New Marketing For Your Small Business

Trade shows can be one of the most powerful marketing opportunities for your business… or a complete waste of time if you approach them the wrong way. In this episode, Luke breaks down how to turn simple booth conversations into real business opportunities. You’ll learn how to attract the right people to your booth, start meaningful conversations without sounding like a sales pitch, and guide those conversations toward a clear next step. Luke also dives into the follow-up process, where the real ROI happens. You’ll learn how to follow up quickly, personally, and in a way that builds trust and keeps you top of mind long after the event ends. If you want to get more out of your next trade show, this episode will give you a simple, practical game plan you can start using immediately.

In 2026, social media success comes down to one thing more than ever before: consistency. In this episode, we break down why short vertical video is now the center of gravity for every major platform and how today’s algorithms decide what content gets pushed and what gets ignored. You’ll learn why consistency is no longer just about how often you post, but who your content is for, how predictable it is for the algorithm, and how closely it aligns with current video trends. Luke walks through how to define a single ideal audience, research what that person actually responds to, use trends without gimmicks, post at the right times, and recognize the signs that your content is finally clicking. If your videos feel stuck around the 200-view mark or your reach feels unpredictable, this episode will help you understand what the algorithms are looking for and how to adjust your strategy in 2026.

SEO has changed more in the last two years than it did in the previous decade. And if you are still relying on keyword-stuffed blog posts or mass-produced AI content, you’re not just falling behind. You’re actively hurting your rankings. In this episode of The New Marketing for Your Small Business Podcast, Luke breaks down the new state of SEO, why Google is pushing hard toward human-first content, and what Twin Cities businesses must do to stay visible in both Google Search and Google Local results. If your SEO strategy hasn’t evolved since 2022, this episode is your wake-up call. Google’s expectations have changed. User behavior has changed. And the businesses who adapt first will win. Tune in and learn how to rebuild your SEO foundation the right way.

In this episode, we break down the latest algorithm changes across LinkedIn, Facebook, and TikTok, and what they mean for your business. You’ll learn how each platform is shifting toward authentic engagement and short-form video, why smaller creators are getting a boost, and what simple actions you can take to stay visible without chasing every new update. If you’ve felt frustrated by unpredictable reach or worried about keeping up with constant changes, this episode is your wake-up call to stop fighting the algorithm and start using it to your advantage.

In this episode, Luke Porter delivers a no-holds-barred rant on why short vertical video is the best marketing opportunity for small businesses right now, and why so many business owners are missing it. He breaks down what’s holding people back, including fear of being on camera, not knowing what to say, or stressing over gear, and reminds you that none of that should stop you from showing up. You’ll learn why vertical video performs better across all platforms, how TikTok changed the game, and what kind of content actually connects with your audience. If you’ve been putting off creating video for your business, this episode is your wake-up call.

When was the last time you reintroduced yourself on social media, and not just your products or services? In this episode, we explore how getting back to your "origin story" can help you reconnect with your audience and build trust. Whether you're a business owner, marketer, or content creator, you'll learn how to use “self-interviewing” as a tool to uncover authentic, story-driven content that resonates. If your social media has started to feel a little stale, this episode is your creative reset. 

In the final episode of our Facebook marketing series, we’re diving deep into Facebook Ads and how small businesses can use them effectively—without wasting money.  We’ll break down the difference between boosting a post and running a full ad campaign, walk through the main types of Facebook Ads, and show you how to target the right audience for your business.  Whether you're just starting or looking to get better results, this episode will help you advertise with confidence—and smarter strategy.

What should you post on Facebook for your business? In this episode, we’re breaking down how to create a simple, effective content strategy that keeps your followers engaged. We cover the five main types of content every business should post, how often you should post, and easy ways to boost engagement. If you're ready to grow your audience and keep them coming back for more, this episode is for you!

In this episode, we’re walking through the essential steps to optimize your Facebook Business Page, including choosing the right profile and header images, writing a clear and compelling bio, removing tabs your business doesn’t need, and getting started with Meta Business Suite. Whether you're launching a brand-new page or updating an existing one, this episode will help you create a professional and effective presence on Facebook. 

In this episode, we’re diving into the art of building authentic connections on LinkedIn. Discover how to find people in your target market and send connection requests that get accepted without looking spammy. Learn why starting genuine conversations, rather than pitching right away, is the key to building lasting relationships. Plus, we’ll discuss LinkedIn Premium—what it offers, and why it may not be worth the investment for most people unless you’re sending a high volume of messages. Tune in for practical tips to grow your LinkedIn network the right way!

In this episode of The New Marketing for Your Small Business, we explore how to boost your LinkedIn presence through strategic content and engagement. Learn why sharing valuable content is key to building credibility, what types of posts perform best, and how to find the right posting frequency for your audience. Plus, discover how actively engaging with others’ posts can strengthen your network and amplify your visibility. Whether you're new to LinkedIn or aiming to improve your current strategy, these tips will help you make LinkedIn work harder for your business! 

In this episode, we focus on optimizing your LinkedIn profile to attract the right connections and boost your brand presence. Learn how to create a professional profile image that makes a great first impression, design a header image that showcases your business, and write an "About" section that speaks directly to your potential clients. We’ll also cover the importance of curating a strong Featured section to highlight your best content. Tune in for actionable tips to take your LinkedIn profile to the next level! 

The theme for this week is updates! First we discuss 5 updates that Meta recently made to Instagram Reels. These updates will allow you to create Reels faster and give them more personality. Then we dive into the CRM that is a part of Meta's Business Suite and offer up some advice on turning into a lead magnet. Thanks for listening! Would you like to join our community of small business owners and marketers? Join our Facebook group! Simply search Facebook for New Marketing for Your Small Business and look for our lightbulb with headphones logo!

In this episode, William interviews Luke about the marketing journey that he has taken over the past 14 years with his ecommerce side business, Luke's Toy Store. We cover everything from banner ads in 2009 all the way up to TikTok videos in 2023. There are failures, successes, and lessons learned that you can apply to your small business marketing today.  Would you like to join our community of small business owners and marketers? Join our Facebook group! Simply search Facebook for New Marketing for Your Small Business and look for our lightbulb with headphones logo!

In this episode, Luke and William kick things off with a discussion about hashtags. Are they still valid and useful? How has hashtag strategy changed for 2023? Then we move into a new lead gen tool in Facebook Reels. This episode is packed with great info, including a bonus tip on how to get additional reach for your Reels and TikTok videos! Would you like to join our community of small business owners and marketers? Join our Facebook group! Simply search Facebook for New Marketing for Your Small Business and look for our lightbulb with headphones logo!

In this episode, Luke and William focus on how to succeed on Linkedin, including how to set up your profile correctly, how to add connections without looking spammy, and what kind of content your audience likes. We hope you will take this information and put it to use on Linkedin today! Would you like to join our community of small business owners and marketers? Join our Facebook group! Simply search Facebook for New Marketing for Your Small Business and look for our lightbulb with headphones logo!

In this episode, Luke and William talk about where YOUR audience is. Which social media platforms are they using and how can you reach them on those platforms? What kind of content works best and how often should you post? We cover a lot of ground here, and we hope it is useful for your business! Would you like to join our community of small business owners and marketers? Join our Facebook group! Simply search Facebook for New Marketing for Your Small Business and look for our lightbulb with headphones logo!

In this episode, Luke and William talk about Reels - the short-form, vertical video format that has been gaining popularity on social media platforms. First, we start with the basics: what exactly are Reels, and why should businesses consider using them in their social media strategy? Then, we dive into the differences between short story platforms and offer helpful suggestions on how to get greater reach and engagement on your Reels. Would you like to join our community of small business owners and marketers? Join our Facebook group! Simply search Facebook for New Marketing for Your Small Business and look for our lightbulb with headphones logo!

Luke and William chat about Google Business Profiles (formerly called Google MyBusiness) and offer tips on how to get YOUR profile seen by more potential customers. Luke also offers up a few SEO tips related to Google Business Profiles, including a cool URL hack. 😎 Would you like to join our community of small business owners and marketers? Join our Facebook group! Simply search Facebook for New Marketing for Your Small Business and look for our lightbulb with headphones logo!

Luke and William chat about Facebook Ads and if they are truly effective for small business marketing. We go through a few examples and offer some helpful tips on audience targeting. Would you like to join our community of small business owners and marketers? Join our Facebook group! Simply search Facebook for New Marketing for Your Small Business and look for our lightbulb with headphones logo!