Massage Marketing & Growth

In this powerful rebroadcast from 2022, we revisit one of the most inspiring growth stories in the wellness industry, the rise of Tabitha Baker, massage therapist turned multi-location empire builder. Tabitha is the founder of Sacred Hour Wellness Spa, Tribù Bar & Lounge, Sacred Hour Yoga in Cleveland, and the soon-to-launch Sacred Haven Retreat Center in Joshua Tree, California. But her path wasn't a straight line. After 9/11, she left New York in search of something more fulfilling, and what unfolded was a bold leap from private practice into a full-blown wellness brand. In this episode, Tabitha shares how she blended her unexpected mix of skills, advertising, global retreat planning, sales, and interior design to create a spa experience that stands out nationwide. She breaks down the pivotal moments, the mindset shifts, and the vision that helped her grow from solo practitioner to leading a team of 50+ across multiple businesses. If you've ever wondered what it truly takes to scale a wellness business past the treatment room, this conversation will spark ideas, challenge your limits, and show you what's possible when vision meets action. Check out Tabitha's website: https://sacredhour.com/ Her Facebook Page: https://www.facebook.com/SacredHourSpas/ - - - - - - - - - - - - - - - - - - - - Want to build a wellness practice that gives you both TIME and MONEY? Learn more at www.scalingwellness.com Trying to book more clients? Visit www.bookyourteamsolid.com to get access to the course. Schedule Your No-Cost 1:1 Strategy Call: www.scalingwellness.com/chat Follow us on Instagram: www.instagram.com/scalingwellness

From shy "operations girl" to the powerhouse behind a 20-year group practice, Ann Sousa's journey is anything but ordinary. In this inspiring episode, Ann, owner of Body & Soul Massage in Salem, MA, shares how a random postcard led her into massage therapy, how 9/11 pushed her into entrepreneurship, and how she transformed a small contractor-shared space into a thriving, employee-based wellness practice. Ann opens up about the pivotal moment she chose real leadership, the mindset shifts that helped her scale, the hard lessons (including the firings she never forgot), and the systems, numbers, and vision that keep her business running strong. Whether you're solo and dreaming bigger, already building a team, or craving the confidence to step into true leadership, Ann's story delivers the clarity, courage, and practical wisdom you need for your next chapter. Learn more about Ann at: bodysoulsalem.com Instagram: @bodysoulsalem - - - - - - - - - - - - - - - - - - - - Want to build a wellness practice that gives you both TIME and MONEY? Learn more at www.scalingwellness.com Trying to book more clients? Visit www.bookyourteamsolid.com to get access to the course. Schedule Your No-Cost 1:1 Strategy Call: www.scalingwellness.com/chat Follow us on Instagram: www.instagram.com/scalingwellness

In this new episode, interior designer and former massage therapist Jamie Smith, founder of Happy Haus Studios, reveals how wellness professionals can transform their treatment rooms into healing, high-performing spaces that elevate client experience and support long-term practitioner sustainability. With nearly 20 years as an MT and a deep background in design, Jamie shares her unconventional journey from ballet and anthropology to bodywork, burnout, an injury, an MLM detour, and ultimately rediscovering her creative calling in interior design. Today, she specializes in designing restorative wellness environments for massage therapists, healers, and healthcare providers. In this powerful conversation, you'll learn: Why thoughtful interior design is not a luxury but a foundational business strategy How your space impacts client retention, nervous system regulation, and treatment outcomes Practical upgrades for solo practitioners (including the #1 table investment you should make) How to start improving your space mood boards, color palettes, lighting, ergonomics & more The design mistakes many massage spaces unknowingly make Jamie's personal journey of reinvention and resilience If you want your massage studio or wellness space to feel intentional, calming, and aligned with the results you want your clients to experience, this episode will open your eyes to what's truly possible. Explore Jamie's work: Happy Haus Studios — https://happyhausstudios.com/ Tune in now to learn how to transform your space into a tool for healing, alignment, and business growth. - - - - - - - - - - - - - - - - - - - - Want to build a wellness practice that gives you both TIME and MONEY? Learn more at www.scalingwellness.com Schedule Your No-Cost 1:1 Strategy Call: www.scalingwellness.com/chat

In this rebroadcast episode of the Scaling Wellness Podcast, we continue our inspiring conversation with Teresa Zardus, founder of Zardus Art of Massage and Wellness Spa and the Zardus School of Massage. Building a thriving wellness business is no easy feat but Teresa's story proves what's possible when passion meets purpose. From running a 24-room, Tudor-inspired spa to launching a massage school that educates and uplifts future practitioners, Teresa embodies true entrepreneurial success in the wellness industry. In this episode, we dive deeper into: How Teresa finds and hires the right practitioners for her spa The biggest mistakes that taught her the most valuable lessons What corporate retail taught her about leadership and management The origin story behind the Zardus School of Massage How she manages multiple passions without burning out The toughest moments of her entrepreneurial journey and how she overcame them The future of her business in today's "new normal" wellness landscape Whether you're a spa owner, wellness entrepreneur, or massage therapist dreaming of growth, this episode is packed with wisdom, authenticity, and practical inspiration. Connect with Teresa: Website: zardusartofmassage.com Facebook: facebook.com/ZardusArtOfMassageWellnessSpa - - - - - - - - - - - - - - - - - - - - Want to build a wellness practice that gives you both TIME and MONEY? Learn more at www.scalingwellness.com Schedule Your No-Cost 1:1 Strategy Call: www.scalingwellness.com/chat Follow us on Instagram: www.instagram.com/scalingwellness

In this special rebroadcast of the Scaling Wellness Podcast, I'm bringing back one of my favorite Massage Boss Stories featuring Teresa Zardus, the visionary founder behind Zardus Art of Massage & Wellness Spa and Zardus School of Massage. From leaving her corporate life to building a thriving wellness hub in a stunning 24-room Tudor-inspired building, Teresa's journey is the perfect example of passion meeting purpose. Today, she leads a team of 16 practitioners offering holistic and integrative wellness services from massage and skincare to shamanic healing and lifestyle coaching all designed to help clients rejuvenate and reconnect. In this episode, Teresa and I dive into: How she built one of Maine's most respected wellness destinations The moment she knew massage not another path was her calling Her transition from corporate burnout to business ownership The marketing moves that fueled her early growth What it takes to hire and lead an aligned team of practitioners Whether you're dreaming of opening your own spa or looking to scale your existing practice, Teresa's story is packed with inspiration and strategy for wellness entrepreneurs ready to build something meaningful. Connect with Teresa: Website: zardusartofmassage.com Facebook: facebook.com/ZardusArtOfMassageWellnessSpa - - - - - - - - - - - - - - - - - - - - Want to build a wellness practice that gives you both TIME and MONEY? Learn more at www.scalingwellness.com Schedule Your No-Cost 1:1 Strategy Call: www.scalingwellness.com/chat Follow us on Instagram: www.instagram.com/scalingwellness

We're back with Part 2 of our Massage Boss Story featuring Elyse Badewitz, the passionate owner and operator of Spa Haus Nashville, one of the city's most-loved destinations for massage and spa services. In this follow-up episode, Elyse continues to share her inspiring journey of growth, resilience, and leadership in the wellness industry. From navigating the challenges of COVID-19 to mastering team retention, she opens up about the realities of scaling a successful spa business without losing its heart. In Part 2, Elyse dives deeper into: How her spa evolved through the challenges of COVID-19 The retention strategies that keep clients coming back again and again What it really takes to scale your business beyond yourself Lessons learned from years of running a thriving wellness brand If you're a spa or wellness business owner dreaming of growth, this episode is packed with insight, experience, and encouragement to help you take your next step. Learn more about Spa Haus Nashville: spahausnashville.com - - - - - - - - - - - - - - - - - - - - Want to build a wellness practice that gives you both TIME and MONEY? Learn more at www.scalingwellness.com Schedule Your No-Cost 1:1 Strategy Call: www.scalingwellness.com/chat Follow us on Instagram: www.instagram.com/scalingwellness

We're taking it back to one of our favorite episodes from 2020. A powerful story of passion, growth, and grit in the wellness industry. In this rebroadcast of Massage Boss Stories, we revisit our conversation with Elyse Badewitz, owner and founder of Spa Haus Nashville. From managing day spas and salons to launching her own dream business, Elyse shares how she built Spa Haus from a one-woman show into one of Nashville's top massage and skincare destinations. In this episode, Elyse opens up about: How Spa Haus Nashville came to life and scaled rapidly Building a supportive, growth-driven team of 14+ staff Smart strategies for paying and leading her team Lessons learned from challenges including navigating COVID-19 Her best advice for aspiring spa owners and leaders Whether you're running your own wellness business or dreaming about it, this episode is packed with timeless insights and inspiration. Learn more about Spa Haus Nashville: spahausnashville.com - - - - - - - - - - - - - - - - - - - - Want to build a wellness practice that gives you both TIME and MONEY? Learn more at www.scalingwellness.com Schedule Your No-Cost 1:1 Strategy Call: www.scalingwellness.com/chat Follow us on Instagram: www.instagram.com/scalingwellness

You’re fully booked… now what? In this final episode of the Beyond Fully Booked mini-series, I’m breaking down what it really takes to scale from solo to group practice, and how to know if you’re truly ready to make that leap. We’ll dive into the signs that show you’re prepared to hire, the red flags that say you’re not, and what it means to step into leadership as your business evolves. From managing demand and finances to developing the mindset of a studio owner, this episode is your roadmap to building a sustainable, freedom-filled group practice. If your massage or wellness business is thriving and you’re wondering what’s next, this is the episode you don’t want to miss. Tune in now to learn how to confidently grow your business beyond fully booked without burning out.   ----------------------------------------------   Want to build a wellness practice that gives you both TIME and MONEY? Learn more at www.scalingwellness.com    Trying to book more clients? Visit www.bookyourteamsolid.com to get access to the course.   Schedule Your No-Cost 1:1 Strategy Call: www.scalingwellness.com/chat    Follow us on Instagram: www.instagram.com/scalingwellness

You’re fully booked, now what? In this episode of the Scaling Wellness Podcast, I’m diving into the real challenges that come with growing from a solo massage therapist to a group practice owner. From hiring your first team member to managing personalities, keeping culture strong, and handling the “boss burden,” I’m breaking down the behind-the-scenes struggles no one warns you about, and how to overcome them without burning out. If you’ve ever wondered what it really takes to scale your massage or wellness business (and keep your sanity along the way), this episode will help you prepare, plan, and grow with confidence. Listen now to learn what to expect and how to build a group practice that runs smoothly, profitably, and sustainably. ----------------------------------------------   Want to build a wellness practice that gives you both TIME and MONEY? Learn more at www.scalingwellness.com    Trying to book more clients? Visit www.bookyourteamsolid.com to get access to the course.   Schedule Your No-Cost 1:1 Strategy Call: www.scalingwellness.com/chat    Follow us on Instagram: www.instagram.com/scalingwellness

You’re fully booked. Now what? In this episode of the Scaling Wellness Podcast, I’m diving into the mindset shifts that every massage therapist needs to make when transitioning from a solo practitioner to a group practice owner. Going beyond the table means stepping into true leadership, which requires a whole new skill set. I’ll break down what it really takes to lead a thriving team, build systems that actually work, and redefine success beyond your client schedule. If you’ve ever wondered what it means to become the CEO of your massage business, not just the therapist behind it, this episode is your roadmap. Tune in to learn how to lead, scale, and grow your practice without burning out—and take your wellness business beyond fully booked.   ----------------------------------------------   Want to build a wellness practice that gives you both TIME and MONEY? Learn more at www.scalingwellness.com    Trying to book more clients? Visit www.bookyourteamsolid.com to get access to the course.   Schedule Your No-Cost 1:1 Strategy Call: www.scalingwellness.com/chat    Follow us on Instagram: www.instagram.com/scalingwellness

In this episode of the Scaling Wellness Podcast, I’m breaking down what a group massage practice can really look like. From boutique teams of 3–5, to multi-location studios, multidisciplinary wellness centers, spas, and even mobile massage businesses—you’ll discover the different ways you can scale beyond a solo practice. Whether you’re dreaming of building a close-knit team, creating a wellness hub, or expanding across locations, this episode gives you the clarity and inspiration to imagine your next step. Tune in to part two of the Beyond Fully Booked series and start designing a group practice model that actually fits your vision, lifestyle, and goals.   ----------------------------------------------   Want to build a wellness practice that gives you both TIME and MONEY? Learn more at www.scalingwellness.com    Trying to book more clients? Visit www.bookyourteamsolid.com to get access to the course.   Schedule Your No-Cost 1:1 Strategy Call: www.scalingwellness.com/chat    Follow us on Instagram: www.instagram.com/scalingwellness  

You’ve finally done it, you’re fully booked. Your calendar is packed, clients love you, and you’ve reached the goal most massage therapists dream of. But here’s the real question: what’s next? In this episode of the Scaling Wellness Podcast, I’m breaking down what happens beyond fully booked. Should you stay solo and raise your rates? Explore new creative paths like teaching, products, or mentorship? Or take the leap into building a group practice so you can scale your impact, income, and freedom? We’ll dive into the pros and cons of each path, the hard truths about staying solo, and why scaling into a team might be the most powerful step you can take for your future. If you’re ready to grow past the treatment table and discover what’s possible for your massage business, this episode is your roadmap.   ----------------------------------------------   Want to build a wellness practice that gives you both TIME and MONEY? Learn more at www.scalingwellness.com    Trying to book more clients? Visit www.bookyourteamsolid.com to get access to the course.   Schedule Your No-Cost 1:1 Strategy Call: www.scalingwellness.com/chat    Follow us on Instagram: www.instagram.com/scalingwellness  

In this episode of the Scaling Wellness Podcast, I’m joined by Rachel Hargrove, owner of Height of Health Massage, a thriving massage studio dedicated to helping clients achieve lasting wellness through intentional, results-driven bodywork. Rachel’s path to success is filled with lessons every wellness entrepreneur can relate to. From growing her client base to building a practice rooted in both care and strategy, she’s created a model that proves you can balance passion with smart business decisions. In our conversation, Rachel shares: The real strategies she used to attract and retain loyal clients  How she overcame the early challenges of running her own practice The systems and processes that keep her studio thriving without burnout Why prioritizing both client results and therapist well-being leads to sustainable growth Rachel’s story is one of resilience, creativity, and heart, a must-listen for any massage therapist, wellness business owner, or entrepreneur looking for inspiration and actionable insight. Whether you’re just starting out or ready to take your practice to the next level, this episode is packed with wisdom that will leave you motivated and equipped to grow. Tune in now and discover how Rachel built Height of Health Massage into a trusted name in wellness, and how you can apply her strategies to your own business.   Check out Rachel’s website: https://www.heightofhealthmassage.com/ Her Facebook Page:  https://www.facebook.com/heightofhealthmassage/   - - - - - - - - - - - - - - - - - - - -  Want to build a wellness practice that gives you both TIME and MONEY? Learn more at www.scalingwellness.com    Schedule Your No-Cost 1:1 Strategy Call: www.scalingwellness.com/chat    Follow us on Instagram: www.instagram.com/scalingwellness  

In this episode of the Scaling Wellness Podcast, I’m pulling back the curtain on the exact strategies that took one massage business from zero to $30,000 per month in just one year. I’ll walk you through the real numbers, the systems that made growth possible, and the critical shifts that kept clients coming back. From building the right offers to dialing in rebooking, team structure, and client experience, this isn’t theory; it’s a step-by-step look at what actually worked. If you’ve ever wondered what it really takes to scale a massage or wellness practice to consistent, life-changing revenue, this episode will show you the roadmap. Tune in now to see how $30k months become possible and how you can start applying these same strategies to your own practice.   ----------------------------------------------   Want to build a wellness practice that gives you both TIME and MONEY? Learn more at www.scalingwellness.com    Trying to book more clients? Visit www.bookyourteamsolid.com to get access to the course.   Schedule Your No-Cost 1:1 Strategy Call: www.scalingwellness.com/chat    Follow us on Instagram: www.instagram.com/scalingwellness  

In this episode of the Scaling Wellness Podcast, I’m joined by someone who’s built one of Houston’s most beloved massage practices Zalla Otten, founder of Zalla Massage.   Zalla’s journey is anything but ordinary. From starting out in a spare bedroom to now running a thriving practice in a cozy 105-year-old cottage in Montrose, she’s grown her business to a team of 10 therapists, front desk coordinators, and a loyal client base that’s made Zalla Massage one of the most-reviewed massage studios in Houston.   But what really makes Zalla stand out is her combination of entrepreneurial drive, creativity, and heart. She’s not only a Licensed Massage Therapist but also a visionary studio owner who’s built her practice around high standards, client-centered care, and innovative approaches to growth.   In this episode, Zalla opens up about:   How she went from working multiple jobs to launching her own practice, step by step. The unique marketing strategies that fueled her growth, from creative Groupon hacks to building a referral program that clients and partners love. The lessons (and mistakes) of hiring, managing, and building a culture that truly supports both therapists and clients. The reality of scaling up: what it’s like to run a seven-figure massage business, expand to multiple locations, and navigate tough decisions when things don’t go as planned. How returning to hands-on work reignited her passion, especially through fascia work and energy-focused bodywork.   Zalla’s story is honest, inspiring, and packed with wisdom for any massage therapist, wellness entrepreneur, or business owner looking to grow without losing themselves along the way.   Whether you’re dreaming of starting your own practice, hiring your first employee, or scaling to multiple locations, this conversation will give you the insights, tools, and encouragement you need to take your next step.   Tune in now to hear how Zalla built, stumbled, grew, and ultimately redefined success on her own terms.   Check out Zalla’s website: https://zallamassage.com/ Her Facebook Page:  https://www.facebook.com/ZallaMassage   - - - - - - - - - - - - - - - - - - - -  Want to build a wellness practice that gives you both TIME and MONEY? Learn more at www.scalingwellness.com    Schedule Your No-Cost 1:1 Strategy Call: www.scalingwellness.com/chat    Follow us on Instagram: www.instagram.com/scalingwellness  

​​I’ve got a confession to make, and a promise to keep. For a while, I stepped back from delivering on what I said I would, and I know some of you have been waiting for the podcast to return in full force. Well, the wait is almost over. In this episode, I’m opening up about what happened behind the scenes, why things didn’t go as planned, and most importantly, what’s coming next. Think of this as the reset. At this moment, we clear the slate and get ready for what’s going to be the most exciting chapter yet for the Scaling Wellness Podcast. From fresh interviews with incredible massage and spa owners to solo episodes packed with actionable strategies, we’re coming back stronger, sharper, and more focused than ever. So stick with me, the best is yet to come. Tune in now, and get ready for the comeback.   ----------------------------------------------   Want to build a wellness practice that gives you both TIME and MONEY? Learn more at www.scalingwellness.com    Trying to book more clients? Visit www.bookyourteamsolid.com to get access to the course.   Schedule Your No-Cost 1:1 Strategy Call: www.scalingwellness.com/chat    Follow us on Instagram: www.instagram.com/scalingwellness  

We’re hitting pause for a summer break—but don’t worry, we’ll be back soon with even more inspiring episodes, fresh insights, and powerful conversations to help you grow your wellness business. Stay tuned—exciting things are on the way!   ----------------------------------------------   Want to build a wellness practice that gives you both TIME and MONEY? Learn more at www.scalingwellness.com    Trying to book more clients? Visit www.bookyourteamsolid.com to get access to the course.   Schedule Your No-Cost 1:1 Strategy Call: www.scalingwellness.com/chat    Follow us on Instagram: www.instagram.com/scalingwellness    

In this episode of the Scaling Wellness Podcast, I’m sitting down with someone who’s redefining what it means to run a successful, client-centered massage business—Nadin Bailey, founder of MEND Massage Therapy. A licensed massage therapist, registered yoga teacher, and lifelong student of movement, Nadin brings nearly a decade of expertise to the industry. With a background that combines advanced bodywork techniques and a BFA in Contemporary Dance, her deep understanding of anatomy and body mechanics shines through in every aspect of her work. But what truly sets Nadin apart is her vision for MEND Studios—a space built not just for clients to heal, but for massage therapists to grow, thrive, and master their craft. From opening her first location to now running thriving studios in Brookfield and Mequon, Nadin shares the realities of building a team, maintaining high standards, and staying rooted in her passion for helping people feel—and function—better. In this episode, Nadin opens up about: How her movement background enhances her massage techniques The challenges and rewards of building a massage studio focused on both client and practitioner success Why results-driven, highly skilled massage therapy sets MEND apart The lessons she’s learned as a business owner navigating growth, leadership, and building a standout brand Whether you’re a solo practitioner, studio owner, or dreaming of creating your own wellness space, Nadin’s story and insights will inspire and empower you. 🎧 Tune in now to hear how Nadin built a thriving, results-driven studio—and how you can apply the same principles to your business.   Check out Nadin’s website: https://www.mendstudio.com/  - - - - - - - - - - - - - - - - - - - -  Want to build a wellness practice that gives you both TIME and MONEY? Learn more at www.scalingwellness.com    Schedule Your No-Cost 1:1 Strategy Call: www.scalingwellness.com/chat    Follow us on Instagram: www.instagram.com/scalingwellness  

Hey, DJ here—and if you’re a solo therapist dreaming about growing into a group practice, this episode is your heads-up and your how-to. Going from solo to group sounds exciting—more clients, more revenue, more freedom, right? But what no one tells you is that the shift comes with a whole new set of challenges. It’s not just more of what you’re doing now—it’s a completely different game. In this episode, I’m sharing the honest truth about: Why the skills that made you a great solo therapist aren’t the same skills you need to run a team The mindset traps that trip up most business owners when they start hiring What actually changes when you move from “practitioner” to “business owner” And how to avoid building a group practice that feels like a constant headache If you’re thinking about hiring, managing a growing team, or already wondering why your dream practice feels so hard—you need to hear this. 🎧 Tune in now and let’s talk about what really happens when you make the leap from solo to group.   ----------------------------------------------   Want to build a wellness practice that gives you both TIME and MONEY? Learn more at www.scalingwellness.com    Trying to book more clients? Visit www.bookyourteamsolid.com to get access to the course.   Schedule Your No-Cost 1:1 Strategy Call: www.scalingwellness.com/chat    Follow us on Instagram: www.instagram.com/scalingwellness    

297 - How to Unintentionally Destroy Your Massage Business by Chasing Money