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Podcast
Just a Moment for Marketing Video Podcast - Linda
By Linda Popky
123
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Linda Popky, the president of Leverage2Market Associates, Inc., introduces one-minute videos that feature short tips and anecdotes to give you some food for thought, some ideas to help you transform your business through marketing. Named one of Silicon Valley's Top 100 Women of Influence and a member of Alan Weiss's Million Dollar Consulting® Hall of Fame and a Certified Master Mentor, Linda J. Popky is a senior marketing professional, consultant, author, speaker and educator.
Linda Popky, the president of Leverage2Market Associates, Inc., introduces one-minute videos that feature short tips and anecdotes to give you some food for thought, some ideas to help you transform your business through marketing. Named one of Silicon Valley's Top 100 Women of Influence and a member of Alan Weiss's Million Dollar Consulting® Hall of Fame and a Certified Master Mentor, Linda J. Popky is a senior marketing professional, consultant, author, speaker and educator.
Marketing Thought Leadership: Who Can You Trust? Building Credibility in an Age of Cynicism
Linda Popky interviews Margot Bloomstein who talks about how brands can build trust in a world filled with cynicism.
22:38
Marketing Thought Leadership: Playing on the Same Team: Why Marketing is Key to a Healthy Sales Ecosystem
Linda Popky interviews Karen Jackson who talks about some of the reasons companies have trouble integrating sales and marketing - and how that hurts profitability.
26:37
Marketing Thought Leadership: Being Resourceful When Resources Are Limited
Linda Popky interviews Navid Jafari talks about how the COVID-19 pandemic is forcing marketers to revisit their existing marketing plans.
28:49
Marketing Thought Leadership: Fall in Love With Your Customer's Problem, Not Your Solution
Linda Popky interviews David Priemer who explains why selling is so different now than it was just a few years ago - even more so in a post-pandemic world.
26:25
Marketing Thought Leadership: How Best to Lead Now? Experiment to Find Out.
Linda Popky interviews Melanie Parish who explains why now, more than ever, it's important for leaders to move forward with data driven experimental leadership.
20:37
Marketing Thought Leadership: Making Customers Yours Forever—On A Monthly Basis
Linda Popky interviews Robbie Kellman Baxter who explains how the membership economy has evolved over the last five years.
23:06
Marketing Thought Leadership: Stepping Into Your Story
Linda Popky interviews Janel Ryan who explains why first impressions and story telling are so critical to building strong leaders.
27:45
Marketing Thought Leadership: Protecting Your Bold Brand
Linda Popky interviews Erik Pelton who explains why now, more than ever, it's so important to have a strong trademark for key brands.
20:54
Marketing Thought Leadership: The Stories We Tell: How Transforming Numbers into Narratives Dries Action and Gets Res...
Linda Popky interviews communication expert Nancy Duarte who explains how storytelling can be critically important to communicating data.
23:08
Marketing Thought Leadership: We All Just Want to Belong: How to Build Strong, Successful Communities That Work
Linda Popky interviews Jono Bacon who explains how important it is for businesses to build strong communities.
31:37
Marketing Thought Leadership: Walk A Mile in Their Shoes: How Improving Empathy Translates to Bottom Line Improvements
Linda Popky interviews Maria Ross who explains why empathy is so important in today's workplace.
25:11
Marketing Thought Leadership: Where No One’s Gone Before: The Power of the Grand Challenge
Linda Popky interviews Seth Kahan who discusses the core competencies of visionary leadership.
23:38
Marketing Thought Leadership: Claim Your Influence: It's Simpler Than You Think
Linda Popky interviews Stacey Hanke who discusses what it really means to be influential in today's world.
25:15
Marketing Thought Leadership: Curious About the Future of Leadership? You Should Be
Linda Popky interviews Dr. Diane Hamilton who discusses why curiosity is so important to today's workplace.
19:52
Marketing Thought Leadership: We Get What We Didn't Know to Ask For: How AI Will Change Our World
Linda Popky interviews Tom Koulopoulos who discusses what AI really means and why it is so critical to the world we live in today.
30:41
Marketing Thought Leadership: Quality vs. Quantity: Why Focus is so Critical to Building a Successful Brand in Today'...
Linda Popky interviews Lindsay Pedersen who discusses why a lack of focus is a problem for many brands.
22:51
Marketing Thought Leadership: Too Much Data? How Marketers Can Be More Effective in Today's Noisy B2B Marketplace
Linda Popky interviews Wayne Cerullo who discusses the key findings from his research into the state of B2B marketing, including the realization that in today's ABM-focused world, marketers need to refocus from quantity to quality.
30:59
Marketing Thought Leadership: Empowering Ourselves: Using Thought Leadership to Drive Business Success
Linda Popky interviews Robin Farmanfarmaian, entrepreneur and speaker, who discusses how she turned to thought leadership as a solution to the #MeToo situations she regularly experienced.
21:19
Marketing Thought Leadership: Start by Stopping: How to Develop Natural Leadership with Fewer Failures
Linda Popky interviews Marcia Daszko who discusses the key factors that allow an organization to create positive transformation.
23:43
Marketing Thought Leadership: Be Audacious: How Socially-Conscious Businesses Can Drive Change
Linda Popky interviews Somya Munjal who discusses why she believes social conscious businesses are crucial in shifting the trajectory of the world and recommends how marketers can help.
19:09
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