New North – Maryland Marketing Agency

Show Notes In this week’s episode, the whole crew joins the set to finish off Season 2. Tobin, Jake, and Jon recap the episodes from the season. We’ll be saying goodbye for a while on the podcast, but we’ll always be here to take any questions you have. If you want to learn more about marketing, let us know! This Week’s Topic: Season 2 Finale Discussion Recap of each episode from Season 2 Our favorite episodes revealed What to do next as a marketer Additional Resources Send us questions at podcast@newnorth.com! The post Episode 11: The Season Finale appeared first on New North - Maryland Marketing Agency.

Show Notes In this week’s episode, Jon and Jake discuss why SEO might be a waste of time. The answer? If your site hasn’t been optimized for conversion, all of the traffic you’re bringing in will have no effect on your business. With that in mind, Jon and Jake run through a few quick steps to get your site optimized, so that you can convert all of your hard-earned traffic. This Week’s Topic: Why SEO Could Be a Waste of Time Discussion Jake got a cat. Is SEO worth it if you aren’t converting? What is CRO? 4 Steps to Practice CRO Additional Resources Join our LinkedIn group, or send us questions at podcast@newnorth.com! The post Episode 8: Is SEO a Waste of Time? appeared first on New North - Maryland Marketing Agency.

Show Notes In this week’s episode, Jake and Tobin discuss why buying a trade show booth may not be the right call. They talk through what you should look for when you attend a trade show, how you can use the opportunities in a trade show environment to generate real value, and what the real goals of trade show attendance should be. This Week’s Topic: Why You Shouldn’t Buy a Trade Show Booth Discussion Is a trade show booth worth it? What is the real goal of trade show attendance? What are ways to meet your trade show goals? The email subject line game Additional Resources Join our LinkedIn group, or send us questions at podcast@newnorth.com! The post Episode 7: Why You Shouldn’t Buy a Trade Show Booth appeared first on New North - Maryland Marketing Agency.

Show Notes In this week’s episode, Jon and Tobin discuss what failure means – and what it means to fail well. Are there times when failure is an option? And how can you learn from your failures to ensure that they don’t happen twice? This Week’s Topic: How to Fail Well Discussion What is failure? What should you do when faced with failure? How to plan How to learn from your data How to move on Additional Resources Join our LinkedIn group, or send us questions at podcast@newnorth.com! The post Episode 6: How to Fail Well appeared first on New North - Maryland Marketing Agency.

Show Notes In this week’s episode, Jake and Tobin discuss how they were able to double one client’s traffic over the course of a year – and how to determine the tactics that will work best for your company. Then, they tackle a mailbag question: is getting a Google Analytics certification worth the effort? This Week’s Topic: How to Double Website Traffic in a Year Discussion Where was the company at the beginning of the year? What strategies and tactics contributed to growth? How can you apply tactics to your own company? How can you pivot towards a new opportunity, or away from something that isn’t working? Mailbag: Should I get a Google Analytics certification? Additional Resources Join our LinkedIn group, or send us questions at podcast@newnorth.com! The post Episode 5: How to Double Website Traffic in a Year appeared first on New North - Maryland Marketing Agency.

Show Notes In this week’s episode, Jon and Jake talk Facebook, and whether or not the social media giant is entering the beginning stages of decline. The crew also discusses the future of the platform for businesses. This Week’s Topic: Is Facebook in Decline? Discussion There has been a decline in user-generated content Facebook is more complicated and less personal Have politics ruined Facebook for businesses? Do users trust Facebook? Additional Resources Join our LinkedIn group, or send us questions at podcast@newnorth.com! The post Episode 4: Has Facebook’s Decline Begun? appeared first on New North - Maryland Marketing Agency.

Show Notes In this week’s episode, Tobin and Jake discuss four of the most commonly-used marketing automation software options: Hubspot, Marketing Cloud, Marketo, and Pardot. They each have their pros and cons, but which one is right for your business? This Week’s Topic: Which Marketing Automation Software is Right for Me? Discussion Pros and cons of Hubspot Pros and cons of Marketing Cloud Pros and cons of Marketo Pros and cons of Pardot Game: is that a software or an alien? Additional Resources   Join our LinkedIn group, or send us questions at podcast@newnorth.com! The post Episode 3: Hubspot, Marketing Cloud, Marketo, or Pardot – Which One? appeared first on New North - Maryland Marketing Agency.

Show Notes In this week’s episode, Jake and Jon discuss email’s viability as a marketing platform, and debate another tough topic: has spam killed email? Jake argues that it may be – Jon gives counterpoints. Then, Jake and Jon take a look at a few of the subject lines in their inboxes and guess whether or not the other would have opened each one. This Week’s Topic: Is Email Dead? Discussion Will something replace email in five years? Is email dead? Is email destined to be lost in spam? Is sending email “spammy”? Are email metrics too low? Can email actually lead to sales? Additional Resources In our opening, we mention this article from Inc.: Why Email Will Be Obsolete by 2020 Join our LinkedIn group, or send us questions at podcast@newnorth.com! The post Episode 2: Is Email Dead? appeared first on New North - Maryland Marketing Agency.

Show Notes In this week’s episode (the first episode of Season 2!), Tobin and Jon discuss the viability of direct mail, and debate the question: is direct mail dead? Jon argues that direct mail is not dead – Tobin argues that it may be. This Week’s Topic: Is Direct Mail Dead? Discussion Will this season of You’re the Marketing Department be more successful than the Packers season? Is direct mail dead? Is the price of direct mail too high? Is direct mail trackable? The difficulty of print List quality is lower in direct mail Is direct mail spammy? Additional Resources Join our LinkedIn group, or send us questions at podcast@newnorth.com! The post Episode 1: Is Direct Mail Dead? A Debate appeared first on New North - Maryland Marketing Agency.

Show Notes In this week’s episode (which is also the first season finale!), Tobin, Jacob, and Jon get together to discuss their biggest marketing takeaways from 2016. We also discuss our biggest insights that we’ve learned about podcasting over the course of the first season, and look ahead to what 2017 holds for the podcast. This Week’s Topic: The Biggest Marketing Takeaways of 2016 Discussion What each cast member’s biggest marketing takeaway was for 2016 Biggest insights from starting a podcast Looking ahead for the podcast in 2017 Additional Resources During this episode, Tobin discusses EOS, an operating system that our company has implemented this year. For more resources into this system and its philosophy, visit eosworldwide.com. Join our LinkedIn group, or send us questions at podcast@newnorth.com! The post Episode 12: The Biggest Marketing Takeaways of 2016 appeared first on New North - Maryland Marketing Agency.