Hootcast: A Hootsuite podcast

In this episode, social media managers share weird questions they get asked at work. Learn more about: The day in the life of a social media manager: http://ow.ly/js5M30oINv1

In this episode, Hootsuite experts investigate fake followers and engagement pods. Learn more about: Buying followers: http://ow.ly/lKIp30mSIqT Engagement pods: http://ow.ly/CjGW30mSIuz

In this episode, highschool students share surprising insights on how they use social media. Learn more about: How teens use Instagram: http://ow.ly/hmq930lSfbX Generation Z on social media: http://ow.ly/vtTE30lSfgs

In this episode, some of Instagram’s top vegan influencers share tips on how to grow your social following. Learn more about: Ways to grow your Instagram following: http://ow.ly/gw8h30klUGQ Influencer marketing on social media: http://ow.ly/fs4130klUJI Lauren Toyota, hot for food: http://ow.ly/paPw30knsEF Lia Loukas, Virtuous Pie: http://ow.ly/D9rQ30knsxU Steph Yu, happy and healthy 96: http://ow.ly/50r230ks3Wz

We chat with Hootsuite’s social media experts about the best times to post on social media. Learn more about: The best times to post on social media: http://ow.ly/Kpdh30jwhLz Hootsuite research hub: http://ow.ly/hi3v30jwhQp

We chat with the British Museum’s senior digital marketing manager Kate Carter about how they keep millions of followers engaged with creative storytelling strategies. Learn more about: The British Museum’s virtual reality tour: http://ow.ly/aAcG30iEJlu Museums that are doing cool stuff on social: http://ow.ly/xCNU30iEJnF Exciting new things to try on social in 2018: http://ow.ly/kFjG30iEJsY

Hootsuite CEO Ryan Holmes chats with LinkedIn’s CMO Shannon Brayton about lessons learned from her time in the tech industry, along with social media tips for business professionals. Learn more about: LinkedIn etiquette fails: http://ow.ly/ziUZ30hfHRq 5 things your brand should be doing on LinkedIn: http://ow.ly/emIf30hfI6L Shannon’s thoughts on reverse mentoring: http://ow.ly/sebs30hfIkS

Purdue University: How to Raise $28.2 Million in a Single Day by Hootsuite Hootcast

Digital marketing expert Amber Naslund tells us how to get the most from your social investment, with tips on how to avoid common pitfalls. Learn more about: How to build a social following: http://ow.ly/l2Sr30fx9vs How to calculate your social media ROI: http://ow.ly/MvzH30fx9E4

UN Women’s Dhatri Navanayagam tells us how they ran a bold social media campaign that received international attention, with millions of views and thousands of participants from across the globe. Learn more about: StopTheRobbery campaign: http://ow.ly/dBFb30e06NG Social experiment film: http://ow.ly/oJmg30e06TP UN Women Equal Pay page: http://ow.ly/ju0U30e06Wt

Restaurant brand The Keg’s digital marketing manager May Yousif tells us how they find customers in unlikely places. Hootsuite’s Nick Martin follows up with tips on how to build meaningful relationships with your customers on social. Learn more about: How to use social listening for your business: http://ow.ly/6YJU30cnph5 11 powerful social media monitoring tools: http://ow.ly/jlXC30cnpw7 How to create meaningful offline experiences: http://ow.ly/S5Oi30cnpCf

Hootsuite CEO Ryan Holmes chats with General Electric’s CMO Linda Boff about changes in their industry and GE’s winning social strategy. Learn more about: GE doing cool things on Instagram: http://ow.ly/Bh9h30ccScm GE’s creative Snapchat handle: http://ow.ly/A1OJ30ccS7B The 4 Billion Dollar Tweet: http://ow.ly/242930ccSKy

Social selling expert Koka Sexton shares tips on how to get business results from social and offers strategies for how marketing and sales teams can work together. Get certified as a Hootsuite social selling professional and prove you’ve got the skills to drive business results with social media. Use the limited-time discount code KokaPodcast100 to get $100.00 off the certification. Sign up here: http://ow.ly/JdTX30bclS0 *Offer available April, 28* Learn more about: Social media profile tips for sales pros: http://ow.ly/hOXG30bcnMI Guide to social selling: http://ow.ly/5cnF30bcmhv Social selling toolkit: http://ow.ly/3SaC30bcmJd Webinar: Social Selling Secrets from Organizations Doing it Right: http://ow.ly/LKyR30bfc1J Music Credit: Laster: http://ow.ly/tYiU30bcqzw

Retail brand Herschel Supply shares the story behind their #WellTravelled hashtag and Hootsuite’s Christine Colling follows up with tips on how to create a brand hashtag for your business. Learn more about: Herschel Supply on Instagram: http://ow.ly/FYOu30aeOkw How to create an Instagram hashtag: http://ow.ly/CvtS30aeNS6 The do’s and don’ts of hashtags: http://ow.ly/6uHH30aeO9Q

Global hotelier brand AccorHotels tells us how to reach customers at every stage in the buyer journey. Hootsuite’s Jaime Stein follows up with tips for brands looking to better connect with customers on social. Learn more about: Accor Social Desk: http://ow.ly/sCZv3096PQk Social and the customer journey: http://ow.ly/ooCQ3097kif Customer buying patterns: http://ow.ly/NxUq3097jG9 Jaime Stein on Instagram: http://ow.ly/mI633097uwx Hootsuite’s stretch program: http://ow.ly/u3v23097lcu Music credit: Cody G: http://ow.ly/IKD43097iCS

Retail brand Roots Canada shares how they got 150K leads with one campaign and Hootsuite’s social expert Amanda Wood follows up with tips for 2017. Learn more about: Influencer campaigns: http://ow.ly/RdG0308cPNC Social media metrics: http://ow.ly/9reB308cQZD Tracking social ads: http://ow.ly/ZoS8308cRzq Social trends in 2017: http://ow.ly/JIzD308cRES The Next Big Thing: http://ow.ly/QbSV308cVI6

In this episode: 1. The benefits of using Facebook at work 2. How salespeople are using social media to their advantage 3. A Hootsuite employee's unusual childhood hobby 4. Hootsuite CEO Ryan Holmes interviews the CEO of RBC—one of the biggest banks in the world—about leadership in a digital era. LINKS: Recode article about Facebook at Work - ow.ly/Ry7l301zGST Hootsuite's Social Selling toolkit - ow.ly/WUBy301zIel Dave McKay's LinkedIn profile - ow.ly/JxtQ301zHN2 The Netflix Manifesto - ow.ly/TvTI301zGXy MUSIC: Funkmammoth - Smooth Avalanches - ow.ly/Lwan301zFgV Ben Beiny - Joining The Dots Vine Falcone - Chilly Lounge Insty x Comodo - Final healy - $150 / roll widest (prod. PLC)- ow.ly/3Iyd301zFkR Kan G - The Last Of Us - ow.ly/ZZRk301zFoI