Keeping It Real

You don’t need to go viral or become a full-time content creator to grow your real estate business. In this episode of /RealEstate, we sit down with social media expert Katie Lance to break down what’s actually working right now and what’s just noise. Katie shares a smarter, simpler strategy to turn social media into a lead-generating machine and tells you how to convert social media followers into clients. We dive into why “social media is rented ground,” how to move people from scrolling to real conversations, and how to use AI without sounding like everyone else. If you’ve ever felt overwhelmed by content creation, unsure what to post, or frustrated that your social media isn’t turning into real clients this is the playbook you’ve been missing. Get even more great insights from Katie at https://katielance.com/  Katie's Free Content Grid: https://katielance.com/contentgrid The Katie Lance Podcast: https://thekatielancepodcast.transistor.fm/ Connect with Katie on Instagram: https://instagram.com/katielance

Want a repeatable system for creating real estate content that actually brings in business? In this episode of /RealEstate, you’ll learn exactly how media director Courtney Cleveland builds a high-output content machine for the Todd Tramonte Home Selling Team—and how you can apply the same process. Discover how to batch videos, organize ideas into simple content buckets, and turn one recording into dozens of posts across YouTube, social platforms, email, and Google Business. You’ll also see why simple tools—like your iPhone, a lapel mic, and CapCut—can be all you need to produce effective content fast. You’ll walk away knowing how to: Capture usable content anywhere Use trends without losing your brand voice Add calls-to-action that generate responses Engage online in ways that build real client relationships If you’re ready to stop guessing what to post and start creating content that works for your business, press play and follow this step-by-step framework. - See what The Todd Tramonte Team is up to at: https://www.instagram.com/toddtramonterealtors/  Learn even more from Courtney and the rest of The Todd Tramonte Team at: https://realestategrowthsystems.com/   – Want to turn your content into real conversations with leads? Real Geeks gives you the tools to capture and convert online traffic with an IDX website and a CRM built for real estate teams. Check out Real Geeks to learn how agents connect content, lead capture, and follow-up in one system. Learn more at RealGeeks.com 

In this episode of /RealEstate, we’re joined by Ann Schneider, co-owner of NORCHAR Real Estate, to talk about how she helped build one of the most recognizable, community-driven real estate brands in her market. Ann shares how intentional branding decisions shaped everything from merch and community presence to agent culture and client loyalty. We dig into why swag can be powerful when done right, how consistency builds trust faster than volume, and why company values determine the brand, not the other way around. TIMESTAMPS: 00:00 Intro & why branding matters more than ever 03:26 How did Ann start the family brand? 09:08 What was the next step in expanding the brand? 25:52 What did the system look like once the brand became more established? 32:45 How does Ann think about sizes if you're purchasing branded t-shirts? 39:37 Besides branded t-shirts, what other merch was Ann producing? 46:00 How does Ann begin to think about the next merch item she's going to make? 52:08 How does the brand translate into the business culture at NORCHAR? This episode is packed with real-world examples and ideas for agents who want to stand out without feeling salesy. Brought to you by Real Geeks, the all-in-one CRM and IDX website platform trusted by top real estate teams to power their marketing, leads, and follow-up. All in one place. Learn more at https://www.realgeeks.com/ 

In this episode of /RealEstate, we unpack the real cost of Pay at Closing leads for real-estate agents and team leaders. Chris Morgan from Real Geeks explains why PAC models slash commission, restrict agent freedom, and often fail to create sustainable growth compared to owning your CRM and online lead funnel. You’ll learn: Pay at Closing vs. online lead-generation ROI How PAC leads impact your commissions and control Why online leads convert on an 8–12 month timeline How solving problems—not chasing “ready now” buyers—builds pipeline Perfect for agents researching real-estate lead generation, ROI strategies, and long-term business growth. Read Chris’ blog post that sparked this conversation here: https://www.realgeeks.com/blog/why-pay-at-close-is-the-slow-death-of-real-estate-teams 

Learn how to automate your real estate business using AI for real estate agents. In this episode, Dustin Owens explains exactly how he uses ChatGPT, Zapier, and Read.ai to streamline his workflow, save time, and deliver a better client experience. If you’ve ever wanted to work smarter (not harder) as an agent, this is the roadmap. Listen in now to learn: How to automate client follow-ups and reviews The AI prompts Dustin uses for listings The “Buyer Under Contract” system that saves hours per deal Grab the free Automation Recipe Book here Learn even more from Dustin on his YouTube channel @mantlerealty and his website mantlerealty.com. For even more about the episode, check out our blog post:  https://www.realgeeks.com/blog/turn-every-task-into-an-ai-automated-system  

You don’t need to be a tech expert to use AI, you just need to start. Craig Schneider joins us live in-person between sessions at The Real Growth Summit to share how real agents are using AI to save time, serve clients, and grow their business. On this episode you’ll hear about: The real-world ways AI helps agents close more deals How to use AI to train, communicate, and compete at a higher level Building confidence with tech that supports your business, not replaces it See how AI can help you work smarter, stand out, and win more business. For more information and why it matters for your business check out our episode blog post.  

SEO can feel intimidating, but Eric Engelbert makes it simple. In this episode of /RealEstate, we explore how Eric uses small, repeatable steps to win in a competitive market. You’ll hear how Eric: Creates neighborhood-specific content that ranks above generic pages Uses schema and breadcrumbs to help Google trust his site Keeps site speed fast to avoid losing leads Relies on AI to draft market reports and update site code What stands out is Eric’s focus on consistency. Instead of spreading himself thin with every marketing trend, he doubled down on writing his weekly housing report. Combined with smart use of AI, that one habit has positioned him as a trusted authority for Orange County real estate. To get a free pdf of Eric's AI prompt and to dive deeper into the episode topic check out our blog post: https://www.realgeeks.com/blog/small-seo-habits-big-real-estate-wins-part-2 

Want to attract more buyers and sellers without paying for ads? In this episode of /RealEstate, host Chris Whitling sits down with Orange County agent Eric Engelbert to break down how consistent SEO habits can transform your business. Eric shares how his weekly Orange County Housing Report ranks on Google next to billion-dollar companies like Zillow and Redfin and how long-tail keywords like “single-level homes in Costa Mesa” drive targeted, motivated leads. You’ll learn: Why local market reports are a goldmine for real estate SEO How long-tail keywords beat out big portals The simple weekly habits that build predictable growth Discover how small SEO habits can create big wins for real estate agents. Don’t miss Part 2 of our conversation with Eric on October 1st.

Most real estate agents think the best way to grow is to say “yes” to every opportunity. Condos, luxury homes, commercial, rentals—you name it. But the truth? That approach keeps you stuck, forgettable, and constantly chasing business. In this episode of /RealEstate, Todd Tramonte explains why generalists struggle, how specialization makes you memorable, and the exact steps agents can take to niche down without losing deals. Learn why referrals come faster when you’re the go-to expert. Hear real examples of agents who grew by focusing. Discover how to audit your brand so clients instantly know what you stand for. If you’re ready to stop blending in and start standing out, this is the episode you can’t afford to miss. For all of the links mentioned in the episode, additional information, and a discount code for this year’s Real Growth Summit check out our blog post here: https://www.realgeeks.com/blog/why-specialization-wins-in-real-estate 

Struggling to manage your leads?  You’re not alone. Chuck Richards, Senior Product Manager over CRM and AI at Real Geeks, joins us to unpack why so many agents avoid CRMs, how to set one up for success, and the traps that waste time instead of saving it.  During our conversation we cover: Why agents resist CRMs (and how to get past it) The difference between “just having a CRM” and using it well Common mistakes agents make with lead management How AI is transforming real estate CRM systems If you’ve ever said, “I’ll get to my CRM later,” this episode is for you. For more details and links to everything mentioned today check out our blog post HERE. Be sure to also check out Chuck ‘s previous appearances —each one packed with actionable ideas to help you work smarter with your CRM. CRM 101 – New to CRM or need a refresher? In this episode, Chuck breaks down exactly what a CRM is, why it matters for real estate agents, and how it can become the foundation for your growth. Perfect if you’re just starting out or want to make sure you’re using your CRM to its fullest potential. You’ve Got a CRM! Now What Do You Do? – Owning a CRM is only the first step. Chuck shares practical best practices for identifying hidden opportunities in your database and turning existing leads into active clients. Workflows and Automation in Real Estate – Take your CRM game to the next level. We cover the basics of automation, the difference between workflows and automations, and creative ways to streamline your follow-up so you can focus on building relationships. Ready to see how Real Geeks can help you scale? Talk to our team today

What would your business look like if most of your clients were inbound and ideal? That’s exactly what Todd Tramonte helps agents build. On this episode of /RealEstate, he shares how to attract clients instead of chasing them, and how to create a business that supports the life you want. We talk through: The difference between attracting and chasing leads How to identify your ideal client (and who to avoid) Simple systems for building authority and social proof Todd’s script for getting the great reviews you want What is happening in the marketplace right now  This one’s all about building a business that’s predictable, profitable, and focused on the clients you want most. Want to go deeper with this kind of strategy? Join us at the Real Growth Summit in Dallas on September 15–16, hosted by Todd Tramonte. It’s built for agents who want consistent growth by attracting the right clients and building a business that actually works for them. We’ll be there too, and we’d love to meet you. Grab your ticket now at https://www.realgrowthsummit.com before they’re gone. Ready to skyrocket your real estate business? Real Geeks is here to help – we’re an all-in-one CRM + IDX Websites + Marketing Automations platform designed by real estate professionals, for real estate professionals. https://www.realgeeks.com/ https://www.instagram.com/realgeeks

Stop guessing. Start posting with purpose. Nora Schneider joins us again to break down her strategy for growing a personal brand on Instagram that drives real results. No influencers, no gimmicks—just practical tools, tips, and tactics. Nora walks you through:  What she posts (and how often) Easy tools to create, edit, and schedule The difference between tagging and collaborating Tips for batching, planning, and scheduling like a pro When to use filters Whether you’re new to social or ready to level up, this episode gives you real-world tips you can use today. Subscribe for more episodes every other Wednesday. Check out Nora's first appearance: A New Agent’s Guide Post-NAR Settlement with Nora Nora's Instagram: @noraschneiderr Nora's Youtube Channel:  @noraschneiderr Meet us all at the Real Growth Summit in Dallas, TX September 15 and 16  https://www.realgrowthsummit.com Amazon Shopping List: OCTOBUDDY Silicone Suction Phone Case Adhesive Mount MOFT Phone Tripod Stand PHOPIK 55" Magnetic Selfie Stick Phone Tripod Flexible Phone Tripod Stand with Wireless Remote Selfie Light for Phone Suggested Editing Apps: CapCut Edits, an Instagram app More great tips from Nora: Batching 3 Mistakes KILLING Your Socials Nora’s 3 Pillars Hashtags Behind the Scenes Videos Ready to skyrocket your real estate business? Real Geeks is here to help – we’re an all-in-one CRM + IDX Websites + Marketing Automations platform designed by real estate professionals, for real estate professionals. www.realgeeks.com https://www.instagram.com/realgeeks

What really sets you apart in a crowded real estate market?  In Part 2 of our conversation with Dr. Matt Johnson, we dig into the crucial difference between differentiation and branding. Dr. Johnson explains how to develop meaningful differentiators that tap into a deeper emotional reservoir with your clients.  During this part of our conversation, we cover: The 4 P’s of marketing (Product, Placement, Pricing, and Promotion)  The True Why test  Establishing product market fit Effectively using AI to help scale  Plus, Dr. Johnson shares actionable insights on how tools like ChatGPT and AI can become powerful allies in shaping your messaging and scaling your reach without losing authenticity. If you’re serious about standing out and scaling up, this conversation is your roadmap. Catch up on Part 1 of our discussion: https://youtu.be/AQhXL-lRvcM Matt’s website: https://www.neuroscienceof.com/ Matt’s blog: https://www.neuroscienceof.com/marketing-psychology-blog   Get Matt’s books: Blindsight https://benbellabooks.com/shop/blindsight/    Branding that Means Business https://www.hachettebookgroup.com/titles/matt-johnson/branding-that-means-business/9781541701687/   To learn more about Real Geeks and what we have to offer at https://www.realgeeks.com/    

“Marketing is an exchange of value between company and consumer“ Dr. Matt Johnson sits down with us to teach us some Marketing 101 and explain how marketing is actually perceived by the consumer.  During Part 1 of our discussion we explore: What is marketing?  Identifying unmet needs in the marketplace Collecting data Assimilating that back to your brand and delivering it to your consumers  What is a brand? And where does it live? The impact of the brand is in the minds of the consumers  What gives a brand power The importance of how you make the consumer feel  How to find more of your ideal clients  Not limiting your market before your brand is established  You need to think about marketing, branding, and your perception in your clients' minds and Dr. Matt Johnson is here to help.  And stay tuned for Part 2 on July 9th, where we dive deeper into differentiation, the 4 P’s of marketing, and how to leverage AI to drill down your messaging.  Matt’s website: https://www.neuroscienceof.com/ Matt’s blog: https://www.neuroscienceof.com/marketing-psychology-blog  Get Matt’s books Blindsight and Branding that Means Business To learn more about Real Geeks and what we have to offer at https://www.realgeeks.com/   

“If I can help you eliminate the challenge or fill that hole will you partner with me when it’s time to bring that contract to the table?” On this episode, Tamera Gaede gives us a basic overview of what you need to know as an agent about title.  Tamera brings her expertise from over 16 years in real estate, as the Director of Colin Country Sales for Lawyers Title, and as the host of The Closing Table with Lawyers Title podcast. During our discussion, Tamera shares the basics of what Title actually does, tells us how agents can leverage their Title reps, and clears up some common misconceptions about what Title does.   We specifically dive into: How Title reps can help overcome challenges for you  The importance of having a great escrow team and working with a well-established title company How Tamera uses her vast network to help solve any challenges her clients have The ways she stays on top of the market Top tips to help real estate agents build their business today  The importance of using a CRM Starting a podcast Common misconceptions about what title reps can do  Title reps are there to help, tune in to learn how you can save time and energy by leveraging them and their expertise.  Check out Tamera's podcast The Closing Table with Lawyers Title  Get in touch with Tamera Discover how Real Geeks can help you grow your business at https://www.realgeeks.com/ 

What are you doing to connect with your consumer? Ricardo Bueno joins us at the Media Pouch studio in Austin to explore how top agents are going beyond the listing to dominate their markets and turn every transaction into a long-term relationship. During our conversation Ricardo and Chris dive into:  Building your know, like, and trust factor  Leveraging automation   Making sure your messaging is relevant to your audience   Tips for getting the best AI results   Some of Ricardo’s example emails  Which metrics you should be looking at  Going beyond messaging and crafting an experience   If you’re ready to elevate your marketing and turn clients into raving fans, this episode is for you. To hear more from Ricardo check out his first appearance HERE. 

“You can’t just slap a Google ad up that has your name and that you’re a realtor, the ad needs to say the right thing to the right people.” Stacy Zellner is back to share her story and how she has utilized her skills from her previous career to help her stand out in real estate.  Before moving to real estate in 2021, Stacy was a director of marketing for a software company. However, by the time she got her license and started selling, the market had cooled considerably. That didn’t stop her, through perseverance, planning, and patience she has been able to build a successful business.     During our chat, we explore:  Doing open houses  Pivoting objections through exploration and education  The power of referrals   Working every angle  Targeting ads for people looking to move into her area Building her pipeline for the future, not just now  How she tells a story through her listings  Going beyond the MLS to reach potential buyers Working with people in every price range For more of Stacy check out her previous episode with Theresa Bastian https://youtu.be/4IFQTUZtSto or find her at either stacyzellner.com or letsmoveaustin.com  And watch our previous episode with Theresa Bastian to hear what the market was like when Stacy was starting out https://youtu.be/V7goykM79AA 

Theresa Bastian and Stacy Zellner from Let’s Move Austin join us live in person at the Media Pouch studio to share some of the ways they are attracting their ideal clients. Including step-by-step instructions for an easily duplicatable event that got them around 300 new contacts last year.        During our discussion, we also dive into: Planning for your niche, even without investing a lot of money upfront   Making sure your niche has enough opportunity  Ways to reach out to your niche  Using events to build personal relationships and grow your database How to be strategic with sponsorships that will benefit your business If you are considering picking a niche or even just looking for new ways to reach your ideal clients, you’ll want to tune in.  Check out our bonus mini-episode with Theresa on Pocket Listings: https://youtu.be/aTmKUxbPwRM Learn more about what Theresa and Stacy are up to at https://www.letsmoveaustin.com

In this special bonus episode, Theresa Bastian weighs in on one of today’s hot-button issues.  Are private listings really a good idea? Check out more from our conversation with Theresa in her full episode: https://youtu.be/4IFQTUZtSto 

"Leads are not going to chase you" You can have all the website traffic in the world, but it doesn’t matter if you’re not following up effectively. In this episode of /RealEstate Ricardo Bueno shares his journey in the industry, emphasizing the importance of a polished digital presence and the need for agents to focus on follow-up rather than just lead generation.   During our conversation Ricardo dives into:  How you should present yourself  The importance of having a good website and digital presence  Ricardo’s ADD - Automate, Delegate, and Delete How to evaluate your follow-up  The importance of auditing your tech stack Good email list hygiene  How to guide people where you need them to go through your messaging Providing additional value as an excuse to hit someone's inbox again What we get wrong with our follow-up systems  Tune in to learn the essential elements of succeeding in real estate through technology and effective follow-up strategies. To get Ricardo’s scripts go to https://www.ricardobueno.com/