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Podcast
Launch Yourself – Career, Business or Brand
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Learn about proven launch strategies, secrets, and digital product best practices, so you can learn how to diversify and scale your own business and run launches that actually make money. Discover what launch strategies and digital products are working right now (and what isn’t working), from successful business owners who share behind-the-scenes information, results, and product sales information. Having launched over $25 million of digital products, not to mention all of the corporate launches through her employee experience company, you’ll learn how to create online courses and other digital products that sell, what marketing tactics (funnels, outreach, social media) work, how to grow your online business, and how to troubleshoot your launch to success.
Learn about proven launch strategies, secrets, and digital product best practices, so you can learn how to diversify and scale your own business and run launches that actually make money. Discover what launch strategies and digital products are working right now (and what isn’t working), from successful business owners who share behind-the-scenes information, results, and product sales information. Having launched over $25 million of digital products, not to mention all of the corporate launches through her employee experience company, you’ll learn how to create online courses and other digital products that sell, what marketing tactics (funnels, outreach, social media) work, how to grow your online business, and how to troubleshoot your launch to success.
Ep 63 - Happy New Year?
Episode in
Launch Yourself – Career, Business or Brand
If you're not sure about the whole "New Year, New You" thing, or are feeling pressured and overwhelmed about how to "start the year off right," this episode is for you.
Launch Yourself Show Notes: https://LaunchYourself.co/63 Launch Yourself Community: https://LaunchYourself.co/join
09:37
Ep 63 - Happy New Year?
Episode in
Launch Yourself – Career, Business or Brand
If you're not sure about the whole "New Year, New You" thing, or are feeling pressured and overwhelmed about how to "start the year off right," this episode is for you. Launch Yourself Show Notes: https://LaunchYourself.co/63 Launch Yourself Community: https://LaunchYourself.co/join
09:37
Ep 62 - Creating an Annual Plan for Your Business
Episode in
Launch Yourself – Career, Business or Brand
If you love creating a plan for your business, but you're not necessarily great at following a plan, you're not alone. I outline my annual business planning process - what I do every year that works, and what I've found that doesn't work for me. And how I'm doing my annual planning for 2022. I share my starting reflections phase, how that informs my word of the year, and then gets turned into a paper calendar plan, to a detailed profit plan - all the things!
Launch Yourself Show Notes: https://LaunchYourself.co/session62 Launch Yourself Community: https://LaunchYourself.co/join
30:26
Ep 62 - Creating an Annual Plan for Your Business
Episode in
Launch Yourself – Career, Business or Brand
If you love creating a plan for your business, but you're not necessarily great at following a plan, you're not alone. I outline my annual business planning process - what I do every year that works, and what I've found that doesn't work for me. And how I'm doing my annual planning for 2022. I share my starting reflections phase, how that informs my word of the year, and then gets turned into a paper calendar plan, to a detailed profit plan - all the things! Launch Yourself Show Notes: https://LaunchYourself.co/session62 Launch Yourself Community: https://LaunchYourself.co/join
30:26
EP 61 - Dream Team Series - Make Your Team Profitable
Episode in
Launch Yourself – Career, Business or Brand
Dream Team Series
Inside you'll learn the signs it's time to grow your business with a team member, at any stage - and when it's time, how to ensure your team is profitable for your business.
I share four different ways your hiring process can actually decrease your business profits - so avoid them at all costs. And also three ways to prevent this from happening to your business - hire with profitability in mind.
Launch Yourself Show notes: https://LaunchYourself.co/session61 Get a free guide on How to Find Your Dream Team - scaling your business without sacrificing your profit at: https://launchyourself.co/hire
17:16
EP 61 - Dream Team Series - Make Your Team Profitable
Episode in
Launch Yourself – Career, Business or Brand
Dream Team Series Inside you'll learn the signs it's time to grow your business with a team member, at any stage - and when it's time, how to ensure your team is profitable for your business. I share four different ways your hiring process can actually decrease your business profits - so avoid them at all costs. And also three ways to prevent this from happening to your business - hire with profitability in mind. Launch Yourself Show notes: https://LaunchYourself.co/session61 Get a free guide on How to Find Your Dream Team - scaling your business without sacrificing your profit at: https://launchyourself.co/hire
17:15
Ep 60 - Dream Team Series - Who to Hire
Episode in
Launch Yourself – Career, Business or Brand
Special Series - Dream Team brought to you by an HR professional and owner of an HR consulting agency, Melissa Anzman.
Inside you'll learn how to know exactly who to hire next at any stage of your business, applicable for contractors or full-time employees. There are a few steps to walk through to identify the best next hire to get you into your zone of genius and for your new team member to deliver results.
Launch Yourself Show notes: https://LaunchYourself.co/session60 Get a free guide on How to Find Your Dream Team - scaling your business without sacrificing your profit at: https://launchyourself.co/hire
17:15
Ep 60 - Dream Team Series - Who to Hire
Episode in
Launch Yourself – Career, Business or Brand
Special Series - Dream Team brought to you by an HR professional and owner of an HR consulting agency, Melissa Anzman.
Inside you'll learn how to know exactly who to hire next at any stage of your business, applicable for contractors or full-time employees. There are a few steps to walk through to identify the best next hire to get you into your zone of genius and for your new team member to deliver results.
Launch Yourself Show notes: https://LaunchYourself.co/session60
Get a free guide on How to Find Your Dream Team - scaling your business without sacrificing your profit at: https://launchyourself.co/hire
17:15
Ep 59 - Behind the Scenes of Digital Businesses
Episode in
Launch Yourself – Career, Business or Brand
Do you like knowing what's going on in other people's businesses? We work with many digital businesses and have a pulse on what's working and what's not converting, right now. Today we tackle quizzes and webinars: how to use a quiz as a lead generation tool effectively and how live webinars are currently converting as part of launches.
Launch Yourself Shownotes: https://LaunchYourself.co/session59 Launch Yourself Community: https://LaunchYourself.co/join
18:56
Ep 59 - Behind the Scenes of Digital Businesses
Episode in
Launch Yourself – Career, Business or Brand
Do you like knowing what's going on in other people's businesses? We work with many digital businesses and have a pulse on what's working and what's not converting, right now. Today we tackle quizzes and webinars: how to use a quiz as a lead generation tool effectively and how live webinars are currently converting as part of launches. Launch Yourself Shownotes: https://LaunchYourself.co/session59 Launch Yourself Community: https://LaunchYourself.co/join
18:56
Ep 58 - The Truth About Team and Tech
Episode in
Launch Yourself – Career, Business or Brand
There is a lot of advice going around about what you NEED when it comes to your business - hire full-time employees (your team) and invest in high-level programs to help you run it (the tech). Here's how to think about both topics for your own business, to ensure you get an ROI on your investments.
Get full show notes and more information here: LaunchYourself.co/58
25:19
Ep 58 - The Truth About Team and Tech
Episode in
Launch Yourself – Career, Business or Brand
There is a lot of advice going around about what you NEED when it comes to your business - hire full-time employees (your team) and invest in high-level programs to help you run it (the tech). Here's how to think about both topics for your own business, to ensure you get an ROI on your investments. Get full show notes and more information here: LaunchYourself.co/58
25:19
Ep 57 - 3 Marketing Myths Busted to Sell Digital Courses
Episode in
Launch Yourself – Career, Business or Brand
There are so many marketing myths out there, to successfully sell digital products and courses. We bust three of them, including why you need to stop waiting for a guru to save your business and lean in to the strategy behind their success instead.
Get full show notes and more information here: LaunchYourself.co/57
16:16
Ep 57 - 3 Marketing Myths Busted to Sell Digital Courses
Episode in
Launch Yourself – Career, Business or Brand
There are so many marketing myths out there, to successfully sell digital products and courses. We bust three of them, including why you need to stop waiting for a guru to save your business and lean in to the strategy behind their success instead. Get full show notes and more information here: LaunchYourself.co/57
16:16
Ep 56 - Why Being a Course Creator Will Set You Up for Failure
Episode in
Launch Yourself – Career, Business or Brand
If you have an expertise or service-based business, being a "course creator" shouldn't be your ultimate goal. Instead, digital products and courses should be a part of your overall business strategy. Get full show notes and more information here: LaunchYourself.co/56
27:07
Ep 56 - Why Being a Course Creator Will Set You Up for Failure
Episode in
Launch Yourself – Career, Business or Brand
If you have an expertise or service-based business, being a "course creator" shouldn't be your ultimate goal. Instead, digital products and courses should be a part of your overall business strategy.
Get full show notes and more information here: LaunchYourself.co/56
14:46
Ep 55 - Create a Profitable Summit with Jaime Slutzky
Episode in
Launch Yourself – Career, Business or Brand
Online summits are a great way to grow your reach and audience and get known as an expert in a specific space. Jaime Slutzky shares how she used a summit to grow her business in a new space and shares how to get speakers, attendees, and the time and effort commitment needed.
Get full show notes and more information here: LaunchYourself.co/55
27:07
Ep 55 - Create a Profitable Summit with Jaime Slutzky
Episode in
Launch Yourself – Career, Business or Brand
Online summits are a great way to grow your reach and audience and get known as an expert in a specific space. Jaime Slutzky shares how she used a summit to grow her business in a new space and shares how to get speakers, attendees, and the time and effort commitment needed.
Get full show notes and more information here: LaunchYourself.co/55
27:07
Ep 54 - 4 Ways to Bring in Organic Leads for Your Course
Episode in
Launch Yourself – Career, Business or Brand
Get started with these 4 tactics to bring in ongoing organic leads and traffic of qualified buyers for your online course or services. While they are a long-tail approach at growing your audience, it is time spent wisely as these strategies will bring in targeted traffic in an ongoing basis.
Get full show notes and more information here: LaunchYourself.co/54
14:31
Ep 54 - 4 Ways to Bring in Organic Leads for Your Course
Episode in
Launch Yourself – Career, Business or Brand
Get started with these 4 tactics to bring in ongoing organic leads and traffic of qualified buyers for your online course or services. While they are a long-tail approach at growing your audience, it is time spent wisely as these strategies will bring in targeted traffic in an ongoing basis. Get full show notes and more information here: LaunchYourself.co/54
28:44
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