Marketing #Unfiltered

In this episode, Megan Yelaney walks us through how she rebuilt from scratch after having twins, what she actually did to find her edge again after becoming a ‘basic business coach’, and why the business identity crisis you're experiencing right now might have more to do with your messaging than anything else. This episode is for anyone who's felt like their business doesn't fit anymore—whether you just had a baby, went through a major life shift, or just quietly stopped recognizing yourself in the thing you built. Here's What We Cover: The "basic coach" wake-up call How to find your edge when you've lost it Why your business identity crisis is probably a messaging problem How the online business landscape is shifting right now The stupidly simple relationship-building strategy that Megan swears by Resources and Sponsorship: Connect with Megan: Website: https://meganyelaney.com/ Instagram: instagram.com/meganyelaney Main Character Energy: Megan's 7-episode private podcast series that walks you through finding your distinctive edge, understanding your messaging gap, and showing up in a way that's unmistakably you — https://meganyelaney.com/main-character This episode is brought to you by The Monthly Money Check-In Guide by Chika Obih, CPA. https://chika-obih-cpa.kit.com/moneyguide You know that tight feeling in your chest when you realize you haven't looked at your numbers in weeks? The tab you keep closing. The invoices you keep meaning to follow up on. The vague anxiety that lives in the background of your business because you're not quite sure what's happening with your money. This free guide changes that in less time than it takes your coffee to brew. The Monthly Money Check-In Guide walks you through a simple monthly process that takes you from avoidant and anxious to clear, confident, and actually in control. No complicated software. No accounting degree. Just a repeatable habit that makes running your business feel a whole lot lighter. Get it Here: https://chika-obih-cpa.kit.com/moneyguide

Justin Blackman is a brand voice and messaging strategist who's spent years helping businesses figure out what makes them different on purpose. And in this conversation, we're diving into something most people skip right over: finding your distinctive edge.  Because here's the thing: you can have all the right keywords, all the right frameworks, all the voice-of-customer research in the world—but if you don't know what makes you different, your copy is going to sound like everyone else's.  If your messaging feels a little too generic, a little too safe, or like it could belong to anyone in your industry, this episode is for you.  Here’s what we cover: Why everyone sounds the same now (it’s not just AI) The four-part test for your distinctive edge  How to find your edge and what actually makes you different  Why voice-of-customer research isn't enough  The role emotion plays in great copy  Resources and sponsorships: Connect with Justin: Website: https://justinblackman.com/ Want to continue the conversation with Justin? Reply to Justin's emails – he actually reads and responds to them! 93 Email Sign-Offs to Punch Up Your Emails: Justin's free download of funny, personality-driven ways to close your emails (because "talk soon" is boring) justinblackman.com/emails  Justin's Movie Breakdowns: Blog posts analyzing copywriting lessons from film scenes  The Bear: https://justinblackman.com/bear/ Gilmore Girls: https://justinblackman.com/gilmoregirls/ This episode is brought to you by Tiffany Neuman’s Authority Positioning Audit: https://audit.brandospro.com/ Before You Pitch the Stage, Raise Your Fees, or Launch That Book… Do This! In less than 5 minutes, the Authority Positioning Audit will reveal how your brand and positioning are currently being perceived, where misalignment may be holding you back, and what to refine...so your next-level opportunities (like speaking on that dream stage or landing a book deal) become inevitable. Start your audit here: https://audit.brandospro.com/ 

There's a lot of noise out there right now about AI search "killing" SEO.  In this episode, SEO Strategist Laura Jawad is back to cut through the panic and get real about what's actually changing and what hasn’t in the world of SEO.  We talk about the foundation you still need (yes, the basics still matter), the new layer AI adds on top of that, and the practical steps you can take right now to make sure your work gets found—whether someone's searching on Google or asking ChatGPT. Here’s what we cover: The real numbers on AI search and why SEO isn’t dead  The SEO basics that still matter  What AI really does to your SEO and visibility Why your online visibility and reputation matter more than ever  How to audit where you currently rank in searches Plus so much more Resources and Sponsorships: Connect with Laura: Instagram: https://www.instagram.com/heylaurajawad Website: https://www.laurajawadmarketing.com/ SEO Simplified Keyword Research Workbook: laurajawadmarketing.com/marketing-unfiltered How to Check Your Google Ranking for Free blog post: https://www.laurajawadmarketing.com/blog/how-do-i-check-my-google-ranking-for-free/ This episode is brought to you by Tiffany Neuman’s Authority Positioning Audit: https://audit.brandospro.com/ Before You Pitch the Stage, Raise Your Fees, or Launch That Book… Do This! In less than 5 minutes, the Authority Positioning Audit will reveal how your brand and positioning are currently being perceived, where misalignment may be holding you back, and what to refine...so your next-level opportunities (like speaking on that dream stage or landing a book deal) become inevitable. Start your audit here: https://audit.brandospro.com/

This week’s episode is a follow-up to my recent conversation with Kelly Chase in episode 213. We talked about something I don't think enough people are discussing: what happens when your business gets more visibility than it's actually built to handle. The truth? More visibility doesn't automatically grow your business like we think it does. Sometimes it actually breaks it. In this episode, I'm breaking down the three pieces you need in place before chasing more visibility—because if these aren't solid, more eyes on your work won't grow your business. It'll just amplify the gaps. Here's what I discussed: 1. Why more visibility won't fix unclear messaging 2. The difference between getting attention and holding attention  3. Visibility for the sake of being seen vs. visibility that builds authority  4. What happens after someone finds you?  5. The infrastructure piece most people skip  And so much more… Resources & Sponsorship: She's a Big Deal: Sophia's program for building authority, deepening your network, and creating a rinse-and-repeat system that doesn't rely on constant content creation. Beta round kicks off May 18th. Learn More & Apply Here: https://docs.google.com/document/d/1iXW0B1s0PSqxJjDVpr0Z2PDrqfRblGj_dHzDO0FeLNQ/edit?usp=sharing This episode is brought to you by Belinda Rosenblum's Pay Yourself Calculator. https://ownyourmoney.isrefer.com/go/calculator/Sophia/ As you scale to $500K and $1M, owner pay doesn’t just work itself out (Belinda learned this the hard way). If you don’t plan for it, you’ll pay everyone and everything first – and yourself last.  The Pay Yourself Calculator shows what your business needs to earn to support paying you as you grow. Get it here: https://ownyourmoney.isrefer.com/go/calculator/Sophia/

If you've ever hit six figures and thought, "Wait...where did all the money go?" — this episode is for you.  I'm joined by Belinda Rosenblum, who's been in business for nearly two decades and has seen (and experienced) every version of the six-figure paycheck-to-paycheck trap. This is the conversation about what actually happens to your money as you scale — the real numbers, the hidden expenses, and why so many smart business owners end up resenting the business they built. Here's What We Cover: 1. The six-figure trap: Why $100K+ can still feel broke (and why $250K doesn’t fix it) 2. What’s actually killing your profit: undercharging, overdelivering, messy team spending, and “bank balance” decision-making 3. The $155K year that made $2K: The wake-up call that led to a $96K profit glow-up the very next year 4. Ditching time-for-money: How to price for profit  Plus so much more… Resources: Connect With Belinda: IG: @belindarosenblum  Website: ownyourmoney.com  Rich Business Bootcamp - May 11-15: https://ownyourmoney.isrefer.com/go/series/Sophia/  In 4 days, discover the upgraded financial system to keep more revenue in your pocket and set you up to scale to $500K+ without running yourself into the ground. Pay Yourself Calculator: https://ownyourmoney.isrefer.com/go/calculator/Sophia/  As you scale to $500K and $1M, owner pay doesn’t just work itself out (Belinda learned this the hard way). If you don’t plan for it, you’ll pay everyone and everything first – and yourself last.  The Pay Yourself Calculator shows what your business needs to earn to support paying you as you grow. Listen to this episode with 18+ offer ideas beyond 1:1 coaching if you're ready to get creative about what you're selling: https://podcasts.apple.com/gb/podcast/ep-201-how-coaches-can-sell-in-2026-without-relying/id1644601845?i=1000742475013

This is episode one of a new series called Back on the Map, where I'm taking you behind the scenes of what it looks like to rebuild after losing your way. This one's vulnerable. And honestly? A little maddening. Because the mistake I made was so basic, so fundamental, that it's almost embarrassing to admit. And I didn't just do it for a second—I did it for years.  In this episode, I'm walking you through what happened when I went from being "the social media girl" to trying to become "the marketing girl"—and why that shift didn't just create a messaging headache. It created systemic problems that affected everything from my energy to my team to my positioning in the industry. Here's What We Cover: 1. The “I can help with everything” trap that’s keeping you invisible 2. What happens when you stop niching (beyond the messaging headache) 3. The red flag that your messaging is too vague… and costing you sales 4. Why "switching gears constantly" is draining you faster than you think 5. How unclear positioning is quietly blocking bigger opportunities And so much more… Resources and Sponsorship: Send Sophia a voicemail with your questions: https://www.speakpipe.com/MarketingUnfiltered This episode is brought to you by AI Super Author, created by Ashley Mansour. aisuperauthor.com Are you a coach who has had “write a book” sitting in the back of your mind for… months? Years? And not just any book—but one that actually helps you get clients? Most people either get stuck staring at a blank page or end up creating something that sounds like everyone else because they’re relying on generic AI or no structure at all. Ashley’s approach is different. She’s been helping people write strategic, marketable books in as little as 30 days—before AI was even part of the conversation. And now, she’s built that method into AI Super Author so you can validate your idea, structure your content, and actually write your book faster (without losing your voice). If you’ve had “write a book” sitting in the back of your mind… this is your sign. Try AI Super Author for $97/month (cancel anytime) and start creating your book today: aisuperauthor.com

Tiffany Neuman is a brand strategist who works with thought leaders to build what she calls a "brand operating system." And here's the truth: most of us are operating with some version of a Frankenstein brand. We built the plane while flying it, added layers as we went, and now we're looking around, wondering why our next level feels harder than it should. In this episode we're breaking down what actually makes up a brand (it's way more than logos and colors), and how to start refining your brand so it actually supports where you're going next. If your business has grown but your brand hasn't quite caught up, this is for you. Here’s what we cover: What a brand actually is — your entire business ecosystem, not just visuals The Frankenstein brand problem — too many pivots and layers, leaving your brand disjointed and unfocused The core elements of a strong brand foundation — voice, offers, story, ideal client, and more The overlooked piece: your client journey — how people are nurtured, supported, and moved into what’s next The brand shift that costs nothing — stop selling, start inviting plus so much more... Resources: Free Brand OS Quiz: https://yourlegacybrand.com/quiz The 5-minute quiz that diagnoses gaps and opportunities in your brand Connect with Tiffany Neuman: Instagram: https://www.instagram.com/tiffanyneumancreative Website: https://yourlegacybrand.com/

Ash Chow is a launch copywriter and sales page expert, and in this episode she's breaking down exactly what needs to be on your sales page, in what order, and why most people are missing the most important sections entirely. This isn't theory. This is the structure, the messaging principles, and the nitty-gritty details you need to actually write (or rewrite) your sales page so it converts without feeling pushy. If your sales page feels like a block of text that no one's reading or worse, you're getting traffic but no conversions, this episode is for you. Here’s What We Cover: 1. Why the sales page should come before your launch emails (and how it makes messaging 10x easier) 2. The 4 core sections every high-converting sales page needs 3.  The missing section most sales pages skip that quietly tanks conversions 4. How to make your messaging hyper-specific instead of vague so it actually resonates 5. 3 signs your sales page needs a refresh (even if it used to convert) …and the list doesn’t stop there! Resources: Free Sales Page Guide: https://ashchow.com/salespageguide - Get the exact process and framework Ash uses to write sales pages for herself and her clients!  Connect with Ash Chow: Website: https://ashchow.com/  Instagram: @itsashchow

Marisa Corcoran is back on Marketing Unfiltered for round three (honestly, she’s basically the Steve Martin of this podcast) — and we’re getting wildly practical about something almost every business owner sets up once… and then forgets exists: Your welcome sequence. Because if your welcome sequence hasn’t been touched in forever, doesn’t sound like you anymore, or is quietly selling something you don’t even offer… you’re not alone. And in this episode, Marisa breaks down what a welcome sequence is actually supposed to do — and how to make yours feel human, memorable, and wildly effective (without living in a copy cave for the rest of your life). In This Episode, We Cover... Why a welcome sequence can do more than “deliver the freebie” — and what it should be doing instead The two questions every subscriber is subconsciously asking when they join your list Marisa’s #1 welcome-sequence metric (hint: it’s not opens or clicks) How to write a first email that gets replies fast (and helps deliverability too) The “word closet” + personality seeding approach that makes your emails sound unmistakably like you A simple 4-email structure you can steal (and when to stop adding more) How often to send welcome sequence emails (and why “spacing them out too much” kills momentum) Whether people should receive your regular newsletter while they’re in a welcome sequence (and why Marisa says no) The fastest way to update your welcome sequence without rewriting a brand new one for every lead magnet What to do if you swear you have “no personality” or “no interesting stories” to share (spoiler: Marisa would bet her student loans you do) SPONSOR:  This episode is brought to you by Mindi Huebner's SUBCONSCIOUS CEO Identity Quiz:  https://pages.mindihuebner.com/take-the-ceo-reset-quiz RESOURCES FROM OUR GUEST:  Marisa Corcoran’s Free Copy Camp (March 3–5) A free 3-day experience happening March 3rd to March 5th where Marisa teaches you how to stand out with your words in the age of AI — and there’s no selling inside Copy Camp. → https://marisacorcoran.com/copy-camp/?affiliate=sophiaparra Leave Them Wanting More (Masterclass) Marisa’s masterclass (coming up soon!) where she’ll recap key concepts and go deeper on how to craft copy that leaves people obsessed in the best way. → https://sophiaparra--marisacorcoran.thrivecart.com/the-copy-confidence-society-april-2026/665926297c163/ Copy Confidence Society (Doors Opening Soon) Marisa’s signature program where you write copy that sounds like you, sells without being cringe, and turns your marketing into an actual asset. → https://sophiaparra--marisacorcoran.thrivecart.com/the-copy-confidence-society-april-2026/6659261d7c162/ 

In this episode, Sophia breaks down why relying on guest appearances keeps you positioned as a supporting character and how hosting your own rooms accelerates authority, list growth, and leverage. We Cover: The psychological difference between guesting and hosting, and why building the room shifts perception fast Why audience size isn’t the real authority play and what is  The compounding power of hosting so you can MAKE time to create your own thing (especially if one of your go-to excuses is that you don't have any) How to think strategically about flops, promotion, and collaboration expectations so you don't let any fears hold you back  The 3 filters to decide what you should host so it doesn't end up being a waste of time  If you’re ready to be a bigger deal, this episode (and perspective shift) is a must.  RESOURCES + SPONSORS:  This episode is brought to you by Mindi Huebner's CEO Identity Quiz.  mindihuebner.com/ceoquiz Are you a high-achieving woman who knows what it’s like to overwork, overthink, or overdeliver because that’s how you’ve always done it? BUT if we got really honest, maybe those same habits are essentially sucking the life out of you and you're ready to admit they're not working for you.  The truth? You might be operating within the wrong identity.  Learning the correct identity doesn't just move you forward faster, it puts you back into alignment so you stop burning yourself out.  Take Mindi's quiz, learn your CEO identiy, and get built-for-your-CEO-type tips and enhancements, for free: mindihuebner.com/ceoquiz

 In this episode with brand voice and messaging strategist Jen Liddy, we're diving into the layers of messaging that most people completely miss. This isn't about being louder or showing up more. It's about letting the parts of YOU that make you different actually show up in your content.  You know your audience's pain points. You're using their words. You're talking about feelings and potential. But something's still missing. Your messaging feels flat and generic, like every other coach in your space. Here's what nobody tells you: The floor of messaging (knowing your audience) is essential. But the nuance, the voice, the personality, and the positioning are what actually make people choose YOU. Here's What We Cover: The 3 nuanced layers of messaging: That sit on top of the foundational "audience-first" work: voice, personality, and positioning The exact questions to ask past clients and friends to uncover what actually sets you apart (and how to receive those answers without swatting them away) How to position yourself without sounding braggy: Seed your expertise through client stories, micro-stories from everyday life, and examples woven into your content How to know if you're boring (spoiler: you're not, and vanilla is a flavor)—the most interesting thing you can do is be genuinely interested in other people The framework vs. personality distinction: Where you land in the client journey matters—are you the "audience-first" person or the "creator-first" person? That's positioning. …and the deeper work that turns good messaging into magnetic messaging. Resources: Jen's Custom GPT for Brand Positioning: https://www.jenliddy.com/Sophia Connect with Jen on LinkedIn: Search "Jen Liddy" (one 'n') Subconscious CEO Identity Quiz (by Mindi Huebner): https://pages.mindihuebner.com/take-the-ceo-reset-quiz

 You know that panicky moment when you realize you need sales NOW but you don't have a giant audience to sell to? Yeah, that one. Maybe renewals didn't come through. Maybe a launch underperformed. Maybe life got busy and audience growth just... didn't happen. And now you're stuck thinking: "Should I focus on growth or sales? How do I do BOTH without losing my mind?" Here's the truth: When you need revenue sooner rather than later, proximity beats popularity. Every time. In this episode, Sophia will be breaking down the exact 3-bucket framework for making sales when your audience feels too small without waiting months for visibility to build. These are the fastest paths to revenue that don't require more followers, more content, or more time. Here's What We Cover: Re-Engage the Warmest People in Your World. Your fastest path to sales isn't strangers, it's people who already know and trust you  Past clients aren't one-and-done: Think "next step," not "start over"—what's the natural next level for people who've already worked with you?  Discovery calls that didn't convert aren't forever-nos—they're usually "not right now," and following up 3-6 months later with context is how you turn maybes into yeses Borrowed Audiences = Instant Sales Opportunities. You don't have to build trust from scratch, you can borrow it  Affiliate-powered launches: Instead of relying on your own list, bring in colleagues and past clients to promote your webinar/challenge/training for a commission Fast, Activation-Based Sales Moments. Create short, energetic sales windows that activate the audience you already have Giveaways that turn into sales windows: Run a giveaway, collect applications, choose a winner, then offer everyone who applied a 48-hour special invitation ...and so much more! Resources: Send Sophia a voicemail with your questions: https://www.speakpipe.com/MarketingUnfiltered  

If your audience feels quiet right now, like the DMs are slow, the energy is flat, and you're showing up but nobody's really responding, this episode is for you. Here's the truth: A quiet audience is almost never a content problem. It's not a follower count problem either. It's a connection problem, a follow-up problem, and an "I'm not creating engagement strategically" problem. In this solo episode, Sophia will break down the exact 3-layer framework she uses to create engagement on demand, the kind that actually leads to conversations, relationships, and sales. Not viral moments. Not vanity metrics. Real, meaningful engagement that converts. Here's What We Cover:  Stay Connected to the People Already Here. Build a weekly habit of personal outreach (it doesn't have to be 100 DMs, even one intentional message matters) Where to focus your connection energy. Follow up with discovery calls that didn't convert, stay close to current clients, and reconnect with people who used to engage Turn Lurkers Into Conversations. Create intentional opportunities for people to raise their hands (polls, question stickers, link clicks) How to use engagement as intel. When someone votes on your poll about doubling their email list, that's not just engagement, that's information you can act on  Create Engagement With a Plan. If you don't know what you'll do with engagement, there's no point in creating it ... plus a simple formula for using connection that converts! Resources: Free Q&A Day Strategy Guide:  Send Sophia a voicemail with your questions: https://www.speakpipe.com/MarketingUnfiltered

Gloria Chou is back to drop some serious truth bombs about AI search, the trust recession, and why traditional SEO is basically dead. This episode gets unhinged in the best way as we dive into how ChatGPT is completely changing the game for discovery, why being human is your biggest competitive advantage, and the insane opportunity that's sitting right in front of us, if we're willing to grab it. Get ready to real about what's actually working in PR right now! Here's What We Cover: How AI search has fundamentally changed how people discover and buy (hint: it's not Google anymore) The exact AI tools and prompts Gloria uses to write pitches, find podcasts, and monitor competitors in under 15 minutes Why press mentions are 3x more effective than social media or ads for AI visibility right now How to use Perplexity to do 90% of the work a PR agency would charge thousands for The CPR pitching method (and how it's now trained into AI models) ... and what to do right now if you want to be discoverable, credible, and chosen. Resources: Free Masterclass: gloriachoupr.com/masterclass DM Gloria "SOPHIA" on Instagram https://www.instagram.com/gloriachoupr for bonus resources Tool: https://www.perplexity.ai/ Tool: https://chatgpt.com/

Jenna Kutcher is pausing The Goal Digger Podcast. Amy Porterfield is retiring Digital Course Academy. And the internet is doing what the internet does, panicking and asking if this means podcasts are dead, courses don't work, and online business as we know it is over. Sophia is here to slow that narrative WAY down. Because what's actually happening isn't that these formats are broken, it's that two massive business owners are intentionally closing chapters they've been in for nearly a decade. There's a huge difference between "this format no longer works" and "this format no longer fits where I am." In this episode, Sophia breaks down the real industry shifts happening (spoiler: they happen every 5-10 years), why a big fish feeling a shift doesn't mean the pond dried up, and gives you three concrete actions to take instead of panicking or standing still. Here's What We Cover: The crucial distinction no one's making — "This format no longer works" vs. "This format no longer fits where I am" (and why that matters) Industry shifts are fucking normal — Why this happens every 5-10 years and it doesn't mean everything stops working The bigger context: from COVID to AI — How reels, short-form video, and AI have all been industry shift moments we've navigated before Courses are still selling, podcasts still work — But they're being consumed differently, trust looks different, expectations have changed The three things to do instead of panicking:Create intentional pause — What could you pause for 30-90 days to create space for clarity? Audit for revenue AND joy — Look at what makes money, what doesn't, what brings joy, and what makes you roll your eyes Listen to what your audience is excited about NOW — Not three years ago, not what everyone else is selling ...and what to focus on when the industry feels loud, chaotic, and unclear. Resources Mentioned: Submit Your Question: https://www.speakpipe.com/MarketingUnfiltered Listen to this for more ways to sell outside of 1:1 coaching: https://podcasts.apple.com/gb/podcast/ep-201-how-coaches-can-sell-in-2026-without-relying/id1644601845?i=1000742475013  My AI strategy for coaches and creators: https://podcasts.apple.com/gb/podcast/ep-200-my-ai-strategy-for-coaches-creators-going-into-2026/id1644601845?i=1000741533840 

Six months ago (literally the week Sophia gave birth), she and her husband, Bradley, a Peloton instructor with a built-in community, launched a podcast that got thousands of downloads immediately. No warming up. No convincing. People just showed up. It was such a stark contrast to launching Marketing Unfiltered years earlier without an audience, and it crystallized something Sophia sees coaches mess up constantly: they spend a year perfecting their program while completely forgetting to grow their community. Then they launch a webinar and ask, "who am I promoting this to?" and realize... there's no one there. This episode is Sophia's wake-up call that audience growth can't be an afterthought anymore, it needs seasons, strategy, and to happen alongside (or before) building your offers. Because if you want to be a big deal in 2026, you can't wait until your program is perfect to start growing your audience. Here's What We Cover: The biggest mistake coaches make with audience growth: Spending a year perfecting the program while forgetting to consistently grow the community The order that actually works: Build the audience and relationship BEFORE or WHILE you build the thing (not after it's "perfect") The difference between passive exposure and real growth: Why podcast guesting and lead magnets are great for consistency but not how you grow BIG The three best ways to own your growth: Summits, Private Podcasts, and Bundles: When each strategy works best and which one matches your sales approach …and other proven growth principles most coaches overlook. Resources Mentioned: Submit Your Question —

Selling in 2026 doesn’t have to mean another 1:1 offer, course, or mastermind. In this episode of Marketing Unfiltered, I’m giving you permission to think outside the box when it comes to how you sell — and walking you through six creative categories of offers coaches are using right now to generate revenue without burning out. If you’ve felt boxed in by traditional coaching models, this episode will help you rethink what’s possible. In this episode, I cover: Why coaches don’t need to rely solely on 1:1 coaching, courses, or memberships anymore How to sell visibility, proximity, speed, and insight — not just transformations Creative offer ideas like Q&A memberships, office hours passes, laser coaching, and private audio feeds How to reimagine VIP days with 48–72 hour sprints Ways to monetize your ecosystem through affiliates, licensing, and partnerships Trend memberships and industry insight offers that position you as the go-to expert How to choose offers that align with how you actually want to work in 2026 This episode is meant to spark ideas — and I think it will!

AI has changed the business landscape — fast. In this episode, I’m sharing how I’m thinking about AI as we move into 2026, especially after a year that felt harder than expected for a lot of coaches, consultants, and service providers. I walk you through three strategic ways I’m using AI in my own business — not as a gimmick, but as a core part of my offers, systems, and decision-making. In this episode, I cover: Why AI has temporarily shifted how people value coaching and services How I use AI as a speed filter across my offers Where AI has replaced certain team tasks — without lowering quality My favorite AI prompt for quality control and decision-making Why “just using ChatGPT to write emails” isn’t enough anymore This isn’t about doing everything with AI. It’s about using it intentionally so you don’t get left behind. Got questions?  Email team@getcoachsocial.com OR  Leave me a voicemail here so I can feature you on an upcoming episode and/or come up with creative ways to support you: http://speakpipe.com/marketingunfiltered

Kelly Sinclair took the entire summer off social media and had her highest-income summer in four years. How? By redefining visibility as a daily habit that has nothing to do with performative posting and everything to do with building actual relationships. In this refreshingly honest episode, Kelly shares why she declared 2025 "the year of only if it's a hell yes," how she got a client while working at a bookstore with a messy hair bun, and why visibility is about taking one strategic action every single day, not checking off boxes to feel productive. From building custom AI tools to help you take messy action to the reality of cycling back to "I don't know what I'm selling" eight years into business, this episode is permission to let it be easy. Here's What We Cover: Performative visibility vs. strategic visibility: Why posting on Instagram with 65 followers is literally doing nothing for your business (and what to do instead) The 10-minute daily visibility habit that changed everything: How one local media pitch led to a multi-millionaire podcast guest, a speaking gig in Nashville, and collaboration opportunities that keep coming Why bundles are Kelly's favorite list growth strategy right now: How she launched a bundle on her birthday, went biking and bar hopping, and woke up to 230 new subscribers How to use AI for visibility without sounding like AI wrote it: Why you need a brand calibrator (not just prompts) to train AI to actually sound like you Building custom GPTs: Valerie the Visibility Auditor and Sarah the Sprint Coach: Kelly's interactive AI tools that assess your visibility actions and coach you through taking strategic moves …and the list doesn’t stop there! Resources Mentioned: 90-Day Visibility Sprint Starter Kit (FREE): https://kellysinclair.thrivecart.com/the-90-day-visibility-sprint-podcast/ Entrepreneur School Podcast: https://entrepreneurschool.ca/podcast/ Connect with Kelly: www.instagram.com/ksco_kelly/

There are 20,000 events happening TODAY that need speakers (7,500 in the US alone), and Laurie-Ann Murabito is here to show you exactly how to get booked for them. A former healthcare professional turned professional speaker who helps coaches, consultants, and service providers leverage speaking as their best form of marketing, Laurie-Ann breaks down why speaking is the ultimate trust-building strategy in this trust recession we're all navigating. From why your voice conveys confidence (or pushes people away) to the exact script for reaching out to your warm market, this conversation is a masterclass in getting on stages, virtual or live, and converting those audiences into clients. If you've been telling yourself you're not ready to speak or that speaking isn't for you, this episode will flip that script completely. Here's What We Cover: Why your voice is your secret weapon in the trust recession: How frequency, pauses, and tone convey confidence and build trust (and why AI-written content pushes people away) The "get ready to be ready" principle: Why you need your speech written BEFORE you start pitching (and what happened when Laurie-Ann had answers ready during a casual coffee chat) The warm market strategy that booked 4 gigs from 1 phone call: How to leverage people who already know, love, and trust you (and the exact dialogue to use) How to open the door to conversation without being salesy: The questions to ask meeting planners that get you information (not rejection) The daily vitamin approach to building relationships: Why reaching out to 1-2 people every day (not 14 on Sunday) actually works ... and everything else that happens when people hear you speak! Resources Mentioned: Free Guide: 10 Most Downloaded Episodes: https://speakandstandout.com/Guide