Marketing Transformed Podcast

That’s a wrap for the Marketing Transformed Playlist. This Season 5 Finale features Samuel Monnie & Chris Lawson as we reflect on the key themes and ahas from our interviews with a diverse representation of leaders,practitioners and entrepreneurs. We also discuss what stood out to us as breakthrough ideas to the world of work,the world of marketing and the world of leadership. Read the show notes and transcript at www.marketingtransformed.com. We’d love to hear your comments and questions - email us at marketingtransformedshow@gmail.com and we’ll respond to as many as we can. Like this show? Then please take a moment to leave us a review on Apple. Follow us and Subscribe on Spotify, Google and all good podcasting platforms. You can find @SamuelMonnie and @ChrisLaws0n on Twitter.

In this bonus AfterCast™ episode Samuel Monnie and Chris Lawson recap, reflect and remix topics from the Episode 66 interview with Allen Adamson. We discuss culture in marketing and the redefinition of music, being open to disrupting yourself, and share tips on how to measure a brand. Read the show notes and transcript at marketingtransformed.com. We’d love to hear your comments and questions - email us at marketingtransformedshow@gmail.com and we’ll respond to as many as we can. Like this show? Then please take a moment to leave us a review on Apple. Follow us and Subscribe on Spotify, Google and all good podcasting platforms. You can find @SamuelMonnie and @ChrisLaws0n on Twitter.

In this episode Samuel Monnie and Chris Lawson are joined by Allen Adamson,Co-Founder and Managing Partner of Metaforce. We discuss Theory vs Practice in marketing,the rewards and challenges of being an adjunct instructor and the power of routine disruption. Listen out for the quickfire round with brands for us to learn from, thought leaders that Allen has on his radar, and the difference between Brand and Branding. Read the show notes and transcript at www.marketingtransformed.com. We’d love to hear your comments and questions - email us at marketingtransformedshow@gmail.com and we’ll respond to as many as we can. Like this show? Then please take a moment to leave us a review on Apple. Follow us and Subscribe on Spotify, Google and all good podcasting platforms. You can find @SamuelMonnie and @ChrisLaws0n on Twitter.

In this bonus AfterCast™ episode Samuel Monnie and Chris Lawson recap, reflect and remix topics from the Episode 64 interview with Minter Dial. We discuss being your real and authentic self, the power of role modelling modern leadership, Sam picks a different leadership quote from Jacinda Ardern and three key takeaways. Contact: https://www.marketingtransformed.com/

In this episode, Samuel Monnie and Chris Lawson are joined by Minter Dial Keynote speaker, emcee, author, podcaster and elevator. Minter reveals key themes from his book: You Lead - How Being Yourself Makes You a Better Leader. We discuss storytelling, Minter’s claim that “Leadership sucks - 70% of employees are unengaged”, his take on the biggest changes in marketing transformation over the past decade, the need for more human marketing and we reveal his biggest marketing regret! Contact: https://www.marketingtransformed.com/

In this bonus AfterCast™, Samuel Monnie and Chris Lawson review and remix topics discussed with Amanda Fone and Adrian Walcott. They discuss the importance of diversity and inclusion and showcase the abundant evidence that it will actually benefit your organization beyond profitability, alongside the value of disrupting the norm in order to push yourself and your business forward. Contact: https://www.marketingtransformed.com/

In this episode Chris Lawson and Samuel Monnie are joined by Adrian Walcott, co-founder of Brands with Values, and Amanda Fone, founder of F1 Recruitment. They set up BAME2020/ No Turning Back a long term programme committed to sustainable change with a focus on increasing the diversity of talent in the marketing and comms sector. A great discussion about the importance of diversity and inclusivity in the workplace and how 2020 pushed people to become bolder on organisational commitments to diversity. Contact: https://www.marketingtransformed.com/

In this bonus AfterCast™ episode Samuel Monnie and Chris Lawson reflect on, recap and remix the topics covered in last week’s interview with Nick Bradley - Host of "Scale Up Your Business" podcast. We discuss why 50 is the new 30, storytelling, your personal brand, how to become a successful entrepreneur and whether burning the boat really is a good method to follow. Contact: https://www.marketingtransformed.com/

Chris and Sam are joined by entrepreneur and multi ultra-marathon runner, Nick Bradley. We discuss the importance of your own personal brand and how that can scale up your business. Hear the funny story of Nick quitting his job on the spot and never looking back. And we reflect on how life changing events, sometimes tragic can have a big impact on work. Contact: https://www.marketingtransformed.com/

In this bonus AfterCast™ episode Samuel Monnie and Chris Lawson recap, reflect and remix topics from the Episode 58 interview with Yin Rani. We discuss how diverse is your network? How diverse is your Linked In network? How Planning and Luck has played a role in our lives and careers. Tips, techniques and resources to address fears and biases and three key takeaways. Contact: https://www.marketingtransformed.com/

In this episode,Samuel Monnie and Chris Lawson are joined by Yin Rani CEO of MilkPep: a champion of Change, Collaboration, Ideas, People, Data. We discuss Agency vs Client side (yes there is a Star Wars Dark side reference), the importance of being a people-first leader, how diverse is your network? Catching the zeitgeist in marketing communication and strategy vs execution. Contact: https://www.marketingtransformed.com/

In this bonus AfterCast™ podcast episode Samuel Monnie and Chris Lawson recap, reflect and remix topics from the interview with Arjo Ghosh. The advent of digital marketing, self-reflection, the entrepreneurial spirit and the power of questioning. With case studies of some inspirational entrepreneurial success stories. As always we finish with three key takeaways from the episode. Contact: https://www.marketingtransformed.com/

This week’s episode is a stimulating chat with entrepreneur, Arjo Ghosh. One of the earliest entrants into the digital marketing space and now working on a new venture. Chris Lawson and Samuel Monnie interview Arjo through his key moments in his career and what really drove him to become a better entrepreneur. “Challenging questions” is a key theme to driving success, both personally and in business. Contact: https://www.marketingtransformed.com/

In this season 5 preview, Samuel Monnie and Chris Lawson announce the Marketing Transformed Playlist. We interview the greatest minds on both sides of the Pond,change makers impacting marketing culture for the better,and leaders who ripped up the rulebook to focus on routine disruption. In the AfterCast™ episode, you’ll get a recap,a reflection and our extended remix of topics that deserve more attention. Listen in if you are an entrepreneur, rising star or CMO looking for new ideas. Contact: https://www.marketingtransformed.com/

Season 5 is called the Marketing Transformed playlist because you get an interview episode with a special guest, accompanied by an AfterCast™ episode. In the AfterCast™ episode, you’ll get a recap, a reflection and our extended remix of the topics that deserve more attention. So if you are an entrepreneur, rising star or CMO looking for new ideas find us at marketingtransformed.com on Spotify, Apple, Google and all good podcast platforms

That's a wrap! In this season 4 FINALE Chris Lawson and Samuel Monnie review the Marketing Transformed ‘Agile Marketing Action Plan’ (#AMAP). We highlight how the Cornerstones, Skills, Mindsets and Behaviours for Modern Marketers are vital to delivering marketing transformation. Whether you are early in your career, an established professional or an entrepreneur - you can take advantage of our free offer available to listeners through October 31 2020.

In this episode Samuel Monnie and Chris Lawson explain why modern leaders embrace the phrase “I am the one, and it's not about me” (courtesy of Amir Ghannad). We are in an era where the compassion and strength demonstrated by NZ Prime Minister Jacinda Ardern is being both emulated and criticized. That’s why we provide a 6 step plan on how to role model modern leadership and leave you with examples and resources that you can put to use right now.

In this episode Samuel Monnie and Chris Lawson explore why the old paradigm of collaboration needs to expand beyond the expected partnerships (ie - of sales and marketing, technology infrastructure and development). They highlight the critical role in a modern business that product and marketing must play - in breaking siloed relationships and ensuring you are truly customer-obsessed.

In this episode Samuel Monnie and Chris Lawson discuss Measures, Metrics, KPI’s and provide an 5 step plan on how to know that you are succeeding and meeting or even exceeding marketing, customer and financial expectations. (#AMAP) - Agile Marketing Action Plan.

In this episode Chris Lawson and Samuel Monnie explore the transformation mindset. You aren’t born with it, it’s an approach to life and work which separates those that watch businesses organically grow or decline, vs those that take action and look to affect change.