Horkey HQ Practice Podcast

We got the opportunity to chat with Taylor, a Virtual Assistant and a student of our #FullyBookedVA System! Taylor is a licensed nurse and holistic health and mental health advocate. She is passionate about helping women entrepreneurs reach their fullest potential and has helped multiple women grow their businesses through social media and administration. Fun Fact: Taylor has a red-haired Doberman that matches her red hair! Why should YOU tune-in? Are you brand new to online business and virtual assistance? In this episode, Gina coaches Taylor on how to look for the right type of client and how to pitch them with little to no experience. If you’re just getting started or have been frustrated with pitching and landing clients, this episode is for you. Links mentioned in this episode: You can find Taylor on LinkedIn. The #FullyBookedVA System Highlights: 4:09 – Taylor’s services and Gina’s prospecting strategy 13:40 – How to sell yourself and have a good time 19:47 – Types of clients and how to land them with no experience 30:02 – The one thing you need so that the rest will grow with you

We got the opportunity to chat with Donna, a Virtual Assistant and a student of our #FullyBookedVA System! Donna is a passionate, hard-working, dedicated professional who enjoys helping business owners succeed. She has many years of experience in the creative industry, which has helped her sharpen her skills in problem-solving, project management, quality communication and has made her keen on the details. Fun Fact: Donna is a first-generation American on her mother's side.   Why should YOU tune-in? Have you ever wanted to change careers but really haven’t figured out how or what? Have you been with your career for five, ten, or even twenty years and felt as though it’s too late to switch now? Donna gives us the deets on how she transitioned to owning her own online business after over 20 years in the same career. Her business is growing and she’s loving every minute of it! Find out how she did it and where she’s going from here.   Links mentioned in this episode: You can find Donna on LinkedIn. The #FullyBookedVA System   Highlights: 0:36 – Donna’s intro into the world of online business and landing her first clients 6:56 – Offering services online and niching down 11:01 – A growing business and nowhere to go but up 17:42 – Gina coaches on marketing and prospecting clients 27:55 – There are so many tools out there - Gina’s take on which ones to learn

Here at Horkey HQ we had the opportunity to chat with Jill Mohler, a Virtual Assistant and a student of our #FullyBookedVA System! Jill is a native Ohioan and also a resident of South Florida for over 30 years. She served in the Ohio Air National Guard for 8 years, then married, moved to Florida, had 2 kids, and earned her Bachelor's Degree in Business Administration with an emphasis on Sales and Marketing. Like most people, when COVID-19 reared its ugly head, her hours and pay were reduced dramatically, which lead to her decision to start her very own online business.      Jill is super-charged (and maybe a bit obsessive) about health and fitness; she loves animals, especially dogs (her puppy's name is Daisy); and her favorite breakfast is eggs over easy with avocado.   Fun Fact: Jill served in the military for 8 years!   Why should YOU tune-in? If you’re new to the world of online business but you’re worried about the newbie stage of having little to no “experience,” this episode is for you! Gina schools us on mindset and how to start landing clients even before gaining more experience.   Links mentioned in this episode: You can find Jill on LinkedIn. The #FullyBookedVA System Starter Story: $790K/Year Virtual Assistant Business   Highlights: 0:00 – Intro 2:07 – Jill’s journey 7:30 – What this journey has taught Jill about herself 11:34 – Defining B2B writing and the services Jill offers 21:15 – Pitching can be scary 25:48 – Pitching doesn’t have to be scary 35:02 – Mindset equals success 36:44 – Let’s talk finances

Episode 32 is a conversation with Krystal Trotter, a Virtual Assistant and a student of our #FullyBookedVA System! Krystal is a wife and mother of a 4-year-old and a 4-month-old. She’s a stay-at-home mom who’s been freelancing for about a year and recently decided to go all in! She has a passion to grow her business and we’re helping her figure out the “how” as she goes along. Why should YOU tune-in? If you’ve ever wondered what it’s like to work online or start your own business, this episode is for you. The hardest part about having your own successful business is getting started. In this episode you’ll hear some valuable pitch and prospecting coaching from Gina!   Links mentioned in this episode: You can find Krystal on her Facebook, Instagram, and LinkedIn. The #FullyBookedVA System   Highlights: 0:00 – Intro 2:06 – How Krystal went from teaching to starting her own online business 7:02 – Figuring out what services to offer as a virtual assistant 7:43 – Gina’s advice in pitching current clients 10:30 – Trial periods and test projects are great for the experience 11:50 – What success looks like for Krystal 14:45 – Gina’s advice for niching down 17:13 – Gina coaches on recovering from mistakes and how to find more clients 32:14 – Krystal’s one piece of advice

This is the first episode of the NEW SEASON of the Horkey HQ episode after the birth of Hazel Mae Horkey! We got the opportunity to chat with Natalie Matestic, a Virtual Assistant and a student of our #FullyBookedVA System!.  From renowned influencers to amazing business owners, Natlie has worked with a wide range of clients over the past 4+ years that she has been in business! She’s definitely an overachiever in that she started and ran her business while still at university! Not letting the books slow her down, Natlie was able to take her business full-time and deliver unbelievable results to her clients’ businesses. Fun Fact: Natalie is a concert junkie, which means she’s been to over 100 concerts! She’s also obsessed with everything 70s and Cher.   Why should YOU tune-in? Do you know what it takes to start and scale an online business? (Hint, it isn’t a masters degree or a ton of money.) Natalie teaches a really valuable lesson that can only be learned by putting yourself out there for hire. She also received some really valuable 1-on-1 coaching from Gina that will help anyone pursuing success online.   Links mentioned in this episode: You can find Natlie on her Website, Facebook, Instagram, and LinkedIn. The #FullyBookedVA System   Highlights: 0:00 – Intro 2:05 – Natalie’s favorite concerts 3:32 – How and why Natalie got into the online business 5:33 – How much Natalie charged versus how much she charges now 8:33 – From full-time work to being a #FullyBooked business owner 11:44 – The details about how Natalie found her clients 18:01 – Gina coaches on Client Retention 27:51 – Gina coaches on how to continue marketing even when your client roster is full 37:10 – Gina coaches on scaling your Virtual Assistant business 39:06 – Natalie’s one piece of advice

Today we’ll be chatting with a very successful online entrepreneur, Alexis Grant.\r\n Alexis (Lexi) is a media innovator with a passion for building online businesses and growing audiences. She started her career as a reporter at the Houston Chronicle and U.S. News & World Report, then grew a content marketing agency. After five years, that business was acquired in 2015 by a media company called The Penny Hoarder.\r\n Alexis joined as the third employee and worked alongside the founder as EVP of Content to grow the company to 100+ employees. She left that role in 2019 for a less stressful lifestyle and moved her family to a mountain town in West Virginia. Alexis now helps startups scale their writing team in a consulting capacity while running several online businesses, including a website for writers, The Write Life. Her next venture has an in-person angle (COVID permitting): she’s organizing deep think getaways or “workcations” for professional women.\r\n Fun fact: Lexi backpacked solo through French-speaking Africa in 2008. This is when she first got into blogging!\r\n Why should YOU tune-in?\r\n Alexis knows exactly what makes a freelance writer marketable, she’s the one doing the hiring for startups! So what is it that separates a writer from the rest of the crowd? Listen in as Alexis lets us know!\r\n  \r\n What we’re talking about:\r\n Freelance writing and working online\r\n Skills trump education\r\n Multipassionate entrepreneur\r\n What makes someone marketable\r\n A simple way to build apps and websites\r\n  \r\n Links mentioned in this episode:\r\n Alexis’ Websites: Alexis Grant, Retreat & Create, & The Write Life\r\n The Money Guide for Freelance Writers Book\r\n Alexis’ Social Media: LinkedIn & Instagram\r\n  \r\n Minute-by-minute breakdown:\r\n 3:24 – Journalism degree?\r\n 4:58 – Do you need a degree? What Alexis looks for when hiring a freelance writer\r\n 9:27 – Alexis is passionate about her current work\r\n 13:16 – She also just finished a passion project with her dad \r\n 15:36 – Thoughts on the work-life balance\r\n 19:14 – Retreat & Create: a brand new concept\r\n 23:04 – Alexis built an app (easily)!\r\n 30:39 – What else is Alexis passionate about?\r\n 34:37 – Alexis’ one piece of advice\r\n

Today we’ll be chatting with a very successful online entrepreneur, Nick Loper.\r\n Nick helps people earn money outside of their day job. He\'s an author, online entrepreneur, and host of the award-winning Side Hustle Show podcast, which features new part-time business ideas each week. As Chief Side Hustler at SideHustleNation.com, he loves deconstructing the tactics and strategies behind building extra income streams.\r\n Fun fact: Nick married his high school sweetheart (10 years later at a secret city hall wedding)!\r\n Why should YOU tune-in?\r\n This online entrepreneur absolutely loves what he does. In fact, his goal isn’t to work the least amount of hours possible, but to do what he loves. And guess what? He’s doing it! Find out how Nick’s made his passions into income streams.\r\n  \r\n What we’re talking about:\r\n How online businesses make money\r\n Working from home and parenting at the same time\r\n Podcast production and effectiveness\r\n Productivity and prioritization\r\n Getting paid actual money for your online services\r\n Starting rates\r\n  \r\n Links mentioned in this episode:\r\n Side Hustle Nation\r\n SHN FB Group\r\n Nick’s Social Media: LinkedIn, Instagram, Twitter, & Pinterest\r\n Side Hustle Ideas\r\n  \r\n Minute-by-minute breakdown:\r\n 2:42 – How Nick explains to friends and family what it is that he does for a living\r\n 10:20 – Brick-and-mortar or online business?\r\n 15:16 – Working from home and parenting\r\n 18:46 – Podcast production\r\n 25:02 – You won’t be a professional without experience\r\n 30:34 – How the Side Hustle Nation podcast makes money\r\n 37:03 – What’s next for Nick\r\n 47:07 – Where Nick started and if his degree was necessary to become an online business owner\r\n 50:57 – Kids and college, is it worth it?\r\n 59:14 – Nick’s one piece of advice\r\n

Today we’ll be chatting with a very successful online entrepreneur, Brennan Dunn.\r\n Brennan is the founder of Double Your Freelancing and has taught over 50,000 freelancers and agencies how to earn more money working with better clients. He’s also the co-founder of RightMessage, a software company that helps bring on-site personalization to the masses.\r\n Fun fact: Brennan has his pilot\'s license and also owns a small prop plane.\r\n Why should YOU tune-in?\r\n Do you really know your audience? Businesses invest so much in content marketing and creating opt-ins that convert. BUT, if you don’t REALLY know who your audience is, you might just be spinning your wheels. Find out how Brennan has optimized and automated these aspects of his business. \r\n  \r\n What we’re talking about:\r\n Online courses\r\n Onsite personalization\r\n Positioning and target markets\r\n Content marketing\r\n Email list building and opt-ins\r\n Virtual assistants\r\n  \r\n Links mentioned in this episode:\r\n Brennan’s Websites: Double Your Freelancing & Right Message\r\n Brennan’s Twitter\r\n ConvertKit Course\r\n  \r\n Minute-by-minute breakdown:\r\n 2:27 – How Brennan explains to friends and family what it is that he does for a living\r\n 3:15 – Brennan has multiple online businesses\r\n 8:50 – Right Message\r\n 17:14 – Creating more effective opt-ins\r\n 21:15 – Areas that a virtual assistant could improve the onsite personalization process\r\n 28:52 – Brennan knows a lot of big name people\r\n 32:06 – Corporate experiences\r\n 35:21 – Big needs that virtual assistants can help with\r\n 41:55 – What’s next for Brennan?\r\n

Today we’ll be chatting with a very successful virtual assistant, Debora Cavett. Debora helps small, women-owned businesses get to the next level with Social Media Management, Content Creation (for their blogs and newsletters) and other Admin Tasks. Her mission is to give you valuable time and energy back to enjoy life at its fullest! Fun fact: Debora’s originally from Switzerland but didn't get a single response when pitching clients in German – only Americans wanted to hire her! Why should YOU tune-in? Ever doubt whether or not this whole online business thing is the real deal or if you could actually find success? This ROCKSTAR entrepreneur almost threw in the towel after just a month or two of starting out. What a shame it would have been if she had because, after just two years Debora is making $9,000 a month and she’s never going back!   What we’re talking about: Becoming a virtual assistant Pitching, following up, and landing clients Choosing what services you offer online Niching down Email management and customer service are in high demand Leaving your day job to go full-time with your online business Hiring team members   Links mentioned in this episode: Debora’s Website Debora’s Social: Instagram & Facebook   Minute-by-minute breakdown: 2:23 – How Debora found out about Horkey HandBook and got started as a Virtual Assistant 6:26 – Where Debora found and her clients 7:11 – Do you have to be from the US to be successful? Nope! 9:50 – How Debora decided on the services she offers 13:00 – Customer services or email management? 14:08 – A big win for Debora 16:14 – A typical day  19:53 – So, how much can you actually make with an online business? 21:13 – Why Debora hired a virtual assistant to help with her business 22:51 – Debora ALMOST threw in the towel 25:03 – What’s next?

Today we’ll be chatting with a very successful online entrepreneur, Erika Schanzenbach. Erika lives and works in the hills of southwest Virginia. She leaves her mark on the world by helping the creators, builders, and makers of things do their work better. She has a knack for DESIGN and ORGANIZATION that makes her a valuable partner to online business owners and high-caliber course creators who need quality branded course materials and lead magnets to serve their audience. Fun fact: Erika is a pie contest winner. The making pie kind, not the eating pie kind. Why should YOU tune-in? Three years ago, Erika was introduced to Horkey HandBook and the world of online business.  She didn’t decide to slowly build her business over time like so many people. Nope, she went from introduction to going all in and managed to quickly build a successful business. Listen in as she shares her experience.   What we’re talking about: Get paid to learn as a virtual assistant Business email accounts and management Workspace Online business means freedom of lifestyle and choice How to land clients and find work online   Links mentioned in this episode: Erika’s website Erika’s Facebook & LinkedIn  Everything is Figureoutable by Marie Forleo   Minute-by-minute breakdown: 3:01 – Learning experiences, not failure  5:31 – Erika chose niches that she didn’t even know you could get paid for 7:35 – How Erika came across the world of online work 11:28 – How long it took Erika to work her way through the course and land her first client 17:14 – What Erika’s business looks like now 21:24 – How many clients Erika works with 22:18 – Pricing and packaging your online services 25:23 – How Erika has successfully landed clients 28:15 – The income report 30:24 – How many hours Erika actually works 31:13 – Productivity tips 35:47 – A big win for Erika 39:44 – Erika’s one piece of advice

Today we’ll be chatting with a very successful online entrepreneur, Patrick Frank. Patrick is an award-winning video producer and is the founder of Edit Video Calls, a service that turns everyday Zoom conversations into shareable videos for marketing and training. Patrick's goal is to make the video production process faster and cheaper. He's on a mission to help coaches and consultants recognize the new content marketing opportunities created from the Zoom Revolution. Fun fact: Patrick’s a drummer and marched in the drumline at the University of Michigan where he played in 2 Rose Bowls! Why should YOU tune-in? Want to learn some video pitching tips from a pro? Thought so! This episode is full of tips to help you CRUSH your next video pitch and land a client, or three!   What we’re talking about: Entrepreneurial lifestyle and bigger families The recession and career changes Turning your employer into your client Outreach and landing clients Service packaging Video pitching and landing clients Descript Measuring the success of a podcast Repurposing or “up-cycling” content   Links mentioned in this episode: Patrick’s website  Patrick’s Social: Twitter Facebook  Descript HelloBackrounds  PodReacher Podcast Production School   Minute-by-minute breakdown: 1:14 – How Patrick explains to friends and family what it is that he does for a living  4:54 – Transitioning from corporate America to online business 9:27 – How to connect with and land clients 12:37 – Patrick is the go-to Zoom guy 28:18 – The video app that changed Pat’s life this year 31:10 – Patrick’s video pitching tips 37:47 – How Patrick prepares for a Zoom call 42:11 – Repurposing content 46:07 – Why YOU should give video production a shot

Today we’ll be chatting with a very successful writer, brand consultant and online entrepreneur, Austin L. Church. After finishing his M.A. in Literature in 2008 and getting laid off from a marketing agency in 2009, Austin started freelancing. He got into iOS and Android apps and eventually sold his portfolio of 30+ apps.  In 2013 he co-founded a tech startup called Closeup.fm (touring, ticketing and communication software for performing artists). In 2018 he co-founded a branding and marketing studio called Balernum. When Austin isn't helping online creators and entrepreneurs build real brands and make a positive impact, he teaches freelancers and consultants how to attract high-paying clients and earn six figures. Austin, his wife Megan, and their three children live in Knoxville, Tennessee.  Fun fact: Austin’s guilty pleasure is fantasy fiction – he loses all control and can't stop reading.   Why should YOU tune-in? Knocking out norms can be tough as you take the road less traveled. The world of online business comes with its own obstacles, yet the heaviest weight is baggage we try to bring. Tune-in to find out how Austin broke through his own barriers and built a business that allowed him to focus on what really matters most.   What we’re talking about: Overcoming anxiety Making decisions Mindset and strategy Imposter Syndrome Branding isn’t just a logo Why you should be honest about your brand “Professionalism” versus authority Defining success   Links mentioned in this episode: Austin’s Websites: Austin L Church, Freelance Cake, Balernum Austin’s Social: Instagram, LinkedIn, Twitter Shoe Dog (book) FutureMe.org Branding Mistakes blog post   Minute-by-minute breakdown: 5:28 – Austin’s breakthrough with anxiety 18:52 – Mindset is everything 26:03 – How Austin explains to friends and family what it is that he does for a living 38:11 – What professionalism looks like 46:54 – An embarrassing time for Gina and how she met Austin 49:18 – Toxic clients 54:22 – Austin talks about ideas for a future podcast show 58:03 – Define what success means to you 1:04:00 – Austin’s one piece of advice

Today we’ll be chatting with a very successful online entrepreneur and business coach, James Schramko. James is the author of a FABULOUS book, Work Less, Make More, a very effective coach to smart online business people (including myself!) and he used to be in charge of a Mercedes-Benz dealership, claiming the #1 salesperson slot in Australia. Fun facts: James came in 2nd in the world titles for sailing in the 18 foot Skiff class AND used to be an actor! Why should YOU tune-in? From car dealer to ‘super’ entrepreneur, find out how James built his online business and incredible life. If you’re new to online business or already a seasoned vet., James has some SUPER valuable advice for you in this episode of Horkey HQ.   What we’re talking about: Single-point sensitive When to leave your day job Affiliate marketing Creating safety nets in your online business The Effective Hourly Rate The truth about making an incredible life The Revenue Share Model Deconstructing mindsets that hinder success   Links mentioned in this episode: James' website James.co James' Book James on Instagram   Minute-by-minute breakdown: 1:05 – James used to be an actor! 2.50 – How James explains his online business to people 3:25 – James shares his journey to the online world 15:54 – Don’t pull the trigger on leaving your current income stream too early 22:29 – You don’t have to take a pay cut 26:03 – The Effective Hourly Rate 27:32 – How James got to where he is now 28:29 – 30 Day Challenge 33:49 – James’ business partnerships 38:47 – Advice  42:10 – Deconstructing lies we all believe to achieve the life you want 45:32 – Gina’s personal question for James

Today we’ll be chatting with a very successful freelance writer, Joe Dyton. Joe is the founder and president of Dyton Writing & Editing, a content creation and editing company. He’s been working as a full-time freelance writer since 2016, but Joe’s journalism career started in 1999 when he was hired as a part-time sports desk clerk. Joe eventually got to actually cover games and was promoted to a full-time position during his junior year of college! He’s stayed in writing jobs ever since. Joe started freelance writing on the side in 2010. After picking up enough clients, he left the 9 to 5 behind in 2016 and is making a full-time income writing from the comfort of his own home. Some of Joe’s clients include Connected Real Estate Magazine, Student Loan Planner, Credit Karma and GEICO. Fun fact: Joe is a McDonald's Monopoly game-winner! Not a fake winner like the people featured in that "McMillions" documentary either. When he was in high school, Joe’s brother's soda cup had an "instant winner" piece on it for a cruise. So, Joe, his parents and brother went. Why should YOU tune-in? From being trapped in the corporate grind to taking on passion projects and investing in himself, Joe takes us through the why and how he’s found success online. Tune in to hear his awesome story!    What we’re talking about: Freelance writing The best paying freelance writing niches The Profit First Formula The freedom and flexibility of online business Freelance writing income Passion projects and investing in yourself How to find freelance writing clients on LinkedIn Financial goals and lifestyle   Links mentioned in this episode: Joe's Freelance Coaching Website Joe's Facebook Page Joe's Twitter Profit First book   Minute-by-minute breakdown: 2:10 – How Joe describes what he does for a living 5:50 – What types of clients Joe pitched initially 10:15 – Joe’s day looks a lot different as an online business owner 13:16 – The income differential between Joe’s corporate job and his first year working online 18:15 – Joe’s big vision for business 19:50 – Advice to someone new to online business 21:12 – Joe’s passion projects 26:00 – Why Joe didn’t invest time in his passions when he worked in corporate America 26:59 – How many hours does Joe work a week? What does his schedule look like? 28:00 – A big win for a Joe and his turning point 29:58 – Challenges that come with freelance writing 32:34 – Joe’s worst pay as a freelance writer 33:39 – Where Joe has found his best clients and how much time he spends finding new clients 38:30 – Joe has got some good questions for Gina 47:44 – Joe’s one piece of advice for those starting their freelance writing journey

Today we’ll be chatting with a very successful online entrepreneur, Cody Berman. Cody is a co-founder of Gold City Ventures. He is also a co-founder of The Financial Freedom Summit, owner of Fly to FI and co-host of The FI Show. He left his corporate banking job at age 22 to pursue entrepreneurship full time and now teaches others how to do the same. When he’s not talking about side hustling and personal finance, Cody enjoys travel, weightlifting and playing sports. Fun fact: Cody lived in Australia for 6 months, used to rap and sing (quite prolifically) and started his first side hustle when he was just 10! Why should YOU tune-in? This guy absolutely LOVES figuring out all of the different ways he can make money online. From disk golf to Etsy printables, Cody has done it all and he hasn’t let failure or fear keep him from success.    What we’re talking about: Investment properties Corporate banking Frugal living Disk golf Side hustling and online business Etsy eprintables Starting an online business without any experience SEO and ads Sponsors on podcast Networking   Links mentioned in this episode: Cody’s Websites: Gold City Ventures, The FI Show, Financial Freedom Summit, Fly to FI, Arsenal Discs Cody’s Social: Facebook, LinkedIn, Instagram, Twitter, Pinterest EPrintables Course   Minute-by-minute breakdown: 1:17 – How Cody explains to friends and family what he does for a living 6:48 – Why did Cody start a financial blog? 7:48 – How people retire in their early 30s 11:11 – Leaving lucrative corporate banking for side hustling online 14:25 – Cody wanted to retire in his 30s, but now he’s focus on financial freedom 21:18 – How Cody got into eprintables 28:06 – Earning easy passive income and creating an eprintables course 32:35 – The Financial Freedom Summit 41:38 – Aaand It was canceled. So what now? 45:18 – Cody’s one piece of advice

Today we’ll be chatting with a very successful online entrepreneur, Alyssa Lang. Alyssa, aka the Workflow Queen, teaches bookkeepers and accountants how to utilize tech and automation to create better workflows, systems and processes. As a result they can run their practices on autopilot, stress less and save time! After being in the accounting world for five years, Alyssa struggled with streamlining her practice. She felt frustrated and nervous and couldn't sleep at night not knowing where her client work would come from. She was overwhelmed by all the daily tasks, lost track of work and just couldn't keep up. Alyssa hit a wall and decided to make a change, so she started to automate her practice by creating workflows, systems and processes. She was then able to run her practice and take on more clients, scale and provide excellent service in the process! These days Alyssa’s a full-time educator. She’s also an Asana Certified Pro and her courses and resources have helped hundreds of bookkeepers and accountants worldwide! Fun fact: Alyssa's a certified skydiver and has an obsession with great white sharks – eek! Why should YOU tune-in? This is the first red-haired, tattooed, sky-diving bookkeeper you’ll ever meet and she runs not one, but two online businesses. With such success you might be tempted to think that she’s got a special gift or a lot of luck, but Alyssa assures us that she’s a normal person just like anyone else. In fact, she started her business while she was still bartending and trying to figure out what she wanted to be when she “grows up!”   What we’re talking about: Workflow, project management and automation The Profit First formula The resistance factor Time blocking Investing in yourself Bookkeeping versus tax prep Subcontractors versus employees Imposter syndrome Repurposing content   Links mentioned in this episode: Alyssa's website Alyssa on Instagram Alyssa's Kickoff With Asana course Profit First   Minute-by-minute breakdown: 2:09 – How Alyssa explains to friends and family what it is she does for a living 3:14 – What is project management and workflow? 4:20 – What is automation and why is it important in any business? 6:21 – Those “ah ha” moments people experience in Alyssa’s course 8:18 – How Alyssa gets her students to bust through their own roadblocks 12:09 – The Profit First formula 14:44 – When you always feel like you’re running behind 17:19 – Bartending, changing majors and an online bookkeeping business 23:01 – Hiring your first virtual assistant 24:17 – Alyssa loves contractors and needs an employee 30:31 – The difference between being a solopreneur and having your own business 36:25 – How do you get through those periods of imposter syndrome? 42:27 – How much money does Alyssa’s business really make? 46:24 – What’s next? 48:38 – Gina’s repurposing content strategy

Today we’ll be chatting with a very successful online entrepreneur, Alyssa Lang. Alyssa, aka the Workflow Queen, teaches bookkeepers and accountants how to utilize tech and automation to create better workflows, systems and processes. As a result they can run their practices on autopilot, stress less and save time! After being in the accounting world for five years, Alyssa struggled with streamlining her practice. She felt frustrated and nervous and couldn't sleep at night not knowing where her client work would come from. She was overwhelmed by all the daily tasks, lost track of work and just couldn't keep up. Alyssa hit a wall and decided to make a change, so she started to automate her practice by creating workflows, systems and processes. She was then able to run her practice and take on more clients, scale and provide excellent service in the process! These days Alyssa’s a full-time educator. She’s also an Asana Certified Pro and her courses and resources have helped hundreds of bookkeepers and accountants worldwide! Fun fact: Alyssa's a certified skydiver and has an obsession with great white sharks – eek! Why should YOU tune-in? This is the first red-haired, tattooed, sky-diving bookkeeper you’ll ever meet and she runs not one, but two online businesses. With such success you might be tempted to think that she’s got a special gift or a lot of luck, but Alyssa assures us that she’s a normal person just like anyone else. In fact, she started her business while she was still bartending and trying to figure out what she wanted to be when she “grows up!”   What we’re talking about: Workflow, project management and automation The Profit First formula The resistance factor Time blocking Investing in yourself Bookkeeping versus tax prep Subcontractors versus employees Imposter syndrome Repurposing content   Links mentioned in this episode: Alyssa's website Alyssa on Instagram Alyssa's Kickoff With Asana course Profit First   Minute-by-minute breakdown: 2:09 – How Alyssa explains to friends and family what it is she does for a living 3:14 – What is project management and workflow? 4:20 – What is automation and why is it important in any business? 6:21 – Those “ah ha” moments people experience in Alyssa’s course 8:18 – How Alyssa gets her students to bust through their own roadblocks 12:09 – The Profit First formula 14:44 – When you always feel like you’re running behind 17:19 – Bartending, changing majors and an online bookkeeping business 23:01 – Hiring your first virtual assistant 24:17 – Alyssa loves contractors and needs an employee 30:31 – The difference between being a solopreneur and having your own business 36:25 – How do you get through those periods of imposter syndrome? 42:27 – How much money does Alyssa’s business really make? 46:24 – What’s next? 48:38 – Gina’s repurposing content strategy

Today we’ll be chatting with a very successful online entrepreneur, Alyssa Lang.\r\n Alyssa, aka the Workflow Queen, teaches bookkeepers and accountants how to utilize tech and automation to create better workflows, systems and processes. As a result they can run their practices on autopilot, stress less and save time!\r\n After being in the accounting world for five years, Alyssa struggled with streamlining her practice. She felt frustrated and nervous and couldn\'t sleep at night not knowing where her client work would come from. She was overwhelmed by all the daily tasks, lost track of work and just couldn\'t keep up.\r\n Alyssa hit a wall and decided to make a change, so she started to automate her practice by creating workflows, systems and processes. She was then able to run her practice and take on more clients, scale and provide excellent service in the process!\r\n These days Alyssa’s a full-time educator. She’s also an Asana Certified Pro and her courses and resources have helped hundreds of bookkeepers and accountants worldwide!\r\n Fun fact: Alyssa\'s a certified skydiver and has an obsession with great white sharks – eek!\r\n Why should YOU tune-in?\r\n This is the first red-haired, tattooed, sky-diving bookkeeper you’ll ever meet and she runs not one, but two online businesses. With such success you might be tempted to think that she’s got a special gift or a lot of luck, but Alyssa assures us that she’s a normal person just like anyone else. In fact, she started her business while she was still bartending and trying to figure out what she wanted to be when she “grows up!”\r\n  \r\n What we’re talking about:\r\n Workflow, project management and automation\r\n The Profit First formula\r\n The resistance factor\r\n Time blocking\r\n Investing in yourself\r\n Bookkeeping versus tax prep\r\n Subcontractors versus employees\r\n Imposter syndrome\r\n Repurposing content\r\n  \r\n Links mentioned in this episode:\r\n Alyssa\'s website\r\n Alyssa on Instagram\r\n Alyssa\'s Kickoff With Asana course\r\n Profit First\r\n  \r\n Minute-by-minute breakdown:\r\n 2:09 – How Alyssa explains to friends and family what it is she does for a living\r\n 3:14 – What is project management and workflow?\r\n 4:20 – What is automation and why is it important in any business?\r\n 6:21 – Those “ah ha” moments people experience in Alyssa’s course\r\n 8:18 – How Alyssa gets her students to bust through their own roadblocks\r\n 12:09 – The Profit First formula\r\n 14:44 – When you always feel like you’re running behind\r\n 17:19 – Bartending, changing majors and an online bookkeeping business\r\n 23:01 – Hiring your first virtual assistant\r\n 24:17 – Alyssa loves contractors and needs an employee\r\n 30:31 – The difference between being a solopreneur and having your own business\r\n 36:25 – How do you get through those periods of imposter syndrome?\r\n 42:27 – How much money does Alyssa’s business really make?\r\n 46:24 – What’s next?\r\n 48:38 – Gina’s repurposing content strategy\r\n

Today we’ll be chatting with a very successful online entrepreneur, Carrie Smith Nicholson. Since 2011 Carrie has been a full-time blogger who started her business as a freelance writer and virtual assistant. She owns multiple niche websites, manages virtual teams for clients and co-hosts a travel podcast.  Carrie knows, inside and out, the productivity tips and systems it takes to launch, grow and succeed in today’s digital marketing world. In 2018 she sold her finance blog, CarefulCents.com, for nearly six figures. She details the process in her book, The Ultimate Guide to Selling a Blog: How to sell your blog for six figures and be your own broker, which is available on Amazon.  Fun fact: Carrie is a super computer game nerd and sometimes says things as if she's typing them in a game – people have no idea what she's actually saying!   Why should YOU tune-in? From personal finance to travel and essential oils, this rockstar knows everything there is to know about creating, buying and selling a blog. Listen in as she shares experiences and advice about how you can start your own successful online business.   What we’re talking about: The Profit First formula The transition from employed to entrepreneur Self-employment finances and expenses Freelance writing SEO and retargeting due to COVID Selling and purchasing websites and blogs Buying a site vs starting it from scratch   Links mentioned in this episode: Carrie’s Website Carrie’s Instagram Carrie’s Book  Profit First   Minute-by-minute breakdown: 1:44 – How Carrie and Gina first met 5:20 – How long has it been since you owned and operated your website? 5:59 – Why did you start CarefulCents.com in 2010 and what came first, the side hustle or the blog? 7:34 – Did you have any experience in personal finance? 8:20 – The Profit First formula 11:38 –  At what point did this personal blog turn into a business? 14:04 – The first dollar from CarefulCents that wasn’t correlated with freelance writing 17:10 – The tavel niche got hit hard by COVID 20:12 – What did the process look like when it came to selling your blog?   27:40 – All the blogs and businesses Carrie owns 33:55 – What’s next for Carrie 39:31 – Essential oils 41:33 – Where Carrie bought her latest site 42:59 – Why Carrie decided to buy a site instead of starting from scratch 46:47 – Carrie’s ideal clients and how she helps them 51:41 – Carrie’s one piece of advice

Today we’ll be chatting with a very successful online entrepreneur, Carrie Smith Nicholson. Since 2011 Carrie has been a full-time blogger who started her business as a freelance writer and virtual assistant. She owns multiple niche websites, manages virtual teams for clients and co-hosts a travel podcast.  Carrie knows, inside and out, the productivity tips and systems it takes to launch, grow and succeed in today’s digital marketing world. In 2018 she sold her finance blog, CarefulCents.com, for nearly six figures. She details the process in her book, The Ultimate Guide to Selling a Blog: How to sell your blog for six figures and be your own broker, which is available on Amazon.  Fun fact: Carrie is a super computer game nerd and sometimes says things as if she's typing them in a game – people have no idea what she's actually saying!   Why should YOU tune-in? From personal finance to travel and essential oils, this rockstar knows everything there is to know about creating, buying and selling a blog. Listen in as she shares experiences and advice about how you can start your own successful online business.   What we’re talking about: The Profit First formula The transition from employed to entrepreneur Self-employment finances and expenses Freelance writing SEO and retargeting due to COVID Selling and purchasing websites and blogs Buying a site vs starting it from scratch   Links mentioned in this episode: Carrie’s Website Carrie’s Instagram Carrie’s Book  Profit First   Minute-by-minute breakdown: 1:44 – How Carrie and Gina first met 5:20 – How long has it been since you owned and operated your website? 5:59 – Why did you start CarefulCents.com in 2010 and what came first, the side hustle or the blog? 7:34 – Did you have any experience in personal finance? 8:20 – The Profit First formula 11:38 –  At what point did this personal blog turn into a business? 14:04 – The first dollar from CarefulCents that wasn’t correlated with freelance writing 17:10 – The tavel niche got hit hard by COVID 20:12 – What did the process look like when it came to selling your blog?   27:40 – All the blogs and businesses Carrie owns 33:55 – What’s next for Carrie 39:31 – Essential oils 41:33 – Where Carrie bought her latest site 42:59 – Why Carrie decided to buy a site instead of starting from scratch 46:47 – Carrie’s ideal clients and how she helps them 51:41 – Carrie’s one piece of advice