Hit the Mic with The Stacey Harris

Stop asking ChatGPT for content ideas. Stop Googling "podcast topics for coaches." Stop posting on Instagram asking what your audience wants to hear. Your audience doesn't know what they need you to tell them. That's your job, not theirs. The best content ideas aren't sitting in AI tools or search results. They're already in your business. In your sales call recordings, your DMs, your client conversations. The places where people are actually asking questions, raising objections, and showing you exactly what they need to hear. In this episode of The More Profitable Podcast, I'm breaking down the three places I look for content ideas that actually convert, how using your clients' language makes your content both searchable and connectable, and why this approach trains people to be your best fit clients before they ever work with you. 1:00 - Stop asking ChatGPT to give you content ideas 2:36 - Worried about too many podcasts but copying everyone else's content 5:01 - The client who found me through search and knew exactly what I do 9:02 - Where I actually get my content ideas (three places) 9:17 - Sales call recordings give you objections and conversion content 12:14 - DMs and emails are where nurture content lives 13:59 - Content that trains people to be great clients before they hire you 16:24 - Your current clients are your best content source 19:48 - Using their language makes content searchable and connectable 23:31 - How we build content plans in Podcast Strategy Intensives Mentioned In Stop Asking AI for Content Ideas and Look Here Instead Fathom.ai Monday.com The Podcast Newsroom  Podcast Strategy Intensive Rate and Review The More Profitable Podcast Ready to stop guessing at content and start using what's already working? The best content ideas aren't in ChatGPT or Google. They're in your sales calls, DMs, and client conversations. In a Podcast Strategy Intensive, we'll build your next 12 weeks of content by pulling from what's actually happening in your business right now. Book your Podcast Strategy Intensive. Send a text Support the show

There's a toxic belief spreading around the internet that if your podcast isn't on YouTube as a video show, you can't find an audience. That audio-only podcasting is dying. But that's an opinion being presented as fact, and it's causing podcasters to make expensive decisions without understanding if video actually makes sense for their business. The reality is 53% of podcast listeners still prefer pure audio. Audio completion rates are significantly higher than video retention. And if your show isn't already converting listeners, adding video won't fix that. But there are shows where video makes sense - where the visual element actually supports the education you're doing and helps convert listeners into clients. The key is making an informed decision instead of following what everyone else is doing. In this episode of The More Profitable Podcast, I'm walking through the actual pros and cons of video podcasting. I'm talking about when it makes sense to invest in video production, when audio-only is the smarter play, and the both-and strategy that lets you test video content for social without committing to a full YouTube show. 0:59 - There's a toxic belief spreading that video podcasts are required for success 1:42 - You're a business owner who creates content, not a content creator 2:40 - Breaking down the pros, cons, and both-and strategy for video podcasting 6:39 - Why comparing your podcast to Netflix shows or massive media podcasts doesn't work 8:45 - Service providers need conversion engines, not media empires 11:22 - Adding data to the feelings around video requirements 11:45 - 53% of podcast listeners still prefer pure audio content 14:06 - Your podcast goal is conversion, which means retention matters 14:50 - Audio completion rates significantly outperform video retention rates 16:13 - The real cost of video production and why batching is harder 17:40 - Video production costs are 77% higher than audio on average 21:04 - When video actually makes sense for your podcast 23:40 - What does your client need to see to make a decision 25:39 - The both-and strategy for testing video without full production commitment 29:53 - Adding video will not fix a broken podcast strategy Mentioned In Should You Add Video to Your Podcast This Year Podcast Launch Accelerator The Podcast Newsroom Rate and review The More Profitable Podcast Ready to launch your podcast in 2026? We have one open spot in our Podcast Launch Accelerator right now. This is a one-on-one intensive where we plan your show strategy and can optionally produce your first 12 episodes. Pricing increases at the end of Q1, so book now to lock in current rates. Reserve your spot today. Send a text Support the show

Life gets hard sometimes. Things pile up. And when you're looking at what to put down, your podcast feels like an obvious choice, especially if you're the one doing all the work. But most podcasters assume that stepping away means their show stops working for them entirely. I didn't release a podcast episode from September through January. Four full months of silence. And during that time, I signed multiple new production clients. One found me through Google search, binged my existing episodes, and reached out ready to work together. My podcast kept doing its job even when I wasn't showing up to record. In this episode of The More Profitable Podcast, I'm breaking down why I was able to step away without tanking my business, what actually happened during those four months, how building your show as a long term asset means it can work whether you're releasing new episodes or not, and what re-entry looks like when you're ready to come back. 1:49 - The reality of taking an unplanned break (and why most people didn't notice) 4:12 - How I made the decision to step away and what I knew would keep working 7:02 - Why my episodes are built as sales assets, not just content 9:03 - What actually happened during the four months I was gone (spoiler: I signed new clients) 11:50 - The long-term value of consistency and why stick-to-itiveness matters 13:05 - How social media algorithms shifted and why podcasts matter more than ever now 16:52 - Why long form content is what actually nurtures people into buyers 19:18 - How to prepare for unexpected breaks by building strategically right now 21:28 - Coming back: do you announce it or just start releasing again? 24:07 - How to rebuild your podcasting muscles after time away 26:05 - Being honest about capacity and what you actually need right now 29:09 - Why this isn't the first time this has happened (and won't be the last) Mentioned in What Happened When I Stopped Podcasting for Four Months Podcast Strategy Intensive Podcast Production with Uncommonly More The Podcast Newsroom Rate and Review The More Profitable Podcast Ready to build a podcast that works whether you're recording or not? The podcasts that keep converting during breaks aren't accidents. They're built with strategy from the start. If you want a show that functions as a sales asset even when life gets hard, let's talk about what production support looks like. Work with our team. Send us a text Support the show

If you’re still sitting on a podcast idea because you’re waiting for the “right” time, let me stop you. What you’re actually doing is waiting for perfect. And perfect is just procrastination with better branding. While you’re busy “getting ready,” somebody else is already publishing and getting in front of your clients. I’ve put out 689 episodes of this show. Do I think they’re all good? Nope. Do I think any of them are perfect? Absolutely not. But they exist. They work. They connect with people. And that matters way more than the drafts collecting dust in Google Drive. In this episode of The More Profitable Podcast, I’m talking about how perfectionism shows up for podcasters, why it costs you visibility and clients, and what you can do to get your first episodes out even if they’re messy. Because messy works. Perfect doesn’t. 00:39 — Why perfectionism feels safe but actually keeps me stuck 04:20 — The Ira Glass “taste vs. skill” gap and how I see it play out with podcasters 07:56 — Why I’d rather improve than be perfect (and how 689 episodes prove it) 10:22 — The cost of hiding — lost visibility, lost trust, lost clients 12:32 — Why my crummy first episode was better than every draft I never published 13:56 — How I coach clients to experiment without the pressure of perfect 14:44 — How the Podcast Launch Accelerator helps me keep perfectionists moving Mentioned in Perfection Is What’s Keeping You From Launching Your Podcast Podcast Launch Accelerator The Podcast Newsroom Rate and review the show  Stop Waiting for Perfect → Start Publishing If perfectionism has been holding you back, it’s time to let your first season be the experiment it’s meant to be. Inside the Podcast Launch Accelerator, you’ll get the strategy (and if you choose, the production support) to finally publish your show without letting “perfect” stall you out.  Let’s build your first season together. Send us a text Support the show

Until now, this podcast housekeeping series has been very much about the listener. It’s been more about the people on the other end who you want to entice into your business. But what about the impact on how you feel about your podcast? That’s the focus for today’s show, where we dive into the process of putting episodes together. In this episode of The More Profitable Podcast, you’ll learn about the strategical and logistical sides of preparing your perfect podcast episode. I’ll teach you how I map out episodes, where to find the content that people want to hear, and the various ways you can craft your episodes. 2:15 - How often I map out episodes and the best place to find content for your podcast 5:33 - My second favorite place to get podcast episode content ideas 8:19 - Several ways you can record episodes 12:09 - Something to be mindful of that can kill your momentum Mentioned In Podcast Housekeeping: How to Craft the Perfect Podcast Episode Join The Podcast Newsroom What Working With Uncommonly More Looks Like Book Your Podcast Strategy Intensive Learn More About Podcast Production with Uncommonly More Send us a text Support the show

When you open up Spotify or another preferred podcast app, what do you see? As a podcast host, you really want your show to stand out on these apps. But listeners have so many choices, even if they narrow things down with a search for a specific subject (unless it’s really, really niche). And the options can blend together. So how do you make sure your show doesn’t disappear in the crowd and get passed over? It starts with the first thing everyone sees: the cover art and description. In this episode of The More Profitable Podcast, you’ll learn about how to craft your show’s description and cover art so that it grabs the attention of those you want to find it. I’ll reveal how to update these podcast elements so that your show can reach the goals you desire. 2:56 - The art of creating an attention-grabbing cover graphic for your podcast 6:18 - Why I use an image of my face as part of the cover art for The More Profitable Podcast 9:36 - Why it both DOES and DOESN’T matter what you say in your podcast description 11:40 - The questions you should be answering when putting together your podcast description 14:25 - How often you need to update your show’s description Mentioned In Podcast Housekeeping: How to Craft the Perfect Podcast Description and Cover Art Join The Podcast Newsroom TikTok video How to Use Dynamic Ad Content to Turn Podcast Listeners Into Clients Book Your Podcast Strategy Intensive Learn More About Podcast Production with Uncommonly More Send us a text Support the show

Your podcast outro is highly-valuable real estate. Anybody who lasts long enough to hear it is on your “best listener” and “most interested leads” list. Therefore, you want to make sure it’s good! Much of what you need for a great podcast intro also applies to your show’s outro. So in this next housekeeping episode of The More Profitable Podcast, you’ll learn about how to craft the perfect podcast outro. I’ll teach you how to position it so that it works best to help you create the leads and sales you want to generate for your business. 1:46 - Why you should update your outro yearly 3:09 - The goal of your podcast outro and three ways you can set it up 7:49 - One thing I absolutely don’t recommend you do with your show’s outro 9:34 - How long your podcast outro should be 10:30 - Quick dos and don’ts of crafting the perfect podcast outro Mentioned In Podcast Housekeeping: How to Craft the Perfect Podcast Outro Join The Podcast Newsroom Book Your Podcast Strategy Intensive Learn More About Podcast Production with Uncommonly More Send us a text Support the show

New listeners to your podcast usually get their first impression from the intro. Is yours as effective as it can be? This is the first part of actually getting into the foundational pieces of your podcast in this housekeeping series. If you happen to be a new listener of The More Profitable Podcast looking to launch your show, this is a good episode to start with. And if you’re an older listener with a podcast, it’s a good refresher to clean up or update things if you haven’t done so in a while. Today on the show, we’ll revisit the four checkpoints for how to craft the perfect podcast introduction. This is one aspect of podcasting where we tend to have a “set it and forget it” approach. But you’ll learn how to make sure it’s (still) doing the job you want it to for your show.  2:42 - How often should you update your podcast intro 4:55 - The purpose of your podcast introduction 7:18 - A little something special we do with The More Profitable Podcast intro 8:16 - My strong opinions on how you should structure your podcast intro 12:58 - Quick dos and don’ts of crafting the perfect podcast introduction Mentioned In Podcast Housekeeping: How to Craft the Perfect Podcast Intro Join The Podcast Newsroom Book Your Podcast Strategy Intensive Learn More About Podcast Production with Uncommonly More Send us a text Support the show

This is not the episode I had planned for today, but I had a question come up in a conversation with a client recently and it gave me a desire to do something a little behind the scenes. So that's what we're going to do today. I'm going to take you into the aftermath of my mid-year review. During their mid-year review, my client asked some really great questions about how I make decisions around what to do next with my own show. And I thought this would be an opportunity for me to really practice transparency and take you into my own thinking as I share my three goals for the back half of this year. What I want you to understand before we get into this is you're going to notice that the why is often sales-driven. And I want you to use that as the permission slip to make sales-based decisions more frequently in your own show. Because in almost every case, it ultimately comes down to sales. It is an offer first situation. Because every bit of content that happens here is intentionally built to drive you to a decision. 0:54 — Why this behind-the-scenes episode came about and what my client asked 4:00 — How every piece of content is intentionally built to drive you to a decision 5:35 — Goal #1: Testing a new opt-in that's integrated with the content 6:42 — Building assets instead of just episodes and thinking about long tail discovery 11:41 — Goal #2: Building another repeatable series focused on launching 14:29 — How mid-year review is really the start of next year planning 16:05 — Building intentional assets to sell my pillar offerings 18:00 — Goal #3: Having more conversations through guesting and potentially bringing guests on 20:35 — The desire to build more community and relationships 26:01 — How all of these goals tie together and thinking more holistically about your show Mentioned in My 3 Sales-Driven Podcast Goals for the Rest of the Year The Podcast Newsroom Podcast Strategy Intensive Podcast Housekeeping Series The Profitable Podcast Launch Accelerator Want Your Own Offer-First Content Strategy? Let's build your next quarter of content with intention. Inside the Podcast Strategy Intensive, we'll connect your episodes to your sales goals and give you a roadmap for the months ahead. Book your Podcast Strategy Intensive Send us a text Support the show

If your podcast is leaving you feeling a little stuck as you're doing your mid-year audit, the answer is almost never to burn it down and start fresh. I get the instinct to grab the lighter. It's more exciting, frankly more fun, because we don't have to look real hard. We can blame the podcast instead of our approach to the podcast. But here's the thing about overhauls. They're usually expensive, they cost you a lot of energy, and they just push these feelings down the road with wasted time—especially if you never fix the core real center issues of your show. In this episode of The More Profitable Podcast, I'm walking you through what a real tune-up looks like instead. We're talking about auditing your current content to find the leaks, reviewing your CTAs to make sure they're built for sales (not just performative), shifting your episode planning to think pathways instead of value, and evaluating whether it's time to get support with your production process. Because you don't need to overhaul your show. You don't need to burn it down. You need a strategic tune-up with an expert partner. 1:41 — When the instinct to overhaul isn't based in data but feelings 2:23 — Why overhauls are usually the wrong move and what they really cost you 3:06 — The procrastinate planning trap and how it feels productive without impact 6:17 — Tune-up step 1: Audit your current content to find what's converting and what's not 7:25 — How to use conversations and feedback to identify your most impactful episodes 8:46 — Building mechanisms for people to talk back to you 11:22 — Tune-up step 2: Looking at your CTAs and whether they're built for sales or just performative 12:43 — Why this episode is built to be a sales tool, not give you more ideas 13:54 — How to frame calls to action as the fix for your clients 15:46 — Tune-up step 3: Think pathways, not value when planning episodes 16:23 — Why your emphasis on being valuable is detrimental to your listener and business 17:46 — Tune-up step 4: Evaluating your production process and whether it's time for support 19:15 — Signs it's time to get help with your podcast strategy Mentioned in Why Your Podcast Needs a Tune-Up, Not a Total Overhaul The Podcast Newsroom Podcast Strategy Intensive How to Create an Audio Sale Page for Each of Your Offers Ready for Your Strategic Tune-Up? If you're going through your content audit, reviewing your CTAs, doing your episode planning, and noticing you've got good consistency with downloads but inconsistent results getting people on sales calls—or if instead of feeling inspired and excited, you're in a constant state of overwhelm and dread—it's time to get help. You don't need to overhaul your show. You don't need to burn it down. You need a strategic tune-up with an expert partner. Inside the Podcast Strategy Intensive, we start with an audit, go into planning, and build your next 12 weeks of your podcast together. You are closer than you think to having a podcast that works more effectively than it does right now. Book your Podcast Strategy Intensive Send us a text Support the show

Your podcast went quiet. Now you’re ready to come back. Whether the break was intentional or your show just faded out, the question isn’t how to restart, it’s how to avoid ending up back here again. In this episode of The More Profitable Podcast, we’re getting clear on what needs to happen before you hit record again. Because if you don’t look at what caused the break in the first place, you’re likely to repeat it, just with a different intro track. This isn’t about guilt. It’s about clarity, capacity, and building a plan that actually works this time around. 1:15 — The two questions people always ask when coming back to their podcast (and why they’re not the ones that matter most) 5:02 — What really caused your break (and how to look at it without spiraling into shame) 11:49 — Why reconnecting with your purpose for podcasting is the key to building something sustainable 17:18 — How to turn that clarity into a plan that matches your actual schedule and capacity 24:42 — What needs to change in your process to avoid ending up in this same spot again Mentioned in How to Relaunch Your Podcast Without Burning Out Again Podcast Strategy Intensive Rate and Review The More Profitable Podcast Ready to Relaunch Without Burning Out? Let’s build your plan. Book a Podcast Strategy Intensive, and we’ll map out the next 12 weeks of your podcast, audit what’s working, and clean up what’s not. This is your chance to return with clarity, consistency, and a show that actually supports your business. Send us a text Support the show

You're doing more episodes. Adding special series. Creating private podcasts. More and more and more. But here's the thing…doing more of something that's not currently working isn't going to get you better results. It's not that your audience needs more content from you, they need different content from you. In this episode of The More Profitable Podcast, I'm breaking down four key lessons from high-performing podcasts that are actually making a difference in their brands and businesses. And by high-performing, I don't mean downloads. I mean shows that are generating leads, converting sales, and building leverageable assets. These aren't about adding to your to-do list. They're about refining what you're already doing so your show gets more juice for the squeeze. Because when we stop trying to prove how smart we are and start meeting our audience where they actually are, everything changes. 0:55 — Why "more" isn't the answer (and what actually works instead) 2:04 — The four places to put your energy that don't require creating more content 4:02 — Why mindset shifts are tactical, not airy-fairy 8:26 — Lesson #1: High-performing podcasters are obsessed with their audience 10:31 — Why I'll never give up sales calls (and what they teach about content) 11:07 — How I use Fathom to mine sales calls for content gold 14:05 — Lesson #2: They strategically plan their content 16:37 — Lesson #3: They have offer-aligned content with clear CTAs 19:34 — Lesson #4: They have systems and support that prevent burnout 23:10 — What you can steal: Start with sales, map to buyer readiness, build systems 24:41 — How a podcast strategy intensive can help you implement these lessons Mentioned in What High-Performing Podcasts Do Differently (That You Can Steal) The Podcast Newsroom Podcast Strategy Intensive Fathom (note-taking tool for calls) Ready to Stop Guessing and Start Getting Results? The shows that are getting real business results aren't riding on vibes, they're intentional. They're moving forward with a plan and with support. If you're realizing your podcast doesn't really have a plan, doesn't really have a system, or maybe you thought you had them, but they aren't delivering the way you want them to, then it's time. Book your Podcast Strategy Intensive and let's sit down to see where your show is now, talk about where you want it to go, and plan the road to get there, including your next 3-4 months of content. Send us a text Support the show

It’s June. Month six of twelve. Which means yes, it’s “mid-year check-in” season. And while everyone else is shouting about how behind you are, I want to do something different.  I want you to slow down. Get honest. Actually check in. Not because you’re supposed to, but because you need to know if your podcast is doing its job. In this episode of The More Profitable Podcast, we’re talking about what a real mid-year audit looks like, the signs that your content isn’t pulling its weight, and how to fix the gaps before you hit the busiest sales season of the year. I’m also sharing why summer is the best time to do this work and how one small mid-year adjustment turned into a repeatable, revenue-driving series I still use today. If your podcast isn’t setting you up for Q4 success, it’s not going to fix itself. Let’s get your show back on track.  1:20 — Why it’s not just about your podcast and what else you should be checking 3:12 — The real reason I almost didn’t make this episode (and why I’m glad I did) 5:06 — What happens when you avoid a mid-year check-in 9:00 — Mid-year audits aren’t a pass/fail test (and what they actually are) 9:24 — Why summer is the best time to make changes 13:00 — How one mid-year tweak turned into one of my most downloaded series 14:20 — Quick signs your podcast needs a tune-up right now 19:00 — The key audit questions you need to be asking 20:30 — Why episodes aren’t enough — you need assets 21:42 — What we’re doing inside Profitable Podcast Summer Camp to fix this 22:29 — Why now’s the time to build a podcast that fuels your business Mentioned in Signs Your Podcast Needs a Mid-Year Tune-Up The Podcasters Who Sell More in Q4 Are Doing This Now Profitable Podcast Summer Camp Leave a review for The More Profitable Podcast Send us a text If you’ve been thinking about joining Summer Camp — it’s officially last call. The Profitable Podcast Summer Camp closes on June 6, and we kick off June 12. If you want your podcast to support your biggest sales season, this is the time to make it happen. Reserve your bunk for camp at uncommonlymore.com/summercamp. Support the show

The podcasters who close high-ticket offers in Q4? They’re not waiting until September to figure it out. They’re laying the groundwork now. It’s strategic. It’s quiet. And it starts earlier than most people expect. This isn’t about hustling for the sake of it. It’s about understanding how longer sales cycles work. Your podcast should be helping you stay visible, build trust, and prep leads before your launch window even opens. In this episode of The More Profitable Podcast, we’re digging into what your show should be doing right now to support late-year revenue. You’ll hear why last-minute content keeps you chasing noisy leads, how your best-fit clients are often the quietest ones, and the shifts to make this quarter if you want a podcast that actually sells—without burning out. 02:00 – Why your Q4 sales don’t start in Q4 (and what happens if you wait) 05:12 – The quiet truth about longer sales cycles and high-ticket offers 07:48 – What to learn from Nordstrom’s Q4 planning (yes, really) 10:03 – Why last-minute podcasting leads to burnout and bad sales calls 12:17 – Your best clients are the quiet ones (and how to speak to them) 15:04 – Planning content that sells without yelling over the noise 16:30 – What your show needs to do now to support end-of-year revenue 18:14 – The three questions to start your podcast strategy planning 19:40 – Why running your podcast on “vibes” isn’t working anymore Mentioned In The Podcasters Who Sell More in Q4 Are Doing This Now Building a Podcast Series That Works Harder Than You Do Profitable Podcast Summer Camp This Is Exactly Why We’re Running Summer Camp If you want your podcast to help close Q4 sales, now’s the time to build the system that actually supports that. That’s what we’re doing inside Profitable Podcast Summer Camp. Together, we’ll:  • Audit your show to make sure it’s built for sales—not just showing up  • Build your repeatable podcast series so you’re not reinventing the wheel every launch  • Map out your content so your show is doing the heavy lifting before your cart opens • Review the systems that keep you consistent when it actually matters Doors close soon, and this is the only time we’re running Camp this year. Grab your bunk before we kick off Send us a text If you’ve been thinking about joining Summer Camp — it’s officially last call. The Profitable Podcast Summer Camp closes on June 6, and we kick off June 12. If you want your podcast to support your biggest sales season, this is the time to make it happen. Reserve your bunk for camp at uncommonlymore.com/summercamp. Support the show

Publishing valuable content is not the same as building a podcast that converts. If you’re stuck in the cycle of sharing tips, getting great feedback, but still not seeing leads… this episode is going to hurt a little—but it’ll help a lot. Because the problem usually isn’t your content. It’s the misalignment between your episodes and your sales strategy. On this episode of The More Profitable Podcast, we’re digging into how “helpful” content can actually stall momentum, what it looks like when your podcast attracts attention but not action, and how to shift your strategy to guide listeners toward a buying decision. I’m sharing the exact types of episodes you need to build trust, shorten sales cycles, and stop making business decisions based on broken data. 01:13 – When “valuable” content doesn’t lead to action 03:37 – The difference between educating and guiding 05:25 – Red flags: praise from peers but silence from prospects 07:16 – The business cost of building a show that doesn’t convert 09:13 – Why planning content without your offer in mind breaks everything 10:29 – What to create instead: objections, FAQs, and client stories 11:30 – Moving listeners from “maybe” to “I’m ready” 13:46 – Why trust takes longer now—and how your podcast can earn it 16:08 – What makes a podcast profitable (and how we build that in Summer Camp) Mentioned In Why Educational Content Isn’t Converting Should You Quit Your Podcast or Fix It? Profitable Podcast Summer Camp Let’s Build a Podcast That Supports Your Sales If your content is valuable but not converting, you don’t need a new format. You need a strategy. Inside The Profitable Podcast Summer Camp, we’ll rebuild your content plan around what actually sells—episodes that support decision-making, build trust, and align with your offer. You’ll leave with a sales-driven plan that makes your podcast a real part of your sales engine, not just more content to keep up with. We start June 12. Reserve your spot! Send us a text Grab your canteen and join us for The Profitable Podcast Summer Camp. We start June 12 & spend 8 weeks building a plan that actually connects your content to your offers — with a repeatable series, a content map, and workflows that take the pressure off. If you want a podcast that’s working before fall hits, this is where you build it. Reserve your bunk at uncommonlymore.com/summercamp. Support the show

It’s finally time for us to have this conversation. Repeatable podcast series. This is one of my absolute favorite strategy tools, and honestly, it’s the thing that gives me—and my clients—more breathing room, better leads, and sales that keep rolling even when we step away. Today, I want to show you what a repeatable series can look like inside your business. Whether it’s buying you time off, supporting a launch, or becoming an evergreen asset that brings in leads year after year, this is a tool that works way harder than most podcasters give it credit for. In this episode of The More Profitable Podcast, I’m sharing how I use repeatable series in my own show, and you’ll hear from my client Nicole Otchy, who used hers to double her email list, book sales calls while she was offline, and fill her program before her launch content even finished rolling out. 0:00 - Finally having the conversation about my favorite podcast strategy tool 1:25 - Why a repeatable series isn’t just about buying you time off 2:13 - Behind the scenes of how I use repeatable series to buy capacity and get ahead 5:11 - How clients are using them to take breaks, generate leads, and support launches 7:17 - Why your repeatable series can—and should—look different from mine 9:13 - The real win: building an asset that works again and again 11:12 - Nicole Otchy joins me to share how her repeatable series became a launch engine 12:42 - How Nicole used her series to pre-qualify leads, double her email list, and book calls while offline 14:47 - The hidden insights Nicole uncovered about her audience and how it opened new offers - 16:44 - Why people in her DMs self-selected out—and why that’s a good thing 19:52 - Selling one thing sells all the things and Nicole saw this firsthand - 20:57 - Nicole’s experience building this with us—and why she’s excited to rerun it 22:31 - How repeatable series help you scale your marketing and free up your time 23:18 - Want to build your own? Here’s what we’re doing inside Summer Camp Mentioned in Building a Podcast Series That Works Harder Than You Do Profitable Podcast Summer Camp Podcasts for Profit: How Nicole Otchy Uses Her Podcast as a Sales Asset Six-Figure Personal Stylist Podcast by Nicole Otchy Make Your Podcast Work Harder (So You Don’t Have To) If you’re ready to stop treating your podcast like a content chore and start using it as a strategic sales tool, join us inside The Profitable Podcast Summer Camp. We’ll build your own repeatable series that supports your business goals—whether that’s booking sales calls, building your email list, or taking well-earned time off. Reserve your bunk now at uncommonlymore.com/summercamp. Send us a text Grab your canteen and join us for The Profitable Podcast Summer Camp. We start June 12 & spend 8 weeks building a plan that actually connects your content to your offers — with a repeatable series, a content map, and workflows that take the pressure off. If you want a podcast that’s working before fall hits, this is where you build it. Reserve your bunk at uncommonlymore.com/summercamp. Support the show

Planning for Q4 might feel wildly premature—but it’s not. Especially this year, when sales cycles are longer, buyer hesitation is real, and your podcast needs to start doing the heavy lifting now if you want results later. In this episode of The More Profitable Podcast, I’m sharing why I scrapped my original launch plans and created the Profitable Podcast Summer Camp. After dozens of Q2 planning calls, one theme kept coming up: podcasters want space, but they also need real ROI. And that doesn’t happen without a system built to sell. You’ll hear how we’re using this summer to build podcast strategies that generate leads, support launches, and make time off actually doable. I’m also walking through exactly what we’ll do over our eight weeks together—and how one client used these same tools to take her podcast from “just content” to a core part of her sales engine. If you’re tired of winging it week to week and want to go into Q4 with confidence (not chaos), this episode is your starting line. 1:40 — What Q2 strategy calls revealed about the real theme for this summer 3:47 — Why I scrapped my original plan and launched Summer Camp now 5:01 — The truth about this year’s sales cycles—and why waiting isn’t an option 7:33 — What we’ll actually do together inside Profitable Podcast Summer Camp 10:27 — How a repeatable series can simplify launches and extend your reach 14:12 — A client case study: from reactive launches to strategic sales content 17:51 — Why “just staying consistent” isn’t enough anymore 19:03 — What you’ll miss if you don’t join before May 17th Mentioned in Turn Your Podcast into a Sales Machine This Summer Join The Profitable Podcast Summer Camp The Podcast Newsroom Rate and Review The More Profitable Podcas Ready to Turn Your Podcast into a Sales Machine? This isn’t some dusty DIY course you forget about by July. The Profitable Podcast Summer Camp is where we actually do the work—together. We’re spending eight weeks building the systems your podcast needs to support your sales goals (without you living in your project management tool). You’ll leave with content planned, sales strategy mapped, and a repeatable series you can actually re-use. We kick off June 12th, and if you join before May 17th, you’ll get a bonus 1:1 back-pocket call with me to use anytime during the program. Grab your spot now, and we’ll save you a seat at the virtual campfire. Send us a text Support the show

Growing your show is great, until you realize you’re bringing in the wrong people. If you’re getting more listeners, but your sales pipeline still feels like a ghost town, it’s time to take a hard look at what’s actually happening. Today, we’re talking about why so many business owners accidentally build podcasts that grow audiences... but don't grow revenue. And more importantly, how to fix it. On this episode of The More Profitable Podcast, I’m breaking down the three biggest signs your podcast is attracting the wrong people, what’s really behind them, and the small shifts you can start making right now to get better-fit clients in your sales conversations. 1:35 - The real problem with following sponsor-first podcast advice 3:10 - When your audience grows but your revenue doesn’t 4:45 - How a podcast built for downloads kills your sales potential 7:20 - What misaligned listeners are actually costing your business 10:26 - How your content might be setting you up for no-shows 12:59 - Are you educating clients—or just impressing colleagues? 14:51 - 3 big signs you’re attracting listeners, not buyers 20:01 - Why educating too early kills conversions 22:08 - How misaligned messaging and offers show up in your podcast 27:03 - Why guest interviews might be hurting your sales strategy 30:45 - 3 shifts to turn your podcast into a sales asset 34:10 - Why better CTAs aren’t enough if you're missing this 37:13 - How a Podcast Strategy Intensive can fix the root problem Mentioned in Is Your Podcast Attracting the Right Clients? Submit a question to The Podcast Newsroom Subscribe to The Podcast Newsroom How Effective Calls to Action Impact Podcast Profits Book your Podcast Strategy Intensive If your podcast is attracting the wrong people, or worse, no one at all, it’s not a sign to scrap it. It’s a sign to shift it. Inside a Podcast Strategy Intensive, we’ll audit your content, align it with your offers, and get your show back to working like the sales tool it’s supposed to be. Send us a text Support the show

If your podcast has felt off lately, you’re not alone. But before you decide to hit pause—or scrap the whole thing—you need to figure out what’s actually wrong. Because most of the time?  It’s not the podcast. It’s the support system.  It’s the strategy.  It’s the pressure of doing everything yourself without knowing if it’s even working. In this episode of The More Profitable Podcast, we’re talking about how to figure out whether your podcast is broken… or just under-supported. I’ll walk you through how to evaluate what’s really going on, what needs to change, and how to fix what’s not working—so you don’t throw away a tool that could be doing so much more for your business. 0:00 – Why this episode needed to happen 2:20 – What to do when your podcast starts to feel broken 5:45 – How to tell if the show is the actual problem 9:15 – Strategy vs. execution: where most podcasters get stuck 12:32 – The sneaky reason your podcast isn’t converting 16:50 – The difference between consistent and repetitive (and why you need both) 21:30 – What makes a podcast sustainable over the long term 23:21 – Why your show probably isn’t broken—it’s just not set up to work 26:50 – When to quit (and when to ask for better support instead) Questions to Help You Evaluate What’s Actually Broken Do I have a clear strategy behind what I’m saying and when? Am I repeating myself enough for the message to stick? Is my podcast aligned with my current offer and sales process? Does my audience know what the next step is—and am I telling them regularly? Am I trying to do all of this alone? What kind of support would make this feel sustainable again? Mentioned in Should You Quit Your Podcast or Fix It? The Podcast Newsroom – Get exclusive private episodes to support your show behind the scenes Podcast Strategy Intensive – Audit your content, rebuild your strategy, and align your podcast with your sales goals. Podcast Production Services – Want full-service production with strategy built in? We’ve got you. If your podcast feels heavy, misaligned, or like it’s no longer doing its job—don’t quit it. Let’s fix what’s actually broken. Inside a Podcast Strategy Intensive, we audit your content, rebuild your CTA strategy, and make sure your show is working like the sales asset it’s supposed to be. Need more support? Production’s open too. Send us a text Support the show

Today, we sit down for a heart-to-heart to unpack a major issue for business owners stepping into the podcasting world - the art of the call to action.  It's not just for acquiring new listeners or friends. Nurturing warm leads and keeping your existing fans engaged is just as, if not more, important.  Let's end those throwaway calls to action we're all too familiar with and make our episodes drive results for our business and listeners. We must remember that part of delivering on the promise of our podcast is giving them the next step, moving them into some kind of action. In this episode of The More Profitable Podcast, I'll explain how (and why) we place our calls to action for this show and listen closely. There’s homework you get right at the top of the show because you’re going to take action TODAY by putting together a review of your own podcast CTAs. 0:00 – Why this episode is the tactical follow-up to last week 2:00 – The CTA audit homework you should do today 4:20 – The one thing most podcasters skip (even me sometimes) 6:30 – What turns your podcast into drive-time radio 11:20 – The structure I use for CTAs in every episode 13:00 – Why the first CTA is never the biggest ask 15:20 – How your listener’s journey shapes your CTA strategy 18:20 – Why I don’t use pre-recorded midrolls 20:15 – How planting seeds early makes your offer land better 23:00 – What CTAs do for people who aren’t ready to buy yet 27:40 – Why “only offering value” is killing your results Mentioned In Let’s Fix Your Podcast’s Call to Action Problem Get your questions answered on a future episode by submitting it here. Chat with Stacey about working with Uncommonly More Learn more about Podcast Strategy Intensives Rate and Review the podcast Send us a text Support the show