MATE: Marketing, Advertising, Technology and Entre

Steve Sammartino is back for more! In the second half of his chat with Adam, Steve predicts where Planet Earth is headed, (it may scare you) and he also gives some brilliant tips that anybody chasing success can apply in their career & day-to-day life.   Topics: Steve’s hack for communicating facts through the art of storytelling “Marketing is telling stories to get people to believe in something you believe in” Steve opens up about his weaknesses, and what he does to work around those Can missing deadlines actually be beneficial in starting a business? The mobility revolution that is upon us, and how it will dramaticaly change the world we live in Where will the world be in 20, or even 300 years? Steve predicts the future Elon Musk’s Tesla could become the world’s greatest company The inspiration behind Steve’s book ‘The Lessons School Forgot’   Links: Wait But Why articles mentioned: The AI Revolution: The Road to Superintelligence, by Tim Urban The AI Revolution: Our Immortality or Extinction, by Tim Urban The Fermi Paradox, by Tim Urban Steve Sammartino’s website Purchase Steve Sammartino’s books: The Great Fragmentation, by Steve Sammartino. The Lessons School Forgot, by Steve Sammartino.   Sponsors: Open Universities Australia   Special thanks: Editing by Josh Armour, from ArmourPod Productions. Podcast logo cover artwork by Courtney Carman Theme music from “Ghosts I–IV” by Nine Inch Nails, used under a Creative Commons licence. Ad music is called “Going Higher” by Bensound, used under a Creative Commons licence.   Connect with MATE: Subscribe on Apple Podcasts Subscribe on Stitcher Subscribe on Android Subscribe on other devices (e.g. Windows Phone, etc.) Subscribe to the RSS feed MATE podcast website Follow us on Twitter Like us on Facebook   MATE podcast is a show about Marketing, Advertising, Technology and Entrepreneurship. Hosted by Adam Jaffrey: Digital Strategist and Entrepreneur. Made with in Melbourne, Australia. MATE podcast is a production by branded podcast agency Wavelength Creative. The post MATE 040 – A futurist’s prediction of civilisation in 300 years, with Steve Sammartino (PART 2) appeared first on MATE podcast.

Steve Sammartino is a charismatic radio host, futurist, author, public speaker, entrepreneur, technology strategist and former advertising strategy director. Steve talks about his career successes and failures, what lead him to being a speaker, and how he teamed up with a teenager from Romania to build a functioning car made from Lego. This is the first instalment of an entertaining TWO-PART MATE Podcast episode. ENJOY!   Topics: Do big businesses just pretend to love their customers? Yesterday’s dollar Vs today’s dollar Vs tomorrow’s dollar Being an entrepreneur as a child Why Steve spent over a decade in a job that he didn’t really enjoy Steve’s book ‘The Lessons School Forgot’ Steve’s startup business Rentoid How Uber removed the friction of transactions Steve’s move from being an entreprenuer to Director of Strategy and Innovation within the advertising industry, and his time working with Gray Advertising How blogging lead Steve to becomning a published author The story of a Romanian teenage boy who approached Steve about making a Lego car, and a Lego spaceship which was sent into orbit! This became The Super Awesome Micro Project Steve’s book foray into public speaking What goes into writing a book? How do you make things translate to the page? Steve breaks it down. “Smartphone technology is very immature”   Links: Steve Sammartino’s website Purchase Steve Sammartino’s books: The Great Fragmentation, by Steve Sammartino. The Lessons School Forgot, by Steve Sammartino.   Sponsors: Open Universities Australia   Special thanks: Editing by Josh Armour, from ArmourPod Productions. Podcast logo cover artwork by Courtney Carman Theme music from “Ghosts I–IV” by Nine Inch Nails, used under a Creative Commons licence. Ad music is called “Going Higher” by Bensound, used under a Creative Commons licence. (Human beatboxing by Adam Jaffrey.)   Connect with MATE: Subscribe on Apple Podcasts Subscribe on Stitcher Subscribe on Android Subscribe on other devices (e.g. Windows Phone, etc.) Subscribe to the RSS feed MATE podcast website Follow us on Twitter Like us on Facebook   MATE podcast is a show about Marketing, Advertising, Technology and Entrepreneurship. Hosted by Adam Jaffrey: Digital Strategist and Entrepreneur. Made with in Melbourne, Australia. MATE podcast is a production by branded podcast agency Wavelength Creative. The post MATE 039 – How to build a life-size LEGO car powered by air, with Steve Sammartino (PART 1) appeared first on MATE podcast.

Tommy McCubbin—advertising Creative Director, dad and podcaster—joins me on MATE to discuss why he thinks advertising sucks, how to avoid the #1 start-up mistake and share his thoughts on podcasting. We jump right into his controversial opinions about the advertising industry and why traditional ads don’t work. Tommy reveals the harsh truth behind why his start-up failed and the warning signs he ignored. And we also talk about exciting new technology, trends in podcasting and how to succeed with side projects.   Topics: Tommy’s podcast: Future Sandwich. Family (not work) is the only thing that ultimately matters. Writing lists to be productive OmniFocus, the to-do list app mentioned in MATE episode 004, with Leigh Price. Written lists reduce stress and get things out of your head Why traditional ads suck (why we should be creating platforms and products instead of campaigns). What does an advertising Creative Director do? Why is advertising work called “the creative”? Advertising teams were originally organised into departments by discipline; there’s a documentary film about it called Art & Copy. The shift towards everyone in an ad agency being “creative”. Happy Wife, Tommy’s gift reminder app (which has since been shuttered). WhisperTip, bringing pub sports tipping to the 20th century. Why you shouldn’t fall in love with your start-up idea Prove your concept by trying to extract cash from people for your start-up prototype Friends are the worst judges of your start-up because they’re inherently biased The Future Sandwich podcast was modelled off Jerry Seinfeld’s Comedians in Cars Getting Coffee The trend of narrative journalism in podcasts (i.e. shows with a “story arc”). Recent Future Sandwich episodes: Driverless cars Bitcoin Space travel Advertising Artificial intelligence Virtual reality 3D printing Here’s the video of PJ Vogt talking about how the best podcasters on Earth don’t even really know what they’re doing: Gimlet Media, the darling child podcast network, who produces the following popular podcasts: Startup Podcast Reply All Serial, the most successful podcast in history (hosted by Sarah Koenig and produced by This American Life). Media businesses (including podcasts) need massive scale/reach to be able to generate any revenue from advertising. CPM = cost per 1,000 media impressions. Nobody looks at banner ads The global state of ad blocking Tommy pays me $5 AUD cash for 5x episodes of MATE ad-free: $5 cash for 5x episodes of MATE ad-free MVP = minimum viable product (i.e. a quick prototype of your business/idea). Celebrities with podcasts doing well right now: Alec Baldwin’s podcast: Here’s The Thing Malcolm Gladwell’s podcast: Revisionist History Lena Dunham’s podcast: Women Of The Hour Treating projects as experiments allows you to adapt and be agile MATE episode 002, with Athan Didaskalou. MATE episode 001, with Jayden Seric. Learning by doing is the only true way to understand something What’s exciting you right now? Virtual reality. What’s not exciting you right now? Ad products.   Links: Tommy McCubbin’s website Future Sandwich podcast (Apple Podcasts | website)   Sponsors: Open Universities Australia   Special thanks: Editing by Josh Armour, from ArmourPod Productions. Podcast logo cover artwork by Courtney Carman Theme music from “Ghosts I–IV” by Nine Inch Nails, used under a Creative Commons licence. Ad music is called “Going Higher” by Bensound, used under a Creative Commons licence.   Connect with MATE: Subscribe on Apple Podcasts Subscribe on Stitcher Subscribe on Android Subscribe on other devices (e.g. Windows Phone, etc.) Subscribe to the RSS feed MATE podcast website Follow us on Twitter Like us on Facebook   MATE podcast is a show about Marketing, Advertising, Technology and Entrepreneurship. Hosted by Adam Jaffrey: Digital Strategist and Entrepreneur. Made with in Melbourne, Australia. MATE podcast is a production by branded podcast agency Wavelength Creative. The post MATE 038 – My start-up failed and here’s what I learned, with Tommy McCubbin (REBROADCAST of MATE 008) appeared first on MATE podcast.

Maneesh Sethi is a serial entrepreneur and a serial troublemaker. He’s the founder of Pavlok, a habit-changing wearable wristband which gives you electric shocks. His career is pervaded with shocking (no pun intended!) stories … like the time he bought his own private island; the story of how he wrote a best-selling book at 14 years-old; or when he had a heated argument with billionaire Mark Cuban on Shark Tank. Maneesh has spent time working with some of the all-time best business thinkers, and in this episode of MATE he shares the business advice he personally received from the likes of Tim Ferriss, Seth Godin and Richard Branson.   Topics: Maneesh Sethi is the founder of Pavlok, a behaviour company which helps people change their habits. They released the Pavlok wearable device, which helps people form good habits and break bad habits using operant and classical conditioning. At 14 years-old, Maneesh wrote a best-selling book called Game Programming for Teens. The book took-off and became one of the top computer books in America and featured on the Amazon best-seller list. It even became a textbook in Poland (and was translated into 4 languages)! The 4-Hour Workweek, by Tim Ferriss. How Maneesh’s character flaws have kept popping up throughout his life and stymied his productivity Digital nomading, and pursuit of passive income. Maneesh tracks his productivity with the time-tracking app RescueTime Why Maneesh hired a Craigslist slapper to hit him every time he went on Facebook (and how it quadrupled his productivity). (P.S. Aussie listeners, Craigslist is a classifieds website popular in the U.S.) Pavlok won the Shopify ‘Build A Business’ Competition in 2015, and were subsequently treated to a trip to Necker Island with Richard Branson, Daymond John, Tim Ferriss, Marie Forleo and Seth Godin. The story of how Maneesh bought his own private island How Maneesh became a famous DJ in Berlin in 90 days The Pact app (formerly known as GymPact), which lets you bet the community how many times you’ll work out each week. People respond much more strongly to a negative stimulus than they do to a positive one Maneesh’s blog is called: Hack the System: Cheat Codes for Life. “Everyone thinks that I’m trying to build [Pavlok] a product that really helps people. [They think], “I like that you’re testing it with other people and with yourself to see if you can help others.” And I’m like, “No, no, no … you don’t understand. I’m trying to build a product to get me to fucking get my shit done, so I’m testing it on all of you so that I know the perfect solution to solve it for me!”” ~ Maneesh Sethi “Behaviour is really just a manifestation of all of our decisions. So the way you act is based on what’s going on in your head.” ~ Adam Jaffrey The list of cognitive biases on Wikipedia The case study of the print + digital subscription of The Economist, from Dan Ariely’s TED talk (skip to 12:29 min). What is Pavlok and how does it work? When you use Pavlok manually it’s a classical conditioning tool, an aversive therapy device. It helps you create a negative association with a bad habit by doing them at the same time. The other method of using Pavlok is using operant conditioning, buy interrupting and breaking the trigger-action-reward habit loop system. Maneesh tells us what it was like going on Shark Tank and having a heated argument with billionaire Mark Cuban and angry investor Kevin “Mr. Wonderful” O’Leary. VIDEO: Maneesh gets accused of being a con-artist by Mark Cuban on Shark Tank: VIDEO: Maneesh gets called an “asshole” and told to “fuck off” by Mr. Wonderful on Shark Tank: What is bootstrapping a company? The Outsiders, by William N. Thorndike, which analyses unconventional CEOs and what made them successful. Maneesh explains why Series A parties are bullshit. You’re buying drinks with borrowed money. Pavlok follows the growth philosophies outlined in Scaling Up, by Verne Harnish. Hear the best business advice Maneesh ever received from Seth Godin   Links: Hack the System website (Maneesh Sethi’s old blog) Pavlok website   Sponsors: Open Universities Australia   Special thanks: Editing by Josh Armour, from ArmourPod Productions. Podcast logo cover artwork by Courtney Carman Theme music from “Ghosts I–IV” by Nine Inch Nails, used under a Creative Commons licence. Ad music is called “Going Higher” by Bensound, used under a Creative Commons licence.   Connect with MATE: Subscribe on Apple Podcasts Subscribe on Stitcher Subscribe on Android Subscribe on other devices (e.g. Windows Phone, etc.) Subscribe to the RSS feed MATE podcast website Follow us on Twitter Like us on Facebook   MATE podcast is a show about Marketing, Advertising, Technology and Entrepreneurship. Hosted by Adam Jaffrey: Digital Strategist and Entrepreneur. Made with in Melbourne, Australia. MATE podcast is a production by branded podcast agency Wavelength Creative. The post MATE 037 – How to break bad habits, buy a private island and argue with billionaires, with Maneesh Sethi (REBROADCAST of MATE 011) appeared first on MATE podcast.

Rory Aronson revolutionised agriculture when he created the coolest invention ever—FarmBot—an AI robot which farms your veggie patch. Seriously, this autonomous robot plants seeds, waters the garden, checks the soil nutrients and kills the weeds. In this episode of MATE, Rory explains how he built this precision agriculture machine and why it’s going to transform the agriculture industry. We also discuss how he hacked the product launch video to go viral and smash the goal on their crowdfunding campaign.   Topics: What is CNC farming and what are the benefits? How FarmBot works and how to build one Who FarmBot is created for Why Rory decided to make FarmBot open-source How FarmBot compares to traditional methods of agriculture Plans to make FarmBot available for under $1,000 Kickstarter’s impact on launching the project How to make your product launch video campaign go viral on social media How Rory has dealt with the sudden media attention of becoming an instant celebrity What’s exciting you right now? Burning Man.   Links: Rory Aronson’s website FarmBot website   Sponsors: Open Universities Australia   Special thanks: Editing by Josh Armour, from ArmourPod Productions. Podcast logo cover artwork by Courtney Carman Theme music from “Ghosts I–IV” by Nine Inch Nails, used under a Creative Commons licence. Ad music is called “Going Higher” by Bensound, used under a Creative Commons licence.   Connect with MATE: Subscribe on Apple Podcasts Subscribe on Stitcher Subscribe on Android Subscribe on other devices (e.g. Windows Phone, etc.) Subscribe to the RSS feed MATE podcast website Follow us on Twitter Like us on Facebook   MATE podcast is a show about Marketing, Advertising, Technology and Entrepreneurship. Hosted by Adam Jaffrey: Digital Strategist and Entrepreneur. Made with in Melbourne, Australia. MATE podcast is a production by branded podcast agency Wavelength Creative. The post MATE 036 – How artificial intelligence and robots are revolutionising gardening, with Rory Aronson from FarmBot (REBROADCAST of MATE 014) appeared first on MATE podcast.

Ryan McLeod—designer and developer of Blackbox for iPhone—talks to me via Skype about how and why he came up with this crazy idea for an iPhone puzzle game. We talk about some of the design challenges he encountered while making Blackbox, and explore what life is like as an indie developer (when the hordes of fans come bashing on your door wanting new levels!). Ryan also discusses the principles of good design, and what it’s been like creating an interaction-heavy game without a formal design background. It’s a fascinating and hilarious chat!   Topics: What is an “Interaction Engineer”? Download Blackbox, the iPhone game that self-identifies as a “refreshingly oppressive puzzle app” (FREE on the App Store). Portal, the highly acclaimed first-person puzzle-platform video game. FEZ, the indie puzzle platform game in which it is possible to achieve 200% completion (through collecting all 32 cubes and an additional 32 anti-cubes). Machinarium, the puzzle point-and-click adventure game that was developed over 3 years by seven self-funded Czech developers. Peek Calendar, the beautifully playful calendar app from an ex-IDEO designer. Easter eggs are non-essential part of a game put in by developers for fun. They are secret responses that occur as a result of an undocumented set of commands. Pull to Refresh, the user interface gesture (which Twitter strangely has a patent on!). The Ookla cat Easter egg in the Speedtest.net app The Inception app, which uses the sound around you and your iPhone sensors to augment your reality. Clear to-do app, and its secret themes Easter eggs. Hatch, the Tamagotchi-style app, which interacts with your device’s current state (e.g. dancing when there’s music playing, or yawning when your phone battery is low). Feature creep is the ongoing expansion or addition of new features in a product, preventing it from launching on time or on budget. What’s the difference between “Computer Science” and “Software Engineering”?! A simple explanation, and a more complicated explanation. The Design of Everyday Things, by Don Norman. Good design is about being empathetic towards other human beings Here’s that Vox video we talk about, which addresses the issue of the “Norman Door”, i.e. the push/pull door confusion fiasco: Good design goes unnoticed, and that’s a good thing. Good design should be invisible. A hilarious example of when rogue chatbots go wrong Saul Flores explains why overhyped “innovations” don’t change the world, in MATE podcast episode 005. Athan Didaskalou gives his take on virtual reality, in MATE podcast episode 002. Budget Cuts is the new virtual reality game where you flick throwing knives at robots. View the trailer:   Links: Ryan McLeod on Twitter Download Ryan McLeod’s app: Blackbox (download app [FREE] | website)   Sponsors: Open Universities Australia   Special thanks: Editing by Josh Armour, from ArmourPod Productions. Podcast logo cover artwork by Courtney Carman Theme music from “Ghosts I–IV” by Nine Inch Nails, used under a Creative Commons licence. Ad music is called “Going Higher” by Bensound, used under a Creative Commons licence.   Connect with MATE: Subscribe on Apple Podcasts Subscribe on Stitcher Subscribe on Android Subscribe on other devices (e.g. Windows Phone, etc.) Subscribe to the RSS feed MATE podcast website Follow us on Twitter Like us on Facebook   MATE podcast is a show about Marketing, Advertising, Technology and Entrepreneurship. Hosted by Adam Jaffrey: Digital Strategist and Entrepreneur. Made with in Melbourne, Australia. MATE podcast is a production by branded podcast agency Wavelength Creative. The post MATE 035 – The challenges of designing a blockbuster iPhone game, with Ryan McLeod (REBROADCAST of MATE 006) appeared first on MATE podcast.

Daniel Sparkes is a Cannes Gold Lion and D&AD Yellow Pencil award-winning advertising creative, with a flair for side-projects. He’s also a long-time friend of Adam’s and a MATE podcast fan. In this fun and interesting chat, Daniel talks about his passion for creativity, how his personality shapes the way he approaches his work, and the experiences that lead him to where he is today.   Topics: What is an Advertising Creative? Daniel’s experience breaking into the advertising industry Working for Leo Burnett, and what others can expect once they enter an agency What is Daniel’s “superpower”? The theory that creative agencies are a thing of the past Daniel talks about some of the most successful campaigns he’s seen, from the likes of American Express and Adidas How the Reword app is helping to curb cyber-bullying and the PR that helped it take off Daniel and Adam have a healthy debate over industry awards:
Are they really the “be-all, end-all” of industry recognition? “To be in culture is to be relevant”, and why watching that Justin Bieber video you hate, can be beneficial The benefits of having side projects to stay creatively healthy Daniel’s successful side projects such as “Pillaring”, and failed side projects such as entering kid’s colouring competitions
(Yes, you read that correctly) Interactive artist Ivan Cash, and his influence as a creative Amazon’s upcoming move into the Australian market   Links: Daniel Sparkes on LinkedIn Reword website   Sponsors: Open Universities Australia   Special thanks: Editing by Josh Armour, from ArmourPod Productions. Podcast logo cover artwork by Courtney Carman Theme music from “Ghosts I–IV” by Nine Inch Nails, used under a Creative Commons licence. Ad music is called “Going Higher” by Bensound, used under a Creative Commons licence.   Connect with MATE: Subscribe on Apple Podcasts Subscribe on Stitcher Subscribe on Android Subscribe on other devices (e.g. Windows Phone, etc.) Subscribe to the RSS feed MATE podcast website Follow us on Twitter Like us on Facebook   MATE podcast is a show about Marketing, Advertising, Technology and Entrepreneurship. Hosted by Adam Jaffrey: Digital Strategist and Entrepreneur. Made with in Melbourne, Australia. MATE podcast is a production by branded podcast agency Wavelength Creative. The post MATE 034 – Making successful advertising campaigns, with award-winning creative Daniel Sparkes appeared first on MATE podcast.

Jon Yeo is an executive speaker coach and the curator of TEDxMelbourne. In this episode of MATE, he gives some powerful tips to delivering an effective public speech, he tells us the key elements to moving TEDx Talk and he tells us what it’s like going to the global TED conference. Jon Yeo   Topics: How Jon’s background in IT at the time of Y2K aka “The Millennium Bug”, incidentally lead him to where he is today Intense focus What does a Speaker Coach do? Content, delivery, composure, and vocal preparation: Is one more important than the other? “Great communication is universal” Make your speech accessible to your audience Thought leadership and reputation trumps features and benefits Apple’s trust relationship with their community of customers Jon tells us what makes a great speech, some of the mistakes speakers make and gives us a taste of his ‘9 Elements’ to a great speech. Jon shares his story of a Nigerian gun runner, and how Jon helped turn his story into a powerful thought-provoking message The power of ideas, and asking the question “what if it wasn’t?” FEAR causes us to lose LOGIC The TEDx experience, culture, the history of TED Talks and the TED mantra: “Ideas worth spreading” Jon tells us about some of the most notable, transformative and surprising TED Talks he’s seen Jon’s heavy involvement with TEDxMelbourne conference, and how he is preparing speakers for their upcoming event on 19th September 2017)   TED Talks mentioned: Weird, or just different? by Derek Sivers   Links: Jon Yeo on LinkedIn TEDxMelbourne website   Sponsors: Open Universities Australia   Special thanks: Editing by Josh Armour, from ArmourPod Productions. Podcast logo cover artwork by Courtney Carman Theme music from “Ghosts I–IV” by Nine Inch Nails, used under a Creative Commons licence. Ad music is called “Going Higher” by Bensound, used under a Creative Commons licence.   Connect with MATE: Subscribe on Apple Podcasts Subscribe on Stitcher Subscribe on Android Subscribe on other devices (e.g. Windows Phone, etc.) Subscribe to the RSS feed MATE podcast website Follow us on Twitter Like us on Facebook   MATE podcast is a show about Marketing, Advertising, Technology and Entrepreneurship. Hosted by Adam Jaffrey: Digital Strategist and Entrepreneur. Made with in Melbourne, Australia. MATE podcast is a production by branded podcast agency Wavelength Creative. The post MATE 033 – Powerful public speaking tips from TEDxMelbourne curator Jon Yeo appeared first on MATE podcast.

With a newborn baby, Alison Michalk took a crazy leap and started her own business, with the goal of a better “work/life blend”. Alison is the CEO and Founder of Quip, Australia’s leading Community Management provider. She’s also a Founder of Swarm Conference, Australia’s only conference dedicated to online community managers. In this episode of MATE, we talk about why forums are still not dead, how to build and nurture online communities, how Facebook is eating the world (and whether that’s a good thing) and how to manage your business through a crisis. We also dispel the ongoing battle, once and for all: Community Management vs Social Media Management. Alison Michalk   Topics: Why online forums are still not dead! The ways in which forums are better than social media sites How Alison’s experience moderating online communities led her to start Quiip What is Quiip? What is Community Management? Community Management vs Social Media Management How nurturing a brand’s community can lead to increased customer loyalty and customer satisfaction Social media’s positive impacts on customer service Alison’s primary motivation for starting her own business: flexibility and freedom. Quiip encourages employees to pursue their dreams outside of Community Management Remote work is the future of employment The “work/life blend” philosophy Starting a business with a newborn Chatbots and the messaging mega-trend How edgy brands can exhibit a cavalier, yet fun, tone of voice on their online communities (e.g. 7-Eleven, Boost Juice and Lorna Jane). The key principals of community management Facebook’s tumultuous relationship with its users Facebook’s tumultuous relationship with brands and advertisers Can we trust Facebook? Do we even have a choice?! The responsibilities of social media platforms Challenges with Facebook Live The thing to remember about Facebook: it’s a business. The genesis of Swarm Conference How to manage a business crisis The key question every manager should ask their employees: “I don’t know, what do you think?”   Links: Alison Michalk on LinkedIn Quiip website Swarm Conference website   Sponsors: Open Universities Australia   Special thanks: Editing by Josh Armour, from ArmourPod Productions. Podcast logo cover artwork by Courtney Carman Theme music from “Ghosts I–IV” by Nine Inch Nails, used under a Creative Commons licence. Ad music is called “Going Higher” by Bensound, used under a Creative Commons licence.   Connect with MATE: Subscribe on Apple Podcasts Subscribe on Stitcher Subscribe on Android Subscribe on other devices (e.g. Windows Phone, etc.) Subscribe to the RSS feed MATE podcast website Follow us on Twitter Like us on Facebook   MATE podcast is a show about Marketing, Advertising, Technology and Entrepreneurship. Hosted by Adam Jaffrey: Digital Strategist and Entrepreneur. Made with in Melbourne, Australia. MATE podcast is a production by branded podcast agency Wavelength Creative. The post MATE 032 – Community Management vs Social Media Management, with Alison Michalk from Quiip appeared first on MATE podcast.

Simon Davenport is one of Australia’s premier marketing professionals, with 12 years’ experience in the field. He’s spent the majority of his career working in senior leadership roles at some of Australia’s most iconic retail brands. During this chat, Simon explains what he’s learned about marketing from working at successful businesses like Officeworks, Kmart and Boost Juice. In 2016, Simon was inducted into the very exclusive The Marketing Academy as one of the industry’s most influential and successful leaders. Simon’s main goal is to inspire and motivate the next generation of marketing leaders, something he absolutely does in this episode of MATE. Simon Davenport   Topics: Simon reflects on his early years, studying marketing and working in creative advertising agencies. Why creativity is crucial in marketing What Simon learned while working for retail giant Kmart: “No business is too big to benefit from change”. How a youthful culture helped Boost Juice grow to over 250 stores worldwide Boost Juice had a policy for their head office staff to spend time working in customer-facing roles in the retail stores, which helps them better understand the brand. What Simon learned from Boost Juice founders Janine Allis and Jeff Allis (Janine is also a co-host of the entrepreneurial reality TV show Shark Tank). “Passion produces great products”. But can you design for that? And if so, how? What Simon has learned in his current role at Officeworks, Australia’s leading stationery and office supplies chain. The similarities Simon has seen in all of the successful brands he’s worked with Simon Davenport considers his career speciality as being “the fixer”. Simon’s #1 leadership tip: “Ask the experts in your team the right questions”. Does advertising actually work? Simon breaks down the three roles of advertising: (1) sales activation; (2) functional benefits; and (3) emotional priming. What are the consequences of abandoning any of those roles? What does having a “brand purpose” mean? The internal and operational challenges of getting an emotion-driven “brand purpose” campaign launched How Simon was selected for an exclusive leadership program with The Marketing Academy Simon’s advice about leadership in marketing Why Simon keeps a gratitude journal   Links: Simon Davenport on LinkedIn   Sponsors: Open Universities Australia   Special thanks: Editing by Josh Armour, from ArmourPod Productions. Podcast logo cover artwork by Courtney Carman Theme music from “Ghosts I–IV” by Nine Inch Nails, used under a Creative Commons licence. Ad music is called “Going Higher” by Bensound, used under a Creative Commons licence.   Connect with MATE: Subscribe on Apple Podcasts Subscribe on Stitcher Subscribe on Android Subscribe on other devices (e.g. Windows Phone, etc.) Subscribe to the RSS feed MATE podcast website Follow us on Twitter Like us on Facebook   MATE podcast is a show about Marketing, Advertising, Technology and Entrepreneurship. Hosted by Adam Jaffrey: Digital Strategist and Entrepreneur. Made with in Melbourne, Australia. MATE podcast is a production by branded podcast agency Wavelength Creative. The post MATE 031 – Simon Davenport’s lessons from marketing at Officeworks, Boost Juice and Kmart appeared first on MATE podcast.

Learn how to build a better business and live a happier life, with the two guests on this week’s episode of MATE. Joel Gerschman (business coach) and Howard Finger (businessman) are the authors of a new book called, ‘The Mindful Entrepreneur’. Their book teaches business owners how to grow their business, and build systems and processes to make it successful. Their advice also helps business owners with tips on how to cope with the stress of running a company and deal with unforeseen challenges. Plus, we take a behind-the-scenes look at the process of creating their book. Joel Gerschman (left) and Howard Finger (right)   Topics: The real-life events (from Howard’s life) which inspired the book, The Mindful Entrepreneur. The book’s key pillars, which can help the everyday business owner be more successful. The impact on personal lives when business isn’t going smoothly, and vice versa. The importance of prioritising, systemising and delegating for small business owners. The steps Howard took to improve his personal and career well-being The multitude of risks which entrepreneurs take, when running a business. Why content marketing has become so important in 2017 Finding the confidence to say “no” What a state of mindfulness can achieve, through good and bad times. How a change of mindset got Howard through the Global Financial Crisis What’s the deal with business books? Why do they always promise so much? Meaning and purpose often outweighs monetary gain, and why that’s not such a bad thing.   Links: The Mindful Entrepreneur’s Growth System (the exact methodology Howard used to save and grow his business) [FREE TRIAL] Purchase Joel Gerschman and Howard Finger’s book: The Mindful Entrepreneur, by Joel Gerschman, Howard Finger and Aryeh Goldman.   Special thanks: Editing by Josh Armour, from ArmourPod Productions. Podcast logo cover artwork by Courtney Carman Music from “Ghosts I–IV” by Nine Inch Nails, used under a Creative Commons licence.   Connect with MATE: Subscribe on iTunes Subscribe on Stitcher Subscribe to the RSS feed MATE podcast website Follow us on Twitter Like us on Facebook   MATE podcast is a show about Marketing, Advertising, Technology and Entrepreneurship. Hosted by Adam Jaffrey: Digital Strategist and Entrepreneur. Made with in Melbourne, Australia. MATE podcast is a production by branded podcast agency Wavelength Creative. The post MATE 030 – Joel Gerschman and Howard Finger on building a better business and living a happier life appeared first on MATE podcast.

Vince Parry is one of the world’s leading experts on pharmaceutical branding and marketing. With over 30 years’ experience in the industry, Vince was instrumental in bringing brands like Lipitor, Botox, Colgate and Dove to a wider audience. In this fascinating discussion, we cover: why healthcare goods need a different marketing approach to consumer goods; how to brand products which customers need prescriptions to buy; and the crazy tests a drug name needs to go through before being approved by the FDA/EMA. We also discuss Viagra, Botox, medical marijuana, hair regrowth and … explosive diarrhoea.  Vince Parry   Topics: How marketing and branding healthcare products differs from consumer goods and services The 3-year pre-planning timeframe required to launch a healthcare product The key lessons from Vince Parry’s book, Identity Crisis. “Medicines aren’t soft drinks; hospitals aren’t hotels.” ~ Vince Parry The influence of a doctor’s recommendation to patients Brand awareness in healthcare must consider many audiences, including: doctors, patients and caregivers. Lifestyle brands in healthcare include: Viagra (for impotence) and Propecia (for baldness). Is the negative public perception of the pharmaceutical industry justified? The legalities and liabilities of making claims in healthcare advertising Private label brands—i.e. store brands—are flooding the market due to drug patents expiring. The enormous costs involved in bringing a pharmaceutical product to market Can Silicon Valley can revolutionise the healthcare industry with services like the Lemonaid Health app. Which brand would be better suited to disrupt the healthcare industry: Amazon or Nike? Medical marijuana … the myths, the USA’s state-by-state legislation, the huge clinical benefits of THC and CBD for epilepsy and MS sufferers, the already-evolving industry and Vince’s own experience launching a medical marijuana brand in New York. The fascinating list of rules, regulations and guidelines which companies must follow when naming pharmaceutical brands. Failures and success stories in the healthcare industry   Links: Vince Parry on LinkedIn Parry Branding Group website Purchase Vince Parry’s book: Identity Crisis, by Vince Parry.   Special thanks: Editing by Josh Armour, from ArmourPod Productions. Podcast logo cover artwork by Courtney Carman Music from “Ghosts I–IV” by Nine Inch Nails, used under a Creative Commons licence.   Connect with MATE: Subscribe on iTunes Subscribe on Stitcher Subscribe to the RSS feed MATE podcast website Follow us on Twitter Like us on Facebook   MATE podcast is a show about Marketing, Advertising, Technology and Entrepreneurship. Hosted by Adam Jaffrey: Digital Strategist and Entrepreneur. Made with in Melbourne, Australia. MATE podcast is a production by branded podcast agency Wavelength Creative. The post MATE 029 – Vince Parry reveals the secret world of pharmaceutical drug marketing appeared first on MATE podcast.

Sarah Cooper is the author of the viral infographic: 10 Tricks to Appear Smart in Meetings. In this episode of MATE, learn how Sarah parlayed her viral post into a three-book deal! We also discuss the business of comedy, the economics of being an author and why she failed as an actor. Sarah’s work has appeared in The Washington Post, Fast Company, Business Insider and Huffington Post. Oh, and Sarah also reveals how a job working at Google became her “backup career”! Sarah Cooper   Topics: Life as a comedian and an author What Sarah learned working in digital interface design for Yahoo! The struggle of trying to earn a living as a stand-up comic How Sarah’s backup job at Google transpired, and how it got her to her next success. Using humour to connect with the audience when writing The differences between acting and live comedy Behind-the-scenes of creating the viral sensation: 10 Tricks to Appear Smart in Meetings. Thoughts on imposter syndrome, the monkey on the back of many creative people. How Sarah turned her viral infographic into a three-book deal! Why it’s important to have trustworthy advisors when entering a new business relationship The business of comedy and the business of writing The many ways Sarah maximises her income The marketing techniques that have worked for Sarah; and the ones that haven’t. Are Facebook ads worth it? Sarah reveals the biggest challenges she’s faced over the years   Links: Sarah Cooper’s website The Cooper Review website Purchase Sarah Cooper’s books: 100 Tricks to Appear Smart in Meetings, by Sarah Cooper. Draw What Success Looks Like, by Sarah Cooper.   Special thanks: Editing by Josh Armour, from ArmourPod Productions. Podcast logo cover artwork by Courtney Carman Music from “Ghosts I–IV” by Nine Inch Nails, used under a Creative Commons licence.   Connect with MATE: Subscribe on iTunes Subscribe on Stitcher Subscribe to the RSS feed MATE podcast website Follow us on Twitter Like us on Facebook   MATE podcast is a show about Marketing, Advertising, Technology and Entrepreneurship. Hosted by Adam Jaffrey: Digital Strategist and Entrepreneur. Made with in Melbourne, Australia. MATE podcast is a production by branded podcast agency Wavelength Creative. The post MATE 028 – Sarah Cooper turned a viral infographic into a comedy career appeared first on MATE podcast.

Thomas Barta is a marketer, turned McKinsey partner, turned organisational psychologist, speaker, consultant and author. His book, ‘The 12 Powers of a Marketing Leader’, teaches marketers how to succeed by creating value for their customers as well as creating value for their organisation. Learn how to shift the perception of marketing being seen as a cost-centre, how to build more trust with your stakeholders and how have a more successful marketing career. Listen to why Thomas is one of the most sought-after leadership experts in the world, as well as why his book recently SOLD OUT in Europe! Thomas Barta   Topics: Thomas asks Adam what he thinks of marketers The common issues marketing leaders face: the trust gap, the power gap and the skills gap. The four Ps of marketing How to battle the common misconceptions marketers face within organisations (such as: being a cost rather than a profit-centre, or even being less important than other departments). How to become a truly effective marketer Keys to success when being a good marketer is not enough The importance of having an ever-evolving skillset Getting further by knowing the agendas of stakeholders within your organisation, and working to help achieve their goals. Digital marketing requires strategic leadership; to succeed you must show how digital contributes to your company’s overarching goals and priorities. An effective marketing department is built on team balance   Links: Thomas Barta’s website Purchase Thomas Barta’s book: The 12 Powers of a Marketing Leader, by Thomas Barta and Patrick Barwise.   Special thanks: Editing by Josh Armour, from ArmourPod Productions. Podcast logo cover artwork by Courtney Carman Music from “Ghosts I–IV” by Nine Inch Nails, used under a Creative Commons licence.   Connect with MATE: Subscribe on iTunes Subscribe on Stitcher Subscribe to the RSS feed MATE podcast website Follow us on Twitter Like us on Facebook   MATE podcast is a show about Marketing, Advertising, Technology and Entrepreneurship. Hosted by Adam Jaffrey: Digital Strategist and Entrepreneur. Made with in Melbourne, Australia. MATE podcast is a production by branded podcast agency Wavelength Creative. The post MATE 027 – Thomas Barta on how to succeed as a marketing leader appeared first on MATE podcast.

Sean Zinsmeister knows his shit when it comes to big data, marketing automation and marketing technology. He has a long history working with marketing technology and is currently the VP of Product Marketing at Infer. In this episode of MATE, Sean explains how to unlock the power of automation and how to use AI to make big data more manageable. Sean is also the host of the marketing technology podcast, Stack & Flow. Sean Zinsmeister   Topics: What is Product Marketing? And how is it different to Product Management? Sean explains how his background in music has helped his career in marketing technology The surprising parallels between audio engineering and marketing automation Sean tells us about his early days in software marketing in Silicon Valley What does Infer do? And how does Infer’s software work? What is Marketing Automation, and why is it valuable for businesses? The Unroll.me / Uber user-data sale scandal Sean reveals how to get better conversion rates, rank your leads better, and understand big data. Finally, we dissect the common buzzwords used in software marketing!   Links: Sean Zinsmeister on LinkedIn Infer website Stack & Flow: Sales & Marketing Automation Podcast   Special thanks: Editing by Josh Armour, from ArmourPod Productions. Podcast logo cover artwork by Courtney Carman Music from “Ghosts I–IV” by Nine Inch Nails, used under a Creative Commons licence.   Connect with MATE: Subscribe on iTunes Subscribe on Stitcher Subscribe to the RSS feed MATE podcast website Follow us on Twitter Like us on Facebook   MATE podcast is a show about Marketing, Advertising, Technology and Entrepreneurship. Hosted by Adam Jaffrey: Digital Strategist and Entrepreneur. Made with in Melbourne, Australia. MATE podcast is a production by branded podcast agency Wavelength Creative. The post MATE 026 – Sean Zinsmeister unlocks your marketing stack with big data and marketing automation appeared first on MATE podcast.

Joseph Jaffe is a marketing visionary and serial troublemaker. He begins our conversation by hijacking my podcast from the very first sentence, and continues to shake up my perception of the marketing world for the next 60 minutes. Joseph is an entrepreneur, author and industry observer. We talk about how the advertising world has changed and why consumers are now in control of the interactions they have with brands. Joseph also drops some other tectonic shifts we’re due to see across marketing in 2017. Strap yourself in, this is gonna be a good one! Joseph Jaffe   Topics: The reality that consumer empowerment has changed the marketing game The philosophy of why ‘the 30-second spot’ in advertising is dead, and examples from Joseph’s book, Life After the 30-Second Spot. Can brands selling everyday products sustain their market share without good advertising? The 4 principles which can make or break a business How brands can leverage their existing customers to generate new ones What Joseph learnt about the perception of value, in his early days as a marketing employee at Nando’s. The key takeaways from Joseph’s book, Flip the Funnel. How Netflix survived their digital transformation and why Blockbuster didn’t The big changes that are coming to the marketing and advertising world in 2017 How Joseph’s agency, Evol8tion, connects start-ups with brands.   Links: Joseph Jaffe’s website Evol8tion website Purchase Joseph Jaffe’s books: Life After the 30-Second Spot, by Joseph Jaffe. Join the Conversation, by Joseph Jaffe. Flip the Funnel, by Joseph Jaffe. Z.E.R.O., by Joseph Jaffe.   Special thanks: Editing by Josh Armour, from ArmourPod Productions. Podcast logo cover artwork by Courtney Carman Music from “Ghosts I–IV” by Nine Inch Nails, used under a Creative Commons licence.   Connect with MATE: Subscribe on iTunes Subscribe on Stitcher Subscribe to the RSS feed MATE podcast website Follow us on Twitter Like us on Facebook   MATE podcast is a show about Marketing, Advertising, Technology and Entrepreneurship. Hosted by Adam Jaffrey: Digital Strategist and Entrepreneur. Made with in Melbourne, Australia. MATE podcast is a production by branded podcast agency Wavelength Creative. The post MATE 025 – Joseph Jaffe on consumer empowerment, and other tectonic shifts in the marketing world appeared first on MATE podcast.

Ronsley Vaz is the Chief Daydreamer at Amplify, an audio marketing agency, and is also a strong podcast advocate. In this episode of MATE, we talk about the opportunities podcasting can create for businesses, the power of audio marketing and what Ronsley is trying to achieve with his agency. Ronsley also tells us about his new book and how to raise your voice, boost your brand and grow your business. And find out what I asked Ronsley for him to respond with: “Wow, that’s the best question I’ve been asked … ever!” Ronsley Vaz   Topics: How Amplify harnesses the power of conversation to create powerful marketing campaigns The effective and powerful ways we can communicate via podcasting The challenges of creating good audio content Why podcast listeners expect good quality audio in 2017 Adam and Ronsley debate whether audio marketing is the right approach for marketing your brand when considering the principles of strategic marketing Ronsley walks us through his book ‘Amplify’ and it’s 7-step framework Ronsley’s advice on how to measure the true success of your podcast/audio content Ronsley’s take on the mistakes made by brands in content marketing Topless hairdressing at ‘Frisky Fridays’ in Cairns, QLD.   Links: Ronsley Vaz on LinkedIn Amplify Agency’s website Purchase Ronsley Vaz’s book: Amplify, by Ronsley Vaz.   Special thanks: Editing by Josh Armour, from ArmourPod Productions. Podcast logo cover artwork by Courtney Carman Music from “Ghosts I–IV” by Nine Inch Nails, used under a Creative Commons licence.   Connect with MATE: Subscribe on iTunes Subscribe on Stitcher Subscribe to the RSS feed MATE podcast website Follow us on Twitter Like us on Facebook   MATE podcast is a show about Marketing, Advertising, Technology and Entrepreneurship. Hosted by Adam Jaffrey: Digital Strategist and Entrepreneur. Made with in Melbourne, Australia. MATE podcast is a production by branded podcast agency Wavelength Creative. The post MATE 024 – Ronsley Vaz, from Amplify, on podcasting and the power of audio appeared first on MATE podcast.

John J. Wall is the host of the Marketing Over Coffee podcast, which is one of the longest-running podcasts on iTunes. John is also the VP of Marketing at EventHero, a firm which makes event management easy. In this episode of MATE podcast, we talk about marketing in corporate America, what it’s like hosting one of the most successful business podcasts on iTunes and what opportunities Marketing Over Coffee has opened for John. Listen now to hear what happens when I speak with one of my podcasting idols! John J. Wall   Topics: John J. Wall is the Vice President of Marketing at EventHero John’s work history, including working in five start-ups over his career. The Marketing Over Coffee podcast, including: the history of the show, the fabled beginnings with Christopher S. Penn at Dunkin’ Donuts, the show’s growth, etc. Podcast advertising and the intimate connections brands can make with listeners How Serial helped podcasting reach a larger audience Adam and John share their podcasting experiences What John learned from a decade of podcasting John explains the key concepts of his book, B2B Marketing Confessions. What it’s like to be a published author John shares some of the key lessons he’s learnt over the years from podcasting, business and life.   Links: John J. Wall’s website The Marketing Over Coffee podcast Purchase John J. Wall’s book: B2B Marketing Confessions, by John J. Wall.   Special thanks: Editing by Josh Armour, from ArmourPod Productions. Podcast logo cover artwork by Courtney Carman Music from “Ghosts I–IV” by Nine Inch Nails, used under a Creative Commons licence.   Connect with MATE: Subscribe on iTunes Subscribe on Stitcher Subscribe to the RSS feed MATE podcast website Follow us on Twitter Like us on Facebook   MATE podcast is a show about Marketing, Advertising, Technology and Entrepreneurship. Hosted by Adam Jaffrey: Digital Strategist and Entrepreneur. Made with in Melbourne, Australia. MATE podcast is a production by branded podcast agency Wavelength Creative. The post MATE 023 – John J. Wall from the Marketing Over Coffee podcast on the opportunities it’s opened appeared first on MATE podcast.

Peter Wagstaff—or “Wags” as he’s often known—is a progressive educator at Monash University (in fact, Wags was my marketing lecturer). He’s on the forefront of next generation teaching at the university, and in this episode of MATE we talk about: why the university system is broken and how to fix tertiary education. Finally, we tackle the big question: does the higher education system really prepare students for the workforce? (And a bonus this week … we take some listener questions!) Peter Wagstaff recording MATE 022   Topics: Why Peter doesn’t like to be referred to as a “lecturer”, and instead prefers the term “educator”. Why the tertiary education system is broken, and how it can be fixed. Student expectations when they enrol in their chosen course at university What’s the real purpose of higher education? Learning goes beyond the classroom Does the higher education system adequately prepare students for the workplace? Passionate teachers vs. glorified journal writers Using big data to predict when students are at risk of failing, and how to assist them. BONUS: And a bonus this week … we take some listener questions!   Links: Peter Wagstaff on LinkedIn Peter Wagstaff on Twitter The Amazon Echo / MS-DOS article we spoke about   Special thanks: Editing by Josh Armour, from ArmourPod Productions. Podcast logo cover artwork by Courtney Carman Music from “Ghosts I–IV” by Nine Inch Nails, used under a Creative Commons licence.   Connect with MATE: Subscribe on iTunes Subscribe on Stitcher Subscribe to the RSS feed MATE podcast website Follow us on Twitter Like us on Facebook   MATE podcast is a show about Marketing, Advertising, Technology and Entrepreneurship. Hosted by Adam Jaffrey: Digital Strategist and Entrepreneur. Made with in Melbourne, Australia. MATE podcast is a production by branded podcast agency Wavelength Creative. The post MATE 022 – Peter Wagstaff on why universities are broken and how to fix tertiary education appeared first on MATE podcast.

Tommy McCubbin—advertising Creative Director, dad and podcaster—joins me on MATE to discuss why he thinks advertising sucks, how to avoid the #1 start-up mistake and share his thoughts on podcasting. We jump right into his controversial opinions about the advertising industry and why traditional ads don’t work. Tommy reveals the harsh truth behind why his start-up failed and the warning signs he ignored. And we also talk about exciting new technology, trends in podcasting and how to succeed with side projects. Tommy McCubbin recording MATE 008   Topics and links: Tommy’s podcast: Future Sandwich. Family (not work) is the only thing that ultimately matters. Writing lists to be productive OmniFocus, the to-do list app mentioned in MATE episode 004, with Leigh Price. Written lists reduce stress and get things out of your head Why traditional ads suck (why we should be creating platforms and products instead of campaigns). What does an advertising Creative Director do? Why is advertising work called “the creative”? Advertising teams were originally organised into departments by discipline; there’s a documentary film about it called Art & Copy. The shift towards everyone in an ad agency being “creative”. Happy Wife, Tommy’s gift reminder app (which has since been shuttered). WhisperTip, bringing pub sports tipping to the 20th century. Why you shouldn’t fall in love with your start-up idea Prove your concept by trying to extract cash from people for your start-up prototype Friends are the worst judges of your start-up because they’re inherently biased The Future Sandwich podcast was modelled off Jerry Seinfeld’s Comedians in Cars Getting Coffee The trend of narrative journalism in podcasts (i.e. shows with a “story arc”). Recent Future Sandwich episodes: Driverless cars Bitcoin Space travel Advertising Artificial intelligence Virtual reality 3D printing Here’s the video of PJ Vogt talking about how the best podcasters on Earth don’t even really know what they’re doing: Gimlet Media, the darling child podcast network, who produces the following popular podcasts: Startup Podcast Reply All Serial, the most successful podcast in history (hosted by Sarah Koenig and produced by This American Life). Media businesses (including podcasts) need massive scale/reach to be able to generate any revenue from advertising. CPM = cost per 1,000 media impressions. Nobody looks at banner ads The global state of ad blocking Tommy pays me $5 AUD cash for 5x episodes of MATE ad-free: $5 cash for 5x episodes of MATE ad-free MVP = minimum viable product (i.e. a quick prototype of your business/idea). Celebrities with podcasts doing well right now: Alec Baldwin’s podcast: Here’s The Thing Malcolm Gladwell’s podcast: Revisionist History Lena Dunham’s podcast: Women Of The Hour Treating projects as experiments allows you to adapt and be agile MATE episode 002, with Athan Didaskalou. MATE episode 001, with Jayden Seric. Learning by doing is the only true way to understand something What’s exciting you right now? Virtual reality. What’s not exciting you right now? Ad products.   People mentioned: Nic Hodges, Head of Commercial Innovations at News Corp. Steve Sammartino, author of The Great Fragmentation. Ben Birchall, co-host of the Ingredipedia podcast. Kain Tietzel, CEO of Start VR (Sydney based virtual reality studio). Ben Keenan, Interactive Creative Director at Clemenger BBDO. Harriet Wray, Director of Operations at CHE Proximity.   Special thanks: The guest on this episode: Tommy McCubbin, host of the Future Sandwich podcast and Creative Director at CHE Proximity. Editing help by Morgan Dunn Podcast logo cover artwork created by Courtney Carman Intro and outro music from Ghosts I – IV by Nine Inch Nails, used under a Creative Commons licence.   Connect with MATE: Subscribe on iTunes Subscribe on Stitcher Subscribe to the RSS feed Listen on YouTube MATE podcast website Follow us on Twitter Like us on Facebook   MATE podcast is a digital radio show about Marketing, Advertising, Technology and Entrepreneurship. Hosted by Adam Jaffrey: Digital Strategist and Entrepreneur. Made with love in Melbourne, Australia. The post MATE 008 – Tommy McCubbin on why advertising sucks, avoiding start-up mistakes and podcasting appeared first on MATE podcast.