Just 3 Clicks

Your landing page is spot-on, but the leads and sales aren't coming in, right? In the latest episode of our marketing podcast, we explore a common business mistake: targeting the wrong customer.  It’s easily done – we’ve been there, done that, not sold the t-shirt. But the good news is that it’s easy to fix. Listen now to find out more, from the importance of creating avatars to how to create messaging that targets them. Did you enjoy this episode? Like and subscribe! Talking Points Welcome to the video (00:00) Get the messaging right (01:38) Focus on the who (03:28) Quotes “We're trying to discern or get the difference between who our customer currently is and who the ideal person is that we're actually looking to sell our service to” - Joey “If you're trying to speak to loads of different people, then essentially you're going to be doing yourself a disservice and also doing the people a disservice because you're not giving them exactly what they're looking for.” - Joey “Conversion rates, average order value, lifetime value, churn rates, all these things can be a factor of your product or it could be down to the type of customer that you're acquiring.” - David Useful Links Main Platforms Viddyoze Website Viddyoze App Films By Viddyoze The Viddyoze Story | How We Built An 8-Figure Bootstrapped Software Enterprise Viddyoze Presents 'Fade To Black' | From Broke To $30 Million | Joey's Story Social Media Viddyoze Facebook Viddyoze Instagram Joey Xoto Instagram Viddyoze LinkedIn Joey Xoto LinkedIn Jamie Garside LinkedIn David Chamberlain LinkedIn

Turning your product into an offer can make a huge difference to your sales revenue. We know because we’ve done it. In this episode, we’re going to explain how you can do the same. Plus, the theory behind creating an irresistible offer, and why it works on consumers. If you liked this episode, don’t forget to like and subscribe. Talking Points Introduction (00:00) The difference between a product and an offer (00:22) The reasoning behind offers (02:57) Conclusion (04:14) Quotes “If your product doesn’t get your customer from A to Z, what can you offer that gets them to that end result faster?” - David “Inherently what this is about is trying to understand what journey your customers going on. Where do they start? And where do they end up? - Joey “Products and services are logical, while an offer is more emotional - it plays to consumer psychology.” - David Useful Links Main Platforms Viddyoze Website Viddyoze App Films By Viddyoze The Viddyoze Story | How We Built An 8-Figure Bootstrapped Software Enterprise Viddyoze Presents 'Fade To Black' | From Broke To $30 Million | Joey's Story Social Media Viddyoze Facebook Viddyoze Instagram Joey Xoto Instagram Viddyoze LinkedIn Joey Xoto LinkedIn Jamie Garside LinkedIn David Chamberlain LinkedIn

People love free stuff. It’s just the way we’re wired. Done right, freebies can be a powerful marketing tool for digital businesses. In the latest episode of Just 3 Clicks, Joey Xoto explains how you can give things away and still make money. Did you enjoy this episode? Like and subscribe! Talking Points Introduction (00:00) Converting non-buyers (00:44) Examples of free value (01:37) Why give for free? (03:13) Conclusion (03:57) Quotes “Leverage these platforms [Facebook, Instagram, YouTube] to create qualified leads.” - Joey “You might be thinking “there’s nothing I can give away”, but there's always some kind of information element that you can provide that you can give away for free.​​” - Joey “We don't have to always charge people for stuff. If we can build an email list, we can then nurture that list, build an amazing level of rapport with those people, and then sell them a lot of stuff.” - Joey Useful Links Main Platforms Viddyoze Website Viddyoze App Films By Viddyoze The Viddyoze Story | How We Built An 8-Figure Bootstrapped Software Enterprise Viddyoze Presents 'Fade To Black' | From Broke To $30 Million | Joey's Story Social Media Viddyoze Facebook Viddyoze Instagram Joey Xoto Instagram Viddyoze LinkedIn Joey Xoto LinkedIn Jamie Garside LinkedIn David Chamberlain LinkedIn

Can’t figure out why your web sales are in the gutter? We can help you with that. In the latest episode of Just 3 Clicks, Joey Xoto delves into the world of web design and sales. Listen now and find out how you can turn your site into a conversion machine with one simple trick. Did you enjoy this episode? Like and subscribe!! Talking Points Introduction (00:00) Too many options (00:32) Create a bridge page (02:10) Conclusion (03:36) Quotes “The more options you give people on your website, the less things they are going to do.” - Joey “If you have just one thing on your website that you’re selling, you dramatically increase the amount of sales you get because your customers don't have any other options.” - Joey “The way you get people onto a platform or website is by using one offer. So take a look at your website. But also take a look at your marketing and see, do you have multiple things that are distracting a user from taking the action you really want him to take? Or do you just have one thing that you're selling.” - Joey Useful Links Main Platforms Viddyoze Website Viddyoze App Films By Viddyoze The Viddyoze Story | How We Built An 8-Figure Bootstrapped Software Enterprise Viddyoze Presents 'Fade To Black' | From Broke To $30 Million | Joey's Story Social Media Viddyoze Facebook Viddyoze Instagram Joey Xoto Instagram Viddyoze LinkedIn Joey Xoto LinkedIn Jamie Garside LinkedIn David Chamberlain LinkedIn

Funny videos are great, but if your content doesn’t drive action - what’s the point? In the latest episode of Just 3 Clicks, Joey Xoto explains how you can make engaging video content that actually works - and the two types of video you should be making. Like what you hear? Please share and review! Talking Points Introduction (00:00) Having a content strategy (00:17) Valuetainment videos (01:07) Promotional videos (02:42) Finding the perfect balance (03:06) Conclusion (03:37) Quotes “If your video isn't getting people to act or do something, if you’re not getting a direct response from it, you need to reassess the content you're creating and get people to take action.” - Joey “Always start with the end in mind: what do you want your customer to get out of that video? And then think about how can you make that piece of content engaging different or funny or humorous.” - Joey “You can't just always post value videos, because then you're giving everything away for free and you're not getting anything, but you can't just promote promotional video, because then you're just selling stuff all the time. You’ve got to mix it up.” - Joey Useful Links Main Platforms Viddyoze Website Viddyoze App Films By Viddyoze The Viddyoze Story | How We Built An 8-Figure Bootstrapped Software Enterprise Viddyoze Presents 'Fade To Black' | From Broke To $30 Million | Joey's Story Social Media Viddyoze Facebook Viddyoze Instagram Joey Xoto Instagram Viddyoze LinkedIn Joey Xoto LinkedIn Jamie Garside LinkedIn David Chamberlain LinkedIn

Trying to launch your first ever business? This is the podcast for you. In this bite-sized episode, Joey highlights the 3 most common mistakes you should avoid. Listen now and discover the importance of hiring the right people, understanding what you can do (and what you can’t), and really knowing who you’re selling to. Love the episode? Please share it on your socials and give us a review. Talking Points Introduction (00:00) Hiring (00:25) Firing (01:25) Knowing your customer (02:11) Conclusion (03:24) Quotes “It is really critical for you to understand your business enough to the point where you can hand it off to someone and feel that they can handle it for you.” - Joey “There’s an old saying that goes ‘hire slow and fire fast’. The principle is: get rid of people that aren't working as quick as you can.” - Joey “Who is the dream customer you want to serve? Could you answer that question? If you couldn't, it's okay, because you can still address this problem. But you need to figure out who that person is. Once you know the person that you're trying to speak to, you can start dialling in your video content in a way that becomes really relatable.” - Joey Useful Links The Lean Startup: How Constant Innovation Creates Creates Radically Successful Business Main Platforms Viddyoze Website Viddyoze App Films By Viddyoze The Viddyoze Story | How We Built An 8-Figure Bootstrapped Software Enterprise Viddyoze Presents 'Fade To Black' | From Broke To $30 Million | Joey's Story Social Media Viddyoze Facebook Viddyoze Instagram Joey Xoto Instagram Viddyoze LinkedIn Joey Xoto LinkedIn Jamie Garside LinkedIn David Chamberlain LinkedIn

Have you scoured the internet for tips on how to grow your business? Look no further. In this bitesize episode, Joey and David run through the top 3 books when it comes to improving you and your business. From the Law of Reciprocity to focusing on sales, these books focus on topics that will help new and veteran entrepreneurs alike. As ever, if you like the episode, please share and review. Talking Points Influence by Robert Cialdini (00:42) Ready Fire Aim (01:45) The 48 Laws Of Power (02:55) DotCom Secrets by Russell Brunson (03:45) Quotes “Even massive organizations, really big billion-dollar corporations will go out and still not actually focus on sales first.” – Joey “Right now, in our business, we all have to constantly remind ourselves that we want all these new things, the business growing, got to pull all the new processes into place, but the focus of our business is let’s go and get more customers into our products.” – Joey “The Law of Reciprocity is a big one, if you give someone something, they want to give something back. A very natural thing as an example is if anyone ever bought you a Christmas gift and you’ve not bought them one, how bad do you feel?” – David “When you read the book again, you find different ways to put it into your business and use it.” – David Useful Links Influence: The Psychology of Persuasion by Robert Cialdini Ready, Fire, Aim: Zero to $100 Million in No Time Flat by Michael Masterson The 48 Laws of Power by Robert Green DotCom Secrets: The Underground Playbook for Growing Your Company Online (1st Edition) by Russell Brunson Main Platforms Viddyoze Website Viddyoze App Films By Viddyoze The Viddyoze Story | How We Built An 8-Figure Bootstrapped Software Enterprise Viddyoze Presents ‘Fade To Black’ | From Broke To $30 Million | Joey’s Story Social Media Viddyoze Facebook Viddyoze Instagram Joey Xoto Instagram Viddyoze LinkedIn Joey Xoto LinkedIn Jamie Garside LinkedIn David Chamberlain LinkedIn

Upselling doesn’t have to be a dirty word. Done properly, it can bring in a bunch of new revenue and leave you with loyal, happy customers. Upselling is not only easier than selling to a new customer, but it can also help you grow your business faster. Joey and David discuss what you can do to increase revenue without investing too much time or energy on brand new initiatives in today's bite-sized guide. For the most part, we have fantastic opportunities right at our fingertips. We just need to see what’s right in front of our faces. As ever, if you like the episode, please share and review. Talking Points Introduction (00:29) Upselling (01:00) Customers in the buying mindset (02:01) Splitting what you offer into more than just one thing (02:40) Conclusion (04:52) Quotes “What I'm doing is I'm taking everything that I know—my concept, my service—and I'm splitting it up into smaller things. What you can think about is what do I offer and how can I then split that up into more than just one thing?” - Joey “The mad thing is when you go into Burger King or McDonald’s, you don't have to buy a meal. We've been conditioned to buy the upsell, right?” - Joey “Sit down with a pen and paper and write down a list of things that your customers buy or they could buy from you and then craft some offers around it.” - David “If you think about our product, we've got an animation tool with a set amount of templates. You can upgrade and get essentially a bunch more templates and upgrades all the time.” - David Useful Links Main Platforms Viddyoze Website Viddyoze App Films By Viddyoze The Viddyoze Story | How We Built An 8-Figure Bootstrapped Software Enterprise Viddyoze Presents 'Fade To Black' | From Broke To $30 Million | Joey's Story Social Media Viddyoze Facebook Viddyoze Instagram Joey Xoto Instagram Viddyoze LinkedIn Joey Xoto LinkedIn Jamie Garside LinkedIn David Chamberlain LinkedIn

Find out more on what you need to do to overcome fear, tune in to this short, sharp and actionable episode of Just 3 Clicks, with top tips and stories from Joey and David (including getting comfortable with being uncomfortable). As ever, if you like the episode, please share and review. Talking Points Introduction (00:32) Focusing on the wrong things (00:40) What you should focus on (02:35) Be comfortable being uncomfortable (04:09) Conclusion (04:24) Quotes “Never be afraid to also offer things for free just to build up that rapport. The main thing on this side of the fence is not focusing on things that don't matter.” - Joey “We do it even now in a more built-up business, we fear doing things, and we try to create reasons to not do it by basically distracting ourselves and doing things.” - Joey “I think the fear of failure is probably what stops people from doing it.” - David “If you got a physical product, then you can go to markets.” - David Useful Links Main Platforms Viddyoze Website Viddyoze App Films By Viddyoze The Viddyoze Story | How We Built An 8-Figure Bootstrapped Software Enterprise Viddyoze Presents 'Fade To Black' | From Broke To $30 Million | Joey's Story Social Media Viddyoze Facebook Viddyoze Instagram Joey Xoto Instagram Viddyoze LinkedIn Joey Xoto LinkedIn Jamie Garside LinkedIn David Chamberlain LinkedIn

With their successful background in business, Joey and David share stories about how they best utilized these tools and why they are so helpful for growth. As ever, if you like the episode, please share and review. Talking Points Introduction (00:32) Build a Web Presence (00:42) Autoresponder (02:09) Facebook page and an ad account (03:23) Conclusion (05:09) Quotes “When we talk about a convert, we mean when someone lands on your website, are they actually buying from you.” - Joey “A lot of people probably don't realize how powerful it is to actually collect your customer's email addresses.” - Joey “The first thing is going to be the ability to make your own web presence that you own.” - David “It's about building relationships. It's about informing your customers, educating them, and that's ultimately going to help your business bring forward.” - David Useful Links ClickFunnels Wix Main Platforms Viddyoze Website Viddyoze App Films By Viddyoze The Viddyoze Story | How We Built An 8-Figure Bootstrapped Software Enterprise Viddyoze Presents 'Fade To Black' | From Broke To $30 Million | Joey's Story Social Media Viddyoze Facebook Viddyoze Instagram Joey Xoto Instagram Viddyoze LinkedIn Joey Xoto LinkedIn Jamie Garside LinkedIn David Chamberlain LinkedIn

He joins Joey to discuss the company – which was recently acquired by Adobe – the platform – how it’s used, what it’s good for – and a little bit about how we’re planning on collaborating with one another. As ever, if you like the episode, please share and review. Talking Points Shawn’s story at Frame.io (01:35) How video is exploding as a medium (03:20) How Frame.io works (05:03) io current and future integrations (12:16) Typical Frame.io customers (15:19) io during the pandemic (16:14) How Camera-to-Cloud works (18:50) io and Viddyoze (23:56) Working remotely (28:41) Quotes “Just the number of problems we've managed to solve because of this tool is just phenomenal.” - Joey “We couldn't now work without something like Frame to help us with our process with the amount of content we create. I just got to say, amazing job really because it's just such a fantastic tool.” - Joey “I think that's where Frame flourished a little bit because everybody's working remotely, so they need tools like this to work together.” - Shawn “Essentially, Frame.io, in essence, is a review and collaboration tool.” - Shawn “With frame-accurate timestamps on Frame.io, it makes it a lot easier to collaborate.” - Shawn “It's a great collaborative tool. It kind of covers all those facets.” - Shawn “We try to build our product to be very user-friendly and make it accessible to everyone. Your application is incredibly easy to use as well. I think you guys have a really great tool.” - Shawn Useful Links Guest Links Frame.io Frame.io YouTube Main Platforms Viddyoze Website Viddyoze App Films By Viddyoze The Viddyoze Story | How We Built An 8-Figure Bootstrapped Software Enterprise Viddyoze Presents 'Fade To Black' | From Broke To $30 Million | Joey's Story Social Media Viddyoze Facebook Viddyoze Instagram Joey Xoto Instagram Viddyoze LinkedIn Joey Xoto LinkedIn Jamie Garside LinkedIn David Chamberlain LinkedIn

You need a chief of staff, someone who can come in and overhaul the way you work. Trust us, we speak from ‘experience’ – we’ve only recently hired one and in a short space of time, Ruth has been transformative. She joins Joey in this episode to talk about her position, why a chief of staff is so important, and her tips for other businesses looking to hire a chief of staff. As ever, if you like the episode, please share and review.   Talking Points Opening (01:00) Ruth’s background and journey (01:31) To improve communication and coordination (03:43) To streamline the founder/CEO workflow (11:23) To build trusting relationships within the team and with stakeholders (18:05) Ruth’s key takeaways as Chief of Staff (25:15) Last minute thoughts (28:25) Conclusion (29:58)   Quotes “One of the things that we found with the engagement survey was that communication was really important.” - Joey “I think it's important to just find a way to always bring yourself back to why I actually started this thing in the first place and why I want to work for myself in the first place.” - Joey “If they get certain sorts of information that they're not sure about, it might just send them into a spin. So it's making sure that you communicate effectively and clearly.” - Ruth “For definite long-term, it’s making sure that you guys have a strategy, making sure you go towards that strategy, having a business plan, some governance as well, and structured governance.” - Ruth   Useful Links Main Platforms Viddyoze Website Viddyoze App Films By Viddyoze The Viddyoze Story | How We Built An 8-Figure Bootstrapped Software Enterprise Viddyoze Presents 'Fade To Black' | From Broke To $30 Million | Joey's Story Social Media Viddyoze Facebook Viddyoze Instagram Joey Xoto Instagram Viddyoze LinkedIn Joey Xoto LinkedIn Jamie Garside LinkedIn David Chamberlain LinkedIn

There’s insights aplenty, fascinating tips on what not to do – hey, you learn from your mistakes – and key takeaways to help entrepreneurs like you make the best hires you can, whether you’re starting out or looking to scale. As ever, if you like the episode, please share and review.   Talking Points Introduction (00:50) The topic of the day: hiring the right people at the right stages (01:14) Hiring when you’re first starting a business (02:10) The second stage: water is proof of concept (11:29) Stage three: the enlightenment (17:29) Summary of the three stages (28:09) Last minute tips on communication (29:00) Conclusion (29:45)   Quotes “You don't have the luxury of hiring a social media person and an HR person. You've got to have one person that does everything.” - Joey “I think we're literally transitioning from stage two to stage three now.” - Joey “Good utility for me there. You need good people that have got good utility across multiple things.” - Jamie “Responsibility is a good thing. It's accountability for one area.” - Jamie   Useful Links Main Platforms Viddyoze Website Viddyoze App Films By Viddyoze The Viddyoze Story | How We Built An 8-Figure Bootstrapped Software Enterprise Viddyoze Presents 'Fade To Black' | From Broke To $30 Million | Joey's Story Social Media Viddyoze Facebook Viddyoze Instagram Joey Xoto Instagram Viddyoze LinkedIn Joey Xoto LinkedIn Jamie Garside LinkedIn David Chamberlain LinkedIn

Well, then this episode is for you. Using examples and stories from the early stages of Viddyoze, Joey and David offer up three hacks that you and your company can use to supercharge your startup. Check it out now. As ever, if you like the episode, please share and review.   Talking Points Introduction on the topic (00:56) Hack One: Leveraging the affiliate model (02:45) Hack Two: Paid advertising (11:00) Hack Three: Hiring and nurturing fresh new talent (19:41) Conclusion (31:18)   Quotes “Thinking about your funnel, your pricing model, is really important if you’re going to do [an affiliate model].” - Joey “In the space of 2015 to 2020, the term affiliate marketing increased by 200% in terms of search. And 60% is the percentage of online orders being generated by affiliate marketing alone.” - Joey “If you want to start scaling ridiculously, paid advertising is pretty much the way to go.” - Joey “There’s a lot of hidden skills in people. If you spend a little bit of time investigating and giving them opportunities, you’ll find it.” - Joey “You’ve got to build a bit of a war chest and then take a bit of a risk.” - David “[Paid advertising] is kind of like raising money. It’s pretty much exactly the same as raising it from an investor, but we raised it from our customer base. We raised it from people using the product.” - David   Useful Links Resources from this Episode: Episode 3: How To Leverage Affiliate Partners – The Right Way Viddyoze Blog Main Platforms Viddyoze Website Viddyoze App Films By Viddyoze The Viddyoze Story | How We Built An 8-Figure Bootstrapped Software Enterprise Viddyoze Presents 'Fade To Black' | From Broke To $30 Million | Joey's Story Social Media Viddyoze Facebook Viddyoze Instagram Joey Xoto Instagram Viddyoze LinkedIn Joey Xoto LinkedIn Jamie Garside LinkedIn David Chamberlain LinkedIn

In today’s episode, Joey and David discuss why it’s important for all businesses and organizations to get these down on paper (well, on your website), while offering tips on how to put them together. As ever, if you like the episode, please share and review.   Talking Points Initial thoughts on vision (01:00) Why have a vision? (03:00) Vision, mission, values (05:20) Creating a strong vision (11:31) How to create a mission statement (16:43) How do values fit it? (26:41) In summary (30:31) Last minute thoughts: Maybe you’re not ready if... (32:07)   Quotes “It’s okay if you don’t know [your vision] on day one.” - Joey “The best place to start … is with your vision.” - Joey “If you had a mission statement, vision statement, et cetera, everyone could read that as part of their onboarding.” - David “These are all good things to think, but there are things underneath that are the foundational elements of a business, which if they're not there, it may not impact you in the first year or two or three, but eventually you'll get to a stage where you think, we've got a pain and we can't just fix it.” - David   Useful Links Main Platforms Viddyoze Website Viddyoze App Viddyoze Blog Films By Viddyoze The Viddyoze Story | How We Built An 8-Figure Bootstrapped Software Enterprise Viddyoze Presents 'Fade To Black' | From Broke To $30 Million | Joey's Story Social Media Viddyoze Facebook Viddyoze Instagram Joey Xoto Instagram Viddyoze LinkedIn Joey Xoto LinkedIn Jamie Garside LinkedIn David Chamberlain LinkedIn

And there’s never been a better time for it. Side hustles have, in recent years, gone from being a below the radar hobby to a full-blown pursuit, with plenty of savvy, ambitious and entrepreneurial individuals the world over earning a nice chunk of extra wedge on the side. As ever, if you like the episode, please share and leave us a review on iTunes or Spotify.   Talking Points New season, new format (01:23) What is a side hustle? (02:00) Trading with passion investments in the 21st century (05:42) Selling your skills and knowledge (14:26) Setting up an online store or marketplace (21:34) Summary (28:18) Conclusion (29:24)   Quotes “Side hustles do generate quite a bit of cash if you put some time and energy into it.” - Joey “To put it into context, if you do this for the long term, some interesting numbers, 10,000% is by how much some first edition Pokémon cards have appreciated in value since they first emerged—10,000%. That's pretty interesting.” - Joey “If you go to Upwork, you've got more ability to sell yourself as an expert/consultant or strategist, whatever you want to call it.” - Joey “For something quick, I would go to Fiverr. If I'm hiring somebody, go to Upwork.” - David “It's pretty much using your skills and knowledge to make money on the side. It can be done in many different ways. It's not just selling it online.” - David “Something we're slow burning because it comes down to this is more of a business than a side hustle. She's done markets and spends weekends going into markets. Things like that can build up over time.” - David   Useful Links Main Platforms Viddyoze Website Viddyoze App Films By Viddyoze The Viddyoze Story | How We Built An 8-Figure Bootstrapped Software Enterprise Viddyoze Presents 'Fade To Black' | From Broke To $30 Million | Joey's Story Social Media Viddyoze Facebook Viddyoze Instagram Joey Xoto Instagram Viddyoze LinkedIn Joey Xoto LinkedIn Jamie Garside LinkedIn David Chamberlain LinkedIn

The chaps also go over some of their book recommendations, and chat about the importance of reading (and why It trumps wasting your time idly scrolling through social media). Check it and now. As ever, if you like the episode, please share and review.   Talking Points Learning new topics from books (02:00) Analyzing data to make more money (08:00) Trivia we should know (13:18) Where does your expertise lie? (15:50) Intelligence over time (22:00) Knowledge is elastic (25:50) Asking the right questions (33:40) Where you get your knowledge is important (37:00) Book recommendations (39:23) The power of books (48:26) Conclusion (49:51)   Quotes “You can never really stop learning. There’s always new stuff to learn from books.” - Joey “If you’re in business and you want to be successful in any degree, you’ve got to read.” - Joey “McDonalds basically pioneered the structure of how the back of the restaurant should move because it makes it fast. That’s why they call it fast food: because of processing and how they do it.” - Joey “Knowledge is a really elastic thing.” - Joey “I like a bit of Reddit; you get a bunch of random stuff on there.” - Joey “Cognitive dissonance is the term, when something is that drastic that it will change your foundational beliefs, so you have to project it.” - Joey “A lot of scientists go through this just to see what it’s like. You are given all this profound knowledge. You can’t bring that profound knowledge you’ve got into present day. You can’t make sense of it.” - Jamie “We almost look stupid as human beings, the way we look at our phones.” - Jamie “You should never take any knowledge off of any comment section on any social media site.” - Jamie   Useful Links Main Platforms Viddyoze Website Viddyoze App Films By Viddyoze The Viddyoze Story | How We Built An 8-Figure Bootstrapped Software Enterprise Viddyoze Presents 'Fade To Black' | From Broke To $30 Million | Joey's Story Social Media Viddyoze Facebook Viddyoze Instagram Joey Xoto Instagram Viddyoze LinkedIn Joey Xoto LinkedIn Jamie Garside LinkedIn David Chamberlain LinkedIn

It’s the latter that’s the focus of this episode, with Joey and David sharing their thoughts on a position that is much lauded, much misunderstood, and much desired. It’s good to be back. As ever, if you like the episode, please share and review.   Talking Points Welcome (00:55) Hiring a new CEO (01:25) “If you’re the founders, why do you need to hire a CEO?” (02:42) The power in the role of a CEO (07:27) What David and Joey are looking for in a CEO (17:55) The impact on team members (26:20) Candidates for the position (37:14) Sexism in the industry and in society (45:19) Research and Statistics about CEOs (56:43) Conclusion (58:42)   Quotes “It’s not a prestigious thing to say that you’re a founder.” - Joey “You just have to see where the opportunities are and where your strengths are.” - Joey “Diversity covers (obviously) a lot of things, not just gender or race.” - Joey “In about ten to fifteen years from now, we’ll probably see a lot more women in technology.” - Joey “At the end of the day, the people who are generally complaining about [the lack of diversity in the workplace] aren’t the people who have to spend money on it.” - Joey “The worst part is when you know you’re not being sexist, but you’re told you are anyway.” - Joey “You don’t always have to have an extreme view.” - Joey “We’re not defined by being the one who has the job title.” - David “We have to think two different ways: as shareholders and as a management team.” - David “When you’re getting dragged into a hundred different directions, it’s very easy just to keep doing what you’re good at.” - David “I’m focused on, ‘Is this person going to do a good job?’ not ‘Is this going to make our board more diverse?’” - David “What we do as a society is that we attack everyone now, instead of educating everyone now.” - David   Useful Links Main Platforms Viddyoze Website Viddyoze App Films By Viddyoze The Viddyoze Story | How We Built An 8-Figure Bootstrapped Software Enterprise Viddyoze Presents 'Fade To Black' | From Broke To $30 Million | Joey's Story Social Media Viddyoze Facebook Viddyoze Instagram Joey Xoto Instagram Viddyoze LinkedIn Joey Xoto LinkedIn Jamie Garside LinkedIn David Chamberlain LinkedIn

With Jamie and David AWOL, Dan Stoner, senior cinematographer at Viddyoze, joins Joey in the podcast studio to shoot the breeze. They go over everything from birthdays to weight loss and ‘Dan’s 100 Pop-Ups – with a surprising amount of time spent talking about coffee – but not quite in the way you might Join Joey and Dan as they talk about changes in their weight, changes in their diets and changes in society. As ever, if you like the episode, please share and review.   Talking Points Returning to the gym and weight goals (02:20) Birthdays (05:00) Future plans for the podcast (05:50) Caffeine and vices (07:40) COVID, vaccine passports, and collecting data (13:00) Weight journeys (19:00) Hypnosis and subliminal messaging (23:56) Eating and food (30:00) Viddyoze over the past year and into the future (36:50) Closing (46:00)   Quotes “I have got an opinion on the vaccine, but ultimately, as long as it's our own choice, that's the thing that matters to me. I don't want to be forced. I don't think anybody should be forced to take anything.” - Joey “Language is such a powerful thing. There are loads of little things like that that get used in the media, advertising by really bad people who want to get us to think weird shit all the time.” - Joey “It's at a stage now where I think the growth is beyond me, David, and Jamie.” - Joey “The result is like when did they end? Because we put ourselves through stuff where you gained weight and you feel like shit for six months. Then you cut for three months. Then you go through the whole process again. It's like, what's the end goal?” - Dan “I used to be a vegan and a vegetarian. Not like Nindy. He says he's vegetarian but eats fish. When you're listening to this, Nindy, you're not a vegetarian.” - Dan   Useful Links Main Platforms Viddyoze Website Viddyoze App Films By Viddyoze The Viddyoze Story | How We Built An 8-Figure Bootstrapped Software Enterprise Viddyoze Presents 'Fade To Black' | From Broke To $30 Million | Joey's Story Social Media Viddyoze Facebook Viddyoze Instagram Joey Xoto Instagram Viddyoze LinkedIn Joey Xoto LinkedIn Jamie Garside LinkedIn David Chamberlain LinkedIn

Is it a good thing? How does it shape what you do, in business and in everyday life? How does it color our view on everyday encounters with friends and colleagues? Listen now to find out Joey and Jamie’s take on competition, as well as intriguing (and related) detours that include a nerve-racking solo trek, the greatness of Maradona and basketball superstars. As ever, if you like the episode, please share and review.   Talking Points Introduction, “You don’t know if it’s a good episode or not.” (01:05) Taking quizzes (08:00) Are you a c-word (18:30) The c-word in business (19:14) The c-word in sports (28:15) The c-word as a virtue (33:45) Tips and Tricks (39:00) On the topic of “copying” (41:00) Last minute tips (46:07) Competition across industries, for global domination (47:37) Conclusion (51:10)   Quotes “The thing is as well, [competition] elevated the product. It made us make the product 10 times better.” - Joey “In business, you don't have an option. You have to be competitive in business. Otherwise, you’ll lose. If you lose then you haven't got the business.” - Joey “Understand your industry's competitive landscape—where do you fit in and how do all your competitors relate to one another. Don't get too obsessed with what your competitors are doing, that's a big one.” - Joey “What have I just done? I’ve taken too many risks there. I could easily have slipped, fallen all the way down--There were sheep bones beside me from where sheep had fallen and there were just bones left!” - Jamie “It made us innovate in a way that we weren't thinking of innovating at the time. You can only see that now, I suppose. We couldn't see it back then.” - Jamie “[Celebrities] all looked at each other in goals. I need to do something like that.” - Jamie   Useful Links Main Platforms Viddyoze Website Viddyoze App Films By Viddyoze The Viddyoze Story | How We Built An 8-Figure Bootstrapped Software Enterprise Viddyoze Presents 'Fade To Black' | From Broke To $30 Million | Joey's Story Social Media Viddyoze Facebook Viddyoze Instagram Joey Xoto Instagram Viddyoze LinkedIn Joey Xoto LinkedIn Jamie Garside LinkedIn David Chamberlain LinkedIn