Healthcare Marketing Underground

#194 This is madness

Chris, Katie and Adam discuss the recent controversy surrounding the release of hospital pricing...

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#193 Nordy

Adam, Jackie and Robert discuss Google statistics from The Forum, Adam’s recent healthcare...

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#192 Cheesy gas chamber

Adam, Katie and Robert discuss the controversial “Cheat Death” slogan from CaroMont Health, Taco...

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#191 This tiny hole

Chris, Jackie and Katie discuss the increase of new hospital brands in the market, ads we love...

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#190 The new black

Chris, Robert and Jackie announce the Joe Public Retreat, a consultative personal experience with...

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#189 Dropping Doohickeys

Chris, Robert and Katie discuss hospital consolidation trends, innovation at Walgreens clinics,...

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#188 Incendiaries

Chris, Adam and Jackie: This week we discuss a Becker’s Hospital Review article on innovative...

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#187 HealthTap

Adam, Robert and Katie: HealthTap’s success and impact on healthcare marketing, where people use...

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#186 Cruise diaper

Chris, Adam and Jackie discuss the change management it requires to move from promotional to...

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#185 Jedi mind tricks

Chris, Adam and Katie with special guest Jean Hitchcock: This week we discuss the changing...

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#184 Contaminated neighborhood

Adam and Katie: Search engine trust, search result click monopolies, handy apps, the ability to...

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#183 Healthcare innovators

Adam, Jackie and Katie: Ten of the most innovative companies in healthcare, wellness initiatives...

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#182 Remarketing, retargeting, remessaging

Chris, Adam and Robert: Branding and retargeting in healthcare and the potential it offers and...

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#181 Getting down with Mary

This week is the fan favorite edition - Super Bowl XLVII ad conversation... er, debate. Were the...

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#180 Russian Coke

With guest Warren Johnson, we discuss the mind of today’s healthcare marketer - how marketers...

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#179 I’m sick of wellness

This week we discuss the positives and negatives of gamification in healthcare, rant about the...

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#178 The power advantage

Revisiting Chris’s Jerry Maguire memo - discussing how your organization can move away from mass...

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#177 Who needs light switches?

Responses to Chris’s Jerry Maguire memo, how 2013 will be the year of things delivered via...

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#176 Jerry Maguire memo

Chris’s new blog post “My Jerry Maguire memo to healthcare marketers,” and Advertising Age’s Top...

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#175 The 96 percent

Why WebMD is struggling - and look at some stats related to the article, the most persuasive...

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