Lucentlands Podcast | Harvesting Agriculture Knowl

This podcast is proudly sponsored by Agrarius. Find out more: ⁠https://www.agrarius.co.za/?ref=recR9vP8u5CYfEOek&utm_source=lucentlands&utm_medium=referral&utm_campaign=LucentLandsPromo⁠ Visit our agricultural stock site: https://lucentlands.smugmug.com/ In this episode of the Lucentlands Podcast, hosts Dewald Kirsten and Louise Brodie speak with Lucien Jansen, Chief Executive Officer of the Perishable Products Export Control Board (PPECB), about the crucial role PPECB plays in protecting the reputation of South African fresh produce in global markets. The PPECB has been responsible for regulating the export of South Africa’s perishable products since 1926, ensuring that fruit, vegetables, flowers, and other temperature-sensitive goods leave the country in compliance with strict quality, food safety, and cold chain standards. As the organization celebrates its 100-year anniversary, Lucien shares insights into the history, evolution, and future of this unique institution. The conversation explores how PPECB ensures quality across the export value chain—from inspection in packhouses to cold chain monitoring during shipping—and why South Africa’s system is considered one of the most advanced in the world. Unlike many other exporting countries, PPECB combines quality inspection, food safety oversight, and cold chain management, helping maintain the consistent reputation of South African produce internationally. Lucien also discusses the rapid growth of export volumes, which exceeded 203 million cartons in 2025, and how PPECB manages the logistics, staffing, and technological innovation required to support this expanding industry. With more than 30 offices across South Africa and inspectors traveling millions of kilometres annually, the organisation operates at the heart of the country’s agricultural export ecosystem. The discussion also touches on some fascinating aspects of PPECB’s work—from monitoring cold sterilisation treatments for export markets to overseeing unusual temperature-controlled shipments such as snails, marine products, and other refrigerated cargo. Looking ahead, Lucien outlines several innovations currently underway, including automation of container loading inspections, improved digital systems for real-time export data, and research into non-invasive temperature measurement technologies that could transform cold chain monitoring. The episode also addresses broader industry challenges, including port congestion, container shortages, wind delays in Cape Town’s harbour, and the importance of collaboration between government, exporters, and logistics providers to keep South Africa competitive in global markets. Ultimately, the conversation highlights how PPECB acts not just as a regulator, but as an enabler and partner to the industry, working to ensure that South African produce consistently arrives in international markets with the quality and reliability buyers expect. Connect wit Lucien: linkedin.com/in/lucien-jansen-5b736b67 Connect with us: Website: https://lucentlands.co.za/ Instagram: https://www.instagram.com/lucentlandsmedia/ Facebook: https://www.facebook.com/lucentlandsmedia LinkedIn: https://www.linkedin.com/company/lucentlandsmedia/

This podcast is proudly sponsored by Agrarius. Find out more: ⁠https://www.agrarius.co.za/?ref=recR9vP8u5CYfEOek&utm_source=lucentlands&utm_medium=referral&utm_campaign=LucentLandsPromo⁠ Visit our agricultural stock site: https://lucentlands.smugmug.com/ In this episode, hosts Dewald Kirsten and Louise Brodie speak with Piet de Jager, CEO of the Fresh Produce Exporters’ Forum (FPEF), and Anton Kruger, former CEO of FPEF, about leadership transition, global trade pressures, market access challenges, port inefficiencies, and the future of South Africa’s fresh produce export industry. After 14 years at the helm of FPEF, Anton Kruger hands over leadership to Piet de Jager in what can truly be described as a changing of the guard. Together, they unpack the critical role FPEF plays in maintaining integrity, discipline, and competitiveness in South Africa’s export industry. South Africa is the largest exporter of fresh fruit in the Southern Hemisphere — but maintaining that position requires constant negotiation, coordination, and resilience. This conversation explores: • Why FPEF was established after agricultural deregulation • How voluntary membership protects exporter credibility • The complexity of gaining market access (government-to-government negotiations) • The realities of tariffs in India, China, BRICS countries and the US • The implications of AGOA and shifting US trade policies • How SACU (Southern African Customs Union) affects trade negotiations • Why 90% of South Africa’s fresh produce exports are represented within FPEF • Mediation mechanisms that prevent costly legal battles • The harsh realities of port inefficiencies and logistical bottlenecks • Weather disruptions, infrastructure failures, and their financial impact • The projected 35% increase in fruit production — and where that fruit will go • The importance of unified industry representation through Fruit South Africa • The role of private sector collaboration with government • Transformation, exporter development, and training within the value chain Key Takeaways: • Market access is only step one — commercial viability is step two. • South Africa competes globally despite some of the weakest trade agreements among competitors. • Port inefficiencies cost the industry millions and require coordinated solutions. • FPEF membership is a voluntary badge of integrity, backed by strict vetting and discipline. • Growth projections mean new markets are not optional — they are essential. • Collaboration between private sector and government remains critical for success. More about FPEF: https://www.fpef.co.za/Connect with us:Website: https://lucentlands.co.za/Insta gram: https://www.instagram.com/lucentlandsmedia/ Facebook: https://www.facebook.com/lucentlandsmedia LinkedIn: https://www.linkedin.com/company/lucentlandsmedia/ Support this podcast by buying us a coffee: https://buymeacoffee.com/lucentlands?new=1

In this episode of the Lucentlands Podcast, hosts Dewald Kirsten and Louise Brodie sit down with Petri de Beer, an agricultural economist and winemaker, to unpack the real business of wine. The conversation explores why making wine is often easier than selling it, the financial and legislative barriers facing small producers, and why passion alone is not enough to build a sustainable wine business. Petri shares practical insights into wine economics, market access, and what needs to change if independent producers are to survive in South Africa’s evolving wine industry. Key Takeaways: Making wine is easy — selling it is the real challenge. Small producers face high costs and complex regulations. Wine success depends on economics, not just passion. Retail space is dominated by large players, limiting access. The future points to fewer producers and more premium wines. Key Takeaways: Making wine is easy — selling it is the real challenge. Small producers face high costs and complex regulations. Wine success depends on economics, not just passion. Retail space is dominated by large players, limiting access. The future points to fewer producers and more premium wines. Key topics included: Why selling wine is harder than making it Capital, cash flow, and scale in wine production Licensing, excise duties, and regulatory barriers The challenges facing small and independent producers Premium wine, consumption trends, and future outlook Whether you are a producer, industry professional, or simply curious about how the wine industry really works, this episode offers valuable perspective on the business realities behind every bottle. This podcast is proudly sponsored by Agrarius. Find out more: ⁠https://www.agrarius.co.za/?ref=recR9vP8u5CYfEOek&utm_source=lucentlands&utm_medium=referral&utm_campaign=LucentLandsPromo⁠ Visit our agricultural stock site: https://lucentlands.smugmug.com/ Connect with Petri de Beer on LinkedIn: https://www.linkedin.com/in/petri-de-beer-479bb3180 Connect with us: Website: https://lucentlands.co.za/ Instagram: https://www.instagram.com/lucentlandsmedia/ Facebook: https://www.facebook.com/lucentlandsmedia LinkedIn: https://www.linkedin.com/company/lucentlandsmedia/ Support this podcast by buying us a coffee: https://buymeacoffee.com/lucentlands?new=1

This podcast is proudly sponsored by Agrarius. Find out more: ⁠https://www.agrarius.co.za/?ref=recR9vP8u5CYfEOek&utm_source=lucentlands&utm_medium=referral&utm_campaign=LucentLandsPromo⁠ Visit our agricultural stock site: https://lucentlands.smugmug.com/ In this episode, hosts Dewald Kirsten and Louise Brodie sit down with Fhumulani Ratshitanga, CEO of Fruit South Africa, for an insightful conversation about leadership, market access, transformation, and the future of South Africa’s fruit industry. Fruit South Africa serves as the umbrella body representing the country’s major fruit industry associations — including citrus, table grapes, pome and stone fruit, subtropicals, berries, and exporters. As CEO, Fhumulani plays a critical coordinating and advocacy role at national and international level. Fhumulani shares her journey from starting her career as a PPECB inspector in packhouses across South Africa, to working in regional agricultural policy and international standard-setting forums, and ultimately leading Fruit South Africa through some of the most challenging years in recent history — including COVID, logistics crises, tariff pressures, and global market negotiations. The discussion explores: • Why market access is the lifeblood of South Africa’s fruit industry • How Fruit South Africa coordinates advocacy across multiple commodity groups • The importance of transformation and industry-wide collaboration • The resilience of South African farmers — competing globally without subsidies • Tariffs, trade agreements, and the challenge of opening new markets • Why Southeast Asia presents major growth opportunities • The logistics crisis and engagement with Transnet • The Agro Processing Master Plan and industry value chain alignment • Youth exposure to agriculture and the need to change perceptions • The potential of a unified “Fruit South Africa” brand in global markets South Africa exports more than 60% of its fruit production, employs over 320,000 people on farms, and plays a critical role in forex earnings and job creation. Yet, as Fhumulani explains, the industry often operates in a complex global trade environment without the subsidies enjoyed by many competitors. This conversation highlights not only the structural importance of fruit to South Africa’s economy, but also the collaborative spirit that drives the industry forward. Key Takeaways: •Fruit South Africa focuses on transformation, market access, stakeholder relations, and information management. •The industry thrives on collaboration rather than fragmentation. •Tariff reduction and new trade agreements remain essential for growth. •South African fruit has a strong global reputation for quality — but branding could be strengthened. •Youth exposure to agriculture is critical to securing the industry’s future. •The fruit industry is a major employer and contributor to the national economy. If you are involved in agriculture, exports, trade policy, or food production — this episode provides valuable strategic insight into how the industry operates behind the scenes. More about Fruit South Africa: https://fruitsa.co.za/ Connect with Fhumulani: linkedin.com/in/fhumulani-mashau-ratshitanga-66164347 Connect with us: Website: https://lucentlands.co.za/Instagram: https://www.instagram.com/lucentlandsmedia/ Facebook: https://www.facebook.com/lucentlandsmedia LinkedIn: https://www.linkedin.com/company/lucentlandsmedia/ Support this podcast by buying us a coffee: https://buymeacoffee.com/lucentlands?new=1

This podcast is proudly sponsored by Agrarius. Find out more: ⁠https://www.agrarius.co.za/?ref=recR9vP8u5CYfEOek&utm_source=lucentlands&utm_medium=referral&utm_campaign=LucentLandsPromo⁠ Visit our agricultural stock site: https://lucentlands.smugmug.com/ In this episode, hosts Dewald Kirsten and Louise Brodie speak with Roelie van Reenen, Director: Supply Chain at Beefmaster, about the realities of South Africa’s red meat industry, market access, exports, and the ongoing foot-and-mouth disease crisis. Beefmaster is one of South Africa’s leading vertically integrated beef businesses, with operations spanning feedlots, primary production, abattoirs, retail, and international exports. With the company licensed to slaughter up to 1,000 cattle per day and employing over 1,200 people, Beefmaster plays a significant role in the national value chain. Roelie shares the story of how the company was founded in the early 1980s, how deregulation reshaped the industry, and how strategic vertical integration positioned Beefmaster for growth in local and international markets. The conversation then turns to exports — including the Middle East, Mauritius, and China — and why even a small export percentage (around 5–6% of national production) is absolutely critical to the economic sustainability of South Africa’s beef industry. A major focus of this episode is foot-and-mouth disease (FMD): •How FMD impacts farmers and feedlots •Why it is an economic disease, not a human health risk •How day-zero protocols work after vaccination •Why vaccination has historically been state-controlled•What has improved since the 2019 and 2022 outbreaks •How industry cooperation is essential to regaining market access Roelie explains that while FMD does not pose a health risk to consumers, it severely affects trade and pricing structures. Without export markets, product values collapse — and the entire value chain suffers. The episode also explores: •Halal exports and compliance for Middle Eastern markets •Logistics: frozen, shipped, or air-freighted beef •Value-adding through boxed meat instead of swinging carcasses•Utilizing every part of the animal — from leather to gelatin to pet food •The importance of strong relationships between producers and processors •Why emerging and communal farmers need better structural support Roelie’s closing message is clear: industry collaboration, biosecurity discipline, and responsible livestock movement are critical if South Africa wants to remain competitive globally.Key Takeaways: •Exports are economically essential, even at just 5–6% of production •Foot-and-mouth disease does not affect humans — beef remains safe to consume •Strong biosecurity and disciplined movement control are critical •Vertical integration creates resilience in volatile markets •Relationships across the value chain determine long-term sustainability •Emerging farmers present enormous untapped potentialConnect with us:Website: https://lucentlands.co.za/ Instagram: https://www.instagram.com/lucentlandsmedia/ Facebook: https://www.facebook.com/lucentlandsmedia LinkedIn: https://www.linkedin.com/company/lucentlandsmedia/ Support this podcast by buying us a coffee: https://buymeacoffee.com/lucentlands?new=1

This podcast is proudly sponsored by Agrarius. Find out more: ⁠https://www.agrarius.co.za/?ref=recR9vP8u5CYfEOek&utm_source=lucentlands&utm_medium=referral&utm_campaign=LucentLandsPromo⁠ Visit our agricultural stock site: https://lucentlands.smugmug.com/ South African agriculture faces constant pressure — from rising costs and disease outbreaks to logistics challenges and global market shifts. Yet farmers continue to push forward. In this episode, Dewald Kirsten and Louise Brodie are joined by Dawie Maree from FNB Agriculture to unpack why resilience is not accidental in farming, but a learned and lived reality. Drawing on decades of experience across agriculture and finance, Dawie shares insights into what separates farmers who survive from those who thrive. The conversation explores how farmers manage risk, why relationships matter more than ever, and why agriculture remains one of the most important long-term industries in South Africa. This is a thoughtful, optimistic discussion about farming through cycles, backing fundamentals, and believing in the future of agriculture. Key Topics Covered The mindset that keeps farmers moving forward Farming through economic and production cycles Why agriculture supports entire rural economies Cross-commodity trends shaping South African farming The role of finance, trust, and long-term partnerships Why agriculture still offers opportunity for the next generation Key Takeaways Farming success comes from focusing on what you can control Agriculture is built on relationships, not transactions Long-term thinking outperforms short-term reactions South African farmers continue to invest in the future There is real reason for optimism in local agriculture Dawie Maree: https://www.linkedin.com/in/dawie-maree-65ab118 Connect with us: Website: https://lucentlands.co.za/ Instagram: https://www.instagram.com/lucentlandsmedia/ Facebook: https://www.facebook.com/lucentlandsmedia LinkedIn: https://www.linkedin.com/company/lucentlandsmedia/ Support this podcast by buying us a coffee: https://buymeacoffee.com/lucentlands?new=1

This podcast is proudly sponsored by Agrarius. Find out more: ⁠https://www.agrarius.co.za/?ref=recR9vP8u5CYfEOek&utm_source=lucentlands&utm_medium=referral&utm_campaign=LucentLandsPromo⁠ Visit our agricultural stock site: https://lucentlands.smugmug.com/ In this episode of the Lucentlands Podcast, hosts Dewald Kirsten and Louise Brodie sit down with Sean Walsh, CEO of KAL Group, to unpack the remarkable transformation of one of South Africa’s most influential agri-retail businesses. From its cooperative roots to becoming a diversified, digitally driven national group, KAL has reshaped how farmers, families, and communities are served — far beyond traditional agricultural inputs. Sean shares how KAL strategically followed water-intensive farming regions, expanded into fuel and convenience retail, and built a business model that supports both commercial producers and informal farmers. The conversation also explores digitisation on farms, data-driven decision-making, supply chain efficiency, and why growth — not margin protection — remains central to KAL’s culture. Beyond the numbers, this episode dives into KAL Group’s approach to social impact, education, food security, and supporting the often-overlooked informal farming sector — revealing a side of agri-business rarely discussed. Key topics covered include: •The shift from agricultural co-operative to modern corporate group •Why farmers must buy less — and how agri-businesses stay relevant •Following water, not maps: KAL’s expansion strategy •Digitisation, demand planning, and farm-level data integration •Fuel retail, convenience economics, and mobility hubs •Serving informal farmers and community-based food systems •Growth strategy, capital allocation, and long-term outlook •Education, hunger relief, and employee support initiatives Key Takeaways: •A healthy farming sector uplifts entire communities •Agri-retail growth depends on relevance, scale, and efficiency •Digitisation is no longer optional in modern agriculture •Informal farmers are a major, under-recognised economic force •South Africa still offers significant agricultural growth potential More about KAL Group: https://www.kalgroup.co.za/ Connect with us: Website: https://lucentlands.co.za/ Instagram: https://www.instagram.com/lucentlandsmedia/ Facebook: https://www.facebook.com/lucentlandsmedia LinkedIn: https://www.linkedin.com/company/lucentlandsmedia/ Support this podcast by buying us a coffee: https://buymeacoffee.com/lucentlands?new=1

This podcast is proudly sponsored by Agrarius. Find out more: ⁠https://www.agrarius.co.za/?ref=recR9vP8u5CYfEOek&utm_source=lucentlands&utm_medium=referral&utm_campaign=LucentLandsPromo⁠ Visit our agricultural stock site: https://lucentlands.smugmug.com/ In this episode of the Lucentlands Podcast, hosts Dewald Kirsten and Louise Brodie sit down with Jannie Strydom, CEO of Agri Western Cape, for a wide-ranging and deeply honest conversation about organised agriculture, farmer resilience, and the real engine behind South Africa’s food system. Jannie unpacks what organised agriculture actually does behind the scenes — often unseen, often unthanked — to protect farmers from regulatory, political, labour, and infrastructure challenges. Using the powerful “windscreen of the bakkie” analogy, he explains how farmer organisations absorb the impact of policy and external pressure so producers can focus on what happens inside the farm gate. The conversation explores why the Western Cape punches above its weight agriculturally, exporting close to 60% of its primary produce despite making up just 10% of South Africa’s land area. Jannie also reflects on the province’s strong institutional relationships, functional municipalities, and why these partnerships matter so deeply for rural economies. Key issues discussed include farm succession planning, the aging farmer population, attracting young people into agriculture, rural safety, climate risk, and the misconception that farming is merely a “lifestyle” rather than a high-risk business operating without subsidies. The episode closes with a clear call: tell agriculture’s good stories better, thank farmers more often, and recognise the massive value chain that depends on them. Key Takeaways•Why organised agriculture acts as a buffer between farmers and policy risk •How the Western Cape became South Africa’s agricultural export powerhouse •The hidden complexity of farming as an unsubsidised business •Succession planning challenges between generations of farmers •Why agriculture must be made attractive to the next generation •The urgent need to correct public misconceptions about farming •Why “Thank a Farmer” shouldn’t be a slogan — but a habit More about Agri Western Cape: https://awk.co.za/en/about-us/ Connect with us: Website: https://lucentlands.co.za/ Instagram: https://www.instagram.com/lucentlandsmedia/ Facebook: https://www.facebook.com/lucentlandsmedia LinkedIn: https://www.linkedin.com/company/lucentlandsmedia/ Support this podcast by buying us a coffee: https://buymeacoffee.com/lucentlands?new=1

This podcast is proudly sponsored by Agrarius. Find out more: ⁠https://www.agrarius.co.za/?ref=recR9vP8u5CYfEOek&utm_source=lucentlands&utm_medium=referral&utm_campaign=LucentLandsPromo⁠ Visit our agricultural stock site: https://lucentlands.smugmug.com/ In this episode, hosts Dewald Kirsten and Louise Brodie sit down with De Villiers Graaff, CEO of De Grendel Wines, for a wide-ranging and deeply personal conversation about agriculture, legacy, ethical trade, and the real human impact behind the food and wine we consume. De Villiers shares the remarkable multi-generation story of his family, from early innovation in refrigeration and civic leadership in Cape Town, to modern farming in the Hex River Valley and winemaking on the Tygerberg Hills. At the heart of the conversation is his nearly two-decade involvement with the Waitrose Foundation, which this year celebrates 20 years of impact. The discussion explores how the foundation works in practice, how funding flows back to farmworker communities, and why worker-led decision-making has been key to its success across South Africa and beyond. De Villiers also reflects on education, dignity, happiness in the workplace, and the responsibility of retailers and consumers in building sustainable agricultural systems. The episode concludes with exciting news from De Grendel Wines, including their inclusion as a Waitrose Foundation supplier, the launch of a new reserve Merlot, and conservation efforts to protect one of the Cape Floral Kingdom’s most endangered biomes. Key topics covered include: •The origins and philosophy of the Waitrose Foundation •20 years of social impact across Southern Africa and beyond •Why education and early childhood development matter on farms •“Worker voice” and community-driven development projects •Ethical retail, consumer responsibility, and transparency •De Grendel Wines’ terroir, heritage, and new wine releases •Conservation of Renosterveld and sustainable farming practices •Legacy, leadership, and treating people with dignity Key Takeaways: •Sustainable agriculture starts with people, not just production •Ethical trade can deliver measurable, generational change •Empowering workers to lead projects ensures lasting impact •Wine, farming, and conservation can coexist in urban landscapes Connect with De Villiers Graaff on LinkedIn: https://www.linkedin.com/in/de-villiers-graaff-1871356/ More about De Grendel Wines: https://degrendel.co.za/ Connect with us: Website: https://lucentlands.co.za/ Instagram: https://www.instagram.com/lucentlandsmedia/ Facebook: https://www.facebook.com/lucentlandsmedia LinkedIn: https://www.linkedin.com/company/lucentlandsmedia/ Support this podcast by buying us a coffee: https://buymeacoffee.com/lucentlands?new=1

This podcast is proudly sponsored by Agrarius. Find out more: ⁠https://www.agrarius.co.za/?ref=recR9vP8u5CYfEOek&utm_source=lucentlands&utm_medium=referral&utm_campaign=LucentLandsPromo⁠ Visit our agricultural stock site: https://lucentlands.smugmug.com/ In this episode of the Lucentlands Podcast, hosts Dewald Kirsten and Louise Brodie sit down with Georgios Bitsakos, Head of Brand Marketing at Grapa, and Nomi Karniel Padan, Commercial Director at Grapa. This wide-ranging conversation explores how one of the world’s most influential table grape breeding programmes is built — not around hype or short-term trends, but around grower success, resilient genetics, and long-term sustainability. From the family origins of the breeding programme in Israel, to Grapa’s global footprint across more than 36 countries, Georgios and Nomi share rare insights into what it really takes to align genetics, growers, marketers, retailers, and consumers in a highly complex global fresh-produce system. The discussion also dives into branding in fresh produce, the recent Grapa Global rebrand, South Africa’s strategic role in global grape supply, and why early, labour-efficient, long-shelf-life varieties are becoming essential in an increasingly volatile world. Key topics covered: •Why Grapa breeds varieties for growers first — not trends •The role of genetics in true agricultural sustainability •Branding fresh produce in retailer-dominated markets •Matching the right growers and varieties to the right markets •South Africa’s unique position in global table grape supply •What’s coming next in Grapa’s breeding pipeline Key takeaways: •Financial sustainability starts with the right genetics •Consistent quality is the foundation of strong fruit brands •Early and resilient varieties reduce risk across the value chain •Long-term breeding programmes require patience, trust, and partnership More about Grapa: https://grapaes.com/ Connect with Nomi: https://www.linkedin.com/in/nomi-karniel-padan-46281a155/ Connect with Georgios: https://www.linkedin.com/in/georgiosbitsakos/ Connect with us: Website: https://lucentlands.co.za/ Instagram: https://www.instagram.com/lucentlandsmedia/ Facebook: https://www.facebook.com/lucentlandsmedia LinkedIn: https://www.linkedin.com/company/lucentlandsmedia/ Support this podcast by buying us a coffee: https://buymeacoffee.com/lucentlands?new=1

This podcast is proudly sponsored by Agrarius. Find out more: ⁠https://www.agrarius.co.za/?ref=recR9vP8u5CYfEOek&utm_source=lucentlands&utm_medium=referral&utm_campaign=LucentLandsPromo⁠ Visit our agricultural stock site: https://lucentlands.smugmug.com/ In this episode, hosts Dewald Kirsten and Louise Brodie are joined by Charles St Clair-Bolam, Broadcast Technology & Live Streaming Specialist, and Jonathan Genis, Broadcast Technician & Live Production Specialist. Together, they revisit one of the most intense and unconventional chapters in recent agricultural history: conducting live, government-to-government inspections for China during COVID, often from the most remote packhouses and orchards in Southern Africa. With borders closed, travel restricted and infrastructure stretched to its limits, this team had to engineer real-time video inspections under conditions that included load shedding, zero signal zones, failing generators, wildlife encounters, extreme weather, and high-stakes international scrutiny. What unfolds is a raw, honest and often hilarious behind-the-scenes account of how technology, teamwork and sheer determination kept South Africa’s fruit export systems moving when failure was not an option. Key Takeaways: •What it really took to run live international inspections from remote farms •How broadcast technology was adapted under extreme constraints •Lessons learned from crisis-driven innovation in agriculture •Why trust, teamwork and problem-solving mattered more than perfect infrastructure •How these experiences reshaped the way agri-tech and inspections are approached today Connect with us: Website: https://lucentlands.co.za/ Instagram: https://www.instagram.com/lucentlandsmedia/ Facebook: https://www.facebook.com/lucentlandsmedia LinkedIn: https://www.linkedin.com/company/lucentlandsmedia/ Support this podcast by buying us a coffee: https://buymeacoffee.com/lucentlands?new=1

This podcast is proudly sponsored by Agrarius. Find out more: ⁠https://www.agrarius.co.za/?ref=recR9vP8u5CYfEOek&utm_source=lucentlands&utm_medium=referral&utm_campaign=LucentLandsPromo⁠ Visit our agricultural stock site: https://lucentlands.smugmug.com/ In this episode, hosts Dewald Kirsten and Louise Brodie sit down with Mishkaat “Mish” Anderson, General Manager of Culdevco, South Africa’s cultivar management company responsible for commercialising varieties bred by the Agricultural Research Council (ARC). Celebrating 20 years in the industry, Culdevco has shaped the deciduous fruit landscape—bringing to market some of the country’s most successful stone fruit, pome fruit, table grape and raisin varieties. From global success stories like Ruby Sun, Ruby Star, African Delight, and Cheeky Pear, to the exciting new K-Blush early pear, Culdevco’s breeding and commercialisation pipeline is deeply rooted in local adaptation, long-term sustainability, and grower value. Key Takeaways •South Africa’s leading plum cultivars (Ruby Sun, Ruby Star, African Delight) are ARC-bred and Culdevco-commercialised •The new K-Blush pear is showing exceptional promise as an ultra-early variety •Low-chill apples are transforming fruit production in warm regions of Africa •Raisin breeding is entering a new era with strong emerging selections •Canning peaches, despite industry challenges, remain a key SA strength •Locally adapted breeding is essential for long-term competitiveness •Culdevco’s 20-year journey emphasises sustainability, clean plant material, and grower support •Empowerment initiatives through Cultipower are strengthening industry transformation Connect with us: Website: https://lucentlands.co.za/ Instagram: https://www.instagram.com/lucentlandsmedia/ Facebook: https://www.facebook.com/lucentlandsmedia LinkedIn: https://www.linkedin.com/company/lucentlandsmedia/ Support this podcast by buying us a coffee: https://buymeacoffee.com/lucentlands?new=1

This podcast is proudly sponsored by Agrarius. Find out more: ⁠https://www.agrarius.co.za/?ref=recR9vP8u5CYfEOek&utm_source=lucentlands&utm_medium=referral&utm_campaign=LucentLandsPromo⁠ Visit our agricultural stock site: https://lucentlands.smugmug.com/ In this episode, hosts Dewald Kirsten and Louise Brodie sit down with David Farrell, Founder and CEO of Blue North Sustainability, to explore one of the most important conversations happening in global agriculture today: the shift toward sustainability, mindset change, carbon measurement, and the future of tools like Sherpa and Carbon Heroes. David shares the remarkable journey that led from his early days as an extension officer in the subtrop industry, to building an export business, to becoming a pioneer in sustainability frameworks that now influence agriculture worldwide. His work helped lay the foundations for major industry initiatives like CSER and Confronting Climate Change, and today Blue North operates across South Africa, Europe, South America, and beyond. This episode goes deep into what sustainability really means for farmers, exporters, buyers, and retail supply chains — beyond compliance, beyond auditing, and into the heart of business resilience and system thinking. David explains why mindsets must shift, how transparency creates opportunity, and why regenerative approaches are resonating with a new generation of agri-professionals. We also unpack the origin and purpose of Carbon Heroes, the evolution of Blue North’s sustainability management platform Sherpa, the role of data and AI in future food systems, and what David would change globally if he had unlimited funding for planetary health. Whether you're a grower, agribusiness leader, exporter, retailer, or simply someone who cares about the future of food — this is a powerful, perspective-shifting conversation. Key Takeaways •The real purpose of sustainability: understanding business within a social and environmental system. •Why farmers initially resisted audits — and what helped shift mindsets. •The origin stories behind CSER and Confronting Climate Change. •How Carbon Heroes helps growers communicate positive sustainability actions credibly. •What Sherpa does and why it’s becoming a global sustainability management tool. •The challenges of carbon credits — and why Blue North takes a cautious stance. •How AI will accelerate sustainability insights and decision-making. •Why global agriculture needs a “paradigm shift” in worldview. •What David would do with unlimited funding to improve planetary health. More about Blue North: https://bluenorth.co.za/ Connect with us: Website: https://lucentlands.co.za/ Instagram: https://www.instagram.com/lucentlandsmedia/ Facebook: https://www.facebook.com/lucentlandsmedia LinkedIn: https://www.linkedin.com/company/lucentlandsmedia/ Support this podcast by buying us a coffee: https://buymeacoffee.com/lucentlands?new=1

This podcast is proudly sponsored by Agrarius. Find out more: ⁠https://www.agrarius.co.za/?ref=recR9vP8u5CYfEOek&utm_source=lucentlands&utm_medium=referral&utm_campaign=LucentLandsPromo⁠ Visit our agricultural stock site: https://lucentlands.smugmug.com/ In this episode, hosts Dewald Kirsten and Louise Brodie sit down with Michael Esmeraldo, Managing Director of Netafim Southern & East Africa, for a fascinating deep dive into the past, present, and future of irrigation across Africa. Michael shares his journey from agronomist to MD, explains Netafim’s global footprint and South African manufacturing capabilities, and unpacks the dramatic shifts happening in irrigation technology — from subsurface drip to cloud-based control systems, automation, and the growing role of AI. The conversation also dives into water scarcity, crop innovation, blueberry and citrus expansions, irrigation challenges in maize and sugarcane, as well as Africa’s development opportunities in countries like Zimbabwe, Rwanda, Kenya, Ghana, and beyond. Michael also speaks passionately about South Africa’s resilience, the mindset shift after the Day Zero drought, and why he believes now is the most optimistic he’s felt about the country in a decade. Key Takeaways •South Africa is far ahead of the global average in drip irrigation adoption, but major opportunities still exist. •Subsurface irrigation is revolutionising crops like sugarcane and may expand to more crops over time. •New cultivars in blueberries and other fruit crops are reshaping global demand. •Cloud-based irrigation control is now a reality for farmers, enabling automation, better reporting and fewer errors. •AI-driven recommendations for irrigation and fertigation are close to becoming mainstream. •Recycling of irrigation plastics is a major future shift — and a business opportunity.•Africa holds enormous agricultural potential, but development and education must accelerate. •South African farmers remain among the most resilient and innovative in the world. Connect with us: Website: https://lucentlands.co.za/ Instagram: https://www.instagram.com/lucentlandsmedia/ Facebook: https://www.facebook.com/lucentlandsmedia LinkedIn: https://www.linkedin.com/company/lucentlandsmedia/ Support this podcast by buying us a coffee: https://buymeacoffee.com/lucentlands?new=1

This podcast is proudly sponsored by Agrarius. Find out more: ⁠https://www.agrarius.co.za/?ref=recR9vP8u5CYfEOek&utm_source=lucentlands&utm_medium=referral&utm_campaign=LucentLandsPromo⁠ Visit our agricultural stock site: https://lucentlands.smugmug.com/ In this episode, hosts Dewald Kirsten and Louise Brodie sit down with Angus Davison, Founder and Chairman of Haygrove, a global leader in high-tech growing systems and berry, cherry, and horticultural farming. Angus shares the remarkable story of how Haygrove began as a single university thesis project in the UK and evolved into an international operation supplying polythene tunnels, net systems, and advanced growing solutions to more than 50 countries while farming 600+ hectares of berries and cherries across the UK, South Africa, Portugal, and China. From the origins of modern multi-bay tunnels to Haygrove’s bold expansion into key global regions, this conversation dives deep into the mindset, innovation, and long-term strategy that shaped one of the world’s most influential horticultural companies. Angus also unpacks the future of protected cropping — including rising opportunities in kiwis, cherries, sweet peppers, tomatoes, and even avocados — while reflecting on climate challenges, technological innovation, retailer pressures, global labor mobility, and why he believes Southern Africa is one of the best regions in the world for agricultural investment. This is a rich, inspiring conversation with one of the most respected thinkers in global fruit production. Key Takeaways: •Innovation often starts small — but grows through perseverance and learning •Protected cropping is the backbone of future horticulture •Southern Africa remains a uniquely strong investment opportunity •Empowering labor can transform entire communities •Berry and cherry demand will continue to grow for decades •Leadership requires curiosity, global perspective, and long-term thinking Connect with us: Website: https://lucentlands.co.za/ Instagram: https://www.instagram.com/lucentlandsmedia/ Facebook: https://www.facebook.com/lucentlandsmedia LinkedIn: https://www.linkedin.com/company/lucentlandsmedia/ Support this podcast by buying us a coffee: https://buymeacoffee.com/lucentlands?new=1

This podcast is proudly sponsored by Agrarius. Find out more: ⁠https://www.agrarius.co.za/?ref=recR9vP8u5CYfEOek&utm_source=lucentlands&utm_medium=referral&utm_campaign=LucentLandsPromo⁠ Visit our agricultural stock site: https://lucentlands.smugmug.com/ In this episode, hosts Dewald Kirsten and Louise Brodie sit down with Hans Liekens, Global Head of Marketing & Innovation at Planasa, one of the world’s largest berry-breeding powerhouses. Recorded live at the IBO Summit, this conversation dives deep into the future of blueberries, raspberries, blackberries, strawberries, asparagus, avocados and even zero-chill cherries. Hans shares his journey from major FMCG companies like PepsiCo and Chiquita to leading innovation in global horticulture. The discussion covers the expanding role of genetics, new breeding programs, global retail trends, sustainability, organic production, and South Africa’s hidden competitive advantages in the global berry market. From carbon footprint calculations that favour South African exporters, to why flavour segmentation will become the “pink lady moment” for blueberries, Hans offers a rare insider’s perspective from someone who speaks directly with supermarket buyers worldwide. He also reveals exciting developments such as low-chill cherries, new raspberry and blackberry genetics coming to South Africa, and Planasa’s expanding global R&D network across seven regions. Whether you're in berry production, horticulture, agribusiness, retail sourcing, or simply passionate about the future of fresh produce, this episode offers a wealth of insight into how global trends are reshaping the industry. Key Takeaways •Planasa’s expansion from asparagus and strawberries into all four major berries — blueberries, raspberries, blackberries, strawberries — plus avocados and zero-chill cherries. •South Africa’s unique advantages: sustainability, shipping carbon footprint, flavour profile, season length, and potential for organic production. •Why supermarkets increasingly want one-stop suppliers and how this benefits Southern African growers. •The massive gap and opportunity in organic blueberries for Europe and the UK. •Why flavour segmentation in blueberries will follow the same trajectory as tomatoes and Pink Lady apples. •How supermarkets’ sourcing models, climate constraints, and consumer expectations shape global breeding pipelines. •The importance of the IBO Summit for global collaboration, networking, and industry alignment. Connect with us: Website: https://lucentlands.co.za/ Instagram: https://www.instagram.com/lucentlandsmedia/ Facebook: https://www.facebook.com/lucentlandsmedia LinkedIn: https://www.linkedin.com/company/lucentlandsmedia/ Support this podcast by buying us a coffee: https://buymeacoffee.com/lucentlands?new=1

This podcast is proudly sponsored by Agrarius. Find out more: ⁠https://www.agrarius.co.za/?ref=recR9vP8u5CYfEOek&utm_source=lucentlands&utm_medium=referral&utm_campaign=LucentLandsPromo⁠ Visit our agricultural stock site: https://lucentlands.smugmug.com/ In this episode, hosts Dewald Kirsten and Louise Brodie sit down with Dr. Boitshoko Ntshabele, Chief Executive Officer of the Citrus Growers’ Association of Southern Africa (CGA), to unpack one of the most remarkable citrus seasons South Africa has ever recorded. Based on the insights shared in this in-depth conversation, we explore the industry’s 203.4 million carton season, market performance across the globe, logistics improvements, policy developments, the rise of young growers, and the road ahead to Vision 260. From booming demand in India, to protocol changes in China, to the surprising resilience of exports despite US tariff disruptions — this episode gives a rare and comprehensive look inside the engine room of one of South Africa’s most dynamic agricultural sectors. Dr. Ntshabele also reflects on his first season as CGA CEO, the adjustments of moving from government into industry, and the strategic priorities shaping the future of SA citrus.Key Takeaways: •SA citrus is performing at world-class levels, with exceptional fruit quality and strong global demand. •Logistics improvements played a decisive role in the success of the 2025 season. •India and Asia represent massive long-term growth opportunities. •Protocol improvements, especially on cold treatment, will unlock better returns for growers. •Vision 260 is realistic — and the industry is already over 200 million cartons. •Local research and extension remain the backbone of SA’s global competitiveness. •Young people are entering the citrus sector in large numbers, signalling a healthy future. •Leadership in agriculture needs collaboration with government, strong strategy, and constant demand creation. Connect with us: Website: https://lucentlands.co.za/ Instagram: https://www.instagram.com/lucentlandsmedia/ Facebook: https://www.facebook.com/lucentlandsmedia LinkedIn: https://www.linkedin.com/company/lucentlandsmedia/ Support this podcast by buying us a coffee: https://buymeacoffee.com/lucentlands?new=1

This podcast is proudly sponsored by Agrarius. Find out more: ⁠https://www.agrarius.co.za/?ref=recR9vP8u5CYfEOek&utm_source=lucentlands&utm_medium=referral&utm_campaign=LucentLandsPromo⁠ Visit our agricultural stock site: https://lucentlands.smugmug.com/ In this episode, hosts Dewald Kirsten and Louise Brodie sit down with Jon Salters, CEO of United Exports and Director at Berries ZA, for an in-depth conversation about the rapidly evolving global blueberry industry — and South Africa’s growing role on the world stage. Recorded during the IBO Summit in Cape Town, this discussion dives into the market forces, genetics, branding, labour, and global consumer trends reshaping blueberries into one of the most dynamic fresh produce sectors worldwide. Jon shares rare insights from United Exports’ global footprint — spanning South Africa, Peru, Mexico, USA, Spain, Portugal and Australia — and explains why premium genetics, strong supply chains, and consistent quality are becoming the core differentiators in a competitive global landscape. He also unpacks how consumer behaviour in markets like China and India is shifting rapidly, and why South Africa is well positioned to capture demand for premium blueberries. This episode is essential listening for growers, exporters, agribusiness leaders and anyone interested in where the global berry industry is headed. Key Takeaways •South Africa is now recognised as a major global player in premium blueberry genetics and production. •Consumer demand for high-quality blueberries continues to grow worldwide, especially in China and India. •Premium genetics, flavour, firmness, and shelf life define market competitiveness. •The move from air freight to sea freight has transformed export viability. •Branding and quality consistency will shape the next era of blueberry marketing. •R&D and technological innovation remain essential, from breeding to post-harvest to supply chain optimisation. •Blueberries provide one of the highest job creation ratios per hectare in South African agriculture. •Berries ZA is playing an increasingly critical role in market access, regulatory alignment and sector development. Connect with us: Website: https://lucentlands.co.za/ Instagram: https://www.instagram.com/lucentlandsmedia/ Facebook: https://www.facebook.com/lucentlandsmedia LinkedIn: https://www.linkedin.com/company/lucentlandsmedia/ Support this podcast by buying us a coffee: https://buymeacoffee.com/lucentlands?new=1

This podcast is proudly sponsored by Agrarius. Find out more: ⁠https://www.agrarius.co.za/?ref=recR9vP8u5CYfEOek&utm_source=lucentlands&utm_medium=referral&utm_campaign=LucentLandsPromo⁠ Visit our agricultural stock site: https://lucentlands.smugmug.com/ In this episode, hosts Dewald Kirsten and Louise Brodie sit down with Werner Opperman, Head of Capital Partners at 27four Investment Managers and the lead behind Agrarius, to unpack the evolving world of agricultural finance, investment opportunities, sustainability, risk, and the future role of technology in food production. Werner has been a guest on the podcast twice before, but this conversation goes deeper than ever. Together, the hosts explore how Agrarius—South Africa’s JSE-listed agricultural investment vehicle—structures capital solutions for producers, why agriculture is misunderstood by traditional finance, and why global investors are increasingly looking to Southern Africa for food security. This two-hour discussion covers everything from risk modelling and project-based funding to global trade dynamics, carbon credits, sustainability standards, AI in agriculture, and the major infrastructure constraints facing South African agribusiness today. Key Takeaways •Agriculture is far less risky than people believe—the real issue is perception and lack of specialist knowledge. •South Africa remains an attractive investment destination for agricultural production despite tough local conditions. •Impact investment works best when tied to measurable, science-based standards, something the industry urgently needs. •AI is accelerating rapidly, already transforming analysis, packing, risk assessment, and livestock management. •Carbon credits have huge potential, but the global standardisation gap is preventing widespread adoption. •Collaboration across funds, exporters, farmers, and government is essential for building infrastructure and long-term food security. Connect with us: Website: https://lucentlands.co.za/Instagram: https://www.instagram.com/lucentlandsmedia/ Facebook: https://www.facebook.com/lucentlandsmedia LinkedIn: https://www.linkedin.com/company/lucentlandsmedia/ Support this podcast by buying us a coffee: https://buymeacoffee.com/lucentlands?new=1

This podcast is proudly sponsored by Agrarius. Find out more: ⁠https://www.agrarius.co.za/?ref=recR9vP8u5CYfEOek&utm_source=lucentlands&utm_medium=referral&utm_campaign=LucentLandsPromo⁠Visit our agricultural stock site: https://lucentlands.smugmug.com/ In this episode, hosts Dewald Kirsten and Louise Brodie sit down with Colin Fain, CEO of Agronometrics, and Louw Pienaar, Senior Analyst at the Bureau for Food and Agricultural Policy (BFAP).Together, they unpack the story behind the global blueberry boom — and why South Africa is emerging as one of the world’s most promising producers. From the IBO Global Blueberry Report to tariff negotiations, labor trends, and local market growth, this conversation brings deep insight into the data that’s driving the fruit industry forward. Colin and Louw explore how reliable analytics and policy foresight are shaping decisions in trade, production, and market access — and why it’s time for South Africans to back themselves as global agricultural leaders. Key Takeaways: •How global data is helping farmers and exporters make better decisions. •Why South Africa’s blueberry industry has unique structural advantages. •The role of tariffs and trade agreements in shaping future growth. •What the U.S., Peru, and South Africa can learn from each other. •Why domestic blueberry consumption is rising — and how marketing can drive it further. Connect with Colin on LinkedIn: linkedin.com/in/colin-fain-7175623a Connect with Louw on LinkedIn: https://www.linkedin.com/in/louw-pienaar-3a6b02b8/ Connect with us: Website: https://lucentlands.co.za/ Instagram: https://www.instagram.com/lucentlandsmedia/ Facebook: https://www.facebook.com/lucentlandsmedia LinkedIn: https://www.linkedin.com/company/lucentlandsmedia/ Support this podcast by buying us a coffee: https://buymeacoffee.com/lucentlands?new=1