Marketing & Cocktails

Episode #14 Autumn Pimms Cup [00:00:00] Terrica: Welcome to the marketing cocktails podcast. We're your hosts. Terrica Strozier, that's me a brand designer and sugar addict and Vanessa Shepherd, launch strategist and content creator. With a love of all things Disney. Each week, you'll hear our behind the scenes conversations and expert advice on marketing and launching your next offer a product while doing it all ethically and organically. And giving that bro marketer advice the booth. Thanks for spending some time with us today. Grab a drink and let's jump into today's episode. Welcome to episode 14 of the marketing & cocktails podcast. And we have another cocktail hour guys. So today's episode, I have done a spin on the traditional parents cup. We are a segway digging into what is really fall for most of the country, but as 2020 has already set the pace to be a truly odd year in Georgia. [00:01:00] It's just starting to get just a wee bit cold. And when I say cold, I mean, we finally got the low 50's at night. For like a week or two. So, but anyhow, I decided that I wanted to do a fall version of a traditional Pimms cup. So for people who are not aware of Pimm's, Pimm's is a gin-based liqour that was originally created to be a digestive, like basically to help with your digestion. This was back in the 1800s. So. I also figured out that the liqueur is named, was it the name of it is Pimm's, but it's Pimms number one, because the original creator of Pimms used to serve in a small tanker known as a number one cup. And so that's how it got the name Pimm's cup. And the liqueur is, labeled Pimm's number one. [00:02:00] So. At one of my favorite, local restaurants here in Atlanta. Well, it's outside of Atlanta in Decatur. It's called, No. 246. They had this, Oh my gosh. Amazing. autumn take on a Pimm's cup. And that was the first time I ever had it. And I was like, this is so good. Eventually I have to make my own version. So I wanted it to be simple and I didn't want it to be like really, really complicated or take a lot of, different bakers and look cores and bitters and all that jazz. because sometimes you just want like an easy to make comforting type recipe. So Pimm's cup is normally made with a combination, of lemon juice, ginger ale, and then some people even add in like cucumber and mint, like really refreshing AHS, usually served during the summer. And as a fun [00:03:00] fact, it's the favorite cooler at Wilmington. So. I tried it originally, how it was meant to be served. And I did it with lemonade and some ginger real, and it's really nice, super simple, really refreshing, easy cocktail. But I, my brain started turning and I said, how can I take an out and twist on this? So one of my favorite drinks. Especially during the fall is Apple cider. I love, love, love Apple cider. I have made my own at home. I, if I'm on a run, I'll stop at Starbucks and get the, they don't call it Apple cider. What is it called? It's like steamed Apple juice with their cinnamon Dolce syrup in it and a little whipped cream. Oh, so, so, so, so good. So I said, how can I combine these two? So I came up with my autumn [00:04:00] Tim's club. So what it consists of is, okay, I use an unfiltered Apple juice. I went to my local grocery store here, which is Kroger and they had their own brand and it's a honey crisp Apple. I could not find any Apple cider. I guess everyone has the same idea that I had. And. All the Apple cider was gone. So this is the closest, you can also use, just a pure Apple juice. You want to get that? Just like. Clean flavor of it. So it consists of Apple juice, pamphlet core. Then I add a orange core and you can literally find any orange, little core that's in your local liquor store. there's a few brands that go by like P street. You can do a contrary. All I found a French orange little core. And it was really, really good. So that's what I used. And then I decided, okay, [00:05:00] like I said, one of my favorite drinks is the one that Starbucks and they use a cinnamon, Dolce syrup. I found a, homemade version of that and I've made it before and it's good. But I said, how can I elevate this? What makes me think of fall? And I was like, Ooh, warm spices. Okay. So how can we get those warm spices in a drink? And then I thought, Oh, my other favorite thing, chai tea, and the spicier the better. So I made a chai spiced, simple syrup, and that includes. I did have bound sugar, have white sugar, nutmeg, all spice, cinnamon steaks, ginger peppercorn, Carmen, and, and guys. Oh, it's so good. So spicy with the sweetness. It's it's perfect. So. What you do is you can just literally mix it yeah. In a shaker, or you can build it in a tall glass with ice. So [00:06:00] you're going to do ice. You're going to add four to five ounces of the Apple juice, an ounce and a half of the pencil core. A half an ounce to an ounce of the orange, the core, depending on how much, orange flavor you like orange and Apple pear really well. So that's why, I added that. and then a apps and a half of the chai, simple syrup. You can also sub in a cinnamon, simple syrup as well. If you just don't want to go, through. Through the painstaking, think of making your own simple syrup or you can't find the ingredients for, a cinnamon, simple syrup can be easily found in most stores. if you go by the coffee section and just like buy one of the, a simple syrups that they include there, and then you just shade, or if you're mixing and tall glass, take a tall spoon and swirl guys. Really easy, really refreshing. I also added did a different version and I added about a half an ounce to an ounce of bourbon. And that was really good as well. [00:07:00] Now what really took it over the top is I said, let's make this and hot toddy version. So I warmed up. the Apple juice, you can steam it on the stove, however you prefer. And then you're going to build everything in it. So you're going to steam the Apple juice. adding the orange lip core out in the chest space and adding the pencil core. And that is really tasty. And if you're not, if you try a Pimm's and you're not a big fan, you can literally make this a hot toddy version, take out the pencil core and then just do the Apple juice, the orange, the court that the simple syrup and bourbon or a whiskey or a rum and guys. Oh, so good. So comforting just feels like home in a cup. So I hope you enjoy this. guys, we are on the cups of Thanksgiving. this would be a really great, drink to serve if you're having some adults there. and [00:08:00] if not, then just take, A nice evening and make the high tidy version and curl up on the sofa with a good book. a furry friend, even the human variety, they work too. Thanks for listening. Y'all you can find the show notes at she's got vision.com/podcast. If you've enjoyed what you've heard today, please leave a review and subscribe to the podcast. And because word of mouth is still the best marketing Avenue. Please tell a friend to share it. If you do, don't forget to tag us as she's got vision on all platforms until the next time y'all were wishing you much success. And remember, there's always time for cocktails.

This episode is our monthly cocktail episode! Tune in as Terrica shares her new autumn cocktail recipe created just for you all! This episode channels all the warm and cozy vibes of fall...who couldn't stand for a bit of cozy cocktails during a much needed down time. Link to transcription - https://drive.google.com/file/d/1D7xNPXdGi2vTtUAJEqRXT2VkhOMthPpX/view?usp=sharing Link to recipe - https://drive.google.com/file/d/1Z8yaO0TO4fkRsGebzHxajgdPG7EdFYRs/view?usp=sharing

This episode is our monthly cocktail episode! Tune in as Terrica shares her new autumn cocktail recipe created just for you all! This episode channels all the warm and cozy vibes of fall...who couldn't stand for a bit of cozy cocktails during a much needed down time. Link to transcription - https://drive.google.com/file/d/1D7xNPXdGi2vTtUAJEqRXT2VkhOMthPpX/view?usp=sharing Link to recipe - https://drive.google.com/file/d/1Z8yaO0TO4fkRsGebzHxajgdPG7EdFYRs/view?usp=sharing

Episode #13 - Essentials to a Solid Marketing Foundation [00:00:00] Terrica: Welcome to the marketing cocktails podcast. We're your hosts, Terrica Strozier, that's me a brand designer and sugar addict and Vanessa Shepherd, launch strategist and content creator. With a love of all things Disney. Each week, you'll hear, our behind the scenes conversations and expert advice on marketing and launching your next offer a product while doing it all ethically and organically. And giving that bro marketer advice the booth. Thanks for spending some time with us today. Grab a drink and let's jump into today's episode. Welcome to episode 13 of the marketing and cocktails podcast. Today's podcast is all about the essential keys to a solid marketing foundation. A solid foundation is essential to the growth of your business. So today we've decided to give you a few tips and tricks to just strengthen the foundation of your business. So if marketing has been on your to-do list for awhile, take a listen. Vanessa: So we're back with some [00:01:00] marketing foundation chit chat about all the things. That you kind of need to have to have an awesome, solid foundation for your business and all the things that you really need to be reassessing and fine tuning as you go. So the cool part about creating a business is that it is always going to keep evolving. You're always going to have to be making sure that you were kind of coming in and looking at everything and how it's working, where it's not working and adjusting it just because you have. Something today, whether it's a product or a service that isn't selling doesn't mean that you're not on the right track or you're not on the right vein. It just means that maybe it's not reaching enough people or maybe your messaging is a little off, or maybe the people that you thought would vibe with it. Aren't actually the right people. And some other group is going to vibe with it instead. So we're going to kind of cover some of the essential marketing foundations and then talk a little bit about, even how to like, look at fine tuning some of those pieces as you go as well. So [00:02:00] one of the big things you've probably already heard about, and you're going to keep hearing about if you're in the online business space is a sales funnel. that's something that. There's some people out there that they say, you, you know, you have a bajillion funnels and you do this really, all you need is one, one way to get people in and to get people converting from somebody that's just viewing you on the outside to actually signing up for your email list to actually purchasing your product. However, that is what ever that is. Whether it's a product you're selling our service, you're selling. So a funnel is basically just. A flow of how you attract a lead, turn them into a prospect and finally turn them into a customer. So it's basically a process of gaining awareness, enticing those people to sign up for your list and then nurturing the relationship so that those people will become lifelong customers. And the reason why we use a funnel is that it starts [00:03:00] out, as a way, just to demonstrate the fact that you have to put yourself out there. And that you have to get people aware of your brand. think of like the shoes that you buy, the brand, you chose, you chose it because you became aware of the brand and then you became aware of the product and the features and how it could benefit you. You knew what your needs were and you made that final purchase because it checked all those boxes on your list. So a funnel is basically going to help people do the exact same thing with whatever that you're selling. It's kind of a, a flow of a way to get leads in, get the leads, learning about you. Seeing him as the expert, seeing him as somebody with the right solutions to help them solve their problems. And eventually they're going to basically buy your product because they see that you are able to help them in solving this specific problem. Terrica: Yeah. I always look at funnels as just the direct implementation of a [00:04:00] customer journey. So if you look at super simply, I want someone to walk into, I'm going to say, even if you don't have a real store, is it if you have a brick and mortar, but we're going to have like give a digital store or a digital storefront. I want people walking in. I want them to feel this way. As soon as they come in, they're like excited. You know, the lighting's amazing, the music, the ambiance something catches their eye, whatever. Then I want them to direct to like this product I have, maybe it's the clothes. And then they pick up the clothes and then they're like, Oh, this is amazing. And then you like brought that up. But then while there, you know, Picking up a little clothes that intrigued them, the sales person comes along and says, Oh, Hey, you liked this sweater. Gorgeous. Did you see the pair of pants that are looking at amazing with it? You know? And then now you have digitally, you have an upsale, but in a regular store, you would have a sales person telling you, you know, something else that [00:05:00] will boost up what you've already chosen or what you already purchased because you came in there with this need. And so now. Hopefully along the way, by the time someone gets to the register and they walk out, they have this full, complete outfit, even though they came in thinking that all I needed was a sweater. And then now they feel amazing. And they're like, everybody used to go to said store because they help you get the complete op outfit. You just don't need this sweater. They don't tackle one thing. They tackle everything. And now I feel amazing about myself. I have like all these options mean you can do this with a service or product. To me, that's how my brain sees funnels because funnels can get really complicated and convoluted and all of that jazz. And my brain is like simple, simple, simple, simple, simple. How can I make what I want people to feel? And then put it into a way that is application. And then on the tail end, we both get what we need. Vanessa: Exactly. And we [00:06:00] can't stress enough that what you're doing in your marketing, what you're doing with, you know, running a promotion, running a launch, creating a product, creating a service. It doesn't have to be complicated. It can be really, really simple. And actually when things are simple, they're more effective. because they they're eight people are able to just glom on. They're not, they're going to be less overwhelmed because there's not a ton of things going on. they're going to be able to kind of hop into something and be really clear, really fast on what it is you do and how you can help them. And the simpler things are. The better it is for you now over time. What started out as one, one simple thing , you might, eventually expand some way of like maybe getting awareness or expand the process a little bit. That's okay. Because it's not going to, over-complicate what you're doing. It's just going to like accent what you're doing. It's like throwing a scarf on top of an already awesome outfit. What we need to get you to in your marketing is having that already awesome [00:07:00] outfit, which is like the core of your business. So to go with a sales funnel, you definitely need an email so that you can do email marketing. And this is something that you're not going to run out of your Google inbox. Please do not do that. So you're going to need an email list service kind of like ConvertKit, which is what we use or like Flodesk. Oh, it's basically a service that allows you to collect people's email addresses when they sign up for an opt-in. And it allows you to email them on mass, something like your ordinary email service provider. Like your Gmail is only designed to send emails to a few people at a time when you need to email hundreds of people at a time, you need to use a special service so that your emails actually get priority. And they're not treated like spam. Terrica: Yes. Yes, guys. I've, I've been behind the scenes at a business who ran like this, like no joke. Everything was in Gmail. We used to send, or [00:08:00] I used to send emails to 200, plus people blind, copied as groups. The issue, then what you get is the deliverability there's people who are like, I never got your email and never showed up. Then what you get is from Google is. Oh, sent at this point, essentially 600 emails in a day, and then they penalize you and you can't send anymore. Yeah. And then you wait too, like you're out of Google jail, email jail, and it's like, you're free to go. Don't do it again. Watch out. And then what we go do we do it again. And this is revolving cycle. When you have an email service. There's no limit. I mean, you can email 10,000 people at a time and they take a while you won't get it done instantly, it may take an hour. It may take, you know, whatever the service is, maybe 30 minutes and maybe it's dripped [00:09:00] out for a couple of hours because it's such a massive amount of emails, but you don't get penalized about that. So please guys, don't conduct your email marketing from Gmail and groups. Lesson learned. Vanessa: Yeah, the other great part about using a service like convert kit is that you get data built in. So if you think about your, your Gmail inbox, you have no idea. If your email say, if it was delivered, if it was opened, but an email marketing provider will allow you to see things like your email open rate. Or the email link click-through rates, how many people are hitting the unsubscribe button, how many people are actually going through and opening your content and clicking through to what you want them to do with that, with including a call to action in your email, that data's really helpful because that helps you to see if your marketing message nailed it or failed it. Terrica: Yes. Vanessa: And when you know that if an email message, you know, knocked it out of the ballpark, or if it fell flat on its head, [00:10:00] then you that's, that's an indication. So if an email doesn't do well, it forms kind of below average for you or below industry average, that is a really big sign that you need to go back and fix your messaging Terrica: for sure. Vanessa: And if you're wondering, okay, well, what's an industry average for me. There's a ton of information on the internet about industry averages. but like a good rule of thumb is an average email open rate sits between like 20 and 30%. That's pretty average. If you're sitting in the 20 to 30% realm, you're kind of. I kind of want to say underperforming of it because you obviously want those open rates to be higher than average, because average is that spectrum from like no opens all the way to a bajillion opens and you're falling somewhere in the middle. There's always an opportunity to kind of improve them a little bit more. Hope that makes sense? So you really need to know, pay attention. How your open rates are doing how the click-through rates are [00:11:00] doing, how many people are actually getting delivered your email and interacting with it. That'll tell you where you need to refine that message. If you need to improve it, how it needs to be improved, and if you're going well, I don't even get people opening the emails. How do I know that? My message fall flat? People not opening your emails is often a symptom of the subject line not being enticing enough. So it's not going to it not appealing to me, not appealing to me in the moment. Maybe it was gimmicky and it wound up in the promotions tab of all the Gmail users, or maybe it was really gimmicky and really hacky. And it wound up in the spam folder Terrica: Or you have some tech issues on the backend and it has nothing. I'm not saying nothing, but the majority of it may not even be. a messaging issue. It could be that you, depending on your email provider, that you didn't confirm, your web address, that you didn't confirm your, the email that is coming from that maybe you switched the [00:12:00] email that is coming from, because let's say a lot of business owners operate like this. Vanessa, I have this, I have this in my businesses that you are G suite and. because with, G suite and using, the mail function, which is based in Gmail, you can have alias. So you may have info@yourbusiness.com or whatever, and then hello, and your name and support act. And if you switch these emails every time that you send it, or you don't pay attention the next day, put you in the spam folder, if you. Any date, your emails with images, those don't process. Well, that goes into the spam folder then as necessary the subject line, depending on the words that you use, Google, like picks those. And it's like, Oh, that looks like spam,  type of , wording immediately put into the spam. And then sometimes they even go through the trash and you don't even see them, like at all, they don't even pop up. So tracking [00:13:00] your data and your email provider is vital because your open rate may be because of people not connecting with your content or what you're writing, but then it also could be that you aren't setting your emails up properly. And then there's something on the back end that they need to, to fix, because the reason why your open rates are. Minimal or dismal or non-existent because nobody ever sees it. They never get anywhere. They never even land anywhere close. They just fall off into the black void of the internet. , Vanessa: totally. so with those. Kind of email deliverability issues that people have. There's three little steps that you could do to actually make sure that your emails have a chance of getting through to people. One of the steps would be to authenticate your domain. It's done through, your email service provider. What it does is it helps to make sure that [00:14:00] your emails are secure, that there'll be able to be delivered and that you as a sender, have a good reputation. Having a good reputation, not only matters from impersonal personal relationships, it's matters 10 times more in online business and the reputation that you have on your email list on the way you show up on Facebook, on Instagram, on Twitter, on LinkedIn, on any of these platforms really, really matters. So if you get caught in a trap of doing something that those providers view as being negative to your reputation, you'll get penalized for it. And you'll wind up in places like Facebook, jail, or Instagram jail, or, and here's these other cute little jails that aren't actually real places, but that caused you harm as an online business owner. The other thing about authenticating your domain is that it helps email services and spam blockers know that your content, the content you're emailing people about is legit. So make sure that you're, you're going through those help docs in whatever service you're [00:15:00] using and making sure that you're taking those steps. You're taking that time. First thing you should be doing. Is authenticating your domain. Okay. The second step you need to do is verify that your email lists permissions are in compliance with the anti-spam laws worldwide, especially where you live or especially where your business has founded, but definitely make sure that it's compliant worldwide, especially if you are targeting a worldwide audience and that you're, doing that again, to protect your sender reputation. This is going to keep coming up again and again, If you can already guess, depending on your service provider and what that looks like will different. So again, go through the help docs. see what's going on. I know for float desk, which is one that's really common right now, cause it sends really pretty emails. Is that the way they verify list permissions is that when you manually upload a new subscriber list of flow desk, you need to actually send them. Your opt-in records too. They're like they have a special [00:16:00] email address to that so that they can go through your Optane records and go through your list and verify that all of the people on your email list actually have given you permission to email them. It seems like a lot of work, but they're willing to help with that, which is awesome. you can download those option records from a previous email provider or paste the records into some templates. You can go through their help docs. It'll it'll walk you through that. The third step you need to do is actually warm up your sending of your emails. And this is again, requires a little bit of patience. So anytime you're using a new email marketing service, you need to warm up your sender reputation. So you can maintain what's called healthy deliverability and avoid the spam folder. So that's why it's funny. We see, we see this happening in groups all the time. People are like, I just started using this new email service today and I noticed that my opt-in rates are lower. Well, a, you changed email service providers. So [00:17:00] you are starting at scratch at zero for your sender reputation. And anytime you switch an email provider this'll happen. So this makes it to where you need to warm up resending every single time. What happens is you have to start by sending smaller volumes of emails and gradually increasing the number of recipients. So say you have, maybe your list is only 5,000 people. You have to start with a volume of say 2,500 subscribers in the first week that you send out emails. Okay. That'll be the first way of, and then you can increase your sending volume every five to seven days on average. And you're going to also want to make sure that you're ELA emailing your most engaged subscribers first to make sure that they're opening your emails and that winds up training the email software and it trains through deliverability. And it makes sure that you have a good sender reputation. So anytime that your emails are getting opened, that's an indicator that you have a good sender [00:18:00] reputation. Anytime that somebody is clicking on a link within your email again, that says, Hey, I've got a good sender reputation. So that's why you want to email your most engaged subscribers first, because those are the people that are typically going to open your email. They're going to read it. They're going to click on it. They might even luckily hit, replied back and have a conversation with you in some way. If you start by say emailing your least engaged subscribers first, it's going to take you a very long time to warm up your sender reputation. If it ever gets warmed up at all, it's also why it's a really good idea to always be nurturing and getting people on your email list to engage with you because it increases your sender reputation and it increases the chance that you'll actually wind up in the primary tab instead of in the promotions tab or worse, the spam folder. And along the way, you need to also remember to remove bounces and unsubscribes. before you upload a new list to, a new email service provider and make sure that any service provider you are [00:19:00] using removes bounces and removes unsubscribes so that you have, the ability to maintain a healthy deliverability and a positive sender reputation. If you don't do that, that'll also negatively impact you as well. Terrica: Emails can be alot, but when you set them up for success at the beginning, then, it makes it, you know, like going down the road just a lot easier rather than you trying to hack it along the way and just like full out going, like when you send all these emails. Oh, wait, they're not working back up. Okay. What did I do wrong? Okay. You fix that. Okay. Dive in it again, rather than take it really slow. Make sure you go through everything that you need to at the beginning. it's the equivalent of, most of us don't do that, but you just went and bought something for Ikea, like read the directions, even if they're really difficult. Cause I hate Ikea directions, but if. You don't then you will end up, I guys, if you could, you know, see like thing [00:20:00] I have put books, you know, bookshelves together actually have one in my office right now that you realize that when you get to the end, that the little polished end is on the wrong side, but you've already screwed it all in together. And nobody's taking the whole thing apart to do it again. So you just have to look at it and then it looks really bad and it bothers you for a really long time. Business can be like that. Okay. Like business can be like that. There is no instruction manual to business, but if you start out with intention and a plan and a strategy, then you don't have to worry about sprinting the whole way, just to get it done, to then realize that you've messed up. And flipped your proverbial shelves, the wrong way. And now you have to like take everything down to put it back the way that it should be. So those are a few keys of the central marketing foundation. just [00:21:00] as a recap, we started off speaking about sales funnel and. This is isn't something that needs to be really complicated. I know that sales funnels can get there, but at your core, you just need to have a simple sales funnel and ability to attract a lead, turn them into a prospect and finally into a customer. So basically your customer journey, laid out completely. Now, there are times. And actually there aren't counts are always going to be times in your business where you're going to have to be consistently assessing testing and revamping your messaging, your offers, your positioning, your sales funnel, and even the content that you put out so. That's one thing that we want to just get across, is that really what the real real core of essential marketing foundations is the ability to always be in test [00:22:00] mode. Nothing is ever. Signed sealed and delivered and you just kind of plug and chug and you never have to change it. Business is always evolving. Society evolves, the economy evolves and we have to evolve with it. So having your backend together, your foundations together, having everything solid and encourages a better viewpoint for you to make the necessary changes and it not feel overwhelming and it not feeling like you have to just like tear down the whole house and build again. No, the foundation is tight. We may need to, you know, spruce up the walls, maybe putting in some new windows, but at the core, the foundation is tight. So that's what we want to express to you all. That is our mantra that we repeat not only in our business, but to our customers as well. And clients is that you have to get your [00:23:00] foundation and your backend tight doing that. Allows for everything else to not be seamless because business isn't just seamless, but it allows it to be simple and intentional. And intentional action is key. So we hope that you guys enjoyed this episode. if you have any questions,send us a DM on Instagram, at she's got vision, send us an email at hello at she's got vision.com and we hope that you tune into our next episode. Thanks for listening. Y'all you can find the show notes at she's got vision.com/podcast. If you've enjoyed what you've heard today, please leave a review and subscribe to the podcast. And because word of mouth is still the best marketing Avenue. Please tell a friend to share it. If you do, don't forget to tag us as she's got vision on all platforms until the next time y'all were wishing you much success. And remember, there's always time for cocktails.

Today's episode is all about the key essentials to a solid marketing foundation. A foundation is essential to business growth so we are going over a few areas to strengthen your foundation. If marketing has been on you biz to-do list take a listen to this episode. Link to transcript: https://drive.google.com/file/d/1Iz98qw1_LtIBcx3gJVbGImZk3BJTQ7pK/view?usp=sharing

Episode # 12 – All About Pinterest [00:00:00] Terrica: Welcome to the marketing cocktails podcast. We're your hosts, Terrica Strozier, that's me a brand designer and sugar attic and Vanessa Shepherd, launch strategist and content creator and  lover of all things Disney. Each week, you'll hear our behind the scenes conversation and expert advice on marketing and launching your next offer or product while doing it all ethically and organically. And given that bro marketer advice, the book. Thanks for spending some time with us today. Grab a drink and let's jump into today's episode. Welcome to episode 12 of the marketing and cocktails podcast. Today's podcast is all about Pinterest. We are going to talk about the full gambit on Pinterest today from why you should be on Pinterest. If you're not already to Pinterest ads, Pinterest strategy, how I got started on Pinterest and how I started with five monthly viewers and so much more. So if you're ready to dive in. Take a listen. All right, guys. All about Pinterest and where. I wouldn't say where it should be your next step. If it's not already in your repertoire right now, Vanessa: Most people's audiences are on Pinterest. Take, for example, we've had, we've had one client say that their, their audience can't be on Pinterest. I love when people assume, never assume, never assume it makes you donkey. So this, this [00:02:00] person, they target other people who are in the wedding industry and the travel industry kind of as a whole. So they're targeting travel agents and they're targeting wedding planners and event planners and people who want to get into the wedding space. And they think that their audience isn't active on Pinterest when the opposite is actually true travel agents. I've picked up on Pinterest really, really, well over the last couple of years, especially. They've kind of gotten a little bit more online savvy. They're popping online more. They're starting to blog more share social media content about, you know, fun vacations photos there people have submitted. it's actually really crazy to see how many travel agents have globbed onto it and hopped on Pinterest and are actually driving traffic for their local business or their online travel agency. Through Pinterest. It is a long game, but they've invested in it for the long game. And in telling these clients, this they're there, they were kind of like a little bit skeptical, but over time, they're starting [00:03:00] to see that that's kind of the way to move. but at the same as the wedding industry, like it's not just brides on there. It's people who are within the wedding industry as a whole people who are thinking about getting in, like maybe. It's the, it's the mom who  uses Pinterest to plan her kids, parties now. But when she sends those kids to school, she's like, you know, I have the, all the skills that I've developed. I'm say help, mom. I don't want to do whatever. You know, my degree has given me, I don't want to go down that career path again. I want to do something that I actually enjoy. I really enjoy this thing. I like weddings. Maybe I want to get into the wedding industry this way. And then they become somebody who pops in and is a potential lead. Who then becomes a customer like you're playing the long game with people's psychology on Pinterest, but it's so cool to watch it evolve. Terrica:  I mean, and if you do, if you are not a B to C and more of a B2B, then all of the vendors who were heavy in the wedding industry are on Pinterest. So that's even a better way to connect and find people because if [00:04:00] you are a wedding planner, let's say for instance, You need to have that go-to resource for your clients. So that may be okay. Well, I need to have like this amazing stationer. I always go to a calligrapher or someone who does this style or this person who can give me this kind of decor or an amazing florist or a photographer Vanessa:  all those little bits and pieces and there's a break people. Terrica: Yeah. But those people are heavy on Pinterest and they're heavy on Pinterest because I like to think everybody says that Instagram is like the original visual platform, but to me, Pinterest is all day. Like as soon as you click on it and you search. And if it has this easily, serves as this double duty, that is a search engine plus a social platform. But as soon as you search, what do you get guys? A [00:05:00] ton of photos. So how can this not be the ultimate visual platform? And if you work in an industry where people. Pick you and choose you initially, because they say don't judge a book by its cover, but we all know that visual, you know, aesthetically, that's what intrigues us. Everybody says that you eat with your eyes before your mouth. So if it looks unappetizing, you'll never pick up the spoon or the fork and be like, Oh, this is tasty. And I'm like, it's disgusting. Why does it look like that? I don't even want to touch it. If it looks bad, it must be bad. So if, all of these people are on Pinterest  you're going to showcase  the ultimate, visual representation of your work so that when people do it and then people will follow you. And then the traffic trickles down that way as well, like on both sides of the coin. Vanessa: Yeah. You get the people that are your customers, so the B2C aspect of it, and then you get the people that are. You're partners in helping to build up and get those customers, those BB people. And that's really cool, like, [00:06:00] especially within the wedding industry, as a whole, like, I had a different client a few years ago and she was, a wedding planner and she did a lot of, she did like printables for weddings, but for people who wanted to DIY. And it was really cool because she had gotten herself organically and managing her own Pinterest to a certain point, and needed help, like taking it over the top and kind of growing her numbers. And w I took her from, a few hundred thousand kind of views and impressions, a month, all the way up to like over 3 million by the time. Terrica: Wow. Vanessa: I stopped working with her, which is really crazy. I'm really cool. But the one thing that I made sure we kept in mind was that. For her specific audience, we always kept in mind that planning on Pinterest starts early. And the way that that happens, if you need like a little visual is taking somebody from inspiration to the shopping cart. So it's, it's the customer journey. It's no different on Pinterest than it is anywhere else. [00:07:00] Like your basic marketing foundation. But what that really looks like is people. Start thinking about, Oh, I have this event or have this party or have this thing that I need to accomplish. So they start thinking about it. They start looking for inspiration and it might not even be. Anything that they are like landing on right now, because I think about you, like, if I have something, like if I want to decorate my house for Christmas and I want it to look a certain way, or I want it to look a little different this year, I don't have a set idea of what I want it to look like, but I look for inspiration first. So you collect a bunch of ideas, you save a bunch of ideas to Pinterest. You kind of start curating them into little boards or sub boards, to kind of really feel out what you want, your party or your event to look like. Then you start getting a little bit more specific on your searches. And then you're like, Oh, I've, I'm super inspired about this one thing. Or this one style, this one design, like maybe you decide on a style or a color or a theme or something. He started making little incremental decisions and you start your painting starts getting more and [00:08:00] more and more specific. And then the final end, you know exactly what you're looking for. And the ultimate trifecta would be finding exactly what you're envisioning. Which if it's close, doesn't always happen. but then you make a purchase of something and if it's a wedding you're going through inspiration and narrowing down your choices. And maybe that looks like I need to find a local photographer, or I need to find a, if I'm having like a nationally kind of destination wedding and I'm going to a different state or a different area of my country, I need to find somebody in that area that can provide whatever service so that I don't have to like. Pay the cost of having somebody fly from where I live to this new place. so no matter whether you're serving B to B or B to C, that journey is going to look the same. and the people you connect with and the way you network and, and kind of get in touch with people might look a little bit different than it does on other platforms. But you're always going to be thinking about planning earlier than you think you would need to start planning. There are people out there who aren't even [00:09:00] engaged yet. They're already planning their weddings. There's people out there who are, you know, thinking about having a baby, but not going to do it for the next like five years, no matter what angle you're kind of coming at, people are starting to plan early. And even earlier than sometimes they're willing to admit that they're planning for, Like, you're always, people are always kind of tapping in and curating things from different angles and are different topics, which is really, really cool. So if you can have your content geared towards really planning and planning early, you're going to win the long game a little bit faster because Pinterest is a long game. It's a marathon. It's not a sprint. You're going to need to approach it and tackle it the way you would tackle a marathon. So you want to set a personal pace. You want to set a pace that, you know, you can keep up with as things get busier, as you take on more clients as you, you know, sell more products and your attention gets divided because life throws some hurdle at you basically like approach Pinterest as if [00:10:00] it's this race where the train is always changing, where it's always evolving, where you're always. Prepared and knowing in the back of your mind that what I'm doing today might not look the exact same tomorrow, but I'm in this for the long game. I'm going to approach it with good high quality visual content. I'm going to put content that lives on my website. Hello, your blog, real blog feed. and that will be able to allow you to still do those foundational things, creating the high quality content, targeting it towards your audience. And then only pivoting little things that are going to change. Cause really Pinterest hasn't changed that much since it was first out in beta format, it's had a few aesthetic changes, but the foundation of how it operates has been the same, it's just little things that have changed. Like some features, some tracking features, Even some of the ways the algorithm pulls out certain things. So there's really no hacking it. If you're always thinking about it in terms of this long game potential, because the foundational [00:11:00] way that the platform operates is the same. Terrica:  I will speak for, the person that I was before I even, hopped on Pinterest and started to get the traffic that I did. And. I was able to generate the clarity and eventually subsequently the tracking and the clicks and everything. And everybody wants later, by delving into, the Pinterest for business course that Vanessa created prior to us working with. So guys, I will not take credit. Of that genius. That is not from me. but I have taken use of it fully. a lot of people from your, the angle that you just presented, which is that Pinterest is a long game and that you should start planning early for a lot of business owners. And I was even say for myself as a designer, and at that point I was think. Well, not exclusively doing brand design. No, I was still doing stationery too. [00:12:00] Right. So there was a piece of me that was able to tap into a little bit of those. That planning period you were talking about. Cause I'm targeting certain individuals with certain events in their lives and subsequent stationery that they will purchase, and get designed to, accompany that. But if you feel like you're in a niche or an industry where you can't foresee where the next event will be right. So if let's say for example, you're in retail, you can foresee black Fridays in November. Christmas is coming around. the holidays make such an impact in those fields, but if you're. Let's say, I don't know, trying to give context. I don't even want to say accountant because of taxes , and that's huge for most people, but if you are in a business skill, per se and [00:13:00] you offer some type of consistent offer marketing, maybe you do social media management. Maybe you do something that people need all of the time than, how do you plan for events? Because yes, we know that ideally business owners will plan for certain, additions. they will plan, they started maybe they got to a certain point, Oh man, I need to do, like beef up my branding and I need to like really tackle it into the brand strategy. And subsequently I need to do a refresh on my whole brand identity. So I want to like plan to pay for that. When I feel like I'm ready or, you know what my web design, my website needs like a total facelift. It doesn't even work for me anymore consistent, but then when people get into other industries, They feel like their customers can't see that. And then it makes it equally as hard to get on, or at least to apply a similar strategy [00:14:00] on Pinterest, because then they're like, well, where do I fit in? Like, what am I paying? What am I planning for? I, you know what I want to give up before I start? Cause that's just too confusing. Let me just create the content on Facebook and Instagram, which is consistently me talking about this thing I do. Supportive material. whatever is new in the industry, but you know what? Pinterest doesn't work for me. Cause like people, people don't read over there, they only want to look at stuff and my business isn't visual. Vanessa: Oh, I love those people because get this. Okay. So I've had a bajillion blogs over the years. I love experimentation and seeing what I'm interested in and what I'm interested in is about 10,000 things. but one of. The blogs has kind of evolved into where we are today. It was a different brand many years ago. but it basically started because I had an assignment in school that challenged us to build a website and to build a blog, which was a new thing, which makes me feel [00:15:00] really old saying that. But it was a new, a new technology we had to learn to use. keep in mind this wasn't that long ago, guys. Realistically, like this is come a long way in a really short period. 2014 digital technology was still new in university. Weird. Anyway. so we had to, we had to create this blog. We have to create this website and I like. You know, using things many, many different ways to save time. And I was working a corporate job at the time, plus going to school full-time. So I didn't have a lot of extra time to really blog and I wound up creating a blog that was all about marketing topics. And so I was like, okay, so what's the fastest way I can create content. I'm going to repurpose all of my school assignments for the last three years and make them into blog posts and make them, you know, put them in the right format and make them readable and not too crazy and too, too verbose , as it turns out it was very verbose and the only people that picked it up where academics, but the crazy part is of these [00:16:00] stupid wordy, big word, like university level blog posts was that they. They got traffic. I got traffic back to my website, like gangbusters. And it was from other people who were interested in the same topics and like big words, apparently because the comments were from other professors worldwide or from students worldwide or, and they appreciated the fact that I broke down these concepts. The crazy part was that I.have always had Pinterest as the number one driver of traffic to any of the blogs I've created even on really well, but a lot of people view wise boring. What I like to be excited about marketing topics or business topics, or like any of those like dry things. Yeah. Aren't visual really. they, I got all my traffic pretty much from Pinterest and a little bit from Facebook, a little bit from Instagram, but back then, I wasn't heavy on those platforms. I had gone all in on contrast because I was, I've been on Pinterest since it was in beta. [00:17:00] so that is to say, you can have a really steady flow of organic traffic. I didn't run ads. I didn't do any of that, from Pinterest to your blog and, and to get customers out of it. And so this is kind of how the evolution happened. So I had created this stupid school assignment blog. It picked up a lot of traffic from Pinterest. I wound up getting contracts, to do work for people in my local area based on like what they saw on my blog, which was kind of like my portfolio at the time. And that gave me a second stream of income that I reinvested back into my business while I worked the corporate job and finished my degree. Over time. My brand evolved, my focus evolved what I was interested in, evolved. The whole industry evolved. the economy hit, hit the tank a couple of times. I fear. So I had to find a way to make it all work and to make it still work. And no matter what topic I picked up on within this like business sphere of what angle I kind of went for and who I was [00:18:00] targeting. Pinterest is stayed my number one traffic driver and the really cool part is that yeah, there's, you know, it's, it's a little bit harder to get picked up and it's a little bit harder to go viral. Off of some of these, what most people would say are like boring topics that are, you know, more reading friendly than visual friendly, but it'll still help you get traffic. you're not going to go as big or as, as you know, crazy big and as much traffic as you as like a fashion person would, or a wedding person would, or if you're in any of those key industries, DIY bloggers. You've got a really good chance of blowing up around, you know, whatever that passion point is for you. but we still get a really steady stream of traffic straight from Pinterest, without ads. So we don't have to pay for that. And the amount of time that we actually spend on Pinterest pulling kind of those blog posts over and painting them and repeating them in and doing all those fun things is really minimal in the grand scheme of things. I actually spend less time creating content. [00:19:00] That goes on Pinterest than I do creating content that goes on Facebook or Instagram Terrica:  so we're going to switch this, method of this podcast guys. Cause most of the time you just hear both of us, but I just feel like I want to pick Vanessa brain cause, it's a massive one guys. so  when you started. With the blog that you had to do as a university assignment. And then eventually it transitioned into kind of, to be honest, what is now She's Got Vision, but it started there. What was your mentality or your strategy? Because. Like you said, you, as you were testing and tweaking and you're in Pinterest and beta, so it's not like you already knew like, well you do this and Pinterest, and then you get this. You're like, no, I'm figuring it out along the way. But eventually when you got to the point where you felt like you at least had a little grasp on Pinterest and its capabilities and how traffic flows in and out, because like you were referencing earlier, [00:20:00] You plan for certain events. Now you're talking about something, like you said, that it's really not visual. It's kind of dry. Nobody, like you said, nobody wants to talk about marketing. Nobody want to tell us about business. You start throwing in some data and some numbers and concepts and people's eyes glaze over and they're like, I'm out. I'm out. It's been real guys. I appreciate it. You tell me, I need to know this, but it's like watching paint dry and I'm good. how do you then work to strategize and plan the content that you create and also how it shows up on Pinterest? Because, and guys, I'm not like any kind of Pinterest aficinado  or anything like that gain some success has been great, but I started to learn how I cultivate. My boards and the kind of overarching, themes that they should have and trying to figure out, Oh, my audience like this, though, I will create more like this. And then I create ones. I think they [00:21:00] are like, and again, no traffic. And I'm like, I'm not doing that again, but in a topic. And I say this because. I'm a designer so I can put my work out there. So it's visual and it makes more sense. I can do things like type biography and color theory and pick it up inspiration and people are like, yes, yes, yes. But how do you do that when it's marketing and it's just a whole bunch of blog topics? Vanessa: Well, that's okay. So this is the fun part. My approach. I think I was still like, pretty much anything marketing or business strategy related. And especially since I've seen so many different changes and evolutions over the last 20 years that I've been working in business is I approach it from a perspective that's a little bit unique because to me it's one gigantic experiment. It's this never ending. Big experiment. And if you broke it down yet, it's probably a bunch of small ones, you know, little breaks and cause we do get moments of consistency and we do get moments of stability on any platform, [00:22:00] but something's always going to change because everything is always changing and it's just adopting that mindset that, you know, it changes. Okay. It's it's great. And yes, it might, if you're. Really leaning into hacks is definitely going to screw you up. But if you're not leading to hacks and you're going for the foundational things of why something works. You're going to have no problems. You're not going to hit any bumps in the road. So along all the little ways when people were complaining about my impressions dropped, or my saves dropped, or my traffic dropped mine, stayed the same and grew, or, you know, there's a little fluctuation, but a little fluctuation on any online platform is a hundred percent normal. But the one thing that I've always paid attention to is how are people interacting and reacting to what I'm doing and is what I'm doing actually going to get me somewhere. So we all come from a place of, like, I think these are the search terms that people are looking for, because those are the search terms that I would use to look for [00:23:00] something. If I was looking for this, but you're not your customer, I'm not my customer. I'm definitely not my ideal customer. I don't, I don't think anybody could really learn from me if they know the exact same thing that I know today. So it's going to be somebody that's, you know, different than me, a little less experienced, that sort of thing. So what terms are those people actually using? And that's where most people, like, I don't know, panic run the other direction, but like I'm over this. Okay. So this is where the internet is. Your friend and research is your definite friend research is my BFF. No offense to my husband or to any of my friends, but research is my non-human friend. because you need to be able to go out and start thinking more like your potential customer. And if you don't know who that person is, this is going to be a gigantic experiment. Where are you going to be? Like, I think these are the words that are working, that the people are using because when I type them into Google, Similar stuff pops up. So you start [00:24:00] with one set of words, you throw them into the key places. Like you throw them into your, description of your pain. You put them on the page and you put them in the, the actual, like SEO, keyword tags. You put them into your blog posts and you hope that this is going to help you kind of drive traffic and you pay attention and you watch. So basically you find those first best keywords. That's your testing phase. You watch it, that's your assessing phase, seeing how it dies. And then once you have looked at it for three months to a year, anywhere over there. And I say a year, which sounds crazy to a lot of people, but over the course of a year, so many things can happen. and a key example of this is some of those first blog posts that I published back in 2014 are still driving traffic to our website today. So those it's funny because I can pay attention to those. There's a couple of really specific blog posts that have taken off, but they only peak at [00:25:00] certain times a year. And those times are typically kind of when people are like having those reassessment midlife crisis moments where they're like, ah, I don't know. I need to figure out what, what my, you know, results would be. I need to figure out this one thing and then they'll, you know, do the search. So those searches peak, but they peak four times. Over the course of a year, which is consistent with quarters just different days. So you want to be paying attention over a short span, but because Pinterest is long game, you want to be paying attention over the course of a year. And to do that, you can use some really simple, free tools. I'm all about free tools where we can get them. Google analytics installed on your website. Hm, at least have it, populating the data, even if you have no clue how to read it, just get it populated in the data. Because what starts to happen is once you have Google analytics installed, Pinterest will communicate with Google on your blog and it'll send data and Google be able to say, and at least pull a report for somebody when you're ready to understand it. Or you have somebody else [00:26:00] on your team who can understand it. And it'll show you the breakdown of how many people came to your website. Because of Pinterest or because of Facebook or Instagram or your thing being on somebody else's website. so that's one really good free tool that you can pay attention to the tools within Pinterest. Business profile where it gives you some metrics that's really key to be paying attention to as well. If you use a paid tool like tailwind, that'll spit out a different set of reports, with a little bit different data on how you, any of the pins that you paid through tailwind are actually performing. later does the same thing. Any of the pins you pin through later, they'll be able to populate a report on the performance of those pins as well. so any of these tracking tools are really, really important to pay attention to because they can spit out. Fund reports that will let you know, Hey, like this month, I don't know. Somebody searched for 25 potato recipes on my, on my website. And it blew up because I don't know we're heading into fall and [00:27:00] people are really into potatoes. by other times of year, maybe it was a lemonade recipe that took off for me. It was a cocktail recipe that took off for me. It was that really cool birthday cake you did for your kid's fifth birthday, pay attention to those things, because those are. We're going to pop up again and again, if people found value from that blog post enough to actually go back to Pinterest and save the pin again, right. If people are not finding value or they're not vibing, or they're not getting immediately, what they thought they would get from your pain. People aren't going to save it and they're not going to on your website very long. So you can have a high bounce rate or when people actually leave your website after they've visited from somewhere like stressed. So pay attention to those numbers as well, because that'll start giving you little clues and all these little clues, they fill them as like little breadcrumbs on this cute little adventure we're on. And you want to be picking up those breadcrumbs. All the time, even if you're not quite certain on what to do with them, but if you [00:28:00] watch them long enough, you'll start seeing patterns in the data. And once you start seeing the patterns, you can see them. So sorry, but they're really helpful. Terrica: So what if someone's listening and thinking? Okay. Pinterest sounds. Good, I guess. it seems like there is a lot of opportunity for traffic and it's something that I should do in my business. Just like I should blog or I should create some video content, you know, something to add to my never ending to-do list. but then like I know, and you've reiterated, Pinterest is a long game. So how does someone integrate that in to their strategy when they're like, I need some quick wins along the way, like Pinterest can bolster up my long turn game, but you know, to be honest, I need a cash injection and maybe I can't afford Facebook ads. do I go and try to. Take a shot at Pinterest ads [00:29:00] because maybe no, maybe I think that nobody's really over there as much as people are on Facebook, but at the same time you haven't been on Pinterest, then there's no substance to the ads that you're running. and then you have all the other do paid traffic options or organic traffic options. Cause everybody's saying, just invest yourself. Into Tik TOK or Instagram or whatever the new thing is because people will pick you quick. You put up a post today, it could go viral in three hours and you could be booked out. That doesn't really happen guys, but I mean to some people, but it's probably seven people in there. There's always a percent of most people. Vanessa: The average, Joe. Hi, we're talking to you. I like to keep it. We like to keep it real over here. We talk to average people because average people are fine. that's a great question. So Pinterest is really good. It is really good for the long game. It's beneficial. If you're playing the long game. [00:30:00] When you are needing a cash injection or something like that, you're not going to get super quick money from Pinterest. I'm going to put that out there, even if you have an e-commerce shop. So I've worked with a lot of e-commerce people on Pinterest and we didn't get tons of quick instant cash. a, they had problems with their marketing message. They had problems with their product. They didn't really know their audience. There was other things that. Made it really hard for them to get quick money, but it also started to encourage people to really focus on, being able to grow those foundational elements with Pinterest from the free side, as much as possible. And then when you're ready, you can tap into the paid side, because we all need to keep the cost of everything low. We're all strapped for time. We all need an easy way to do this. But it paint a picture of how I've approached using Pinterest for myself, for clients. And it it's a system that works. but it is designed for the long game because I want to make [00:31:00] a good long-term impression. I want to be able to keep my audience comfortable, instead of like tapping them out stupid, super quickly with really cheesy bro market crap. So what I noticed and what I they've paid attention with on Pinterest is really great for lead generation. It's really great for sales of physical products. If you're in an industry that you are able to trend quickly. So if you're in fashion or if you're in, you know, the DIY space, or if you're in a wedding space or those things, you can get, sales pretty quickly, but you still have to be able to stand out. You still have to have your SEO game on point. You still have to have your marketing message on point. There's still foundational things that you need to do. So I can't stress enough. And why I come back to this kind of foundational piece is because if you don't have that in order, if your house isn't in order, then it's not going to, it's not going to go up. so if you are on Pinterest and you're going to pay and you're going to pay for every single phase of your sales funnel, if you don't have a sales funnel, [00:32:00] yet you need one. And you don't need to be bagillion of them. You just need one really good quality funnel that can help bring people in to whatever business that you have. So to walk you through how this would work. So if you are in an online business, you should be creating content and it should live on your website. I did that 10,000 times. So that's going to live on your blog. And you're going to be wanting to create content consistently and saving it to your blog. It can be written, it can be video, it can be photos, it can be beautiful illustrated graphics, but you're going to want to create content that lives in that blog roll. And here's why, because you can actually set it up, within that you start with one Pinterest pin. So you. Create your awesome blog piece. So in my case, I write, I create a written blog post. I have my cute pin image in there that is signed to grab my audience's attention and stand out and just be unique on Pinterest. I have [00:33:00] a call to action to get them to sign up for email lists. Or if, if when in that blog, it makes more sense. They're going to actually sign up and the call to action is gonna be around yeah. Product and to purchase it. And then. I have it set up where, when I save and publish that blog, post, that pain image automatically pins over to Pinterest to a specific board. So it's one step I put all my time into creating a really good jam packed kick ass blog post, and it pins to Pinterest for me. So then I can keep going with my Merry day. I don't have to fiddle around with other tools or other things. I get that over to Pinterest immediately, which also wins favor with the pinch dog rhythm because Pinterest likes fresh content. And if you're creating content consistently, you're then pinning to content pinning your content to Pinterest consistently as well, which is awesome because in one step [00:34:00] it's one and done. from there, you're going to want to be able to make sure that whatever that call to action was whatever way you have people to get people onto say your email list, that you've got a sequence set up on your email list. That sequence is going to do a lot of the heavy lifting for you. So again, you sit down and you create this awesome. Email sequence doesn't have to be a time of emails. It just has to be able to take people from point a point B, whatever that is for your business, whatever that is your customer's journey. And between going from point a to point B, you're going to have some good quality. Maybe educational content, maybe it's entertainment content, a way to get people to really get to know you and know like, and trust you. You would take them on this little journey and you're going to basically date them and develop this sort of relationship with them. And they do that a few times and then you're gonna pitch them a product. that's relevant to how they started that journey. So for us we'll I use this for a really good like tactical example. [00:35:00] our most popular freebie opt-in is a Pinterest audit checklist. Okay. So from there people go in and they go through an email sequence, all about Pinterest, Pinterest tips and topics, things that can help them use that audit checklist and make a difference and actually get something transformational out of the experience. After they kind of get that whole transformational journey done, then we present them with the opportunity to buy the pinning for business courses is just the next logical step. So you do your audit, you see where you're at, then you actually need to learn and go away and make these changes that you can use Pinterest more effectively for your business. So from there they decide to purchase. So even though I'm pinning. The blog post that has a call to action to the Pinterest audit checklist on Pinterest. And that's where I'm focusing most of my energy with the Pinterest content. I'm still able to get a sale out of it in the long run. So with that, I guess, [00:36:00] realistically speaking, I can see other people pop into that same format and. Without having a product like, so I was like, you know what? I hear you all that sounds really good. I can kind of keep these people and nurture them, you know, on and off the platform. I don't have a product. Like I don't, I don't sell anything. I mean, I sell my services, but Adam, so that you can do this. I think for services though, this is where it's really cool. It doesn't matter what you're selling. I don't care if it's a product service and imaginary friends emotional support Canadian. Whatever you're selling, you can do the exact same thing. That foundation is pretty darn similar. you have to have a way to create content, to be able to show the world that you are an expert in your zone of genius. And if you're not feeling like an expert, that's okay. We all have those moments. Just know that whatever topic is picked, that you're most passionate about and that you're willing to keep learning about and that you're willing to help others through [00:37:00] that is a topic that. Fits in your zone of genius. And that is an amazing thing, own it. Okay. Moving on. so no matter what topic you're on or what you're providing or what way you're providing things to people, you can build it out in a flow like this. It's called a sales funnel, produce quality content that lets people know that you're an expert and that actually moves the needle for them in some way, the amount of content on our website. That actually helps people do something from a to Z. I was literally the whole alphabet on there. You can go through a whole bunch of different topics and actually move the needle in a bunch of different ways. All through our free content, all that free content has some sort of a call to action, whether it's to a service or whether it's to get on my email list or whether it's to buy a product. There's always a way of having a call to action. That's reflective of what you're doing in business today, and you can update it. That's the joy of it. So if [00:38:00] today you're selling services and then you come to the point where you're like, man, my services are so booked out, but I want to create a product. I want to create an ebook. Now you can rotate the call to action out. You can either keep it as services or if it's relevant to the blog post and where people are at, you can swap it over and have the call to action. Be to buy your ebook, to go through on their own. Terrica: I mean, this is the same advice. I, I gave a friend recently who's in the real estate industry. And if you know anything about the real estate industry is really difficult to promote yourself. And certain digital arenas. There are a ton of restrictions on Facebook ads. even certain, email platforms don't support the real estate industry. So it can be really difficult to consistently, garner more leads and eventually try to warm those people up and then turn them into buyers or sellers, or maybe, you know, cause that's where you're going to make your money. [00:39:00] but one thing I suggested to her was Pinterest and she's like, yeah, I kind of heard of it. Cause I tried all the traditional, lead generation things. And you know, they've kind of worked maybe some of the fall, you know, a little bit flat, but I said, do you know how well you can show up on Pinterest? And she said, I mean, you know, talk to me a bit like. Tell me, it's like, you know, I heard it, but I don't, a lot of people don't see themselves in it. And the reality of it is, and just like Vanessa said, you can create so much educational content, you know, go, there are countless blogging platforms, for you to sign up really easily. you don't even, depending on what you are, you, you have to have your own domain and your website. I would suggest that you do that later so that you can, you know, own your traffic and not be branded by somebody else. But I get that people start at different places and you can blog about what you [00:40:00] teach your clients all the time. So if you're something like real estate industry teach them what it takes to qualify, to purchase a home, how you can. Work on your credit. If your credit doesn't meet the minimum score, what type of financing is available? What type of down payment assistance is available? How do you select a realtor that fits your end goal? What are like some signs that maybe you need to jump ship, you know, from this realtor or a deal going bad? What do these terms mean? That sounds like Latin. I mean, some of them probably are, but that sound crazy. And that you have like, no idea what that means. And your realtor is talking to you and you feel like one of the kids and the Charlie Brown in the classroom, would you like, well, I don't want while. And you're just like, I don't know what they're talking about, but I'll tell you nod your head. Let's say at the right points. And then you hopefully have a chance to like grab your phone and start Googling because you [00:41:00] have no idea what's going on. You can provide so much content to a arena. That is what seems to be pretty. I wouldn't call it mundane, but. You know, it's common. It's like, I see them on every corner. Oh, they're selling a house they're selling well, you may see it all the time, but people have no idea about any of these things that are like common knowledge to you. And you can take this out of the real estate arena. You can put it in another one. What you think is common sense for you is like, French or not even French, let's think of a really hard language like Russian or, you know, something like that. Or German German is really difficult guys. if you're not a native German speaker, of course. but putting information out there is, will help empower these people to eventually get to a point where they understand a bit of what you're offering. Now. They can see how they may need someone like you. So, you [00:42:00] know, your call to action could be hop on a call with me a 15 minute discovery call, and then you go more in depth and really connect with them as a person. So guys, Pinterest is for everybody it's for everybody. So welcome safe space for all business owners Vanessa: and people often ask, well, I know it's a place where women hang out, but dudes don't hang out something on there. Terrica: My husband does Oh, so does mine. It was funny because. I gave him my old iPad. I created a Pinterest profile for him. I was like, here you go. You want to see what it's about? Quit saving ideas to my Pinterest. Like you're screwing up. Cause usually my business profile to save like personal, like, Whoa, like this is not okay. So here I'll create your own profile, go hard. And he was like, I'm never going to use that. I was like, well, you're not, you're using my profile's opinion. Your ideas. Yeah, I'm going to guess you're going to use it now. He's actively on Pinterest more often than I am. That's crazy. And I do that for [00:43:00] work, so it's hilarious. but yeah, guys are on Pinterest. Women are on Pinterest. Kids are scrolling. Pinterest. I don't know how many times I've caught the grandkids looking for inspiration on Pinterest and coming up with ideas. Now they always find the crazy big ones. You know, like the ones that look like Martha Stewart did them. I don't know why or how, but it goes to show what high quality visuals will do. it'll attract everybody. Yeah. So it's, it's a good thing to do, but that's a great example too, of the fact that it's not. Just like the everyday, you know, Kipsy really niche things on Pinterest anymore. It's a little bit of everything. You can find everything from how to break down our car and rebuild it to how to bake a cake, to, you know, fashion stuff, to shopping stuff, to business stuff. It's really become an all encompassing thing. And the really cool part too, is that by [00:44:00] market like Pinterest, Mexico is going to be different from Pinterest, Canada, which is going to be different from Pinterest us from the way Pinterest shows up in great Britain. Like it's different by market. They've done a good job of segmenting it out so that you're really only seeing, more where you live. So you have a better chance of a little bit more of the local marketing or at least your, same language. Cause if I, my feed was suddenly full of like Spanish pins. I, I wouldn't be able to connect to that content the same way it would if it was just English, because you probably can read it. Yeah, exactly. I wouldn't be able to understand it. I, it would look pretty, but I'd be like, what does it say? Google translate doesn't work on here. Anyway. I digressed really fast. Either way moments are made on Pinterest. So think of your marketing. Think of the content you're creating. In terms of moments. And I know that can be really hard for some niches it's can be really difficult to kind of think out of like, Oh my gosh, how to moments really? How do they [00:45:00] work for me? Like say you're an interior designer. And you're like, okay, people come to me to redo the bathroom. How the hell can I apply moments to the bathroom? Okay. A lot of people will hire that out by if you're people like. What I see in my neighborhood and what my own family is like, we do projects together. We plan them together. We bounce ideas off of each other. We share inspiration with each other, and sometimes we even tackle the work together. Those, that process of planning, getting inspired, actually doing the work. Those are moments. And you might not think of them as moments you might think like moments are only birthdays, really not anything where you can make a memory is a moment. Any quality time you can spend with somebody in whatever capacity, you can have quality time with your dog. You have quality time with your clients. You can have quality time with your family and friends. Those are moments. Those are moments that are going to change your life in really, really good [00:46:00] ways. Those are the things that are going to be memorable. They're going to stick with you that you're going to be able to pull on and that marketers align with nostalgia marketing down the road. you're using a bathroom as example, but then if you don't do the work yourself, cause, cause I tried to put some simple, you know, it just snaps and glues and then I got to try to cut it and there's spaces. I won't do that again, but if there were, there was money. And a budget and my husband and I was like, you know what, it's time for a bathroom redo to me the moment it's going to be that reveal that ability that I can go into a space that feels calming and tranquil and updated. I don't worry about the faucet dripping or the paint. That's appealing a little bit right here. Like I can go into Zen place and that is the moment. It actually, it's a moment. Every time I opened my door and then I'm going to remember back on. Maybe the interior designer hired or the contractor and [00:47:00] everything they did. And then I'm going to tell everybody, Oh my God, I love my bathroom guys. You have to use X person because they were amazing. Their process was made, but the end result is like, like everything. I have this many Oasis in my home and that could be for everything. This is a question as we wrap up about everything about Pinterest, and I know that someone's listening and probably fast forward to some of this, and it's like, are they ever going to talk about it is Pinterest ads and, I'm giving this all to Vanessa guys because she already is a Facebook ad genius. So, and she has  managed everything from. What like really small budgets, people are spending a thousand dollars on ad spend to people who are spending six figures or more a month on ad spend. So she's done the full gambit. So I'm interested to hear even personally, and I work with you, the perspective on Pinterest ads, are they worth it? Is [00:48:00] that the new go-to as everybody wants to jump ship from the Facebook train? is it. Like, is there drawbacks in a different way? Is it worth people's time? Like if they're like, Oh, I want to go to Pinterest, but maybe I need to develop a Pinterest profile. Is it worth my time to dive into Pinterest to try to like subsequently like take advantage of these Pinterest ads? That's Vanessa: a great question. I've worked with Pinterest ads quite a lot. I actually. Was doing full-time Pinterest ad management before I ever started doing Facebook ad management. So it's kind of cool. They're kind of cool to work together too, but that's a story for another day. on Pinterest, I will say if you don't have your foundation in place, Pinterest ads are going to suck for you the way that Facebook ads suck for you. It's the same on both platforms. And the fact that if your marketing foundation isn't rock solid, if your message isn't rock solid, if you are not setting yourself up for success in the beginning, Your results will be crap. And I can really confidently [00:49:00] say that because I've worked with hundreds of people on both platforms. And every single time, when I looked at their marketing and I was like, Oh, you like your messaging's off, or it could be tightened up here. Maybe it was your email sequence. It could be tightened up. Maybe it was the way they position their product. Like whatever the hole was, whatever that leak in the funnel wise, if they didn't tighten it up, their ads perform like crap. And if they weren't willing to tighten it up, their ads still perform like crap. And then they got upset and whatever, every single time I gave them, you know, the really detailed instructions and tips on how to tighten it up, even suggestions on what they could use for copy, like give it back to their copywriter and the people who took the advice and ran with it, their ads improved on Pinterest. They improved on Facebook. Like they, their results always improved. The more they tighten that foundation up. So if you're really considering, and you're trying to look for like quick ways to make bucks. And if you want to, if you know, you heard that phrase pay to play and that's how you do it. [00:50:00] If you're don't have your marketing foundation tightened up, it's going to be really, really hard to be profitable and have that heat of play mentality. I would honestly tell you, and I, I tell this to all our clients. If you are wanting to do Pinterest ads, tighten the foundation at first, because you can go and just create some brand new pain and promote it right away. That pain has to live on Pinterest and the more organic social proof it has on Pinterest, the veteran's going to do when you turn it into a paid ad. So if your content is falling flat on Pinterest today, it's not going to be any better just because you put paid ads in behind it. And that's the reality of the situation. So take the time to improve the foundation, to improve the pain, to improve the content behind it, to actually set up a sales funnel and make sure your email sequence is on point. Get all of that stuff in place before you ever waste your money on Pinterest [00:51:00] sides. When you are ready, when the foundation is tightened up, those Pinterest ads will perform like gangbusters. It's the same with Facebook. If your foundation is the same and it's all set up, it's tightened up and people are like, yeah, they're vibing with it organically. Once you go over to paid ads, they convert like gangbusters and it's awesome Terrica: And see that gives like insight. And it also tells me that our next episode should be about marketing foundations, because I know that somebody has listings. Like that sounds great. What do you mean by that? My stuff is great. You know, I've created X, Y, and Z, and people buy it and people tell me they like it. And I don't know what you're talking about. So if the ads aren't converting it's because, maybe my ads aren't pretty enough. Or maybe I haven't spent enough money, or maybe I need a new strategy. Maybe your strategy doesn't work, but it really like gives context and truth to like a [00:52:00] house. If you have a shaky foundation, it doesn't matter. what type of masonry you use and how, like how much you spent on the windows. And the roof is gorgeous and everything is good. So shaky foundation and that little tree root that's traveling underneath your crack foundation expands your whole house comes crashing down. It only holds for so long. Vanessa: Exactly. there's so much that goes into building like a great quality marketing foundation, making sure you have it set up and you can you'll see success. Even if you don't have all your art things together, they're not tightened up. There's there's holes in our, our staff. We're always tightening and making improvements to our own marketing foundation. But we're still making sales. We're still working with clients, but every time we take the time to tighten that foundation up and to make it even better and refine that message and, you know, make the visuals just a little bit more appealing, the results get better. It's amazing. So if you're doing awesome [00:53:00] today, I need to take the time to really fine tune your marketing. They'll get even better tomorrow, which is amazing. So yes, we should definitely do that as the next episode. Yes, guys. So look for the next episode to be all about marketing foundations. this conversation has been great. I love Pinterest. It's become, you know, one of my. No, not one of my favorite social platform and where I show up. So I'm glad that we could address Pinterest and how you really can attack it and how it really could work for your business. We're going to wrap this episode up. If you now feel so inclined to hop on the Pinterest wagon and Pinterest still sounds like overwhelming to you. Believe me. I understand. I was there at one place. Terrica: Take a look at our pinning for business course, we are going to drop the link in the show notes. And this is a really comprehensive course. And guys, you can tackle [00:54:00] this in a weekend, to audit your current Pinterest profile. If you have one and if you don't, it shows you exactly how to get started from the basics of creating your profile all the way to giving you a little insight on Pinterest ads. To how to create your boards to how to structure your parents properly and, to how to schedule them too. So guys, everything is in there for you to, really tackle Pinterest effectively. This is what I purchased for Vanessa two years ago almost. And that took me from about. Five monthly viewers all the way up to 150,000 monthly viewers. So if you're interested, the link will be in the show notes. So take a look. [00:55:00] Thanks for listening. Y'all you can find the show notes at she's got vision.com/podcast. If you've enjoyed what you've heard today, please leave a review and subscribe to the podcast. And because word of mouth is still the best marketing Avenue. Please tell a friend to share it. If you do, don't forget to tag us at she's got vision on all platforms until the next time y'all were wishing you much success. And remember, there's always time for cocktails.

Today's episode is all about Pinterest. We are going to talk about the full gambit of Pinterest today from why you should be on Pinterest, Pinterest ads, Pinterest strategy, how to show up on Pinterest in the best way, our Pinterest experiences and soo much more! This is an episode you don't want to miss if Pinterest has been on your radar for your biz. Link to Pinning for Business course: https://shesgotvision.vipmembervault.com/products/courses/view/1021369 Link to transcript: https://drive.google.com/file/d/1Bt8Vs4c8eaxGijYLccVqPzSOGIyMOyXa/view?usp=sharing

Today's episode is all about Pinterest. We are going to talk about the full gambit of Pinterest today from why you should be on Pinterest, Pinterest ads, Pinterest strategy, how to show up on Pinterest in the best way, our Pinterest experiences and soo much more! This is an episode you don't want to miss if Pinterest has been on your radar for your biz. Link to Pinning for Business course: https://shesgotvision.vipmembervault.com/products/courses/view/1021369 Link to transcript: https://drive.google.com/file/d/1Bt8Vs4c8eaxGijYLccVqPzSOGIyMOyXa/view?usp=sharing

Today's episode is all about Pinterest. We are going to talk about the full gambit of Pinterest today from why you should be on Pinterest, Pinterest ads, Pinterest strategy, how to show up on Pinterest in the best way, our Pinterest experiences and soo much more! This is an episode you don't want to miss if Pinterest has been on your radar for your biz. Link to Pinning for Business course: https://shesgotvision.vipmembervault.com/products/courses/view/1021369 Link to transcript: https://drive.google.com/file/d/1Bt8Vs4c8eaxGijYLccVqPzSOGIyMOyXa/view?usp=sharing

Episode #11 Minisode - Top 4 Launch Mistakes + Tips [00:00:00] Terrica: Welcome to the marketing cocktails podcast. We're your hosts. Terrick astrologer, that's me a brand designer and sugar addict and Vanessa shepherd launch strategies and kind of to create her with the love of all things Disney each week. You're here, our behind the scenes conversation and expert advice on marketing and launching your next offer or product while doing it all ethically and organically. And given that bro marketer advice, the boot. Thanks for spending some time with us today. Grab a drink and let's jump into today's episode. Welcome to episode 11 of the marketing in cocktails podcast. Today is a mini episode and another solo episode for Vanessa where she will cover the top four mistakes that we see often when people are launching their product or their offer, while also giving some actionable tips to elevate your next launch. So without further adieu, Vanessa take it away. Vanessa: let's dive in to some tips for making your next launch rack. [00:01:00] So the top four mistakes we see people make with their launches are failing to plan their launch, neglecting to do a pre-launch phase, cramming too much into their launch phase and skipping over a post launch breakdown. Failing to plan. Your launch can lead to a whole host of issues from emails, not delivering properly tech going haywire and your audience not being primed to convert. If you have an audience at all before you launch and neglecting to do a pre-launch phase means that you're leaving money on the table. Think about how annoying it is when someone pops in your inbox with like, Hey, buy my stuff. And you've never heard of the product before. Heck, you don't even remember if you've heard of this person before. That's what it's like when you don't prime your audience to buy in the pre-launch phase. You want your audience to see you as an authority in your zone of genius, become educated about your product and have them vibing with the pain points so that they see that your product will solve their specific problem. That way, when you [00:02:00] head into your launch phase, your audience is already excited and prime to buy. You just need to open the door and let them in. I'm cramming too much into your launch phase causes a lot of confusion. If you're doing a webinar stick to a webinar, don't add in a challenge or an email mini course or a live video series or a whole house of brand new lead magnets. You want to keep your launch activities focused on the main way that you want to convert people so that you can keep your audience really honed in on what you're saying and offering to them. If you have too much going on, people will get easily distracted and overwhelmed and they won't show up anywhere, which is a surefire way to lead to the really bad, poor performing launch. You want to avoid that as much as humanly possible and then skipping over a post-launch breakdown means that you miss learning from the launch that you just did. And see in that launch, you collected buckets of data and every launch has [00:03:00] buckets of data from the way people interact with your brand, the things they said, the data from Google analytics, your Facebook pixel, and your Pinterest tag, all of those little data points. Really come together to give you buckets of data and failing to stop and examine all that data and compare it to pass lunches or just your everyday normal performance means that you have no way to really learn from what went right. And what went wrong. And if you're not learning from your launches, then you're destined to repeat the same mistakes over and over again. Uh, no, nobody wants that. So if you plan out your simple launch, Break all the tasks down into a project management timeline with goals, attract, inspire, and convert your audience, and then stopped to examine how that launch performed. You're setting yourself up for growth and profits and in the end, that's what everybody wants. Terrica: Thanks for listening. Y'all you can find the show [00:04:00] notes at she's got vision.com/podcast. If you've enjoyed what you've heard today, please leave a review and subscribe to the podcast. And because word of mouth is still the best marketing Avenue. Please tell a friend to share it. If you do, don't forget to tag us at she's got vision on all platforms until the next time y'all were wishing you much success. And remember, there's always time for cocktails.

This a mini episode all about the top 4 mistakes we see when digital creators are launching their products/offers, plus some tips on taking your launch to the next level. Link to transcript: https://drive.google.com/file/d/1b5YgcbVKturrIcYUCOchfl3RefHPh7ZX/view?usp=sharing

Episode #010 International Gin & Tonic Day [00:00:00] Terrica: Welcome to the marketing cocktails podcast. We're your hosts, Terrica Strozier, that's me a brand designer and sugar attic and Vanessa Shepherd, launch strategist and content creator and  lover of all things Disney. Each week, you'll hear our behind the scenes conversation and expert advice on marketing and launching your next offer or product while doing it all ethically and organically. And given that bro marketer advice, the book. Thanks for spending some time with us today. Grab a drink and let's jump into today's episode. Welcome to a special episode of the marketing and cocktails podcast, because we are celebrating international gin and tonic day. So I am going to bring two recipes to you all today, which are a spin on the traditional gin and tonic, which is just a combination of ice, gin, tonic water and lime. So super simple drink. [00:01:00] these are some twist that I found that I have really, I really enjoy lately. So I'm sharing them with you. So the first it's going to be, be a take on the gin, Ricky, which is really, really similar to the gin and tonic. It's just a combination of Jan Aline and club soda. So. I stumbled upon this recipe a while ago, and I've kind of been making it a little bit nonstop even as we transition seasons because guys I'm in Georgia and the season just don't really change that heavily. We are in and the myths of what they call false fall. So it is a whopping I think today, 75 degrees. So. This take on the gin. Ricky is going to include a frozen linemate concentrate. [00:02:00] The ones that you get in your normal grocery store that come in a little, the little tin, I think that's what they're called, like little, tin. They almost remind me of the same container that you get, canned biscuits in, but you all know what I'm talking about. So. It is that your gen of choice. And the last couple of times I've been using the London dry gin and that works really nicely. And then this recipe calls for clips soda. Now I normally don't have club soda on hand, but recently my husband has really been into seltzer waters, which they're all pretty similar tonic water, adds in the. Quinine or Quinine guys don't. Get me started on pronunciations, but that has that addition and title water. then you have clubs, soda, and seltzer water, and they're all different versions of carbonated water with their own additions. So [00:03:00] I feel like they're pretty interchangeable. So I have you sell salt water. I've used plain seltzer water. Or, we have gotten a little fancy and we have had a cucumber melon, seltzer water, or lemon line, seltzer water. All of them are really great additions. so this one just includes one and a half ounces of gin. Two tablespoons of the frozen Limeade and then four ounces of club, soda, or seltzer water, or even tonic water. whatever you decide to use, you are just going to combine the gin and the frozen line made in a, the recipe. Cause it put it in the shaker. I'm going to be honest guys. I was a little bit lazy and I didn't even want to do that. So I had to do two tablespoons of lie made into, a tall glass. Then I. added in ice. And then I added in my Jane stirred that together and then just poured the seltzer [00:04:00] right on top and start that one more time. And it turned out really delicious and refreshing. But if you want to go. just by the book you're going to combine the gin in the frozen lemonade is shaker. We're going to shake that up, pour it over ice and a tall glass. And then top with, again, like I said, soda club, soda, tonic, water, or seltzer water. And then if you want to be really fancy garnish with a little twist of line. so that is the first recipe. And then the second one is I've had gin and tonics. And they were okay, but I felt like I wanted just the little different flavor profile, but similar. So what I decided to do is add in grapefruit juice. So the normal kind of ratio for gin and tonics, depending on your level, level of preference, if you really, really love [00:05:00] alcohol and you wanted a little on the heavy side, That send me some days, or if you want to go a little bit lighter, you can just do one Oh one. well, one Oh one is probably going to give you right in the middle of road, or you could do one to three. So one part Jan to three parts tonic. or some people do a two to four guys. You just have to kind of play around with it and see which measurement kind of gives you the preface that you like, the palatable kind of tastes that you can kind of handle and the alcohol level that you, so what I did was added, I did about a week, one to one ratio of everything. So one part grapefruit juice to one part, gin. Okay. And then we tried a grapefruit mango seltzer water, and that one was really tasty. And I did that on top and then just, added, I just use actually a low ball glass cause that's, what I just kind of grabbed. So I put ice in that, out at the grill fruit, the [00:06:00] gin, and then a seltzer water. Gave it a little quick stir and guys again, a really easy refreshing take on a normal gin and tonic. So. I want you to try these guys, celebrate today as international diatonic day. if you do try these recipes, please let me know, and I will have the recipe below for everyone to try. So again, guys, thanks for coming and joining me today on today's episode. And I was really glad to share. Two favorite two of my favorite, gin recipes. Thanks for listening. Y'all you can find the show notes at she's got vision.com/podcast. If you've enjoyed what you've heard today, please leave a review and subscribe to the podcast. And because word of mouth is still the best marketing Avenue. Please tell a friend to share it. If you do, don't forget to tag us. Yeah, she's got vision on all platforms until next time. Y'all we're wishing you much success. I remember [00:07:00] there's always time for cocktails.

This is a special cocktail hour episode celebrating International Gin & Tonic Day with (2) recipes and spins on the classic cocktail. Sit back and enjoy! Link to cocktail recipes: Gin Rickey https://drive.google.com/file/d/1PB-o9NbtzGsYK712G0-vQMi56BFsa7n_/view?usp=sharing Grapefruit Gin & Tonic https://drive.google.com/file/d/10ebp7bEW2iIVieBF1wa8MSI_12IWy-J-/view?usp=sharing Link to episode transcription: https://drive.google.com/file/d/1CKVRH9zNuUkYmggKvUOE2OTODHAOmYEM/view?usp=sharing

#009 Cocktail Hour - Sangria [00:00:00] Terrica: Welcome to the marketing cocktails podcast. We're your hosts. Terrica Strozier, that's me a brand designer and sugar attic and Vanessa shepherd and launch strategist and content creator. With the love of all things business each week, you're here, our behind the scenes conversations and expert advice on marketing and launching your next offer while doing it all ethically and organically. And given that bro marketer advice, the book. Thanks for spending some time with us today. Grab a drink and let's jump into today's episode. Welcome to the marketing cocktails podcast. Today's episode. It's another one of our monthly cocktail episodes. This is where we just. Are able to showcase another side of us and really show you the cocktails that we love and their, Fixture in our lives. So this cocktail. Came to me by way of a local restaurant here in Atlanta. There, unfortunately just closed. [00:01:00] Well, not just closed, but it closing. This past December of 2019, and it was called legal seafoods and it was located downtown right off lucky street. And we went there for one father's day because my dad was an avid fishermen and he loved his seafood. And I was like, this is a perfect place to go. As soon as we got there, I'm always looking at the cocktail list, I know most people immediately go for the food and I'm a foodie, but I love to see the cocktails that each restaurant or bar comes up with because there are some. Beautiful and crazy inventions and twists on classics. So I had never really had sangria before then, but I saw the description and it looked interesting. So I was like, you know what, let me just get one of those house ingredients and see what this is all about. Guys. It was amazing. So, so, so good. It was the perfect balance of sweet with a little bit of tart. And then [00:02:00] there's this underlying taste of almost carbonation, but not quite like a full on soda. So while my palette was completely teased and so happy my mind was whirling. Like what's in this, Because there's no detailed description. minus like our house. I think they described it as maybe their house, summer sangria. Some people, we'll have some summer sangria. Some people do a white sangria or red sangria. I believe maybe it was, A red and a white sangria. Those were the options. And I got the red. So after. our visit was done. As soon as I got home, I started scouring the web and Googling like  crazy, trying to find. A recipe basis. Cause I'm like, I know that if I enjoy this sangria, as much as I did, then someone else has been illegal seafood and has enjoyed it as well. And. The one in Atlanta, wasn't their only [00:03:00] location. So I just made a general assumption that maybe they serve this as all of their restaurants. So finally, after. What felt like hours of scouring? I found a recipe and it looked pretty legit based on what I remember tasting. So I said, you know what? I'm just gonna buy all these  components and we're just going to try it at home. And while I love cocktails, guys, my husband is the resident mixologist. So I said, Hey. Whatever you think we should get. If we can't find this, can we sub it with this? So we were just in liquor store is trying to make it work. So we came home and that was our first batch and we tasted it. We were like, This is it maybe with little tweaks, but this is, this is really it. So. It just felt so good. and then the next time we made it, we made it for friends. Cause we are always entertaining and [00:04:00] our friends know if they come over our house, they're gonna eat good and they're going to drink. Good. And people raved and love the sangria. So along the way we've made our own little personal tweaks. to the recipe and I will insert recommendations as well so that you can put your own spin on it too. But the basis of this is just so perfect. it is an amazing summer drink. just kind of relaxing outside, but it can definitely be a fall drink as well. Just look at how you decide to make some additional, changes to it. So we end up. taking this recipe and making enormous batches of it. And it was a signature cocktail at our wedding. And I'm telling you guys, it made quite the impact. Not only with taste. But impact people had an amazing time because of the sangria. So, that just giving you a little bit of backstory. So I'm gonna go ahead and just hop into some of the components of the sangria. [00:05:00] So your basis is going to be, a dryier red wine, like a Shiraz or something similar. I have done a red wine blend before. . So see what your local. Liquor store grocery store has to offer your favorite one Mart, whatever. Maybe you already have a personal favor. Doesn't have to be anything expensive. Guys do not spend a ton of money on the basis cause you're going to be adding so much other. Spirits to this that there's just no reason to go spend 40,  $50 on a bottle of wine. So. again, at the basis, it's going to be this bottle of red wine, then you're gonna add. In the original recommendation was a  Bacardi Limon, but what you can do is you can do any citrus space rum. So we're talking about Bacardi or Cruzan or any of those brands that do a lot of the amazing, infusions and flavors. So you can go for lemon or a [00:06:00] lime or something. Along those, flavor profiles, then you're going to add. In. A raspberry vodka and a strawberry vodka. Again, we have played around a bit with. Our choices of this vodka, but along that berry family, it's gonna be amazing. So any kind of combination of those two, you're going to add those then the original recipe calls for a peach Brandy or liqueur. So we just go, in our local liquor store, they always have a peach liqueur called Peachstreet. And so we'll grab a bottle of that and then add that in. You're going to also add in a sour mix now. This recipe is going to include a homemade sour mix. Don't be intimidated. Guys is super simple. It's just water, sugar and citrus. So you're going to do equal parts [00:07:00] of sugar and water. So just basically almost like a simple syrup, then you're going to boil cool that, and then add in some freshly squeezed lemon and lime juice. And then now you have an easy homemade sour mix. So outside of the sangria recipe, it's amazing to add to your margaritas. Or any other places you need a sour mix so much better than a bottle version that you get from the store. So after that, you're also going to add in. Two cups of Sprite. We've done Sierra mist . Anything that's along that similar flavor profile and then the last option  calls for Cointreau, which is an orange base liqueur so. an easy alternative. It's just a bottle of triple sec. And that's the addition that we have made as it's a lot cheaper than a bottle of Cointreau that is the basis of this sangria. You literally just add it [00:08:00] all into a big pitcher. you can double, triple, quadruple it. We made enough for a hundred people. Two times over. So believe me, the recipe is easily expandable. then you're gonna take. Some lemons, limes, oranges, slice those up, throw those into your pitcher to help just infuse that citrus flavor. You can add in some other fruit, if you would like especially if you're going into the fall, maybe adding in some apples or cherries or things of that nature. So guys that is the basis of my sangria recipe. I would love if you would try it out. If you do, and you make a batch, please take a photo. Post it on social media tag us at she's got vision on all platforms and let me know what you think. So until next time guys, remember there's always time for cocktails.

This is our monthly cocktail episode featuring Terrica's secret now not so secret Sangria recipe...it has more than one hidden punches, stay tuned to learn what! Link to cocktail recipe: https://drive.google.com/file/d/1MMVfTVZU_5NUBSSCyXvSDkffjuTWtVDM/view?usp=sharing Link to episode transcription: https://drive.google.com/file/d/1_5B-y7J_l_WONBU0VW8yi1A10_TddM38/view?usp=sharing

Episode #008 It’s Not About You It’s About the Customer [00:00:00] Welcome to the marketing cocktails podcast. We're your hosts, Terrica Strozier, that's me a brand designer and sugar attic and Vanessa Shepherd, launch strategist and content creator with a love of all things Disney. Each week, you'll hear our behind the scenes conversation and expert advice on marketing and launching your next offer or product while doing it all ethically and organically. And giving that bro marketer advice, the boot. Thanks for spending some time with us today. Grab a drink and let's jump into today's episode. Welcome to episode eight of the podcast. And today we're tackling a really important topic, which is customers, and that it's not all about you. And it is about the customer. The customers are at the heart of your business. So if you want our advice on how you craft offers and keep the customer at the forefront of your mind, even though they're not always right, stay tuned to this episode. In business, it is not all about what you want, [00:01:00] but you need to create your offers and your items that you sell or services that you provide with your customer in mind. So, while I don't love the ideal customer avatar, there does need to be, I'm going to, I'm going to keep saying this guys, whatever, here we go. Terrica: You do need to have an end goal for your customer, whoever that customer is, having some specificity on that customer will allow you to craft offers and, products that fit the needs of that client. But along the way, one thing that I focus on a lot is the customer journey. When people work with me or purchase something from me, I want that process to be seamless. I want it to be easy. I don't want them to feel that they have to click on that about 10 gazillion links [00:02:00] or get inudated with like popup ads all the time. Cause that'll make people run like so fast. I want the people during the process to feel like, Oh my gosh, this was so easy to buy her product. I love it. I love the support that I got. I love the process of it all. So having that in mind, when you're crafting these things is like paramount. I know that we create businesses based off of what we're good at or what we want to put into the universe, but it's not all about you. It's not, it's not, it's not. And if you focus on yourself, Then even if you do make money, cause I'm pretty sure there's people out there there's always an exception to a rule. You will get to a point where you plateau, you will get to a point where you can't go any further or you will get to a point where people really start to see you for you are not saying that's a bad thing, but in business it could be on the end that. [00:03:00] Someone says, Oh, I mean, their products are nice, but the customer service socks, or they don't care about me. And I sent an email, never, no one never answers. Like, do they not value my money? Do they not value my time. Well, if they don't value me, then I'm going to go to their competitor. maybe across the physical street or across the proverbial virtual street and I'm going to purchase from them because they obviously don't value me. Vanessa: That happens so often in business. And there's even like a whole, whole segment of industry research around being able to craft those awesome customer experiences. Like, I don't know what it was maybe four or five years ago. Now I went to an entire conference that was just around customer experience, customer journey and customer service. And we spent 48 hours talking. Nothing else. And let me tell you the ideas that were coming in were wicked. And I went, you know, went back to my corporate job cause I was one of two people that got sent or no, there's three of us on that [00:04:00] trip. But two people from the area I worked in and we went back and I was like, let's implement, you know, some of what we learned, not all the things, cause not all of them made sense, but, and the other person was like, No, we're good. It was a fine conference. It was got me in the office. I was like, Whoa, we can be doing so many. I think better if we actually were approaching the way we do business with that end customer in mind, even, even though like at the time, our end customer was just people in a different department. I said, if we think about those people as our customers a little bit more than our coworkers, then we can actually come out with. A process and assistance and collaboration that works and, and strengthens that relationship instead of us always butting heads with them or them always butting heads with us. And I actually got to spearhead that whole, kind of like kickoff of the project to be able to frame out what [00:05:00] would work and what didn't work. And we had so many different conversations about it that it actually reformulated the entire way our department was structured and the way we brought people in. And that shift allowed there to be a lot less contention between what our department did and what the other department date. And now the collaboration is even stronger than where it was when I, when I worked there a few years ago Terrica: And see, I love that. If you all don't know, then people are my jam, but then we get into customer experience. And it's really, my jam is it's combining my love for people and my love for making people happy and satisfying a need. But that's here nor there, regardless of that, what I really love about that is it shows you that it doesn't always have to be a. Business to customer type relationship, relationship for you to really have that, that end goal in mind [00:06:00] that it can be, I think, at the baser level it's relationship building. Cause that's what it is. And even super, super foundational book below that, to me, it's. Having that empathy in mind and putting yourselves in the shoes of your customer on a consistent basis. It's not only a one time deal. Guys. You don't start your business or, or craft an offer or craft a product and say, Oh, this is going to be an, you know, the customer journey of the customer is gonna start here, here, and I'll walk into our store. They will be greeted. Then they will be able to browse for X amount. And then they get here and they buy, they sell, we follow up and it's done. That's great that you have that laid out and you should have it, However, this is an ongoing process. Your customers will change as your offer shape as your product changes as the market changes because the world is always changing and being in tune with your customer being open, [00:07:00] being receptive, the feedback and not immediately taking it as a hit to you. I know guys. to quote Erkyah Badu, I'm an artist and I'm sensitive about my shit. I am. So when you tell me you don't like it? Yes. There's initial like pierced to the heart, like, Oh, I spent so much time and it's amazing, but I have to step outside of myself and then see, okay. What was it about it that you did not like, how can I make it better? And that openness to changing and crafting and pivoting yourself in a way that really serves those people will have you with, you know, what we call super fans. I mean, look at Apple guys, and I'm an Apple super fan. I, you know, iphones, they annoy me and they're like sometimes glitchy, but I keep buying one. I will keep buying one and I will buy another Macbook. And, and right now I'm sitting on my [00:08:00] desk. I have a Macbook an iphone and a iPad. Air pods, Apple pencil. It's a bad, however, I am so going to cause cause when I go into an Apple store, I'm immediately greeted. I mean the atmosphere's is light and it's bright and you see all these new tech goodies that just get you like the little kid, that little gift that goes the little girl that gets skipped so excited. Like I just want to go play with them. I want to touch it. And even though people tell me the price point is like, Oh, ma'am,you like that that's $1,400. I'm like, shit. But then I'm like, Oh, it's Apple. I'll buy it. I don't know what I gotta do to pay for it, but I'm gonna buy it. You want people to have that feeling and that experience when they engage with you and your business. Vanessa: Absolutely. Like, there's so many different reasons. Like if you, if I actually think about all the different reasons that I've [00:09:00] boycotted a brand or that I've like gone in and gone out of my way to drive clear across the city to shop at a store when I probably could have found something similar, you know, probably in my neck of the woods. I don't know there stores I don't shop at here because the services sucks. And there's stories that I'll go out of my way to shop at because services is awesome. but it's about that experience from the way it looks the way it feels all the way down to how your people interact with, with the customer when you're in the store, all of that matters and listening. Oh my gosh. So if you ha, if you do, if you're doing everything right, if you're checking all the boxes all the way down, but you're not actually listening to the customer in the end, The again, you're going to get, like I said, I'm just going to go somewhere else because people want to feel like you're actually hearing what they have to say. and internalizing it and, and making what you do even better. It's a kind of a continual, its a continual cycle that is never going to end for as long as you're in business Terrica:  And that is so [00:10:00] true. we've seen it. So many times I've seen it in, in really small businesses where, where people give a service and people at their core, they love it. They're like we really don't want to go anywhere else. We want to stay here. We want to continue learning from you, buying from you. But your customer service has to be better. Like, I want to feel like I'm heard, do you hear me? And then the owner, someone says like, yeah, I hear you. But in their head, they've immediately turned off already because they want it done their way. And then I look at apps and I've worked in those businesses and I'm like, Hey, I need you to listen. Because if you don't, you're gonna stop right here. You won't get any further than where you are right now, because no matter how amazing it is, people don't feel valued. And if people don't feel valued, they leave. and I can't [00:11:00] quote verbatim. So guys, this is going to be like, you know, just a roundabout synopsis, but Maya Angelou has a quote that says. People will forget what you have said to them, what you have done to them, but they will never forget the way that you make them feel. Yeah. So people may not even remember. I don't even remember why I was angry with you, but whatever you, you said something and it hurt me to my core and I'm not forgetting that. Okay. I mean, you can't, but I've seen businesses where. When they are open and receptive to feedback, even when they make mistakes, their customers are like, you know what? I'll still shop with. You I'll wait for you to get your shit together because at the end of it, you care about me. You're trying to serve me in the best capacity that you can understand you're going through growing pains. We all do, but they will work with you. They will be. [00:12:00] Lenient to everything. And people will take a lot more than you think when they know that at your core you are doing it for them. It's a reciprocate reciprocate. That's not a word reciprocal. There you go. It's one of those words, guys, I'm counting issues sometimes was, but anyway, it's almost at the point of symbiotic relationship. We're not fungi, but you know how it goes is that. I give something, you get something because we do that. We just stay like in line together. Like we're locked. I'm not going anywhere. You understand me? I understand you. We have this. It's like, you know, the best friend relationship that you have for, you know, like 25 years, Vanessa: And if you get somebody in that kind of a relationship. Guess what? They're going to bring 20 of their friends. Terrica: Yes. Yes. Vanessa: And that's most people go, okay, that's great. If I had this like one on one relationship, but what's, where's the benefit to that word of mouth marketing, somebody going out and telling somebody else, a friend or [00:13:00] coworker, the guy at the supermarket, you have no idea how many people you'll wind up telling something about if it's awesome. Terrica: Like I do it all the time. Yeah. So do I like over stupid things? Like the stupidest things you don't even think you'd ever talk about? I carry a colored handbag pretty much like all the months of the year, except in the middle of winter, because I need to have a big purse and maybe for Slack, besides the point everywhere I go, somebody comments on my handbags and we wind up talking. About these stupid, colorful handbags, which is not a conversation that I ever thought I'd have with anybody outside my friend circle, but then the ones I bought and pretty much the only ones I buy are the ones where I have good customer experiences in the store. So if I have those good experiences, I'm going to share that with somebody else. Vanessa: I'm also going to tell them, Hey, here's a fun tip. You can get a sale on that. Cause that's how I roll. And that person is then going to go and check it out and probably buy something. Terrica:  Yeah. I mean, I tell people all the time, word of mouth, word [00:14:00] of mouth marketing is not dead. It is thriving. It is, it is as its peak, actually more so than ever, because we can talk to people so much easier than we ever have. Can send a text and in like two seconds until someone you can blast it on Facebook, on Twitter and it can go viral and everybody knows. but I'm the same way. Guys, if you haven't seen, I have. Teal turquoise ish hair. I get stopped on a daily basis that people are, I like your hair color, who did it? Where'd you get it? And now we'll have a 10 minute conversation with somebody.  Well, I didn't go to anybody. I did it myself. I had these blinders, don't do this, use this. I love this product that works amazing, whatever, whatever, to a point where I have friends of friends that have messaged me and say, Hey. I really love your hair or your hair is thriving, or I have colored hair and it's not working. What do you use? You're going to look a little similar to mine and I'm thinking like, I'm not a stylist. Vanessa:  [00:15:00] I'm not even a beauty blogger. You're like, I don't create content on this stuff. I might, I have the odd picture of my hair, but that's about as far as it goes. Terrica: Right, but I have, done my own, I guess this point market research, I've tried so many products that have failed because guys, if you're on YouTube, that's what most of these beauty bloggers start is. Like, let me tell you all the things that didn't work. Hmm. And then this one thing that does work and then people are like, I used to have those things that you used to work for me. So you're saying this is amazing. I'm going to go buy it. What? You don't even know this person and they're marketing your stuff because they tried all the competitors. They didn't work, but you know what your stuff works and then they will tell you, because we love these now the unboxing videos, . As a designer guys print is my jam. So I see some good packaging and I'm like, Ooh, I get so excited. And you want to tell people. You want to tell somebody guys? [00:16:00] I like, all I did was order the scarf, but it came in as a really funky, unique packaging. And I love it. I think I'm going to keep the packaging. I don't know what I'm going to do with it, but I don't want to throw it away. I'll go back to them. I don't throw away like Apple boxes its bad cause they just feel so nice. Like that soft matte finish. And I just keep it. I don't know what I'm going to do with it, but it just feels good. Like such a waste collection of Apple boxes in my basement. I see what investing most people say, your online business, you do not need to invest. And printed materials or things like that. But in this day of digital and getting things so quickly, people value things. I kind of, I laugh now where we're laughing is be dealt with this is that I feel like I've turned into my grandmother. My, I don't know if your grandmother is my grandmother used to keep bags like in her closet. [00:17:00] Plastic bags, paper bags and everything. And I would say, Nana, why are you doing? She's like, it's a good bag. You never know when you may need this. And I'm like Vanessa: reusable bags. Well, flexible bins. Like there's no categories of technology around bags that she didn't know what's going to happen  and I'm doing the exact same thing. And I'm not yet 40, like this. I know my grandma pretty much raised me. I know there's a few things you're going to pick up, but I'm like, I learned a lot about product packaging before I ever knew anything about actual marketing. And now it's all like coming back to you and it's like, aha moment. That's awesome. Terrica: My grandmother was really instrumental in raising me too. So I guess I'm like you, osmosis as it kind of suck it to us and it activated when I'm in my mid thirties, these guys, I guess we get to our mid thirties to forties and it activates, and now we become our grandmothers. Vanessa: I've been doing this stuff since like I left home at 17. I can't even [00:18:00] say it's a mid-forty thing. Like if there's, if there's good packaging experience darn to it and I'm going to save it. If it's a mediocre package, I'm not going to save it. I get a cordial stationary. Cause that's how I roll. I save every one of those boxes as long as it's pretty and fits my color palette. Terrica: Yep. So at the core guys, this just shows you that investing in your customer experience is vital to the success of your business, to the longevity of your business too. Marketing your business. This is a marketing Avenue that you don't have to pay extra for it. You're not throwing in extra money on ads or, putting an ad in like we're talking about digital or print ads or advertising some other type of way. You literally invest yourself in your customers and then they in turn will invest in you and they will get other people to invest in you. And it is a domino effect. [00:19:00] And when it is done well, it looks beautiful and it is profitable. And. If you have not dived into your customer experience lately, I charge you all with taking a deeper look into your business, how you can serve your customers better. and listen. So if you haven't connected with your customers wherever you communicate with your customers, best if that's an email, Instagram, Pinterest, even if tech talk is your thing, all those places have room for comments and DMs. Ask for feedback. Say guys, what can I do to serve you better? What do you want to see? creating content with feedback is like so key. I see so many YouTubers doing that. They asked for it and they actually create the content that people ask for and people continue to follow them. Cause they're like I could ask a question and answer and you create content and it's amazing. Vanessa: That's how half have our blog press came to me. I start asking people. So I [00:20:00] spent, what was it, 2018 traveling across the U S teaching people about social media marketing and along the way, I'm like, what else, what else do you want to know about. What else? What more do you want to know about? And I kept losing, I had a whole journal and I put out blog posts on the regular answering those questions. And those are some of like the heaviest traffic blog posts on our, on our website. So you guys, it works and it takes no money, takes time a little bit of time, but that time comes back two fold. So again, like you go out, you ask the questions, you, listen, you take in that feedback. It's probably. The most powerful strategy you can do in marketing and growing your business is just to listen and turn it around and put out an awesome customer experience strategy. where again, you're doing more listening and implementing and fixing and changing and growing. But you, you take the time, you listen, you find out what people want to know about. You create content around that. You take that content, you translate it and you build a digital [00:21:00] product around it, or two or three or four. And it becomes this like little ecosystem and it doesn't cause you to hurt your brain and people love you for it. And you build super fans in the long run, which is the ultimate, absolute, ultimate place we all want to be. Terrica: Exactly. And I will. End on this note, if you're listening to this and maybe you're new in business, or maybe you've pivoted recently, and you feel like getting feedback is tough. Cause I've been there. I've asked, put it out to the universe and I got crickets there. It's still a wealth of information online. One tip that I got and I always do this husband laughs at me, anytime I purchased something, it can be so simple. I could be trying a new restaurant. Right. I dive into reviews cause I want to, I want to like read what people will have to say. Go look online. Amazon is an amazing [00:22:00] place and search for either books or products that are in the same niche as yours and see what people were saying about them. See what people are loving, see what people are hating, and then take that. As research note, some of those commonalities you find, and then merge that with what you want your customers to experience at the beginning, you should have an idea about when people interact with your business, how should they feel at the beginning and the middle at the end. So merge that with what you're finding and then craft an offer that. That serves where people are lacking in other things, and then adding your personality into it and your own personal spin with your knowledge. And you will create your own unique experience at that end. And hopefully you will start to really build some of those raving fans and eventually super fans. Thanks for listening. Y'all you can [00:23:00] find the show notes at she's got vision.com/podcast. If you've enjoyed what you've heard today, please leave a review and subscribe to the podcast. And because word of mouth is still the best marketing Avenue. Please tell a friend to share it. If you do, don't forget to tag us at she's got vision on all platforms until next time y'all we're wishing you much success. and remember there's always time for cocktails.

This episode is all about being intentional in crafting your offers and customer journey and ways to elevate your customer experience by keeping you customer at the forefront of your mind. Link to episode transcription: https://drive.google.com/file/d/1iI-ulP_91qvgUsub37boQo-jiZRGygyq/view?usp=sharing

Episode #007 Repurposing Your Content to Create Digital Products [00:00:00] Terrica: Welcome to the marketing cocktails podcast. We're your hosts. Terrica Strozier, that's me a brand designer and sugar attic and Vanessa Shepherd  launch strategist and content creator. With the love of all things Disney each week, you'll hear, our behind the scenes conversations and expert advice on marketing and launching your next offer while doing it all ethically and organically. And given that bro marketer advice, the book. Thanks for spending some time with us today. Grab a drink and let's jump into today's episode. Welcome to episode seven of the marketing and cocktails podcast. Today's episode is all about repurposing your content to create digital products, which is super important as we embark on the holiday season. And many of us are prepping for launches first and foremost, black Friday, which is right around the corner. So hopefully today's episode gives you some ideas on products to [00:01:00] create. If you don't have one already lined up. And help make your upcoming launch. If you do decide to launch just a little bit easy because in this day and age, We all deserve just a little bit of easy so let's jump right in So let's start about using what you have to create digital products. Vanessa: So we can't stress this enough. Absolutely. Can't stress this enough. If you create content on a regular basis, you literally have. A treasure chest that you can pull from any time to whip out a brand new product. And I know that sounds crazy to a lot of people cause like, I don't understand how that, how that works. I'm creating one thing, I'm putting it up in one spot. How is that supposed to lead me to create a whole bunch of other stuff really easily? Well, let's walk through a few examples. Shall we? the best one that I, that comes to mind that has the most flexibility. Is blog posts.  if you blog, [00:02:00] even once , a week, once a month, by the time you do it for, I don't know, a couple months to a year, two years, however long, depending on how often you're creating stuff, you can actually take those blog posts, find common topics or common threads, and reassemble them in different ways. So you can use say a blog post on a specific topic. I don't know. Maybe you're. Blogging all on a set of recipes and you can, you can actually take all those blog posts and all the recipes and assemble them into a recipe book. And you can have that as a digital product, as an ebook, when you're ready, when you have like a huge audience and you want to go, into like the offline realm, you can also assemble it into a physical product. There's so many different ways that you can repurpose. Your blog posts and reassemble that content into creating digital products. We took all of the blog posts that had ever done on the topic of Pinterest and I assembled them into a course, and that was the first ever Pinterest course that I created [00:03:00] Pinning for Business. You can also take them and make them into, to digital downloads. You can take how to blog posts and turn them into worksheets. Like there's so much potential. And that's why I keep stressing that if you create content, you have so much potential to pull out other types of content without having to really reinvent the wheel and waste a ton of time in the process Terrica:  I'll come at it from a different angle. Cause I don't blog a lot. but as a designer and anyone else who is in more of a one-on-one creative field, so photographers or designers, or even web designers, many of us have. Either done something for a client  it was a rejected concept. Nobody decided to use it. Maybe you decided to design something for yourself and then you don't quite love it, but you started, but you never quite [00:04:00] finished or that's just sitting on your hard drive. I have a whole folder of half done projects  I would take some of my all rejected concepts, spruce them up a bit and. if I wanted to, depending on where your audience is, you could use Canva or InDesign or make them an editable PDF. And then now you have a template that you can like pop up in your shop and sell, and it hasn't really cost you any time because you always had it there. So now you're just sprucing up it and making it like cohesive and come together. Also, if you have a process that you do for your business, that for some people they think yeah. That nobody will ever know, but I'll use an example. A lot of creatives used Dubsado. People are always looking or ways to effectively use that CRM. Even better than what they have. And if they're in the same niche as you, or the same industry that really [00:05:00] could use it, you can easily turn that into a quick little ebook or a little mini course so that someone can use those and they can immediately see the results in their business. Vanessa: Absolutely. Like even. You know, you're talking about those digital service providers like photographers. I know so many photographers who like go out and they have edits and they saved the way they edit certain things. That's like instant presets, bundle them together, sell them individually. You could pop up. A set of presets. You could even go through like the process that you do to onboard people, on onboard clients or to get people thinking about their brand or what they want out of a photo session, turn that into a worksheet or turn all your expertise and your brain into a tip sheet, even on how to get ready to do a session or how to, plan for one, you know, in the months before you're ready to do. And there's so many ways. To use all this information that you have at your fingertips. And there's so many [00:06:00] things that I think people don't, they don't realize what they have until they start going through it. Heck I don't realize what I have until I start going through like Google type folders and they have that in there. I wrote that for fun one time or, Oh yeah. I started creating that and I didn't finish it. Go through what you have, think about it and kind of sit down and come at it from a different angle of not, maybe not like how can I use this or what was the original intention, but. What else can I use this for? How else could this be beneficial? Just because one person rejected your design or one person rejected, you know, a certain concept doesn't mean that somebody else out there isn't going to love it and fall in love with it instead. Terrica: Exactly. And another way, even though we're talking about creating digital products for sell, you can easily use a blog post that you wrote, or maybe you even wrote an Instagram caption and you got really good engagement and you're like, Oh, people need more information about that. Or they're really in tune with that. You could use that to create a lead [00:07:00] magnet. So even though you're not making initial money off of it, you literally put that out to the universe. It's for free people get immediate access to it and they can learn some from whatever you're offering, but then you, as the creator can see, use it as a test. Do people really want more information about this? Is this really effective? How can I change it? How can I make it better? And it's like immediate, Vanessa: it's, it's putting it out there and testing your audience. I know exactly where you're coming from. It's all good. Lead magnets are an excellent way to test the waters. And if you're out there, especially if you're somebody who's creating awesome Instagram, captions, and. You're like, man, people love what I'm putting out on Instagram, but they're not, they're not loving so much on my website. Paul, you can pull things, the pull those like little nuggets from there and infuse them into your website. You're probably infusing more personality into Instagram than you are into some of your website copy. So you can [00:08:00] take that into consideration too, and even use what you have to, to fix up what you already are putting out in the universe to make it even better. Terrica: Right. And when crafting. An idea, some of the things I know you're talking about going through a lot of your old folders and what do I have, but the easiest access that we have to information is our brains. And there's so much stuff that's really simple that we would never think that people want it. I was on Facebook recently in a group and, someone posted and they thought it was just like, Really funny, but at the same time enlightening that their mom who's older.  came to them and was like, look, I was on YouTube and I saw this video and it was  10 things you need to have in your home. And she's like, Oh, okay. That's really interesting mom.  Well, what where they? And she's like, Oh wait, let me go back. And she came back with a notepad [00:09:00] and she wrote down in that YouTube video, the 10 things that you should have in your home. And none of these things were rocket science or anything. It's like. You should always have a duvet and you should always have a really large area rug or a runner for your dining room table. It was really simple things, but she said, what was enlightening for her mom is even though these were simple things, she said it helped. Kind of corral her mom's thoughts. And when she was deciding to spruce up her home, rather than thinking about all the things she could buy, now, she had a list of 10 things that she's like, Oh, I don't need a new cupboard, but I do need new knobs on my cupboard. So I'm going to go buy new knobs on my cupboard and it helped. Corral her spending so that she wasn't like spending all the money, but there wasn't that extra anxiety over, what should I spend? It was [00:10:00] like, no, I know exactly what I need to buy. I know exactly what I need now. I'm going to , just take this list and compare it with what I have in my house now and my style and sales. And now you have a whole plan on what to purchase next and I'm pretty sure we all have information in our brain. as simple as the 10 things you need to have in your home, maybe it's the, the five things that grew your design business, or you are in finance and the mistakes that you see, business owners making that they could change to save my thing on taxes and to boost up profitability. It's so many things you can just take that. Throw into a little mini ebook or something and put it out to the universe. Won't even take you that much time. you can find a template. Well, if design, it's not your thing. And you just add in your brand colors, your logo put your information and it's done. [00:11:00] Vanessa: Absolutely.  even that example you gained from the video, that person say they didn't actually sell products. That they're just like a blogger who just loves talking about home renos, home, design, whatever. even as, you know, a mommy blogger would just put together lists like that, cause it makes her life easier and, and put it out into the world, hoping that it's going to make somebody else's life easier. Cause that's typically where we start, but the place that we come from when we start creating content and putting things out there. So where my brain goes is I can take that same list. You said you can use it as a lead magnet. That's one option. The next option to step it up, you can actually turn it around and create it into a resource guide and become an affiliate for, I don't know, somewhere, like, I don't know. I don't know, maybe Wayfair or some sort of like home furnishing store or I don't know the container store. There's so many different options and. For the list of things you would have, like, so the debate, maybe it was a mixer or whatever. Those 10 things were having affiliate link for every single product. Now, not only are you providing a way to be helpful to [00:12:00] somebody, you repurpose the same content. Now we're at three times and you've monetized it by being able to make a little bit of money. If somebody actually goes through, read your thing is like, Oh my gosh, it's super helpful. I needed to pay. There's a link. I'm gonna go buy me today. And they all in the same day, week, month, year, whatever. but you've taken that content. You've created two digital products out of it and you might've gone into it thinking I'm just, I'm just putting it out there to be helpful that people, and you can be helpful to people in so many different ways, utilizing the same thing in slightly different ways. And it's not, I just want to say this, like it's not cutting corners. because every time you're using it in, in a new way, you're adding a layer of that to it. Terrica: And that adding affiliate links, we know so many people, who have either built complete businesses off being affiliates or a good portion of their business income. Is, [00:13:00] being an affiliate for the preferred products that they use and why some people look at it. Okay. So you're making money off of selling other people's things. I like to use a real world example and how many of us are walking resource libraries for our family and friends, every time that they need something they call and I get it all the time. Hey Terrica, you're good at that. so I need a good resource for these shoes. Where should I buy them? Or. Oh, you use tech a lot. What do you use for this? Where do you go? Or who do you trust? Because then it takes the time out. People. Time is such a commodity and people don't want to have to research. They don't want to have to vet. They don't want to have to read through reviews. They want you, someone they trust to tell them that, Hey, this is a good product because you've used it or it's a good course, or it's a good item, whatever it is. And they'll respect you for [00:14:00] that. They're like, whoo, you saved me so much time. I seen your stuff. It looks amazing. You use it, it done and you educated and save somebody time. And then most of them would affiliates. You probably saved them some money too. So it's a win, win situation for everybody. Vanessa: Absolutely. Like I'm the same way. So I'm the go to person in my family. If people want to shop and save money at the same time. So I get calls from my sister all the time. Okay. I need to buy a new sweater, pair of boots or whatever, whatever the heck it is. She's calling me. Who's got a sale this week. Cause I need something new. I'm like, you can sign up for all the emails you get inundated with all that information. Just like, why would I do that? I have you. You're my older sister. That's what you're here for. And I've done. I've turned around and used that concept. Just the, what you're talking about and, use it in business, use it at my personal blog. And it's kind of funny when. You don't really think about it. and so you actually go back and look like every time when I go back and again, I kind of look at what my income was over the last year. Where did it come [00:15:00] from? Like last year I had a steady stream of affiliate sales from creative market. And I was like, I had no idea that the content I put out two years ago all about the stuff I was using on creative market was still bringing in affiliate sales. And stocking up my credits on, on creative market. And I hadn't actually paid out of pocket for any new design stuff it about two years. Terrica: See, that's awesome. So, right, right there, it shows you that creating a new digital product, doesn't have to be this whole exhaustive product, a process that you can use things you have. You can use the information that's already in your brain. You can even use. The resources that you use on a normal basis to make income as well. So with black Friday looming around, right, right around the corner and everyone hurrying to put something [00:16:00] to sell this will cut your time in half to find something to offer to your audience by using what you have already. Thanks for listening. Y'all you can find the show notes at she's got vision.com/podcast. If you've enjoyed what you've heard today, please leave a review and subscribe to the podcast. And because word of mouth is still the best marketing Avenue. Please tell a friend to share it. If you do, don't forget to tag us. Yeah, she's got vision on all platforms until next time. Y'all we're wishing you much success. I remember there's always time for cocktails.

Today's episode is all about repurposing your content to create digital products, which is super important as we embark on the holiday season. And many of us are prepping for launches first and foremost, black Friday, which is right around the corner.So hopefully today's episode gives you some ideas on products to create. If you don't have one already lined up. Link to episode transcription: https://drive.google.com/file/d/1PW5Vz1jF5cDn1UuBh7eHd0rNO1yC5NzZ/view?usp=sharing

Episode #006 Leverage Your Business and increase Profits by Creating Products [00:00:00] Terrica: Welcome to the marketing cocktails podcast. We're your hosts. Terrica Strozier, that's me a brand designer and sugar attic and Vanessa Shepherd and launch strategist and content creator. With the love of all things Disney each week, you'll hear, our behind the scenes conversations and expert advice on marketing and launching your next offer while doing it all ethically and organically. And given that bro marketer advice, the book. Thanks for spending some time with us today. Grab a drink and let's jump into today's episode. Welcome to episode six of the marketing and cocktails podcast. Today's episode is all about taking your business to the next level by creating products. This is going to be a solo episode for Vanessa. I will be back on the podcast next week, But today you'll get an insight into the genius marketing brain of Vanessa's so without further ado here's today's episode Vanessa: all right. Let's talk about leveraging your business and increasing profits by creating products. [00:01:00] We're all faced the same 24 hours in a given day, but how you use those hours is what differentiates a successful business from a floundering business. If you're filling your available hours with coaching clients or working one on one. With clients or even subcontracting to somebody else and still aren't bringing in the money you'd like to bring in. And then maybe it's time to try something new. Having multiple streams of income can help to grow your business, expand your reach, and increase your profits all in that same 24 hour time period. So let's look at a couple of examples of other streams of income that can help your business and your income explode over time. So the first one we're going to talk about is product creation. I absolutely love creating products. It's one of those things that I get excited about when most people dread it, it's kind of fine, but no matter what type of product you create, whether it's a webinar or an ebook, a downloadable [00:02:00] packet, online classes, you know, an actual physical published book, printed materials that you're mailing out to people. No matter what type of product that is once the work is done, you can actually sit back and sell those products for years to come. Sure. With some things like courses and dental, little packets and things, depending on what your material is on, you might need to update them, repackage them, make sure they're, you know, still up to sniff and still valuable with what's going on in the world, around you. But the bulk of the work gets done right up front. And of course there's work involved in promoting those products, but many entrepreneurs and business owners find that the marketing work is easier than the actual product creation. So products are priced lower than, say a one on one coaching service or one on one, , service that you're gonna offer to your clients. So your products are still offering to help those people that aren't quite ready for that larger investment. The lower price point also helps to expand your reach to your target audience because you're offering more options [00:03:00] for people you're being able to hit them no matter where they're ready to make an investment, the chances are pretty high that you'll attract people with products first. And then they'll kind of travel through your sales funnel and hopefully purchase say private coaching or one on one services where they're convinced that you can help them. You may also want to consider hiring a customer service agent who can handle all of your product inquiries and problems with some training, your customer service agent can handle all those inquiries without bothering you. And that allows you to have more time for work with your clients. You can also consider your product library as separate gear in your business. One that works in the background where you focus on working with clients and providing that value and building those one on one relationships. So the next thing we're gonna talk about is group coaching, creating group coaching classes still involves you being personally involved, more so than producing a physical product. So it's a lot more of a time investment, [00:04:00] but the great thing about it is that you're still able to reach more people at one time. Then you would, if you were kept working one on one with clients, So you can consider this type of product, a step up from an ebook or a signature course, because you were involved in leading the group. They're getting that one on one time with you. it's just more of a one to many kind of time with you, but they still get to interact with you. They still get to hear from you. They still get that feedback, that you would give them in a one on one environment. But you're actually able to help more people at once. And the cool thing is that those other people are often able to help each other too. So there's multiple win-win situations going on. You can use the time that you spend, to showcase your expertise by personalizing your advice for every person, by being able to facilitate dynamic conversations. Like there's so many ways to use your skills, to be able to help people, one group setting, think of it like how a teacher helps in a classroom. They're able to help, you know, 20, [00:05:00] 30 students at a time. And those students actually learn from it other as well, and get more value out of that experience as long as everybody's, you know, involved in and actually involved in the conversation and making the conversation better. And even in a group coaching situation, your group members should feel that they're getting the advice they need. Not simply one size, all one size fits all advice. if you're not able to be able to tailor advice specifically to people on the spot, then group coaching may not be a good fit for you. So just keep that in mind, if it's something that you're considering adding to your product lineup. And the dynamic group often dictates the conversation, but you should still plan kind of like a course outline of what specific topics you cover in each session. The beauty of group coaching is you can take notes on what works, what doesn't work, so you can fine tune your next session and you can keep learning and building. And the more you do them, the better they'll get over time. And even if you continue group coaching on the same topic, [00:06:00] it'll always be different based on the people in the group. That's the really cool thing about having a class based situation is that it can be totally, yeah. Different depending on who speaks up, who joins who's in the group, what experience they bring. It can be really fun to take one topic and see how many different ways it can go over many classrooms I've taught on. The topic of Kendra, is there talking to the Facebook ads or just creating content and depending on which people are in the room, those conversations can go a thousand different ways. So it's really, really cool to see what I'm bringing to the table, the same kind of skills. they grow a bit over time too, but it's basically the same topic, the same kind of skillset. And then you add other people to that. You kind of plugged them in there and the conversations get really, really cool. So as you can see, adding products or a group coaching package to your business offering allows you to help more people while also earning more profits. But simply creating a product doesn't mean that it will sell. You need [00:07:00] to have a large sequence in place so that you're ready to promote your product. Even before it's completed, you're going to have a live launch sequence. You can have an evergreen launch sequence. You can have something that, is only turned on when you're on vacation. There's so many yeah. Options to be able to launch this product to your audience, that it gives you a bunch of different options that you can use to plug into your strategy, depending on where you're going. So this is something that interests you, this something you want to do, but you're like, Oh, I don't want to go it alone. Join our membership group. Launching made simple what we'll be discussing all things, launching, marketing, your products and services and how to fine tune your marketing for increased profits. I'm all about fine tuning things and testing and making them better and actually making sure that you're having. Your launches in business run in a way that's profitable and that works for you and your unique needs and your audience's needs. So we're giving our students lots of action steps that they can put to use right away with feedback to help keep it improving their [00:08:00] offers, funnels, and launches. Visit she's that vision.com to join. Terrica: Thanks for listening. Y'all you can find the show notes at she's got vision.com/podcast. If you've enjoyed what you've heard today, please leave a review and subscribe to the podcast. And because word of mouth is still the best marketing Avenue. Please tell a friend to share it. If you do, don't forget to tag us. Yeah, she's got vision on all platforms until next time. Y'all we're wishing you much success. I remember there's always time for cocktails.