Law Firm Marketing Mastery Podcast

They say that all good things must come to an end, and so it is for the Law Firm Marketing Mastery Podcast. This isn’t the end, though, but a time for a new beginning. To get the new podcast and all of it’s glory you can CLICK HERE and be taken to The Art of Lawyering, my new podcast. You can also find the new podcast on iTunes by CLICKING HERE. Why am I doing something different? You’ll have to listen to the podcast to find out, but I promise you’ll like it! And, before I go, I want to give all of you who listened, commented, reviewed, and participated a heartfelt thank you. I do this not just to scratch my own itch but to make life easier for all of you lawyers out there trying to make a go of it on your own. See you at The Art of Lawyering! The post LFMM 089: The Farewell Podcast! appeared first on Law Firm Marketing Mastery.

Tonight I watched my beloved Seattle Seahawks lose in excruciating fashion to the New England Patriots. And I’m a glutton for punishment, so I didn’t just turn the TV off when the game ended – I stuck around for the press conferences. The thing was, though, when I listened to what the guys were saying, I heard some great lessons for law firm owners and for life in general, so I thought I’d share them here. To find out what they are, listen to the podcast… The post 3 Lessons Learned from Seahawks’ Super Bowl Loss (lfmm 088) appeared first on Law Firm Marketing Mastery.

In this week’s podcast I talk to Thom Singer, professional speaker and law firm marketing expert. We talk about his secrets to success, a few of the ABC’s of law firm marketing, and the secret to getting new clients. Enjoy! Resources thomsinger.com Thom on Twitter The ABC’s of Entrepreneurs The post ABC’s of Law Firm Marketing with Thom Singer (lfmm 087) appeared first on Law Firm Marketing Mastery.

Everyone suffers from fear. Even the top performers, major rainmakers, and gurus experience fear. What separates them from you is that they have incorporated strategies into their lives to overcome fear. And that’s what Julie is here to talk about today. The Cheat Sheet What are three strategies for overcoming fear? How to work a room the right way. What separates great performers from average ones. Whether or not it’s possible to go from average to great. And so much more… I know how important it is to get my name out there to people that can send me business. And I know how receptive people generally are to meeting me. So why do I still find myself, from time to time, circling the block around a the office of the meeting I have trying to pump myself up to go through the door? That’s what Julie Helmrich is here to talk to us about today. She’s a psychologist who’s focus is on overcoming fear and making you a better you. She’s the creator of the Year of Personal Growth and an expert when it comes to getting the most out of you. Thanks Julie Helmrich! If you enjoyed this session of the Law Firm Marketing Mastery Podcast, let Julie know by clicking on the link below and sending her a quick shout out on Twitter: Click here to thank Julie on Twitter! Resources from this Episode Year of Personal Growth Julie Helmrich on Twitter You’ll also like: – Law Firm Marketing Mastery Bookshelf – Law Firm Marketing Mastery Resources Want to leave a comment? Too bad! Email me instead (I read everything)! The post Julie Helmrich | Overcoming Fear (LFMM 086) appeared first on Law Firm Marketing Mastery.

Let’s get one thing out of the way right up front. Law Firm Confidential is now open! But, it’s only open for a few days. And, I’m giving you a win-win opportunity. Right now, while membership is open, you can have your first month for $1. If you’re interested just click here. (If, when you click, you see a screen that tells you membership is closed, put your name and email in there and you’ll be the first to know the next time membership opens.) LFMM 085: Ten Lessons Learned from Coaching The new year is upon us, and I thought this would be a great time to try to convince you to get help to reach your goals. No, you don’t need to join my group. That’s not what this is about. It’s about taking giant leaps forward with your business. I have and have had coaches and that’s how I’ve done it. You should too. By the way, these are in no particular order. 1. Crushed the learning curve. 2. Hanging with “A” players. 3. Accountability. 4. Access to resources/inside info. 5. Mindset shift. 6. Confidence. 7. Support. 8. Clarity. 9. Take action. 10. Skills If you only get one of these from your coaching think about where your business will be. Have you had a coach before? What was the experience like? Go to my facebook page and leave a comment. The post LFMM 085: Ten Lessons Learned from Coaching appeared first on Law Firm Marketing Mastery.

It’s that time of year again! Time to talk goals for 2015. And to do that, I thought there was no better way than via podcast. Instead of boring you with all of the details, I’ll just point you to the play button. Happy goal setting! The post LFMM 084: Goal Setting 2015 appeared first on Law Firm Marketing Mastery.

For #askchris 002 we’ve got a question from Adam: I’d really like to know more about infographics- they seem to be all the rage. However, buying a professional one is crazy expensive. Secondly, how should they be used properly to get good quality back links. To see the answer, check out the video below! The post LFMM 083: What’s the Deal with Infographics? appeared first on Law Firm Marketing Mastery.

In this episode of the Law Firm Marketing Mastery Podcast I speak with Law Insider founder Preston Clark. One of the cool things about Preston is he’s taken his law firm education and applied it outside of the legal field. Yes, he was a lawyer for a bit, but soon after entering the real world realized his passion was elsewhere (he talks all about this in the interview). What Preston does have is a wealth of knowledge for marketing and sales. And he was kind enough to share his best stuff with us. Hit the play button. You won’t be sorry. Preston Clark of Law Insider Know You Should be Creating Content but Aren’t Sure What to Do? I’ve created a free report outlining exactly how I think of ideas, create content, distribute content, and use it to get clients. And I’m giving it to you for FREE. To get that free report, just click the link below: CLICK HERE: Free Report – Be Everywhere Blueprint The post LFMM 082: Preston Clark of Law Insider appeared first on Law Firm Marketing Mastery.

In this episode of the Law Firm Marketing Mastery Podcast I answer a reader question. That question is: If I could go back in time and change one thing I did when I opened my law firm, what would it be? If you want the answer, all you have to do is click the play button! If I Could Change One Thing… Know You Should be Creating Content but Aren’t Sure What to Do? I’ve created a free report outlining exactly how I think of ideas, create content, distribute content, and use it to get clients. And I’m giving it to you for FREE. To get that free report, just click the link below: CLICK HERE: Free Report – Be Everywhere Blueprint The post LFMM 081: If I Could Change One Thing… appeared first on Law Firm Marketing Mastery.

I got an email the other day from Wayne. Wayne wanted to know what I’d do if I had $5,000 and had to start a law firm all over again. Instead of just telling Wayne, I thought I’d tell all of you. It just seemed like the right thing to do. The funny thing about this question is that when I originally started my firm in 2009 I started with exactly $5,000 (I talk about it in the podcast – listen if you want the details). 5K Law Firm Startup Show Notes These show notes are actually important because I talked about a bunch of stuff that I’d be using if I were starting a law firm again (and I know a ton of you want to know how to start a law firm). Here you go: Godaddy.com (URL purchase) Free WordPress Themes Web Hosting Option 1 – Hostgator

You can’t even think about starting a law firm without hearing someone talk about law firm SEO. It’s the buzzword of the decade. But, for all the talk of SEO, there aren’t very many people out there who know what it is or how it works. Today I’m here to pull back the curtain, at least about what I know about it. Law Firm SEO Experience The cool thing about my experience with SEO is that I got into it before I even opened my law firm. It’s fair to say I was a little bit of an internet marketer back in the day. That means I would target a keyword (think cufflinks), I would build a website for that keyword, I would create traffic for that website (this is where SEO came into play) and then I would sell stuff on the site. That is pretty much what we do today, right? We offer legal services and we want people to find us so they can purchase them when they need them. The Dark Side of Law Firm SEO Before I get to the explanation I want to talk about one other thing real quick: the dark side of law firm SEO. What I mean by that is all the scandalous shit companies do to try to get your site ranking high in google. This includes link farms, buying links, article spinning, duplicate content, and article generation. This stuff used to work (I know because I used to do it). IT DOES NOT WORK ANY MORE! Law Firm SEO Explained Without further adieu, this week’s podcast: Know You Should be Creating Content but Aren’t Sure What to Do? I’ve created a free report outlining exactly how I think of ideas, create content, distribute content, and use it to get clients. And I’m giving it to you for FREE. To get that free report, just click the link below: CLICK HERE: Free Report – Be Everywhere Blueprint The post LFMM 079: Law Firm SEO Explained appeared first on Law Firm Marketing Mastery.

I’ve been asking for successful attorneys to come onto this show since I started it all those years ago. And only a few have raised their hands and volunteered their time to tell their story. Today, I’m happy to introduce you to another. What I most enjoyed about this interview was Brett’s honesty. He didn’t pull any punches when talking about his journey. Successes, challenges, good times and bad, he shared it all. I can’t wait for you to hear it. Brett Trembly, Miami Business Attorney It is my pleasure to introduce today’s guest on the show, a life long entrepreneur who has turned that passion into starting and building a successful Miami law firm focusing on helping other business reach the heights of success. I met our guest via Marc Cerniglia, a recent guest on the show. When we finished up I asked him if he could give me some names of lawyers that were killing it with their practice. Without hesitation, he put in touch with our guest here today. It is my honor and privilege to introduce to you all Brett Trembly, owner of Trembly Law Firm. What You’ll Hear in this Inteview What motivated Brett to open his own firm If he thinks someone can start a successful law firm right out of law school The keys to his success A challenge he had to overcome and how he did it How he overcomes fear And much much more Resources These are just a few of the things mentioned in this interview. If I left any out, let me know and I’ll include them here. Trembly Law Firm Think and Grow Rich – Napoleon Hill The Go-Giver: A Little Story About a Powerful Business Idea Brett’s Contact Info: @tremblylaw 305-431-5678 Want to Take Your Law Firm to the Next Level? When I started my law firm the internet was still relatively new. It was possible to write a couple of articles and show up on the first page of Google and have people banging down your door for help. But that’s not the way it works any more. I’ve had to adapt, and I’ve learned how to take one piece of content and reach thousands of people. I call it my Be Everywhere strategy, and I want to share it with you. If you want to learn more, click here. Christopher Small is the owner of Emerald City Law Group, Inc., a Seattle personal injury and criminal defense law firm, and at heart, an entrepreneur. The post LFMM 078: Miami Business Attorney Brett Trembly appeared first on Law Firm Marketing Mastery.

I got a question from one of the members of Law Firm Confidential today that I thought would be a great topic for a podcast. Here’s the email: Chris, I wanted to shoot you an email and ask a question of you. You can either answer me directly or feel free to do it in a podcast or email or something. My question is when do you take time to work on your law firm? Do you set aside some time each day, or do you set a big chunk during the week? The reason I am asking is because I find it easy to get a lot of things done if I set aside a big chunk of time but when things come up it’s really easy to cancel working on the firm and just take care of an issue. The podcast in law firm confidential are doing great . I don’t think my law firm would be close to a successful if I didn’t have these resources thanks for putting all the time and effort into them. No, thank you for working so hard on your firm. I do what I can to give you the tools, but you have to take the initiative to do the work. Great job! I think you’ll find the answer to your question quite surprising… How do I Find Time to Work on My Law Firm? For me staying focused boils down to two different things: My morning routine; and My time management system. I’m going to talk about both of them in today’s podcast. The Importance of a Morning Routine About two months ago I started doing a morning routine religiously. It consists of these things: Meditation Affirmations Vision Board Journaling/gratefulness Reading 10 pages of a book French practice Exercise Send a note of thanks or gratitude to someone. If you want to know exactly what I do or how I do it, then listen to the podcast. I walk you through it step-by-step. My Law Firm Time Management System There are several things that help me manage my time to get the most done possible. Here are just a few of the ones I talk about on the podcast: Batching Email management Ultra-focused time If you want the rest, listen to the podcast! Resources I talk about several things I use to help me get the most out of my day. Here are the ones I cold remember. Evernote Simply Being Anki Hootsuite Spotify Before you leave me, hop onto Facebook, like my page (you can find it here – and tell me what helps you get the most out of your day. Starting a Law Firm? Building a Law Firm? You’re in the Right Place. Not only have I started and built a successful law firm, but I’ve been building a way to teach others to do the same. And I’ve been building both since day 1. Do you think it would be fun to learn the secrets of a successful law firm owner? Do you think it would be beneficial? Then why don’t you take the plunge? If you are interested in learning how to start a law firm click the link below to learn about the group I’ve created to jump start your firm. Law Firm Confidential Looking forward to hearing from you! Christopher Small is the owner of Emerald City Law Group and the founder of Law Firm Marketing Mastery. He wasn’t satisfied with experiencing success first hand. He wanted to help others do the same. Join him on that journey. The post LFMM 077: How do I Find Time to Work On My Law Firm? appeared first on Law Firm Marketing Mastery.

If you listened to last weeks podcast, then you know this weekend I was in Scottsdale at a conference called PLF Live. It was an amazing conference with amazing people doing amazing things and making amazing amounts of money. As I am want to do, I wanted to share with you some of the things I learned so you can take these lessons and use them to skyrocket your success. 10 Ways to Skyrocket Your Success Here are the ten things I learned that you can use to skyrocket your success. If you want to know how they can skyrocket your success, listen to the podcast or the video. Forgiveness; Grace; Confidence; “I Know That.”; Hanging with “A” Players; Masterminds/Coaching; Don’t Compare Your Back of Room to Their Front of Room; Authenticity; Vulnerability; Taking Action. These are concepts that I guarantee will help you make more money with your law firm right now. Watch the video, listen to the podcast, and get ready to skyrocket your success. And, when you’re done, leave a comment below and let me know which item resonated with you the most and what you are going to do today to skyrocket your success. Starting a Law Firm? Building a Law Firm? You’re in the Right Place. Not only have I started and built a successful law firm, but I’ve been building a way to teach others to do the same. And I’ve been building both since day 1. Do you think it would be fun to learn the secrets of a successful law firm owner? Do you think it would be beneficial? Then why don’t you take the plunge? If you are interested in learning how to start a law firm click the link below to learn about the group I’ve created to jump start your firm. Law Firm Confidential Looking forward to hearing from you! Christopher Small is the owner of Emerald City Law Group and the founder of Law Firm Marketing Mastery. He wasn’t satisfied with experiencing success first hand. He wanted to help others do the same. Join him on that journey. The post LFMM 076: 10 Ways to Skyrocket Your Success appeared first on Law Firm Marketing Mastery.

Law firm internet marketing can seem like some mystical, impossible to understand thing that successful attorneys somehow have control over. Talk to any attorney and you will immediately hear buzzwords like SEO, email marketing, adwords, and social media marketing. The truth is probably 1% of the people talking about this stuff actually understand it. The other 99% just don’t want to seem uninformed. Today you enter the 1%. Marc Cerniglia, Law Firm Internet Marketing Expert One of the questions I most often get from listeners and readers is “what should I do with my website that will get me clients?” If you’ve been asking this question, then today is your lucky day. My guest today has spent the last several years thinking about how to make the internet work for you, making it work for clients, and teaching people how to build a strong business foundation on the internet. He is the co-founder of One Marketing, a company that helps law firms create professional websites and then provide ongoing marketing that drivers traffic to the site and makes you look like an expert all at the same time. It is my pleasure to welcome to the show Marc Cerniglia. In this show we talk about: The thing you can do today when starting out to get immediate business; Why Marc himself decided to redesign his website; The three key elements every successful website should have; How to spot the real experts in this field; How to use one piece of content to reach those you know and those you don’t; and Much much more! By the time you are done with this podcast you are going to have pages of actionable content that will make you money today. Guaranteed! Show Resources Marc’s Website Marc’s Book Recommendation: The E-Myth Attorney: Why Most Legal Practices Don’t Work and What to Do About It Marc on Twitter Mailchimp Want to Take Your Law Firm to the Next Level? When I started my law firm I didn’t have any help. I didn’t have any direction. There were resources out there but they weren’t organized and they didn’t give me the down and dirty, how-to resources that I needed. Well, that exists now. And, in addition to that I’m building a place where successful law firm owners can meet to talk shop and get ahead. It’s called Law Firm Confidential. If you are interested in checking it out and learning more, click here. Christopher Small is the owner of Emerald City Law Group, Inc., a Seattle personal injury and criminal defense law firm, and at heart, an entrepreneur. The post LFMM 074: Law Firm Internet Marketing Expert Marc Cerniglia appeared first on Law Firm Marketing Mastery.

If you missed part 1 of the Slight Edge. click here. If you missed part 2, click here. Where the Rubber Meets the Road This final discussion of the book is probably the most important. Yes, there is still some discussion on theory, but there is a lot more in this section on implementation and using the Slight Edge practice in your daily life. For example, there are 7 daily habits discussed that are game changers: Show up. Be consistent. Have a positive outlook. Be committed for the long haul. Cultivate a burning desire backed by faith. Be willing to pay the price. Practice slight edge integrity. To learn more about these slight edge habits and how to incorporate them to make your law firm successful, watch this video. Favorite Quotes from The Slight Edge If you haven’t read the book, you can get it here: The Slight Edge: Turning Simple Disciplines into Massive Success and Happiness And you should get it. But, in the meantime, here are a few of my favorite quotes. Listen to the podcast to get some context for these quotes in my business. The slight edge is a process. You are constantly choosing which way you go: up with the 5 percent, or down with the 95 percent. You don’t just make that choice once and then say “ahh, I’m finished, now I’m all set.” You make that choice moment to moment to moment – and keep making it, every month and every day, for the rest of your life. You are the combined average of the five people you associate with the most – including the way you walk, talk, act, think, and dress. Your income, your accomplishments, even your values and philosophy will reflect them. Being productive and being busy are not necessarily the same thing. Doing things won’t create your success; doing the right things will. Trying to get rid of an unwanted habit is a bit like trying not to think about an elephant (the more you try not to think about it, the more you think about it). That’s because what you focus on, grows. It’s tough to get rid of the habit you don’t want by facing it head on. The way to accomplish it is to replace the unwanted habit with another habit that you do want. There are a lot more than that in this week’s podcast, plus some tidbits about how I put these quotes into practice on a daily basis. Enjoy! Want to Be Part of a Group that will Help You Reach Your Goals? I know one of the toughest things about starting and building a law firm is accountability. There is no one there to make sure you are doing the things you know you should be doing to get ahead. I know the second toughest thing about starting and building a successful law firm is not having anyone to bounce ideas off of that has the mindset of an entrepreneur, that is going to provide constructive feedback and help you take your initial idea and turn into into meaningful action. That’s why I started the Inner Circle, an exclusive mastermind group dedicated to helping you (and the group) reach new heights of success. If you’re interested in taking your business to the next level, click here. The post LFMM 073: The Slight Edge (part 3) appeared first on Law Firm Marketing Mastery.

It is my honor this week to talk to Haley Odom Ackerman, a former paralegal turned law firm consultant focusing on technology, efficiency, and practice management. If you know your firm needs to incoroporate more technology but you just aren’t sure where to get started, then this interview is a must listen for you. We also talk about how she got one of her articles featured on the front page of the Texas bar journal and how she’s amassed 3000 subscribers to her blog at odomackerman.com. Can Great Law Firm Management Make You More Money Haley Odom Ackerman seems to think so (and I’d agree with her 100%). When she started life as a paralegal she had a bird’s eye view into the way law firms were run. She had the opportunity to see law firms that had great organization and those that had poor organization. She was so driven to talk about her experiences and help other law firm owners out there that she started a blog – odomackerman.com. Originally that blog was about helping other paralegals navigate the shark infested waters of a law firm, but eventually she turned to providing solutions to law firms. And that’s where she is now, consulting law firms both big and small on things like case management, document management, and contact management to help them squeeze every bit of efficiency, and as a result revenue, out of each case. In this interview we dive into how analytics and software can help you supercharge your law firm. In addition to that, we talk about: The five analytics reports you should be running every week; The first two or three things every new law firm should focus on; How to hire a great paralegal; How to use your paralegal for maximum effectiveness; How to create a solid technical infrastructure; and Much much more! By the time you are done listening to this interview you’re going to have a notebook page full of actionable content. Guaranteed! Show Resources Haley’s Website Jitterbug Perfume By Tom Robbins Haley on Twitter Rocket Matter CLIO Want to Take Your Law Firm to the Next Level? When I started my law firm I didn’t have any help. I didn’t have any direction. There were resources out there but they weren’t organized and they didn’t give me the down and dirty, how-to resources that I needed. Well, that exists now. And, in addition to that I’m building a place where successful law firm owners can meet to talk shop and get ahead. It’s called Law Firm Confidential. If you are interested in checking it out and learning more, click here. Christopher Small is the owner of Emerald City Law Group, Inc., a Seattle personal injury and criminal defense law firm, and at heart, an entrepreneur. The post LFMM 072: Law Firm Management Expert Haley Odom Ackerman appeared first on Law Firm Marketing Mastery.

via howleadersmanage.com Successful People Do What Unsuccessful People Won’t Do We’re back with another episode of the Law Firm Marketing Mastery Podcast and we’re continuing with our journey through the The Slight Edge: Turning Simple Disciplines into Massive Success and Happiness by Jeff Olson (you can listen to part 1 here. I’ve never done this kind of in depth analysis of a book on this podcast before, and I think that speaks to the impact this book has had on the way I do things. What I love about this book is it took a philosophy I generally understood and lived by and provided a road map to exponentially increase my productivity, my happiness, and my success. And this episode is chock full of just as much value as part 1. Slight Edge Analysis Part 2 Act “As If” to Reach Your Fullest Potential One of the big lessons in this podcast is the idea of thinking about what your best self is like. Think about who you want to be. If you want to be the best lawyer in the world, think about who that person is, how they act, what they do on a daily basis, and what’s important to them. If you want to be the best business owner in the world, do the same. And then today, as you go through your day, start making decisions based on what you think that person would do. For example, if you want to be the best attorney in the world, when it’s time to clock out and you haven’t read the daily case decisions released by your state’s supreme court, what do you do? What would that amazing attorney do? Would they read those cases? If so, maybe you should do that. When you are tired and thinking about being satisfied with your work product even though you know it’s not the best, what do you do? What would an amazing attorney do? How does the best attorney in the world walk into a room? How do they act when they are in the company of other great attorneys? How to they dress? How do they talk to people? These are the slight edge choices that will skyrocket you to success. Want to Be Part of a Group that will Help You Reach Your Goals? I know one of the toughest things about starting and building a law firm is accountability. There is no one there to make sure you are doing the things you know you should be doing to get ahead. I know the second toughest thing about starting and building a successful law firm is not having anyone to bounce ideas off of that has the mindset of an entrepreneur, that is going to provide constructive feedback and help you take your initial idea and turn into into meaningful action. That’s why I started the Inner Circle, an exclusive mastermind group dedicated to helping you (and the group) reach new heights of success. If you’re interested in taking your business to the next level, click here. The post LFMM 071: The Slight Edge (Part 2) appeared first on Law Firm Marketing Mastery.

image from houseofshine.com This is the Book that Will Change Your Life I read a ton of books. And I recommend a ton of books (click here for a list of my must read books). This book is a game changer. Here’s the back story. I’m starting this new podcast called “Successful in Seattle” (if you don’t want to miss out on that, and you don’t, click here) where I interview successful people in Seattle to learn how they got where they are and what lessons they learned in the process. I also ask for one book they recommend. One of my interviewees told me he always recommends “The Slight Edge: Turning Simple Disciplines into Massive Success and Happiness” by Jeff Olson. He told me he reads it at least once a year. And he’s the type of guy that when he tells me what he reads, I want to read it. So I bought it, and I’ve been thinking about it and implementing it ever since. I Want to Share the Slight Edge with You I know that 99% of you aren’t going to read this book. That’s just one of the sad parts of what I do. I could tell you this book would save your business, save your life, and most of you still wouldn’t read it. That’s the slight edge at work. Just the opposite way. But I digress. I knew that you wouldn’t read this book, but I still wanted to share it with you. I wanted to share the parts of it that resonated with me. And then I remembered I had a podcast that would be perfect for that. And here we are. What I’m Doing in the Podcast Episode This podcast is pretty simple – I go through and read the quotes out of the book that and talk about how they apply to starting and building a successful law firm. You will notice that this is part 1. There was too much great stuff to say about this book so I had to split it up into at least 2 episodes (we’ll see how far we get with the next episode). And that’s that. Enjoy. And listen with intention. This book can change your life if you let it. Make today the day that you make the decision that best for you in the long term. What do you think? Are you buying into this? I would love to know your thoughts about this episode. Leave a comment or email me and tell me whether or not this information is resonating with you, and why it is or isn’t. The post LFMM 070: The Slight Edge (part 1) appeared first on Law Firm Marketing Mastery.