Online Marketing & Inbound Marketing for B2B Servi

This week we have with us, serial entrepreneur, digital sales and marketing expert and best selling author Eder Holguin With over 15 years in the industry helping businesses scale, grow and develop their marketing strategies to become fortune 500 companies. Not limited to the big brands either, he’s been involved in plenty of innovative startups, one of which was his own, ‘Ideal Media’ which is a similar concept to Outbrain or Taboola, offering revenue to sites for displayads and sponsored content. Nowadays he’s the CEO of LiveVote a web platform that transforms simple text into captivating and revenue-generating content and he’s here to tell us how it all started. “don’t quit your job!… start doing it part-time first” - Eder Holguin In This Episode You’ll Learn: Why communication is the key to any new business Dealing with rejection The concept: Hypothesise The creation: Survey your potential audience The birth of your startup: Listen to the market The launch of your startup: Deciding your brand values The development of your startup: Test your idea with the RIGHT audience The growth of your startup: Adaptation & pivot point Keeping your startup alive: Repeat, Improve, Maintain “You have a choice, you can either be right or you can make money ” - Eder Holguin Find out more at http://www.moredemand.co.uk/episode40 

Ever wanted to run a 6 figure lifestyle business from anywhere in the world? That’s what our guest Josh Latimer did. It wasn’t easy, but the first step is to actually take the first step! “I have a masters in pain and batchelors in suffering” Josh was running a cleaning company, tied down to a location-based business every day and decided he wanted more freedom and a lifestyle that wasn’t limited by where you are. As an entrepreneur with a head full of ideas he knew he wanted to do something life-changing and that the location-based business lifestyle wasn’t for him. “You have to start, you have to do stuff” Fast forward, and he’s now living the dream lifestyle with his family in Costa Rica, running his online businesses from the comforts of his own home. Not only has he scaled up his business ‘SellJim’ software, but he’s completely changed his lifestyle to fit in with it, rather than around it. In This Episode: Find out how Josh made the switch Discover the business model he used Learn how ‘creating a tribe’ can help you test your ideas Links and Resources Mentioned In This Episode https://sendjim.io/start  http://automategrowsell.com/home

Lindsey Anderson is a web strategy expert working with small business owners to help them grow their business. Lindsey is the founder and CEO of two companies; Web Impakt, a successful web development company in Idaho Falls, and Lindsey’s Web, an online resource for small business owners to learn about ranking on search engines, newsletters, analytics, social media, pay-per-click ads, websites, blogging, and the list goes on. She knows how to utilize web technologies to help small business owners achieve their dreams and today we’re going to be talking about how to Leveraging Web Tech in New and Innovative Ways on a Shoe-String Budget In this episode you will learn: Newsletters - converting through email Analytics - Making sense of what you see Social Media - Quality over Quantity PPC - How to turn a little into a lot Websites - How to set one up for less than $100 Blogging - How EVERY business can find a topic to blog about Facebook Ads - When to Boost Posts http://www.moredemand.co.uk/episode38

A slightly different podcast this week as we take a look at “Essentialism” - a book by Greg McKeown, and a concept that will revolutionise your productivity. After reading this book over the past few weeks it struck me that I’m just the kind of person this book talks about. A ‘yes’ man. I say yes to far too many things, often without thinking, planning, being strategic with my answer and often losing focus by becoming overwhelmed with the tasks in hand. It struck me that many business owners and anyone in digital marketing could possibly feel the same way. There are millions of daily, weekly, monthly tasks that are all part and parcel of a successful campaign and if you’re an avid listener, you’ll hopefully have some of our planning sheets to help you organise your time and improve your efficiency basics.  What this book does is delve into the who, what, when, where and why and help you deconstruct every task and work out how to trade-off tasks and more importantly how to analyse and improve your workflow. In this episode you will learn: (and some of these are chapter titles directly from the book!) The power to choose Trade offs Why you need a clear vision Knowing when you are done How to figure out what’s stopping you Being in the flow Multi tasking vs multi focus Think ‘less, but better’ Hopefully this will help you guys as much as it has me! Our producer, Nik has already ordered a copy for himself too, so I know it resonates! http://www.moredemand.co.uk/episode37

This week we welcome onboard Tim Matthews.  He’s the Vice President of Marketing for Incapsula, a cloud based security and acceleration platform that serves over 300,000 users across the globe. Tim is An experienced marketer across a broad range of technologies, building numerous marketing teams to help grow businesses, including two major acquisitions. Tim is also a published author and today is going to talk us through building Demand Through Influencers: with an insight into How to Build Referral, Advocacy and Affiliate Programs. In this episode you will learn: Why you don’t always need to fill the top of the funnel How writing a book will expand your horizons What simple programme will 10x your referrals Who is an advocate and why you need them How you to find and engage your advocates When to run a survey Affilliates vs Paid Ads What assets to offer your affiliates  How this all works for B2B “don’t underestimate what people don’t know” - Tim Matthews As always, there are a tonne of links and resources mentioned in the show at www.moredemand.co.uk/episode36

Jason is on a mission to help digital agency owners grow and succeed and has had his own personal successes with the sale of his million dollar business in 2012. His strategies encompass many of the concepts we have covered in the past, bringing together his tips, tricks and techniques with some great examples to back up his tried and tested techniques. He’s been priveleged to create websites for AT&T, Lotus cars, Hitachi and Legal Zoom, but since his venture into the world of digital marketing his focus is now on helping digital media companies join the dots and embrace his proven tactics to achieve the same. He also hosts not one, but two podcasts available on iTunes - The Smart Agency Master Class Podcast is dedicated to providing tactics and strategies to agency owners focusing on what does and doesn’t work. His second show is a live broadcast with questions and rapid-fire answers about agencies, marketing, entrepreneurship and business based on his experience and million-dollar successes. “Do something that stands out” In This Episode You’ll Learn Giving Away Your Expertise Recognising Opportunities Building a Legacy Knowing Your Audience Progressive Profiling - The Ultimate Data Capture

This week I have with me, Ben Kolp from Orca Social. Their mission is to have a positive change on your business through social technologies by enabling social and digital from within your own company. We talk about loads of social media strategies, HR, spotting efficiencies within your company and how to bring your customers in with social. Strengthen your corporate brand and embrace your social media channels, they’re so much more than a lead generation tool! At Orca Social, they enable b2b companies to get the most out of their social by giving you the tools to master your output and create a competitive edge. Social media only works as a social tool, and getting into the mindset for that is crucial. By building relationships, interactions and initiating conversations ”as human, agile and authentic as possible” you can start to see results through trust and relationships with your audience. In This Episode, You Will Learn: Why social media isn’t a great marketing channel Why guidelines are important Making invisible brands visible Equipping your sales teams with social The hurdles of becoming a thought leader Building your own social network Creating a better business culture Discovering your purpose - why are you here?

This week, I have with me Laurence Bradford. I hope I got that right because she spelled her name just like mine, Lawrence, but it’s not pronounced like that. So, hopefully I’ve got it right. But, Laurence is from learntocodewith.me - “Learn to Code With Me” - and she has set up this amazing resource for people that want to learn to code through her own personal journey as well. And as a result of that, has built an incredible size mailing list, has loads of engagement on her blogs, in her Facebook pages, in her Facebook groups and she is now ready to launch some killer products as well. In This Episode You’ll Learn Finding your channel Curating content Monetizing your website Creating e-books to boost your authority Video vs Podcast Gaining Subscribers Automating Emails Increasing Your Visibility As always : links & resources available at www.moredemand.co.uk/episode33

Hey! This week we have Kyle Lacy onboard to chat to us about his obsession with technology and how it changes human behaviour. Why? you might ask! Because every bit of digital marketing uses some kind of technology - it’s digital, it’s in the name! Kyle has been the director of global content marketing at SalesForce and now he heads up the team at OpenView and is head of marketing there. We chat all about content marketing and continuous improvements you can make to continue your success. Scrum methodology, the death of the ebook and how drinking beer at the right time will help build better marketing campaigns! In this episode you will learn: Embracing continuous rapid improvement Agile & The SCRUM methodology SMART goals Why e-books are dead Making content valueable Why building trust is SO important Collate your data & drive your actions The future of branding The data tools of the trade How Content Marketing & Social Ads Can Work For You Why shortcuts and ‘growth hacking’ are pointless www.moredemand.co.uk/episode32

Today, I have with me Garrett Moon from CoSchedule. He’s one of the founders there and CoSchedule is a content and social media editorial calendar for marketers. CoSchedule is in fact, now one of the top marketing tools as seen on entrepreneur.com. And Garrett helps lead the product and marketing teams at CoSchedule. He’s a regular blogger and thought leader and also really, really knowledgeable about content marketing and social media. He’s here to help us take that next step from knowing that we’ve got to do content to actually doing content and then applying the 10x rather than the 10% rule. In This Episode You’ll Learn How to effectively get from content curator to content CREATOR Proof That Quality Over Quantity Gets Results Turning Content Into Conversions Why Headline Testing Is Crucial  Creating Controversy & Clicks Avoiding The ‘One & Done’ Approach How A/B Testing Works Why Content Marketing Beats Paid Ads Every Time http://www.moredemand.co.uk/episode31

We catch up with entrepreneur Tom Hunt, who’s appeared on Dragon’s Den with his ‘mens leggings’ idea and now in the processing of launching his next venture a virtual assistant hub for likeminded entrepreneurs who need to virtualise their work environment and keep focused on the stuff that matters We’ve diversified a little this week (and last) to try and share with you the challenges that business owners face, their struggles, their tactics, their finances and how to get over those marketing speedbumps. Not only do we go step by step through Tom’s latest business plan, but we talk about some of the ways to minimise your costs and how to reach out to those all important influencers. Back to the geeky stuff next week, for now relish this opportunity to get into the entrepreneur mindset and compare your strategy - what would you do differently? - what ideas can you take away from someone else’s strengths and failures? In this episode you will learn: The wins and failures of entrepreneurship How a silly idea can become an inspiration How marketing plans change How to minimise your marketing efforts with great software apps The secret to getting influencers behind you www.moredemand.co.uk/episode30

If you’re struggling for positivity and clarity, you’ll love our chat with Joshua Smith. Owner of GSDMODE.COM (get s**t done mode - his term for getting into the right frame of mind for productivity). We chat about his start in Real Estate and how he’s achieved over 3,500 sales making him a 30th top realtor in USA, top 1% of realtors worldwide with over 120 employees and owner of a brand new SaaS company as well as being an entrepreneur and coach. We can’t tell you enough how inspirational this guy is, his positivity abounds and his commitment to productivity means he gets up at 3am every morning. If you’re part of a small to medium business that needs to grow - here’s your inspiration. In This Episode You’ll Learn How confidence & energy are your catalysts to progress All about Real Estate Marketing (Estate Agent Marketing) How to get into the mindset to set goals How to achieve those goals The 90-day plan Measuring success When to optimise your business Why communication is key

We’re gonna take a dive into the world of David Bain, no not the creepy magician guy but the host of Digital Marketing Radio - a weekly show that brings the digital marketing world’s front-runners to the stage and reveals the latest trends and platforms we, as a service busines, need to make an impact. Finding your sweet spot can be a tough process and working out where to spend your time creating and sharing isn’t a short road. David’s a tonne of experience in digital marketing and helps startups, entrepreneurs and new business launch and gain visibility online. His podcast is a mixture of niche marketing techniques and is born from his passion, which is why we’re talking to him. How to turn your passion into something that sells!  In This Episode You’ll Learn Who to follow Establishing a presence online Why not every trend is right for you The evolution of the 13 pillars How content can evolve - audio to video How you can help your audience The importance of remembering the ‘real world’ http://www.moredemand.co.uk/episode28

Today we are going to take a deep dive into the Into Facebook ads and it’s my pleasure to bring on to the show a behind-the-scenes person none other than Stacey Dennett from 87 Modern Marketing Today we are going to take a deep dive into Facebook ads and Facebook ad retargeting to do that I’m going to bring on to the show Stacey Dennett who owns a digital marketing agency called modern 87 marketing. Stacey has set up advanced sales funnels for more demand and I know her systems absolutely work Because we’re using them right now ourselves. Stacy also bring to the table 8 ton of knowledge and expertise I know she has been through A ton of training courses by marketing professionals and I am super excited to have Staci on the show today. In This Episode You’ll Learn: Who should be using Facebook ads What your goal should be What your cost-per-conversion should be Calculating your ad budget How to write a Facebook ad that works Examples of Facebook ads that really worked Facebook Pixel Strategy How to create a Facebook campaign strategy that ties in with your bigger goals and campaigns head over to http://www.moredemand.co.uk/episode27 for all the show notes and resources

Every week we delve into the world of digital marketing bringing your guests like Robert Rose, John Lee Dumas and Joe Pulizzi to share their thoughts and experience to help your business thrive online. But what goes into that 1 piece of content? What’s really involved in producing a single show? How much effort does it take to make sure one episode gains any traction? We talk to Nik Smith, one of our team here at More Demand, responsible for creating the supporting content and delivering it to our subscribers. Nik is not only responsible for much of the editing, (i’m writing in third person as I speak), but also has a huge list of tasks to complete in order to get the show noticed. We delve into the typical tools we use on a weekly basis and how we market ourselves to you, our listeners. Not only is this a great insight into how we operate and who we are, but the reality of the effort required to market just a single piece of content. Remember, if all you’re creating is one article per month or per year it’s important to make sure you’ve got the right system in place to do it! In This Episode You’ll Learn How traditional marketing has changed Weeding out those who don’t fit Finding those who do Why you should put your clients needs first Creating the content & the tools to do it Finding your sweet spot Why scheduling and CRM tools are essential The new outreach tools you need for content marketing http://www.moredemand.co.uk/episode26 

Welcome to episode 25! This is an exciting one, as we’ve totally flipped things round this week and are stoked to introduce our first guest host Lee Jackson. Lee hosts an amazing show called WP Innovator that gives web design agencies some great tools, tips and concepts to revolutionise their Wordpress sites.  With Wordpress being such an accessible platform for rapid website creation, it means that it’s not limited to just web designers. Sure, there’s a bit of setup, but the rest you can apply yourself to any WP site you already have in your arsenal. Lee talks us through his complete guide for delivering content, attracting new leads and more importantly monetizing your website to bring in a continuous revenue stream. As always, we’ve got a fantastic download for you too. We’ve got Lee’s bumper-packed booklet that runs you through all the concepts, websites and plugins you need to start making money today! >> 5 Innovative Ways to Monetize your Website In This Episode You’ll Learn Who already makes money from their website? Affiliate Marketing Creating Premium Revenue How to get sponsorship 3 Steps to Create Cool Content All the plugins you need to monetize your wordpress site 4 tools to create a SaaS website How to create your own social network www.moredemand.co.uk/episode25 

Content marketing for B2B. How do you win at it? What makes it different from B2C? This week, Doug Kessler tells us how. Doug has a passion for content marketing and is the co-founder and Creative Director of Velocity Partners in the UK with over 25 years in the industry and some notable awards and acknowledgements for his achievements. He has a solid history in creating content for B2B Marketing and today we’re tapping into his expertise to help you get more big wins with your content, especially if you’re a service based business like us. “Earn the right to persuade” In this episode you will learn: How content marketing has changed How B2B content is consumed How to resonate with your audience Brand vs Person Why honesty is always the best policy The psychology of b2b content “Joy is the magnetic aspect of great content” Resources, links, downloads and transcription at http://www.moredemand.co.uk/episode24

Today we’re gonna talk about LinkedIn Profiles. Although LinkedIn has been around a few years now, it’s still a very underused social channel. Everyone seems to have a Linked In profile, yet not everyone knows how you can use it to create connections, generate leads and close sales. Maybe you just login, check for requests and scroll through the news feed? You do? Then you’re doing it wrong! In this episode you will learn: The 9 Steps to creating a LinkedIn lead-generation funnel Building your profile & making it stand out How to find suitable connections How to be seen as an authority in your field Scheduling content delivery The 4 essential weekly tasks every Linked In marketer needs As always, we’ve got a fantastic cheat-sheet for you to download, print and distribute amongst the rest of your team. Yes, they can be doing the same thing as well! Imagine if they shared the same successes as you. That multiplier could be HUGE. If you got 10 quality leads a week just within your groups using a single profile and a single self-created group, then it could be scaled up by every member of your team with this easy-to-follow routine that everyone can adopt. Boom! Add them all to your CRM (being careful to make sure you carefully identify which leads were secured by which team member), and you’ll easily fill your database with a tonne of high quality leads that have already gained trust with your business and are in that all-important sales funnel, ready to convert. One key ethos amongst digital marketing geeks worldwide is - “always put your customers’ needs first”. Identify their requirements, struggles and issues first, and help them solve their problems. The rest will come in good time!  Free cheatsheet at www.moredemand.co.uk/episode23

So this week, we’re looking at podcasting! How can a podcast generate you leads? What are the benefits of sharing your thoughts and ideas as a way to boost sales? Well who better to get all the info, than the creator and CEO of Entrepreneur on Fire - John Lee Dumas. He’s created over 1200 episodes of his podcast EoFire offering insights into the achievements of business entrepreneurs around the world. His interviews offer motivation, inspiration and valuable insight into the processes the most successful people in the world have taken to get where they are and really achieve. Not only is this episode one of our best yet, there’s also a BUMPER list of resources for you to get started below, so why not take 30 minutes of your working week, and get creative! Don’t forget, you can also utilise all of the other concepts we’ve talked about to help you really market your new podcast too - we’ve covered everything from Facebook ads to content marketing to kickstart your new podcast and really get it out there. “If you want to be, do.” - John Lee Dumas In This Episode You’ll Learn What you need to get started The benefits to your business Topics & types of show Deciding on Frequency & Scheduling How to provide value to your customers Finding resources How to monetize your podcast As always links and resources at www.moredemand.co.uk/episode22

Prioritising tasks is so important. Without that, you could be wasting hours of time, effort and money, as well as missing out on the proper opportunities. Whether you’re a one person team of a multi-person team, you want to move your business forward somehow. Be it more sales, more leads, to recruit a new member of staff; whatever the goal is, you need to understand how digital marketing can help you achieve those goals and you get that but the to-do list is just too big and now you’ve become stuck and you don’t know where to start or simply what to focus on. We’ve created a 4-step system to help you prioritise those tasks and make your digital marketing timetable more productive, and as always we have a great takeaway for you too - a complete digital marketing planner for you to download, print and fill out (yes, that means using a pen! - trust me, you’ll remember SO much more writing things down). In This Episode You’ll Learn Setting and achieving your goals with SMART methodology         List writing that makes sense The 5 killer metrics for validating and defining each task’s priority         The process for Reviewing, Planning and Delivering Head over to www.moredemand.co.uk/episode21 to grab the free cheatsheet!