Lead With Your Brand!™

Welcome to the final week of the #LeadWithYourBrandChallenge! Each week in January, Jayzen is breaking down the Lead With Your Brand system into its five steps. Every Tuesday, listen to the podcast & learn about the next step to build your personal brand and help you toward your next Career Breakthrough!  There are even free downloadable worksheets with each step to help you in the process. Step Five : Promote Yourself You have heard the old saying, “if a tree falls in a forest and no one is around to hear it, does it really make a sound?” The same thing is true about your brand. You can do all of the work to put it down on paper and be thoughtful about your actions and your choices. But, if no one is hearing about it, nobody knows about you. There are three ways to really think about this. One is your advertisement. This is what you say about yourself. You control this message. What is your elevator pitch? How do you show up on brand and what do you say in a meeting or on a conference call. Second, is all about your influencers – your SuperFans.  Who are the people that are your brand ambassadors? These SuperFans love you and talk about you when you’re not in the room. What have you done lately to make sure that you are top of their mind? The final element is word-of-mouth. There is no easy solution to this. You must show up on-brand with your actions and behaviors every single day. This is what people say about you when you’re not in the room. This should be an amazing tailwind that helps your brand moving further and faster in the right direction. Without self-management, it could wind up being a headwind that is causing drag on your brand. Jayzen is thrilled to welcome Rick Elmore to the show.  A former player in the NFL, Rick has gone on to be the founder and CEO of Simply Noted - one of the coolest new companies in business!  In this digital age, Rick and his team are recapturing the incredible impact of handwritten notes, only now on a massive scale using the latest robotic technology. Guest Bio Rick Elmore Founder and CEO Simply Noted Rick Elmore is an entrepreneur, sales and marketing expert, and former college and professional football athlete. As the Founder and CEO of Simply Noted, Rick developed a proprietary technology that puts real pen and ink to paper to scale handwritten communication, helping businesses of all industries scale this unique marketing platform to stand out from their competition and build meaningful relationships with clients, customers, and employees. Founded in 2018 and based in Tempe, Arizona, Simply Noted has grown into a thriving company with clients of various sizes across the country including in hospitality, real estate, insurance, nonprofit, franchise, B2B, and others. Rick has served as the company’s CEO since its founding, for more than three years, and has over a decade of sales and marketing industry experience. Links  To learn more about Lead With Your Brand and the Career Breakthrough Mentoring program , please visit LeadWithYourBrand.com To book Jayzen for a speaking engagement or workshop at your company, visit Jayzenpatria.com Please connect on Linkedin and all platforms @jayzenpatria

Welcome to Week 4 of the #LeadWithYourBrandChallenge! Each week in January, Jayzen is breaking down the Lead With Your Brand system into its five steps. Every Tuesday, listen to the podcast & learn about the next step to build your personal brand and help you toward your next Career Breakthrough!  There are even free downloadable worksheets with each step to help you in the process. Step Four: Keep Up Your Image Now that you have created your five to eight SuperSized brand attributes, you have to live them every single day. The bottom line is a Brand isn’t about words that you put on paper. It’s about the actions and the choices you make every single day. Take those brand attributes and peel the layers back. Imagine that you are on a reality show. We have had a film crew follow you all last week. We are playing the tape back and watching. What are the things that we would see do? What would we hear you say and how would you say it? What are the things you do that we would label as your brand attributes? Ultimately, leading with your brand is about observable actions and behaviors that you must demonstrate every day. Document a list of these behaviors and start emulating them in a consciously, competent way. Great brands think about their brand filter. Create your formula that determines the way that you dress, the way that you maintain your office space, and most importantly, the way you create your signature projects. No matter how boring a project or task you’ve been given, you can do it in a way that brings your brand attributes to life and really promotes you. Jayzen is excited to welcome Daphne Kwok to the show.  Her work as the Vice President of Diversity, Equity & Inclusion for Asian American & Pacific Islander Audience Strategy at AARP empowers Asian Americans & Pacific Islanders (AAPIs) to choose how they live as they age.  Previously, Ms. Kwok was appointed by President Barack Obama in 2010 to chair his Advisory Commission on Asian Americans and Pacific Islanders.  Guest Bio Daphne Kwok Vice President Diversity, Equity & Inclusion, Asian American & Pacific Islander Audience Strategy AARP Daphne Kwok is the Vice President of Diversity, Equity & Inclusion for Asian American & Pacific Islander Audience Strategy at AARP.  Her work empowers Asian Americans & Pacific Islanders (AAPIs) to choose how they live as they age.  She brings to AARP her experience as a “leader of leaders” through her community service in promoting and empowering the AAPI community.   Ms. Kwok was appointed by President Barack Obama in 2010 to chair his Advisory Commission on Asian Americans and Pacific Islanders. The Commission served as the “eyes and ears” of the community advising the President and the federal government about the issues impacting the AAPI community.  As Chair, Ms. Kwok met with AAPI communities throughout the country, connecting them to regional federal agency representatives.  This opened an opportunity for the agencies to learn about these communities and to acquaint them with their programs and services.   Ms. Kwok concluded her term as chair in May 2014 but continued as a commissioner until February 2017. Previously, Ms. Kwok was Executive Director of Asians & Pacific Islanders with Disabilities of California.  She was also the Executive Director of the Angel Island Immigration Station Foundation in San Francisco.  For 11 years, she was the Executive Director of the Organization of Chinese Americans (OCA), a national membership based civil rights organization, where she addressed:  hate crimes, campaign finance, immigration, Census 2000, English-only, and affirmative action.  She was the first elected Chair of the National Council of Asian Pacific Americans, a network of national APA organizations.  She also served as Executive Director of the Asian Pacific American Institute for Congressional Studies.   A 1984 graduate of Wesleyan University, Ms. Kwok is the first Asian American to serve on its Board of Trustees, is a trustee emeritus and chaired the Wesleyan Alumni Association.  Ms. Kwok’s board service includes: Chair of APIAVote,  a member of the Comcast-NBCUniversal Joint Diversity Advisory Council, Co-Chair of the Nielsen External Asian Pacific Advisory Council and board member of the Asian American Advertising Federation and Future Proof Institute.  Links  To learn more about Lead With Your Brand and the Career Breakthrough Mentoring program , please visit : LeadWithYourBrand.com To book Jayzen for a speaking engagement or workshop at your company, visit Jayzenpatria.com Please connect on Linkedin and all platforms @jayzenpatria

On to Week 3 of the #LeadWithYourBrandChallenge! Each week in January, Jayzen is breaking down the Lead With Your Brand system into its five steps. Every Tuesday, listen to the podcast & learn about the next step to build your personal brand and help you toward your next Career Breakthrough!  There are even free downloadable worksheets with each step to help you in the process.  Step Three: Refine Who You Want To Be Now it’s time to turn up the volume to be the best you you can be. Take those 5 to 8 brand attributes that you came up with in the last step. Go through the McDonald’s drive-through and SUPERSIZE your words and define those attributes as your SUPERPOWERS. Take those words and switch them from being commodity descriptors that everyone uses and make them uniquely you.   Don’t just say, “I’m a good presenter.” Say, “I’m a showman!” It’s not, “hey I’m well networked and have great relationships with people.” it’s, “I’m a super connector!”  Why just be analytical when you can be a Data Guru? If you are organized, are you really a Precision Executor? If you are innovative, are you really a First-Mover who is the first to jump onto new ideas and trends?  These super-charged ownable words now become your word bank for Linkedin, annual reviews, job applications, how you talk about yourself and how you present your ideas.  Jayzen is excited to welcome Robin Singhvi to the show. Robin spent over a decade in the US B2B SaaS space as a sales and solutioning leader, playing the quarterback between sales and product teams to develop and execute the best solutions for customers and key stakeholders and went on to create SmartCue.   Guest Bio Robin Singhvi Founder,  SmartCue   Robin Singhvi is the founder of SmartCue, a smart sales effectiveness platform that helps sales teams deliver personalized product demos and close deals faster. Robin spent over a decade in the US B2B SaaS space as a sales and solutioning leader, playing the quarterback between sales and product teams to develop and execute the best solutions for customers and key stakeholders.   He built up the muscle memory to identify prospect needs and accelerate deal cycles. Robin has demonstrated success at driving high-value, complex, strategic partnerships with multiple stakeholders and teams in a highly matrixed environment.  Robin has a computer science degree from here in India (2003) and an MBA from Willamette University in Salem, Oregon (2010). Post his MBA, he spent 10+ years with startups of various sizes, all in the B2B SaaS space selling to Enterprise clients, mostly in the US. His roles at these companies were primarily at the intersection of sales & product.    Links  To learn more about Lead With Your Brand and the Career Breakthrough Mentoring program , please visit : LeadWithYourBrand.com   To book Jayzen for a speaking engagement or workshop at your company, visit Jayzenpatria.com   Please connect on Linkedin and all platforms @jayzenpatria  

Welcome to week 2 of the #LeadWithYourBrandChallenge! Each week in January, Jayzen is breaking down the Lead With Your Brand system into its five steps. Every Tuesday, listen to the podcast & learn about the next step to build your personal brand and help you toward your next Career Breakthrough! There are even free downloadable worksheets with each step to help you in the process.  What if you were to use a brand marketer’s toolkit to build your own personal brand? What if you thought about yourself as a product? In a world where thousands of people do your exact same job, you must find a way to be more than just a commodity worker. In your career, you must be a Super-Premium Brand that gets people to do more, contribute more, and pay you more – just like they do for great brands that they love. Ask yourself, in your career, are you coffee or are you Starbucks?  Step Two: Know What You Stand For Today Here is the dirty little secret. We can all smell inauthenticity from a mile away and it reeks! If you’re thinking, “I want to be Steve Jobs” or “I want to be Sheryl Sandberg” or “I want to have Oprah Winfrey‘s brand,” the truth is, you are not Oprah, and you’re never going to be her! Who you are is you. What you can be is THE BEST you! Start by thinking authentically what your brand authentically is today. What are those words and adjectives that people have used to describe you, sometimes even since you were a little kid? What do people love about you? Find 5 to 8 words that resonate with you. Maybe you are analytical, organized, and innovative. These become your brand attributes that you lead with all the time and are truly authentically you.  Jayzen is thrilled to welcome Galina Cherny to the show. Speaking very little English, Galina and her family emigrated to the US when she was early in her career. She landed a job as a clerk, and went on to become an early computer programmer. Ultimately, leading technology teams as an executive. She is now a leadership coach founding her own boutique firm, The Cherny Group. She also recently published her memoir, The Last Train to Freedom.   Guest Bio Galina Cherny Leadership Coach & Author  Galina was born and raised in the capital of Soviet Ukraine—Kiev (now Kyiv). In 1979, she emigrated to the United States as a Jewish refugee with her husband and their three-year-old son. Galina was twenty-six.  She began her professional journey in Los Angeles, where the family settled upon arrival. Starting as a simple clerk with very limited English proficiency, she later became a computer programmer and ultimately ascended to technology executive leadership and later became a transformational leadership coach, founding her own boutique firm, The Cherny Group.  Galina is a gracious hostess who loves bringing people together in her home in Encino, California where she lives with her husband John. Galina and John enjoy travel, dancing, and the outdoors. But most of all, they love spending time with their two sons and their families. They have four grandchildren, who are the light of their lives.   Galina is a passionate storyteller whose childhood dream of becoming a writer materialized with her memoir, The Last Train to Freedom.    Links  To learn more about Lead With Your Brand and the Career Breakthrough Mentoring program , please visit : LeadWithYourBrand.com   To book Jayzen for a speaking engagement or workshop at your company, visit Jayzenpatria.com   Please connect on Linkedin and all platforms @jayzenpatria  

It’s time to Lead With Your Brand…New Year!  As we start 2023, Jayzen is thrilled to announce the #LeadWithYourBrandChallenge! Each week for the next five weeks, Jayzen is breaking down the Lead With Your Brand system into its five steps. EveryTuesday, listen to the podcast & learn about the next step to build your personal brand and help you toward your next Career Breakthrough! There are even free downloadable worksheets with each step to help you in the process.  What if you were to use a brand marketer’s toolkit to build your own personal brand? What if you thought about yourself as a product? In a world where thousands of people do your exact same job, you must find a way to be more than just a commodity worker. In your career, you must be a Super-Premium Brand that gets people to do more, contribute more, and pay you more – just like they do for great brands that they love. Ask yourself, in your career, are you coffee or are you Starbucks?  This week’s episode provides an introduction to the system and Step One: Define Your Audience. Remember, when you try to be something to everyone, you are really nothing to no one. That’s right, you don’t need to be everyone’s cup of tea! You have got to find your target audience. Think about the people who love you. Who are your raving fans today? Who buys your services? Who promotes you? Who asks you to be on their team? Now, what is the secret sauce between that group of people that you can define as your tribe that your brand can super serve.  Plus, as always, you’ll hear from amazing leaders in entertainment, tech, media & more starting with this week’s guest, Raman Sehgal, founder and Global President of Ramarketing, an agency looking to raise companies' profile and generate leads in the pharma and biotech sectors. Raman is also the author of The Floundering Founder: 24 Lessons to Refocus Your Business and Better Yourself.   Guest Bio  Raman Sehgal Founder and Global President Ramarketing – Having founded ramarketing in 2009, Raman has grown the business (headquartered in the UK’s North East with a presence in Boston, MA) beyond what he ever could have imagined. A $multi-million, PE-backed, international digital, design, and content marketing agency, with over 60 employees and growing, supporting clients in the life science space across the world.  Today, alongside being an entrepreneur and ramarketing’s Global President, Raman is an international best-selling author, keynote speaker, blogger, guest lecturer, and Forbes Agency Council Member. He is also co-founder of Lead Candidate, a specialist talent acquisition partner for the pharma and biotech outsourcing space, and the host of industry-leading pharmaceutical podcast - Molecule to Market where he takes listeners inside the outsourcing space of the drug development and manufacturing ecosystem.    During Raman’s career, he has been privileged to work with 100s of brands across the global life science supply chain, advising on business, comms, digital marketing, and creative strategy. Raman is the host of the Molecule to Market podcast and the author of The Floundering Founder: 24 Lessons to Refocus Your Business and Better Yourself.  Links  To learn more about Lead With Your Brand and the Career Breakthrough Mentoring program , please visit : LeadWithYourBrand.com  To book Jayzen for a speaking engagement or workshop at your company, visit Jayzenpatria.com  Please connect on Linkedin and all platforms @jayzenpatria  

As we close out 2022, we are taking a moment to reflect on Season Three of the Lead With Your Brand! Podcast. Jayzen shares his year-end thoughts including defining a brand that is less about selling yourself and more about defining that lasting memory that helps others see the value that you bring and planning for 2023 by making action out of resolutions. Plus, we’ve pulled together some of the best career advice from the last season to help each of you move towards your next career breakthrough in 2023. Our guests include:   Keesha Boyd - Executive Director of Multicultural Entertainment, Comcast Jennifer Darling - LinkedIn Guru & Speaker Bobby Amirhshahi -  SVP and Head of Communications, Macy’s Inc Maryam Banikarim - Co-foudner of NYC Next Brad Baumoel - Managing Director, Global Head of LGBT+ Affairs, JPMorgan Chase & Co. Migdalia Figueroa - General Manager, Telemundo Orlando Donna Fujimoto Cole - President &  CEO, Cole Chemical & Distributing Inc. David Ambroz - External Affairs & Community Engagement (West), Amazon Mike Sington – Entertainment, Pop Culture and Lifestyle Expert Cynthia Chu - Chief Financial Officer & Growth Officer, Audible Wilson Cruz - Actor & Activist Daniella Pierre Bravo - Reporter, MSNBC’s Morning Joe H Schuster - Founder &  CEO,  HusslUp   Links  To learn more about Lead With Your Brand and the Career Breakthrough Mentoring program , please visit : LeadWithYourBrand.com To book Jayzen for a speaking engagement or workshop at your company, visit Jayzenpatria.com Please connect on Linkedin and all platforms @jayzenpatria  

As we continue through the holiday season, it’s important to recognize what a stressful time of year it can be. Stress can bring out aspects of your brand in a way that becomes a tailwind, or something that slows you down and drags you back, rather than the positive headwind that you intended.  So when stress hits, hit the pause button, take a breath and make sure that you are leading with your brand attributes at the right volume and intensity.  Jayzen is happy to welcome Ari Krzyzek to the show.  With a focus on helping women-led brands in FemTech & DTC, she has over 10 years of branding and design experience, is a certified brand strategist, and UX expert. She has transformed business visions into a tangible form that helps set their business apart from their competitors.  In addition, she serves as a design consultant, mentor, and professional peer in support of fellow female entrepreneurs through the #1 ranked private business incubator in the world, 1871 Chicago.    Guest Bio Ari Krzyzek CEO & Head of Strategy of Chykalophia CEO & Head of Strategy of Chykalophia (read: see-ka-lo-fia), Ari Krzyzek helps Femtech DTC and women-led companies craft a brand that delights their customers beyond a pretty design, delivers no-brainer user experience, and gets them the clarity they need to for their business to thrive online. She has over 10 years of branding and design experience, is a certified brand strategist, and UX expert. She has transformed business visions into a tangible form that helps set their business apart from their competitors. As her diverse client roster attests, the one constant in her work is spot-on design for major impact every time. She’s the co-host of Halo Femtech Podcast, a podcast that honors disruptive innovators and change-makers advancing women’s health. Furthermore, she serves as a design consultant, mentor, and professional peer in support of fellow female entrepreneurs through the #1 ranked private business incubator in the world, 1871 Chicago,Interaction Design Foundation, Ms.Tech, and ADPList.   Links  To learn more about Lead With Your Brand and the Career Breakthrough Mentoring program , please visit : LeadWithYourBrand.com  To book Jayzen for a speaking engagement or workshop at your company, visit Jayzenpatria.com  Please connect on Linkedin and all platforms @jayzenpatria

In this season of giving and helping others, Jayzen welcomes Gail McGovern to the show.  Gail is the president and CEO of the American Red Cross.  She brings insightful reflections and wisdom from her amazing career leading billion dollar organizations and transforming the Red Cross into a 21st Century emergency response and blood services organization.  In the midst of “the great resignation,” now is the time for a career mindset shift. Think about your career not as a ladder to climb in a linear fashion, but as a lattice to explore. Oftentimes, the best career move you can make is lateral or even a small step back that can ultimately propel you forward. It is about having the curiosity to break out of the box and take on a new challenge, while keeping an eye on the big picture and where you want to go.    Gail has had an incredible career by constantly challenging herself to learn new skills and thus, bring more to the table. Starting her career as a computer programmer, her curiosity about all aspects of business and running an organization have been the driving force in her many career breakthroughs.  Guest Bio Gail McGovern, president and CEO of the American Red Cross, began her career as a  computer programmer at AT&T. She moved up the ranks to become executive vice  president for the Consumer Markets Division, a $26 billion business with 40,000  employees. In 1998, Gail joined Fidelity Investments where she served as president of  Fidelity Personal Investments, a unit with 10,000 employees and a half trillion dollars of  assets under management.  Four years later, Gail joined the faculty of Harvard Business School where she taught  marketing. In 2008, she accepted the position of president and CEO of the American  Red Cross, a $3 billion organization devoted to alleviating human suffering in the face of  emergencies.  Since joining the Red Cross, Gail has helped to transform the 139-year old American  institution into a 21st Century emergency response and blood services organization. Her  transformational initiatives have led to improved fiscal stability, and have expanded the  reach of lifesaving Red Cross services. She has also overseen the enormous growth of  the organization’s social media presence – including the introduction of a series of free  mobile apps for first aid, hurricanes, tornadoes and other emergency scenarios that put lifesaving skills at people’s fingertips.  Gail is a graduate of Johns Hopkins University, where she received an undergraduate  degree in Quantitative Sciences, and Columbia University where she earned her  MBA. She was awarded alumna of the year from both Universities. Gail was recognized  by Fortune Magazine in both 2000 and 2001 as one of the most powerful women in Corporate America.    Links  To learn more about Lead With Your Brand and the Career Breakthrough Mentoring program , please visit :  LeadWithYourBrand dot com   To book Jayzen for a speaking engagement or workshop at your company, visit : JayzenPatria dot com   To learn more about about the American Red Cross or to make a contribution, visit RedCross dot org        

The holiday season is officially here, and it is the perfect time to Lead With Your Brand by reaching out to people in your network that you haven’t spoken to in a while, and use the opportunity to reconnect with them.  Great networking is all about leveraging organic situations to naturally connect with people so that you can stay top of mind, but don’t just reach out with the same holiday wishes as everyone else. Rather, take a moment to thank those around you for the impact that they have had on your career and share the inspiration that they have brought to you.   This week, Jayzen welcomes David Rose to the show. As a five-time entrepreneur, David draws on design culture, psychology, and technology to envision future products and businesses enabled by the metaverse. He is known for translating complex technologies into delightfully intuitive new products and consulting with businesses on how to thrive during digital disruption. David’s work has been featured at the New York Museum of Modern Art, covered in The New York Times, WIRED, and The Economist, and parodied on The Colbert Report.   Guest Bio David Rose MIT Lecturer, Author & Metaverse Entrepreneur David Rose, MIT lecturer, inventor, and five-time entrepreneur, draws on design culture, psychology, and technology to envision future products and businesses enabled by the metaverse. In his first book, Enchanted Objects, David focused on the Internet of Things. Since then he founded and sold a healthcare company, a computer vision company, and was VP of Vision Technology at Warby Parker. He is known for translating complex technologies into delightfully intuitive new products and consulting with businesses on how to thrive during digital disruption.   David’s work has been featured at the New York Museum of Modern Art, covered in The New York Times, WIRED, and The Economist, and parodied on The Colbert Report. His home was featured in a New York Times video “The Internet of Things” about inventions that incorporate magic into everyday objects: a Google Earth coffee table that responds to gestures, Skype cabinetry in the living room, and a doorbell reminiscent of Mrs. Weasley's clock that rings when a family member is on their way home. He even got John Stewart to belly laugh when he was a guest on The Daily Show!     Links  To learn more about Lead With Your Brand and the Career Breakthrough Mentoring program , please visit : LeadWithYourBrand.com   To book Jayzen for a speaking engagement or workshop at your company, visit Jayzenpatria.com   Please connect on Linkedin and all platforms @jayzenpatria  

It’s that time of year again…you guessed it, year end performance reviews! Now is the time to think through the key words that describe your personal brand, that is, your word bank of brand attributes. Jayzen takes a special moment in this show to help you better get your arms around how to create and use your personal word bank, as these are the key attributes that you want to be known for and should be used to populate your year end review. This week, Jayzen is thrilled to welcome Victoria Russell to the show. Victoria is the first Chief Diversity & Inclusion Officer of Beam Suntory, a world leader in premium spirits and has an amazing career journey to share. Earlier in her career, she worked in marketing, analytics and compensation across several top companies before moving into D&I. Her philosophy of “saying yes” in her career and leaning into the fear of new positions has allowed her to continue to grow and expand her roles, with wisdom we can all learn from. She sits on several non-profit boards and her work has been widely recognized, including being named to the Executive Leadership Council, honored as a Daughter of Greatness by the Muhammad Ali Center and featured as Today’s Woman 2020 Most Admired Woman in the Corporate Category. Guest Bio Victoria Russell Chief Diversity & Inclusion Officer Beam Suntory In January 2021, Victoria Russell was named the first Chief Diversity & Inclusion Officer of Beam Suntory, a world leader in premium spirits. In this newly created role, Russell joined the company’s Senior Leadership Team and leads diversity and inclusion across talent acquisition, career development and employee retention, marketing, community relations, and building organizational capability to better recognize bias and further drive inclusive mindset. Russell also supports the development of diversity guidelines for the company’s supplier base and champions Employee Impact Groups and leaders across the business. Before joining Beam Suntory, Russell had a successful 14-year career at Papa John’s International, ultimately stepping up during difficult times in 2018 to become the first to lead Diversity, Equity & Inclusion. In that role, Russell was credited with step-changing the company’s actions to build a diverse, equitable and inclusive organization comprised of 120,000 team members. She previously held marketing analytics roles of increasing responsibility, providing valuable insights into the business, and the customers and communities they serve. Prior to Papa Johns, Victoria held compensation and marketing roles at Lexmark, Humana, and Brown-Forman and earned a Bachelor of Business Administration and a M.B.A in Marketing from the University of Kentucky. Victoria serves on several non-profit boards including, Fund for the Arts – Board Chair, Leadership Louisville, and the Chestnut Street YMCA. In 2019, she was named “Woman Making A Difference” by Louisville Business First and selected as one of Louisville’s Forty Under 40. She was also featured in The Business Journals’ Influencers: Rising Stars, a national list of influential young executives. Her other recent accomplishments include Leadership Louisville Class of 2020, University of Kentucky 2019 Lyman T. Johnson Torch of Excellence Award, founding member of the Adweek D&I Council and named of one the Adweek & Adcolor 2020 Champions of Diversity & Inclusion. Victoria was also named to the Executive Leadership Council, honored as a Daughter of Greatness by the Muhammad Ali Center and featured as Today’s Woman 2020 Most Admired Woman in the Corporate Category. Links To learn more about Lead With Your Brand and the Career Breakthrough Mentoring program , please visit : LeadWithYourBrand.com To book Jayzen for a speaking engagement or workshop at your company, visit Jayzenpatria.com Please connect on Linkedin and all platforms @jayzenpatria

It’s that time of year again…you guessed it, year end performance reviews! Now is the time to think through the key words that describe your personal brand, that is, your word bank of brand attributes. Jayzen takes a special moment in this show to help you better get your arms around how to create and use your personal word bank, as these are the key attributes that you want to be known for and should be used to populate your year end review. This week, Jayzen is thrilled to welcome Victoria Russell to the show. Victoria is the first Chief Diversity & Inclusion Officer of Beam Suntory, a world leader in premium spirits and has an amazing career journey to share. Earlier in her career, she worked in marketing, analytics and compensation across several top companies before moving into D&I. Her philosophy of “saying yes” in her career and leaning into the fear of new positions has allowed her to continue to grow and expand her roles, with wisdom we can all learn from. She sits on several non-profit boards and her work has been widely recognized, including being named to the Executive Leadership Council, honored as a Daughter of Greatness by the Muhammad Ali Center and featured as Today’s Woman 2020 Most Admired Woman in the Corporate Category. Guest Bio Victoria Russell Chief Diversity & Inclusion Officer Beam Suntory In January 2021, Victoria Russell was named the first Chief Diversity & Inclusion Officer of Beam Suntory, a world leader in premium spirits. In this newly created role, Russell joined the company’s Senior Leadership Team and leads diversity and inclusion across talent acquisition, career development and employee retention, marketing, community relations, and building organizational capability to better recognize bias and further drive inclusive mindset. Russell also supports the development of diversity guidelines for the company’s supplier base and champions Employee Impact Groups and leaders across the business. Before joining Beam Suntory, Russell had a successful 14-year career at Papa John’s International, ultimately stepping up during difficult times in 2018 to become the first to lead Diversity, Equity & Inclusion. In that role, Russell was credited with step-changing the company’s actions to build a diverse, equitable and inclusive organization comprised of 120,000 team members. She previously held marketing analytics roles of increasing responsibility, providing valuable insights into the business, and the customers and communities they serve. Prior to Papa Johns, Victoria held compensation and marketing roles at Lexmark, Humana, and Brown-Forman and earned a Bachelor of Business Administration and a M.B.A in Marketing from the University of Kentucky. Victoria serves on several non-profit boards including, Fund for the Arts – Board Chair, Leadership Louisville, and the Chestnut Street YMCA. In 2019, she was named “Woman Making A Difference” by Louisville Business First and selected as one of Louisville’s Forty Under 40. She was also featured in The Business Journals’ Influencers: Rising Stars, a national list of influential young executives. Her other recent accomplishments include Leadership Louisville Class of 2020, University of Kentucky 2019 Lyman T. Johnson Torch of Excellence Award, founding member of the Adweek D&I Council and named of one the Adweek & Adcolor 2020 Champions of Diversity & Inclusion. Victoria was also named to the Executive Leadership Council, honored as a Daughter of Greatness by the Muhammad Ali Center and featured as Today’s Woman 2020 Most Admired Woman in the Corporate Category. Links To learn more about Lead With Your Brand and the Career Breakthrough Mentoring program , please visit : LeadWithYourBrand.com To book Jayzen for a speaking engagement or workshop at your company, visit Jayzenpatria.com Please connect on Linkedin and all platforms @jayzenpatria

In celebration of Veteran’s Day in the United States, we’re reaching into the vault to share one of our favorite shows from the first season. Jayzen is thrilled to welcome Val Nicholas to the show as they talk about his start in the US Army and how it impacted on his personal brand and media career. We all pay a premium for the brands that we love. Great brands stand for something and give you a full brand experience, versus just being a commodity product where the lowest cost is all that matters. The same is true of your personal brand and how your career audience sees you. Are you a super-premium brand that commands a higher price? Are you the go-to person that everyone wants on their project team? Or, do you just blend in as one of the herd. To reach your next career breakthrough, you have to stand out like a super-premium brand. Val is an award winning producer and currently is the Senior Vice President and Creative Director SummitMedia Corporation. Previously, he has held executive positions at several top media companies. Val is a proud veteran of the US Army and has worked extensively to expand workplace opportunities for vets. Guest Bio Val Nicholas is the Senior Vice President and Creative Director at SummitMedia Corporation and co-founder and executive producer of Eyes on Target Productions, a production partner of Blumhouse. He is an seven-time Emmy award-winning television marketing and program production executive and has experience both in front of and behind the camera. He has held management positions at top media companies including NBC News & MSNBC, ABC and KCRA-TV. Val is a proud veteran of the US Army and attended the US Army Leadership Training School. He currently sits on the national board of the USO and Blue Star Families. Links To learn more about Lead With Your Brand and the Career Breakthrough Mentoring program , please visit :LeadWithYourBrand.com To book Jayzen for a speaking engagement or workshop at your company, visit Jayzenpatria.com Please connect on Linkedin and all platforms @jayzenpatria

Lead With Your Brand listeners are always asking about which episodes are not to miss. Although we love each of our guests, this week we are reaching into the vault to share an amazing show from our second season. Jayzen is so thrilled to welcome his former colleague and all around amazing person, Susan Jin Davis, to the podcast. Susan has an amazing story to tell that is truly at the intersection of career and life. She has an incredible understanding how intertwined work and life are and need to be. As a self-proclaimed “change agent,” Susan leads with her bold brand to support her community and the world we all share, with a “pay it forward” attitude, constantly trying to open doors for those around her. Susan has had an incredible career journey, serving as Comcast’s first Chief Sustainability Officer, working as an attorney and many other roles. She has been a pioneer in the field and currently is the Social Impact Officer for Al Roker Entertainment. In addition to her work in sustainability and social impact, She is a tireless advocate for diversity and the AAPI community. Guest Bio Susan Jin Davis Social Impact Officer, Al Roker Entertainment Susan Jin Davis has 30 years of experience in the telecommunications, media, entertainment, and technology industries. She currently serves as Social Impact Officer for Al Roker Entertainment, a leading producer of TV, digital, branded programming and entertainment. She is also an advisor for ALO Advisors, a firm specializing in areas of sustainability, diversity, and corporate social responsibility. She is also serving as a Senior Advisor on Social Impact & Sustainability for Philadelphia Soccer 2026, as part of Philadelphia's application team to be a host city for the World Cup games in 2026. Her focus is on human rights such as worker rights, housing, discrimination, safety and security, and grievances. Most recently, Ms. Jin Davis was a senior executive at Comcast Corporation, where she held a multitude of roles over a 15-year career at the Company, including becoming the company’s first Chief Sustainability Officer, creating the framework for the company’s Environmental, Social, and Governance disclosures, operationalizing its renewable energy and energy efficiency strategy, and contributing to transforming its fleet to low-carbon vehicles. Ms. Jin Davis is a well-experienced and well-respected executive in the area of diversity, equity, and inclusion (“DEI”). While at Comcast, Ms. Jin Davis negotiated a historic Memorandum of Understanding between Comcast and the Asian American and Pacific Islander (AAPI) national community as part of the company’s acquisition of NBCUniversal. This created ground-breaking diversity commitments in the areas of programming, supplier, employment, and community investment that are the foundation for the company’s current DEI strategy. An advocate for Asian Americans and Pacific Islanders (AAPIs) in business and corporate America, she is active in the AAPI community nationally. She serves as the Chair of the Board of the Asian Pacific American Institute for Congressional Studies (APAICS) and serves on the Board of the Asian/Pacific Islander American Chamber of Commerce & Entrepreneurship (National ACE). Additionally, Ms. Jin Davis is a past board member of Leadership Education for Asian Pacifics, Inc. (LEAP) and the Asian and Pacific American Scholarship Fund (APIA Scholars). Her other volunteer leadership service includes the Board of Directors of the Juvenile Law Center and the Board of Trustees of her undergraduate alma mater, Bryn Mawr College where she earned a Bachelor of Arts degree in political science. She holds a Juris Doctor degree from the Dickinson School of Law of Penn State University. The active runner, arts lover, and foodie lives in Kennett Square, Pa. with her daughter, Sophia. Links To learn more about Lead With Your Brand and the Career Breakthrough Mentoring program, please visit: LeadWithyYourBrand.com To book Jayzen for a speaking engagement or workshop at your company, visit: JayzenPatria.com

You’ve seen her on Law & Order, Elementary, New Amsterdam and plenty more of your favorite shows! Jayzen is thrilled to welcome his very special guest, April Hernandez Castillo to the show. She launched her career as the “Yo girl” in the Visa Check Card spot starring Yao Ming and Yogi Berra, originally airing on the Super Bowl. Expanding her impact on the world, she has gone on to become a successful author and keynote speaker, sharing her message of resilience, overcoming adversity, and the ability to move beyond trauma. Her career wisdom learned from the hussle of Hollywood and constantly keeping your foundation strong while striving for more, are lessons that apply to any industry. Guest Bio April Hernandez Castillo Actor, Speaker, Author April Hernandez Castillo's dream became a reality when she booked her first commercial as the “Yo girl” in the Visa Check Card spot starring Yao Ming and Yogi Berra. The commercial would air for the Super Bowl and become a sports classic. She then went on to star in television shows such as; Law & Order: SVU, The following, Person of Interest, and Elementary. April garnered a recurring role on Showtime’s Dexter which she was nominated for a SAG nomination for Best Ensemble cast. April is most noted for her powerful portrayal as “Eva Benitez” in the hit movie Freedom Writers starring Oscar winner Hilary Swank. She also has worked on NBC’s popular show- New Amsterdam, Prodigal Son, and Gossip Girl. April has also graced a different stage as a public speaker. Her message of resilience, overcoming adversity, and the ability to move beyond trauma has taken April on a journey across the United States and internationally. Reaching an array of audiences from high schools, universities and conferences, she has spoken on some of the most prestigious stages starting from Harvard University, Q Conference to her biggest stage to date, TEDx. Links To learn more about Lead With Your Brand system, please visit: LeadWithyYourBrand.com To book Jayzen for a speaking engagement or workshop at your company, visit: JayzenPatria.com

“I reached a point in my career where I really wanted to be able to make a change in the industry that would help other people come into the business, and find their place and be able to work and tell stories, and do all the things that will democratize that access.” Jayzen is excited to welcome H Schuster to the show. H has built her career producing some of the most iconic unscripted television shows that we all love, and now as Founder and CEO of HUSSLUP, is transforming the creative industry. As an opportunity-maker, she is constantly striving in her career to not only create incredible content, but open the door for others along the way. H has more than 15 years of experience producing and overseeing high profile hits, including the Kardashian franchises, "The Biggest Loser," "MasterChef," and others. During her career, she has worked closely with top producers like Mark Burnett, Ben Silverman, and Eli Holzman and A-list talent, as well as with numerous FORTUNE 100 companies to integrate their brands into TV and digital content. Guest Bio H Schuster Founder + CEO HUSSLUP HUSSLUP Founder and CEO H Schuster is a senior media executive with more than 20 years of experience producing TV and leading divisions at major media companies and startups. She founded HUSSLUP to connect millions of professional creatives around the globe to each other and to the companies that need them in order to democratize access to the industry. As CEO, she leads a diverse, senior-level team of industry veterans with the mission of “transforming Hollywood’s old clique with one click.” Prior to HUSSLUP, H was Founder and CEO of Morocco Junction Entertainment, a production company financed by All3Media. She built a slate and oversaw creative development and production for projects at Discovery, TLC, Lifetime, History, Spike, MTV and Animal Planet, as well as executive producing “Abby’s Studio Rescue” for Lifetime and creating “Tabatha’s Life Takeover” for Bravo. She also provided strategic and content consulting to major production companies and producers. Earlier, Schuster headed unscripted television for Ryan Seacrest Productions, Reveille, and Shine America. She also served as the CCO who scaled Detour, a location-aware podcasting company that was one of Apple's top 10 apps of 2016 and sold to Bose. Schuster has more than 15 years of experience producing and overseeing high profile hits, including the Kardashian franchises, "The Biggest Loser," "MasterChef," and others. During her career, she has worked closely with top producers like Mark Burnett, Ben Silverman, and Eli Holzman and A-list talent, as well as with numerous FORTUNE 100 companies to integrate their brands into TV and digital content. At Detour, she also worked closely with the engineering team to iterate on and ship product. Schuster earned a PhD in cultural studies at NYU and attended Stanford Law School. She served multiple terms on the Outfest Board of Directors, is a founding member of Chief, and is a member of the Producers Guild of America, the Television Academy, and Women in Film. Links To learn more about Lead With Your Brand system, please visit: LeadWithyYourBrand.com To book Jayzen for a speaking engagement or workshop at your company, visit: JayzenPatria.com

Happy Hispanic Heritage Month! Each week we will be amplifying the voices of Hispanic professionals with amazing career stories and breakthrough moments that we all can learn from. In addition to our weekly guests, be sure to check out the special Hispanic Voices collection in celebration of Hispanic Heritage Month at LeadWithYourBrand.com/latinx Jayzen is thrilled to welcome Luis Sadoval to the show. As a child, Luis always knew he wanted to move to America and work in the media. After graduating from the University of Baja California, Luis landed a part time job at a San Diego radio station. His “say yes” work ethic and “good vibes” attitude helped him move up the ranks at one of Southern California’s top Spanish language radio shows. Soon after, never having worked in television before, he landed an on-air talent position at Univision. In 2018, Luis came out as gay during a live broadcast of “Despierta America” with the intention of creating awareness of the issues that LGBTQ+ young Latinos face in America, becoming the first and only out Latino TV personality in Spanish media in the US. He is Two time Daytime Emmy Award winner and Three time GLAAD Award recipient. Guest Bio Luis Sandoval TV and Radio Host Luis Sandoval is a one of a kind TV and Radio Host. He currently hosts “Buena Vibra” (Good Vibes) a Radio show on K-Love 107.5FM in Los Angeles and also serves as Senior correspondent for “Despierta America” Univision’s National Syndicated TV morning show. He is Two time Daytime Emmy Award winner and Three time GLAAD Award recipient. Based in Los Angeles, has hosted many Univision Network special shows including the Rose Parade, El Grito celebrating Mexico’s Independence Day, and Teleton.  Sandoval has been part of the Univision family since 2004. On October 11, 2018 Luis came out as gay during a live broadcast of “Despierta America” with the intention of creating awareness of the issues that LGBTQ+ young Latinos face in America, becoming the first and only out Latino TV personality in Spanish media in the US. On TV, Sandoval is known for reporting on human-interest stories, parodies and humorous segments. He also has conducted numerous interviews with Hispanic and Hollywood celebrities, which can be seen in his witty entertainment pieces. Luis Sandoval is a dynamic personality with unparalleled talent, a laugh-out-loud sense of humor and a tremendous ability to transmit positive energy through any platform. His gift for connecting with people on a personal level is the reason audiences across the country have fallen in love with his charm. From 2012 – 2017 he also served as co-host of LAnzate (I Dare You), the first national show produced in LA for Univision Network. The show featured events, concerts, landmarks, artists, and singers in Los Angeles, Chicago, Miami, Texas, New York, Mexico and more. Sandoval is an advocate for Orphan kids with the non-profit organization Corazon de Vida since 2012 and currently serves as president for the organization’s chapter in Los Angeles, always looking for way to connect and give back to his community. He is a member of the Frida Kahlo Theatre Group in Los Angeles and fluent in English, Spanish as well as Italian. As an openly gay celebrity, Luis also is an activist for LGBTQ+ rights and works constantly to normalize the life of same sex couples in the Latino community. A native of Tepic, Nayarit Mexico. Sandoval received his B.A. in Communications from the University of Baja California. Links To learn more about Lead With Your Brand system, please visit: LeadWithyYourBrand.com To book Jayzen for a speaking engagement or workshop at your company, visit: JayzenPatria.com

Happy Hispanic Heritage Month!  Each week we will be amplifying the voices of Hispanic professionals with amazing career stories and breakthrough moments that we all can learn from.  In addition to our weekly guests, be sure to check out the special Hispanic Voices collection in celebration of Hispanic Heritage Month at LeadWithYourBrand.com/latinx Jayzen is thrilled to share the stage with Lauren Lopez, SVP of Talent Management for The New York Times. As a proud Nuyorican, her work is directly aligned with her passion for eliminating barriers to entry and growth that continue to exist in today’s workplace.  Rooted in the belief that every person has talents and experience that can benefit others, she brings a wealth of practical information and key tips to help you advance your career, always reminding us to "run our own race." Guest Bio Lauren Lopez Senior Vice President, Talent Management The New York Times Lauren Lopez is an HR Leader rooted in the establishment of healthy and productive company culture, with the foundation of all her work starting with an equitable employee experience. From Talent Acquisition and Employee Relations to Inclusion and Talent Development, her 17 years of experience have allowed her to provide innovative and sustainable workforce solutions to organizations in times of great transformation and change. Lauren’s career has crossed the technology, financial services, digital media, publishing and the sports entertainment industry affording her the opportunity to play the role of a servant leader, strategic advisor and coach. She is a believer in the power of coaching for the advancement of communities, organizations, and leadership. Her work is directly aligned with her passion for eliminating barriers to entry and growth that continue to exist in today’s workplace. Lauren is most fulfilled when she is able to help talent unlock the path to their purpose. Lauren is a proud Nuyorican raised in Hell’s Kitchen and currently residing in Westchester with her two children - Dahlia and Cyrus, her husband Ozzie and their dog BB. Links To learn more about Lead With Your Brand system, please visit: LeadWithyYourBrand.com To book Jayzen for a speaking engagement or workshop at your company, visit: JayzenPatria.com

Happy Hispanic Heritage Month! Each week we will be amplifying the voices of Hispanic professionals with amazing career stories and breakthrough moments that we all can learn from. In addition to our weekly guests, be sure to check out the special Hispanic Voices collection in celebration of Hispanic Heritage Month at LeadWithYourBrand.com/latinx This week, Jayzen welcomes Adrian Whant to the show. As the founder and CEO of TrooVRS, Adrian is on a mission to leverage the power of the metaverse to meet the needs of male audiences in new and meaningful ways. TrooVRS is an immersive media platform for men to engage with practical knowledge and self-care-focused content across virtual editorial environments, experiences, and NFTs. Adrian’s passionate leadership style has paved the way for his successful media career. Prior to founding TrooVRS, Adrian has over 2O years of experience developing award-winning, revenue-generating advertising marketing solutions for leading media brands, including NBCUniversal/Telemundo and various digital media startup companies across the influencer, original programming and ad network worlds. Guest Bio Adrian Whant Founder & CEO TrooVRS Adrian is the founder of TrooVRS, an immersive media platform for men to engage with practical knowledge and self-care-focused content across virtual editorial environments, experiences, and eCommerce/NFTs. A media veteran turned entrepreneur, Adrian has over 2O years of experience developing award-winning, revenue-generating advertising marketing solutions for leading media brands, including NBCUniversal/Telemundo and various digital media startup companies across the influencer, original programming and ad network worlds. Links To learn more about Lead With Your Brand system, please visit: LeadWithyYourBrand.com To book Jayzen for a speaking engagement or workshop at your company, visit: JayzenPatria.com

Happy Hispanic Heritage Month! Each week we will be amplifying the voices of Hispanic professionals with amazing career stories and breakthrough moments that we all can learn from. In addition to our weekly guests, be sure to check out the special Hispanic Voices collection in celebration of Hispanic Heritage Month at LeadWithYourBrand.com/latinx Jayzen is thrilled to welcome Daniela Pierre-Bravo to the show. Daniela is a New York City-based Reporter for MSNBC’s “Morning Joe". She is also a best-selling author, speaker, contributor and producer for NBC’s “Know Your Value” platform. A former Cosmopolitan magazine columnist, Daniella has written on career advice, mental health, and financial wellness with an emphasis on women of color. Her work has been featured on the Today Show, Telemundo, Forbes, Cosmopolitan, Refinery29, New York Magazine, and more. She is the co-author of “Earn It” alongside Mika Brzezinski. Her first solo book, “The Other: How to Own Your Power at Work as a Woman of Color” hit bookstores last month. Daniela spent many years undocumented and in the shadows as an immigrant from Chile, working odd jobs to pay her way through school. When Daniela became a DACA recipient, she finally felt that she’d made it, rising through the ranks in her career. But she quickly realized that no matter how much success she achieved, she always felt she had to prove her worth as “the other.” Guest Bio Daniela Pierre-Bravo Reporter MSNBC's "Morning Joe" Daniela Pierre-Bravo is a New York City-based Reporter for MSNBC’s “Morning Joe". She is also a best-selling author, speaker, contributor and producer for NBC’s “Know Your Value” platform. A former Cosmopolitan magazine columnist, Daniella has written on career advice, mental health, and financial wellness with an emphasis on women of color. Her work has been featured on the Today Show, Telemundo, Forbes, Cosmopolitan, Refinery29, New York Magazine, and more. She is the co-author of “Earn It” alongside Mika Brzezinski. Her first solo book, “The Other: How to Own Your Power at Work as a Woman of Color” hit bookstores last month. Daniela spent many years undocumented and in the shadows as an immigrant from Chile, working odd jobs to pay her way through school. Like many other women of color, immigrants, and children of immigrants she became an expert shape shifter in order to chameleon her way around professional environments that felt out of reach. When Daniela became a DACA recipient, she finally felt that she’d made it, rising through the ranks in her career. But she quickly realized that no matter how much success she achieved, she always felt she had to prove her worth as “the other.” In “The Other,” Daniela shares her journey and those of other women to help you recognize your power through your own eyes instead of the traditional white gaze in the workplace. Links To learn more about Lead With Your Brand system, please visit: LeadWithyYourBrand.com To book Jayzen for a speaking engagement or workshop at your company, visit: JayzenPatria.com

Jayzen is thrilled to welcome Lisa Cavelli to the show. After an expansive career in luxury wine marketing, Lisa created her own next chapter at the age of 47 when she saw a need in the marketplace for engaging content specifically for Latina women. Having never worked in editorial before she created HipLatina and BELatina. As a leading lifestyle platform for the audience, HipLatina was reaching over four million consumers a month prior to its sale in 2018. Leveraging her “figure it out” attitude and not-stop networking skills, she was able to take her passion for helping women and create successful businesses. In her current role, she is the co-founder and COO of trooVRS, a startup set to shake up the growing metaverse world. Guest Bio Lisa Cavalli Co-Founder & COO trooVRS Lisa is an entrepreneur who navigates life with unbridled ambition and that ambition has helped her accomplish plenty - from marketing in the Sonoma wine industry to becoming the publisher and founder of two premium multi-cultural driven digital magazines, HipLatina and BELatina. HipLatina, which is considered one of the leading digital lifestyle platforms for Hispanic women and Latinas, reached more than four million consumers a month before being sold in 2018. Her newest creation, BELatina, unpacks and celebrates the monumental cultural shift marked by women of color, to create even more space for the evolution of Latina/Afro-Latinx empowerment across multiple themes and channels. BELatina recently went through a successful merger with BrandStar to continue to highlight the significance of this growing audience. Links To learn more about Lead With Your Brand system, please visit: LeadWithyYourBrand.com To book Jayzen for a speaking engagement or workshop at your company, visit: JayzenPatria.com