MindSet

In this episode, we spoke with Victoria Coutiño, a renowned expert in the Foods & Beverages industry in Latin America. With over 25 years of experience, Victoria has transitioned from being a food chemist to a sensory consultant, making significant strides in sensory and consumer science research, human-centered innovation, and food design.  Join us as Victoria shares her incredible career trajectory, from her time at PepsiCo where she led sensory and consumer product insights for LATAM, to co-founding 5 Sense.i advisory. We'll explore how her expertise in business strategy, insights, and analytics has driven successful product developments and market insights.  Victoria also opens up about her love for Mexican wine, offering a unique perspective on its rich flavors and cultural significance. Whether you're interested in the science behind food and beverages, the art of sensory experiences, or the vibrant world of Mexican wine, this conversation with Victoria Coutiño is sure to inspire and educate.  Tune in to hear from a forward-thinking strategist and inspirational leader who is passionate about understanding consumer needs and creating meaningful sensory experiences.   🎧   #ConsumerResearch #ConsumerInsights #ProductDesign #ProductInnovation #SensoryScience #MarketResearch #CPG #Neuroscience #Psychology #BehavioralScience #ConsumerBehavior  #Podcast #HCDResearch #HCDMindset #MichelleNiedziela #AndrewLivermore #HCDPodcast  --- Send in a voice message: https://podcasters.spotify.com/pod/show/mindset-hcd-research/message

On this episode of HCD's Mindset, we discuss the fascinating world of consumer research with Andrew Livermore. With over 20 years of experience in the FMCG/CPG industry, Andrew has led groundbreaking work in sensory, market, and product research for global giants such as Avon, Kellogg, IFF, and Altria.  In our conversation, Andrew shares insights from his diverse career journey, spanning from academia to industry. We explore how his background in psychology, behavioral sciences, and the neuro basis of memory and emotions has shaped his approach to understanding consumer needs and developing innovative products.  Join host Michelle Niedziela and Andrew Livermore for a lively discussion that delves into the intersection of science, consumer behavior, and product development. Whether you're a seasoned researcher or simply curious about the secrets behind your favorite products, this episode promises to inspire and enlighten. 🎧   #ConsumerResearch #ConsumerInsights #ProductDesign #ProductInnovation #SensoryScience #MarketResearch #CPG #Neuroscience #Psychology #BehavioralScience #ConsumerBehavior  #Podcast #HCDResearch #HCDMindset #MichelleNiedziela #AndrewLivermore #HCDPodcast  --- Send in a voice message: https://podcasters.spotify.com/pod/show/mindset-hcd-research/message

In this episode, we unravel the mysteries behind Sensory Journey Mapping, a cutting-edge methodology that combines Implicit Association Testing with Self-Assessment Manikin scales (SAM). Join us as we explore how this innovative approach unlocks a treasure trove of insights into consumer experiences with products.  Sensory Journey Mapping has taken the industry by storm, capturing the attention of developers and marketers alike. In an era where dynamic consumer experiences reign supreme, understanding the nuances of consumer emotions and perceptions as they evolve over time is paramount. Sensory Journey Mapping not only meets this demand but exceeds it, offering a comprehensive understanding of how sensory inputs shape consumer interactions with products.  From the initial spark of interest to the final touchpoint of use, we'll uncover how Sensory Journey Mapping empowers brands to craft resonant experiences that leave a lasting impact. Don't miss out on this enlightening discussion on the future of consumer insights and product design! 🎧   #SensoryJourneyMapping #ConsumerInsights #ProductDesign #Podcast #HCDResearch  --- Send in a voice message: https://podcasters.spotify.com/pod/show/mindset-hcd-research/message

Explore the concept of "Phygital" experiences in this episode, where we uncover how sensory marketing influences consumer interactions with brands in both physical and digital spaces. From the psychology of sensory stimuli to brand harmonization strategies, discover the keys to creating immersive and memorable experiences that foster lasting consumer connections. Tune in to learn how sensory connections are reshaping marketing in the digital age.  #phygital #consumerresearch #sensorymarketing #sensory #consumer #behavioralscience #sensoryscience #hcdresearch --- Send in a voice message: https://podcasters.spotify.com/pod/show/mindset-hcd-research/message

Tune in to the latest episode of HCD's Mindset podcast as we sit down with Alex Woo, the visionary founder and CEO of W2O, a flavor technology firm at the forefront of the food industry. With over fifteen years of experience, Alex specializes in leveraging contemporary taste and smell neuroscience to create Better Food through clean label plant-based ingredients. Join us as we explore Alex's innovative approach to new product development, including salt and sugar reduction and enhancing multisensory eating experiences. Don't miss this enlightening conversation packed with insights that will transform the way you think about food. Tune in now! https://www.linkedin.com/in/alex-woo-827b833/ http://w2ofoodinnovation.com/ Taste & Smell Neuroscience and Technology LI Group: https://www.linkedin.com/groups/6633734/ #FlavorTechnology #FoodScience #Neuroscience #CleanLabel #PlantBased #BetterFood #NewProductDevelopment #ConsumerResearch #Podcast #HCDPodcast #Mindset #AlexWoo #MichelleNiedziela Be sure to give us a 5 Star rating, leave a review, or subscribe to your preferred method of listening. Don't forget to also follow us on any of our social media platforms listed below.  HCD Research Website: https://www.hcdi.net/  MindSet Website Page: https://www.hcdi.net/mindset-series Our Socials:  YouTube - @HCDResearchInc.  LinkedIn - @HCDResearch  Twitter - @HCDNeuroscience @HCDResearchInc  Facebook - @HCDResearch  Instagram - @HCDResearch  MindSet is excited to have each and every one one of you join our curious conversations! --- Send in a voice message: https://podcasters.spotify.com/pod/show/mindset-hcd-research/message

Join us on HCD's Mindset podcast for a captivating conversation with Tom Rich, a distinguished figure in the field of qualitative research. With over two decades of experience and a background in brand management, Tom offers invaluable insights into the intricate world of consumer behavior and market research. Discover how Tom's innovative approach blends creativity, strategy, and pragmatism to uncover the hidden truths behind consumer preferences. Don't miss this enlightening episode filled with practical wisdom and thought-provoking perspectives. Tune in now!  https://www.linkedin.com/in/thomasmrich/   https://thomasmrich.com/    #QualitativeResearch #MarketResearch #ConsumerBehavior #BrandManagement #Strategy #Pragmatism #Podcast #HCDPodcast #Mindset #Insights #TomRich #MichelleNiedziela  Be sure to give us a 5 Star rating, leave a review, or subscribe to your preferred method of listening. Don't forget to also follow us on any of our social media platforms listed below.    HCD Research Website: https://www.hcdi.net/    MindSet Website Page: https://www.hcdi.net/mindset-series   Our Socials    YouTube - @HCDResearchInc.    LinkedIn - @HCDResearch    Twitter - @HCDNeuroscience @HCDResearchInc    Facebook - @HCDResearch    Instagram - @HCDResearch       MindSet is excited to have each and every one of you join our curious conversations!  --- Send in a voice message: https://podcasters.spotify.com/pod/show/mindset-hcd-research/message

In this episode of HCD's Mindset, host Michelle Niedziela sits down with Van Rais, a leading figure in business and brand transformation. With a background in industrial and brand design, Van has worked with major organizations such as GE Healthcare and Starbucks, shaping their visual identities and strategies. Join us as we delve into the fascinating intersection of behavioral science and design, exploring how Van's innovative approaches have reshaped industries and consumer behaviors. Don't miss this insightful conversation filled with practical insights and thought-provoking perspectives. Tune in now!  https://www.linkedin.com/in/vanrais/  https://vanrais.com/   #BehavioralScience #Neuromarketing #ConsumerResearch #BrandTransformation #DesignThinking #BehavioralBranding #Podcast #HCDPodcast #Mindset #Innovation #BrandStrategy #ConsumerBehavior #BusinessTransformation #VanRais #MichelleNiedziela  Be sure to give us a 5 Star rating, leave a review, or subscribe to your preferred method of listening. Don't forget to also follow us on any of our social media platforms listed below.    HCD Research Website: https://www.hcdi.net/    MindSet Website Page: https://www.hcdi.net/mindset-series   Our Socials    YouTube - @HCDResearchInc.    LinkedIn - @HCDResearch    Twitter - @HCDNeuroscience @HCDResearchInc    Facebook - @HCDResearch    Instagram - @HCDResearch      MindSet is excited to have each and every one one of you join our curious conversations!  --- Send in a voice message: https://podcasters.spotify.com/pod/show/mindset-hcd-research/message

Join us for an insightful journey into the world of multi-sensory consumer experiences with Tessa Moxley, a distinguished sensory and consumer research scientist who has made significant contributions at Reckitt and Dyson.  In this podcast episode, Tessa shares her expertise in innovation and her unique approach to measuring the impact of fragrance on consumer behavior. With a background in mechanical engineering and a passion for blending creativity with technical science, Tessa offers valuable insights into the complex relationship between scent and our everyday lives.  Don't miss out on this enlightening conversation as we uncover the secrets behind creating unforgettable sensory experiences!    #MultiSensory #ConsumerExperience #SensoryScience #InnovationInsights #Fragrance #CreativeEngineering #ConsumerBehavior   https://www.linkedin.com/in/tessa-moxley-b9077814b   Be sure to give us a 5 Star rating, leave a review, or subscribe to your preferred method of listening. Don't forget to also follow us on any of our social media platforms listed below.   HCD Research Website: https://www.hcdi.net/   MindSet Website Page: https://www.hcdi.net/mindset-series  Our Socials   YouTube - @HCDResearchInc.   LinkedIn - @HCDResearch   Twitter - @HCDNeuroscience @HCDResearchInc   Facebook - @HCDResearch   Instagram - @HCDResearch   MindSet is excited to have each and every one one of you join our curious conversations!  --- Send in a voice message: https://podcasters.spotify.com/pod/show/mindset-hcd-research/message

Today’s episode features Idlir Proseku, HCD’s newest Research+ consultant.  Discover the intersection of artificial intelligence, strategic foresight, and futurism with Idlir Proseku, HCD's newest Research+ consultant. With extensive experience and a Doctoral degree in Strategic Leadership focusing on Strategic Foresight, Idlir unpacks the pivotal role of AI, the importance of foresight, and the essence of futurism in shaping our world. Join us for practical insights and theoretical perspectives on leveraging these disciplines for organizational success and societal advancement.  #foresight #AI #futurist #consumer #Purdue #tango  https://www.linkedin.com/in/idlir/  Be sure to give us a 5 Star rating, leave a review, or subscribe to your preferred method of listening. Don't forget to also follow us on any of our social media platforms listed below.   HCD Research Website: https://www.hcdi.net/   MindSet Website Page: https://www.hcdi.net/mindset-series  Our Socials   YouTube - @HCDResearchInc.   LinkedIn - @HCDResearch   Twitter - @HCDNeuroscience @HCDResearchInc   Facebook - @HCDResearch   Instagram - @HCDResearch   MindSet is excited to have each and every one one of you join our curious conversations!  --- Send in a voice message: https://podcasters.spotify.com/pod/show/mindset-hcd-research/message

Today’s episode features Sophia Stafford, the newly promoted Manager of Global Research and Consulting at HCD!   Join us as we dive into Sophia's wealth of experience in neuroscience, analytics, and cognitive sciences. Learn how she navigates the intricacies of consumer research, leveraging behavioral and neuroscientific experiences. Discover Sophia's commitment to providing innovative, data-driven insights and her vision aligning seamlessly with our mission to empower businesses in a dynamic landscape. Stay tuned for insights into global markets, transformative data strategies, and Sophia's holistic approach to research and consulting.  --- Send in a voice message: https://podcasters.spotify.com/pod/show/mindset-hcd-research/message

Glenn is the President & CEO of HCD Research, a communications and sensory research company which uses applied consumer neuroscience methods and traditional research tools to answer a variety of research questions. In this episode we will kick off the new year with thoughts on where the market and consumer sciences field is going as well as where it's been. Tune in to hear more!   Visit www.hcdi.net for more info! --- Send in a voice message: https://podcasters.spotify.com/pod/show/mindset-hcd-research/message

🎙 🪢 We're back with a Season 2 flashback for The HCD MindSet! In this series, both Michelle and Kathryn will meet with various guests to discuss plenty of interesting info such as personal journeys in consumer research, relevant topics that our hosts and guests specialize in, & more! In today's flashback episode, both Michelle and Kathryn covered HCD's latest NeuroPolitical Study with President & CEO, Glenn Kessler. Watch as we dive into the background behind the study and some key findings from the final presidential debate leading into the 2020 Presidential Election. Want to learn more? Check out our news release about this study! Be sure to give us 5 Star rating, leave a review, or subscribe to your preferred method of listening. Don't forget to also follow us on any of our social media platforms listed below. Kathryn on LinkedIn Michelle on LinkedIn Glenn on LinkedIn HCD Research Website MindSet Website Page Sign up for HCD Newsletter  Our Socials YouTube - @HCDResearchInc. LinkedIn - @HCDResearch Twitter - @HCDNeuroscience Twitter - @HCDResearchInc Facebook - @HCDResearch Instagram - @HCDResearch MindSet is excited to have each and everyone one of you join our curious conversations! --- Send in a voice message: https://podcasters.spotify.com/pod/show/mindset-hcd-research/message

🎙 🪢 Are you ready for another featured flashback episode with Kathryn and Michelle? This week, we are hitting up one of the most commonly discussed tools in consumer neuroscience, EEG. In this episode, they go over the benefits and limitations of the tool, as well as talk through some literature that used EEG in their research design. Want to learn more? Download HCD EEG White Paper Be sure to give us 5 Star rating, leave a review, or subscribe to your preferred method of listening. Don't forget to also follow us on any of our social media platforms listed below. Kathryn on LinkedIn Michelle on LinkedIn HCD Research Website MindSet Website Page Sign up for HCD Newsletter  Our Socials YouTube - @HCDResearchInc. LinkedIn - @HCDResearch Twitter - @HCDNeuroscience Twitter - @HCDResearchInc Facebook - @HCDResearch Instagram - @HCDResearch MindSet is excited to have each and everyone one of you join our curious conversations! --- Send in a voice message: https://podcasters.spotify.com/pod/show/mindset-hcd-research/message

🎙 🪢  #MindSetMonday is throwing back to a cool topic that is integrated in every Snapchat filter, Pokemon Go game, and so much more. In Episode 19, Kathryn and Michelle dive deep into the technology behind AR and its emerging impact on the consumer experience. As technology such as #augmentedreality evolves into a standard for consumers, what awaits us in the future of consumer insights? Be sure to give us 5 Star rating, leave a review, or subscribe to your preferred method of listening. Don't forget to also follow us on any of our social media platforms listed below. Kathryn on LinkedIn Michelle on LinkedIn HCD Research Website MindSet Website Page Sign up for HCD Newsletter  Our Socials YouTube - @HCDResearchInc. LinkedIn - @HCDResearch Twitter - @HCDNeuroscience Twitter - @HCDResearchInc Facebook - @HCDResearch Instagram - @HCDResearch MindSet is excited to have each and everyone one of you join our curious conversations! --- Send in a voice message: https://podcasters.spotify.com/pod/show/mindset-hcd-research/message

🎙 🪢  #MindSetMonday is throwing back to Episode #13 where Kathryn and Michelle cover the meaning behind Behavioral Coding and how to utilize this research method to gain deeper insights that identify patterns and motivations of consumers. Want to learn more? Download HCD Behavioral Coding White Paper Be sure to give us 5 Star rating, leave a review, or subscribe to your preferred method of listening. Don't forget to also follow us on any of our social media platforms listed below. Kathryn on LinkedIn Michelle on LinkedIn HCD Research Website MindSet Website Page Sign up for HCD Newsletter  Our Socials YouTube - @HCDResearchInc. LinkedIn - @HCDResearch Twitter - @HCDNeuroscience Twitter - @HCDResearchInc Facebook - @HCDResearch Instagram - @HCDResearch MindSet is excited to have each and everyone one of you join our curious conversations! --- Send in a voice message: https://podcasters.spotify.com/pod/show/mindset-hcd-research/message

🎙 🪢 We have another Featured Flashback going over one of the most popular tools in neuromarketing... Facial Coding! 😒😀🥲 Facial coding is a process used to collect and categorize displayed reactions via facial expressions. There's a lot to be said about using this tool appropriately and understanding its caveats. Before jumping into using facial coding, listen to our eleventh episode of MindSet to break down the pros and cons of this tool. Want to learn more? Download HCD Facial Coding White Paper Be sure to give us 5 Star rating, leave a review, or subscribe to your preferred method of listening. Don't forget to also follow us on any of our social media platforms listed below. Kathryn on LinkedIn Michelle on LinkedIn HCD Research Website MindSet Website Page Sign up for HCD Newsletter  Our Socials YouTube - @HCDResearchInc. LinkedIn - @HCDResearch Twitter - @HCDNeuroscience Twitter - @HCDResearchInc Facebook - @HCDResearch Instagram - @HCDResearch MindSet is excited to have each and everyone one of you join our curious conversations! --- Send in a voice message: https://podcasters.spotify.com/pod/show/mindset-hcd-research/message

🎙 🪢 #MindSetMonday has a big throw 🔙 to the FIRST double-digits episode! In Episode #10, Kathryn and Michelle discussed what brand tracking is, the different types of brand tracking, and ways that this type of consumer research is useful. Want to learn more? Download HCD Brand Tracking White Paper Be sure to give us 5 Star rating, leave a review, or subscribe to your preferred method of listening. Don't forget to also follow us on any of our social media platforms listed below. Kathryn on LinkedIn Michelle on LinkedIn HCD Research Website MindSet Website Page Sign up for HCD Newsletter  Our Socials YouTube - @HCDResearchInc. LinkedIn - @HCDResearch Twitter - @HCDNeuroscience Twitter - @HCDResearchInc Facebook - @HCDResearch Instagram - @HCDResearch MindSet is excited to have each and everyone one of you join our curious conversations! --- Send in a voice message: https://podcasters.spotify.com/pod/show/mindset-hcd-research/message

🎙 🪢 We are bringing it back to a Season 1 episode on this #MindSetMonday throw 🔙! Consumer science and market research love to talk about "Systems" Thinking, but what does that mean? Kathryn and Michelle break it down in this episode to explain where systems market research came from and its actual value in consumer research. Want to learn more? Download HCD System Thinking White Paper Be sure to give us 5 Star rating, leave a review, or subscribe to your preferred method of listening. Don't forget to also follow us on any of our social media platforms listed below. Kathryn on LinkedIn Michelle on LinkedIn HCD Research Website MindSet Website Page Sign up for HCD Newsletter  Our Socials YouTube - @HCDResearchInc. LinkedIn - @HCDResearch Twitter - @HCDNeuroscience Twitter - @HCDResearchInc Facebook - @HCDResearch Instagram - @HCDResearch MindSet is excited to have each and everyone one of you join our curious conversations! --- Send in a voice message: https://podcasters.spotify.com/pod/show/mindset-hcd-research/message

🎙 🎼 Are you ready for a #MindSetMonday throw 🔙? This week we are bringing back a foundational topic to HCD's beliefs- brand harmony! If you are unfamiliar with brand harmony, you should click the link below to listen to the episode! Want to learn more? Download HCD Brand Harmony White Paper Be sure to give us 5 Star rating, leave a review, or subscribe to your preferred method of listening. Don't forget to also follow us on any of our social media platforms listed below. Kathryn on LinkedIn Michelle on LinkedIn HCD Research Website MindSet Website Page Sign up for HCD Newsletter  Our Socials YouTube - @HCDResearchInc. LinkedIn - @HCDResearch Twitter - @HCDNeuroscience Twitter - @HCDResearchInc Facebook - @HCDResearch Instagram - @HCDResearch MindSet is excited to have each and everyone one of you join our curious conversations! --- Send in a voice message: https://podcasters.spotify.com/pod/show/mindset-hcd-research/message

🎙 🪢 Do you remember the Uses and Abuses of Behavioral Science Episode of HCD's MindSet? Kathryn and Michelle chatted about the infamous "neurohype" in the industry and shared their thoughts on the reality of research.   Be sure to give us 5 Star rating, leave a review, or subscribe to your preferred method of listening. Don't forget to also follow us on any of our social media platforms listed below. Kathryn on LinkedIn Michelle on LinkedIn HCD Research Website MindSet Website Page Sign up for HCD Newsletter  Our Socials YouTube - @HCDResearchInc. LinkedIn - @HCDResearch Twitter - @HCDNeuroscience Twitter - @HCDResearchInc Facebook - @HCDResearch Instagram - @HCDResearch MindSet is excited to have each and everyone one of you join our curious conversations! --- Send in a voice message: https://podcasters.spotify.com/pod/show/mindset-hcd-research/message