Marketing Genius

http://marketinggenius.tv/wp-content/uploads/2021/01/Robert-Nickell-Rocket-Station.mp3 Grant interviewed Robert Nickell from Rocket Station, a company that helps generate outsourcing content and provides a custom strategy for your company. Many agents think they can’t do everything in the business, and that is mostly true. So, how can they do all these things and maintain a successful business? Where does Rocket Station come in to help with these tasks? Many clients come to Rocket Station overwhelmed by trying to create content, some of them being the top agents in the world. The agents that focus on creating the content and filming videos can hand that raw footage and content over and allow Rocket Station to chop up and perfect content to put out on social media. One video will be spliced into 5 or 6 content pieces to use and repurpose so that you have a whole library of content. They had a client who did an interview and Rocket Station was able to turn that one interview into 37 separate professional videos. The second part of their business is that once you start turning that content and attracting attention, then as agents you have incoming calls, emails, and texts. They help their clients put systems in place to deal with the day-to-day from Rocket Station. Witly has a similar component called the “content compound”. Gary Vaynerchuk taught the Grant Wise team how to take one piece of content and turn it around and create at least 5 pieces of content, whether that be small videos, memes, quotes, etc. from that one video. Many agents don’t take off the employee hat and put on the CEO hat to leverage their business and scale up big. Rocket Station has clients go through a systematic approach before they start creating content to make sure that all the structures are in place to make sure you have everything in place to ensure you will have a successful process for your business. “The first thing we do with all our client partners, and the most successful love this, is spending a little bit of time to first identify the outcomes and goals and what that should look like and what they want to accomplish,” he says, “Then the content that we create should be aligned with that.” Agents don’t walk into a listing appointment without structure and a solid plan, and it is no different in the way Rocket Station approaches their clients and the way they look at creating the content needed to make their client’s business as successful as possible. Every successful agent starts with the end in mind. When you are thinking about visual or video content, think about the end in mind! Many agents have this mindset of crushing through the wall to get things done, and it is very difficult to slow down, map out your processes and put them in place; but if you do that you can make your business much more successful. Robert explains, “Every time a phone rings, there needs to be a script, every time a video is created there needs to be a process for how that video gets distributed, how the memes get created and distributed- once you have those processes in place, you’re ready to go crush it.” If you have reoccurring questions, you can record a video answering that question, and when you get asked that question again, you can send it and save yourself 10 minutes of your day. You do the same thing with text message questions that you send; you copy and paste a past message you have sent before. Robert says, “We like to help people set up their business so it sets up their life and greater purpose- to be a better dad or a better husband or whatever it is they are trying to do.” Connect with Rocket Station and learn more by emailing brooks@rocketstaion.com http://marketinggenius.tv/wp-content/uploads/2021/01/Optimizing-Your-Time-and-Business-Strategy-with-Rocket-Station-Episode-92.mp4    

http://marketinggenius.tv/wp-content/uploads/2021/01/CG-Podcast-with-Setema-Gali-Jr-.mp3 Setema is an Entrepreneur, Coach to Entrepreneurs, Business Owners, and Pro-Athletes. He is a Best-Selling Author of Winning After the Game, as well as a speaker and influencer. He played football for BYU and ended up in the NFL for a small time, winning a Superbowl with the Patriots. He read Rich Dad, Poor Dad (over and over!) and it changed his way of thinking about entrepreneurship. He went through a rough season during the 2008 economy crash, and from there he began turning it around, and helping others to do the same. “My mission today is to unleash human potential, and help those humans maximize their performance in the world; how they live and what they do.” He uses Facebook marketing to hook in clients who need coaching, help them build their principles, and reorient their entire life from their faith, family, to their business. “Everyone wants to quit the first night, like, ‘What did I pay for?” The work is hard, but they help people bridge the gap they need to to be successful. “I help people to get unstuck and get aligned… to get the desired result.” What is getting in the way from them growing and being successful? It’s about figuring that out and getting past it! Setema says, “I’m not a cookie cut coach where I teach ‘this model’ and then it’s ‘see you later!’” If you want to leave the past in the past and create from where they are, you have to become a greater version of yourself or a version of yourself you haven’t become yet. Some clients want to talk about the past, but many want to move forward and begin progress. It starts with asking simple, powerful questions. If you ask powerful questions you are going to get powerful answers. He always starts with “Where do you NOT want to be?” because for most people that is easy! He explains, “Once we take what they don’t want we just flip it to the opposite.” Many want financial freedom, but he pushes them to define and figure out what “financial freedom” means for them. What does that look like? What is the number? It is often difficult for people to articulate at first because they base their goals on their current situation and what they know. “Many can’t fathom making 500k, so as a coach I have to paint a picture of some possibilities,” Setema says. Many people think it’s all about getting up, going to work, paying the bills, and coming back home. “You want to be clear about the lifestyle you want to live, not just the money- where you work, how often you travel, what you do… and once we help people start getting clear about that then they really want it!” He explains. After they help clients get clarity on the future they want the next step is to get committed to it; Setema has fun helping people create new possibilities. He has clients that started at 300 pounds and wanted to find health; they have had people who were on the verge of divorce with papers and they burned them and now they are happily married. Casting a vision gets people pumped and connected with why they want it and then the next step is figuring out how to get there. They have a model called “The Path”, which is a 12-week program with a tangible outcome/goal: Declare what you want Define what is required to make your goal and write it down Decide if you’re willing to do the required actions to get where you want Create a version of you that is consistent and congruent with creating the intended result Commit every day to doing what is required to achieve your goal Complete your goal Many want to go from step 1 to 6, but there are steps in between that are necessary to really achieve what you want. Commitment is a way of being, not something you just do. It is also not willpower; that wears off. Commitment is something you do every day to get you where you want. To keep yourself committed, Setema has 3 steps: Reset daily by looking at what you’ve done; this might look like meditating, working out, having a coach, playing with your kids, taking your spouse out to dinner. Ask yourself ‘What is the thought I am believing that is causing me to drift?’ Stay focused and get the job you need to done so that you can focus on home and family life. There is a time to grind, but at some point you have to ask yourself whether that is your goal and what you want from life. Most people are going to say that something else is their objective. “You don’t want to find yourself busting yourself up to climb a ladder only to realize when you get at the top that it was leaning against the wrong wall,” Setema explains. He says, “The greatest investment you make, aside from investing in yourself as a business leader, is in your home.” You don’t have to sacrifice your marriage, fitness, or spirituality in order to be successful; you can have it all! “My business thrives when my home and spiritual life are in alignment.” Momentum is big, because we have a natural resistance daily to get up and do what needs to be done. When you have that momentum, you have to ride it and press into it. Setema’s coaching principles are all about a dimensional balance of work, home, and spirituality, “If you can stay balanced you can weather any storm.” Strong people respond, weak people react. You have to build muscle memory to make small progressions and eventually quantum leaps without the excuses or impulsive reactions. “Sometimes when you’re ready to go quantum, the people around you aren’t… there is a large gap and it might be easy for you, but you have your spouse, children, and whoever else… get them to rise with you!” Connect with Setema Gali at www.setemagali.com You will find his Instagram, podcast, and other ways to help you find transformation in your life.

http://marketinggenius.tv/wp-content/uploads/2021/01/Client-Generation-Podcast-David-Dodge.mp3 David Dodge is a Real Estate Investor in St. Louis, Missouri. He wrote a book called The Ultimate Guide to Wholesaling Real Estate. His business has two components- an acquisition side and a disposition side. They wholesale properties, flip and sell properties, and buy and hold properties. “We trade convenience for a discount,” David explains, the convenience comes to homeowners who want to sell fast. Their company ‘House Sold Easy’, which they market to sellers, buys homes in cash, uses limited inspections on homes, and closes faster than average. Their goal isn’t to get listings, but to buy properties from the seller at a discount price and either turn around and sell, flip, or hold. They buy just under 100 homes a year. They get 25% of their leads from referrals. They are clear with their homeowners that they don’t pay retail, telling them this in very clear terms right up front. There is a lot of honesty and transparency to sellers; there is no bait-and-switch. This transparency started early in the company when sellers weren’t aware they would be leaving money on the table and deals often fell through. They look for people who need to sell; they don’t need to buy, so when they get a deal on a house it is a win-win for both parties. “My goal is to solve a problem for these people who are trying to sell a house,” David says. The most ideal situation is when both the seller and the property is distressed. If homeowners don’t want to sell to him right away he connects them with an agent and if they haven’t sold their home a few weeks down the road he follows back up with them. This process can take 3 months, or it can take a year, depending on how quickly the homeowner needs to sell. The disposition side of their company, ‘Discount Property Investor’ is the side of the business that deals with selling homes to investors. So, what does it look like to get into the wholesale business? “As a wholesaler, all we really do is provide liquidity to the marketplace,” David says, “I will buy any house in St. Louis for the right price… As investors we need to buy this property and have enough meat on the bones to make a profit. The definition of business is the act of making money, so if I can’t buy this property and make money then there is no incentive for me to provide [the seller] with convenience.” Educate potential sellers on their options: they can sell through an agent or they can sell to you at a discounted price quickly for cash. If they go with an agent or make no decision at all, be sure to follow up later. Look for distressed, vacant properties that might have a high propensity to go wholesale; also look for for-sale-by-owner homes. Dodge did a lot of banded signs and cold calls at the beginning of the business, “If you make 200-300 cold calls you’re going to find someone.” You might not have the resources at the very beginning for paid marketing, but you probably have time to allocate towards cold calling, texting, and building references. Once you have built up your business and budget, then you can start buying marketing. One thing that David reinforces throughout is this, “If you’re starting out, you need to learn how to motivate sellers and trade convenience for a discount.” To get in touch with David Dodge visit his Instagram @DavidAlanDodge http://marketinggenius.tv/wp-content/uploads/2021/01/Client-Generation-Podcast-David-Dodge-EP-90.mp4

http://marketinggenius.tv/wp-content/uploads/2021/01/Client-Generation-Podcast-David-Dodge.mp3 David Dodge is a Real Estate Investor in St. Louis, Missouri. He wrote a book called The Ultimate Guide to Wholesaling Real Estate. His business has two components- an acquisition side and a disposition side. They wholesale properties, flip and sell properties, and buy and hold properties. “We trade convenience for a discount,” David explains, the convenience comes to homeowners who want to sell fast. Their company ‘House Sold Easy’, which they market to sellers, buys homes in cash, uses limited inspections on homes, and closes faster than average. Their goal isn’t to get listings, but to buy properties from the seller at a discount price and either turn around and sell, flip, or hold. They buy just under 100 homes a year. They get 25% of their leads from referrals. They are clear with their homeowners that they don’t pay retail, telling them this in very clear terms right up front. There is a lot of honesty and transparency to sellers; there is no bait-and-switch. This transparency started early in the company when sellers weren’t aware they would be leaving money on the table and deals often fell through. They look for people who need to sell; they don’t need to buy, so when they get a deal on a house it is a win-win for both parties. “My goal is to solve a problem for these people who are trying to sell a house,” David says. The most ideal situation is when both the seller and the property is distressed. If homeowners don’t want to sell to him right away he connects them with an agent and if they haven’t sold their home a few weeks down the road he follows back up with them. This process can take 3 months, or it can take a year, depending on how quickly the homeowner needs to sell. The disposition side of their company, ‘Discount Property Investor’ is the side of the business that deals with selling homes to investors. So, what does it look like to get into the wholesale business? “As a wholesaler, all we really do is provide liquidity to the marketplace,” David says, “I will buy any house in St. Louis for the right price… As investors we need to buy this property and have enough meat on the bones to make a profit. The definition of business is the act of making money, so if I can’t buy this property and make money then there is no incentive for me to provide [the seller] with convenience.” Educate potential sellers on their options: they can sell through an agent or they can sell to you at a discounted price quickly for cash. If they go with an agent or make no decision at all, be sure to follow up later. Look for distressed, vacant properties that might have a high propensity to go wholesale; also look for for-sale-by-owner homes. Dodge did a lot of banded signs and cold calls at the beginning of the business, “If you make 200-300 cold calls you’re going to find someone.” You might not have the resources at the very beginning for paid marketing, but you probably have time to allocate towards cold calling, texting, and building references. Once you have built up your business and budget, then you can start buying marketing. One thing that David reinforces throughout is this, “If you’re starting out, you need to learn how to motivate sellers and trade convenience for a discount.” To get in touch with David Dodge visit his Instagram @DavidAlanDodge http://marketinggenius.tv/wp-content/uploads/2021/01/Client-Generation-Podcast-David-Dodge-EP-90.mp4

http://marketinggenius.tv/wp-content/uploads/2021/01/Client-Generation-Podcast-David-Dodge.mp3 David Dodge is a Real Estate Investor in St. Louis, Missouri. He wrote a book called The Ultimate Guide to Wholesaling Real Estate. His business has two components- an acquisition side and a disposition side. They wholesale properties, flip and sell properties, and buy and hold properties. “We trade convenience for a discount,” David explains, the convenience comes to homeowners who want to sell fast. Their company ‘House Sold Easy’, which they market to sellers, buys homes in cash, uses limited inspections on homes, and closes faster than average. Their goal isn’t to get listings, but to buy properties from the seller at a discount price and either turn around and sell, flip, or hold. They buy just under 100 homes a year. They get 25% of their leads from referrals. They are clear with their homeowners that they don’t pay retail, telling them this in very clear terms right up front. There is a lot of honesty and transparency to sellers; there is no bait-and-switch. This transparency started early in the company when sellers weren’t aware they would be leaving money on the table and deals often fell through. They look for people who need to sell; they don’t need to buy, so when they get a deal on a house it is a win-win for both parties. “My goal is to solve a problem for these people who are trying to sell a house,” David says. The most ideal situation is when both the seller and the property is distressed. If homeowners don’t want to sell to him right away he connects them with an agent and if they haven’t sold their home a few weeks down the road he follows back up with them. This process can take 3 months, or it can take a year, depending on how quickly the homeowner needs to sell. The disposition side of their company, ‘Discount Property Investor’ is the side of the business that deals with selling homes to investors. So, what does it look like to get into the wholesale business? “As a wholesaler, all we really do is provide liquidity to the marketplace,” David says, “I will buy any house in St. Louis for the right price… As investors we need to buy this property and have enough meat on the bones to make a profit. The definition of business is the act of making money, so if I can’t buy this property and make money then there is no incentive for me to provide [the seller] with convenience.” Educate potential sellers on their options: they can sell through an agent or they can sell to you at a discounted price quickly for cash. If they go with an agent or make no decision at all, be sure to follow up later. Look for distressed, vacant properties that might have a high propensity to go wholesale; also look for for-sale-by-owner homes. Dodge did a lot of banded signs and cold calls at the beginning of the business, “If you make 200-300 cold calls you’re going to find someone.” You might not have the resources at the very beginning for paid marketing, but you probably have time to allocate towards cold calling, texting, and building references. Once you have built up your business and budget, then you can start buying marketing. One thing that David reinforces throughout is this, “If you’re starting out, you need to learn how to motivate sellers and trade convenience for a discount.” To get in touch with David Dodge visit his Instagram @DavidAlanDodge http://marketinggenius.tv/wp-content/uploads/2021/01/Client-Generation-Podcast-David-Dodge-EP-90.mp4

http://marketinggenius.tv/wp-content/uploads/2021/01/CG-Podcast-wSean-Carpenter.mp3 Sean Carpenter has spent 21 years in real estate. He grew up in Columbus, OH and then went on to University of Florida. After college Sean was a golf pro for 3 years. He actively sold real estate for 4 years and then became a branch manager. He soon realized he had a passion and talent for speaking, and started Sean Speaks, talking about how to be a successful real estate agent and take care of your customers. There are three main things Sean teaches: Building relationships, solving problems, and having fun, “Everything else will take care of itself if you do those three things!” So how do you have fun in the industry today when there are so many moving parts? “You choose a good attitude. If you don’t put your feet on the floor in the morning and decide to have a good day it’s all down-hill from there,” Sean explains, “Having fun with your family, your clients, your peers- and knowing that not every conversation has to be about real estate. Having fun ties into the types of clients that I want to find. Finding who your audience wants to be- there are so many opportunities to find the right person why wouldn’t you take advantage of that?” Grant agrees, “If you try to work with everyone, you work with no one.” Every person is unique, it’s not the agent’s job is to have something in common with the client, we are all different, so it isn’t necessary to put a label on them. It all boils down to who are they at their base- are they a buyer, seller, or investor? “Building relationships is really building top of mind awareness, so that when people think about real estate, they think of me,” says Sean. The game has really changed since Sean first started back in real estate in 2016. He has seen the market change and the need to adapt. “There is instant demand because [clients] can get information and answers quicker. The social media aspect, and the fact that almost everything we do happens through the phone in our hand means we have to think differently to the consumer through the small screen and how we are capturing their attention.” If I Sean can earn your trust, he believes he can earn your attention- and that process is cyclical. He believes in three C’s to earning the client’s trust: COMPETENCE- how good am I at what I do CONFIDENCE- your answers, body language, eye contact is confident CONSISTENCY- how consistent are you? Most agents work more in business support DOING but not making the touches that need to be made in order to stay top-of-mind; if you only focus on business support there is soon no business. Agents should be spending a portion of their day on business development. There are some simple ways Sean makes sure he is Developing his Business each morning before working on the business support roles: 5 handwritten notes, some of these might be thank you notes Hot sheets- see what new listings have hit the market and call clients about these listings that are in the area of the listing Happy birthdays to clients that day High fives- 5 likes, comments, retweets, and texts on the SM platforms Grant explains that agents get hyper-focused on cold-calls and the ‘doing’, but “You don’t have to ask for the business, you just have to stay top-of-mind by caring about people. Not all wins in business are monetary. It’s not always this tool called money that is going to drive your success.” Sean has a blog with almost a thousand posts, and he shares knowledge to help other agents learn how to build their business and build relationships. Contact with Sean on: Twitter @Seancarp Instagram @seancarp Blog seancarpenter.com http://marketinggenius.tv/wp-content/uploads/2021/01/CG-Podcast-wSean-Carpenter.mp4

http://marketinggenius.tv/wp-content/uploads/2021/01/CG-Podcast-wSean-Carpenter.mp3 Sean Carpenter has spent 21 years in real estate. He grew up in Columbus, OH and then went on to University of Florida. After college Sean was a golf pro for 3 years. He actively sold real estate for 4 years and then became a branch manager. He soon realized he had a passion and talent for speaking, and started Sean Speaks, talking about how to be a successful real estate agent and take care of your customers. There are three main things Sean teaches: Building relationships, solving problems, and having fun, “Everything else will take care of itself if you do those three things!” So how do you have fun in the industry today when there are so many moving parts? “You choose a good attitude. If you don’t put your feet on the floor in the morning and decide to have a good day it’s all down-hill from there,” Sean explains, “Having fun with your family, your clients, your peers- and knowing that not every conversation has to be about real estate. Having fun ties into the types of clients that I want to find. Finding who your audience wants to be- there are so many opportunities to find the right person why wouldn’t you take advantage of that?” Grant agrees, “If you try to work with everyone, you work with no one.” Every person is unique, it’s not the agent’s job is to have something in common with the client, we are all different, so it isn’t necessary to put a label on them. It all boils down to who are they at their base- are they a buyer, seller, or investor? “Building relationships is really building top of mind awareness, so that when people think about real estate, they think of me,” says Sean. The game has really changed since Sean first started back in real estate in 2016. He has seen the market change and the need to adapt. “There is instant demand because [clients] can get information and answers quicker. The social media aspect, and the fact that almost everything we do happens through the phone in our hand means we have to think differently to the consumer through the small screen and how we are capturing their attention.” If I Sean can earn your trust, he believes he can earn your attention- and that process is cyclical. He believes in three C’s to earning the client’s trust: COMPETENCE- how good am I at what I do CONFIDENCE- your answers, body language, eye contact is confident CONSISTENCY- how consistent are you? Most agents work more in business support DOING but not making the touches that need to be made in order to stay top-of-mind; if you only focus on business support there is soon no business. Agents should be spending a portion of their day on business development. There are some simple ways Sean makes sure he is Developing his Business each morning before working on the business support roles: 5 handwritten notes, some of these might be thank you notes Hot sheets- see what new listings have hit the market and call clients about these listings that are in the area of the listing Happy birthdays to clients that day High fives- 5 likes, comments, retweets, and texts on the SM platforms Grant explains that agents get hyper-focused on cold-calls and the ‘doing’, but “You don’t have to ask for the business, you just have to stay top-of-mind by caring about people. Not all wins in business are monetary. It’s not always this tool called money that is going to drive your success.” Sean has a blog with almost a thousand posts, and he shares knowledge to help other agents learn how to build their business and build relationships. Contact with Sean on: Twitter @Seancarp Instagram @seancarp Blog seancarpenter.com http://marketinggenius.tv/wp-content/uploads/2021/01/CG-Podcast-wSean-Carpenter.mp4

http://marketinggenius.tv/wp-content/uploads/2021/01/CG-Podcast-wSean-Carpenter.mp3 Sean Carpenter has spent 21 years in real estate. He grew up in Columbus, OH and then went on to University of Florida. After college Sean was a golf pro for 3 years. He actively sold real estate for 4 years and then became a branch manager. He soon realized he had a passion and talent for speaking, and started Sean Speaks, talking about how to be a successful real estate agent and take care of your customers. There are three main things Sean teaches: Building relationships, solving problems, and having fun, “Everything else will take care of itself if you do those three things!” So how do you have fun in the industry today when there are so many moving parts? “You choose a good attitude. If you don’t put your feet on the floor in the morning and decide to have a good day it’s all down-hill from there,” Sean explains, “Having fun with your family, your clients, your peers- and knowing that not every conversation has to be about real estate. Having fun ties into the types of clients that I want to find. Finding who your audience wants to be- there are so many opportunities to find the right person why wouldn’t you take advantage of that?” Grant agrees, “If you try to work with everyone, you work with no one.” Every person is unique, it’s not the agent’s job is to have something in common with the client, we are all different, so it isn’t necessary to put a label on them. It all boils down to who are they at their base- are they a buyer, seller, or investor? “Building relationships is really building top of mind awareness, so that when people think about real estate, they think of me,” says Sean. The game has really changed since Sean first started back in real estate in 2016. He has seen the market change and the need to adapt. “There is instant demand because [clients] can get information and answers quicker. The social media aspect, and the fact that almost everything we do happens through the phone in our hand means we have to think differently to the consumer through the small screen and how we are capturing their attention.” If I Sean can earn your trust, he believes he can earn your attention- and that process is cyclical. He believes in three C’s to earning the client’s trust: COMPETENCE- how good am I at what I do CONFIDENCE- your answers, body language, eye contact is confident CONSISTENCY- how consistent are you? Most agents work more in business support DOING but not making the touches that need to be made in order to stay top-of-mind; if you only focus on business support there is soon no business. Agents should be spending a portion of their day on business development. There are some simple ways Sean makes sure he is Developing his Business each morning before working on the business support roles: 5 handwritten notes, some of these might be thank you notes Hot sheets- see what new listings have hit the market and call clients about these listings that are in the area of the listing Happy birthdays to clients that day High fives- 5 likes, comments, retweets, and texts on the SM platforms Grant explains that agents get hyper-focused on cold-calls and the ‘doing’, but “You don’t have to ask for the business, you just have to stay top-of-mind by caring about people. Not all wins in business are monetary. It’s not always this tool called money that is going to drive your success.” Sean has a blog with almost a thousand posts, and he shares knowledge to help other agents learn how to build their business and build relationships. Contact with Sean on: Twitter @Seancarp Instagram @seancarp Blog seancarpenter.com http://marketinggenius.tv/wp-content/uploads/2021/01/CG-Podcast-wSean-Carpenter.mp4

http://marketinggenius.tv/wp-content/uploads/2021/01/CG_Name-Change-for-Podcast_1-1.mp3 We want you to know that we are changing the name of the podcast to the Client Generation Podcast. Over the years, we have discovered what it is we help people do and what we ultimately want to be known for helping agents do: – Generating Leads – Building a brand – Converting customers We think that this new name reflects what it is we do. We would like to interview some of the most successful influencers in real estate so that you can have tactical takeaways that would allow you to succeed. The name is changing, but if you are subscribed to Marketing Genius Podcast you will not need to subscribe again. Thanks again for following along on this journey, Grant

http://marketinggenius.tv/wp-content/uploads/2021/01/CG_Name-Change-for-Podcast_1-1.mp3 We want you to know that we are changing the name of the podcast to the Client Generation Podcast. Over the years, we have discovered what it is we help people do and what we ultimately want to be known for helping agents do: – Generating Leads – Building a brand – Converting customers We think that this new name reflects what it is we do. We would like to interview some of the most successful influencers in real estate so that you can have tactical takeaways that would allow you to succeed. The name is changing, but if you are subscribed to Marketing Genius Podcast you will not need to subscribe again. Thanks again for following along on this journey, Grant

http://marketinggenius.tv/wp-content/uploads/2021/01/CG_Name-Change-for-Podcast_1-1.mp3 We want you to know that we are changing the name of the podcast to the Client Generation Podcast. Over the years, we have discovered what it is we help people do and what we ultimately want to be known for helping agents do: – Generating Leads – Building a brand – Converting customers We think that this new name reflects what it is we do. We would like to interview some of the most successful influencers in real estate so that you can have tactical takeaways that would allow you to succeed. The name is changing, but if you are subscribed to Marketing Genius Podcast you will not need to subscribe again. Thanks again for following along on this journey, Grant

http://marketinggenius.tv/wp-content/uploads/2021/01/Eleni-Sommerschield.mp3 Eleni Somershield’s the chief operating officer at Wise Agent. She has a degree in computer science. She is a developer and programer, she’s been in the computer development field for 10 years. Her goal is to build the best CRM program out there. Wise Agent is a CRM for real estate agents for contact management, and other components such as drip campaigns, video texting, call lists to stay up-to-date on your follow ups. They also have monthly newsletters that customers can send out as a postcard and the capability to send up to 2,500 emails per day. They have a lead automation system that will help you automatically respond to any lead that you gain online. Wise Agent is $29 per subscriber, you can have up to 5 agents using that account. One area that agents struggle is that leads comes in from multiple sources and then they don’t know what to say or do with those leads. You want to have a good flow and you want to know where they’re coming from. If a lead came from a FB ad, you don’t want to direct them to your Facebook page, you want to direct them to your website or Instagram. Wise Agent helps you filter through these leads to make sure they are being directed to next best step. You can put them on different drip campaigns and test out what works best with different leads. The most important thing with any lead is asking them, “Hey, I’d love to follow up with you, when is a good time to talk?” That call-to-action is critical. Give them a reason to respond to your email or message. If you have a partial lead- a name and email- Wise Agent can search Facebook, LinkedIn, or basically any public information on this lead so that you can have as much information as you need so that you can know what they’re looking for in a future home. Wise Agent can also pull Equifax information from leads so you can know their financial status. The information that they take from public online information can tell you if they’ve recently made a big life change like marriage, a new baby, and so on so that you know when they might be considering a move. You can search on Wise Agent for a high propensity to move or a FICO score so you can know which leads to follow up with at that time. Witly is integrated with Wise Agent, so it gives Witly the ability to create custom targeted audiences to fire off to, so not only is the agent following up because of the strategic analytics from Wise Agent, they also have Witly who is targeting them towards you as an agent. “It’s rocket fuel when people feel like you are intuitively right in front of them when they need something- and in our case it is real estate.” -GW “Give your clients what they’re looking for so you’re constantly in front of them so that when they’re looking to buy you’re right there.” -Eleni Contact Wise Agent: Wiseagent.com/witly sign up and get a 14-day trial and a “Getting Started Session”, including content and drip campaigns http://marketinggenius.tv/wp-content/uploads/2021/01/Wise-Agent-Eleni-Podcast.mp4

Eleni Sommerschield’s the chief operating officer at Wise Agent. She has a degree in computer science. She is a developer and programer, she’s been in the computer development field for 10 years. Her goal is to build the best CRM program out there. Wise Agent is a CRM for real estate agents for contact management, and other components such as drip campaigns, video texting, call lists to stay up-to-date on your follow ups. They also have monthly newsletters that customers can send out as a postcard and the capability to send up to 2,500 emails per day. They have a lead automation system that will help you automatically respond to any lead that you gain online. Wise Agent is $29 per subscriber, you can have up to 5 agents using that account. One area that agents struggle is that leads comes in from multiple sources and then they don’t know what to say or do with those leads. You want to have a good flow and you want to know where they’re coming from. If a lead came from a FB ad, you don’t want to direct them to your Facebook page, you want to direct them to your website or Instagram. Wise Agent helps you filter through these leads to make sure they are being directed to next best step. You can put them on different drip campaigns and test out what works best with different leads. The most important thing with any lead is asking them, “Hey, I’d love to follow up with you, when is a good time to talk?” That call-to-action is critical. Give them a reason to respond to your email or message. If you have a partial lead- a name and email- Wise Agent can search Facebook, LinkedIn, or basically any public information on this lead so that you can have as much information as you need so that you can know what they’re looking for in a future home. Wise Agent can also pull Equifax information from leads so you can know their financial status. The information that they take from public online information can tell you if they’ve recently made a big life change like marriage, a new baby, and so on so that you know when they might be considering a move. You can search on Wise Agent for a high propensity to move or a FICO score so you can know which leads to follow up with at that time. Witly is integrated with Wise Agent, so it gives Witly the ability to create custom targeted audiences to fire off to, so not only is the agent following up because of the strategic analytics from Wise Agent, they also have Witly who is targeting them towards you as an agent. Contact Wise Agent: Wiseagent.com/witly sign up and get a 14-day trial and a “Getting Started Session”, including content and drip campaigns  

http://marketinggenius.tv/wp-content/uploads/2021/01/Eleni-Sommerschield.mp3 Eleni Somershield’s the chief operating officer at Wise Agent. She has a degree in computer science. She is a developer and programer, she’s been in the computer development field for 10 years. Her goal is to build the best CRM program out there. Wise Agent is a CRM for real estate agents for contact management, and other components such as drip campaigns, video texting, call lists to stay up-to-date on your follow ups. They also have monthly newsletters that customers can send out as a postcard and the capability to send up to 2,500 emails per day. They have a lead automation system that will help you automatically respond to any lead that you gain online. Wise Agent is $29 per subscriber, you can have up to 5 agents using that account. One area that agents struggle is that leads comes in from multiple sources and then they don’t know what to say or do with those leads. You want to have a good flow and you want to know where they’re coming from. If a lead came from a FB ad, you don’t want to direct them to your Facebook page, you want to direct them to your website or Instagram. Wise Agent helps you filter through these leads to make sure they are being directed to next best step. You can put them on different drip campaigns and test out what works best with different leads. The most important thing with any lead is asking them, “Hey, I’d love to follow up with you, when is a good time to talk?” That call-to-action is critical. Give them a reason to respond to your email or message. If you have a partial lead- a name and email- Wise Agent can search Facebook, LinkedIn, or basically any public information on this lead so that you can have as much information as you need so that you can know what they’re looking for in a future home. Wise Agent can also pull Equifax information from leads so you can know their financial status. The information that they take from public online information can tell you if they’ve recently made a big life change like marriage, a new baby, and so on so that you know when they might be considering a move. You can search on Wise Agent for a high propensity to move or a FICO score so you can know which leads to follow up with at that time. Witly is integrated with Wise Agent, so it gives Witly the ability to create custom targeted audiences to fire off to, so not only is the agent following up because of the strategic analytics from Wise Agent, they also have Witly who is targeting them towards you as an agent. “It’s rocket fuel when people feel like you are intuitively right in front of them when they need something- and in our case it is real estate.” -GW “Give your clients what they’re looking for so you’re constantly in front of them so that when they’re looking to buy you’re right there.” -Eleni Contact Wise Agent: Wiseagent.com/witly sign up and get a 14-day trial and a “Getting Started Session”, including content and drip campaigns http://marketinggenius.tv/wp-content/uploads/2021/01/Wise-Agent-Eleni-Podcast.mp4

http://marketinggenius.tv/wp-content/uploads/2021/01/Eleni-Sommerschield.mp3 Eleni Somershield’s the chief operating officer at Wise Agent. She has a degree in computer science. She is a developer and programer, she’s been in the computer development field for 10 years. Her goal is to build the best CRM program out there. Wise Agent is a CRM for real estate agents for contact management, and other components such as drip campaigns, video texting, call lists to stay up-to-date on your follow ups. They also have monthly newsletters that customers can send out as a postcard and the capability to send up to 2,500 emails per day. They have a lead automation system that will help you automatically respond to any lead that you gain online. Wise Agent is $29 per subscriber, you can have up to 5 agents using that account. One area that agents struggle is that leads comes in from multiple sources and then they don’t know what to say or do with those leads. You want to have a good flow and you want to know where they’re coming from. If a lead came from a FB ad, you don’t want to direct them to your Facebook page, you want to direct them to your website or Instagram. Wise Agent helps you filter through these leads to make sure they are being directed to next best step. You can put them on different drip campaigns and test out what works best with different leads. The most important thing with any lead is asking them, “Hey, I’d love to follow up with you, when is a good time to talk?” That call-to-action is critical. Give them a reason to respond to your email or message. If you have a partial lead- a name and email- Wise Agent can search Facebook, LinkedIn, or basically any public information on this lead so that you can have as much information as you need so that you can know what they’re looking for in a future home. Wise Agent can also pull Equifax information from leads so you can know their financial status. The information that they take from public online information can tell you if they’ve recently made a big life change like marriage, a new baby, and so on so that you know when they might be considering a move. You can search on Wise Agent for a high propensity to move or a FICO score so you can know which leads to follow up with at that time. Witly is integrated with Wise Agent, so it gives Witly the ability to create custom targeted audiences to fire off to, so not only is the agent following up because of the strategic analytics from Wise Agent, they also have Witly who is targeting them towards you as an agent. “It’s rocket fuel when people feel like you are intuitively right in front of them when they need something- and in our case it is real estate.” -GW “Give your clients what they’re looking for so you’re constantly in front of them so that when they’re looking to buy you’re right there.” -Eleni Contact Wise Agent: Wiseagent.com/witly sign up and get a 14-day trial and a “Getting Started Session”, including content and drip campaigns http://marketinggenius.tv/wp-content/uploads/2021/01/Wise-Agent-Eleni-Podcast.mp4

http://marketinggenius.tv/wp-content/uploads/2020/12/Roh-Habibi_2.mp3   Roh Habibi is a luxury real estate expert in San Francisco, CA. Featured on Bravo’s Million Dollar Listing in San Francisco, Roh is sought after by high-end, discerning clientele and major developers alike, The Habibi Group specializes in opulent resale properties, ground-up developments, and conversions in SF, Silicon Valley, and the Tri-Valley. With a background in finance and wealth management, Roh is able to leverage his knowledge of tax and estate planning to expertly guide his clients through the real estate investment process and safeguarding their wealth. Renowned locally and globally, the multicultural and multilingual Habibi Group possesses a unique knowledge of foreign markets. With fluency in English, Farsi, Dari, Arabic, Portuguese, Mandarin, and Spanish, The Habibi Group specializes in working with Venture Capitalists, Hedge Fund Managers, Founders of companies, C suite executives, foreign investors (EB-5), Athletes, those in the Entertainment industry, developers, and also clients unfamiliar with the SF Bay Area landscape to provide a streamlined process from fruition to completion. After meeting Roh in LA during an Inman Connect event we decided to hop on a quick podcast to talk about marketing and sales. One of the biggest takeaways from my talk, as Roh puts it, is really nailing down your ideal client. In this episode, we talk about Roh’s ideal client and how to create a marketing plan based on understanding that person, inside and out. We also discuss how to engage “higher” end buyers and sellers who may not interact much on social media. To learn more about Roh, visit his website: https://www.rohhabibi.com/

http://marketinggenius.tv/wp-content/uploads/2020/12/Roh-Habibi_2.mp3   Roh Habibi is a luxury real estate expert in San Francisco, CA. Featured on Bravo’s Million Dollar Listing in San Francisco, Roh is sought after by high-end, discerning clientele and major developers alike, The Habibi Group specializes in opulent resale properties, ground-up developments, and conversions in SF, Silicon Valley, and the Tri-Valley. With a background in finance and wealth management, Roh is able to leverage his knowledge of tax and estate planning to expertly guide his clients through the real estate investment process and safeguarding their wealth. Renowned locally and globally, the multicultural and multilingual Habibi Group possesses a unique knowledge of foreign markets. With fluency in English, Farsi, Dari, Arabic, Portuguese, Mandarin, and Spanish, The Habibi Group specializes in working with Venture Capitalists, Hedge Fund Managers, Founders of companies, C suite executives, foreign investors (EB-5), Athletes, those in the Entertainment industry, developers, and also clients unfamiliar with the SF Bay Area landscape to provide a streamlined process from fruition to completion. After meeting Roh in LA during an Inman Connect event we decided to hop on a quick podcast to talk about marketing and sales. One of the biggest takeaways from my talk, as Roh puts it, is really nailing down your ideal client. In this episode, we talk about Roh’s ideal client and how to create a marketing plan based on understanding that person, inside and out. We also discuss how to engage “higher” end buyers and sellers who may not interact much on social media. To learn more about Roh, visit his website: https://www.rohhabibi.com/

http://marketinggenius.tv/wp-content/uploads/2020/12/Roh-Habibi_2.mp3   Roh Habibi is a luxury real estate expert in San Francisco, CA. Featured on Bravo’s Million Dollar Listing in San Francisco, Roh is sought after by high-end, discerning clientele and major developers alike, The Habibi Group specializes in opulent resale properties, ground-up developments, and conversions in SF, Silicon Valley, and the Tri-Valley. With a background in finance and wealth management, Roh is able to leverage his knowledge of tax and estate planning to expertly guide his clients through the real estate investment process and safeguarding their wealth. Renowned locally and globally, the multicultural and multilingual Habibi Group possesses a unique knowledge of foreign markets. With fluency in English, Farsi, Dari, Arabic, Portuguese, Mandarin, and Spanish, The Habibi Group specializes in working with Venture Capitalists, Hedge Fund Managers, Founders of companies, C suite executives, foreign investors (EB-5), Athletes, those in the Entertainment industry, developers, and also clients unfamiliar with the SF Bay Area landscape to provide a streamlined process from fruition to completion. After meeting Roh in LA during an Inman Connect event we decided to hop on a quick podcast to talk about marketing and sales. One of the biggest takeaways from my talk, as Roh puts it, is really nailing down your ideal client. In this episode, we talk about Roh’s ideal client and how to create a marketing plan based on understanding that person, inside and out. We also discuss how to engage “higher” end buyers and sellers who may not interact much on social media. To learn more about Roh, visit his website: https://www.rohhabibi.com/

http://marketinggenius.tv/wp-content/uploads/2020/12/Chris-Kubbernus.mp3 Chris Kubbernus is a master of social and digital marketing. He knew he wanted to be in marketing as young as 12 years old, reading books on marketing cover to cover, and doing an internship in marketing at age 14. He went to school for communications, and moved to Toronto, Canada to start a career in Venture Capital. In 2008 he moved to 2008 and got married. He worked for advertising agencies and on the marketing side. He started his own agency, Kubbco in 2016 and started working on personal branding building his own company doing social media and management for large brands, mainly pharmaceutical companies. “The best kind of content is when you understand the audience, you understand the people you are trying to target, and you are mixing content with context… the best method to find out if it works is testing with Facebook or Instagram you can split test that and find out what works,” Chris explains. When you’re looking at analytics, many companies are looking at reach, but Chris looks at shareability, because that is where he believes he is going to get the greater reach and impact. If you’re a realtor, you’re talking with customers who are buying and selling houses, so you are in that community. What are they talking about? What are the asking for or searching for? Are they asking what the neighborhood is like, or schools are like? If you sit down and think about what the common challenges your clients face, then you can create your content based on what your clients want. Based on your competitors, maybe you can do something more entertaining and spice it up a bit to make yourself stand out. As a real estate agent, you can really stand out by being transparent and by working against yourself in some ways by explaining how to negotiate a better rate. If you want to be in the community and help your clients, you have to understand how to help and do better across the board. I like the quote, “Your brand is what people say about you when you’re not in the room” by Jeff Bezos, CEO of Amazon. Your brand is about reputation and what sort of things embody what you’re about, your values. Everyone knows Nike is about empowering people to do better. It’s about the spirit of what they’re about, what they create, how they advertise; it’s in everything they do. “If you’re building a brand you should start with those things- you need to start with your values. What is the end spirit or embodiment that we want with this?” Chris explains. What Chris has noticed through the development of his own brand is that some things stick, and some things don’t. You can’t appeal to everyone with your brand. When you put out content and start expressing yourself, maybe it’s your authenticity, your humor, or your backstory, you’ll have to see what your audience connects with and then really zone into what your audience connects with the most. Video on Instagram Stories, Facebook, and Snapchat has helped a lot to get the face out there in marketing. Go to social media first, put out content, and see what is working; connect with your audience and then expand upon them. Put out content that makes you an expert, such as “What Are the Hot Areas You Should Be Buying In”, then build on that with a blog post or a podcast. You can connect with Chris by following on: Instagram @chriskubby and asking any questions or voicing any thoughts through DMs

http://marketinggenius.tv/wp-content/uploads/2020/12/Chris-Kubbernus.mp3 Chris Kubbernus is a master of social and digital marketing. He knew he wanted to be in marketing as young as 12 years old, reading books on marketing cover to cover, and doing an internship in marketing at age 14. He went to school for communications, and moved to Toronto, Canada to start a career in Venture Capital. In 2008 he moved to 2008 and got married. He worked for advertising agencies and on the marketing side. He started his own agency, Kubbco in 2016 and started working on personal branding building his own company doing social media and management for large brands, mainly pharmaceutical companies. “The best kind of content is when you understand the audience, you understand the people you are trying to target, and you are mixing content with context… the best method to find out if it works is testing with Facebook or Instagram you can split test that and find out what works,” Chris explains. When you’re looking at analytics, many companies are looking at reach, but Chris looks at shareability, because that is where he believes he is going to get the greater reach and impact. If you’re a realtor, you’re talking with customers who are buying and selling houses, so you are in that community. What are they talking about? What are the asking for or searching for? Are they asking what the neighborhood is like, or schools are like? If you sit down and think about what the common challenges your clients face, then you can create your content based on what your clients want. Based on your competitors, maybe you can do something more entertaining and spice it up a bit to make yourself stand out. As a real estate agent, you can really stand out by being transparent and by working against yourself in some ways by explaining how to negotiate a better rate. If you want to be in the community and help your clients, you have to understand how to help and do better across the board. I like the quote, “Your brand is what people say about you when you’re not in the room” by Jeff Bezos, CEO of Amazon. Your brand is about reputation and what sort of things embody what you’re about, your values. Everyone knows Nike is about empowering people to do better. It’s about the spirit of what they’re about, what they create, how they advertise; it’s in everything they do. “If you’re building a brand you should start with those things- you need to start with your values. What is the end spirit or embodiment that we want with this?” Chris explains. What Chris has noticed through the development of his own brand is that some things stick, and some things don’t. You can’t appeal to everyone with your brand. When you put out content and start expressing yourself, maybe it’s your authenticity, your humor, or your backstory, you’ll have to see what your audience connects with and then really zone into what your audience connects with the most. Video on Instagram Stories, Facebook, and Snapchat has helped a lot to get the face out there in marketing. Go to social media first, put out content, and see what is working; connect with your audience and then expand upon them. Put out content that makes you an expert, such as “What Are the Hot Areas You Should Be Buying In”, then build on that with a blog post or a podcast. You can connect with Chris by following on: Instagram @chriskubby and asking any questions or voicing any thoughts through DMs