MarketingSherpa.com Web Clinic Podcasts

At Email Summit 2015, we brought the design and copy challenges from one of your peers — the marketers at LifeWay — to the entire audience of Marketers at Email Summit 2015. This experienced peer group provided suggestions for improving LifeWay's email marketing. The team from MECLABS, MarketingSherpa’s parent research institute, then worked with LifeWay to test this qualitative feedback. In this unique Web event, which we've named a MarketingSherpa Web clinic, our team presented key lessons learned from this experimentation. In this Web clinic replay, the research team presents their qualitative feedback and explains key lessons learned from this experimentation.

Daniel Burstein, Director of Editorial Content, and Jessica Lorenz, Event Content Manager, both of MarketingSherpa, distilled over 15 hours of content to bring you the most actionable takeaways from Email Summit 2015 in only 30 minutes. Watch this webinar replay video for inspiration on how you can improve your own email campaigns. Sponsored by BlueHornet. Get the slides here: http://bit.ly/EmailSummit2015

Ben Pressley, Head of Worldwide Sales, Magento, and Pete Prestipino, Editor-in-Chief, Website Magazine, joined Daniel Burstein at the MarketingSherpa Media Center at IRCE to discuss the state of ecommerce in 2014. During the webinar, Pressley and Prestipino lent their insights into e-commerce topics including A/B testing, site traffic sources, budget, mobile and much more, all featured in the MarketingSherpa Ecommerce Benchmark Study, made possible by a research grant from Magento.

Listen to this recent MarketingSherpa webinar, which was presented live from the stage at Web Optimization Summit 2014 held in New York City. Ryan Hutchings, Director of Marketing, VacationRoost, set out to answer the question, "How can marketers systematically run tests to achieve consistent lifts?" Joined by Daniel Burstein, Director of Editorial Content, MECLABS, Hutchings presented the testing strategy he implemented to always be constantly testing and improving VacationRoost's conversion rate optimization.

Even small changes can make a big difference in B2C marketing, but it all starts with how you communicate value with your customers.   In this MarketingSherpa webinar replay, learn how Tom Mender, Senior Manager, Database Marketing, Whirlpool used testing and optimization to transform his organization’s marketing culture.

Reaching the key decision makers in an organization is one of the biggest challenges in B2B Marketing. In this MarketingSherpa webinar replay, learn how Bob Birge, Director of Marketing, Blue Pillar, increased his company's briefing call response rate 50% using a mix of direct mail, email and calls as strategic touch points.

In this MarketingSherpa Webinar, Courtney Eckerle, Manager of Editorial Content, MECLABS, joins Evin Catlett, Digital Marketing Manager, Amer Sports, to discuss how a sporting goods company increased Facebook reach 366%. You’ll also learn some of the top takeaways from Evin’s campaign that you can use to aid your marketing efforts.

At MarketingSherpa Email Summit 2014, marketers from around the globe joined us at the Aria Casino in Las Vegas to share the best strategies and tactics in email marketing today. In this MarketingSherpa webinar, webinar, sponsored by ExactTarget, Daniel Burstein, Director of Editorial Content, and Courtney Eckerle, Manager of Editorial Content, both of MECLABS, share the most valuable content from more than 20 sessions presented by marketers with inspirational insights into what works, and what doesn't, in email marketing today.

In this webinar, watch Daniel Burstein, Director of Editorial Content, MECLABS, and Byron O'Dell, Senior Director of Demand Management, IHS, reveal how you can overcome three key challenges to craft campaigns that are targeted and triggered. This MarketingSherpa webinar was recorded live from the stage at MarketingSherpa Email Summit 2014 in Las Vegas. This campaign also earned a Best in Show award for Lead Generation in MarketingSherpa Email Awards 2014, presented by ExactTarget.

Excerpt: Zombie marketing. It’s where lackluster marketing runs rampant as customers are swarmed by hordes of mediocre messages. So how do you avoid it? In this MarketingSherpa webinar, you'll learn how an IT company implemented a creative multichannel marketing campaign that utilized elements of popular culture to increase click-to-open (CTO) among director level, and above average rates in global, large and medium enterprises by 1.2% Watch Daniel Burstein, Director of Editorial Content, MECLABS, and Christine Nurnberger, Vice President of Marketing, SunGard Availability Services, as they share an inspiring look back at what made the campaign a success that you can use to aid your marketing efforts.

It’s a new year. Start it off right with an email marketing strategy that achieves results. In this MarketingSherpa webinar, you’ll learn how an e-commerce company implemented a creative and audience-centric approach to increase online ticket sales by 66%. Join Daniel Burstein, Director of Editorial Content, MECLABS, and Paul Ramirez, Vice President of Operations, Eventful, as they share an inspiring look back at what made a data-driven campaign into something great. This campaign earned Eventful an E-commerce Best in Show award in MarketingSherpa Email Awards 2014, presented by ExactTarget.

SherpaWebinar: (http://www.marketingsherpa.com/webinars) Join Pamela Markey, Senior Director of Marketing, and Daniel Burstein, Director of Editorial Content, both of MECLABS, as they revisit all of the major marketing themes throughout the 2013 calendar year. They'll cover top takeaways to help you: - Use social media to relate to your customers - Produce content within your everyday company cycle - Cement a customer-centric strategy - Employ testing to improve and optimize

(http://www.marketingsherpa.com/webinars) Commoditization is the enemy of every marketing manager. The only thing that stands between you and the razor-thin margins of price-first shoppers is your company’s value proposition. How can you communicate a credible, true promise of value that will resonate with your customers? Putting a company-level value proposition into action is no easy task. Perhaps that’s why 48% of CMOs do not have confidence in their marketing team’s ability to communicate company or product value propositions, according to MarketingSherpa research. To help you turn your company’s value proposition into compelling landing pages, emails and pay-per-click ads, Tony Doty, Associate Director of Optimization, and Daniel Burstein, Director of Editorial Content, both of MECLABS, answered your questions about identifying and adapting your company’s value proposition to multiple channels in this MarketingSherpa webinar. This event was sponsored by Act-On.

(http://www.marketingsherpa.com/webinars ) Watch Meagen Eisenberg, Vice President of Demand Generation, DocuSign, and Daniel Burstein, Director of Editorial Content, MECLABS, as they discussed how DocuSign took what might have been a pretty standard email effort, and instead of using its email database, it utilized LinkedIn to send a series of sponsored InMails from its webinar speakers.

In this 30 minute webinar (www.marketingsherpa.com/webinars), learn all of the greatest takeaways from 20 hours of sessions at Lead Gen Summit 2013 in San Francisco. Pamela Markey, Sr. Director of Marketing, and Daniel Burstein, Director of Editorial Content, both of MECLABS, walked through the best ideas from Summit, ranging from lead capture optimization to nurturing and qualification. This presentation has been made possible thanks to Oracle Eloqua.

Watch this webinar (http://www.marketingsherpa.com/webinars) presentation recorded live from Lead Gen Summit 2013. We spoke with Debbie Pryer, Program Manager, Siemens Healthcare, on how it found an effective way to get more high quality leads over to Sales while benefiting existing customers, as well.

SherpaWebinar (http://www.marketingsherpa.com/webinars) - Join Daniel Burstein as he speaks with Keith Lincoln, Vice President of Marketing, SmartBear, about how his organization, a software company, implemented automation for a 200% increase in lead volume without losing any unique messaging and answers your questions, live. This SherpaWebinar is brought to you by Act-On.

Join Daniel Burstein as he offers an inside look at how MECLABS, the parent company of MarketingSherpa and MarketingExperiments, produces content. He will be sharing research and how-to information about content marketing, as well as explaining how MarketingExperiments increased blog traffic by 232%.

Join this MarketingSherpa webinar to hear how Christina Brownlee, Director of Marketing, and Jacob Baldwin, Search Engine Marketing Manager, of One Call Now, used keyword research and customer personas to form a new marketing strategy that increased conversions by 81%.

In this MarketingSherpa webinar (http://www.marketingsherpa.com/webinars),Daniel Burstein, Director of Editorial Content, MECLABS, interviews Shelby Britton, Senior Product Marketing Manager, Adobe, on how it was able to revamp its webinar strategy for a huge lift in conversions, placing webinars as its second largest generator of sales. Watch as Daniel and Shelby answer your questions about using webinars to drive conversion.