One-Liner Workshop

Marcy Morrison is a Corporate Wellness Consultant who helps companies reduce healthcare costs by improving employee wellbeing and fitness. Her business focuses on assisting other health professionals in getting their programs into corporations to amplify their brand and increase profits. Marcy had a decent one-liner, but it contained too much corporate jargon. In this episode, we refine her one-liner into something great. Check out this episode to discover how we helped Marcy elevate her communication to attract her ideal customers. To learn more about Healthy Fit Family, visit https://healthyfitfamily.com. If you or someone you know would like to feature your company on the One-Liner Workshop podcast, apply today at https://welldressedwalrus.com/olws-application/

Steve Wanless is the founder of a creative digital agency called Wunder Beast. They exist to push the limits of what's possible to extend a brand's reach and storytelling ability with innovative technology. Specializing in AR, VR, and Website development. They create innovative work for major brands like Nike.  Steve struggles to talk about his business because people may not know exactly what innovative tech is, and it’s hard to find the balance between over-explaining and being too simple. Today, I’ll help Steve find his voice in explaining his business in a way that is memorable and repeatable by crafting a clear One-liner.   To learn more about Wunder Beast, visit https://wunderbeast.com/. If you or someone you know would like to feature your company on the One-Liner Workshop podcast, apply today at https://welldressedwalrus.com/olws-application/

Like many professionals, Jim Paras juggles multiple roles as a professional. He's not only an EOS coach guiding businesses to achieve their visions but also the pioneering force behind a startup that provides architects with precise cost evaluations for their projects and independent estimators with a new career path. When faced with the common question, "What do you do?" Jim finds it challenging to capture the depth of his expertise in a short response. Often, he resorts to the catch-all term "well... I'm a consultant," a label that scarcely does justice to his essential contribution to the world. It's high time we crafted a response for Jim that's not only concise and memorable but also sparks intrigue about the multifaceted nature of his work. Take a listen to how we crafted a perfect pitch for Jim. To learn more about EOS, visit https://www.eosworldwide.com/what-is-eos To learn more about MACC Estimating, visit https://maccestimating.com/ If you or someone you know would like to feature your company on the One-Liner Workshop podcast, apply today at https://welldressedwalrus.com/olws-application/

Ryan Coté is the Director of digital services at the Ballentine. A company specializing in digital and print mail marketing while offering strategic consultation that helps brands connect with their customers.  He and his family have been at it for about 60 years focusing on small business but they're making a shift to a very specific vertical.    B2B manufacturing companies whenever a brand makes a shift it's critical to get the entire team on board with your messaging.  When your entire team understands the answer to the question “what do you do?” (Especially when you're snitching down)  Everyone turns into your salesforce.  Let's help Ryan's team head into the future for this new vertical of B2B manufacturing with a clear and memorable one-liner not just for him, but for his entire team, let's get started.. To learn more about The Ballantine Corporation, visit https://www.ballantine.com/ If you or someone you know would like to feature your company on the One-Liner Workshop podcast, apply today at https://welldressedwalrus.com/olws-application/

Keith Dimeler is a CPA and the owner of Dimeler & Associates - an organization that caters to individuals and businesses aiming to simplify the management of their taxes.  Collaborating with independent accounting professionals, he provides a flexible and responsive team approach that maximizes accuracy and customer service.  Unfortunately, Keith often struggles to answer the question “What do you do?” because of the complexity of his offerings.  Today, we’ll help him create a clear and memorable one-liner that will help anyone understand his offerings, allowing Keith to engage in more conversions about his brand and land more business. To learn more about Dimeler & Associates, visit https://dimelercpa.com. If you or someone you know would like to feature your company on the One-Liner Workshop podcast, apply today at https://welldressedwalrus.com/olws-application/

Brian Morris is the host of Man360, a Christian television show that encourages men to be the people that God created them to be. The show uplifts and educates viewers by providing fun, informative, and faith-filled content. Brian has a unique style that is very non-traditional, so when talking about his show, Brian often struggles to explain it in a way that appeals to the traditional Christian crowd. Traditional, non-traditional, 23 or 63 Brian has a message for all men.  Today, we’ll help Brian create a one-liner that quickly explains the value of his show to his target audience, enticing them to tune in and grow in their relationship with Christ in a unique way. To learn more about Man360, visit https://www.man360.tv/ If you or someone you know would like to feature your company on the One-Liner Workshop podcast, apply today at https://welldressedwalrus.com/olws-application/ #OneLiner #ElevatorPitch #StoryBrand #BusinessMadeSimple #Marketing #Networking #Man360 #Faith #Christian #inspiring #goals

Joff Williams is the Managing Director for Mercy Ships, a non-profit organization that operates hospital ships to provide free medical care to some of the world's poorest populations. Joff’s responsibilities touch every department, from operations and supply chains to HR and finance. This can make it difficult to clearly explain such a complex role to the partners and volunteers he works with. Today, we’ll help Joff create a one-liner that will communicate to all stakeholders how he leads the mission of providing hope and healing to others.  One Liner Workshop EP 17 To learn more about Mercy Ships, visit mercyships.org If you or someone you know would like to feature your company on the One-Liner Workshop podcast, apply today at https://welldressedwalrus.com/olws-application/ #MercyShips #GlobalHealthcare #HopeAndHealing #NonProfitLeadership #OneLiner #ElevatorPitch #StoryBrand #BusinessMadeSimple #Marketing #Networking

Marisa Ala is an Estate Planning Attorney and owner of The Ala Firm. After experiencing the stress and family drama of settling her own grandparents' estate, Marisa decided to leave her long-time career as a litigator to start an estate planning firm. Now, she helps others create plans for a smooth transfer of wealth to their beneficiaries after their death. Although The Ala Firm has a great tagline - Planning to leave a legacy, Marisa still needs a way to clearly explain the problem she solves and the success she helps others achieve. Today, we’ll help Marisa create a one-liner that makes it easy for clients to understand her core offerings, opening the door for deeper conversations about her business. One Liner Workshop EP 16 To learn more about The Ala Firm, visit thealafirm.com If you or someone you know would like to feature your company on the One-Liner Workshop podcast, apply today at www.welldressedwalrus.com/olws-application/ #estateplanning #legalservices #thealafirm #OneLiner #ElevatorPitch #StoryBrand #BusinessMadeSimple #Marketing #Networking

Kendra Wiiest is the owner of Profectus Business Coaching. Her coaching services help business owners grow a thriving business. Kendra came to the show with a decent answer to the question “What do you do?” but she knows in its current form, it lacks some real punch, and she also wants to have more confidence in delivering it.      Today, I'll help Kendra build upon her existing one-liner and give it the real impact she desires.  I’ll do this by focusing on the tangible problem and the real human element of the success her clients find when working with her.  With confidence in her new one-liner, she’ll also have more confidence to deliver the message.  One Liner Workshop EP 15. Listen wherever you get your podcasts. To learn more about Profectus Business Coaching, visit https://profectusbusiness.com/ If you or someone you know would like to feature your company on the One-Liner Workshop podcast, apply today at https://welldressedwalrus.com/olws-application/ #businesscoaching #businessconsulting #profectus #OneLiner #ElevatorPitch #StoryBrand #BusinessMadeSimple #Marketing

Jesse Grothaus is the founder of Cloud Pathfinder Consulting. His firm specializes in helping businesses streamline their sales operations by leveraging Salesforce software. When speaking with potential clients, Jesse often faces the challenge of explaining his work in a straightforward manner without getting caught in the dreaded "curse of knowledge." Today, we'll help Jesse craft an easily digestible one-liner, designed to pique the interest of potential clients, and open the door for deeper conversations.  #StreamlineSalesOps #SalesforceSimplification #BusinessClarity  #OneLiner #ElevatorPitch #StoryBrand #BusinessMadeSimple #Marketing

Tatianna Felix is the head of marketing for the Inland Pacific chapter of Associated Builders and Contractors Inc. ABC Inland Pacific provides those looking for a new career with education and apprenticeships in commercial construction. When explaining her chapter’s programs, Tatianna often faces the untrue but widespread belief among job seekers that college is always the best path. Today, we’ll help Tatianna craft an engaging one-liner that will challenge this belief and encourage people to consider the benefits of commonly overlooked careers. One Liner Workshop EP #13 #BeyondTheCollegePath #ExploreTrades #BuildYourFuture #OneLiner #ElevatorPitch #StoryBrand #BusinessMadeSimple #Marketing

Danny Porter is the founder of Porter & Co LLC, a small business consulting agency. As a certified business coach, he specializes in simplifying management and making it easier for small businesses to run smoothly. He does this by bringing clarity to every major department. This is a new role for Danny, and he has yet to figure out how to explain what he does in simple terms. Today, we’re going to help Danny create a one-liner that will spark curiosity and open the door for deeper conversations with potential clients. #SmallBusinessConsulting #SimplifyManagement #BusinessClarity  #OneLiner #ElevatorPitch #StoryBrand #BusinessMadeSimple #Marketing

Kelli Thompson is the founder of Tokens Square, a consultancy specializing in NFTs.  An NFT, short for Non-Fungible Token, is a type of digital asset that represents ownership or proof of authenticity of a unique item or piece of content using blockchain technology. Or in silmpler terms helping businesses and individuals secure verified ownership of their digital content. In this emerging industry, Kelli struggles to explain her work in simple terms that everyone can grasp. Many people are still unfamiliar with the concept of NFTs or digital ownership and its potential to address both personal and business needs. Today, our aim is to help Kelli craft a one-liner that will help the average person understand this new industry and the practical value her services provide. One Liner Workshop EP 11 #DigitalOwnership #DigitalCollectibles #VerifiedOwnership #UnderstandingNFTs #OneLiner #ElevatorPitch #StoryBrand #BusinessMadeSimple #Marketing

Thomas King is the co-owner of Pro Roaster Services, a family-owned business specializing in certified maintenance and repair for coffee roasting machines across the United States. When engaging potential customers, Tom often highlights his company's qualifications and the wide range of services they offer but, he needs a more compelling way to emphasize the value of certified machine maintenance. You see, many coffee roasters neglect proper maintenance, but this can result in costly downtime or, even worse, accidents such as devastating fires. Our goal today is to help Tom create a clear and impactful one-liner that will resonate with coffee roasters and motivate them to prioritize certified maintenance. #CoffeeRoasterMaintenance #ProRoasterServices #CoffeeRoastingMachines  #OneLiner #ElevatorPitch #StoryBrand #BusinessMadeSimple #Marketing 

CJ Curtis is a local business owner. Her cafe, The Garden, partners with HRC Ministries to combat sex trafficking in Spokane, Washington, and the surrounding areas.  As a survivor advocate, she is passionate about spreading the word about HRC.  When attempting to describe HRC’s ministry, she often has difficulty unpacking how large the problem of sex trafficking is, even in our local area. Often people think this is a problem in larger cities or in foreign countries.  When people locally think it's a problem elsewhere, they might not be motivated to get involved.  Our objective today is to help CJ create a One-liner that is clear, memorable, and impactful so people will remember HRC and be compelled to join the fight.  #EndSexTrafficking #CombatTrafficking #LocalHeroes #nonprofit #OneLiner #ElevatorPitch #StoryBrand #BusinessMadeSimple #Marketing

Reba is the Co-Founder & CEO of Custom Pins and Buckles.  Her company operates within a highly specialized industry. Like many business owners in niche fields, she faces the challenge of effectively describing her unique product. When attempting to explain her company's services, Reba often resorts to a mission statement laden with industry-specific terminology. She recognizes that this approach lacks clarity and often leaves individuals perplexed rather than captivated. Our objective today is to resolve this issue for Reba by formulating a clear and memorable One-Liner.

Cammy Presho is the Executive Director of Greater Good Northwest. But I think a better title for Cammy is a Non-Profit Connector. In this episode, you’ll hear how she’s a powerhouse in the local community, helping non-profits reach their goals through connection and collaboration.   Cammy knows that the best connections are often made by other people who spread the word about Greater Good’s cause.  This means that having a clear and repeatable message is critical.  Today we will do this by crafting a clear, memorable, and repeatable One-Liner. #OneLiner #ElevatorPitch #StoryBrand #BusinessMadeSimple #Marketing  #NonProfit #CommunityCollaboration #GreaterGoodNorthwest #ClearMessage 

Ann Long is the creator and owner of Burbity Workspaces.    Her passion is seeing businesses of all sizes flourish.  She accomplished this by running several Co-Working locations in the Spokane, WA area.   However when it comes to her marketing message Ann knows that many of her ideal clientele are not yet familiar with the concept of Co-Working or Shared workspaces.  So her biggest struggle when answering the question “What Do You Do” is not jumping to conclusions and filling her message with terms that her clientele will not understand.  Today Ann and I will solve this problem and give her more opportunities for business by creating a clear and memorable One-Liner.  #BusinessSuccess #Coworking #SharedWorkspaces #SpokaneBusiness #SpokaneSmallBusiness #OneLiner #ElevatorPitch #StoryBrand #BusinessMadeSimple  #Marketing

Laura Dentone is a Health Advocate and owner of Every Cell Every Body.    Her passion is helping people find relief from their short term and long term health struggles.  Laura’s biggest struggle when answering the question “What Do You Do” is trying to avoid filling her answer with science jargon that does not make sense to the average person. Using jargon and inside-speak means that your message is not clear, and when your message is not clear, it is not memorable or repeatable.  Today Laura and I will solve this problem and give her more opportunities for business by creating a clear and memorable One-Liner.

Jarrod Carter is a Forensic Scientist and owner of Origin Forensics.  Jarrod’s biggest struggle when answering the question “What Do You Do” is trying to clarify the assumptions people make about his industry while avoiding the desire to over-explain using jargon and inside language.   The desire to over-explain is something we all struggle with; however, if you begin your answer with a problem that anyone can understand, it opens a story loop in the mind of your audience they will be compelled to let you lead them to clarity.  Today, Jarrod and I will do this and give him more opportunities for business by creating a clear and memorable One-Liner.  #OriginForensics #ForensicExpertise #ForensicSolutions #ForensicScience #OneLiner #ElevatorPitch #StoryBrand #BusinessMadeSimple #Marketing