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Home Service Millionaire with Mike Andes
Podcast

Home Service Millionaire with Mike Andes

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🔥 Grow your home service business past $10M 👉 https://www.skool.com/boardroom

I travel the country fixing struggling businesses.
My goal is to make home service business owners rich.

I am the founder of Augusta Lawn Care. We have 200+ franchise locations around the world. $75+ annual revenue.
I am the founder of Home.works; software built for home service entrepreneurs to grow, without breaking.
I have built over 1000 websites for service businesses at Home Service Web Design.

🔥 Grow your home service business past $10M 👉 https://www.skool.com/boardroom

I travel the country fixing struggling businesses.
My goal is to make home service business owners rich.

I am the founder of Augusta Lawn Care. We have 200+ franchise locations around the world. $75+ annual revenue.
I am the founder of Home.works; software built for home service entrepreneurs to grow, without breaking.
I have built over 1000 websites for service businesses at Home Service Web Design.

832
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Is Your Business Actually Ready for a Recession?

🔥 Grow your home service business past $10M 👉 https://www.skool.com/boardroom My Businesses: ⛓️ SOFTWARE FOR HOME SERVICES: https://crtrlnk.co/7hcyQsI 💰 SEO & WEB DESIGN: https://crtrlnk.co/G2m0fNI 👉 FREE COURSES: https://crtrlnk.co/4Gh0rav ⛔️JOIN AUGUSTA LAWN CARE: https://crtrlnk.co/awaQaPn #HomeServiceBusiness #MikeAndes #lawncarebusiness Chapters 🎬: Chapters00:00:00 How Home Service Businesses Win in a Recession 00:02:49 The K-Shaped Economy and Where Your Best Customers Live 00:14:41 Higher Interest Rates: Route Density and Truck Spending 00:16:34 Why Home Service Companies Are Missing Their Numbers 00:21:28 Change Billing Terms Instead of Raising Prices 00:23:29 How the Shift to Renters Hurts Home Service Demand 00:29:18 Win Rental Property Work by Serving Property Managers 00:39:48 Market to Customers Already Paying a Pro, Not DIYers 00:44:03 Get Profitable and Build Cash Before a Recession 00:48:38 Stress Test Your Business for a 10-30% Revenue Drop 00:50:39 Track Why Customers Decline Estimates and Churn 01:02:13 Go on Offense While Competitors Cut Back
Marketing and strategy 2 days
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01:06:22

3 Habits That Make Burnout Feel Irrelevant

🔥 Grow your home service business past $10M 👉 https://www.skool.com/boardroom My Businesses: ⛓️ SOFTWARE FOR HOME SERVICES: https://crtrlnk.co/rifPloR 💰 SEO & WEB DESIGN: https://crtrlnk.co/WB7h5xu 👉 FREE COURSES: https://crtrlnk.co/Qhv1Mop ⛔️JOIN AUGUSTA LAWN CARE: https://crtrlnk.co/72sLHNW #HomeServiceBusiness #MikeAndes #lawncarebusiness Chapters 🎬: Chapters00:00:00 How to Prevent Burnout as a Home Service Business Owner 00:01:04 Why Stress Grows at $1M: Physical, Financial, Psychological 00:04:01 Protect Your Business From Decisions Made While Burnt Out 00:05:00 Burnout Fix: Track Your Diet and Work Out Daily 00:08:48 Gratitude for Little Things to Retrain a Stressed Brain
Marketing and strategy 4 days
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15:17

His Commercial Clients REFUSE to Pay

🔥 Grow your home service business past $10M 👉 https://www.skool.com/boardroom My Businesses: ⛓️ SOFTWARE FOR HOME SERVICES: https://crtrlnk.co/lE2ZJBa 💰 SEO & WEB DESIGN: https://crtrlnk.co/YwIOdSE 👉 FREE COURSES: https://crtrlnk.co/fL7DWaS ⛔️JOIN AUGUSTA LAWN CARE: https://crtrlnk.co/nzMUpMg #HomeServiceBusiness #MikeAndes #lawncarebusiness Chapters 🎬: Chapters00:00:00 How Home Service Owners Break Past $1M to $10M 00:01:26 How to Collect $57K in Past Due Invoices 00:10:07 Layoff or Pay Admin Through the Winter? 00:18:45 Will Efficiency Pay Work for Landscape Install Crews? 00:24:44 How to Pay Tree Planting Crews When Warranties Apply 00:36:17 How Poor Sleep and Caffeine Hurt Your Leadership 00:39:38 Should You Add a Stump Grinding Business? 00:48:32 How to Get to a Top 100 Company: Franchise or Acquire?
Marketing and strategy 6 days
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01:01:04

Is Your Business Profitable... or Just Keeping You Busy?

🔥 Grow your home service business past $10M 👉 https://www.skool.com/boardroom My Businesses: ⛓️ SOFTWARE FOR HOME SERVICES: https://crtrlnk.co/9WuV050 💰 SEO & WEB DESIGN: https://crtrlnk.co/xYRReJY 👉 FREE COURSES: https://crtrlnk.co/oiOfO2f ⛔️JOIN AUGUSTA LAWN CARE: https://crtrlnk.co/O9A6uZB #HomeServiceBusiness #MikeAndes #lawncarebusiness Chapters 🎬: Chapters00:00:00 How to Fix an Unprofitable Home Service Business 00:03:07 Gross vs Operating vs Net Profit Targets 00:07:13 Why Your Bank Balance Is Lying About Your Profit 00:11:40 Is It Fast Growth or a Real Profit Problem? 00:19:42 Are You Paying Yourself? Hidden Profit Killers 00:21:29 Why Your P&L and Bank Account Never Match 00:27:58 Offense vs Defense: Where Business Profit Hides 00:32:06 Ignition to Ignition Time and Revenue Per Man Hour 00:40:53 Why Most Home Service Owners Are Undercharging 00:49:06 Reclaim Non-Billable Time and Cut Drive Time 01:05:54 Right People, Software, and AI Automation 01:14:14 Pay Yourself Real Payroll and Clean Up Your Books 01:18:32 Reinvent Yourself to Lead Past the Next Revenue Ceiling
Marketing and strategy 1 week
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01:21:15

I Sent My Head of Sales to Hormozi's First-Ever Offers Workshop | C.Suite Unfiltered 117

🔥 Grow your home service business past $10M 👉 https://www.skool.com/boardroom My Businesses: ⛓️ SOFTWARE FOR HOME SERVICES: https://crtrlnk.co/ISxQNRC 💰 SEO & WEB DESIGN: https://crtrlnk.co/wHHMYAr 👉 FREE COURSES: https://crtrlnk.co/DFmP31p ⛔️JOIN AUGUSTA LAWN CARE: https://crtrlnk.co/zSRBvGc #HomeServiceBusiness #MikeAndes #lawncarebusiness Chapters 🎬: Chapters00:00:00 Risking Everything on the $1M Lawn Care Challenge 00:01:58 Celebrating 10 Years of Mike Andes on YouTube 00:05:08 How YouTube Subscribers Track Franchise Sales 00:10:16 Putting His Whole Reputation on the Line in Texas 00:14:51 Stop Selling Tacos: Double Down on What Works 00:16:42 Why Your Business Model Must Keep Changing 00:19:29 The Unfair Advantages of an Augusta Franchise 00:24:31 Takeaways From Acquisition.com's Offers Workshop 00:29:26 The 5-Draft Copywriting Exercise for Better Ads 00:31:15 Moving the Corporation Out of Washington Over Taxes 00:51:09 Take the Stories, Not the Scars 00:52:02 How QSBS Can Make $10M of a Business Sale Tax-Free
Marketing and strategy 1 week
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54:03

Building A $1M Lawn Care Business That Runs Without Me

🔥 Grow your home service business past $10M 👉 https://www.skool.com/boardroom My Businesses: ⛓️ SOFTWARE FOR HOME SERVICES: https://crtrlnk.co/aHMWGxI 💰 SEO & WEB DESIGN: https://crtrlnk.co/GvMQ1MR 👉 FREE COURSES: https://crtrlnk.co/muA2Gv3 ⛔️JOIN AUGUSTA LAWN CARE: https://crtrlnk.co/ItX6qCU #HomeServiceBusiness #MikeAndes #lawncarebusiness Chapters 🎬: Chapters00:00:00 Starting a Lawn Care Business to $1M in One Year 00:00:47 Simplify Your Services, Offer and Pricing 00:06:06 No Office: Why Technicians Take Vans Home 00:08:37 Automating Operations With Homeworks MCP and API 00:11:38 Using Video to Upsell Lawn Care Customers
Marketing and strategy 1 week
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15:00

What If Contractors Could Review Customers Back?

🔥 Grow your home service business past $10M 👉 https://www.skool.com/boardroom My Businesses: ⛓️ SOFTWARE FOR HOME SERVICES: https://crtrlnk.co/v7FquoK 💰 SEO & WEB DESIGN: https://crtrlnk.co/tmM4RjR 👉 FREE COURSES: https://crtrlnk.co/V933jDO ⛔️JOIN AUGUSTA LAWN CARE: https://crtrlnk.co/X3E0I0t #HomeServiceBusiness #MikeAndes #lawncarebusiness Chapters 🎬: Chapters00:00:00 Why Customer Reviews Are a Scam Contractors Can't Fight 00:01:14 What Home Service Owners Should Do This Off Season 00:01:56 Why There's No Way to Review Bad Customers 00:12:37 Build the Plan Before Spring Rush Hits 00:30:32 Build an AI Operating Rhythm for Your Business 00:50:18 Preempt the Bottlenecks That Kill Your Growth Plan 01:02:22 Build an AI Brand Library: Voice, Brand, Creative OS 01:14:28 Which One Will You Do First?
Marketing and strategy 2 weeks
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01:15:14

I'm Spending $297K Before Making a Single Dollar

🔥 Grow your home service business past $10M 👉 https://www.skool.com/boardroom Schedule a Call With Lee: https://www.augustalawncareservices.com/franchise/intro-call My Businesses: ⛓️ SOFTWARE FOR HOME SERVICES: https://crtrlnk.co/joR7WZQ 💰 SEO & WEB DESIGN: https://crtrlnk.co/UDqKT1b 👉 FREE COURSES: https://crtrlnk.co/CQ1SP2E ⛔️JOIN AUGUSTA LAWN CARE: https://crtrlnk.co/mk4cBxZ CHAPTERS: Chapters00:00:00 What It Really Costs to Build a $1M Lawn Care Business 00:02:08 Why We Bought Four High-Top ProMaster Vans 00:03:18 The Ramps That Decided Which Vans We Bought 00:04:45 Why a Full Van Wrap Is Worth the Extra Money 00:06:05 Paying a Flat Fee to Run Google and Facebook Ads 00:08:44 Finding the General Manager the Business Hinges On 00:10:21 Outfitting Four Identical Mowing and Treatment Vans 00:12:53 The Software and Automations That Run It Without Me #HomeServiceBusiness #MikeAndes #lawncarebusiness
Marketing and strategy 2 weeks
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20:37

My $1M Strategy For Building A New Business In 1 Year

🔥 Grow your home service business past $10M 👉 https://www.skool.com/boardroom My Businesses: ⛓️ SOFTWARE FOR HOME SERVICES: https://crtrlnk.co/svYnJrx 💰 SEO & WEB DESIGN: https://crtrlnk.co/tjynhR2 👉 FREE COURSES: https://crtrlnk.co/qFRyQtz ⛔️JOIN AUGUSTA LAWN CARE: https://crtrlnk.co/t5iqNVW #HomeServiceBusiness #MikeAndes #lawncarebusiness Chapters 🎬: Chapters00:00:00 How to Build a $1M Lawn Care Business From Scratch 00:00:40 Tip #1: It's All About Your General Manager 00:04:08 The Green Flags to Look For When Hiring a Leader 00:11:44 Tip #2: Do the Math and Work Backwards From Your Goal 00:15:01 Tip #3: Keep It Simple With Only Two Services 00:20:38 Tip #4: Focus and Delegation on 10 Hours a Week 00:24:31 Finding the Highest Leverage Activities in Your Business 00:27:35 What's Next: Vans, Wraps, and Hitting the Ground in Dallas
Marketing and strategy 2 weeks
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28:40

When Your Business Keeps You Up at Night, Ask Yourself This

🔥 Grow your home service business past $10M 👉 https://www.skool.com/boardroom My Businesses: ⛓️ SOFTWARE FOR HOME SERVICES: https://home.works 💰 SEO & WEB DESIGN: https://HomeServiceWebDesign.com 👉 FREE COURSES: https://www.mikeandes.com/ ⛔️JOIN AUGUSTA LAWN CARE: https://www.AugustaLawnCare.com/franchise CHAPTERS: #HomeServiceBusiness #MikeAndes #lawncarebusiness
Marketing and strategy 3 weeks
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01:15:30

Private Equity Is Coming for Home Services | C. Suite Unfiltered 116

🔥 Grow your home service business past $10M 👉 https://www.skool.com/boardroom My Businesses: ⛓️ SOFTWARE FOR HOME SERVICES: https://crtrlnk.co/C05VN1R 💰 SEO & WEB DESIGN: https://crtrlnk.co/9f6gNbe 👉 FREE COURSES: https://crtrlnk.co/5AHcRin ⛔️JOIN AUGUSTA LAWN CARE: https://crtrlnk.co/q8i63j9 #HomeServiceBusiness #MikeAndes #lawncarebusiness Chapters 🎬: Chapters00:00:00 KKR Buying A1 Garage Doors for $2 Billion 00:01:18 Should a Business Owner Buy a Corvette? 00:04:41 Is Private Equity Good or Bad for Home Services? 00:10:11 Why KKR Paid a 20x Multiple on Profit 00:16:05 Why Copying a $2B Business Playbook Backfires 00:19:43 What Happens When the Founder Fights Private Equity 00:23:39 Is There a Number That Would Make Mike Sell? 00:37:36 Is the Private Equity Gold Rush Over for Landscaping? 00:43:16 Why Enterprise Value Is the Last Untaxed Asset
Marketing and strategy 3 weeks
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54:39

You Don't Need To Watch MORE YouTube Videos

🔥 Grow your home service business past $10M 👉 https://www.skool.com/boardroom My Businesses: ⛓️ SOFTWARE FOR HOME SERVICES: https://crtrlnk.co/8LPY8jJ 💰 SEO & WEB DESIGN: https://crtrlnk.co/xArNY7Q 👉 FREE COURSES: https://crtrlnk.co/QJGdAzv ⛔️JOIN AUGUSTA LAWN CARE: https://crtrlnk.co/6gafTID #HomeServiceBusiness #MikeAndes #lawncarebusiness Chapters 🎬: Chapters00:00:00 Stop Learning and Start Doing in Your Home Service Business 00:02:11 The Real Reason You Keep Looking at Other Industries 00:03:18 AI Won't Run Your Business or Hire Your Next Technician 00:06:33 Problem, Solution, Execute: The Loop Most Owners Never Finish 00:09:33 Pick One Thing and Get Accountable to Finishing It
Marketing and strategy 3 weeks
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10:48

How Great Founders Choose What to Ignore

🔥 Grow your home service business past $10M 👉 https://www.skool.com/boardroom My Businesses: ⛓️ SOFTWARE FOR HOME SERVICES: https://crtrlnk.co/AMN8t6M 💰 SEO & WEB DESIGN: https://crtrlnk.co/jaPnAT9 👉 FREE COURSES: https://crtrlnk.co/FJ1GAAF ⛔️JOIN AUGUSTA LAWN CARE: https://crtrlnk.co/lf1R1Hq #HomeServiceBusiness #MikeAndes #lawncarebusiness Chapters 🎬: Chapters00:00:00 How to Find the One Constraint Worth Your Focus 00:02:12 Why He Stopped Going to His Own Business 00:06:08 What the Business Needs vs What the Owner Should Do 00:12:13 Why Most Initiatives Fail: Nobody Defines "Done" 00:17:33 Let the Fires Burn: Ignoring Problems on Purpose 00:23:23 When Is Good Good Enough? Speed vs the Last 1% 00:28:12 Using Six-Week Sprints to Reassess the Constraint 00:30:08 Why Mike Is Moving to Texas to Build From Scratch 00:37:20 Using AI to Find the Biggest Domino in Your Business 00:41:01 Picking the Right Service to Market Next 00:45:26 Everything That Goes Into One Real Marketing Push 01:00:11 Bigger Business, Fewer Shots on Goal 01:03:03 What Small Operators Should Actually Do Instead 01:05:52 Rebuilding Leadership in an 87-Person Call Center 01:19:20 Why the Dispatch Board Is the Most Important Page
Marketing and strategy 1 month
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01:27:16

Watch This if You Get Disappointed With Employees

🔥 Grow your home service business past $10M 👉 https://www.skool.com/boardroom My Businesses: ⛓️ SOFTWARE FOR HOME SERVICES: https://crtrlnk.co/IPfG6bp 💰 SEO & WEB DESIGN: https://crtrlnk.co/1tSXCq2 👉 FREE COURSES: https://crtrlnk.co/LBN1Gtg ⛔️JOIN AUGUSTA LAWN CARE: https://crtrlnk.co/5HZckSA #HomeServiceBusiness #MikeAndes #lawncarebusiness Chapters 🎬: Chapters00:00:00 Why Your Best People Hold Back Their Full Effort 00:02:16 Step 1: Hear Their Idea Instead of Pushing Yours 00:05:48 Offer an Opposing View and Make Them Defend It 00:09:35 Let Them Choose, Back Them Up, and Never Say I Told You So 00:14:55 When to Actually Veto a Team Member's Decision
Marketing and strategy 1 month
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17:32

Why I DON'T Want My Business to Be Profitable

🔥 Grow your home service business past $10M 👉 https://www.skool.com/boardroom My Businesses: ⛓️ SOFTWARE FOR HOME SERVICES: https://crtrlnk.co/j8zxiKI 💰 SEO & WEB DESIGN: https://crtrlnk.co/oC4uMs7 👉 FREE COURSES: https://crtrlnk.co/xxuZFqi ⛔️JOIN AUGUSTA LAWN CARE: https://crtrlnk.co/TNPlsK0 #HomeServiceBusiness #MikeAndes #lawncarebusiness Chapters 🎬: Chapters00:00:00 Why Growth Beats Profit in a Home Service Business 00:00:39 Survival Mode: $0 to $500K in Revenue 00:02:38 Paying Yourself a Real Owner Salary 00:04:50 Where to Invest Profit Tax Efficiently 00:12:43 Why Enterprise Value Beats Taking Income
Marketing and strategy 1 month
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18:07

How We Use AI to Run 8-Figure Home Service Businesses

🔥 Grow your home service business past $10M 👉 https://www.skool.com/boardroom My Businesses: ⛓️ SOFTWARE FOR HOME SERVICES: https://crtrlnk.co/PhpqYO2 💰 SEO & WEB DESIGN: https://crtrlnk.co/0CJU9MI 👉 FREE COURSES: https://crtrlnk.co/fC37bcM ⛔️JOIN AUGUSTA LAWN CARE: https://crtrlnk.co/LQ14Jia #HomeServiceBusiness #MikeAndes #lawncarebusiness Chapters 🎬: Chapters00:00:00 How Home Service Owners Can Actually Use AI 00:03:14 Connecting AI to Your CRM With MCP 00:06:34 Building a Daily CEO Brief So You Stop Micromanaging 00:11:31 Defining a Lead and What Counts as Churn 00:13:06 Lead Attribution With UTMs and 90-Day vs Annual Churn 00:17:51 What the Daily CEO Brief Looks Like in Slack 00:21:13 Why Most AI Marketing Emails Are Terrible 00:24:28 Talk to AI Instead of Typing: The Brain Dump 00:26:47 Build a Style Guide and Brand Messaging Playbook 00:29:24 Writing a Mulch Upsell Email Live 00:32:38 Channeling Great Copywriters to Find New Angles 00:36:14 Make ChatGPT and Claude Fight It Out 00:39:36 Context, Iterate, Challenge, Refine
Marketing and strategy 1 month
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42:32

Why We Created the Augusta Executive Model

Book a Call With Lee Today: https://www.augustalawncareservices.com/franchise/intro-call 🔥 Grow your home service business past $10M 👉 https://www.skool.com/boardroom My Businesses: ⛓️ SOFTWARE FOR HOME SERVICES: https://crtrlnk.co/x68mLkQ 💰 SEO & WEB DESIGN: https://crtrlnk.co/x81UkP9 👉 FREE COURSES: https://crtrlnk.co/jfFcf2p ⛔️JOIN AUGUSTA LAWN CARE: https://crtrlnk.co/NAERc1t #HomeServiceBusiness #MikeAndes #lawncarebusiness Chapters 🎬: Chapters00:00:00 Why Augusta Built the Executive Model 00:02:29 Executive Model Defined: Six Territories in Three Years 00:04:27 "Are You Abandoning the Little Guy?" 00:11:06 Removing the Bottlenecks That Slow Home Service Growth 00:19:33 $100K in the Stock Market vs $100K in Your Business 00:24:01 Building an Exit Strategy and Enterprise Value for Owners 00:29:22 What an IPO Would Do for Owner Multiples
Marketing and strategy 1 month
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38:35

If Your Employees Keep Quitting... WATCH THIS!

🔥 Grow your home service business past $10M 👉 https://www.skool.com/boardroom My Businesses: ⛓️ SOFTWARE FOR HOME SERVICES: https://crtrlnk.co/0OuuiDK 💰 SEO & WEB DESIGN: https://crtrlnk.co/9OelCme 👉 FREE COURSES: https://crtrlnk.co/5U09xxx ⛔️JOIN AUGUSTA LAWN CARE: https://crtrlnk.co/voMhwHr #HomeServiceBusiness #MikeAndes #lawncarebusiness Chapters 🎬: Chapters00:00:00 Why 7-Figure Owners Can't Break Into 8 Figures 00:01:25 Management vs. Leadership: The Difference That Caps You 00:02:44 Operators Put Out Fires, Leaders Build Hydrants 00:04:49 The 4L Framework: Liquidity, Leads, and Labor 00:05:47 The Fourth L: Leadership Is the Unlock Past $2M 00:07:16 Mid-Level Manager Churn Is What Stops Your Growth 00:08:04 Building a Vision Great Managers Won't Walk Away From 00:10:52 The Humility to Admit You Are the Problem 00:12:58 Frontline General vs. Strategic General 00:15:09 The Identity Shift That Took Mike Two Years
Marketing and strategy 1 month
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17:00

Only 1% of Owners Make it Past $1M. Will You?

🔥 Grow your home service business past $10M 👉 https://www.skool.com/boardroom My Businesses: ⛓️ SOFTWARE FOR HOME SERVICES: https://crtrlnk.co/Al4WtZr 💰 SEO & WEB DESIGN: https://crtrlnk.co/MX8LL8d 👉 FREE COURSES: https://crtrlnk.co/BwYkEfW ⛔️JOIN AUGUSTA LAWN CARE: https://crtrlnk.co/W9z6ttc #HomeServiceBusiness #MikeAndes #lawncarebusiness Chapters 🎬: Chapters00:00:00 How to Grow a Home Service Business Past $1M 00:01:49 Only 9% of Businesses Pass $1M — 1 in 100 Hit $10M 00:02:42 Paid Ads Are the Fuel That Makes You Go Faster 00:10:49 The Two Engines: Growth and Recruiting 00:21:16 Leadership Is a Skill: Doing to Teaching to Leading 00:31:11 The Operations Manager Is Your Most Important Hire 00:40:03 From Hero to Player-Coach to Leader of Leaders 00:44:47 Manager to Architect: Building Enterprise Value 00:50:01 How Do You Actually Pay for Fast Growth?
Marketing and strategy 1 month
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58:09

1 Customer Controls This $3M Landscape Business (Extreme Risk)

🔥 Grow your home service business past $10M 👉 https://www.skool.com/boardroom My Businesses: ⛓️ SOFTWARE FOR HOME SERVICES: https://crtrlnk.co/K8Ht1tP 💰 SEO & WEB DESIGN: https://crtrlnk.co/Ebm6cjz 👉 FREE COURSES: https://crtrlnk.co/eZkpwyZ ⛔️JOIN AUGUSTA LAWN CARE: https://crtrlnk.co/yVtBWy3
Marketing and strategy 1 month
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57:16
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