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Podcast
Intead Podcast
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Learn from industry professionals in international higher education, international enrollment marketing, recruitment and current trends in international education. Intead?s commute length podcasts give you the opportunity to hear a conversation with leading professionals who will enlighten, encourage and inspire your work. International Education Advantage, Intead, specializes in comprehensive digital media services for universities, colleges, boarding and language schools to improve the effectiveness of international student recruitment. Intead works with clients to develop a defined brand recognition in international markets and to improve the effectiveness and the return on investment of international enrollment marketing.
Learn from industry professionals in international higher education, international enrollment marketing, recruitment and current trends in international education. Intead?s commute length podcasts give you the opportunity to hear a conversation with leading professionals who will enlighten, encourage and inspire your work. International Education Advantage, Intead, specializes in comprehensive digital media services for universities, colleges, boarding and language schools to improve the effectiveness of international student recruitment. Intead works with clients to develop a defined brand recognition in international markets and to improve the effectiveness and the return on investment of international enrollment marketing.
Bloomberg Aptitude Test for Finance
Episode in
Intead Podcast
The Bloomberg Aptitude Test (BAT) is becoming an interesting credential for young professionals interested in entering finance. BAT combines a standardized test with the integration of a job market place directly on the Bloomberg terminal, which is sitting on desk of hiring managers in the financial companies around the world. Very few university career centers can provide that time of access and visibility for their students. Michael Waxman-Lenz, CEO of Intead is talking with the CEO of the Bloomberg Institute Rob Langrick.
15:52
The Future of Higher Education in the U.S.
Episode in
Intead Podcast
Ryan Craig, Managing Director of University Ventures, joins Michael Waxman-Lenz, CEO and co-founder of Intead, in a discussion about the key insights of his forthcoming book College Disrupted: The Great Unbundling of Higher Education. Listeners will enjoy his perspective on the future of higher education in America.
33:32
Bem-vindos! International Student Recruitment in Brazil
Episode in
Intead Podcast
Vicki Seefeldt West, Senior Assistant Director of Undergraduate Admissions and International Student Recruitment at Ohio University, joins Lisa Cynamon Mayers, Intead’s Academic Advisor, in an exciting discussion about entering and building a higher education presence in Brazil. All discussions of emerging markets for international student recruitment include discussion of Brazil. Ms. West’s experience recruiting in Brazil will be useful for any higher education professionals contemplating the Brazilian market.
21:54
Innovation in Education: Conversing with Codecademy
Episode in
Intead Podcast
Nikhil Abraham, head of business development and growth at Codecademy, joins Michael Waxman-Lenz, CEO and co-founder of Intead, in an exciting discussion about how Codecademy is “…rethinking education from the bottom up. [Codecademy is] building the education the world needs - the first truly net native education.” Digital technology and education accessibility are exemplified through the work of Codecademy. What does this mean for traditional modes of [higher] education? How does Codecademy exist within the dominant educational model?
33:53
Marketing Segmentation for Higher Education
Episode in
Intead Podcast
Haven Ladd, partner with the Parthenon Group, explains the impressive research and insights generated from years of providing strategic advisory services for higher education institutions. Parthenon’s market segmentation research is a valuable tool for higher education professionals.
33:52
Scale, Democratization, and Online Education
Episode in
Intead Podcast
Lisa Barrett, the Director of Global Partnership Strategy at Coursera, shares the essentials of understanding online education. With Coursera reaching 10 million+ learners, Ms. Barrett expertly discusses scale, reach, the democratization of education, and the future of online education.
31:11
Olympic Level Marketing for Higher Education
Episode in
Intead Podcast
Graeme Menzies, Director of Marketing Communications and Social Media at The University of British Columbia shares his vast knowledge of marketing and social media in the higher education realm. Higher education professionals seeking to improve their marketing, communications and social media strategies will gain a great deal of insight through Mr. Menzies discussion.
24:43
Creating the Mobile First Experience
Episode in
Intead Podcast
Matt Collins, Global Director of Applications and Partner Marketing at Microsoft, discusses the importance of creating a mobile first experience. Given the influence and prevalence of mobile channels for internet usage, marketers need to pay careful attention to crafting a mobile first approach.
28:14
Global Branding for Higher Education
Episode in
Intead Podcast
Professor Barbara Kahn, the Patty and Jay H. Baker Professor of Marketing and Director of the Jay H. Baker Retailing Center at The Wharton School, discusses brand management and brand positioning in higher education. Prof. Kahn’s extensive experience in marketing, advertising, consumer decision making and branding provides listeners with an expert’s perspective on how these fields relate to higher education.
31:01
Inventing the Future with FPP EDUMedia
Episode in
Intead Podcast
Julio Ronchetti, President of FPP EDUMedia explains the evolution of his company from the early days of the Internet boom to becoming one of the key players in international student recruitment. While on the surface (international) student recruitment seems relatively similar to years past, the ability for institutions to connect with students through technology has never been better than it is today.
36:57
Embarking on an International Admissions Career
Episode in
Intead Podcast
Shelley Hillberry, Assistant Director of Admissions at The University of Mary Washington in Fredericksburg, VA speaks candidly about being new to the field of international admissions, the gratification of the profession and the skills that enable novice admission counselors to find success. Ms. Hillberry is as engaging as she is insightful in this podcast that will appeal to those considering the field or those who have recently entered into it.
30:10
Fraud Detection in International Education
Episode in
Intead Podcast
Majka Drewitz, Senior Evaluator at Educational Credential Evaluators, Inc. (ECE) covers the top ten most important points to understand about fraud in international higher education. Think of this as CSI.edu.
32:10
Cultivating International Student Recruitment Success
Episode in
Intead Podcast
Dr. Philomena Mantella, Senior Vice President of Enrollment Management and Student Life at Northeastern University explains the remarkable success of international student recruitment at Northeastern. Increasing their international student population from 3000 to 7000 students in four years, Northeastern is an enviable position. Dr. Mantella helps listeners to understand the building blocks of Northeastern’s prosperity.
28:50
What In the World is CRM for International Education Professionals?
Episode in
Intead Podcast
Sidney Lejfer, co-founder and president of Harvest Solutions, explains the basics of CRM systems, why they are important for the international education sector and how they can best be implemented.
23:34
Listen First: Digital Marketing Know-How for Today
Episode in
Intead Podcast
Kurt Holstein, retired cofounder of Rosetta Marketing and current founder of Azoic Ventures shares his deep expertise of digital marketing, noting the development of the field, the current state of affairs and projections on digital marketing trends of the future.
30:57
Making Cents of International Student Financing
Episode in
Intead Podcast
Jennifer Frankel, Director of Financial Services for Envisage International, shares the ways in which her company is helping to connect international students with financing options. Now more than ever international students seek tools to finance their study abroad.
21:45
Sophisticated Strategy: The College Board and International Student Recruitment
Episode in
Intead Podcast
Clay Hensley, Director of International Strategy and Relationships at the College Board shares the expansion of services provided by the College Board for international students and institutions seeking to recruit them. The sophisticated data collection and analytics used by the College Board show the powerful affect of technology on higher education.
28:53
How Credential Evaluators Can Ease International Student Recruitment
Episode in
Intead Podcast
Laura Sippel, Associate Director of Marketing for ECE-- Educational Credential Evaluators, Inc. shares her experience working for a credential evaluation company. With the increase in applications from international students at the undergraduate and graduate levels, admission officers need a reliable means of deciphering transcripts and other credentials from students around the world. Ms. Sippel shares with our listeners the considerations an institution should take in determining how to evaluate credentials-- in-house or with an outsourced provider.
29:22
A Former Foreign Service Officer Explains The Visa Interview Process
Episode in
Intead Podcast
Tony Edson, former Foreign Service Officer with the Department of State shares insights gained from his 28 years of expertise as a foreign service officer to help international student recruiters, agents and admission officers better understand the visa process. Those who work with international students to encourage study in the US will be better equipped to answer student questions and concerns after listening to this podcast.
29:52
Finding Success in Vietnamese Student Recruitment
Episode in
Intead Podcast
Drew Taylor, Director of Client Relations for ELS AEC Vietnam discusses paths to success in Vietnamese student recruitment. In order to be successful in Vietnam there is a unique set of understanding that must accompany a Vietnamese recruiting strategy. Mr. Taylor’s vast experience in Vietnam provides listeners with an insightful perspective on finding success.
31:17
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