AI is making us rethink video content, but not how you might think.
Over the past few months, we’ve seen Chat GPT take the world by storm. We’ve seen tools like Descript get better and better. We’ve seen the entire marketing industry get shaken up.
But that's why we should be evolving and embracing the AI that helps us do our jobs better and more efficiently, while still making sure that we stay true to the HUMAN element and connection of our content.
And that's the key right, you want to use AI, but not sound like a robot or lose the human touch.
Which is why I’m going to break down the 3 key areas you, the human,, should be using AI in your video content process TODAY.
1.) CONTENT
IDEATION
✅ Coming up with a 30-day content calendar
based on 3-5 core subjects/content pillars and some context
✅ Asking AI to give you content ideas
based around the top 5 pain points you see from your customers
2.) CONTENT
CREATION
✅ Turning video transcriptions into well
written newsletters, blog posts, or LinkedIn posts
✅ Creating video scripts/outlines based
on some key ideas, frameworks, and prompts
✅ Generating subject lines for emails,
YouTube videos, podcasts, etc.
3.) POSTPRODUCTION/VIDEO
EDITING
✅ Silence detection, removing filler
words, and transcribing
✅ Auto captions, titles, and other basic
video editing functions
✅ Sound correction and audio quality
studio effects
(Descript, again, being a great tool for this!)
But you still need a human to curate, create, manage, use the tools, and ensure everything comes
together how it should!
Interested in all of this? Then, duh! You gotta check out today’s episode of our “Humans and AI”
podcast where we brought on an AI expert and entrepreneur (Jose Puga) to talk
to us about how AI is disrupting the video content world and why it matters so
much!
Get connected with Jose Puga now! https://www.linkedin.com/in/jose-m-puga-a397922b/
Check it out below!
Make sure you subscribe/follow because next week we’ll have a Berkley professional and AI
wizard talk to us about how AI is impacting education, entrepreneurship, and
more! She might have been one of our best guests so far! I ask the
one question that’s on all of our minds: How do we handle students using
Chat GPT to write papers for them? Her answer was so good!
Don’t forget to follow us here too!
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