MBA Essay Coaching

Direct Mail Basics

Direct Mail Basics

I'll be featuring a special guest,  Allen Jordan of The FarPoint Alliance, a digital marketing boutique. Allen specializes in Search Marketing and Online Reputation Management. Feel free to call in with your questions!

I'll be featuring a special guest,  Allen Jordan of The FarPoint Alliance, a digital marketing boutique. Allen specializes in Search Marketing and Online Reputation Management. Feel free to call in with your questions!

How to set a marketing budget that makes sense for your business.

How to set a marketing budget that makes sense for your business.

Marketing ideas that are no-cost or low-cost!  

Marketing ideas that are no-cost or low-cost!  

Today we will be discussing the reasons behind choosing a niche, as well as a target audience.

Today we will be discussing the reasons behind choosing a niche, as well as a target audience.

Discussion of how to discover your value proposition, for business-building and attracting investors.

This week, I’ll be covering an easy model for writing your "About Us" section of your website. It can also be used for creating a corporate bio, "compelling story," or even your personal bio. 

I’ll be talking about evaluating advertising message strategy, using a simple framework called the four powers. Stopping power, transmission power, persuasive power, and locking power. It's a great way to analyze the effectiveness of whatever marketing materials you (or your designer) create. I recommend bringing your own marketing materials to the call and evaluate them as we cover each power! See you on the call. Farrell www.marketingmessagecoach.com

On July 7th, I'll be covering some pointers on creating effective local advertising. Local advertising generally differs from national advertising in that it focuses on direct response more than brand building. Advertisers are hoping to see a response soon after the audience is exposed to the ad. Local advertising includes your standard newspaper ad, but also applies to your website, business card, networking speech and other tools you use to create awareness and interest. I'll be referring to various websites during the event, so keep a browser window open to review them with me. We will use these examples to illustrate my main discussion points. Look forward to hearing from you all! Coach Farrell www.marketingmessagecoach.com