LinkedIn Ad Radio

✨ Dive into our latest exploration on one of the biggest shifts happening in B2B LinkedIn advertising today, the move from brand-first marketing to people-first strategies through Thought Leader Ads. From understanding how Thought Leader Ads actually work to choosing the right internal advocates and building scalable content processes, this episode is your go-to resource for improving performance and efficiency on LinkedIn. 📝Special Episode Links: Thought Leader Ads Book a Consultation with Speedwork 🔑 Key Takeaways: Learn how to build thought leader ads that create engagement and are cost-efficient. How engagement rate and dwell time impact LinkedIn ad performance and overall campaign costs. Learn how enterprise teams can identify internal thought leaders, build repeatable posting processes, and the practical content formats that drive results. Discover strategies for combining Thought Leader Ads with company page campaigns for stronger conversion outcomes. 🕒 Timestamps: 0:23 - The most important shifts happening in B2B marketing 2:20 - Platform challenges: declining organic reach & rising costs 3:13 - What Thought Leader Ads are and how they differ from company ads 5:20 - Why engagement signals matter in LinkedIn’s algorithm 8:03 - Why audiences trust people more than brands 10:00 - Using Thought Leader Ads across the funnel 11:19 — Case studies, retargeting, and offer-driven campaigns 12:54 - Combining thought leader and company page ads 13:58 - Full-funnel strategy and long-term nurturing 16:14 - Building thought leaders engine 20:25 - Content creation formats and best practices 23:55 - Posting workflows and execution strategies 26:12 - Leveraging Thought Leader Ads in sales alignment 29:12 - Q&A about Thought Leader Ads ​ ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ 🔗 More About Us: 🌐 Website: https://t2m.io/LAR-Website 💼 Linkedin: https://t2m.io/LAR-LinkedIn For more engaging content, make sure to like, share, and subscribe!

✨ In this special Holiday Q&A episode, Anthony Blatner breaks down what really happens to LinkedIn ads performance during December and how marketers should think about Q1 success before the new year even starts. From holiday season benchmarks and budget pacing to awareness measurement, attribution challenges, and creative fatigue, this episode provides expert-level clarity for B2B marketers responsible for driving pipeline growth, establishing brand authority, and enhancing executive visibility. Whether you’re deciding how hard to push in December or planning a stronger Q1, this episode will help you make smarter, data-backed decisions on LinkedIn ads. 📝Special Episode Links: Connect with Anthony Blatner on LinkedIn Chabelli Souza on LinkedIn Book a Consultation with Speedwork 🔑 Key Takeaways: What actually happens to CPMs, CPLs, and conversions during the holidays—and why December performance isn’t “broken.” How to keep campaigns active while warming audiences for a high-performing Q1 The real impact of awareness budgets and how to measure brand influence beyond UTMs Why self-reported attribution is critical for understanding the dark funnel How to talk to CMOs about fixing attribution and data tracking without losing buy-in Smart budget allocation between cold, warm, and retargeting audiences When to refresh creatives, monitor ad fatigue, and introduce new offers How (and when) predictive audiences actually work on LinkedIn 🕒 Timestamps: 0:00 – Welcome to LinkedIn Ads Radio + Holiday Q&A 1:15 – The state of LinkedIn ads in December 2:39 – Holiday performance trends: CPMs, CPLs, and conversions 4:47 – Measuring awareness and brand impact in the dark funnel 6:47 – Self-reported attribution and LinkedIn attribution report 9:21 – Convincing CMOs to prioritize data and attribution fixes 12:40 – What to do when LinkedIn ads slow down in December 14:47 – Front-loading budgets and adjusting spend during the holidays 16:26 – Balancing brand and performance campaigns in competitive markets 20:50 – Creative fatigue, frequency benchmarks, and refresh timelines 22:33 – Predictive audiences: when they help and when they hurt  24:18 – Thought leadership and 2026 planning content strategies ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ 🔗 More About Us: 🌐 Website: https://t2m.io/LAR-Website 💼 LinkedIn: https://t2m.io/LAR-LinkedIn For more engaging content, make sure to like, share, and subscribe!

✨ In this episode, we're joined by Tanner Stolte, Senior Enterprise Client Solutions at LinkedIn, for an inside look at what's really happening behind the platform. From making the leap from agency life to working inside LinkedIn, to enterprise-level strategies, attribution, AI, and emerging ad formats, this episode is packed with practical insights every LinkedIn advertiser needs to hear. 📝Special Episode Links: Tanner Stolte on LinkedIn Book a Consultation with Speedwork 🔑 Key Takeaways: How enterprise advertisers prove value using revenue attribution, influence reports, and share-of-wallet modeling Why a full-funnel strategy (brand + demand) is no longer optional, especially in professional services How Thought Leader Ads and personalization are reshaping LinkedIn performance benchmarks Practical ways to use LinkedIn reports to support internal buy-in from CMOs and CFOs Where AI actually helps today and where human strategy still matters most 🕒 Timestamps: 0:00 – Welcome to LinkedIn Ads Radio & meet Tanner Stolte 3:13 – Tanner's role at LinkedIn & the shift from agency to enterprise 6:13 – Agency vs. enterprise strategy: what really changes 9:56 – LinkedIn ROI beyond last-click attribution 11:34 – New strategies and trends on LinkedIn 14:07 – Proving value of LinkedIn with Revenue Attribution Reports, deal-level insights & realistic ROI modeling 19:51 – Multi-measurement tools & third-party attribution platforms 23:20 – Why brand matters more than ever in B2B LinkedIn strategies 26:00 – Thought Leader Ads: performance impact and enterprise adoption 28:06 – AI in LinkedIn Ads: productivity wins and real-world use cases 32:11 – Ads personalization: what's working and how to test it 36:26 – How to get the most value from your LinkedIn rep 39:34 – What Tanner is excited about heading into 2026 We're hiring! Careers - Speedwork Multiple openings for LinkedIn Ads and LinkedIn Social roles. LinkedIn Ads End of Year Guide: LinkedIn Ads for SaaS: End-of-Year Guide - Speedwork ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ 🔗 More About Us: 🌐 Website: https://t2m.io/LAR-Website 💼 LinkedIn: https://t2m.io/LAR-LinkedIn For more engaging content, make sure to like, share, and subscribe!

✨ In this episode, we are joined by Kaila Vander Horn, the brain behind the social department at Speedwork, to dive deep into the organic side of LinkedIn. From content strategies and video trends to how organic content and paid tactics work hand-in-hand, this episode is your go-to resource for actionable tips for boosting visibility and engagement on LinkedIn. 📝Special Episode Links: Kaila Vander Horn on LinkedIn Book a Consultation with Speedwork 13 Tips for Compelling B2B Video Content on LinkedIn (Plus Bonus Resources!) 🔑 Key Takeaways: LinkedIn's organic reach is shifting: Company pages have decreased visibility, while personal profiles are rising in engagement. Why organic supports (and saves) your paid strategy. LinkedIn is actively pushing video content. Start simple with vertical selfie-style videos using your phone; authenticity wins! Ways to use organic content to warm up your audience, build trust, and drive traffic to your company page, then retarget with ads for better conversion rates at a lower cost. 🕒 Timestamps: 0:34 – Meet Kaila Vander Horn & her journey into LinkedIn Organic 2:32 – What's not working: Boring content and long intros 3:38 – Who's a good fit and not a good fit to use LinkedIn Organic  6:14 – LinkedIn goes all-in on video content 8:05 – How to start with low-production, high-value selfie videos 9:37 – Authenticity vs. AI-generated content 10:46 – Kaila's content strategy process for a brand side and personal profile 13:19 – The LinkedIn content funnel explained 15:03 – Why organic supports (and saves) your paid strategy 17:44 – LinkedIn algorithm and the role of personal profiles vs. company pages 19:49 – Cadence and timing: How often should you post? 24:31 – LinkedIn algorithm changes and post longevity 26:20 – Tips for writing content that speaks directly to your audience 29:38 – Boosting dead posts, why hashtags are dead, and how to handle links 32:46 – Final thoughts + where to find Kaila ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ 🔗 More About Us: Learn more more about the Top LinkedIn Ads Agency, Speedwork: https://speedworksocial.com/ Connect with LinkedIn Ads Expert, Anthony Blatner: https://www.linkedin.com/in/anthonyblatner/ For more engaging content, make sure to like, share, and subscribe!

In this conversation, experts Anthony Blatner and Tanner Stolte discuss strategies for optimizing LinkedIn ads, focusing on cost reduction, effective targeting, and the importance of social proof. They explore how to leverage social proof through testimonials and case studies, the role of video content, and the benefits of thought leadership ads. The discussion also covers new features in LinkedIn advertising, including predictive audiences and attribution tools, providing insights into the future of B2B marketing on the platform. Chapters 00:00 - Introduction to Supercharging LinkedIn Ads 04:59 - Optimizing Audience Targeting Strategies 11:04 - Leveraging Social Proof in LinkedIn Ads 30:00 - The Importance of Dwell Time in Ads 35:36 - The Role of Social Proof in Marketing 41:26 - Document Ads: An Underutilized Tool 48:12 - Predictive Audiences: Enhancing Targeting Strategies 54:13 - Attribution: Proving the Value of Ads -

Any additions you would like to add to the show notes for this episode?: In this episode, I join Dave G. on the Exit Five Podcast to go deep on what’s working right now in LinkedIn Ads—both paid and organic. We cover everything from the overlooked power of creative consistency to making Thought Leader Ads a growth engine, especially for niche B2B audiences. You'll hear how to build brand memory, warm up cold leads, and run full-funnel strategies even with small budgets. Whether you're trying to grow a newsletter, improve ad ROI, or just stop guessing with your LinkedIn strategy, this episode is packed with actionable insights. (00:00) - - Intro to Anthony Blatner (08:31) - - Focusing on LinkedIn and Future Expansion (11:56) - - Effective Social Media Advertising and Organic Content (15:20) - - The Overlooked Importance of Creative Content in Advertising (17:28) - - Targeting Personas with Top-of-Funnel Ads (23:48) - - Creating Unique and Targeted Content: Pros and Cons (25:04) - - Lead Generation Strategies for Small Budgets (29:17) - - Effective Funnel Strategies for Small Budgets (32:46) - - Using Paid Advertising and Lead Magnets to Grow Your Newsletter (37:39) - - Building Long-Term Memory with Consistent Branding in Marketing (40:00) - - The Power of Narrow Focus for Audience Growth (43:07) - - Content Planning Based on Sales Cycle Length (44:56) - - Connecting with Anthony Blatner on LinkedIn 👉 If you're serious about B2B growth on LinkedIn, you don’t want to miss this one.

In this episode, I flip the mic and take the guest seat as Mony Chhim interviews me about one of the most powerful developments in B2B advertising right now—LinkedIn Thought Leader Ads. We break down what makes this new format a game-changer for B2B marketers, how it helps brands build authentic connections, and why it’s driving better engagement at lower costs. I share real examples of how we use thought leader ads across the funnel for our clients at Speedwork Social—from awareness to conversion. We also dive into other high-performing LinkedIn ad formats like Message Ads and Conversation Ads, the importance of tight CRM integration, and how to get better attribution with LinkedIn’s Conversions API. If you're looking to improve your LinkedIn Ads performance and stay ahead of the curve, this episode is packed with tactical insight. 0:05 Introduction 1:07 Thought Leader Ads Unveiled 3:17 Full Funnel Strategy Insights 7:25 Importance of Dwell Time 9:00 Webinar Best Practices 11:12 Crafting Effective Posts 17:21 Content Strategy for Funnels 23:28 Exploring Message Ads 27:58 Conversion Tracking Techniques

✨ Dive into our latest exploration, where we uncover LinkedIn prospecting strategies and best practices with Darren Whitmer from the messaging department of Speedwork. From insightful techniques of outbound messaging campaigns to actionable creative prospecting strategies, this episode is your go-to source for powering up your LinkedIn outbound marketing success. 📝Special Episode Links: Darren Witmer on LinkedIn Darren Witmer’s email Speedwork Free Consultation Call Linkedin Sales Navigator Account-Based Marketing on LinkedIn 🔑 Key Takeaways: LinkedIn is an ideal platform for prospecting compared to traditional email, with 100% deliverability and higher visibility of the messages being sent. LinkedIn messaging can serve as a testing ground for refining offers and finding your ideal audience. Ways to integrate LinkedIn ads and messaging for a multi-layered outreach strategy. 🕒 Timestamps: 0:30 - Introduction to Darren Witmer 4:04 - Understanding LinkedIn outbound messaging campaigns 5:55 - Identifying the right audience for LinkedIn prospecting 9:00 - Avoiding common pitfalls in LinkedIn messaging 12:22 - Using Sales Navigator for effective targeting 14:08 - The value of ABM strategies on LinkedIn 16:53 - Why LinkedIn messaging outperforms email for visibility and engagement 18:46 - Creative LinkedIn strategies: Alumni plays and niche market campaigns 24:25 - Combining ads and prospecting for a seamless outreach strategy 27:50 - Ways ads and prospecting work together 30:54 - Empowering sales teams with LinkedIn prospecting tools 34:31 - The grunt work of prospecting 37:48 - Connect and reach out to Daren Witmer ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ 🔗 More About Us: 🌐 Website: https://t2m.io/LAR-Website 💼 Linkedin: https://t2m.io/LAR-LinkedIn For more engaging content, make sure to like, share, and subscribe!

✨ Dive into our latest exploration, where we uncover everything in the world of LinkedIn video ads! From strategic insights and technical tips for effectively leveraging video ads to creative video ad ideas to measurement and optimization, this episode is your go-to source for planning and strategically creating your LinkedIn video ads. 📝Special Episode Links: Video Ad on LinkedIn Best Practices for Video Ads Retargeting for LinkedIn Ads LinkedIn’s Dwell Time Descript: Video Editor Canva We are Hiring! Be part of Speedwork 🔑 Key Takeaways: Understand the strategic applications of LinkedIn video ads, which are ideal for product demonstrations and tutorials but less effective for driving traffic or leads. Learn the importance of technical specifications, like recommended video lengths and the impact of thumbnails and captions on viewer engagement. Explore the common video ad pitfalls, functionality, and user experience. 🕒 Timestamps: 1:01 - New Companies Tab in LinkedIn Campaign Manager  2:46 - Retarget by Conversions API Data 3:35 - Video Prioritization on LinkedIn 5:05 - When Does Video Ad Work Best 7:41 - Common Video Ad Pitfalls 10:29 - Top 3 Uses of Video Ad 14:43 - Technical Components of Video Ad on LinkedIn 15:58 - Pros and Cons of Video Ad on Mobile & Desktop 17:46 - Video Duration and File Size Limits 20:56 - Chargeable Clicks on Video Ad 21:54 - Personalized the Video Ad with a Thumbnail & Captions 24:16 - Functionality of Video Ad: Mobile Viewing Experience & Video Looping 25:56 - Creative Strategy on Video Ad 27:27 - Great Video Ad Ideas 29:20 - Video Editor for Non-Video Editor 30:00 - Measurement Analysis and Optimization 32:43 - Episode Recap ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ 🔗 More About Us: 🌐 Website: https://t2m.io/LAR-Website 💼 Linkedin: https://t2m.io/LAR-LinkedIn For more engaging content, make sure to like, share, and subscribe!

✨ Dive into our latest exploration, where we invited Liz Gentile and Joanne Lee from LinkedIn Ads to uncover the powerful new LinkedIn Revenue Attribution Report. From understanding the challenges in B2B Revenue Attribution and the benefits of RAR to ways of setting up and securing accurately useful reports, this episode is your go-to source for mastering and optimizing LinkedIn's newest measurement tools. 📝Special Episode Links: Liz Gentile on LinkedIn Joanne Lee on LinkedIn LinkedIn Revenue Attribution Report CRM data handling and protection in the Revenue Attribution Report 🔑 Key Takeaways: Learn how LinkedIn's Revenue Attribution Report helps B2B marketers connect LinkedIn ad engagements to actual revenue, providing deep insights into campaign effectiveness. Discover the tool that addresses challenges like long sales cycles and complex B2B buyer journeys by allowing attribution windows of up to 180 days. Find out how RAR enables marketers to set clear expectations with stakeholders by providing accurate data on LinkedIn's impact on pipeline and deal sizes. 🕒 Timestamps: 0:26 - Liz & Joanne's roles at LinkedIn 2:16 - The Challenges in B2B Revenue Attribution 5:35 - LinkedIn Revenue Attribution Report (RAR)  7:59 - Benefits of the RAR for Business and Marketers 9:13 - Detailed overview: How RAR works and its key metrics 14:36 - The simplicity of the RAR dashboard 18:13 - Secure way of setting up the Revenue Attribution Report 22:01 - 2 key things to ensure an accurate and useful report 26:45 - Lookback window on calculating metrics 28:49 - Case Study: Enterprise B2B SaaS Success Story 33:27 - What's next for LinkedIn's Revenue Attribution Report 36:01 - Granular campaign-level reporting for better insights to enable optimization ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ 🔗 More About Us: 🌐 Website: https://t2m.io/LAR-Website 💼 Linkedin: https://t2m.io/LAR-LinkedIn For more engaging content, make sure to like, share, and subscribe!

✨ Dive into our latest exploration, where we uncover the small but mighty ad units on LinkedIn, Text and Dynamic Ads. From key component details to best practices and tips, this episode is your go-to source for mastering the cheapest ads on LinkedIn and creating new opportunities to increase your business growth. 📝Special Episode Links: LinkedIn Text Ads LinkedIn Spotlight Ads LinkedIn Followers Ads LinkedIn Marketing Lab Certification LinkedIn Certified Marketing Insider Experts LinkedIn LinkedIn Audience Network (LAN) 🔑 Key Takeaways: Learn how to leverage text and dynamic ads to achieve some of the lowest CPMs on LinkedIn. Understand how to use text and spotlight ads effectively to increase brand visibility and engagement. Discover best practices and tips for optimizing your LinkedIn ad campaigns for maximum impact. 🕒 Timestamps: 0:13 - Overview of Text and Dynamic Ad Formats or “Spotlight Ads” 0:37 - What’s New on the LinkedIn platform 1:38 - LinkedIn Beta Testing LAN-only campaigns 2:51 - Additional thought leader ad metrics 3:14 - Introduction to Text and Dynamic Ads 4:09 - Text ads components 4:41 - Spotlight or Dynamic ads components  8:34 - 2 subtype of Dynamic ads 10:40 - Pros of Using Text and Dynamic Ads 14:55 - Cons of Using Text and Dynamic Ads 17:48 - Tips and Best Practices for Text and Dynamic Ads 22:12 - Wishes for LinkedIn Ads enhancements ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ 🔗 More About Us: 🌐 Website: https://t2m.io/LAR-Website 💼 Linkedin: https://t2m.io/LAR-LinkedIn For more engaging content, make sure to like, share, and subscribe!

✨ Dive into our latest exploration, where we uncover the ins and outs of LinkedIn-sponsored messaging ads and conversation ads. From insightful details on optimizing B2B ads for conversions to LinkedIn Ads best practices and practical tips for crafting engaging messages, this episode is your go-to source for mastering this targeted ad format and driving conversions effectively. 📝Special Episode Links: Sponsored Messaging Ad Anthony Blatner on Linkedin: The new Average Dwell Time metric is out 🔑 Key Takeaways: LinkedIn's new "dwell time" metric helps track how long users engage with ads, offering deeper insights into ad performance. LinkedIn campaigns will soon optimize for qualified leads rather than all leads. Sponsored messaging ads provide a highly targeted ad format, perfect for personalized invites and high-value offers. Effective use of sponsored messaging ads can drive conversions but also can be costly if not used correctly. 🕒 Timestamps: 0:10 - Introduction to Messaging Ads 0:45 - LinkedIn's new metric "Dwell time" 2:52 - Optimizing for qualified leads 4:53 - Overview of Sponsored Messaging and Conversation Ads  6:13 - Difference between Sponsored Messaging ad and other ad format 7:51 - Objectives and how Sponsored Messaging Ads works 9:42 - Components of Sponsored Messaging Ads 14:15 - Key features of using message ads 17:14 - Frequency caps for Messaging Ads 18:49 - Writing an effective Message Ad  22:20 - Best practices in running a Message Ad  24:52 - Real-life examples of Sponsored Messaging Ads Usage 27:34 - Sponsored Messaging Ads recap ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ 🔗 More About Us: 🌐 Website: https://t2m.io/LAR-Website 💼 Linkedin: https://t2m.io/LAR-LinkedIn For more engaging content, make sure to like, share, and subscribe!

✨ Dive into our latest exploration, where we uncover how to best use Account-Based Marketing (ABM) strategies on LinkedIn Ads. From insightful details of these marketing features to maximizing its potential ROI, this episode is your go-to source for reaching the right accounts at the right time with ABM in your LinkedIn campaigns. 📝Special Episode Links: Apollo Snov.io 6 Sense HubSpot Episode Suggestion: Goodbye Lookalikes, Hello Predictive Audiences powered by AI Episode Suggestion: Triple Threat Document Ads 🔑 Key Takeaways: ABM (Account-Based Marketing) focuses marketing efforts on a specific list of target accounts. The new LinkedIn marketing features include predictive audiences and AI-generated campaigns. Best practices for ABM involve personalized marketing efforts tailored to target accounts. 🕒 Timestamps: 0:40 - B2B marketing current events and LinkedIn news 2:22 - The sunset of lookalikes and rise of predictive audiences 4:57 - Sales audiences for campaign manager & document ads 6:22 - Understanding  and defining Account Based Marketing (ABM) 9:57 - Ways to use ABM list: Setting a target accounts list 10:48 - Ways to use ABM list: Funnel stages list 12:37 - Ways to use ABM list: Exclusion lists 15:57 - Reporting and Tracking Progress on ABM campaigns 18:03 - Case Studies and Practical Implementation 20:12 - Platforms for Building ABM Lists 23:47 - Pitfalls to Avoid in ABM Marketing 25: 41- Recap and Upcoming Episodes ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ 🔗 More About Us: 🌐 Website: https://t2m.io/LAR-Website 💼 Linkedin: https://t2m.io/LAR-LinkedIn For more engaging content, make sure to like, share, and subscribe!

✨ Dive into our latest exploration, where we uncover LinkedIn's newest ad feature: Connected TV advertising options through the LinkedIn Ads platform with one of LinkedIn's senior product marketing managers, Robert Yanik. From insightful details of this new ad feature to practical tips on creating an effective video ad, this episode is your go-to source for reaching your B2B target audience through streaming content they love. 📝Special Episode Links: Robert Yanik on LinkedIn LinkedIn's Connected TV Ads LinkedIn Connected TV - Help Page Connected TV Advertising Specifications Everybody's Business: LinkedIn's B2B Marketing Documentary The 95-5 Rule Will Improve Your B2B Advertising, with Ty Heath from The B2B Institute 🔑 Key Takeaways: LinkedIn now offers Connected TV (CTV) ads, expanding B2B marketing reach. CTV allows LinkedIn to leverage its first-party data for precise targeting. LinkedIn Premier's partnership with NBCUniversal ensures premium content delivery on NBC's inventory at a fixed CPM rate. Easy campaign setup via LinkedIn's Campaign Manager offers familiar targeting features. 🕒 Timestamps: 0:45 - Robert Yonick career background and role at LinkedIn 3:35 - Overview on Connected TV (CTV) 4:31- Benefits of CTV ads for businesses in reaching their target audience  5:27 - Unique Elements of CTV Ads 7:25 - Differences between LinkedIn video ads and CTV ads 10:08 - NBC Universal Partnership and LinkedIn Premier 12:06 - Targeting setup, measurement and reporting on CTV ads 14:20 - CTV campaign setup walkthrough 15:48 - Managing placements and brand safety 17:09 - Tips for creating effective video ads 21:36 - Examples of effective B2B video ads 22:57 - Future developments and roadmap for LinkedIn CTV ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ 🔗 More About Us: 🌐 Website: https://t2m.io/LAR-Website 💼 Linkedin: https://t2m.io/LAR-LinkedIn For more engaging content, make sure to like, share, and subscribe!

✨ Dive into our latest exploration, where we uncover LinkedIn's shift from Lookalike Audiences to Predictive Audiences. From insightful details of this new feature to best practices, this podcast episode is your go-to source for expanding your campaign's reach with the new AI-powered audience targeting tool. 📝Special Episode Links: LinkedIn Predictive Audiences HubSpot CAPI Integration 🔑 Key Takeaways: LinkedIn is replacing Lookalike Audiences with AI-driven, dynamically updated Predictive Audiences. Predictive audiences can be created from lead gen form submissions, contact lists, or conversion events. Using Predictive Audiences enables precise targeting by adapting to user behavior and market changes in real time. 🕒 Timestamps: 0:24 - LinkedIn's transition from lookalike audiences to predictive audiences 0:53 - New updates: Conversions API (CAPI) 2:47 - Difference between predictive audience and lookalike audiences 3:28 - Challenges of lookalikes on LinkedIn's B2B marketing 5:44 - Three options to create a predictive audience: Lead gen form submission, Contact list, Conversion 7:09 - Creating Predictive Audiences: Options and Recommendations 10:16 - Two use cases to reach ICP (Ideal Customer Profile) successfully 13:25 - Scenarios where predictive audiences may not be suitable 14:34 - Recap of predictive audience features and upcoming episodes ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ 🔗 More About Us: 🌐 Website: https://t2m.io/LAR-Website 💼 Linkedin: https://t2m.io/LAR-LinkedIn For more engaging content, make sure to like, share, and subscribe!

✨ Dive into our latest exploration, where we uncover the strategies and techniques for maximizing LinkedIn Organic Social with guest expert Luke Matthews. From insightful details about AI writing the right way to practical tips on boosting social media post engagement, this episode is your go-to source for mastering organic social by writing with AI and having a dominating presence on LinkedIn. 📝Special Episode Links: Luke Matthews on LinkedIn AI Writing Course by Luke Matthews (Available from May 14th, 2024) The Wizard of Odd Marketing Alex B Sheridan on LinkedIn 🔑 Key Takeaways: Building a strong LinkedIn presence requires consistent posting and engagement. Leveraging AI can speed up content creation without losing the personal touch. Focus on building community and communicating with people at a scale Understand the "Dark side of LinkedIn" and their pitfalls 🕒 Timestamps: 0:47 - Luke Matthews' background in social media and journey to LinkedIn 3:06 - Importance of personal branding and visual content on LinkedIn 5:16 - Write with AI, but don't lose your soul 9:40 - Investing in LinkedIn Organic Social 13:01 - LinkedIn organic social can provide value and connection 15:42 - Communicate with people at scale 16:51 - Organic attribution techniques 21:38 - Focus on community building in the first 3 months on socials 24:12 - How to get people engage in your posts 31:16 - The "Dark Side of LinkedIn"  37:47 - Writing with AI the right way 40:57 - Posting recommendations on socials 44:39 - Luke's course about Writing with AI 46:54 - Rapid fire questions ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ 🔗 More About Us: 🌐 Website: https://t2m.io/LAR-Website 💼 Linkedin: https://t2m.io/LAR-LinkedIn For more engaging content, make sure to like, share, and subscribe!

✨ Dive into our latest exploration, where we invite Ty Heath, Director at LinkedIn B2B Institute, to uncover the intriguing "95-5 Rule" in B2B marketing. From insightful details to practical tips on how to balance short-term B2B advertising with long-term brand building, this episode is your go-to source for creating new opportunities and enhancing your B2B marketing efforts. 📝Special Episode Links: Ty Heath on LinkedIn LinkedIn's 95-5 Rule The B2B Institute Ty's Aston Martin Video The Brand-ABLE framework The ABLe Change Framework LinkedIn Brand Lift Studies LinkedIn: Situational Awareness SAS Viya's Drowning in Data video campaign B2B Edge consultancy program Reach Maximalism Situational Awareness 🔑 Key Takeaways: Only 5% of the potential market is actively looking to buy, while the other 95% are not; therefore, marketing efforts should address both. Brand advertising is essential in reaching the "out-market" customers to prepare them for future buying decisions. Building a brand isn't just about creating immediate sales; it's about creating memory and recognition that pay off in the long term. Incorporating mental models and distinctive brand assets enhances brand recall and consumer connection. 🕒 Timestamps: 0:23 - Ty Heath's career background and role at LinkedIn 5:29 - The poor mental model of how people operate at the B2B institute 6:28 - Research ideas and new types of opportunities that work in B2B 10:20 - 95-5 Rule model in B2B marketing 13:29 - The ability to build memory with future customers 16:50 - Effectively reach out-market customers 18:54 - How to measure the success of brand-oriented memory marketing efforts 22:05 - Research about the CMO scorecard 26:02 - Attention x Branding x Linkage = Equity 28:57 - Balancing short-term lead generation with long-term brand building 34:09 - Understand how long-term efforts work from the sales standpoint 39:06 - Brand that is making the 95-5 rule right and the future of B2B marketing ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ 🔗 More About Us: 🌐 Website: https://t2m.io/LAR-Website 💼 Linkedin: https://t2m.io/LAR-LinkedIn For more engaging content, make sure to like, share, and subscribe!

✨ Dive into our latest exploration where we uncover the highlights and insights from the recent LinkedIn's B2Believe event in New York City. From impactful discussions on new product features and APIs to lively panel sessions and networking opportunities, this podcast episode is your go-to source for the latest trends and strategies in LinkedIn advertising. 📝Special Episode Links: Everybody's Business: LinkedIn's B2B Marketing Documentary Episode Suggestion: Triple Threat Document Ads Episode Suggestion: Measuring What Matters: LinkedIn Ad's New Measurement Tools Episode Suggestion: Thought Leader Ads with Taina Palombo-Price from LinkedIn Trevor Fellows on LinkedIn  Liz Rutgersson on LinkedIn Melissa Selcher on LinkedIn Jim Habig on LinkedIn Louisa Wong on LinkedIn Ben Proudfoot on LinkedIn 🔑 Key Takeaways: Learn LinkedIn's new APIs and how they will transform B2B marketing. Exciting new product announcements like the LinkedIn Connected TV and live event ads. Expert discussions on the importance of creativity and diversity in advertising. 🕒 Timestamps: 0:13 - Overview happening to the recent B2Believe event 2:06 - Deep dive into the evolution of LinkedIn APIs and their impact 4:34 - The messaging workflows that potentially come to LinkedIn 5:26 - Exploration of LinkedIn's new advertising API and measurement tools 9:16 - LinkedIn's new event features and product announcements 10:35 - New ability for companies for better tracking and measurement of maturity index 11:58 - LinkedIn Connected TV and LinkedIn Premier 14:21 - Highlights from keynote speeches and panel discussions 17:42 - LinkedIn documentary about B2B marketing ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ 🔗 More About Us: 🌐 Website: https://t2m.io/LAR-Website 💼 Linkedin: https://t2m.io/LAR-LinkedIn For more engaging content, make sure to like, share, and subscribe!

✨ Dive into our latest exploration, where we invite Johanna and Jae from the LinkedIn South Bay office to uncover the intricacies and developments in LinkedIn ad's new measurement products. From the evolution of privacy measures and the importance of data foundations to innovative tools like the Conversions API and Website Actions, this episode is your go-to source for measuring what matters in the B2B market and mastering LinkedIn's advertising platform. 📝Special Episode Links: LinkedIn Marketing Solutions LinkedIn Conversions API (Cappy) Information Website Actions Feature Revenue Attribution Report Overview Company Engagement Report Insights Advanced Insights with Habu Clean Room Beta Predictive Audiences Program Johanna Kimura on LinkedIn Jae Oh on LinkedIn 🔑 Key Takeaways: The shift towards privacy-centric advertising requires a strong data foundation and the use of first-party data. LinkedIn's Conversions API and Website Actions offer powerful ways to track and measure campaign performance. Revenue Attribution and Company Engagement Reports provide deep insights into how advertising efforts translate into business outcomes. The importance of aligning marketing measurement with business goals is focusing on metrics like average days to close. Embracing AI and new technologies can unlock more efficient and effective advertising strategies. 🕒 Timestamps: 0:25 - Johanna and Jae's background in LinkedIn marketing 1:19 - Recent developments in LinkedIn's ad platform 3:28 - The Pros and Cons of third party tools on LinkedIn 6:45 - The impact of privacy changes on digital marketing 9:24 - Challenges faced by B2B marketers in measurement 14:16 - LinkedIn's approach to measurement and the importance of data 16:31 - Overview of LinkedIn's measurement products and their benefits 23:04 - Customer success stories and practical applications of LinkedIn's tools 24:33 - Making use of the revenue attribution report to make connections. 26:09 - Tactical tips and the Measurement Maturity Index for implementing LinkedIn's measurement tools 31:04 - Future insights on privacy and B2B measurement on LinkedIn ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ 🔗 More About Us: 🌐 Website: https://t2m.io/LAR-Website 💼 Linkedin: https://t2m.io/LAR-LinkedIn For more engaging content, make sure to like, share, and subscribe!

✨ Dive into our latest exploration, where we uncover the secrets to finding riches in the niches on LinkedIn! This episode is your go-to source to learn how to identify lucrative niches and tailor your strategies to maximize campaign engagement and optimize ROI results. 🔑 Key Takeaways: Tailoring advertising efforts to specific market segments improves engagement and ROI Segment audiences based on personas, including executives, decision-makers, and end-users, to personalize messaging and maximize relevance. Implement niched retargeting strategies based on audience engagement with specific campaigns. Create segmented email sequences tailored to different audience preferences. 🕒 Timestamps: 0:00 - Introduction to LinkedIn Ads Radio and Niching 2:51 - Understanding B2B marketing forces on LinkedIn 4:10 - Business strategy and niching 4:52 - Approaching campaigns with niching and targeting 8:14 - Utilizing Chat GPT for deeper audience analysis 9:33 - Creating segmented email sequences 10:18 - Implementing niched and targeting strategies effectively 11:42 - Episode summary, final tips and recommendation ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ 🔗 More About Us: 🌐 Website: https://t2m.io/LAR-Website 💼 Linkedin: https://t2m.io/LAR-LinkedIn For more engaging content, make sure to like, share, and subscribe!