Klaviyo Growth Podcast

For our last episode of the season, we're closing it out with Creator's Edition! From the hardcore punk scene of Indiana to building out his dream of an eclectic retail store, Timothy Grindle—co-owner and lead buyer of Canoe Club Clothing—has lived through a dramatic evolution in the fashion space. This creator made the decision early on to break the mold of doing one specific thing well, and created a store that sells really cool clothes across all categories through highly curated, unique pieces. Hear his take on embracing the evolution of menswear, how he managed to build a cohesive brand and how everything always comes back to Ralph Lauren. Ready to start earning more revenue through SMS? Join the Klaviyo Live Training team on August 31, 2022 for SMS day! We'll be running sessions from 10:00 a.m. to 1:00 p.m. EDT (Boston), but if you can't make it for the whole duration, no worries! Register for any sessions that fit your schedule. Register now!

The retail and apparel industry (especially women's apparel) is an incredibly crowded market, and it can be very difficult to stand out from the sea of options. How do you differentiate your brand in a crowded market? In this episode, we sat down with Ali McConnell, marketing manager for Magnolia Boutique clothing. Ali discusses why she loves working in such a female-centric environment, and how she keeps the brand fresh, relevant, and on-trend using TikTok.  Ready to start earning more revenue through SMS? Join the Klaviyo Live Training team on August 31, 2022 for SMS day! We'll be running sessions from 10:00 a.m. to 1:00 p.m. EDT (Boston), but if you can't make it for the whole duration, no worries! Register for any sessions that fit your schedule. Register now!

At its core, advertising is the same as it's always been: telling people that you have something that will make their life better. What's changed is our ability to target relevant audiences with a shocking degree of specificity using third-party data, which isn't always the best experience for consumers. In this episode, we sit down with Jake Cohen—VP of Content at Klaviyo—to understand how the state of digital marketing got to where it is today and how we can shift our perspective moving forward.  Looking for a place to dive deeper into advanced topics like APIs? Join our new public Developer Group on the Klaviyo Community forum to get new ideas and learn from other players in the industry. 

In this episode, we're bringing you expert relationship advice, straight from the source. Chase Dimond of Boundless Labs and Patrick Eckstein of William Painter sit down to discuss what a great agency-client relationship looks like. You'll hear the perspectives of both the agency side and the client side. It can be challenging to find an agency or consultant that feels like the right fit for your business, so tune in to get tips on building a working relationship that is mutually beneficial! Looking for a place to dive deeper into advanced topics like APIs? Join our new public Developer Group on the Klaviyo Community forum to get new ideas and learn from other players in the industry. 

In this episode, we're talking to Ali Bonar—founder and CEO of Oat Haus. Ali opens up about how her struggle with food and her eating disorder recovery journey led her to create a product that addressed a lot of her first-hand problems. . . and also tasted delicious! Through iterating on the product and experimenting with branding, Oat Haus evolved into a fan-favorite nut butter alternative loved by many different communities (vegans, gluten-free, nut-free and adventurous eaters alike). Through the ups and downs of learning how to run this business, Ali and her team are committed to keeping communication with customers authentic.  Looking for a place to dive deeper into advanced topics like APIs? Join our new public Developer Group on the Klaviyo Community forum to get new ideas and learn from other players in the industry. 

In this episode, we're chatting with Emily Miethner—co-founder of Travel Cat—the world's #1 brand for cat travel gear. It all started when Emily and her husband became first-time cat parents and realized that there was no good way to safely and conveniently transport your cat. Through building relationships with small, tight-knit groups within the cat community, Travel Cat has been able to serve customers across the globe. Hear how they keep customers and brand advocates engaged through virtual events and ongoing education.  Want more interactive Klaviyo educational experiences? Visit https://www.klaviyo.com/events/live-training to see what sessions we're offering and to register for upcoming events. See you soon!

In this episode, we sit down with Alex Levine—co-founder and CEO of Xebec—to talk about the "work to live" mindset. When the idea for Xebec was first conceived in 2017, Alex and his longtime friend Trevor saw a huge opportunity for innovating remote work. Through their own personal experiences as traveling consultants, they understood how critical it is to have portable productivity tools that can work anywhere that you work. Since then, Xebec has started to shape itself into a symbol of freedom among young professionals.  Want more interactive Klaviyo educational experiences? Visit https://www.klaviyo.com/events/live-training to see what sessions we're offering and to register for upcoming events. See you soon!

In this episode, we’ll hear from Richard Grove—COO of Wall Control—about the evolution of his family’s business. This engineer-turned-marketing pro worked to establish a reputation for the company and found answers through the trial-and-error of trying to solve his customers' biggest problems. Today, Wall Control operates as its own entity and offers products that cater to several customer demographics and span a multitude of use cases.  Do you have questions about how to A/B test your SMS and email messages? Then join us for a Live Q&A Happy Hour this week on Wednesday, April 20th at 4 pm BST (London) / 11 am ET (Boston). Grab a beverage and bring your burning questions! Questions will be answered live by a panel of Klaviyo experts. Register for the event here.

In this episode, we sit down with Devin McNeill—co-founder and CEO of Flowfold. You may recognize him from our March 2022 Klaviyo Product Event. We'll explore how Flowfold got started, and how they evolved from selling in person at niche New England tradeshows to having a nationwide digital presence. Though they have adapted and grown, sustainability and community have always been central to the brand mission. They demonstrated these values in stride during the COVID-19 pandemic. Listen to learn more.  Want more interactive Klaviyo educational experiences? Visit https://www.klaviyo.com/events/live-training to see what sessions we're offering and to register for upcoming events. See you soon!

In this episode, we're featuring two Klaviyo Elite Master partner agencies—Lunar Solar Group and Arctic Leaf. These two agencies were featured in the March 2022 Klaviyo Product Event. Now, we're digging deeper to get their take on how to succeed with Klaviyo and to understand their respective journeys in the marketing space.  Want more interactive Klaviyo educational experiences? Visit https://www.klaviyo.com/events/live-training to see what sessions we're offering and to register for upcoming events. See you soon!

In this episode we are joined by industry expert Paul Benigeri, the co-founder and CEO of Archive.ai. Paul sheds some light on a hot topic for marketers: user-generated content. He'll explain what it is, why it works, and how impactful it can be as a tool for customer acquisition and community marketing. What is community marketing, anyway? Listen to find out! Tune in to the Klaviyo Product Event on Tuesday, March 8 at 12:00 p.m. EST (Boston) to learn about new product features that are designed to help you own your data and grow your business. Learn more here. 

This week’s episode is a special Creator’s Edition. We’re zooming out from the world of digital marketing and talking to creators about what inspires them and reflecting on just how much it takes to maintain creativity in a competitive landscape. In this Creator's Edition, our own Tyler Sandoval sits down with Andrew Chen and Johan Lam of denim and clothing brand 3Sixteen to talk about how they first got into clothes. They'll discuss the evolution of their brand over the last two decades, what goes into their design process, and the importance of staying true to yourself through it all. Want more interactive Klaviyo educational experiences? Visit https://www.klaviyo.com/events/live-training to see what sessions we're offering and to register for upcoming events. See you soon!

In this episode, we're sitting down with the co-founder and president of Octane AI, Ben Parr. Before Octane AI, Ben was the editor-at-large at Mashable and after writing 2,400+ articles on technology and media, he knows a thing or two about the ever-changing landscape of ecommerce. He'll break down one of the hottest marketing buzzwords of 2021: zero-party data.  Learn why zero-party data is so important in the age of the third-party cookie takedown. Check out the Octane AI blog post Ben mentioned in the episode for some step-by-step guidance on how to get the most out of the Klaviyo x Octane AI integration.  Want more interactive Klaviyo educational experiences? Visit https://www.klaviyo.com/events/live-training to see what sessions we're offering and to register for upcoming events. See you soon!

In this episode, we're sitting down with Patrick Eckstein — co-founder and CMO of William Painter. Known for their durable bottle-opening sunglasses, William Painter's origin story is anything but ordinary. Learn how two best friends took a crazy college business idea to the next level by finding mentors and always staying true to the spirit of their initial idea. Although their marketing efforts have evolved and they've professionalized in many ways, it's important to the William Painter brand that their message connects with their audience on a personal level and goes beyond just selling sunglasses.  Want more interactive Klaviyo educational experiences? Visit https://www.klaviyo.com/events/live-training to see what sessions we're offering and to register for upcoming events. See you soon!

Bug Bite Thing was born out of true necessity from a mother who was in desperate need of bug bite relief for her baby. From day one, customer input has been central to this brand. Founder Kelley Higney began packing orders in her garage and selling her item at bake sales. Fast forward, she received a Golden Ticket on Shark Tank and now has an international presence. In this episode, Kelley shares the biggest sticking points in scaling her business, and reflects on just how important it is to always let your customers guide you. For more educational resources from Klaviyo, check out https://www.klaviyo.com/events/live-training Want more interactive Klaviyo educational experiences? Visit https://www.klaviyo.com/events/live-training to see what sessions we're offering and to register for upcoming events. See you soon!

2021 was a year full of change! Join Customer Education Specialists Jenn Brisebois and Taylor Clark as they sit down to recap the year. Starting off with "Jenn and Taylor's Favorite Things" they'll discuss some of their favorite Klaviyo feature releases and improvements that changed the game in the last year. Then, they'll walk through the top ten digital trends that shaped the landscape in 2021, and are likely to have a large impact in 2022. Finally, they'll wrap up with 4 things to leave behind as you move on to a bigger and better year ahead.  Please rate and subscribe so you can stay up to date on all of the latest episode releases! Follow us on social @klaviyogrowth. Cheers to 2022! 

In this episode, we're talking to Mary Lenefsky, Assistant Marketing Director at Never Summer snowboards. Never Summer has been around for over 30 years, producing high-quality, made in the USA snowboards. The product has withstood the test of time, but bringing the business into the 21st century poses a new set of challenges. Mary talks us through the delicate art of implementing new technology and modernizing age-old processes. By doing your research and finding the right tools to help manage the more complicated functions, you too can scale your family business by leveraging marketing technology. Get to the next level with a little help from the free courses on Klaviyo Academy.

Today we're talking to Mike Durst, co-founder and CEO of OOMPH Fitness — an on-demand kickboxing workout app. Mike shares his experience in the fitness space and discusses the challenges of marketing a subscription-based SaaS product. With all of the technical challenges comes the added benefit of collecting loads of user data that be leveraged to create hyper-personalized marketing outputs. Mike will walk us through some creative ways that he is leveraging app data to nurture the customer journey. We also discuss the opportunity of New Year's Resolutions in the health and wellness space.  Want more content from Klaviyo? Visit https://www.klaviyo.com/events/live-training for free education resources that can help you own your growth. 

In this episode, we're talking last minute Cyber Weekend marketing preparation with Erik Huberman, founder and CEO of Hawke Media. Erik shares his digital marketing experience in the ecommerce space, plus he walks us through what you should be focusing on in these final weeks before Cyber Weekend. The bottom line: don't panic! Whether you started planning months ago, or you're a little late to the game, Erik's advice will help to guide you through a successful holiday season. Specifically, we'll talk about how small business can win this Cyber Weekend.  Erik's new book The Hawke Method will be available in early 2022, but you can pre-order it now! The Hawke Method demonstrates that marketing strategy isn't just a numbers game: calculations for business growth and sustainability go far beyond systemic analysis. In an accessible voice with a touch of levity, Huberman takes the reader through a mosaic of successes and failures, from his first entrepreneurial venture at nine years old to running a $100M business.

On this episode, we're joined by Dustin Lien, CEO of JumpX Marketing - an ecommerce marketing agency built for helping direct to consumer brands scale their revenue in a predictable and repeatable way.  Dustin helps us tackle a daunting but important topic, iOS 15 and it's impact on email marketing. He goes into some general themes, the overarching "why", and most important some strategies we can implement now to not only survive the recent Apple update, but become better marketers as a whole.  Follow us on social at: Twitter - @klaviyogrowth Instagram - @klaviyogrowth Facebook - @klaviyogrowth YouTube - Klaviyo Success Build It with Klaviyo The Klaviyo Podcast is a way for marketers to learn email marketing, sms marketing, and ecommerce marketing from industry experts and peers. These should provide insights on how to increase your email marketing revenue, increase conversion rates, improve open rates, and generally provide email marketing best practices.