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Noticing The Obvious
Podcast

Noticing The Obvious

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A business and philosophy podcast recorded in Helsinki, Finland hosted by Tan Lay and Heidi Akselin featuring guests from around the world sharing professional stories and insight.

A business and philosophy podcast recorded in Helsinki, Finland hosted by Tan Lay and Heidi Akselin featuring guests from around the world sharing professional stories and insight.

58
0

033 - British Actor, Singer and Voice Coach in Finland

Darren McStay shares his story of discovering acting classes as a way to deal with introversion and panic attacks. Today Darren is experiencing success with several acting roles in Finnish film and television, as well as through his entrepreneurial venture, 'Improve Your Voice' coaching services. Hosted by Heidi Akselin.
History and humanities 4 years
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28:16

032 - Very Finnish Marketing and the Art of Online Community Building

Joel Willans is an author, creative director and the founder of various popular online communities including Very Finnish Problems which is one of Finland’s most popular social media brands.  Here we discuss the divide between sales and marketing, selling to Finns vs selling to non-Finns, launching and growing a Facebook page to 15 thousand fans in one month organically. But, my favorite part is when Joel talks about discovering some of the happiest words in the world!
History and humanities 4 years
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0
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50:50

031 - Nobody Wants a Humble Expert - Alan Weiss

My guest in this episode is Alan Weiss phD.\r\n He’s a consultant, speaker, author, coach and I’m sure he won’t mind me describing him as this: - all round straight shooter and truth teller when it comes to personal and business growth.\r\n We talk about: - the first ever consultant - the kind of people that welcome coaching - differentiating as a generalist in a competitive market  - being a contrarian and embracing volatility - being humble as an expert - learning vs doing - small town Finland in 1963 (!) - and more... \r\n
History and humanities 4 years
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22:29

031 - Nobody Wants a Humble Expert - Alan Weiss

My guest in this episode is Alan Weiss PhD. He’s a consultant, speaker, author, coach. We talk about: - the first ever consultant - the kind of people that welcome coaching - differentiating as a generalist in a competitive market  - being humble as an expert - small town Finland in 1963 (!) ... and more.
History and humanities 4 years
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22:10

030 - Duudsonit, Madventures, Docventures, Tubecon & Self Development

Risto Kuulasmaa is an entrepreneur and executive coach with a background in events, media and tv production. He has also just launched 3 travel startups in the midst of a global pandemic.    
History and humanities 4 years
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01:18:40

030 - Duudsonit, Madventures, Docventures, Tubecon & Self Development

Risto Kuulasmaa is an entrepreneur and executive coach with a background in events, media and tv production. He has also just launched 3 travel startups in the midst of a global pandemic.
History and humanities 4 years
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01:18:40

029 - Finnish Attitudes Towards Self-Promotion and the Stigma of Money

Katja Presnal is an American Advertising Award-winning business and marketing strategist who has worked with Fortune 100-companies and startups.   She recently launched Insider Society success accelerator for women entrepreneurs and her book Big Rich Money: How To Turn Your Business Intentions Into A Profitable Company (together with Candice Kilpatrick Brathwaite) comes out in August 2021.   https://www.linkedin.com/in/katjapresnal/ https://presnal5.com/      
History and humanities 4 years
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51:37

029 - Finnish Attitudes Towards Self-Promotion and the Stigma of Money

Katja Presnal is an American Advertising Award-winning business and marketing strategist who has worked with Fortune 100-companies and startups. She recently launched Insider Society success accelerator for women entrepreneurs and her book Big Rich Money: How To Turn Your Business Intentions Into A Profitable Company (together with Candice Kilpatrick Brathwaite) comes out in August 2021. https://www.linkedin.com/in/katjapresnal/ https://presnal5.com/
History and humanities 4 years
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51:37

Bold vs Humble: Sales & Marketing Philosophy

My guest in this episode is Andrew Deutsch CEO of Fangled Tech. 
History and humanities 4 years
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53:33

028 - Bold vs Humble: Sales & Marketing Philosophy

My guest in this episode is Andrew Deutsch CEO of Fangled Tech. We discuss some philosophy behind sales and marketing. How do we deal with the differences in selling with humility vs with boldness? Should we be mindful of adhering to culture differences when selling internationally? Is there a drawback to being too humble? And somehow we found ourselves discussing tactics behind selling a pig.
History and humanities 4 years
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53:33

Busting Drug Dealers to Building Design Education with The Futur's Ben Burns

Ben Burns is an award winning designer, strategist and current COO at The Futur - a group of creative professionals that teach practical design and business education to a global audience. Here, Ben talks about starting his career in design, and then becoming a police officer in Savannah GA - working in narcotics, going undercover - before coming back to design and ultimately changing the world of design education. https://www.mrbenburns.com/ https://thefutur.com/  
History and humanities 5 years
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0
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45:46

027 - Busting Drug Dealers to Building Design Education with The Futur's Ben Burns

Ben Burns is an award winning designer, strategist and current COO at The Futur - a group of creative professionals that teach practical design and business education to a global audience. Here, Ben talks about starting his career in design, and then becoming a police officer in Savannah GA - working in narcotics, going undercover - before coming back to design and ultimately changing the world of design education. https://www.mrbenburns.com/ https://thefutur.com/
History and humanities 5 years
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45:46

031 Executive Content and 10x-ing Results

In this episode my guest Jaakko Tapaninen is an entrepreneur and content marketing consultant who helps executives build thought leadership. He was producing a popular Finnish-language podcast 10X Finland for several years before recently relaunching it as the Hybrid Times Podcast.       
History and humanities 5 years
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59:25

026 - Executive Content and 10x-ing Results

In this episode my guest Jaakko Tapaninen is an entrepreneur and content marketing consultant who helps executives build thought leadership. He was producing a popular Finnish-language podcast 10X Finland for several years before recently relaunching it as the Hybrid Times Podcast.
History and humanities 5 years
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59:25

030 Building Brands in Finland with Minna Kaitala

In this episode my guest is Minna Kaitala - an independent branding and marketing consultant based here in Helsinki. Minna shares key points to building a memorable brand - to avoid being generic, have an opinion and prepare to go all the way with it. - to be consistent over a long period of time. www.minnakaitala.com
History and humanities 5 years
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51:17

025 - Building Brands in Finland with Minna Kaitala

In this episode my guest is Minna Kaitala - an independent branding and marketing consultant based here in Helsinki. Minna shares key points to building a memorable brand - to avoid being generic, have an opinion and prepare to go all the way with it. - to be consistent over a long period of time. www.minnakaitala.com
History and humanities 5 years
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51:17

029 - Diversity, Inclusion and Finland's Startup Ecosystem

Kim Oguilve is the chief marketing officer at Maria 01 - a non-profit startup coworking community in the center of Helsinki that hosts over 1000 tech companies and VCs and is now Europe’s largest startup campus. We discuss what marketing means to her, how and why she is making diversity and inclusion a part of her organisation’s business strategy, and also I ask her to name a few of the coolest Finnish startups that she has recently come across.
History and humanities 5 years
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52:17

024 - Diversity, Inclusion and Finland's Startup Ecosystem

Kim Oguilve is the chief marketing officer at Maria 01; a not for profit startup coworking community in the center of Helsinki that hosts over 150 tech companies and VCs and is now the Nordic's largest startup campus. We discuss what marketing means to her, how and why she is making diversity and inclusion a part of her organisation’s business strategy, and also I ask her to name a few of the coolest Finnish startups that she has recently come across.
History and humanities 5 years
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52:10

029 - Diversity, Inclusion and Finland's Startup Ecosystem

Kim Oguilve is the chief marketing officer at Maria 01; a not for profit startup coworking community in the center of Helsinki that hosts over 150 tech companies and VCs and is now the Nordic's largest startup campus. We discuss what marketing means to her, how and why she is making diversity and inclusion a part of her organisation’s business strategy, and also I ask her to name a few of the coolest Finnish startups that she has recently come across.
History and humanities 5 years
0
0
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52:10

028 Startups and Networking in Helsinki

Anna Rosa Lappalainen is a product builder, business builder, service designer, communicator, negotiator, business development expert, and serial entrepreneur with many interests in emerging tech and the startup community in Finland. I've worked with her in the past and really enjoyed it because she's so passionate when it comes to talking about business and marketing and growing startups.
History and humanities 5 years
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38:51
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