Marketing 101 - BIG steps for small businesses

This week’s 101 News is coming to you LIVE from the Brighton & Hove Business Show! That’s right - we’re recording in front of a real, live studio audience (cue applause) to bring you three of the biggest headlines shaking up the podcasting world. In just five minutes, Alex from Marketing 101 covers: 🎧 YouTube’s new Podcast tab on mobile - and what it means for visibility 🔗 Clickable podcast ads on Spotify - now live in the UK and Australia 📊 Apple’s analytics for paid podcast subs - finally giving creators the data they need If you’re a podcaster, a marketer, or just podcast-curious, this is your fast-track to staying ahead. 👋 Like what you hear? Hit follow, drop us a message on Instagram via our Linktree, and don’t forget: if you want help launching or levelling up your podcast, Marketing 101 has your back. Alex Ryan - Marketing Consultant: alexryanuk.com For the Marketing 101 blog: http://101blog.co.uk/ Marketing 101 Agency: marketing-101.co.uk Linktree (social media etc.): https://linktr.ee/marketing.101 📍 Based in Brighton & Hove - working across Sussex and beyond.

We’re back - and with a bold new chapter to share! In this milestone episode, host Alex Ryan returns with two special guests: Marketing 101’s newly-formed senior leadership team, Jo Renshaw and Ian Trevett. Together, they unpack the agency’s exciting reboot, exploring how a fresh blend of creativity, strategy, and content magic is taking client results to the next level. You’ll hear about: - Jo and Ian’s brilliant journeys from life coaching and fan-zines to content and digital leadership - The shift from tactical delivery to brand-first, strategy-led marketing - Why PR is back in the spotlight - and how to do it right - Emotional Selling Points (OESPs) and how they elevate your content - How AI is transforming creativity (and how we’re using it daily) Whether you’re a long-time listener or just joining us, this is the perfect behind-the-scenes look at what’s next for Marketing 101. Let’s grow together. Alex Ryan - Marketing Consultant: alexryanuk.com For the Marketing 101 blog: http://101blog.co.uk/ Marketing 101 Agency: marketing-101.co.uk Linktree (social media etc.): https://linktr.ee/marketing.101 📍 Based in Brighton & Hove — working across Sussex and beyond.

Welcome to our podcast within a podcast, ‘101 News’ hosted by Ren from Marketing 101.  This week’s episode entails updates from the world of marketing, including: updates from TikTok updates from Snapchat updates from Threads the importance of having a blog on your website Meme of the week Ren Slavin - Instagram: https://www.instagram.com/renslavin/  Ren Slavin - Linkedin: https://www.linkedin.com/in/ren-slavin-8aa39b168/  For the Marketing 101 blog: http://101blog.co.uk/ Marketing 101 Agency: marketing-101.co.uk Linktree (social media etc.): https://linktr.ee/marketing.101

Welcome to our podcast within a podcast, ‘101 News’ hosted by Ren from Marketing 101.  This week’s episode entails updates from the world of marketing, including: updates from Instagram, updates from X, updates from YouTube, The lowdown on Email Marketing Meme of the week Ren Slavin - Instagram: https://www.instagram.com/renslavin/  Ren Slavin - Linkedin: https://www.linkedin.com/in/ren-slavin-8aa39b168/  For the Marketing 101 blog: http://101blog.co.uk/ Marketing 101 Agency: marketing-101.co.uk Linktree (social media etc.): https://linktr.ee/marketing.101

Welcome to our podcast within a podcast, ‘101 News’ hosted by Ren from Marketing 101.  This week’s episode entails updates from the world of marketing, including: Thread’s and their disappearing posts Google’s AI-powered Insights The benefits of social media ads Meme of the week Ren Slavin - Instagram: https://www.instagram.com/renslavin/  Ren Slavin - Linkedin: https://www.linkedin.com/in/ren-slavin-8aa39b168/  For the Marketing 101 blog: http://101blog.co.uk/ Marketing 101 Agency: marketing-101.co.uk Linktree (social media etc.): https://linktr.ee/marketing.101

Welcome to our podcast within a podcast, ‘101 News’ hosted by Ren from Marketing 101.  This week’s episode entails updates from the world of marketing, including: Instagram’s cheeky unskippable ads YouTube’s multiple thumbnail testing The sale of Social Media app, BeReal Meme of the week Ren Slavin - Instagram: https://www.instagram.com/renslavin/  Ren Slavin - Linkedin: https://www.linkedin.com/in/ren-slavin-8aa39b168/  For the Marketing 101 blog: http://101blog.co.uk/ Marketing 101 Agency: marketing-101.co.uk Linktree (social media etc.): https://linktr.ee/marketing.101

Welcome to our podcast within a podcast, ‘101 News’ hosted by Ren from Marketing 101.  This week’s episode entails updates from the world of marketing, including: Latest on the US TikTok ban Updates from Instagram Spotify’s adoption of short-form videos Meme of the Week Ren Slavin - Instagram: https://www.instagram.com/renslavin/  Ren Slavin - Linkedin: https://www.linkedin.com/in/ren-slavin-8aa39b168/  For the Marketing 101 blog: http://101blog.co.uk/ Marketing 101 Agency: marketing-101.co.uk Linktree (social media etc.): https://linktr.ee/marketing.101

Welcome to our podcast within a podcast, ‘101 News’ hosted by Ren from Marketing 101.  This week’s episode entails updates from the world of marketing, including: Latest on the US TikTok ban Meta’s AI Influencers Lowdown on paid social media ads Meme of the Week Ren Slavin - Instagram: https://www.instagram.com/renslavin/  Ren Slavin - Linkedin: https://www.linkedin.com/in/ren-slavin-8aa39b168/  For the Marketing 101 blog: http://101blog.co.uk/ Marketing 101 Agency: marketing-101.co.uk Linktree (social media etc.): https://linktr.ee/marketing.101

Want some words of advice from 10 different professional marketers?! Look no further.... Today I presented at the fantastic Marketing Meet-up event run by Vicky King (Plus Accounting) and Amy Pulling (Cognitive Law) - I was teaching the room all about podcasting, so we thought we'd record and publish one as a live example. My challenge to them was to give me a 'vox pop' - some words of wisdom or a favourite quote, to give a little inspiration to the Marketing 101 listeners! Enjoy! Thanks, Alex Alex Ryan - Marketing Consultant: alexryanuk.com For the Marketing 101 blog: http://101blog.co.uk/ Marketing 101 Agency: marketing-101.co.uk Linktree (social media etc.): https://linktr.ee/marketing.101

Welcome to our podcast within a podcast, ‘101 News’ hosted by Ren from Marketing 101.  This week’s episode entails updates from the world of marketing, including: Meta’s new updates TikTok’s pending US ban X’s hidden like count Meme of the Week Ren Slavin - Instagram: https://www.instagram.com/renslavin/  Ren Slavin - Linkedin: https://www.linkedin.com/in/ren-slavin-8aa39b168/  For the Marketing 101 blog: http://101blog.co.uk/ Marketing 101 Agency: marketing-101.co.uk Linktree (social media etc.): https://linktr.ee/marketing.101

Welcome to our podcast within a podcast, ‘101 News’ hosted by Ren from Marketing 101.  This week’s episode entails updates from the world of marketing, including: Instagram’s new maps feature Thread’s in-app camera TikTok/Universal Drama Ren Slavin - Instagram: https://www.instagram.com/renslavin/  Ren Slavin - Linkedin: https://www.linkedin.com/in/ren-slavin-8aa39b168/  For the Marketing 101 blog: http://101blog.co.uk/ Marketing 101 Agenc: marketing-101.co.uk Linktree (social media etc.): https://linktr.ee/marketing.101

Welcome to our all-new podcast within a podcast, ‘101 News’ hosted by Ren from Marketing 101.  This week’s episode entails updates from the world of marketing, including: New updates from Instagram, TikTok and Google Spotify Wrapped - Personalised Marketing ASDA's Christmas Campaign as our Meme of the Week Ren Slavin - Instagram: https://www.instagram.com/renslavin/  Ren Slavin - Linkedin; https://www.linkedin.com/in/ren-slavin-8aa39b168/  For the Marketing 101 blog; http://101blog.co.uk/ Marketing 101 Agency; marketing-101.co.uk Linktree (social media etc.); https://linktr.ee/marketing.101

Well, what an absolute pleasure! Absolutely fascinating insight in to the past, present and future of branding with Bill Wallsgrove, also known as Brandad! Clearly well versed in his subject, Bill takes us on an entertaining and insightful journey of branding through the ages, giving a deeper understanding of the importance of brand, and how to come to a better grasp of your own! This episode is ideal for those launching a new brand or rebranding their existing business, or quite frankly, for anyone interested in the world of marketing, branding, AI, and just good, pure storytelling. Our longest episode yet but ABSOLUTELY one that holds true value. Dive in with a master of his art, and me, of course! Alex Ryan - Marketing Consultant: alexryanuk.com For the Marketing 101 blog: http://101blog.co.uk/ Marketing 101 Agency: marketing-101.co.uk Linktree (social media etc.): https://linktr.ee/marketing.101 Bill Wallsgrove: Linkedin Brandad: https://brandad.co.uk/

A very special episode recorded LIVE at the Sussex Business Show in late September 2023. Marketing 101's Alex Ryan spoke to a multitude of local business owners and entrepreneurs to find out their words to live by - perhaps some advice they would give their younger selves, the key to happiness, or just a mantra that guides them in their own business. You'll hear from a whole host of inspirational people, including the founder of the Sussex Business Show, Sonny Cutting, plus a real life DEATH EATER - actor Jon Campling. Featuring: Heather Barrie, Effective Entrepreneurs Magdalena Duffy, Utility Warehouse Sarah May, Mayday HR Christine Gillott, Care For Veterans Karl Elwood, Elwood Wines Jenny Kelly, CmdShiftR Paul Bridges, Motion Graphics Martin Whiskin, Voiceover Artiste Oliver Moore, Realms of Peril & Glory Roksana Anning, Apex Mindset Jon Campling, Actor (Death Eater, Harry Potter movies) Jonathan Newman, Deep Research Martin Leppard, H2 Productions Sonny Cutting, Sussex Business Show Adam Francis, Whiskey Solutions Terry Bower, Inside Stories Lyndsey Clay, Connected Brighton Bruce Bignell, Evolve Pipedrive Consultants

Welcome to our all-new podcast within a podcast, ‘101 News’ hosted by Ren from Marketing 101.  This week’s episode entails updates from the world of marketing, including: Twitter's rebrand to X AI LinkedIn headshot images Barbie's phenomenal marketing campaign Ren Slavin - Instagram: https://www.instagram.com/renslavin/  Ren Slavin - Linkedin; https://www.linkedin.com/in/ren-slavin-8aa39b168/  For the Marketing 101 blog; http://101blog.co.uk/ Marketing 101 Agency; marketing-101.co.uk Linktree (social media etc.); https://linktr.ee/marketing.101

Welcome to our all-new podcast within a podcast, ‘101 News’ hosted by Ren from Marketing 101.  This week’s episode entails updates from the world of marketing, including: Meta's new app, Threads British Airways "Take Your Holiday Seriously" Campaign Apple's new IOS update Meme of the Week British Airways Campaign: https://www.lbbonline.com/news/cheeky-auto-responses-urge-brits-to-take-a-break-in-british-airways-holidays-ooh-spots  Ren Slavin - Instagram: https://www.instagram.com/renslavin/  Ren Slavin - Linkedin; https://www.linkedin.com/in/ren-slavin-8aa39b168/  For the Marketing 101 blog; http://101blog.co.uk/ Marketing 101 Agency; marketing-101.co.uk Linktree (social media etc.); https://linktr.ee/marketing.101

Welcome to our all-new podcast within a podcast, ‘101 News’ hosted by Ren from Marketing 101.  This week’s episode entails updates from the world of marketing, including: Goodbye to YouTube stories Instagram’s algorithm hacks Meta Verified in the UK Ren Slavin - Instagram: https://www.instagram.com/renslavin/  Ren Slavin - Linkedin; https://www.linkedin.com/in/ren-slavin-8aa39b168/  For the Marketing 101 blog; http://101blog.co.uk/ Marketing 101 Agency; marketing-101.co.uk Linktree (social media etc.); https://linktr.ee/marketing.101

Welcome to our all-new podcast within a podcast, ‘101 News’ hosted by Ren from Marketing 101.  This week’s episode entails updates from the world of marketing, including: Instagram’s Secret App Twitter’s New Video Feed GIFS on Instagram YouTube Ads Longboi York’s Instagram: https://www.instagram.com/longboiyork Ren Slavin - Instagram: https://www.instagram.com/renslavin/  Ren Slavin - Linkedin; https://www.linkedin.com/in/ren-slavin-8aa39b168/  For the Marketing 101 blog; http://101blog.co.uk/ Marketing 101 Agency; marketing-101.co.uk Linktree (social media etc.); https://linktr.ee/marketing.101

Welcome to our all-new podcast within a podcast, ‘101 News’ hosted by Ren from Marketing 101.  This week’s episode entails updates from the world of marketing, including: Pinterest and Amazon’s deal Meta’s new AI Sandbox Twitter’s new CEO Meme of the Week Links mentioned in the podcast; Meme of the Week example: https://www.tiktok.com/@skyrocketsocialmedia/video/7232082467002273029?_r=1&_t=8cOWGokBfD8  Marketing 101 Competition post on Facebook: https://www.facebook.com/photo/?fbid=676393351168578&set=pb.100063937576780.-2207520000.  Marketing 101 Competition post on LinkedIn: https://www.linkedin.com/feed/update/urn:li:activity:7064646240847716354  Marketing 101 Competition post on Instagram: https://www.instagram.com/p/CsWhOKCtIb_/  Ren Slavin - Instagram: https://www.instagram.com/renslavin/  Ren Slavin - Linkedin; https://www.linkedin.com/in/ren-slavin-8aa39b168/  For the Marketing 101 blog; http://101blog.co.uk/ Marketing 101 Agency; marketing-101.co.uk Linktree (social media etc.); https://linktr.ee/marketing.101

Welcome to our podcast within a podcast, ‘101 News’ hosted by Ren from Marketing 101.  This week’s episode entails updates from the world of marketing, including: Instagram’s latest features Lemon89 - TikTok’ sister social network Marketing 101’s Third Birthday Meme of the Week Links mentioned in the podcast; All about Lemon8: https://www.cnet.com/tech/services-and-software/whats-lemon8-tiktoks-sister-app-is-already-on-the-rise/  Ren’s Lemon8 profile: https://v.lemon8-app.com/s/xhhcvUeZR  Marketing 101 Competition post on Facebook: https://www.facebook.com/photo?fbid=671159595025287&set=a.479085897565992  Marketing 101 Competition post on LinkedIn: https://www.linkedin.com/feed/update/urn:li:activity:7061747129395884032  Marketing 101 Competition post on Instagram: https://www.instagram.com/p/CsB64PAs2uA/  Ren Slavin - Instagram: https://www.instagram.com/renslavin/  Ren Slavin - Linkedin; https://www.linkedin.com/in/ren-slavin-8aa39b168/  For the Marketing 101 blog; http://101blog.co.uk/ Marketing 101 Agency; marketing-101.co.uk Linktree (social media etc.); https://linktr.ee/marketing.101