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Human-Centric AI: Affectiva Asks
Podcast

Human-Centric AI: Affectiva Asks

90
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What if technology could understand people in the same way that people understand one another? Tune in as Affectiva, the pioneer of Emotion AI, endeavors to humanize technology as a new Smart Eye Company. The Human-Centric AI podcast dissects how we can put the human before the artificial as AI manifests in our daily lives, with insights from the world’s top thinkers in automotive, market research, aviation, robotics, education, academia and beyond.

What if technology could understand people in the same way that people understand one another? Tune in as Affectiva, the pioneer of Emotion AI, endeavors to humanize technology as a new Smart Eye Company. The Human-Centric AI podcast dissects how we can put the human before the artificial as AI manifests in our daily lives, with insights from the world’s top thinkers in automotive, market research, aviation, robotics, education, academia and beyond.

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Eye Tracking in Practice: The True Impact on Research & Innovation

Eye tracking is more than just following a person’s gaze — it’s about understanding behavior, optimizing research, and improving real-world applications. But what are the biggest misconceptions holding researchers back? And how can the right technology make all the difference? In this episode of the Human-Centric AI Podcast, we sit down with Brant Hayes, Regional Sales Director for Southeast US at Smart Eye, to discuss the most common concerns and challenges customers face when considering eye tracking technology. With over a decade of experience helping clients integrate eye tracking into their workflows, Brant shares insights on how Smart Eye’s multi-camera system, 3D world model, and innovative approach set a new standard for accuracy and ease of use. Tune in to learn: The biggest myths about eye tracking—and the reality behind them. How Smart Eye’s technology ensures reliable, high-quality data while simplifying setup and calibration. Why a multi-camera approach and 3D modeling improve tracking accuracy and data integrity. How eye tracking is evolving to detect intoxication and enhance safety in real-world applications. Listen now to discover how eye tracking is transforming research and real-world applications across industries.
Internet and technology 9 months
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15:56

Beyond the Gaze: Debunking Myths, Tackling Challenges, and Exploring the Future of Eye Tracking

Eye-tracking technology is evolving rapidly, unlocking new possibilities across industries like automotive, aviation, and behavioral research. But what does it take to implement it successfully? In this episode of the Human-Centric AI Podcast, we sit down with Sebastian Johansson, Regional Sales Manager for APAC at Smart Eye, to explore the real-world challenges customers face when integrating eye tracking into their research and development processes—and how Smart Eye’s cutting-edge solutions help overcome them. Sebastian shares insights from over a decade of working closely with partners and customers across Asia, shedding light on key misconceptions, technical considerations, and the ROI impact of eye tracking. From understanding how lighting conditions affect performance to the role of multi-camera setups and Smart Eye’s pioneering 3D world model, this episode offers a comprehensive look at how eye tracking is shaping the future of human-machine interaction. Tune in to learn: What first-time users often get wrong about eye tracking—and what they should know instead. How Smart Eye’s approach to tracking accuracy, calibration, and setup simplifies the user experience. The unique advantages of Smart Eye’s technology in different environments, from simulators to real-world applications. What’s on the horizon for eye tracking and how Smart Eye is driving industry innovation. Listen now and gain expert insights into the power and potential of eye-tracking technology.
Internet and technology 10 months
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21:45

Shaping the Future of In-Cabin Safety and Interaction with onsemi

Today’s episode features Bahman Hadji, Director of Product Management, Automotive Sensing Division at onsemi. Bahman has 15+ years of experience working with image sensors in the medical, consumer, and automotive markets. In his role in the Automotive Sensing Division of onsemi's Intelligent Sensing Group, he manages a global team focused on driving the product roadmap strategy and bringing to market high-performance automotive image sensors used in ADAS, autonomous driving, in-cabin, and LiDAR applications. Prior to joining onsemi in 2017, he held product engineering and product marketing roles at Aptina Imaging and OmniVision Technologies. Bahman obtained both his Bachelor of Applied Science in Computer Engineering and Master of Applied Science in Electrical and Computer Engineering degrees from the University of Waterloo in Canada onsemi is driving disruptive innovations to help build a better future. With a focus on automotive and industrial end-markets, the company is accelerating change in megatrends such as vehicle electrification and safety, sustainable energy grids, industrial automation, and 5G and cloud infrastructure. With a highly differentiated and innovative product portfolio, onsemi creates intelligent power and sensing technologies that solve the world’s most complex challenges and leads the way in creating a safer, cleaner, and smarter world. onsemi operates a responsive, reliable supply chain and quality programs, and robust ESG programs. Headquartered in Scottsdale, Arizona, the company has a global network of manufacturing facilities, sales and marketing offices and engineering centers in its key markets. We invited him to talk today about depth sensing and its importance, applications for adaptive restraint systems, user interaction / security features, and future protocols and industry standards. Listen in to learn more. Links of interest: [Download] eBook: How Euro NCAP will make DMS the New Safety Standard: https://www.smarteye.se/e-books/how-euro-ncap-will-make-dms-the-new-safety-standard/ [Read] DMS - Intelligent safety features detecting driver state and behavior: https://www.smarteye.se/solutions/automotive/driver-monitoring-system/ [Learn] Interior Sensing: Improving road safety and enhancing the mobility experience - https://www.smarteye.se/solutions/automotive/interior-sensing/ [Listen] The Future of Interior Sensing and Driver Monitoring - https://www.smarteye.se/podcasts/driving-innovation-the-future-of-interior-sensing-and-driver-monitoring/ [Watch] Navigating GSR and Euro NCAP: What Vehicle Manufacturers Should Know - https://www.smarteye.se/webinars/what-manufacturers-should-know-about-gsr-and-euro-ncap/
Internet and technology 1 year
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34:52

Decoding Stress: How Eye Tracking Reveals Insights into Air Traffic Controller Workload

In high-stakes environments like air traffic control, understanding and managing stress is critical. In today's episode, we explore groundbreaking research conducted by LFV/LIU in collaboration with Smart Eye, investigating the stress responses of air traffic controllers. Using cutting-edge EEG and eye tracking technologies, this study sheds light on how these tools can predict brain activity and anticipate the effects of stress. Listen now to discover how these insights can help improve safety, optimize performance, and shape the future of air traffic management. Whether you’re in aviation, neuroscience, or human factors engineering, this episode offers valuable takeaways on harnessing biometric data to understand and mitigate stress in complex environments. Links of Interest:  [Watch] See the accompanying visuals in the full webinar presentation here: https://www.smarteye.se/webinars/decoding-stress-how-eye-tracking-and-eeg-reveal-insights-into-air-traffic-controller-workload/  [Read] 4 Ways Eye Tracking Enhances Air Traffic Control: https://www.smarteye.se/blog/enhancing-air-traffic-control-with-eye-tracking/ [Download] The Comprehensive Guide to Eye Tracking Technology for the Aviation Industry: https://www.smarteye.se/e-books/the-comprehensive-guide-to-eye-tracking-technology-for-the-aviation-industry/
Internet and technology 1 year
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44:46

Navigating GSR and Euro NCAP: What Vehicle Manufacturers Should Know

Vehicle manufacturers on the European market have a new set of rules to play by: since July 7, 2024, the EU’s General Safety Regulation (GSR) requires all new cars, buses, and trucks to include Driver Drowsiness and Attention Warning (DDAW) systems. At the same time, Euro NCAP are expanding their scope to provide detailed information about the safety of heavy trucks via an innovative Truck Safe City and Highway rating scheme. As legislators and rating institutes are raising the bar for road safety, many car, bus, and truck manufacturers may find themselves struggling to answer a whole new set of complex questions. To help navigate this new reality, we assembled a panel of industry experts to give you some crucial insights to demystify the new rules and ensure your vehicles meet (or exceed) the latest standards, including: ➤ The Technical requirements for DDAW and ADDW integration ➤ The specific features that will help you achieve top Euro NCAP Truck Safe ratings ➤ How to Prepare your vehicles for upcoming Advanced Driver Distraction Warning (ADDW) requirements in 2026 ➤ Tackle the challenges of aligning your manufacturing processes with the latest GSR standards Listen to learn more on ensuring your vehicles not only comply with but excel under these new regulations. Links of interest:  [Watch] See the webinar discussion: Navigating GSR and Euro NCAP: What Vehicle Manufacturers Should Know - https://www.smarteye.se/webinars/what-manufacturers-should-know-about-gsr-and-euro-ncap/  [Read] 5 Key Updates to Expect from Euro NCAP’s 2026 Protocol: https://www.smarteye.se/blog/5-key-updates-to-expect-from-euro-ncaps-2026-protocol/ [Download] How Euro NCAP will make DMS the New Safety Standard: https://www.smarteye.se/e-books/how-euro-ncap-will-make-dms-the-new-safety-standard/
Internet and technology 1 year
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30:10

Announcing Affectiva Calibration-Free Eye Tracking: A Deep Dive into AI & Human Behavior

Today’s episode features Matt Strafuss, Director of Product and Customer Solutions at Affectiva (now a Smart Eye company). Matt has been with Affectiva for almost 10 years in various roles. Affectiva, pioneer of Emotion AI, was acquired by Smart Eye in 2021 and has since continued its strong brand presence in the media analytics space. With a degree in Physics and Computer Science, Matt has worked on everything from software development, project management, customer success, and everything in between.  His deep expertise in the space made him a natural candidate to interview about the new Affectiva calibration-free eye tracking feature, which represents a culmination of the Smart Eye eye tracking tech and Affectiva Emotion AI just announced last week. Matt talked about the development of this feature, how its differentiated from other eye tracking and attention measurement solutions on the market, some high-level mechanics on how it works and where we may be going with it in the future. Listen in to learn more.  Links of Interest:  [Read] Press Release - Affectiva's Breakthrough Calibration-Free Eye Tracking Feature Offers a Revolution in Attention Research: https://www.businesswire.com/news/home/20240905623376/en/Affectivas-Breakthrough-Calibration-Free-Eye-Tracking-Feature-Offers-a-Revolution-in-Attention-Research  [News] Affectiva Announces New Emotion AI Attention Metric with Smart Eye’s Sophisticated Eye Tracking Technology: https://www.affectiva.com/news-item/affectiva-announces-new-emotion-ai-attention-metric-with-smart-eyes-sophisticated-eye-tracking-technology/
Internet and technology 1 year
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32:22

Unlocking Ad Success: The Role of Emotion AI in Creative Campaigns

Today’s episode features Lynn Deason, Head of Creative Excellence at Kantar. Kantar is the world’s leading data, insights and consulting company. They understand more about how people think, feel, shop, share, vote and view than anyone else. Combining their expertise in human understanding with advanced technologies, Kantar’s 30,000 people help the world’s leading organizations succeed and grow. Lynn is a trusted advisor to the most senior levels in major client organisations who is passionate about brands, brand communications and brand experience. A recognised high achiever with proven impact to clients as individuals, their brands and their organisations overall, Lynn provides a very informed perspective as a result of wide experience internationally and across sectors. Lynn talked about the secrets behind creating impactful and memorable ad campaigns. We also explored the creative strategies behind brand McDonald's and Cadbury campaigns, the role of Emotion AI technology in advertising, and the future trends shaping the industry. Listen to learn more.  Links of interest:  [Watch] Attention Beyond Views for Creative Effectiveness: https://go.affectiva.com/attention-beyond-views-for-creative-effectiveness-webinar [Listen] Secrets of Ad Creative Effectiveness: Insights from Kantar’s 2024 Awards: https://www.smarteye.se/podcasts/secrets-of-ad-creative-effectiveness-insights-from-kantars-2024-awards/ [Learn] Emotion AI for ad testing: https://www.affectiva.com/product/ad-testing/ [Watch] Ad: Cadbury Secret Santa Postal Service
Internet and technology 1 year
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27:30

Driving Innovation: The Future of Interior Sensing and Driver Monitoring

Today’s episode features Detlef Wilke, Vice President of Innovation & Strategic Partnerships at Smart Eye. With a degree in electrical engineering, Detlef has over 25 years of experience within the automotive industry with deep technical expertise in  Driver Monitoring and Interior Sensing systems. I invited him to talk today about the evolution and impact of driver monitoring and interior sensing technologies in the automotive industry, highlighting their role in enhancing vehicle safety and user experience. Let’s listen in to learn more. Links of interest: [Download] How Euro NCAP will make DMS the New Safety Standard: https://www.smarteye.se/e-books/how-euro-ncap-will-make-dms-the-new-safety-standard/ [Listen] Deep Dive into Smart Eye Interior Sensing and Driver Monitoring Systems: https://www.smarteye.se/podcasts/deep-dive-into-smart-eye-interior-sensing-and-driver-monitoring-systems/ [Read] Smart Eye Solutions for Driver Monitoring: https://www.smarteye.se/solutions/automotive/driver-monitoring-system/ [Learn] Smart Eye Interior Sensing Systems: https://www.smarteye.se/solutions/automotive/interior-sensing/
Internet and technology 1 year
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31:10

Secrets of Ad Creative Effectiveness: Insights from Kantar’s 2024 Awards

Today’s episode features Vera Sidlova, Global Brand Manager, Creative at Kantar. Kantar is the world’s leading data, insights and consulting company. They understand more about how people think, feel, shop, share, vote and view than anyone else. Combining their expertise in human understanding with advanced technologies, Kantar’s 30,000 people help the world’s leading organizations succeed and grow. Vera has been focused on creative effectiveness research and helps manage Kantar’s creative solutions portfolio. Vera and I talked about the recent Kantar Creative Effectiveness Awards, including winning ad examples in each category, themes and trends seen this year - as well as some advice advertisers can follow moving forward from facial coding AI. Let’s listen to learn more. Links of interest: - [Learn More] Kantar's 2024 Creative Effectiveness Awards: https://www.kantar.com/campaigns/creative-effective - [Read] Download the Booklet, Kantar Revealed: the most create and effective ads from 2023: https://www.kantar.com/campaigns/creative-effective/download-the-booklet - [eBook] Generative AI meets Emotion AI: AI Disruption in Advertising - https://go.affectiva.com/generative-ai-meets-emotion-ai-ebook - [Watch] the On-Demand webinar, Kantar Creative Effectiveness Awards 2024:  Creative consumer connections:  https://event.on24.com/eventRegistration/EventLobbyServlet?target=reg20.jsp&eventid=4534231&sessionid=1&key=1C1F17B0B947D969EF76413B6251C110&groupId=5348734&sourcepage=register
Internet and technology 1 year
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23:22

Next-Level Success with Smart Eye's Expert Eye Tracking Support

While our eye tracking systems are comprehensive and cutting-edge, setting them up and working with them doesn’t have to be daunting. At Smart Eye, we understand that success lies not only in the sophistication of our technology but also in the support and guidance we provide to our customers. Whether you’re a seasoned professional or just beginning to explore the world of eye tracking, rest assured that you’ll be well-supported every step of the way. In today's episode, our customer support team will talk you through how we make your journey with Smart Eye both seamless and successful. Listen to learn more.  Links of interest: [Watch] The full webinar recording here, "Congrats on Your New Eye Tracking System! Now What?" https://www.smarteye.se/webinars/congrats-on-your-new-eye-tracking-system-now-what-maximizing-success-with-smart-eye-solutions/  [Read] Unlocking the Power of Smart Support: Navigating the Complex World of Eye Tracking with Smart Eye Pro - https://www.smarteye.se/blog/unlocking-the-power-of-smart-support-navigating-the-complex-world-of-eye-tracking-with-smart-eye-pro/
Internet and technology 1 year
0
0
5
56:56

The Future of Advertising: Generative AI meets Emotion AI

Generative AI has changed the world of advertising. Large Language Models create draft copy instantly. Image generators produce visuals in minutes. Text-to-video tools will make creative development even more streamlined. But what about the risks from all this AI-led efficiency? Can Generative AI really design compelling ads? Emotional engagement is critical for advertising success. Will the rush to automate the creative process strip advertising of its emotional power? Today, we are featuring our own Sasha Mukhanova, Account and Business Development Director at Affectiva. With 15 years experience in advertising effectiveness research, Sasha is an advertising nerd and neuroscience enthusiast. Her mission is to humanize technology with ad testing AI. She is joined by Graham Page, Affectiva’s Global Managing Director of Media Analytics for a moderated discussion with Mike Stevens, the Founder of Insight Platforms.  This episode shares how Emotion AI can work with Generative AI to ensure that ads drive long-term brand equity, audience engagement and even virality. Listen in to learn more.  Links of interest:  [eBook] Generative AI meets Emotion AI: AI Disruption in Advertising: https://go.affectiva.com/generative-ai-meets-emotion-ai-ebook  [Watch] Original webinar presentation with Insight Platforms: The Future of Advertising: Generative AI meets Emotion AI: https://go.affectiva.com/the-future-of-advertising-generative-ai-meets-emotion-ai-webinar  [Read] Blog on Generative AI & Emotion AI: https://blog.affectiva.com/generative-ai-meets-emotion-ai
Internet and technology 1 year
0
0
7
43:58

Synthetic Anchors and Human Emotions: Navigating the Landscape of AI News Presenters

Today, we are joined by a guest whose journey traverses the dynamic realms of traditional media and cutting-edge Emotion AI technology. Dr. Leon Hawthorne is not only a former news anchor for CNN International and CNBC Europe but also a Founder CEO of two satellite television channels. His extensive experience in the media landscape has been complemented by his entrepreneurial spirit, leading him to explore the forefront of Artificial Intelligence in digital communication. Dr. Hawthorne recently earned his Ph.D. in 2024, delving into the captivating world of Generative AI and its impact on our digital lives. Long before the current surge in AI adoption, Leon embarked on a research project titled 'Talking Heads.' This initiative aimed to evaluate the integration of AI-generated virtual humans as on-screen news presenters, a concept that has gained unprecedented relevance in today's rapidly evolving technological landscape. His findings, which we will be exploring in detail, shed light on audience perceptions, preferences, and the challenges that arise when blending human authenticity with the prowess of Generative AI. Let’s listen in to learn more. Links of interest:  [Listen] Leon's prior episode appearance on Emotion AI in journalism: https://podcasts.apple.com/us/podcast/emotion-ai-in-journalism-trust-me-im-human-virtually/id1458361251?i=1000558032877 [Read] Dr. Hawthorne's PhD Thesis, Talking Heads: The use of virtual human presenters for the delivery of news content: https://openaccess.city.ac.uk/id/eprint/32443/  [Download] eBook: Generative AI meets Emotion AI: AI Disruption in Advertising [Learn More] About Affectiva Emotion AI: https://go.affectiva.com/affdex-for-market-research
Internet and technology 1 year
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0
7
31:00

Driving Innovation: Exploring Smart Eye's Role in Automotive Technology and Interior Sensing

Today we have a very special episode featuring Dr. Rana el Kaliouby, former Co-Founder and CEO of Affectiva, currently Deputy CEO of Smart Eye, having a discussion with Smart Eye CEO Martin Krantz.  In their conversation, Rana and Martin touch on the significance of recent design wins, the methodology behind estimating revenue and lifetime value, and the exciting potential of combining interior sensing with generative AI. Listen in to learn more. Links of interest: [Read] Press Release: Smart Eye Announces New Automotive Interior Sensing AI Design Win with European Premium Car Manufacturer [Watch] Watch full livestream video of this conversation [Read] Blog Article: Smart Eye Achieves Another Milestone with Interior Sensing Design Win [Download] eBook: Interior Sensing: The Next Frontier in Improving Road Safety and the Mobility Experience
Internet and technology 1 year
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18:12

Expanding Human Insights: Combining Eye Tracking with Biosensors to Assist University Research Labs

In today’s episode, we dive into the world of eye tracking technology and how it’s transforming the landscape of human factors research setups. We covered why eye tracking is more applicable than ever, hosting three expert speakers from the University of North Dakota. Furthermore, iMotions spoke on the multi-modal approach for enhanced insights. Listen in to learn more Links of interest:  [Watch] Expanding Human Insights: Combining Eye Tracking with Biosensors to Assist University Research Labs: https://smarteye.se/webinars/expanding-human-insights-combining-eye-tracking-with-biosensors-to-assist-university-research-labs/ [Read] UND puts Humvee through its paces, assisted by minivan mom: Me - https://blogs.und.edu/und-today/2023/10/und-puts-humvee-through-its-paces-assisted-by-minivan-mom-me/ [Read] Unleashing the Power of Smart Eye: Transforming Research Capabilities at UND / RIAS - https://smarteye.se/blog/unleashing-the-power-of-smart-eye-eye-tracking-transforms-research-capabilities-at-und-rias/
Internet and technology 1 year
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55:36

Tracking Tomorrow: Decoding Human Behavior with Eye Tracking in Mobility Research

In today's episode, we dive into a recent collaborative event Smart Eye attended at the University of North Dakota (or UND) and the Research Institute for Autonomous Systems (RIAS). With a comprehensive setup featuring multiple cameras, EEG data collection modules, and emotion sensing capabilities, the UND RIAS team is poised to unlock the true potential of eye tracking technology combined with other biosensors. Speaking with Smart Eye, UND Professor and project sponsor Philip Brandt and the students involved in this week-long tech event, we got a comprehensive look into their project, which includes equipping a HUMVEE with advanced Smart Eye Pro eye tracking systems and iMotions analysis software. This state-of-the-art arrangement provides a powerful platform for capturing and analyzing data related to driver and passenger behavior, setting the stage for groundbreaking research. Listen to learn more! Links of interest:  [Watch] Expanding Human Insights: Combining Eye Tracking with Biosensors to Assist University Research Labs - https://smarteye.se/webinars/expanding-human-insights-combining-eye-tracking-with-biosensors-to-assist-university-research-labs/ [Read] UND puts Humvee through its paces, assisted by minivan mom: Me - https://blogs.und.edu/und-today/2023/10/und-puts-humvee-through-its-paces-assisted-by-minivan-mom-me/ [Read] Unleashing the Power of Smart Eye: Transforming Research Capabilities at UND / RIAS - https://smarteye.se/blog/unleashing-the-power-of-smart-eye-eye-tracking-transforms-research-capabilities-at-und-rias/
Internet and technology 1 year
0
0
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32:13

Mastering Storytelling Through Entertainment Content Testing with Emotion AI

Marketers often talk about the art of storytelling, but how do they measure up to the experts in filmmaking? In a world where emotions drive engagement, Affectiva's Emotion AI database, with 80 thousand pieces of advertising and entertainment content, provides unique insights. This technology reads between the lines, decoding facial expressions to understand audience engagement and feelings in the moment of viewing. In a recent webinar hosted by Greenbook, Affectiva's Mitzi Lorentzen guided attendees through case studies and quantitative analyses, uncovering the role of emotions in driving key outcomes such as advertising sales and box office success. Mitzi dove into the comparison between advertising and entertainment in evoking viewer emotion and the consequences that follow. She also covered the art of getting emotion right – when to use positive versus negative emotions and how to tailor them to different genres or messages. Throughout the webinar event, she showcased practical applications beyond box office hits, illustrating how the tricks of narrative revealed by emotional AI can drive attention and engagement across various industries. Listen in to learn more. Links of interest:  [Watch] Emotion AI: How to Boost Business Outcomes with Narrative Insights: https://go.affectiva.com/emotion-ai-how-to-boost-business-outcomes-with-narrative-insights-webinar  [Read] Emotion AI and Facial Coding: The Power of Emotional Insights in Entertainment Content Testing: https://blog.affectiva.com/emotion-ai-and-facial-coding-the-power-of-emotional-insights-in-entertainment-content-testing  [Listen] Emotion AI Unveiled: Crafting Compelling Entertainment with MarketCast: https://smarteye.se/podcasts/emotion-ai-unveiled-crafting-compelling-entertainment-with-marketcast/  [Learn More] Affectiva Media Analytics for Entertainment Content Testing: https://www.affectiva.com/product/affectiva-media-analytics-for-entertainment-content-testing/ 
Internet and technology 1 year
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41:32

Revolutionizing Automotive Research: Exploring the Profound Power of Eye Tracking

Today’s episode features two Smart Eye team members, Mario and Aaron, discussing the transformative potential of Smart Eye’s eye tracking solutions in redefining the possibilities of automotive research in a recent live virtual event. Attendees discovered the essence of eye tracking, its profound relevance, and how it enables breakthroughs in road safety, human-machine interaction, and human factors research. Listen in to learn more.  Links of interest:  [Watch] Revolutionizing Automotive Research with Smart Eye Pro:  https://smarteye.se/webinars/revolutionizing-automotive-research-with-smart-eye-pro/ [Read] How Georgia Tech Sonification Lab is Using Eye Tracking to Understand Driver Behavior: https://smarteye.se/testimonials/how-georgia-tech-sonification-lab-is-using-smart-eye-research-grade-eye-tracking-to-understand-driver-gaze-and-behavior/ [Listen] VI-grade: How Vehicle Simulation Accelerates Product Development: https://smarteye.se/podcasts/vi-grade-how-vehicle-simulation-accelerates-product-development/ [Download] Fit to Drive? 5 Key Insights into the State of Intoxicated Driving Research: https://smarteye.se/e-books/insights-into-intoxicated-driving-research/
Internet and technology 1 year
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33:31

Craving Attention: How to Capture and Retain the Attention Your Ad Needs

Today we are going to dive into some of the latest advancements in visual attention measurement, and how it is revolutionizing ad creative effectiveness testing. We will also discuss creative development strategies, how to balance attention and brand goals, and briefly touch on integrating attention metrics into your existing measurement frameworks. Our expert speakers: Duncan Southgate, Senior Director, Global Creative - Insights Division at Kantar Graham Page, Global Managing Director of Media Analytics at Affectiva Smart Eye Links of interest:  [Watch] See the original livestream video here, with visuals: Craving Attention: How to Capture and Retain the Attention Your Ad Needs. https://www.linkedin.com/feed/update/urn:li:activity:7143336778693767168  [Sign Up] The joint Affectiva - Kantar webinar on February 28, Attention beyond views for creative effectiveness. Sign up here: https://event.on24.com/wcc/r/4486406/F7D84352F9B82123DF33B52E58D1A61B/5253078
Internet and technology 1 year
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23:34

Safeguarding the Fleet: Navigating Driver Safety Challenges and Innovations

Today’s episode features Elsa Magner, Senior Project Manager at Smart Eye. Elsa has extensive expertise spanning various technical domains, including project management, quality assurance, and product development. With a mission to instill structure, purpose, and clear goals in her work, Elsa is a seasoned professional who thrives on delivering on expectations, collaborating with competent teams, and adapting swiftly to new challenges. As a vital part of Smart Eye's Applied AI Systems team, Elsa shared insights into her role enhancing road safety through driver monitoring systems. As an expert navigating legislative requirements, she discussed challenges and successes in implementing safety systems, emphasizing the role of data. Listen in to learn more. Links of interest: [Learn] Fleet Safety Technology:  https://smarteye.se/applied-ai-systems/ [Read] Driver Monitoring for Commercial Vehicles: https://smarteye.se/ais/ [Watch] How to Install Smart Eye AIS in 5 Minutes: https://www.youtube.com/watch?v=gLJp4g6-Dcg [Download] The Ultimate Guide to Driver Monitoring Systems in the Fleet Industry: https://smarteye.se/e-books/ultimate-guide-to-dms-for-fleets/
Internet and technology 1 year
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18:12

Transforming Mobility with Emotion AI in Automotive Innovation: Forvia's Vision

Today’s episode features Dr. Tara Akhavan, Global Innovation and Ecosystems Director at Forvia. Dr. Akhavan is an award-winning technology entrepreneur with over 15 years of experience in leadership and product strategy. She is the Founder, President & CEO of Faurecia, a groundbreaking company in the field of Perceptual Display/Image Processing for both consumer and automotive markets. Faurecia Irystec was acquired by Faurecia (Forvia) in 2020, where Tara now serves as the Global Innovation & Ecosystems Director, overseeing startups internally and externally, as well as leading the central Innovation team. She holds a Ph.D. in Image Processing and Computer Vision and actively contributes to industry committees such as CIE and SID.  In our conversation, Dr. Akhavan unveils the fascinating journey from her Vienna PhD to pioneering human-centric mobility, teasing exclusive details about Forvia's CES 2024 presence and sharing insights on the impactful intersection of Emotion AI and innovative automotive technologies.  Links of interest: [Watch] Tara’s TED Talk: Technology Followers or Leaders? | TEDxMontrealWomen -  https://www.youtube.com/watch?v=AFnNCuylXR4 [News] Consumer Electronics Show : 4 FORVIA technologies win CES 2024 innovation awards: https://www.forvia.com/newsroom/consumer-electronics-show-4-forvia-technologies-win-ces-2024-innovation-awards [News] Smart Eye Announces Innovative Emotion Generative AI Capability and Key Partnerships at CES 2024: https://www.businesswire.com/news/home/20240104295374/en/Smart-Eye-Announces-Innovative-Emotion-Generative-AI-Capability-and-Key-Partnerships-at-CES-2024  [More News] FORVIA and Smart Eye join forces on groundbreaking emotion AI demo at CES 2024: https://www.faurecia.com/en/newsroom/forvia-and-smart-eye-join-forces-groundbreaking-emotion-ai-demo-ces-2024  [Learn More] About Forvia: https://www.forvia.com/ [About] Facial Expression Analysis Emotion AI: https://smarteye.se/technology/emotion-ai-facial-expression-analysis/ 
Internet and technology 1 year
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24:05
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TISKRA Podcast sobre tecnología de consumo y software. Análisis estratégico del mundo Apple, Google, Microsoft, Tesla y Amazon así como de todos aquellos productos de entretenimiento y su posible impacto económico y social. Conducido por @JordiLlatzer Updated
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