Nerd Moments

Psst! Facebook is on to us. You knew it was coming, right? The ALGORITHM has changed! (insert horrific scream) But... come on… It’s not a huge surprise, right? We all know people go on Facebook to see their friends and watch sped up recipe videos. They don’t go to be sold to... That’s why making videos the right way has become SUPER VITAL if you plan on standing out on Facebook… And it also why I created the Video Marketing Machine. It’s going to rock your world! Want to beat the algorithm in 2018? Watch this to learn more!

It’s a NO-BRAINER that creating amazing CONTENT is super important for your business.    But let’s be honest.   If great content was all you needed, EVERYONE would be mega rich...including you.    Because no matter how many people LOVE your Facebook Lives, Ebooks, Emails, Webinars...   NO ONE IS BUYING!   So what do you do?  You start at the GAP.    Not the one with comfy jeans and sweaters.   The GAP where buying decisions are made.    Confused? Don't be.    If you want your CONTENT to actually SELL STUFF, you gotta watch this video. 

Well hello and Happy New Year! You know what’s coming right? A video on new year resolutions! Well...Mine anyway. It tackles an issue I’ve had for most of my life which was revealed at my Dad’s B-day party in Vegas. And it’s a GINORMOUS issue if you want to make videos that actually SELL. Watch it and tell me if you are ready to tackle this in 2018. I hope you do! Until then, Stay Nerdy BB

Isn’t it disheartening to get lost in a sea of businesses that are selling the same stuff as you?   Especially when you are just starting out?   I went through the same frustration and wasted tons of money on ads until I discovered the ONE thing that made my business STAND OUT.   And when I used it in JUST THE RIGHT WAY my business took off.   It was like magic!   Wanna know how it all works? Listen to this to find out.

Unless you’re TOTALLY NEW to business and marketing, you’ve probably heard that the best marketing messages have a whole lot more to do with the BENEFITS of what you sell than the FEATURES of what you sell.   In other words, if you wanted to sell me a car, a benefits-driven message would have to do with how much more awesome our family road trips will be with all the extra room my boys would have in the back seat. Features-driven marketing would tell me all about the horsepower and random crap that, while nice, doesn’t really help me picture the specifics of a better situation.   I’m going to assume you’re already at least somewhat familiar with that concept, though-- because it’s really just the tip of the iceberg.   A lot of rookie marketers think that if they’ve talked about the benefits more than the features, their job is done, and that’s just not true-- otherwise anybody who took a high school marketing class would be rollin’ in the benjamins…   Which, as we all know… they are not.   So what if your ad, your sales page, your video or your email is CHOCK FULL of benefits, but still, no one’s buying?   Watch this quick video to discover a few common thoughts that might be on the mind of your prospective clients or customers, and some quick ideas about what to do about them.   And of course, if you watch it and would like a little help from me so you can make sure they want to BUY what you're selling, visit brittanybullen.com/chat and we'll see what we can do!

What do you do if you have an awesome product or service...   If you have great engagement on your videos...   But... you're still not making sales!!   As entrepreneurs we can often get discouraged by the amount of "no's" it can take before we get to a "yes".   You might be thinking... "Is it me?"   Well, not to worry-- chances are, it has NOTHING to do with you!   Want to know what you can do to make those sales? Watch this video to find out!   Be sure to stick around until minute 1:02 where I tell you how to get in front of the right crowd at the right time so you can turn those "No's" into "Yes's"!   BB

Unless you’ve been hiding under a rock you know how FB groups and pages can make a HUGE difference in your business.   Just recently, a client of mine grew her FB group from a handful to almost 700 in a few weeks using her FB page which resulted in more customers.   HUZZAH!   I actually talk about the tactic she used in my latest FB live video. Hint: it’s starts with the letter “B”   You CAN do so many cool things in pages and groups BUT when it comes to the actual DOING so many of you get stuck.   So get out of stucksville and check out my newest video about what’s working now!

We had a bit of a stressful moment here at Team Nerdy Girl the other day.   And I mean stressful. One of our opt-in pages was not up to snuff.   I'm talking, super low conversion rates-- just 9%! Industry standard is around 20% and my standards are always above 50%.   So what did we do to fix it?   Listen to the podcast to find out the two things we did to increase our opt-in conversion rate for our network marketing mini-class...

Did you know that the same four things that poison a marriage can also poison a business?   As important as your marketing choices are, there are some even bigger forces that could make or break your success. Want to know what they are and what to do about them?   I hope so, because they 100% are going to determine your success or failure as an entrepreneur...  

You’re super sick of seeing promises like “you can make six figures by next week!!!!!” Yeah, no. And I’m passionate about helping you sell more stuff, but things are a-changin’…and what I’ve been saying about video is also changing. You wanna know what’s different starting now? It’s 2017…almost 2018. Make sure your business is acting like it. 

The easy way out is to blame your team. (It's also the totally gross way to go, btw.) But if you're a true innovator, a true leader, and a true almost-celebrity - you know that's not the way to go. But figuring out how to create a sales team that's a well-oiled machine isn't a no brainer. This video will help you figure out the starter logistics to creating an all-star team.

If all you're doing is Googling and downloading freebies to up your marketing game, you're getting old advice. Let me tell you what's going to actually be a game-changer for you in TODAY'S online marketplace. (Hint: It's NOT getting featured on Huffington Post.)

Unless you're an adorable cat video or a hilarious clip of a kid falling down, you're gonna have to work a little harder to keep people's attention. Most entrepreneurs that are using video are making a HUGE mistake that means no one is watching past the first few seconds of your hard work!

If you ever want to have success in marketing and sales, you NEED to get out in front of this issue now. And guess what – it’s an issue we ALL have. You may not even know you have it!   “AAAHHH!! A secret personal issue that is affecting my sales that I don’t even know about about!?”   Yup. But, don’t worry – I’ll help you! You just gotta let me.

If you decide you’re powerless – you’re right. Wanna decide you’re in control? (Cus spoiler alert: you are!) In this video I’m going to give you two major shifts you can start making today to attract your dreeeeam audience. (You know – the ones that actually pay for your stuff!)

Are you thinking about the pretty stuff? You should know: You’re thinking about the wrong stuff. It’s like buying (and wearing) your wedding dress before meeting the guy. Awkwaaaaard. Without these tips, you’re very likely to be all cart-before-the-horse. And that gets you nowhere fast.

Don’t get me wrong - Personality Marketing is effective AND fun…but it is also filled with many moving parts.   It’s not just: 1. Make videos & 2. Make money.   There are a few steps in between. If you ignore them or flat out don’t know about them, you aren’t gonna succeed. And I want you to succeed!!!! Watch and learn, my friends. And then watch again. And maybe take notes. Because this one’s chock full of goodies.

Are your upsells just giving more of Your Thing? It’s not working, is it? I know. It wasn’t working for me either. This difference is SO SIMPLE and probably should have been more obvious, but sometimes I overthink things. (I can’t be the only one on that bus!) And if you’re not doing upsells at all yet – then you get to start doing it the right way from the beginning! #nerdwin

There are a lot of ways to amp up the perception of “after-ness” before you actually FEEL like an example of a “better after.”   It’s more about…NOT you.   In this video, I tell you about 7 not-so-obvious ways you can be perceived as an “after.”   Could your BFF’s, your work experience, even a pretty tree be the key to your after-ness? Let me tell how the answer to all of that is…YES!   The best part? You have a TON of stuff at your fingertips to start using right this second. 

Ad targeting doesn’t have to be super scary. (Really!) Ideal Client Avatar specifics can get pretty detailed, but putting ALL of those details at once into your pay-per-click ad targeting? Nope – that’s not gonna work. What does work? In this video, I talk about the two possible targeting strategies when you’re starting out and which one you should use NOW! Plus I let you in on the one question you should be asking in order to effectively target your first round of ads. Bottom line here is you just wanna get the ball rolling. If you have no idea how to get that ball rolling (or if your proverbial marketing ball seems like it could use some air), tune in and learn some quick action steps that you can use today! Feel free to reach out to my team anytime at brittanybullen.com/chat to find out more.