Lifestyle Creation

This last week was…wild. In this episode of Operation Be, I’m sharing what happens when multiple chaotic moments stack on top of each other — and how those moments revealed something important: peace doesn’t come from perfect circumstances. It comes from self-trust. When you build integrity with yourself — keeping small promises, speaking honestly, owning mistakes, asking questions, and following through — something powerful happens. You stop second-guessing. You move with clarity. You respond instead of react. I talk about why hard weeks don’t erase your progress, how not everything deserves your emotional energy, and why calm, strategic responses strengthen both your boundaries and your leadership. Especially when work dynamics get messy. Plans change. Life pivots. Chaos happens. But the one thing you can always control is how you show up and how you respond. That’s where real confidence is built. 🎧 Press play and let’s talk about staying grounded when life gets loud.   00:35 Last Week Was Wild 02:16 Peace Comes From Self Trust 04:03 Integrity And Follow Through 06:41 Messy Growth Seasons 08:13 Choose Your Reactions 08:57 Leadership Under Pressure 11:22 Strength In Silence 13:43 Flexibility When Plans Change 16:24 Closing Message And Reminder   Please like, comment, subscribe, and share this episode and tag us with @jamie.thurber on Instagram or Jamie Thurber on Facebook. #OperationBe   Want to connect with me on social media? www.instagram.com/jamie.thurber www.facebook.com/jamiethurber.biz www.jamiethurber.com  https://www.youtube.com/@JamieThurber   If you’re interested in getting the exclusive content I put out on the newsletter, sign up here: https://jamiethurber.com/newsletter   Join my community and let’s take this conversation even deeper! Operation Be: The Podcast is where I teach personalized lessons on intentional living & creating a lifestyle by design. www.operationbe.com   The Operation BE show is proudly brought to you by: Premium Kitchen and Bath Located at 1666 Larkin WIlliams Road in Fenton. https://premiumkb.com/cabinet-wholesaler/ https://www.facebook.com/premiumkbstl https://www.instagram.com/premiumkbstl/   And   Spas & More STL Located at 12957 Gravois Road in Sunset Hills. Stop by their showroom to try any of their Master Spas products! http://www.spasandmorestl.com https://www.facebook.com/SpasandMore https://www.instagram.com/spasandmorestl/   Supported by Trueline Media Group Located at 1523 Fenpark Drive in Fenton. We are your one stop for all show needs. Visit www.truelinemediagroup.com to learn more.

This episode wasn’t supposed to go this way. I had a plan. I was ready to talk about reinvention. And then a simple phone call about a truck recall tipped the scale. In real time, I felt the overwhelm hit — not because of the truck, but because of everything else. The invisible mental load of running businesses. The constant tabs open in my brain. The 1099s, staffing, client work, long commutes, family logistics. The weight that doesn’t clock out at 5pm. In this episode of Operation Be, I unpack what it actually feels like to carry that load — especially when your partner hasn’t owned a company and may not fully understand the cognitive strain. We talk about how gender defaults still quietly show up in daily responsibilities, what happens when you admit you’re drowning and don’t feel heard, and why expecting superhuman output is a losing game. I also share practical strategies that genuinely help — voice reminders, labeled alarms, systems that reduce decision fatigue — and how reframing pressure as privilege can shift your perspective without dismissing your reality. This one is honest. Messy. Real-time. Because growth isn’t polished — it’s practiced. 🎧 Press play if you’ve ever felt like your brain has 47 tabs open and none of them will close.   00:31 Reinvention Plan Derailed 01:24 Truck Trouble Real Life 02:57 Business Load In Relationships 05:47 Not Being Heard 07:46 Behind And Overwhelmed 12:20 Pressure Versus Privilege 15:27 Choosing The Podcast First 17:06 Using Reminders And Robots 20:03 Wrap Up And Sponsors   Please like, comment, subscribe, and share this episode and tag us with @jamie.thurber on Instagram or Jamie Thurber on Facebook. #OperationBe   Want to connect with me on social media? www.instagram.com/jamie.thurber www.facebook.com/jamiethurber.biz www.jamiethurber.com  https://www.youtube.com/@JamieThurber   If you’re interested in getting the exclusive content I put out on the newsletter, sign up here: https://jamiethurber.com/newsletter   Join my community and let’s take this conversation even deeper! Operation Be: The Podcast is where I teach personalized lessons on intentional living & creating a lifestyle by design. www.operationbe.com   The Operation BE show is proudly brought to you by: Premium Kitchen and Bath Located at 1666 Larkin WIlliams Road in Fenton. https://premiumkb.com/cabinet-wholesaler/ https://www.facebook.com/premiumkbstl https://www.instagram.com/premiumkbstl/   And   Spas & More STL Located at 12957 Gravois Road in Sunset Hills. Stop by their showroom to try any of their Master Spas products! http://www.spasandmorestl.com https://www.facebook.com/SpasandMore https://www.instagram.com/spasandmorestl/   Supported by Trueline Media Group Located at 1523 Fenpark Drive in Fenton. We are your one stop for all show needs. Visit www.truelinemediagroup.com to learn more.

This episode is about the part of growth we don’t talk about enough — the loneliness. Living with intention, clarity, and alignment is powerful…but it can also feel isolating. It’s hard to put new internal experiences into words. It’s draining to constantly update or over-explain who you’re becoming. And sometimes the people closest to you can’t fully meet the version of you that’s emerging. In this conversation, I share what I’ve learned through physical, emotional, and mental healing — releasing guilt around not staying in constant contact, grieving old versions of myself and relationships built on obligation, and allowing emotions like grief and anger without needing others to relate. We talk about: ✨Where you shrink to keep others comfortable ✨What emotional safety really means ✨Letting go of opinions when you’re not harming anyone ✨And why growth often requires hard conversations If you’ve felt alone in your evolution, you’re not crazy. You’re growing. And emotional safety matters more than we admit. 🎧 Press play. Let’s go there.   00:39 Why Growth Matters (and Why It Can Feel Lonely) 02:18 Healing, Surrendering Control, and Protecting Your Energy 04:41 Letting Go of Obligation: Friends, Family, and Space to Grow 05:54 Grief, Hard Conversations, and Outgrowing Old Versions 08:10 Stop Shrinking: Shine, Set Boundaries, and Correct Yourself 10:35 Find Emotional Safety: Safe People, Vulnerability, and Being Seen 11:37 Ignore Opinions When You’re Not Hurting Anyone 14:11 Key Takeaways   Please like, comment, subscribe, and share this episode and tag us with @jamie.thurber on Instagram or Jamie Thurber on Facebook. #OperationBe   Want to connect with me on social media? www.instagram.com/jamie.thurber www.facebook.com/jamiethurber.biz www.jamiethurber.com  https://www.youtube.com/@JamieThurber   If you’re interested in getting the exclusive content I put out on the newsletter, sign up here: https://jamiethurber.com/newsletter   Join my community and let’s take this conversation even deeper! Operation Be: The Podcast is where I teach personalized lessons on intentional living & creating a lifestyle by design. www.operationbe.com   The Operation BE show is proudly brought to you by: Premium Kitchen and Bath Located at 1666 Larkin Williams Road in Fenton. https://premiumkb.com/cabinet-wholesaler/ https://www.facebook.com/premiumkbstl https://www.instagram.com/premiumkbstl/   And   Spas & More STL Located at 12957 Gravois Road in Sunset Hills. Stop by their showroom to try any of their Master Spas products! http://www.spasandmorestl.com https://www.facebook.com/SpasandMore https://www.instagram.com/spasandmorestl/   Supported by Trueline Media Group Located at 1523 Fenpark Drive in Fenton. We are your one stop for all show needs. Visit www.truelinemediagroup.com to learn more.

I’m back — and January was a wild one. In this episode of Operation Be, I’m sharing what really happened behind the scenes: my mom’s knee replacement, getting Influenza A, both of my parents becoming seriously ill, hospital stays, rehab, endless tests, and navigating the stress of healthcare and family updates — all while running three companies. But this isn’t just about what happened. It’s about what it revealed. Years ago, this level of uncertainty would have sent me into panic, overwork, and burnout. This time, I practiced presence. I triaged what mattered. I listened to my body. I allowed emotions without spiraling. We talk about nervous system regulation in real time, breaking old hypervigilant patterns, and how growth is revealed in chaos — not comfort. If you’re navigating stress, caregiving, or uncertainty, this conversation will meet you where you are. 🎧 Press play. Let’s walk through it together. 00:30 Unexpected Break + Why January 2026 Felt So Wild 02:05 Twists and Turns 04:32 When Everything Snowballed 07:00 Running 3 Companies While Life Implodes (and Finally Getting Help) 09:02 The Real Lesson: Emotions, Standards, and Not Burning Yourself Out 11:13 Nervous System Regulation Tools 13:10 Hypervigilance, Surrender, and Listening to Your Body 17:27 What Practice Looks Like Now: Boundaries, Cues, and Daily Regulation 20:14 Wrap-Up, How to Reach Me + New Show Sponsors 22:49 Sponsor Spotlight: Spas and More (Master Spas for Wellness)     Mentioned in this episode: Why We Practice: A Journey of Self Reflection & Growth | Ep 82: https://youtu.be/DaJkR9MiSmo Trueline Kitchen Video: https://youtu.be/hUYFYQVl32k?si=If1XFG302NX1n1pU   Please like, comment, subscribe, and share this episode and tag us with @jamie.thurber on Instagram or Jamie Thurber on Facebook. #OperationBe   Want to connect with me on social media? www.instagram.com/jamie.thurber www.facebook.com/jamiethurber.biz www.jamiethurber.com  https://www.youtube.com/@JamieThurber   If you’re interested in getting the exclusive content I put out on the newsletter, sign up here: https://jamiethurber.com/newsletter   Join my community and let’s take this conversation even deeper! Operation Be: The Podcast is where I teach personalized lessons on intentional living & creating a lifestyle by design. www.operationbe.com   The Operation BE show is proudly brought to you by: Premium Kitchen and Bath Located at 1666 Larkin WIlliams Road in Fenton. https://premiumkb.com/cabinet-wholesaler/ https://www.facebook.com/premiumkbstl https://www.instagram.com/premiumkbstl/   And   Spas & More STL Located at 12957 Gravois Road in Sunset Hills. Stop by their showroom to try any of their Master Spas products! http://www.spasandmorestl.com https://www.facebook.com/SpasandMore https://www.instagram.com/spasandmorestl/   Supported by Trueline Media Group Located at 1523 Fenpark Drive in Fenton. We are your one stop for all show needs. Visit www.truelinemediagroup.com to learn more.

In this episode of Operation Be, I sit down with Pat Doyle for an honest, grounded conversation about growth, fatherhood, and what it really means to show up as a man today. Pat’s journey—from professional baseball to mortgage lending, podcasting, and parenting—has been shaped by real-life experiences that forced him to slow down, reflect, and evolve. We talk openly about mental health, emotional intelligence, and the responsibility that comes with being a present father and a self-aware leader. Pat shares how navigating divorce changed the way he approaches parenting, personal accountability, and his own inner work—and why choosing growth over ego has mattered more than anything. This episode is about aligning purpose with practice, learning from life instead of running from it, and understanding that clarity doesn’t come from having all the answers—it comes from being willing to look inward. Whether you’re a parent, a professional, or someone committed to doing the work to live with more intention, this conversation offers perspective, honesty, and a reminder that growth is always available when you choose it. 🎧Check it out today!   01:53 The Zach and Pat Show 03:21 Fatherhood and Personal Growth 06:00 Navigating Divorce and Co-Parenting 08:58 Relationships and Emotional Intelligence 20:44 The Importance of Vulnerability 28:22 Using Social Media for Business and Personal Growth 31:30 The Identity Crisis for Men 32:06 Comfort in Solitude 32:50 Promoting Positive Masculinity 34:11 The Impact of Toxic Labels 35:32 The Importance of Listening 37:02 Building Community and Values 44:20 Rapid Fire Questions   Connect with Pat: https://www.youtube.com/@TheZachandPatShow https://www.instagram.com/stl_mortgagenerd/ https://www.instagram.com/thezachandpatshow/   Please like, comment, subscribe, and share this episode and tag us with @jamie.thurber on Instagram or Jamie Thurber on Facebook. #OperationBe   Want to connect with me on social media? www.instagram.com/jamie.thurber www.facebook.com/jamiethurber.biz www.jamiethurber.com  https://www.youtube.com/@JamieThurber   If you’re interested in getting the exclusive content I put out on the newsletter, sign up here: https://jamiethurber.com/newsletter   Join my community and let’s take this conversation even deeper! Operation Be: The Podcast is where I teach personalized lessons on intentional living & creating a lifestyle by design. https://operationbe.com

In this episode of Operation Be, I welcome the magnetic and mission-driven Jessica McTaggart, owner of The Curl Sanctuary in St. Louis. What begins as a conversation, becomes a full-bodied journey through Jessica’s evolution from a makeup counter employee to a leader reshaping the curly hair industry from the inside out. We wander through the origin story of The Curl Sanctuary, the philosophy that fuels it, and the intention-packed choices that turned it into a safe haven for natural curls and the people who wear them.  We dig into what it takes to build a purpose-driven business: the quiet bravery of saying no, the courage to create a culture that feels like home, and the discipline required to grow without losing yourself in the process. Jessica also opens up about training new stylists, honoring boundaries, and protecting the harmony between work, artistry, and real life. Expect heartfelt stories, grounded wisdom, and a look behind the curtain at what authenticity in leadership truly looks like. If you’re building something that matters, or simply craving a reminder that intention is a superpower, this episode delivers.  🎧Tune in. Fill up. And be inspired to build your world with purpose. 💫   00:21 Meet Jessica McTaggart: Visionary Behind The Curl Sanctuary 02:25 The Journey to The Curl Sanctuary 07:42 Transformations and Client Stories 12:38 Building a Business with Integrity and Intention 28:47 The Importance of Mentorship and Community 37:05 The Importance of Community and Support 38:04 Intentional Living and Personal Growth 40:23 Building a Business with Faith 55:50 Navigating Personal and Professional Boundaries 01:01:57 Reflecting on Success and Future Goals 01:04:57 Final Thoughts and Farewell   Connect with Jessica: https://curlsanctuary.com/ https://www.facebook.com/curlsanctuary https://www.instagram.com/thecurlsanctuary/   Please like, comment, subscribe, and share this episode and tag us with @jamie.thurber on Instagram or Jamie Thurber on Facebook. #OperationBe   Want to connect with me on social media? www.instagram.com/jamie.thurber www.facebook.com/jamiethurber.biz www.jamiethurber.com  https://www.youtube.com/@JamieThurber   If you’re interested in getting the exclusive content I put out on the newsletter, sign up here: https://jamiethurber.com/newsletter   Join my community and let’s take this conversation even deeper! Operation Be: The Podcast is where I teach personalized lessons on intentional living & creating a lifestyle by design. https://operationbe.com

In this episode of Operation Be, we’re going all-in on one of the most underrated tools for growth: perspective shifts. We’re unpacking how seeing things differently—intentionally, clearly, and without burning yourself out—can radically reshape your life. We’ll get into: ✨ Why unlearning society’s “rules” is the first step to freedom ✨ How challenging your mindset creates space for real alignment ✨ The truth about clarity (and why most people skip this part) ✨ Real stories from my clients who transformed once they changed how they saw things ✨ Practical, doable steps you can start today to shift your perspective and reconnect with your core values This episode is your reminder that you don’t need a massive life overhaul—sometimes you just need a new lens. 🎧Hit play, take a breath, and let’s shift your perspective together. Reflection Prompt: Try ONE perspective shift this week. Identify something that doesn't feel great, or doesn't flow well in your life. Approach that thing with an open mind, and consider what YOU really think or feel about it, and how it is impacting your life. Do you really still need it?   00:21 Shifting Your Mindset 00:58 The Power of Perspective 08:04 Real-Life Examples of Perspective Shifts 11:58 Staying Present and Making Decisions 17:04 Action Steps and Conclusion     Mentioned in this episode: Says F*cking Who Gear: https://homesweetdefiance.com/products/says-who-womens-short-sleeve-t-shirt?pr_prod_strat=e5_desc&pr_rec_id=d3a92bbd8&pr_rec_pid=7203248046142&pr_ref_pid=7203257778238&pr_seq=uniform       Please like, comment, subscribe, and share this episode and tag us with @jamie.thurber on Instagram or Jamie Thurber on Facebook. #OperationBe   Want to connect with me on social media? www.instagram.com/jamie.thurber www.facebook.com/jamiethurber.biz www.jamiethurber.com  https://www.youtube.com/@JamieThurber   If you’re interested in getting the exclusive content I put out on the newsletter, sign up here: https://jamiethurber.com/newsletter   Join my community and let’s take this conversation even deeper! Operation Be: The Podcast is where I teach personalized lessons on intentional living & creating a lifestyle by design. www.operationbe.com

In this short solo episode, I wanted to build on my recent conversation with former NHL enforcer Kelly Chase—reflecting on the powerful lessons hidden inside resilience, mindset, and purpose. From facing life-changing challenges to showing up with grit and grace every single day, this episode was all about what it really takes to live with intention. I want to share how mindset shifts can help you find clarity, create freedom, and stay in alignment without burning out. There is so much to explore…the value of storytelling, the power of learning through experience, and the daily practice of showing up—especially when it’s hard. If you’ve ever needed a reminder that strength isn’t just about pushing harder—but about staying grounded in who you are—this one’s for you. 🎧 Tune in now and learn how to build a mindset that won’t quit.   00:30 Recap of Last Episode with Kelly Chase 01:35 The Power of Personal Stories 03:19 Mindset and Determination   Mentioned in this episode: The Fight After the Fight: A Story of Grit & Growth | Ep 103 with Kelly Chase https://youtu.be/DpwCK8m8wuQ   Please like, comment, subscribe, and share this episode and tag us with @jamie.thurber on Instagram or Jamie Thurber on Facebook. #OperationBe   Want to connect with me on social media? www.instagram.com/jamie.thurber www.facebook.com/jamiethurber.biz www.jamiethurber.com  https://www.youtube.com/@JamieThurber   If you’re interested in getting the exclusive content I put out on the newsletter, sign up here: https://jamiethurber.com/newsletter   Join my community and let’s take this conversation even deeper! Operation Be: The Podcast is where I teach personalized lessons on intentional living & creating a lifestyle by design. www.operationbe.com

In this powerful episode of Operation Be, I sit down with the legendary Kelly Chase — former NHL enforcer, proud St. Louis Blues alum, and a man whose story goes far beyond the rink. Kelly opens up about his incredible journey through life after hockey — from battling cancer to building businesses — and how grit, gratitude, and community have shaped every step of his path. We talk about what it really means to live with intention, to lead with heart, and to keep showing up even when life knocks you down. He shares stories from his farm upbringing, the deep importance of relationships, and how his work with cancer fundraising and the Carbon Club is helping others find strength and purpose through connection. This conversation is a reminder that resilience isn’t about toughness — it’s about heart. 💙 🎧 Tune in for an episode full of truth, perspective, and the kind of wisdom that only comes from a life fully lived.   00:21 Meet Kelly Chase: Beyond the Ice 02:15 Kelly's Battle with Leukemia 03:34 The Business Side of Kelly Chase 06:29 Maintaining Lifelong Friendships 09:55 Lessons from the Farm 13:01 The Importance of Team and Leadership 22:46 Transitioning from Hockey to Business 25:50 The Success of Puck Cancer and Other Ventures 30:43 Inside the Exclusive Carbon Club 34:47 Maintaining Mental and Physical Health 39:23 Family Support and Resilience 44:27 Challenges and Determination 48:54 Rapid Fire Questions and Reflections     Connect with Kelly: https://www.instagram.com/chasenpucks39/   Ice Guardians Pod:  https://www.youtube.com/@IceGuardiansPod     Please like, comment, subscribe, and share this episode and tag us with @jamie.thurber on Instagram or Jamie Thurber on Facebook. #OperationBe   Want to connect with me on social media? www.instagram.com/jamie.thurber www.facebook.com/jamiethurber.biz www.jamiethurber.com  https://www.youtube.com/@JamieThurber   If you’re interested in getting the exclusive content I put out on the newsletter, sign up here: https://jamiethurber.com/newsletter   Join my community and let’s take this conversation even deeper! Operation Be: The Podcast is where I teach personalized lessons on intentional living & creating a lifestyle by design. https://operationbe.com  

In this episode of Operation Be, I’m diving into something that might ruffle a few feathers — unlearning the rules. This conversation was sparked by a moment that stopped me in my tracks and made me ask, “Wait…who decided this was how it’s supposed to be?” From money to relationships to the invisible “shoulds” we’ve all been handed, I’m sharing my personal journey of realizing that most of the rules we live by weren’t even written by us. Somewhere along the way, we absorbed them — from family, society, or fear — and called it normal. But here’s the truth: you get to write your own rulebook. In this episode, I’ll challenge you to look at what beliefs you’ve been carrying that don’t actually serve the life you want. We’ll talk about how to recognize them, release them, and replace them with new standards that feel like you. 💭 Reflection prompt: Identify one inherited belief or “rule” in your life that no longer feels right—and decide what it would look like if you rewrote it on your own terms? It’s time to stop living by someone else’s blueprint. Let’s unlearn, realign, and build a life that fits. 🎧 Tune in now — your freedom might start right here.   00:46 Unlearning the Rules 03:25 Diversity and Perspective Shifts 06:52 Money Mindset Transformation 10:54 Questioning Assumptions and Self-Growth 17:06 Personal Life and Relationships 22:58 Conclusion and Prompt     Mentioned in this episode: You're Allowed to Want More - and Here's Why | Ep 101 https://youtu.be/JcbHdC2O3gY   Says F*cking Who Gear: https://homesweetdefiance.com/products/says-who-womens-short-sleeve-t-shirt?pr_prod_strat=e5_desc&pr_rec_id=d3a92bbd8&pr_rec_pid=7203248046142&pr_ref_pid=7203257778238&pr_seq=uniform     Please like, comment, subscribe, and share this episode and tag us with @jamie.thurber on Instagram or Jamie Thurber on Facebook. #OperationBe   Want to connect with me on social media? www.instagram.com/jamie.thurber www.facebook.com/jamiethurber.biz www.jamiethurber.com  https://www.youtube.com/@JamieThurber   If you’re interested in getting the exclusive content I put out on the newsletter, sign up here: https://jamiethurber.com/newsletter   Join my community and let’s take this conversation even deeper! Operation Be: The Podcast is where I teach personalized lessons on intentional living & creating a lifestyle by design. www.operationbe.com #operationbe #bethechange #intentionalliving #invisibleillness #polyvagaltheory #partswork #operationdo #getshitdone #healingjourney #unbusy #slowdown #awareness #youfirst #selfawareness #chronicillness #hyperproductive #breaktherules

Welcome back to Operation Be! Today, we’re talking about something that’s been a massive theme in my own journey — believing in more. ✨ In this episode, I open up about the pivotal moments that taught me how powerful it is to see beyond your current reality and choose a possibility mindset. We’ll talk about breaking free from limits, valuing purpose over money, and how to design a life that actually feels like yours — not just one that looks good on paper. Here’s the thing: real change doesn’t start with action — it starts with clarity. When you know what you crave and why you crave it, your choices become aligned, intentional, and magnetic. As you listen, I want you to reflect on these two questions: 1️⃣ Identify one area in your life where you crave more. 2️⃣ Get really, really clear on why you crave more. That’s where your next chapter begins. 💭 🎧 Tune in now — this episode will inspire you to believe bigger, think deeper, and move closer to the life you’re meant to live.   00:27 A Rejuvenating Realization 02:21 The Possibility Mindset 04:57 Journey Through Career Transitions 17:13 The Importance of Clarity 19:13 Action Steps for a Fulfilling Life 22:07 Conclusion and Next Steps   Mentioned in this episode: “Wild One”  by Faith Hill 🎵 https://music.apple.com/us/album/wild-one/264602889?i=264604056   Dan Young https://www.instagram.com/dansmillionairecode/   Email me! me@jamiethurber.com   Please like, comment, subscribe, and share this episode and tag us with @jamie.thurber on Instagram or Jamie Thurber on Facebook. #OperationBe   Want to connect with me on social media? www.instagram.com/jamie.thurber www.facebook.com/jamiethurber.biz www.jamiethurber.com  https://www.youtube.com/@JamieThurber   If you’re interested in getting the exclusive content I put out on the newsletter, sign up here: https://jamiethurber.com/newsletter   Join my community and let’s take this conversation even deeper! Operation Be: The Podcast is where I teach personalized lessons on intentional living & creating a lifestyle by design. www.operationbe.com  

100 episodes. Wow. I can hardly believe it. In this very special milestone episode of Operation Be, I sit down with my best friend, Kathryn, to reflect on the evolution — both personally and professionally — that’s brought us here. We dive into what it really means to live with intention and authenticity, the lessons that come from falling and getting back up again, and how growth often looks nothing like we imagined (but ends up being exactly what we needed). Kathryn also shares the inspiration behind her new women’s group, Connection to Soul: A Return to Self — a space dedicated to helping women reconnect with who they truly are beneath the noise. This one’s raw, honest, and full of heart. It’s a celebration of how far we’ve come and a reminder that we’re always evolving. 💫 Tune in and grow with us — it’s only up from here. 🎧   00:25 Celebrating 100 Episodes 02:14 Navigating Multiple Roles and Businesses 04:42 The Struggle with Niching Down 08:23 Embracing Authenticity in Business 12:05 Challenging Conventional Wisdom 14:12 The Importance of Support and Adaptability 16:45 The Evolution of Content and Authenticity 21:18 Overcoming Self-Abandonment and Finding Freedom 28:25 Integrity and Personal Growth 33:18 The Birth of 'Connection to Soul' 40:36 Rediscovering Self and Simplifying Life 43:06 The Transition from Operation Do to Operation BE 48:56 Reflections and Future Conversations     Connect with Kathryn: https://go.connectiontosoul.com/optin https://www.influencedigitalmedia.com/ https://www.facebook.com/kat.tague https://www.instagram.com/kat_tague/     Please like, comment, subscribe, and share this episode and tag us with @jamie.thurber on Instagram or Jamie Thurber on Facebook. #OperationBe   Want to connect with me on social media? www.instagram.com/jamie.thurber www.facebook.com/jamiethurber.biz www.jamiethurber.com  https://www.youtube.com/@JamieThurber   If you’re interested in getting the exclusive content I put out on the newsletter, sign up here: https://jamiethurber.com/newsletter   Join my community and let’s take this conversation even deeper! Operation Be: The Podcast is where I teach personalized lessons on intentional living & creating a lifestyle by design. https://operationbe.com   #operationbe #bethechange #intentionalliving #invisibleillness #polyvagaltheory #partswork #operationdo #getshitdone #healingjourney #unbusy #slowdown #awareness #youfirst #selfawareness #chronicillness #healfromwithin #wellnessjourney

In this episode of Operation Be, I’m pulling back the curtain on what security and stability in relationships really mean. This conversation started with a personal story that hit me hard and made me reflect on how often we, especially as women, are conditioned to value the wrong things when it comes to love and partnership. I’ll share my perspective on the importance of being whole before entering a relationship, how codependency can sneak in and steal our power, and why emotional stability, communication, and reliability matter so much more than the surface-level stuff society tells us to chase. True security isn’t just about finances—it’s about feeling safe, supported, and aligned. Let’s talk about what that looks like and why you should never settle for anything less. 🎧 Tune in now. This one is a game changer.   00:56 A Story of Long-Time Acquaintance 03:01 The Importance of Security in Relationships 08:09 Understanding Codependency 16:20 Financial Security and Personal Growth 23:16 Final Thoughts and Takeaways     Please like, comment, subscribe, and share this episode and tag us with @jamie.thurber on Instagram or Jamie Thurber on Facebook. #OperationBe   Want to connect with me on social media? www.instagram.com/jamie.thurber www.facebook.com/jamiethurber.biz www.jamiethurber.com  https://www.youtube.com/@JamieThurber   If you’re interested in getting the exclusive content I put out on the newsletter, sign up here: https://jamiethurber.com/newsletter   Join my community and let’s take this conversation even deeper! Operation Be: The Podcast is where I teach personalized lessons on intentional living & creating a lifestyle by design. www.operationbe.com #operationbe #bethechange #intentionalliving #invisibleillness #polyvagaltheory #partswork #operationdo #getshitdone #healingjourney #unbusy #slowdown #awareness #youfirst #selfawareness #chronicillness #hyperproductive #security

What does it really look like to run a business, care for your family, and still show up for yourself while living with chronic illness? In this episode of Operation Be, I sit down with the amazing Angie Hess, Vice President & General Manager of Spas and More in St. Louis, who opens up about her journey of navigating fibromyalgia and other conditions while building a thriving life and career. She shares what it was like navigating the path to a diagnosis, the daily reality of managing conditions like fibromyalgia, and the mindset shifts that help her keep moving forward with grace and positivity. We also dive into the role of wellness—everything from setting boundaries to prioritizing mental health—and even how tools like swim spas and hot tubs can support both physical and emotional healing. This conversation is packed with honesty, resilience, and encouragement. If you’ve ever wondered how to balance real life with real challenges, Angie’s story is a reminder that it is possible—and that you’re not alone. Tune in today! 🎧   00:33 Meet Angie Hess: A Multifaceted Life 01:26 The Journey with Chronic Illness 03:12 Finding Balance and Self-Care 06:15 The Role of Nutrition and Lifestyle Changes 15:33 Setting Boundaries and Mental Health 20:10 Understanding Enmeshment and Personal Growth 23:16 About Spas and More 23:58 Health Benefits of Spa Products 28:45 Michael Phelps and Master Spa Collaboration 35:07 Twilight Series for Lupus Patients 38:00 Choosing the Right Spa 40:23 Daily Mindset and Wellness Tips   Connect with Angi: http://www.spasandmorestl.com https://www.facebook.com/angichess https://www.instagram.com/angichess/   Please like, comment, subscribe, and share this episode and tag us with @jamie.thurber on Instagram or Jamie Thurber on Facebook. #OperationBe   Want to connect with me on social media? www.instagram.com/jamie.thurber www.facebook.com/jamiethurber.biz www.jamiethurber.com  https://www.youtube.com/@JamieThurber   If you’re interested in getting the exclusive content I put out on the newsletter, sign up here: https://jamiethurber.com/newsletter   Join my community and let’s take this conversation even deeper! Operation Be: The Podcast is where I teach personalized lessons on intentional living & creating a lifestyle by design. https://operationbe.com   #operationbe #bethechange #intentionalliving #invisibleillness #polyvagaltheory #partswork #operationdo #getshitdone #healingjourney #unbusy #slowdown #awareness #youfirst #selfawareness #chronicillness #healfromwithin #wellnessjourney

I decided it’s time to open my heart to you a bit. Life has a way of moving in seasons—some filled with joy and clarity, others heavy with loss and transition. I’ve walked through grief, through moments that cracked me open, and through the slow process of rediscovering who I am on the other side. I’ll share pieces of my own story—the hard parts, the healing, and the reminders that showed me it’s okay to honor every emotion along the way. Because none of us are meant to carry it all alone. If you’re navigating your own season of change, my hope is that this conversation meets you with comfort, connection, and the reminder that you’re not walking it by yourself. 🎧 Take a listen. Find some comfort in knowing you are not alone.   00:39 – Introduction and Return to Home Studio 01:27 – Seasons of Life and Personal Reflection 04:34 – Processing Recent Losses and Their Impact 12:48 – Dealing with Loss and Friendship 17:51 – Closing Thoughts on Storytelling and Connection     Please like, comment, subscribe, and share this episode and tag us with @jamie.thurber on Instagram or Jamie Thurber on Facebook. #OperationBe   Want to connect with me on social media? www.instagram.com/jamie.thurber www.facebook.com/jamiethurber.biz www.jamiethurber.com  https://www.youtube.com/@JamieThurber   If you’re interested in getting the exclusive content I put out on the newsletter, sign up here: https://jamiethurber.com/newsletter   Join my community and let’s take this conversation even deeper! Operation Be: The Podcast is where I teach personalized lessons on intentional living & creating a lifestyle by design. www.operationbe.com #operationbe #bethechange #intentionalliving #invisibleillness #polyvagaltheory #partswork #operationdo #getshitdone #healingjourney #unbusy #slowdown #awareness #youfirst #selfawareness #chronicillness #hyperproductive

Welcome back to Operation Be! This episode is a really special one for me because I get to introduce you to someone who has had a massive impact on my own journey—Amber Kerby. Amber is a licensed marriage and family therapist and the founder of Non-Ordinary Therapy, and she’s been walking beside me for over seven years now. We dive into what therapy really looks like when you’re willing to go all in. From Internal Family Systems (IFS) to ketamine-assisted therapy, and most importantly—the power of integration and self-compassion—this conversation pulls back the curtain on what true healing actually requires. I share pieces of my own story here, how working with Amber has shaped the way I see myself, the way I set boundaries, and how I choose to show up every day. This isn’t about surface-level fixes. It’s about doing the deeper work that makes lasting change possible. If you’ve ever been curious about non-traditional therapy, wondered what it looks like to process emotions in real time, or needed a reminder that you’re not alone in the mess of figuring yourself out—this one’s for you. ✨Tune in, and let this conversation meet you exactly where you are.   0:00 – 2:45: Intro & Guest Welcome 2:46 – 6:30: Amber’s Non-Ordinary Therapy Approach 6:31 – 12:00: First Impressions & The “Feeling Cards” Breakthrough 12:01 – 16:00: Finding the Right Therapist 16:01 – 20:30: Pruning Relationships & Choosing What to Re-Engage In 20:31 – 25:00: Presence & Slowing Down 25:01 – 31:00: No Bad Parts & The Wisdom of the Inner Critic 31:01 – 36:00: Integration & Psychedelic Therapy 36:01 – 41:00: Doing the Work vs. Checking the Box 41:01 – 45:00: Grief, Anger, & Permission to Feel 45:01 – 48:00: Worth, Productivity & Self-Compassion 48:01 – 50:00: Amber’s Practice: Microdosing Mindfulness     Connect with Amber: https://www.facebook.com/nonordinary.therapy https://www.instagram.com/nonordinary.therapy/ https://www.amberkerby.com/   Please like, comment, subscribe, and share this episode and tag us with @jamie.thurber on Instagram or Jamie Thurber on Facebook. #OperationBe   Want to connect with me on social media? www.instagram.com/jamie.thurber www.facebook.com/jamiethurber.biz www.jamiethurber.com  https://www.youtube.com/@JamieThurber   If you’re interested in getting the exclusive content I put out on the newsletter, sign up here: https://jamiethurber.com/newsletter   Join my community and let’s take this conversation even deeper! Operation Be: The Podcast is where I teach personalized lessons on intentional living & creating a lifestyle by design. https://operationbe.com   #operationbe #bethechange #intentionalliving #invisibleillness #polyvagaltheory #partswork #operationdo #getshitdone #healingjourney #unbusy #slowdown #awareness #youfirst #selfawareness #chronicillness #healfromwithin #therapyforlife

Welcome back to Operation Be! In this episode, I had the absolute honor of sitting down with Annie Yatch—entrepreneur, trauma freedom coach, and Chief Transformation Officer at Northstar Leadership. Annie’s story is incredible… from building multiple 7-figure businesses to now guiding high-performing leaders to break subconscious patterns and lead from a place of authenticity and truth. We talked about what trauma freedom really means, especially for entrepreneurs, and the difference between masculine and feminine leadership (and why we need both). Annie also shared some powerful insights on breaking generational money beliefs, calming your nervous system, and how neuroscience plays a role in our success. ✨This conversation is full of real talk, wisdom, and tools you can actually put into practice—whether you’re running a business, leading a team, or simply navigating your own growth journey. I walked away with so many takeaways, and I know you will too. ✨ Can’t wait for you to listen in!   01:27 - Women in Leadership & Coaching 02:34 - Trauma Freedom for Entrepreneurs Explained 05:55 - Subconscious Patterns & Breaking the Ceiling 09:41 - Money Beliefs from Family & Rewriting Your Story 14:17 - Leadership, Identity, and True Fulfillment 18:45 - Masculine vs. Feminine Energy in Business 22:15 - Relationships, Communication & Emotional Safety 27:00 - The Power of Telling the Truth 31:06 - Accountability, Suffering, and Self-Awareness 35:00 - The Ripple Effect: Impacting Others 37:12 - Being the Lighthouse: Boundaries & Self-Leadership 41:30 - Embodiment, Healing, and Ongoing Growth 46:00 - Tools for Presence & Daily Success 50:09 - Coaching, Neurochemistry, and the Science of Change 54:48 - Annie’s Resources & How to Connect 56:55 - Final Thoughts & The Power of Community   Connect with Annie: Email - Annie@northstarleadershipschool.com https://www.youtube.com/@NorthstarLeadership.AnnieYatch https://www.instagram.com/northstarleadership.annie/ https://www.linkedin.com/in/annie-yatch/ PDF for listeners:  https://api.leadconnectorhq.com/widget/form/1A9yfDnMehwAFcZcyGu8   Please like, comment, subscribe, and share this episode and tag us with @jamie.thurber on Instagram or Jamie Thurber on Facebook. #OperationBe   Want to connect with me on social media? www.instagram.com/jamie.thurber www.facebook.com/jamiethurber.biz www.jamiethurber.com  https://www.youtube.com/@JamieThurber   If you’re interested in getting the exclusive content I put out on the newsletter, sign up here: https://jamiethurber.com/newsletter   Join my community and let’s take this conversation even deeper! Operation Be: The Podcast is where I teach personalized lessons on intentional living & creating a lifestyle by design. https://operationbe.com   #operationbe #bethechange #intentionalliving #invisibleillness #polyvagaltheory #partswork #operationdo #getshitdone #healingjourney #unbusy #slowdown #awareness #youfirst #selfawareness #chronicillness #femininepower #leadership

Hey friends—this one’s for my fellow overachievers, the ones who wear “productive” like a badge of honor…even when you’re running on fumes. In this episode of Operation Be, I’m getting real about what happens when hyper-productivity becomes your coping mechanism. I’m sharing pieces of my own journey—how I went from constantly pushing to learning how to listen when my body says “enough.” We’ll talk about how to recognize the signals your mind and body are sending, why slowing down isn’t failure, and what it actually looks like to build a sustainable pace. I’ll also give you some real, practical tips for managing your to-do list without bulldozing your well-being in the process. This episode is about reclaiming your energy, your presence, and your peace—because burnout isn’t the vibe, and rest is not a reward. Let’s shift the way we show up for ourselves, one honest conversation at a time. 🎧 Tune in now. This one is a game changer. 00:35 The Dangers of Hyper Productivity 03:12 Personal Story: Avoiding Burnout 05:09 Recognizing and Managing Stress 06:27 Commitment to Self-Care 08:59 Practical Tips for Staying Present 13:55 Using Tools to Stay Organized 16:45 The Importance of Being Present   Mentioned in this episode - Asana Time Management Software: www.asana.com    Please like, comment, subscribe, and share this episode and tag us with @jamie.thurber on Instagram or Jamie Thurber on Facebook. #OperationBe   Want to connect with me on social media? www.instagram.com/jamie.thurber www.facebook.com/jamiethurber.biz www.jamiethurber.com  https://www.youtube.com/@JamieThurber   If you’re interested in getting the exclusive content I put out on the newsletter, sign up here: https://jamiethurber.com/newsletter   Join my community and let’s take this conversation even deeper! Operation Be: The Podcast is where I teach personalized lessons on intentional living & creating a lifestyle by design. www.operationbe.com #operationbe #bethechange #intentionalliving #invisibleillness #polyvagaltheory #partswork #operationdo #getshitdone #healingjourney #unbusy #slowdown #awareness #youfirst #selfawareness #chronicillness #hyperproductive

Let’s go deeper—into the body, into the Earth, and into the parts of ourselves we’ve been conditioned to ignore. In this episode of Operation Be, I sit down with the powerful and wildly grounded Jessi Marino, embodiment teacher, ritualist, vocalist, and founder of Wild Essence—a mystery school devoted to sacred living and embodied magick. With nearly two decades of experience guiding people into deeper relationships with their body and the unseen, Jessi brings a rich perspective on what it truly means to come home to yourself. We dive into embodiment—not just as a concept, but as a way of being. We talk about how ancestral trauma can live in the body, how rituals and seasonal rhythms can anchor us in healing, and how the shift from constantly doing to simply being is where real transformation begins. Jessi shares stories from her own path, along with practical tools for grounding, presence, and honoring your emotions—especially in a world that constantly tries to pull you away from yourself. This conversation is deep, raw, and reverent…a beautiful reminder that your body is not the problem—it’s the portal. ✨Tune in now. Let’s remember who we are, together. ✨ 00:33 Meet Jessi: A Life-Changing Coach 01:28 Jessi's Approach to Embodiment and Somatics 02:36 Jamie's Personal Journey with Jessi 06:49 Understanding Somatics and Body Awareness 14:47 The Science and Philosophy of Emotional Memory 23:50 The Concept of Titration in Healing 30:43 The Impact of Modern Life on Our Bodies 31:31 The Evolutionary Lag: Technology vs. Biology 32:30 The Power of Community and Connection 37:15 Personal Anecdotes: Stress and Your Reactions 40:16 Operation Do to Operation Be 43:31 The Importance of Presence and Self-Trust 48:44 Daily Habits for Staying Present 54:04 The Science of Sound and Vibration 58:06 Conclusion and Ways to Connect   Connect with Jessi: Email - jessi@wildessence.org https://www.instagram.com/jessimagick/ https://www.instagram.com/wildessencemagick/ https://www.instagram.com/eternalrootsvillage/ www.wildessence.org         Please like, comment, subscribe, and share this episode and tag us with @jamie.thurber on Instagram or Jamie Thurber on Facebook. #OperationBe   Want to connect with me on social media? www.instagram.com/jamie.thurber www.facebook.com/jamiethurber.biz www.jamiethurber.com  https://www.youtube.com/@JamieThurber   If you’re interested in getting the exclusive content I put out on the newsletter, sign up here: https://jamiethurber.com/newsletter   Join my community and let’s take this conversation even deeper! Operation Be: The Podcast is where I teach personalized lessons on intentional living & creating a lifestyle by design. https://operationbe.com   #operationbe #bethechange #intentionalliving #invisibleillness #polyvagaltheory #partswork #operationdo #getshitdone #healingjourney #unbusy #slowdown #awareness #youfirst #selfawareness #chronicillness #healfromwithin #wildessence #embodiment

It’s time to get into something real…because if we want better for ourselves, our relationships, and the world we live in—it starts with accountability. In this episode of Operation Be, I’m diving deep into the importance of owning your sh*t. From billionaires and celebrities to everyday team dynamics, we’re seeing a serious lack of responsibility everywhere—and it’s toxic. I’m sharing some personal stories from my own leadership journey and unpacking how entitlement and lack of self-awareness can rot a culture from the inside out. We’ll talk about spotting the “leaks” in your own life, what it actually means to take responsibility, and why creating a culture of accountability is non-negotiable if you want real, lasting success. This isn’t about blame—it’s about empowerment. Because the moment you start holding yourself accountable is the moment everything starts to shift. 🎧 Tune in now. The truth might sting a little, but it’s what sets you free. 00:39 The Importance of Accountability 03:02 Entitlement and Its Consequences 06:34 Personal Responsibility and Self-Awareness 10:06 Defining Core Values 12:41 The Impact of Accountability on Teams 18:08 Final Thoughts    Please like, comment, subscribe, and share this episode and tag us with @jamie.thurber on Instagram or Jamie Thurber on Facebook. #OperationBe   Want to connect with me on social media? www.instagram.com/jamie.thurber www.facebook.com/jamiethurber.biz www.jamiethurber.com  https://www.youtube.com/@JamieThurber   If you’re interested in getting the exclusive content I put out on the newsletter, sign up here: https://jamiethurber.com/newsletter   Join my community and let’s take this conversation even deeper! Operation Be: The Podcast is where I teach personalized lessons on intentional living & creating a lifestyle by design. www.operationbe.com #operationbe #bethechange #intentionalliving #invisibleillness #polyvagaltheory #partswork #operationdo #getshitdone #healingjourney #unbusy #slowdown #awareness #youfirst #selfawareness #chronicillness #accountability