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Equip and Inspire
From SWAT to Spindles: How Johnny Goode Led MSP Man ...
What do law enforcement, SWAT operations, and CNC machining have in common? More than you’d think. In this episode of Lights Out, hosts Nick Goellner, Eric Nekich, and Dave Vuyk welcome Johnny Goode, President and Co-owner of MSP Manufacturing in Bloomington, Indiana—a precision aerospace manufacturer that’s rapidly transforming its operations with automation and digital processes.
Johnny’s journey is anything but typical. From police officer and SWAT team member to Army National Guard sergeant, his story is packed with grit, discipline, and leadership under pressure. When he traded in his badge for a badge of a different kind—the MSP logo—he brought with him the tactical mindset and resilience that now define his company’s culture and growth. Today, MSP is running 24/5, leveraging modular workholding, five-axis machining, and ProShop ERP to deliver quality aerospace parts on time, every time.
In this conversation, Johnny opens up about the leadership lessons he carried from the field to the factory floor, how he earned the trust of veteran machinists, and why he believes that culture, values, and integrity are the real foundation for successful automation. From implementing five-axis technology to reducing stress on his shop floor, Johnny proves that the human element still drives even the most automated operations.
If you’ve ever wondered what it takes to modernize a legacy manufacturer without losing its soul—or how to build trust and innovation into every shift—this episode is one you won’t forget.
You will want to hear this episode if you are interested in…
(0:22) Achieve on-time delivery with ProShop ERP
(2:13) Johnny Goode of MSP Manufacturing’s origin story
(6:00) Life on the SWAT team: Lessons in pressure, discipline, and adaptability
(11:15) How law enforcement and military experiences shaped Johnny’s leadership style
(14:24) Early challenges as a next-generation leader and implementing a new ERP system
(18:27) Lessons from crisis: How COVID forced diversification and sparked innovation
(20:13) Enter automation: Partnering with consultants and leveraging state grants
(23:14) Get a true partner in your corner with Verdant Commercial Capital
(25:00) Overcoming obstacles in automation and standardizing for success
(27:38) Shop floor efficiency: 5S, tool management, and the value of observation
(31:51) MSP’s core values: Integrity, efficiency, resilience, precision, respect, and innovation
(36:30) Managing change and getting buy-in from the team
(38:03) Tracking progress: Using ProShop ERP for traceability, scheduling, and visibility
(42:36) The next frontier: Expanding capacity and eliminating new bottlenecks
(45:30) Balancing growth with sustainability and employee well-being
(49:02) Lessons learned and what Johnny would (and wouldn’t) do differently
(53:33) Closing reflections and takeaway for manufacturers ready to evolve
(55:40) Why you need to check out Hire MFG Leaders for your next hire
Resources & People Mentioned
Achieve on-time delivery with ProShop ERP
Get a true partner in your corner with Verdant Commercial Capital
Why you need to check out Hire MFG Leaders for your next hire
Connect with Johnny Goode
Connect on LinkedIn
MSP Manufacturing
Connect With Lights Out
LinkedIn
MakingChips.com
Subscribe to Lights Out
On Apple and Spotify
Audio Production and Show Notes by – PODCAST FAST TRACK
56:28
B2B product marketing from inside an industrial aut ...
How industrial marketers can use product marketing to drive real sales momentum.
What does great product marketing look like inside a manufacturing organization? And how can small teams adopt enterprise-level tactics to drive results?
In this episode, Gorilla 76’s Peyton Warren and Allen Fennewald sit down with Kelly Cicconi Battaglini — a 13-year product marketing leader at Phoenix Contact — to break it down.
You’ll learn how to:
– Influence sales, even when it feels out of reach
– Align marketing and sales through incentives and collaboration
– Energize your distributors and channel partners
– Craft value propositions that stick
– Launch (or relaunch) products that actually move the needle
– Manage internal approvals and stakeholders without getting stuck
– Adapt big-team strategies for small-team success
Whether you’re launching a product, supporting sales or managing distributor relationships, this episode is packed with practical advice you can apply right away.
RESOURCES
Industrial Marketing Summit — March 3–5, 2026 in Austin: https://industrialmarketingsummit.com/
Join the Industrial Marketing Collective: https://www.industrialmarketingcollective.com/
More from the Manufacturing Marketer Podcast: https://www.gorilla76.com/the-manufacturing-marketer-podcast/
Connect with Kelly on LinkedIn: https://www.linkedin.com/in/kbattaglini/
NEXT IMC LIVE
November 20, 2025 — “Yep. You have a positioning problem.”
Save your seat: https://www.gorilla76.com/industrial-marketing-live
43:31
The Dirty Little Secret of Digital Manufacturing: W ...
As the manufacturing sector faces both a generational workforce shift and rapid advancements in AI and automation, today’s conversation reveals the “dirty little secret” behind digital manufacturing, and why human-centered thinking remains the heart of successful change.
My guest today, CEO of Fathom Digital Manufacturing, Rush LaSelle, will discuss the realities of labor shortages, explain what digital enablement really means and share what a future with humanoid robots on the factory floor might look like.
23:33
Forging Inclusive Paths in Manufacturing, with Gret ...
Dr. Gretchen Gagle, executive consultant and advocate for women in industry, joins The Manufacturing Employer to share lessons from her 40-year career in manufacturing, engineering, construction and energy. She explores the importance of inclusivity in driving growth and unpacks the “concrete ceiling” that women face in male-dominated fields.
Gretchen highlights strategies for grounded self-leadership, building strong relationships, and fostering psychological safety for innovation. She also introduces her book, “Building Women: A Blueprint for Women Thriving in Construction,” offering guidance for both men and women navigating industrial careers.
29:04
IMTS Insider: Building the World’s Largest Ma ...
When you walk into IMTS—the International Manufacturing Technology Show—it’s easy to be awestruck by the machines, the energy, and the sheer scale. But few people realize just how much planning, logistics, and collaboration go into bringing that experience to life. In this episode of MakingChips, we sit down with Mark Kennedy, Senior Director of Exhibitions at AMT, to get a behind-the-scenes look at how the world’s largest manufacturing trade show comes together.
This conversation dives deep into the IMTS Exhibitor Workshop, a two-day event that helps exhibitors prepare for success long before the show floor opens. Mark explains how exhibitors—from first-timers to seasoned veterans—can maximize ROI, streamline operations, and turn their IMTS booth into a “Super Bowl moment” for their brand.
From freight logistics and pavilion planning to marketing strategy and exhibitor education, Mark shares stories that reveal the incredible coordination required to transform McCormick Place into a million-square-foot hub of innovation. The hosts also share their own trade show experiences—from lessons learned the hard way to creative booth strategies like ProShop’s “Ambassador Program.”
Whether you’re an exhibitor, attendee, or simply curious about the manufacturing event that defines the industry every two years, this episode offers a rare look at what it takes to make IMTS happen—and how to make it count.
Segments
(1:00) Introducing guest Mark Kennedy and the importance of the IMTS Exhibitor Workshop
(3:14) Grow your top and bottom-line with CliftonLarsonAllen (CLA)
(6:32) How IMTS continues to evolve — from pavilions to product sectors
(8:20) Why IMTS is the “Super Bowl” for manufacturers
(9:01) What separates the best exhibitors (habits of highly effective show teams)
(9:52) Creative booth ideas that drive engagement (ProShop Ambassadors, Toolpath’s cornhole concept)
(13:46) Lessons for first-time exhibitors and the importance of detailed planning
(14:51) Panel discussions and hearing directly from attendees
(16:46) Check out SMW Autoblok’s workholding catalog
(18:00) The new executive track — teaching leaders how to measure ROI
(19:07) Alternatives for those who can’t attend: Regional “Spring Training” sessions
(20:38) Why McCormick Place and in-person networking still matter
(21:53) Understanding the E-Kit and saving money through early planning
(23:35) Collaboration among competitors and shared learning on the show floor
(24:32) Maximizing IMTS Plus and digital marketing before the show
(25:33) Introducing the IMTS Exhibitor Workbook — your “playbook for ROI”
(26:35) The importance of preparation (you can’t wing IMTS like a football game)
(30:30) The continuous improvement mindset and what’s coming next for IMTS 2026
(31:29) Predicting the next big trend — AI as the “prom queen” of manufacturing
(33:46) Why we created Hire MFG Leaders—and why you should use the service
Resources mentioned on this episode
Register for the IMTS Exhibitor Workshop
Grow your top and bottom-line with CliftonLarsonAllen (CLA)
Check out SMW Autoblok’s workholding catalog
Why we created Hire MFG Leaders—and why you should use the service
Connect With MakingChips
www.MakingChips.com
On Facebook
On LinkedIn
On Instagram
On Twitter
On YouTube
34:18
High Quality People, High Quality Work: Making Smal ...
We’re coming to you once again from the Goldman Sachs 10,000 Small Businesses Summit in Washington, D.C.—the largest gathering of small business owners in U.S. history. This time, we’re joined by two inspiring leaders from the Metalworking Nation who prove that the heart of American manufacturing beats strongest in small towns and family-run shops.
Our guests, Jenny Steffensmeier, owner of Steffensmeier Welding & Manufacturing in Pilot Grove, Iowa, and Paul Bothe, third-generation owner of a CNC job shop in Kenosha, Wisconsin, share how the Goldman Sachs 10KSB program transformed not only their businesses, but their lives. From resilience in the face of loss to the legacy of family ownership and the power of advocacy, their stories show what it means to make small big.
Together, we talk about how to lead through transition, the role of creativity in machining, and why the best shops are built by “high-quality people doing high-quality work.” Whether you’re a shop owner, an aspiring entrepreneur, or a believer in the power of community, this episode will remind you why manufacturing matters—and how small businesses create a big impact.
Segments
(0:00) Recording live from the Goldman Sachs 10KSB Summit
(2:45) Introducing guests Jenny Steffensmeier and Paul Bothe
(5:50) Invest in your business by investing in ProShop ERP
(7:23) How Jenny got involved with the Goldman Sachs 10KSB program
(8:22) How Paul found his way from music to manufacturing
(13:20) Jenny’s story of taking over the business after her husband’s passing
(17:12) The power of community and connection in the 10KSB program
(18:39) Leadership lessons from raising five kids and leading a team
(20:24) Why you should consider Phoenix Heat Treating for Outside Processing
(21:33) Favorite lessons from the 10,000 Small Businesses modules
(25:00) Jenny’s realization at 10KSB: “I’m not alone.”
(27:58) Why vulnerability builds better leaders
(28:54) Family legacy: The German “Mittelstand” mindset and stewardship over ownership
(30:42) How family values and long-term customer relationships build trust
(32:21) Jenny on her children’s involvement and carrying forward their father’s legacy
(35:22) Lessons in storytelling—Tailoring your message for customers, students, and policymakers
(38:52) “High-quality people doing high-quality work”—what culture really means
(40:54) Grow your top and bottom-line with CliftonLarsonAllen (CLA)
(41:29) Thinking bigger: making small businesses big through policy and voice
(40:30) Final reflections and memorable takeaways
Resources mentioned on this episode
Invest in your business by investing in ProShop ERP
Use Phoenix Heat Treating for Outside Processing
Grow your top and bottom-line with CliftonLarsonAllen (CLA)
Connect with Jenny on LinkedIn
Connect with Paul on LinkedIn
Connect With MakingChips
www.MakingChips.com
On Facebook
On LinkedIn
On Instagram
On Twitter
On YouTube
41:23
Character Over Competency: Why Blue Collar Leadersh ...
Most leaders in manufacturing are focused on performance, process, and technical competence. But when a team is underperforming, the root cause often has nothing to do with skills or processes like Lean—it’s about character.
In this essential episode, the hosts sit down with Mac and Ria, founders of Blue Collar Leadership, live from the Fabtech show floor. Drawing from 20 years on the factory floor and extensive work in the Lean methodology, Mac shares why the most critical investment a company can make is in the personal growth and character development of its frontline employees.
They challenge the notion of “management” and introduce a unique, low-cost method for inspiring and identifying true leaders throughout your organization.
This conversation offers a powerful shift in perspective: leadership is influence, and by helping people become better spouses, parents, and community members, you organically create better employees.
In this episode, you’ll learn: – Why most manufacturing leadership training focuses on management, not influence. – The personal cost of a career where leaders invested “zero dollars and zero minutes” in character development. – The simple, non-judgemental “book study” method that leads to personal transformation. – Why vulnerability and personal stories—especially when you got it wrong—are essential for connecting with blue-collar teams. – How to let potential leaders self-identify based on their hunger for growth, regardless of their title. – Why the culture you build must be about the people first, not just the ROI or the company.
Timestamps: 0:26 – The philosophy of “going slow to go fast” in business. 3:15 – The lack of leadership development in manufacturing: “4 or 5 hands” out of 130 attendees. 3:46 – Mac’s 20-year journey from CNC operator to Lean Manager. 4:33 – Why the “Blue Collar Leadership” brand is a badge of honor, not a label. 5:40 – Discovering the Seven Habits and finding the missing piece of Lean. 9:01 – Ria’s story: leading as a Director of Compliance with influence, not authority. 10:57 – The biggest difference between Blue Collar Leadership and corporate training: the stories. 11:31 – The difference between universal principles and applicable practices. 14:00 – Why blue-collar workers are on alert for inauthentic leaders. 20:42 – The importance of leaders investing in their own development first. 32:41 – Learning the difference between learning about leadership and learning leadership. 33:16 – A free resource: the Book Study Training method. 36:21 – How to use humility and a micro-story to drive personal transformation. 43:36 – Mac’s personal transformation after years of teaching others. 51:10 – Blue Collar Leadership’s unique business strategy: we don’t chase clients. 52:03 – How focusing on character rebuilt Mac’s relationship with his estranged son. 57:02 – The results: great leadership will happen in your company if you make it about the people.
Resources: Join our Facebook Group for conversations that will help grow your business: https://www.facebook.com/share/g/1Dspnz4Qt5/ Blue Collar Leadership: https://bluecollarleadership.com/ Free Book Study Training: bluecollarleadership.com/bookstudytraining Free Course – The Five Types of Leaders: https://www.google.com/search?q=TheFiveTypesOfLeaders.com Lights Out Podcast: https://makingchips.com/show/lights-out/ Buy the Numbers Podcast: https://makingchips.com/show/buy-the-numbers/
01:02:33
Building your 2026 manufacturing marketing budget: ...
Brendon Forrest, Allen Fennewald and Wes Temple from Gorilla 76 show you how to build marketing budgets leadership will approve. Learn to work backwards from revenue goals, calculate cost-per-lead and balance digital versus traditional spend.
We’ll cover:
– Working backwards from revenue goals to determine actual budget needs
– Calculating close rates, SQL conversion and cost-per-lead to justify spend
– Balancing brand building with demand capture spend
– Using digital-first budgeting to show what works
– Avoiding mistakes like building budgets in silos and skipping experimentation funds
– Tracking expenses throughout the year to strengthen future planning
If you run marketing at a manufacturing company this conversation delivers methods for budget planning backed by real data you can defend.
For industrial marketers, manufacturing marketing managers and B2B marketing leaders preparing for 2026.
37:52
The Section 179 Trap: Why Tax Breaks Shouldn’ ...
When Section 179 and bonus depreciation come back into play, it’s easy to get swept up in the excitement of “saving on taxes.” Every year around this time, I start hearing from shop owners who are ready to buy a new machine before the end of Q4—sometimes for the right reasons, but often for the wrong ones. Don’t get me wrong, I love a good deduction as much as anyone. But if you wouldn’t buy that equipment without the tax break, you probably shouldn’t buy it because of it.
In this episode of Buy the Numbers, I sit down with my good friend Ty Willis from Verdant Commercial Capital to talk about how to make smarter, data-driven decisions when it comes to equipment purchases. Ty shares a powerful analysis tool that helps manufacturers look beyond tax savings to understand true ROI—factoring in cash flow, breakeven points, and strategic timing. Together, we dig into what it really means to make a strategic equipment investment instead of an emotional one.
We also talk about what we’re seeing in the market after attending AMT’s MTForecast. While 2025 hasn’t lived up to some expectations, all signs point to a strong rebound in 2026. That makes this the perfect time to evaluate your CapEx plans, your lending relationships, and your readiness for growth. Ty and I explore how financing can be an influencer, not the decision itself—and why the best purchases are made in alignment with your customers, not just your accountant.
If you’ve ever felt the year-end pressure to spend before you think, this conversation will help you pause, run the numbers, and invest with confidence.
You will want to hear this episode if you are interested in…
(1:17) Welcome to Buy the Numbers — Mike and Ty catch up and set the stage
(1:40) Why manufacturers love Section 179—and why it shouldn’t drive your buying decision
(2:19) Grow your top and bottom line with CliftonLarsonAllen (CLA)
(2:58) Ty’s equipment purchasing analysis tool and how it partners with firms like CLA
(6:15) MTForecast recap: What 2025 taught us and what 2026 could bring
(7:43) “Finance is an influencer, not the decision”: Understanding your customer’s demand before you buy
(9:33) Pent-up demand and why Q1 2026 could be explosive for U.S. manufacturing
(11:11) Banking relationships vs. alternative lending—why both matter
(16:34) Verdant Commercial Capital’s tailored approach to manufacturing finance
(17:13) Structuring financing: loan-to-value and including setup, tooling, and rigging costs
(19:50) Real numbers: Comparing cash flow impact between bank vs. Verdant financing
(21:55) The Verdant application and approval process—approvals in 24–48 hours
(24:57) Financing for cash-based businesses—building credit history the smart way
(28:24) Setting good financial habits early to be “finance ready” when opportunity strikes
(30:46) Beyond equipment: Verdant’s acquisition by Axos and expanded capabilities
(33:43) How to follow Ty for updates on new financial services
(37:07) How ProShop ERP can help you achieve on-time delivery
Resources & People Mentioned
Verdant Commercial Capital’s tailored approach to manufacturing finance
Grow your top and bottom line with CliftonLarsonAllen (CLA)
How ProShop ERP can help you achieve on-time delivery
Connect with Ty Willis
Connect on LinkedIn
Verdant Commercial Capital
Connect With Buy the Numbers
Follow on LinkedIn
Connect with Mike Payne on LinkedIn
Subscribe to Buy the Numbers
on Apple + Spotify
Audio Production and Show Notes by – PODCAST FAST TRACK
38:15
91. Passion and Excellence Personified with Ty Hagu ...
As a host, I’ve met hundreds of shop owners, but every once in a while, I meet someone whose story stops me in my tracks. Ty Haguewood, General Manager and CFO of Manufacturing Technologies, Inc. (MTI) and Stone Mather Designs (SMD), is one of those people.
Ty didn’t grow up in manufacturing—he was a finance professional who took a random tour of a machine shop six years ago and walked out forever changed. What started as curiosity became a calling. Today, Ty helps lead two growing businesses north of Albuquerque, New Mexico—one serving precision aerospace customers and the other crafting custom lighting for major franchises like Planet Fitness and Dairy Queen.
In our conversation, Ty shares how he built his career from the ground up, starting in shipping and ordering tools to eventually running operations and financials for both companies. We talk about leadership, retention, culture, and the power of humility and self-awareness in business. Ty’s perspective on intentional leadership, work-life balance, and developing people is something every manufacturing leader can learn from.
This isn’t just a story about machining—it’s about purpose, people, and personal transformation. Ty’s passion and discipline prove that excellence isn’t something you inherit. It’s something you choose, build, and refine every day.
You will want to hear this episode if you are interested in…
(0:00) Why Ty Haguewood represents passion and excellence in machining
(3:02) You’ll get honesty and transparency when you work with Phoenix Heat Treating
(4:09) Learn more about Manufacturing Technologies Inc. and Stone Mather Designs
(9:16) Ty’s unique background and what led him to MTI and SMD
(16:25) Retaining talent: Creating a culture of humanity and intentional leadership
(19:35) Implementing quarterly reviews and bonuses tied to performance metrics
(20:53) The impact of shifting to four 10-hour workdays on morale and productivity
(22:15) Guarding culture through selective hiring and investing in loyal employees
(23:50) Balancing formal systems with organic leadership
(25:00) Lessons learned from overcomplicating processes and simplifying systems
(27:46) The “data or people” revelation that changed MTI’s approach
(29:47) Ty’s hiring philosophy: Culture over credentials
(34:10) Scaling leadership by developing leaders beneath you
(35:31) Ty’s favorite success story—a McDonald’s employee turned machinist
(38:04) Workholding Wisdom with SMW Autoblok: Setup Reduction
(48:10) Paul’s KFC story and discussion on unconventional manufacturing talent
(50:50) Training at MTI: shadowing, job progression, and learning by doing
(55:33) Standardization, tooling, and why transparency boosts performance
(59:13) Balancing data and humanity in leadership
(1:01:38) Ty’s challenge to leaders: Take the time to become someone worth following
(1:07:04) Facing failure, learning from hardship, and rebuilding with integrity
(1:09:12) Company-level challenges: losing half the staff and rebuilding stronger
(1:10:53) Growth, transparency, and leadership capacity limits
(1:11:52) Why authentic leadership is manufacturing’s future
(1:17:05) Why you should use Hire MFG Leaders for your next hire
Resources & People Mentioned
You’ll get honesty and transparency when you work with Phoenix Heat Treating
Achieve setup reduction with SMW Autoblok workholding
Why you should use Hire MFG Leaders for your next hire
Connect with Ty Haguewood
Connect on LinkedIn
Manufacturing Technologies Inc.
Stone Mather Designs
Connect With Machine Shop Mastery
The website
LinkedIn
YouTube
Instagram
Subscribe to Machine Shop Mastery on
Apple, Spotify
Audio Production and Show Notes by – PODCAST FAST TRACK
01:14:22
Scaling Smarter: Lessons from Goldman Sachs 10,000 ...
We’re coming to you live from Washington, D.C., at the Goldman Sachs 10,000 Small Businesses Summit—the largest gathering of small business owners in U.S. history. With more than 2,700 entrepreneurs in one place, the energy is electric, and the conversations are powerful. Among them is our guest, Brandon Dahms, owner of Innovative Manufacturing & Engineering (IME) in Des Moines, Iowa.
Brandon’s story captures what this summit is all about—growth, resilience, and transformation. After starting his career with plans to work in sports marketing, he took an unexpected turn into manufacturing and never looked back. Today, his 10,000-square-foot, lights-out machining operation runs nearly 24/7, serving as proof that automation, strategy, and strong leadership can turn even the smallest shop into a powerhouse.
In this episode, we talk with Brandon about how the Goldman Sachs 10,000 Small Businesses program helped him refine his growth strategy, strengthen his company culture, and position IME for long-term success. We dive into what it’s like to go through a program that feels like an “MBA for real-world business owners” and how it shaped his ability to pivot from a traditional job shop to a high-volume, automated manufacturer.
We also explore the advocacy side of the program—how small business owners like Brandon are meeting directly with congressional leaders to influence policy on issues that affect manufacturers every day: workforce development, healthcare costs, and economic uncertainty. From his experience in the classroom to his conversations on Capitol Hill, Brandon shows how one voice can help represent the entire metalworking nation.
If you’ve ever wondered how programs like this can truly impact your business—and why stepping outside your bubble might be the key to future growth—this conversation is one you don’t want to miss.
Segments
(0:39) Grow your top and bottom line with CliftonLarsonAllen (CLA)
(1:15) Recording at the Goldman Sachs 10,000 Small Businesses Summit
(2:48) Brandon Dahms’ origin story in metalworking
(6:07) Why “Innovative Manufacturing & Engineering” stuck (and why it’s a long email address)
(7:17) Why apply for the Goldman Sachs 10,000 Small Businesses program?
(11:13) Why the investment of time is invaluable—Brandon’s personal ROI
(12:40) Manufacturing’s place in the conversation: explaining CNC to non-manufacturers
(13:30) The Voices advocacy program: How advocacy efforts translate into real policy conversations
(16:05) Navigating uncertainty: Tariffs, government shutdowns, and planning for growth
(18:16) SMW Autoblok: automation and workholding innovation
(19:28) Applying 10KSB lessons to IME—pivoting, culture, and core values
(21:08) Pivoting from job shop to high-volume manufacturing and reshoring work
(22:51) Presenting the capstone project (a real-world growth plan)
(24:34) How networking led to new high-volume customers
(26:53) Balancing capacity, growth, and selectivity in customer relationships
(28:21) Hiring for core values first, technical skill second (and personality tests that help)
(31:20) Aligning personal goals with company growth
(33:07) How to apply for the 10,000 Small Businesses program and what to expect
(34:45) How MakingChips’ “Machine Shop MBA” series aligns with the same mission
(36:44) Why the best ideas often come from outside your industry
(38:00) Hire MFG Leaders—find manufacturing talent that fits
Resources mentioned on this episode
Goldman Sachs 10,000 Small Businesses Summit
Connect with Brandon Dahms on LinkedIn
Grow your top and bottom line with CliftonLarsonAllen (CLA)
SMW Autoblok: automation and workholding innovation
Hire MFG Leaders—find manufacturing talent that fits
Apply for Goldman Sachs 10,000 Small Businesses
Connect With MakingChips
www.MakingChips.com
On Facebook
On LinkedIn
On Instagram
On Twitter
On YouTube
38:32
Chocolate Castings, Apprenticeships and the Future ...
The workforce crisis in US manufacturing isn’t just a challenge – it’s a national security risk. This is particularly true in casting and forging, where today’s guest Mike Kubacki has spent two decades. In our conversation, he explores the urgent need to rebuild America’s industrial base, the reality behind modern manufacturing environments and how innovative programs are connecting hands-on learning with next-generation careers. We’ll learn why engaging students early, supporting employee growth and linking frontline work to real-world impact are key to the future of US manufacturing.
25:09
The Lean Advantage: Building Smarter Systems and St ...
In this powerful installment of the Machine Shop MBA series, we welcome two guests who embody the heart of continuous improvement: Noah Goellner, President of AME and Hennig, and Nick DeGeorgia, Manufacturing Engineer at P1 Industries.
What starts as a story of one listener’s journey—from cutting chips to becoming a lean champion—evolves into a masterclass on how lean thinking transforms not just the shop floor, but every function of an organization. Nick shares how MakingChips inspired him to bring process improvement into his career, using whiteboards, kaizen events, and a relentless focus on reducing waste to reshape his company culture.
We also break down how lean applies far beyond machining—into quoting, engineering, office workflows, and even sales strategy. They unpack how to start small, gain buy-in, and build trust that leads to sustained results.
From Kanban systems to complete-and-accurate feedback loops, this conversation bridges the gap between concept and practice. Whether you’re a shop leader, engineer, or business owner, this episode offers a blueprint for turning lean from a buzzword into a daily habit that drives clarity, collaboration, and growth.
Segments
(0:00) A Goellner family introduction and a musical interlude gone wrong
(1:36) Meet Nick DeGeorgia — how MakingChips inspired his lean journey
(5:25) Moving from a large OEM to a small contract manufacturer
(7:02) Come see us at the Top Shops 2025 event in Charlotte, NC!
(7:28) Reintroducing Noah and how lean shaped AME and Hennig’s company culture
(8:45) Paul’s lean journey: ISO, standardization, kaizen newspapers, and cutting waste
(10:31) Defining lean — eliminating waste vs. maximizing flow of value
(12:38) Where to start: applying lean based on your role and customer definition
(18:19) Process success mapping: starting at the end to define what success looks like
(20:31) Using “complete and accurate” feedback to fix systemic process issues
(21:15) Why you should use Hire MFG Leaders for recruiting
(21:42) How to gain buy-in when you’re not in leadership
(22:31) Mapping processes and linking operations to customer outcomes
(23:10) Implementing “no hunting” and Kanban systems at P1 Industries
(26:12) P1’s Kanban system explained (visual signaling for just-in-time replenishment)
(29:30) Building trust and reliability so teams want to surface problems
(30:30) Level 1 meetings, rewarding problem identification, and closing the loop on improvement
(35:14) “Lean isn’t magic—it’s discipline in the basics.”
(36:00) How ProShop embeds lean principles across the manufacturing workflow
(41:53) Top lean book recommendations and building a lean network
(44:41) Final reflections: staying humble, staying curious, and sticking to the basics
(49:37) Grow your top and bottom line with CliftonLarsonAllen (CLA)
Resources mentioned on this episode
Come see us at the Top Shops 2025 event in Charlotte, NC!
Why you should use Hire MFG Leaders for recruiting
2 Second Lean
Toyota Kata
The Toyota Way
The Goal
Learning to See
Managing to Learn
The Kind Leader
The E Myth
Connect With MakingChips
www.MakingChips.com
On Facebook
On LinkedIn
On Instagram
On Twitter
On YouTube
50:48
Lead Gen and Demand Gen: Connecting short-term wins ...
Marketers are asked to build brand and drive results all at once. But doing both well starts with knowing how lead gen and demand gen really work, and how to use them together. Allen talks with Gorilla 76’s Aren Buresh and Peyton Warren about what’s changed in 2025, what still works, and how to tell if your brand is ready. You’ll leave with clear, actionable advice and a smarter way to think about your funnel.
43:18
The Real Takeaways from EMO: Monitoring, AI, and th ...
In this episode of Lights Out, we debrief from one of the largest manufacturing technology shows in the world—EMO Hannover. From automation and adaptive controls to AI-driven machining and the evolving economics of shop ownership, the team unpacks what’s really changing in manufacturing and what’s just noise.
As the hosts reflect on trends like the shift from horizontal to 5-axis machining centers, the rise of machine monitoring and IoT integrations, and the reality of underused OEM technology, they dig into what these patterns mean for modern shops aiming to run smarter—not just harder.
The conversation covers more than just new gadgets on the trade-show floor—it’s about how cultural adoption, change management, and continuous improvement determine whether those technologies actually deliver ROI.
We explore the parallels between software as a service and machine tool ownership models, the challenge of aligning shop-floor teams around innovation, and why data-driven manufacturing will define the next generation of top shops.
Whether you’re a shop owner wondering which investments will truly pay off, or a manufacturing leader preparing your business for the next wave of automation, this episode offers practical insights drawn straight from the global stage.
You will want to hear this episode if you are interested in…
(0:22) Achieve RASRAM with SMW Autoblok
(1:58) IMTS vs. EMO: Comparing global manufacturing events
(6:52) Eric’s three major takeaways from EMO
(8:23) What’s driving the shift from Horizontal to 5-axis?
(10:10) The acquisition of Heller (and what it signals about market dynamics)
(11:52) Why one-and-done machining is critical in today’s talent-scarce environment
(14:30) OEM strategy shift: Removing underused tech to lower sticker prices
(16:00) Adoption gaps: Why built-in monitoring often goes unused
(18:16) Investing in your business is an investment in ProShop ERP
(19:52) Lessons from CRM and SaaS adoption
(22:05) How technology should be offered and priced to match real shop behavior
(25:18) The argument for offering advanced tech as optional—not standard—to increase real adoption
(26:18) Lights-Out intermission: Eric’s unexpected award-winning hobby
(28:56) Monitoring explosion: Using data to drive continuous improvement
(32:40) The case for hiring a dedicated integrator or continuous improvement lead in every modern shop
(36:27) Why offering monitoring and condition-control tools lowers risk and improves adoption
(39:30) Debating whether machine builders are truly adapting their business models
(42:52) Three practical tips to takeaway from this episode of Lights Out
(44:48) Join us at Top Shops 2025 (Get 20% off with code MAK20)
Resources & People Mentioned
Achieve RASRAM with SMW Autoblok
Join us at Top Shops 2025 (Get 20% off with code MAK20)
Investing in your business is an investment in ProShop ERP
Connect With Lights Out
LinkedIn
MakingChips.com
Subscribe to Lights Out
On Apple and Spotify
Audio Production and Show Notes by – PODCAST FAST TRACK
45:31
Unlocking potential via second-chance employment, w ...
Scott Gates, President of Awake Window & Door Co., joins The Manufacturing Employer to discuss his innovative hiring model that employs formerly incarcerated individuals. Scott shares how this approach has grown Awake into a $30 million business while providing second chances and rebuilding lives. The conversation also explores the competitive advantages of this hiring strategy, including access to untapped talent and high employee retention.
42:46
“What’s the ROI?” is the Wrong Qu ...
Any business owner, CEO or President wants to feel confident that the dollars they spend will produce a positive return. But sometimes focusing on ROI too soon forces you to abandon your long-term business strategy in favor of short-term wins. In this conversation, we’ll look at how to measure marketing impact in two different business scenarios: 1) for a manufacturer that needs a short-term sales lift 2) for a manufacturer that’s trying to build a sustainable plan for growth. We’ll not only explain about how to choose the right KPIs in each scenario, but also, how to know whether you’ve been successful at achieving them.
42:14
How to Manage Outside Processes Like a Pro, 490
Every machine shop relies on outside processes—whether that’s heat treating, plating, grinding, or coating. But every time a part leaves your building, your risk profile changes. Quality, timing, and accountability become harder to control. In this episode of MakingChips, the hosts sit down with Charlie Hushek, owner of Phoenix Heat Treating and a newly minted machine shop owner, to unpack what it really takes to manage outside processes like a pro.
Charlie’s experience on both sides of the fence—running a generational heat-treating company and now owning a machining operation—gives him a rare perspective on what separates smooth partnerships from painful ones. He shares the top mistakes shops make when sending parts out, how to build lasting vendor relationships, and how to turn your outside processes into a seamless extension of your own workflow.
The conversation dives deep into practical strategies for planning, communication, and documentation, plus how to handle the inevitable hiccups along the way. From establishing fixed processes to verifying incoming and outgoing inspections, this episode equips manufacturing leaders with the tools they need to reduce risk, improve consistency, and strengthen their supplier relationships.
If you’ve ever lost sleep waiting on a heat-treating order—or had a part fall off a truck—this one’s for you.
Segments
(0:00) Highlights from the Automated Shop Conference and the rise of blue-collar value
(3:40) Introducing Charlie Hushek, third-generation owner of Phoenix Heat Treating
(5:00) The connection between automation, culture, and building value in acquisitions
(7:09) Phoenix Heat Treating’s transparency advantage: real-time client portal tracking
(8:19) How each added process increases risk, scrap rate, and lead time
(10:10) Real-world stories: when parts fall off trucks and lessons learned from it
(11:26) Building relationships and setting expectations with outside vendors
(12:57) Why “heat treat per print” isn’t enough—clarity prevents costly mistakes
(15:50) Inviting vendors to planning meetings to align early on risk and tolerance
(17:45) The value of educating yourself about heat treating and other outsourced processes
(18:27) Treating your vendors like partners—turn them into extensions of your shop
(19:36) Relationship-building tips: tours, face-to-face meetings, and yes, donuts
(20:31) Drill in on your workholding with SMW Autoblok
(21:15) How clear documentation and fixed process numbers can save time and eliminate confusion
(26:34) Using ERP systems like ProShop to manage outside processes and supplier specs
(27:41) Why outgoing and incoming inspections are critical for accountability
(28:57) Handling disputes over damage, missing parts, or quality issues
(32:33) How ProShop automates documentation and visual tracking for outside operations
(35:03) Liability and how heat treaters manage high-risk, high-value parts
(38:28) The importance of empathy when resolving quality issues
(39:57) Quoting faster: what information outside vendors need upfront
(41:46) The “Hot Potato vs. Baton Pass” analogy—how to work as one unified team
(43:40) Why relationship-building directly impacts quoting speed and quality priority
(44:31) Eliminate risk by integrating your partners into your process
(46:41) Make sure you meet us at Top Shops 2025!
Resources mentioned on this episode
Phoenix Heat Treating’s transparency advantage: real-time client portal tracking
Drill in on your workholding with SMW Autoblok
Get 20% off your Top Shops 2025 ticket with code MAK20
Connect with Charlie on LinkedIn
Connect With MakingChips
www.MakingChips.com
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On LinkedIn
On Instagram
On Twitter
On YouTube
48:10
How Foreign Trade Zones Can Unlock Millions in Work ...
When tariffs, trade policy, and cash flow collide, manufacturers are forced to think creatively—or risk being crushed by uncertainty. That’s exactly where Mary Buchzeiger, CEO of Lucerne International and Lucerne Global Solutions, found herself. With skyrocketing tariffs on imported automotive components, Mary realized the solution wasn’t to absorb the hit—it was to rewrite the playbook altogether.
In this episode of Buy the Numbers, we dig into how Mary leveraged a little-known financial and logistical strategy: the Foreign Trade Zone (FTZ). By turning Lucerne’s Michigan facility into an FTZ, she found a way to defer duties, optimize cash flow, and even open up an entirely new revenue stream helping other companies do the same. The result? Over $5 million in freed-up working capital on a single program—and more than $500,000 in annual interest savings.
Mary walks us through the process of becoming an FTZ, the operational realities, and how manufacturers of all sizes can take advantage of it. From understanding customs audits to calculating real-world ROI, she breaks down the numbers in a way every manufacturing leader can understand.
This episode is part strategy, part inspiration—and all about how smart, scrappy thinking can turn financial chaos into competitive advantage.
You will want to hear this episode if you are interested in…
(0:00) Mary’s philosophy: “Where there’s chaos, there’s opportunity”
(0:54) Mary Buchzeiger’s background that led to founding Lucerne International
(3:04) Taking Lucerne global and learning through cycles of automotive highs and lows
(4:24) How tariffs pushed her to explore creative cash-flow solutions
(6:19) Why Verdant Commercial Capital is a true partner in your corner
(6:50) Understanding what a Foreign Trade Zone (FTZ) is (and how Lucern got it)
(6:10) How Lucerne became an FTZ and deferred millions in tariffs
(9:42) The financial impact: $5 million in freed-up working capital and interest savings
(11:52) Turning FTZ operations into a new business opportunity
(12:31) How the certification process works — from audit to activation
(15:45) Hidden savings: merchandise processing fees and weekly entry summaries
(17:46) How Lucerne now helps other manufacturers with warehousing and FTZ setup
(20:57) Grow your top and bottom line with CliftonLarsonAllen (CLA)
(21:35) Which companies benefit most: importers with long payment cycles
(24:14) Lucerne’s new FTZ savings calculator for manufacturers
(26:08) The difference between FTZs, bonded warehouses, and free trade zones
(29:14) Other ways FTZs can significantly positively impact your business
(30:47) The importance of creative, adaptable thinking in manufacturing
(36:35) Small financial adjustments that create massive long-term value
(39:26) Check out the SMW Autoblok catalog
Resources & People Mentioned
Why Verdant Commercial Capital is a true partner in your corner
Grow your top and bottom line with CliftonLarsonAllen (CLA)
Check out the SMW Autoblok catalog
Building the Entrepreneurial Mindset
Connect with Mary Buchzeiger
Lucerne International
Connect on LinkedIn
Connect With Buy the Numbers
Follow on LinkedIn
Connect with Mike Payne on LinkedIn
Subscribe to Buy the Numbers
on Apple + Spotify
40:20
Getting Creative: Building a Brand Mascot w/ Josh R ...
We’ve brought back Josh Rozman from a recent IMC: Live episode on call attribution. And if you’ve listened to that show, you’re probably also aware that Josh’s company, Oberlin Filter, has a pretty cool mascot that Josh has spearheaded. We want to dig further in, and really get to know Josh as a marketer and see how his thinking on marketing intersects with our own.
29:12
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El Podcast de las Ventas
El Podcast de las Ventas nació en 2020 con el objetivo de compartir mi experiencia de casi 30 años vendiendo y con excelentes resultados, en distintos sectores de actividad.
Para ser mejor profesional, mejor vendedor, debes ser mejor persona, conocer tus fortalezas para potenciarlas y conocer tus carencias, para disminuirlas, y este ejercicio es algo que solo puedes hacer tú. Con ayuda, por supuesto, si así lo deseas, o en solitario.
El Podcast de las Ventas tiene como objetivo ayudarte, tanto a conocerte mejor y ser mejor persona, como a obtener los mejores resultados en tus ventas, ya seas emprendedor, empresario o trabajes para otros.
Y si quieres que yo te ayude a mejorar tus resultados, tienes dos opciones, este podcast, que es gratuito, o mis mentorías y cursos.
Tienes toda la info aquí: https://eticacomercial.com/
¡Te doy la bienvenida, a tu éxito! Updated




