Market From The Heart with Chris Burfield

http://ChiropracticUnderground.com/ In this episode of Market From The Heart I share a story that has been part of me for nearly twenty years. As a matter of fact, one of my very first tattos was inspired by this story (I have 9 tattoos on my body now) It is a constant reminder to me to stay focused on my purpose and to not allow fear to distract me from fulling my mission.  I hope you find as much value in this story as I do. 

http://ChiropracticUnderground.com/Gift  In this episode of Market From The Heart I talk about cutting your hours IN the office so you can spend more time ON your office. The only way you are ever going to grow is to stop wasting time IN your practice. I see some may chiropractors working 40 hour work weeks, adjustng one patient in less than 5 minutes and then sitting around waiting for patient number two to show up 15 min. later.  During that down time, they can't get anything started, because they'll soon be interrupted. This creates a HUGE TIME WASTE.  If you're working a 40 hour work week IN your practice, I'll show you how you can cut that down to 20 hours IN your practice so you can spend more time working ON your practice and have more time for family and loved ones.

http://ChiropracticUnderground.com/Gift  The Chiropractic Wake Up Call was written and recorded in an moment of both inspiration and frustration for this profession. I may not be a chiropractor myself, but I love Chiropractic with all my heart and soul. This message though very RAW is very TRUE. This profession has a serious problem...laziness. Look, we live in a sick and dying world and I don't know about you, but my mission in life is to change that.  I WILL take down Big Pharma's Propaganda Machine if it takes every last breath in my body to do it. My moto is, "All I Know Is Grind!" Let's Go!!!

http://ChiropracticUnderground.com/Gift   Are you interrupting the flow of entertainment with your marketing or are you being the entertainment?  You’ve probably noticed a lot of chiropractors have switched to Social Media in order to promote their practice, but there’s only one problem with that, consumers are not on Social Media to “buy” their “stuff”.  They’re on Social Media to be entertained. The truth is, if you want to promote your practice or “sell your stuff” to people while they consume their entertainment, your marketing has to become their entertainment.  

http://ChiropracticUnderground.com/gift   In order to build a tribe of loyal followers, you’re going to have to communicate to them regularly and provide content that they will actually find valuable.  If you’re constantly pounding your tribe of followers with offers and promotions and not actually providing value (content that can transform their life) then your message will certainly fall on deaf ears. In this epsidose of Market From The Heart, Chris Burfield is going to show you the 3 Step Formula to building a tribe that will walk to the ends of the earth for you!  

http://ChiropracticUnderground.com/gift  In this episode of Market From The Heart, we are going to discuss the diference between competeing in a market and dominating a market.  Compete Don't Dominate. When you think of big companies that have dominated their industry, Google, IBM, Xerox, Apple…all these companies did whatever it took to go the extra mile to rise above being average, to rise above what society considered “being well done.”  These companies took MASSIVE ACTION to make sure they dominated their industry.  If you want to DOMINATE your town/city, you’ve got to take massive action to get there! Competition is Healthy, but Domination is Immunity.

http://ChiropracticUnderground.com/gift This episode of Market From The Heart focuses on the power of Audio and Video Marketing. Look, you don’t want to limit yourself to just writing blog posts and emails and posting to social media. If you REALLY want to become a local authority on the topic of health and wellness in your community, you’ve got to start doing audio and video.  In the episode we'll discuss different audio and marketing strategies that you can use today to get people to know like and trust you, buidl celebrity status and become the one and only authority people in your community look to for health care advice.

http://ChiropracticUnderground.com/gift  Educating your patients and community about chiropractic is great, but always be sure to convey the message in a way where people can relate to it. “People don’t buy what you do, they buy why you do it” – Simon Sinek The most important piece of advice I can give you is to not sell the care you offer in your office, but instead, sell the reason WHY you offer chiropractic care to the community.  Sell it with passion. Sell it with love. Market From The Heart.   I’m telling you, this is something something your community really needs, and quite frankly, they know they need.  What this does, is open the mind of people in your community to believe in your product and believe in you.  Now go share your story!          

http://http://draustincohen.com/  Dr. Cohen has a vision to lead a movement of people that realize their inborn potential and can live this 1 life we get at the HIGHEST level. Dr. Cohen has spoken for many of the best companies on the planet such as CDC + AT & T + Home Depot + Life University + Four Seasons Hotel + Fitzgerald and Co + Response Mine + Flagstar Bank + Dozens of Crossfit Facilities.  Possibilities – are infinite and abundant in today’s fast paced World. For someone to experience high levels of happiness and success everywhere in life, personal improvement must become routine. The old ways of working on external influences in your life to make the inside better are OUTDATED. The New World is about working on YOU from the inside to make the external World better. Let’s do this!   

Brandon Scott Jones is the founder of Project Change Your Life. He is an entrepreneur that is passionate about about self development, confidence and personal growth. He pushes people to grow to their full potential. His entire life philosophy is to help others make a .01% change on a daily basis to compound into something amazing, beautiful and that the person can be truly proud of. Brandon struggled with this mission at first. As a matter of fact, in early adulthood he struggled with addictions and was very inconsistent; he was not really living the life that he dreamed of. He decided that nothing could stop him from going after his dreams, except himself, so he worked his butt off at making those .01% changes in his own life. Once he was able to adjust his own daily routine and design a life/mindset he was proud of, he was able to provide value to the world. Now his true mission in life is to be a role model and a true example to young emerging entrepreneurs and everyone in the world. Because if he can do it so can you. Welcome to project change your life.

In this episode, Chris Burfield explains how you can use copy writing to domiante your market. He gives an overview of the importance of writing copy in order to get your message out into your community. He discusses blogs, email, social media, video and audio marketing strategies.  You'll also learn how writing about controversial topics such as vaccines can drive a tsunami of traffic to your website and create a tribe of loyal follower. Chris Burfield's marketing strategies are not your everyday, run of the mill, marketing strategies. Chris' strategies will show you how to position yourself as the leading authority in your town and become a well respected "guru" of health.  Apply these marketing strategies to your practice and you will completely dominate the competition. 

With the growing number of health care providers sprouting up in your community, it's easy to get lost in all the noise everyone is making. It doesn't take a rocket scientist to tell you that you have to stand out in the crowd or be different in order to get an edge on your compettion. Over the years I've learned that chiropractors are a different breed. They want to be the top dog in their town, but they rarely want to do the work that is required to move into that position. I don't know if it's out of pure laziness or simply that they don't know what to do. So in this Episode, I'm going to reveal "Six Things Your Competition Isn't Doing and WHY You Need To."  One of my mentors, Dr. John F. Demartini once told me, "Chris, if you want to become successful in this world, you must move in the opposite direction of the masses."  In other words, find out what others are doing and then do the exact opposite.  The key to success does not lie in doing things better than your competion, the key lies in actually doing things differently.  Hold on to your seats and grab a pen and paper, because I'm about to bring the heat in this Episode!

Dr. Ed Osburn, "The Chiropractic Philanthropist", shares his wisdom on why podcasting is the wave of the future and how Chiropractors across the globe can use this platform to share their own, loving, heartfelt message with the world. Dr. Osburn is the Founder and CEO of The Chiropractic Philanthropist and TCP TALKS.  He's a kick butt Chiropreneur with over 13 years experience and whose journey has taken him from massive Chiropractic Practice Success to a #1 Chiropractic Podcast Host and Marketer and now a Virtual Summit host and producer as well. Dr. Ed lives for helping Doctors transform their lives and practice for success and has a big passion for giving back.  Dr. Ed sees the vital gift that Chiropractic represents for the health of the world and endeavors to provide Chiropractic wellness for those who need it most.  The TCP TALKS Virtual Summit is the result of merging Dr. Ed's passion for giving and creating wildly successful Chiropractors worldwide.

Chris Burfield is a Chiropractic Strategic Marketer.  Chris has helped thousands of Chiropractors world wide serve more patients, make more money and save more lives. His entire marketing philosophy is "Market From The Heart".  Chris is not a Chiropractor himself, but has spent the last 18 years serving the chiropractic profession.  First as a Chiropractic Assistant then as a Practice Owner and now as a Strategic Marketer.  His YouTube Video "A Chiropractic Miracle Story" currently has over 140,000 views.  The videos is about his wife and daughter's traumatic birth process that left his daughter's right arm paralyzed and diagnosed with Torticollis.  The video shows how she made a full recovery through Chiropractic. Chris is also an author.  His daughter's traumatic birth story was published in the well known book, "A Well Adjusted Soul."  Chris' purpose and mission is educate people all around the globe about the wonderful world of chiropractic and he does that by helping chiropractors share their own loving, heart felt messages through their marketing efforts.