
Podcast
Is This Thing On? The GALE Podcast
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"Is This Thing On?" is a podcast from GALE, exploring marketing, life, and random thoughts with business and creative leaders from around the globe.
"Is This Thing On?" is a podcast from GALE, exploring marketing, life, and random thoughts with business and creative leaders from around the globe.
Chili's Chief Marketing Officer, George Felix – Redefining a Heritage Brand
Episode in
Is This Thing On? The GALE Podcast
In this episode, GALE Managing Director Andrew Noel speaks with Chili’s CMO George Felix about redefining an iconic brand, prioritizing loyalty, and insights from his experience at Old Spice, Tinder, and more.
29:38
Managing Director of Forbes CMO Network, Seth Matlins – Marketing Needs Better Marketing
Episode in
Is This Thing On? The GALE Podcast
In this episode, GALE CEO Brad Simms and Forbes CMO Network Managing Director Seth Matlins discuss the challenges CMOs face as they head into 2024, the critical importance of realigning marketing objectives with business goals, and how to avoid every marketer’s greatest competitive threat: irrelevance.
28:30
Chairman & CEO of Farmer & Company, Michael Farmer – Agencies: The Good, The Bad, The Evolving
Episode in
Is This Thing On? The GALE Podcast
In this episode, GALE CEO Brad Simms and author of “Madison Avenue Makeover”, Michael Farmer, discuss the flailing agency business model, the challenges and opportunities agency leaders are facing today, and the keys for developing successful relationships with clients in an evolving market.
31:55
American Eagle Chief Marketing Officer Craig Brommers – Moving at the speed of Gen Z
Episode in
Is This Thing On? The GALE Podcast
In this episode, GALE Chief Brand and Experience Officer Winston Binch and American Eagle Outfitters CMO Craig Brommers discuss how the retail juggernaut has embraced a fluid brand strategy to move at the speed of Gen Z, what it means to be a data-inspired company and driving record-breaking loyalty through its rewards program.
33:46
YETI Chief Marketing Officer Paulie Dery – Building a Brand that Lasts a Lifetime
Episode in
Is This Thing On? The GALE Podcast
In this episode, GALE Chief Brand and Experience Officer, Winston Binch, sits down with YETI Chief Marketing Officer, Paulie Dery, to talk about YETI’s origin story, building a brand for the long-term, investing in customers and communities, and much more.
31:46
Reddit Global Brand Ambassador Will Cady – What Community Teaches Us About Culture
Episode in
Is This Thing On? The GALE Podcast
In this episode, GALE Chief Innovation Officer, Ben James, sits down with Reddit Global Brand Ambassador, Will Cady, to talk about the brand’s history, the platform’s influential communities, and how marketers are engaging these communities to understand how culture is evolving.
29:54
Sprinkles Cupcakes Chief Marketing Officer Michelle Wong – Building a Connected Cupcake Customer Journey
Episode in
Is This Thing On? The GALE Podcast
In this episode, GALE Chief Innovation Officer, Ben James, and Sprinkles Cupcakes Chief Marketing Officer, Michelle Wong, sit down to discuss inspiring repeat customers, maintaining a connected customer journey, building a global brand and a whole lot more.
27:37
DoorDash Chief Marketing Officer Kofi Amoo-Gottfried — Taking a Stance When It Matters
Episode in
Is This Thing On? The GALE Podcast
In this episode, GALE Executive Creative Director, Geoff Edwards, and DoorDash Chief Marketing Officer, Kofi Amoo-Gottfried, sit down for a conversation on DoorDash’s remarkable growth, taking a purposeful stance on societal issues, achieving a successful work-life balance, and much more.
39:21
DoorDash Chief Marketing Officer Kofi Amoo-Gottfried — Taking a Stance When It Matters
Episode in
Is This Thing On? The GALE Podcast
In this episode, GALE Executive Creative Director, Geoff Edwards, and DoorDash Chief Marketing Officer, Kofi Amoo-Gottfried, sit down for a conversation on DoorDash’s remarkable growth, taking a purposeful stance on societal issues, achieving a successful work-life balance, and much more.
39:21
Billie Co-Founder Georgina Gooley – Uniting Brand and Performance
Episode in
Is This Thing On? The GALE Podcast
In this episode, GALE Chief Innovation Officer, Ben James, and Billie Co-Founder, Georgina Gooley, sit down for a deep-dive into the Billie origin story and how it evolved into the rapidly growing, omnichannel brand it is today.
34:47
Billie Co-Founder Georgina Gooley – Uniting Brand and Performance
Episode in
Is This Thing On? The GALE Podcast
In this episode, GALE Chief Innovation Officer, Ben James, and Billie Co-Founder, Georgina Gooley, sit down for a deep-dive into the Billie origin story and how it evolved into the rapidly growing, omnichannel brand it is today.
34:47
Liquid Death Mountain Water VP of Creative Andy Pearson – Building a Character Instead of a Brand
Episode in
Is This Thing On? The GALE Podcast
In this episode, GALE Chief Brand and Experience Officer, Winston Binch, and Liquid Death Mountain Water VP of Creative, Andy Pearson, sit down for a behind-the-scenes look at Liquid Death's unconventional, entertainment-centric approach to marketing that is fueling record business growth and simultaneously tackling one of the most pressing sustainability issues: plastic waste.
33:58
Liquid Death Mountain Water VP of Creative Andy Pearson – Building a Character Instead of a Brand
Episode in
Is This Thing On? The GALE Podcast
In this episode, GALE Chief Brand and Experience Officer, Winston Binch, and Liquid Death Mountain Water VP of Creative, Andy Pearson, sit down for a behind-the-scenes look at Liquid Death's unconventional, entertainment-centric approach to marketing that is fueling record business growth and simultaneously tackling one of the most pressing sustainability issues: plastic waste.
33:58
Northwell Health Chief Marketing and Communications Officer Ramon Soto — Humanizing Healthcare Marketing
Episode in
Is This Thing On? The GALE Podcast
In this episode, GALE Chief Innovation Officer, Ben James, and Northwell Health Chief Marketing and Communications Officer, Ramon Soto, discuss the journey in establishing the Northwell brand as a people-first and purpose-driven brand.
34:32
Northwell Health Chief Marketing and Communications Officer Ramon Soto — Humanizing Healthcare Marketing
Episode in
Is This Thing On? The GALE Podcast
In this episode, GALE Chief Innovation Officer, Ben James, and Northwell Health Chief Marketing and Communications Officer, Ramon Soto, discuss the journey in establishing the Northwell brand as a people-first and purpose-driven brand.
34:32
24 Seven EVP & Marketers That Matter GM Nadine Dietz – Leadership and Success in the Modern Era of Marketing
Episode in
Is This Thing On? The GALE Podcast
In this episode, GALE Chief Brand Officer, Winston Binch, and 24 Seven & Marketers That Matters, Nadine Dietz, talk about leadership and how to be successful in the modern era of marketing.
34:33
24 Seven EVP & Marketers That Matter GM Nadine Dietz – Leadership and Success in the Modern Era of Marketing
Episode in
Is This Thing On? The GALE Podcast
In this episode, GALE Chief Brand Officer, Winston Binch, and 24 Seven & Marketers That Matters, Nadine Dietz, talk about leadership and how to be successful in the modern era of marketing.
34:33
Hot Takes ‒ Why Influencers Matter
Episode in
Is This Thing On? The GALE Podcast
In this episode, GALE Director of Influencer Marketing and Content Partnerships, Max Bass, and GALE Creative Director, Lindsey Brand, discuss creators vs. influencers, best practices for working with influencers, and why influencers should be a part of your media mix.
18:39
Hot Takes ‒ Why Influencers Matter
Episode in
Is This Thing On? The GALE Podcast
In this episode, GALE Director of Influencer Marketing and Content Partnerships, Max Bass, and GALE Creative Director, Lindsey Brand, discuss creators vs. influencers, best practices for working with influencers, and why influencers should be a part of your media mix.
18:39
Seminole Hard Rock CMO Jeff Hook - Maintaining a Consistent Global Brand Story
Episode in
Is This Thing On? The GALE Podcast
In this episode, GALE Managing Director, Andrew Noel and Seminole Hard Rock EVP & CMO, Jeff Hook, discuss the iconic brand’s growth, challenges, and maintaining a consistent global brand story.
34:21
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