Make Marketing Happen

When the price goes up, the marketing must follow. If you aren't familiar with long-form copywriting to sell high-value and high-price products and services, you are in luck. Charley and Mike are discussing some of the tips and tricks they use to sell more expensive and higher value items on this week's Make Marketing Happen podcast.

It would seem that you wouldn't have to put any effort in "selling" something that is free. But the truth is that people understand that there is always a cost to free - and that cost is usually their information and data. So you need to sell the free offer. Charley and Mike talk about creating great copy for your free offer in this week's Make Marketing Happen podcast.

Your current list is one of your most valuable assets. Are you mining your list for new profit? Are you maintaining a good relationship with your list? Charley and Mike talk about how to improve your relationship with your list on this week's Make Marketing Happen podcast.

One great way to connect with herd leaders who have people that pay attention to them is to celebritize them! So how do you make the right connections and then share them with the world so that they love you and your business? Charley and Mike have the answers on this week's Make Marketing Happen podcast.

Never fear listeners! Google may have gotten rid of the keyword data that you leaned on from your Google Analytics, but you don't need to worry. As a matter of fact, it's a bright new day in the world of content creation. Charley and Mike have the complete story and how you can make keyword data a thing of the past for you in this week's Make Marketing Happen podcast!

We talk a lot about marketing and it being different, but don't forget this fact: You don't have to do business the same way that others are doing business. It's a fundamental change for your marketing if you start by changing the way you actually do business. You can disrupt an entire industry, like Warby Parker has for eyeglasses, or Netflix for television viewing. Or you can just disrupt how business is done in your niche or locality. Either way, you should disrupt through your business and marketing. Charley and Mike tackle the factor of disruption in your business and marketing in this week's Make Marketing Happen podcast.

Hiring a web developer shouldn't be an easy process. There's a lot to consider when you decide to get someone to handle the creation of your web presence. Charley and Mike go over the process of making the best choice for your website developer, including what sets Foster Web Marketing apart from some of its competitors, and how you can use that information to make smart choices.

Video is one of the most capable tools available to you to get people to convert from visitors to leads to paying customer, client, or patient. This week, Charley and Mike discuss the power of video as a conversion tool, PLUS we share the one instance where video may not work.

As you might imagine, Charley and Mike get pitched on a lot of REALLY bad marketing ideas. This week on Make Marketing Happen, they're sharing some of the worst as cautionary tales for you

Business cards are often the most boring piece of marketing for just about everyone. It's a name, a number, and an email address. There has to be a better way, right? Well, there is, and Charley and Mike are talking about how to elevate the ancient art of the business card from arguing over the exact color of white to how you can effectively convert new meetings into future business!

This week, Charley and Mike go over a common question among business owners: How much time should I spend on marketing? Listen to this week's Make Marketing Happen podcast to find out what Charley and Mike think about the time you should spend on marketing!

The great money question tortures small business owners. They want a fixed amount or percentage of their budget that should be spent on marketing. Unfortunately, there isn't a "master key" that will unlock your budget and let the profits flow. Charley and Mike are ready to help you decide on the right, most profitable budget for your marketing in this week's episode of the Make Marketing Happen podcast.

The idea of a small business mobile app may seem enticing to you, but if you don't follow some simple and sound advice, it will simply turn into a money pit. Charley and Mike want to help you avoid such a mistake and figure out if a mobile app is right for you in this week's Make Marketing Happen podcast.

If you're going to get involved with marketing, you should definitely have a base level of understanding for yourself before you start hiring other people. Charley and Mike are going over the 5 thing every business owner should know about marketing on this week's Make Marketing Happen podcast.

LinkedIn, despite being a real network of professionals, is often ignored by the small business owners who could benefit from its use the most. Charley and Mike are here to help you learn more about LinkedIn and why you should be participating with the "networking network."

The principles of direct response marketing apply across all mediums, and they are still the most effective marketing strategies for creating leads and driving conversions. Charley and Mike are going over the grand topic of direct response marketing and how you should implement both online and offline in your business.

Your list of potential and current customers is easily one of the most valuable components of your business. There is stored potential in it that can be unlocked by figuring how to best use and manage the pieces of your list. Charley and Mike want to help you find the hidden value in your list in this week's Make Marketing Happen podcast!

One of the smartest investments you can make in yourself and your business is going to events where successful people share the tools and techniques that have made them successful. They are handing you a road map to success. Charley and Mike share their own conference experiences and talk about the Great Legal Marketing Summit in this week's Make Marketing Happen podcast!

You should be bucking the status quo in your marketing. You should be challenging people to view your business in a whole new light. You should be going against the grain and being the contrary voice in a crowded market. Do you want to stand out? Are you prepared to challenge the industry norms surrounding you? You must listen to this week's Make Marketing Happen podcast with Charley and Mike!

Sometimes the creative process just isn't firing for us.  It is at those times that you most need ways to jumpstart your creativity for your marketing pieces. Charley and Mike are here to help by discussing what they do to keep the creative process going and how they come up with new marketing ideas.