Marketing Distilled

Paul Monroe is the Director of Marketing at Texas Motor Speedway and an Adjunct Lecturer at Southern Methodist University. He spent a decade with the Dallas Mavericks, the last seven years as Vice President of Marketing and Communications. He started his career at Feld Entertainment, handling regional marketing and sales. In this forty minute episode, we discuss: The differences in marketing NASCAR vs the NBA Why NASCAR’s sponsorship model has been so successful How a brand like NASCAR has evolved from endemic sponsorships to the Fortune 500 How to engage a new generation of fans while continuing to serve an aging and loyal fanbase How the best marketing minds – like Mark Cuban, Eddie Gossage, and Kenneth Feld – keep sales at the forefront Why it doesn’t matter if you have the biggest HD screen in the world (as TMS does) if you don’t fill it with the right content The Show Notes Texas Motor Speedway Paul Monroe The NASCAR Way: The Business that Drives the Sport 

Peter Van Steemburg is with ICM Partners’ International and Independent Film department, matching filmmakers and distributors. ICM Partners is one of the world’s largest talent and literary agencies with offices in New York, Los Angeles, and London. The agency represents creative and technical talent in the fields of motion picture, television, books, music, live performance, branded entertainment, and new media. Prior to that, he was VP of Acquisitions for Magnolia and Magnet Releasing. Crystal Orren manages publicity and communications for Well Go USA Entertainment, a theatrical and home entertainment distribution label that specializes in bringing Action, Genre, and Independent films from the US and around the world, to North America, Latin America, Asia, and Europe. (And yes, she happens to be married to your host.) In this thirty minute episode, Peter, Crystal and I discuss: How a marketer campaigns disparate products (like films) while still supporting the parent brand How the digital disruption that has swept all media is changing the film business What makes a film salable How to get into film marketing The priority of the many different distribution channels for a film

Hugh MacLeod is cofounder and creative director of Gapingvoid, a consultancy that helps companies like Microsoft, Zappos, Rackspace, Goldman Sachs, and Roche Pharmaceuticals challenge and change culture with a methodology that uses cynically hopeful business art to articulate Lean Six Sigma methodologies in visceral, emotional language. He has written three books: Ignore Everybody: and 39 Other Keys to Creativity; Evil Plans: Having Fun on the Road to World Domination; and Freedom is Blogging in Your Underwear. In this hourlong episode, Hugh and I discuss: Why culture matters to productivity, and ultimately marketing What keeps Zappos from being “just a call center with a warehouse and a big UPS account.” How Gapingvoid increased traffic flow at one medical center by 17% What it was like blogging when “there were fewer bloggers in the world than people who write for The Huffington Post today.” Why it’s good to “get bored of your best ideas quickly.” Why email is the hottest new digital marketing tool in 2016 The Show Notes Gapingvoid Hugh on Twitter Hugh’s art Hugh’s books

He’s the principal at Local Onliner, has done pioneering research and strategic consulting in hyperlocal, vertical media, loyalty, promotions, and telecom. He is a frequent speaker on digital marketing trends and publishes a must-read blog for national marketers who sell locally. In this 34-minute episode Peter and I discuss: Can the daily deals model recover? Will beacons be big in retail? Why the home services space is set to soar How custom deals will be more sophisticated in the new year How marketers can decide which “unicorns” to bet on and which to ignore

This episode originally appeared on Rainmaker.FM When people talk about companies who “get” content marketing, big names like GoPro, Marriott, and Ikea tend to dominate the conversation. But while all of these were represented by finalists in the Content Marketer of the Year awards from the Content Marketing institute, it was Vishal Khanna of Wake Forest Innovations who brought home the prize. That’s not surprising when you consider the results of their content marketing efforts: A 600% increase in web-based qualified leads A 183% increase in interactions as a result to the responsive email design and marketing efforts A 100% increase in revenue Trade show traffic doubled In this episode Vishal Khanna and I discuss: Trends we hope to see in marketing in 2016 Why Greensboro, NC is the epicenter of the content marketing universe (sorry, Cleveland) How Wake Forest bought into a content marketing initiative unlike anything else in their space The strategy and tactics that drove interim wins and long-term success How to find the right content creators for your brand How marketing and sales can really work together How you iterate upon a big success