Online Video Made Easy

018 - In this episode, Kerry covers how artificial intelligence tools are transforming video content creation in incredible ways! He goes through the main features of the following video content creation programs: Adobe Premiere Pro: https://www.adobe.com/products/premiere/ RunwayML: https://runwayml.com/ Gen-1 A.I. from Runway: https://research.runwayml.com/gen1 Timebolt Silence Remover: https://www.timebolt.io/ Vidyo.ai: https://vidyo.ai/ Alwrite.ai: https://alwrite.ai/ Follow Kerry on Instagram: http://www.instagram.com/thelivestreamexpert Visit his website at: http://www.kerryshearer.com Find great smartphone video production tech at: http://www.livestreamtechstore.com

#018 - In this episode, Kerry covers 14 livestreaming tips that businesses can use to reach more clients and customers. These include: Introduce new products or services in the most exciting way possible - with a livestream show. Host regular Q&A sessions. Offer exclusive deals and discounts to your audience. Share behind-the-scenes footage of your business. Collaborate with an influencer or complimentary business/service. Host a virtual event such as a workshop, webinar, or conference. Offer personalized consultations and help your customers make informed purchasing decisions. Share customer testimonials. Showcase your products or services in action. Share industry news and updates. Livestream a charity event or a community project to show your audience how you give back to the community. Host a virtual tour of your physical location. Showcase your team and introduce your team members to your audience. Host a virtual open house, perhaps tied to an actual open house, and give your audience an inside look at your business. Where To Find Kerry Online You can always find Kerry's smartphone tech gear recommendations right here. Follow Kerry Shearer "The Livestream Expert" on Instagram Kerry's web site is KerryShearer.com

#018 - In this episode, Kerry covers 14 livestreaming tips that businesses can use to reach more clients and customers. These include: Introduce new products or services in the most exciting way possible - with a livestream show. Host regular Q&A sessions. Offer exclusive deals and discounts to your audience. Share behind-the-scenes footage of your business. Collaborate with an influencer or complimentary business/service. Host a virtual event such as a workshop, webinar, or conference. Offer personalized consultations and help your customers make informed purchasing decisions. Share customer testimonials. Showcase your products or services in action. Share industry news and updates. Livestream a charity event or a community project to show your audience how you give back to the community. Host a virtual tour of your physical location. Showcase your team and introduce your team members to your audience. Host a virtual open house, perhaps tied to an actual open house, and give your audience an inside look at your business. Where To Find Kerry Online You can always find Kerry's smartphone tech gear recommendations right here. Follow Kerry Shearer "The Livestream Expert" on Instagram Kerry's web site is KerryShearer.com

017 - We’re passing Week #7 of stay at home lockdown, and the economic impact has been devastating for owners of non-essential brick and mortar businesses. In this episode, Kerry talks with the owner of a baby boutique in historic downtown Lincoln, CA whose income plunged to zero literally overnight when the Stay at Home orders were issued and non-essential businesses had to close. Miranda Pinto shares what she did to pull her business out of a COVID-19 nose dive, and as you might expect, livestreaming video was the game-changer! Miranda describes how, as a newbie to live video, she figured out what to do and overcame repeated tech issues to make sales and triple her normal sales by offering her inventory of adorable baby clothes in a show that she webcast! Her livestreams even attracted the attention of the Chamber of Commerce and two Sacramento TV stations, which featured Miranda in newscasts. You'll find her story inspiring! LINKS: Miranda's web site Miranda's Facebook Page Kerry Shearer's Livestream Tech Store

017 - We’re passing Week #7 of stay at home lockdown, and the economic impact has been devastating for owners of non-essential brick and mortar businesses. In this episode, Kerry talks with the owner of a baby boutique in historic downtown Lincoln, CA whose income plunged to zero literally overnight when the Stay at Home orders were issued and non-essential businesses had to close. Miranda Pinto shares what she did to pull her business out of a COVID-19 nose dive, and as you might expect, livestreaming video was the game-changer! Miranda describes how, as a newbie to live video, she figured out what to do and overcame repeated tech issues to make sales and triple her normal sales by offering her inventory of adorable baby clothes in a show that she webcast! Her livestreams even attracted the attention of the Chamber of Commerce and two Sacramento TV stations, which featured Miranda in newscasts. You'll find her story inspiring! LINKS: Miranda's web site Miranda's Facebook Page Kerry Shearer's Livestream Tech Store

#016 - In this episode, Kerry's guests, Mountain View, CA Deputy Police Chief Chris Hsiung and City of Santa Clara Communications Director Lenka Wright talk about Coronavirus communications, social media, and video. Kerry also answers a call-in question about how to do a social distancing livestream. Connect with City of Mountain View, CA Deputy Police Chief Chris Hsiung on Instagram and Twitter. View the Mountain View Police Department's Facebook Page. Connect with City of Santa Clara's Facebook Page, Twitter feed and Instagram feed. Visit Kerry Shearer's web site. Follow Kerry on Instagram. Find the smartphone video tech accessories Kerry mentions at his LivestreamTechStore. Here's a link to Streamyard, which Kerry mentioned on this podcast

#016 - In this episode, Kerry's guests, Mountain View, CA Deputy Police Chief Chris Hsiung and City of Santa Clara Communications Director Lenka Wright talk about Coronavirus communications, social media, and video. Kerry also answers a call-in question about how to do a social distancing livestream. Connect with City of Mountain View, CA Deputy Police Chief Chris Hsiung on Instagram and Twitter. View the Mountain View Police Department's Facebook Page. Connect with City of Santa Clara's Facebook Page, Twitter feed and Instagram feed. Visit Kerry Shearer's web site. Follow Kerry on Instagram. Find the smartphone video tech accessories Kerry mentions at his LivestreamTechStore. Here's a link to Streamyard, which Kerry mentioned on this podcast

#015 In this episode, Kerry's guest, online business and ads expert Rick Mulready, talks about creating and placing effective video ads on Facebook and Instagram. Kerry and Rick discuss the impacts of Coronavirus on businesses and Rick shares his best tips and techniques for shooting and placing video ads on Instagram and Facebook. For more information about Rick, visit his web site. Connect with Rick on Instagram. Learn more about Rick's Foundations program. Visit Kerry Shearer's website. Connect with Kerry on Instagram. View and order the great tech accessories Kerry uses and recommends at his Livestream Tech Store.                    

#015 In this episode, Kerry's guest, online business and ads expert Rick Mulready, talks about creating and placing effective video ads on Facebook and Instagram. Kerry and Rick discuss the impacts of Coronavirus on businesses and Rick shares his best tips and techniques for shooting and placing video ads on Instagram and Facebook. For more information about Rick, visit his web site. Connect with Rick on Instagram. Learn more about Rick's Foundations program. Visit Kerry Shearer's website. Connect with Kerry on Instagram. View and order the great tech accessories Kerry uses and recommends at his Livestream Tech Store.                    

#014 Coronavirus BONUS Episode. Public Information Officers and crisis communicators are working tirelessly at health departments and local, state and federal public agencies to keep everyone informed about the rapidly-changing impact of COVID-19 (Coronavirus) and the associated restrictions and other efforts being implemented to combat its spread and save lives. Many have been at it full speed for two or more weeks, and to further complicate things, are having to do their jobs in a work-from-home environment. Many report that they are really feeling the stress of meeting demands in a high-demand workflow, without the benefit of having workmates right there with them, and while also dealing with children in the home and other demands and distractions. In this bonus episode, Kerry's guest, registered clinical counsellor Julia Kristina, M.A. Psych, gives specific ways to reduce stay-at-home stress so you can feel calmer. more in control, and keep doing the great work you do in this new environment. Due to scheduling challenges, this episode was not produced in an interview-format, but comes from a special recording I asked Julia to do for me and my listeners. Julia's advice was first shared in the Government Social Media Community Facebook Group, which is composed of more than 2,500 Public Information Officers and social media coordinators who work for health departments and local, state and federal government agencies. Julia has a robust YouTube channel with an awesome collection of weekly videos she produces tackling mindset, anxiety, healthy boundaries, and other mental wellness issues. You can view Julia's videos here including an excellent one on How to Stay Calm During the Coronavirus Crisis. You can also follow Julia on Instagram, where she posts regular mindset content, personal observations, and behind-the-scenes Stories of her life in Vancouver, B.C. Julia has a clinical practice, does distance coaching, and offers online courses and her Shift Society membership program. You can access all of that on her website. If you loved this episode, please DM Julia on Instagram or drop her a note through her web site and let her know what tips you have implemented! And it would be great if you would take time to put a review of the podcast on iTunes! You can follow Kerry on Instagram, on Facebook, and visit his web site.                    

#014 Coronavirus BONUS Episode. Public Information Officers and crisis communicators are working tirelessly at health departments and local, state and federal public agencies to keep everyone informed about the rapidly-changing impact of COVID-19 (Coronavirus) and the associated restrictions and other efforts being implemented to combat its spread and save lives. Many have been at it full speed for two or more weeks, and to further complicate things, are having to do their jobs in a work-from-home environment. Many report that they are really feeling the stress of meeting demands in a high-demand workflow, without the benefit of having workmates right there with them, and while also dealing with children in the home and other demands and distractions. In this bonus episode, Kerry's guest, registered clinical counsellor Julia Kristina, M.A. Psych, gives specific ways to reduce stay-at-home stress so you can feel calmer. more in control, and keep doing the great work you do in this new environment. Due to scheduling challenges, this episode was not produced in an interview-format, but comes from a special recording I asked Julia to do for me and my listeners. Julia's advice was first shared in the Government Social Media Community Facebook Group, which is composed of more than 2,500 Public Information Officers and social media coordinators who work for health departments and local, state and federal government agencies. Julia has a robust YouTube channel with an awesome collection of weekly videos she produces tackling mindset, anxiety, healthy boundaries, and other mental wellness issues. You can view Julia's videos here including an excellent one on How to Stay Calm During the Coronavirus Crisis. You can also follow Julia on Instagram, where she posts regular mindset content, personal observations, and behind-the-scenes Stories of her life in Vancouver, B.C. Julia has a clinical practice, does distance coaching, and offers online courses and her Shift Society membership program. You can access all of that on her website. If you loved this episode, please DM Julia on Instagram or drop her a note through her web site and let her know what tips you have implemented! And it would be great if you would take time to put a review of the podcast on iTunes! You can follow Kerry on Instagram, on Facebook, and visit his web site.                    

#012 - Business and everyday life is being disrupted in massive ways as society worldwide tries to dodge a nasty knew virus. Stores, restaurants bars, movie theaters, and more are being forced to close or find new ways to operate without serving people on site as citizens are ordered to stay home. Video can help businesses keep connected with customers. In this first-of-a-series episode, Kerry talks with online video expert and course creator Amanda Horvath about her strategies for shooting and assembling effective video content. They brainstorm initial ideas on how businesses can use video in new ways to reach out to customers and clients. Follow Amanda Horvath on Instagram. Visit Amanda's website. Get Amanda's "Quickstart Guide to Video in 2020"

#012 - Business and everyday life is being disrupted in massive ways as society worldwide tries to dodge a nasty knew virus. Stores, restaurants bars, movie theaters, and more are being forced to close or find new ways to operate without serving people on site as citizens are ordered to stay home. Video can help businesses keep connected with customers. In this first-of-a-series episode, Kerry talks with online video expert and course creator Amanda Horvath about her strategies for shooting and assembling effective video content. They brainstorm initial ideas on how businesses can use video in new ways to reach out to customers and clients. Follow Amanda Horvath on Instagram. Visit Amanda's website. Get Amanda's "Quickstart Guide to Video in 2020"

#011 - Coronavirus fears are already hitting portions of the business community hard, including the travel industry, hospitality industry, major employers and large conferences. In this episode, Kerry has some initial ideas about using video to keep your business visible and viable. (We'll be covering this more in depth in future episodes as we better assess the impacts if the disease spreads) Kerry mentions some gear in this episode. You can always find his latest recommendations right here. Follow Kerry Shearer "The Livestream Expert" on Instagram

#011 - Coronavirus fears are already hitting portions of the business community hard, including the travel industry, hospitality industry, major employers and large conferences. In this episode, Kerry has some initial ideas about using video to keep your business visible and viable. (We'll be covering this more in depth in future episodes as we better assess the impacts if the disease spreads) Kerry mentions some gear in this episode. You can always find his latest recommendations right here. Follow Kerry Shearer "The Livestream Expert" on Instagram

#010 - Kerry's guest, Virginia Kerr (@thisisvirginiakerr on Instagram) is a former TV anchor-turned-entrepreneur who is rocking Instagram by applying effective TV techniques! In this episode, Virginia talks about how to use the four different TV shows you can create on your Instagram account (using Feed, Stories, IGTV and Live) to post the same general content topic in four different ways! That means you can be on all the "channels" without having to create completely different content for each one. She talks about how this works in TV news for different shows - it's the same concept - where you might cover the same topic or story in different newscasts, but you do it with a different emphasis each time. You make the assumption that the viewer has seen a previous version of the story, so you give it a different treatment, but at the same time you also assume the viewer has NOT seen an earlier version of the story, so you make sure that you cover the basics. Virginia also has a great hack that allows you to put a title on your Instagram Live...even though Instagram doesn't really offer that feature yet! You will love Virginia's energy and enthusiasm - she's a super inspiring person of faith - as well as her deeply personal story of leaving the TV anchor business after 20 years and overcoming some big obstacles and coping-struggles that blocked her from the joy and success she is experiencing today helping women entrepreneurs use video effectively. Virginia is a wiz at video and helping you build on-camera confidence, and at the time of this posting, she's launching her "5-Day IGTV Video Challenge" (starts March 9, 2020) that is a great way for YOU to start integrating video into your business! Sign up for the 5-Day IGTV Video Challenge right here. You can also follow Virginia on Instagram here. Thanks for listening! I'd really appreciate it if you'd leave me a review on iTunes! Remember you can go to my home page and leave me a voicemail message asking any question about online video. I may play it and answer it on the show! Follow me on Instagram Follow me on Facebook

#010 - Kerry's guest, Virginia Kerr (@thisisvirginiakerr on Instagram) is a former TV anchor-turned-entrepreneur who is rocking Instagram by applying effective TV techniques! In this episode, Virginia talks about how to use the four different TV shows you can create on your Instagram account (using Feed, Stories, IGTV and Live) to post the same general content topic in four different ways! That means you can be on all the "channels" without having to create completely different content for each one. She talks about how this works in TV news for different shows - it's the same concept - where you might cover the same topic or story in different newscasts, but you do it with a different emphasis each time. You make the assumption that the viewer has seen a previous version of the story, so you give it a different treatment, but at the same time you also assume the viewer has NOT seen an earlier version of the story, so you make sure that you cover the basics. Virginia also has a great hack that allows you to put a title on your Instagram Live...even though Instagram doesn't really offer that feature yet! You will love Virginia's energy and enthusiasm - she's a super inspiring person of faith - as well as her deeply personal story of leaving the TV anchor business after 20 years and overcoming some big obstacles and coping-struggles that blocked her from the joy and success she is experiencing today helping women entrepreneurs use video effectively. Virginia is a wiz at video and helping you build on-camera confidence, and at the time of this posting, she's launching her "5-Day IGTV Video Challenge" (starts March 9, 2020) that is a great way for YOU to start integrating video into your business! Sign up for the 5-Day IGTV Video Challenge right here. You can also follow Virginia on Instagram here. Thanks for listening! I'd really appreciate it if you'd leave me a review on iTunes! Remember you can go to my home page and leave me a voicemail message asking any question about online video. I may play it and answer it on the show! Follow me on Instagram Follow me on Facebook

#009 - In this episode, Kerry Shearer discusses his favorite tripods, mics and lights for video production. Find the gear at http://www.livestreamtechstore.com

#009 - In this episode, Kerry Shearer discusses his favorite tripods, mics and lights for video production. Find the gear at http://www.livestreamtechstore.com

#008 - When using video for marketing, creating trust before the transaction is key! Entrepreneur Tamrin Olden gives excellent insight and advice about how to show value and build connection with your audience, as well as specific tips on what kind of content to create and video approaches that work well. Tamrin has 16 years in local government and public safety doing public relations and communications. She's the owner of Law Enforcement Social, which offers Public Information Officer and social media training, websites, and digital for government and public safety based organizations. Key concepts discussed during the podcast include: Marketing Approach For Social Media: Trust before transaction; don’t product push. You need to show value and get buy-in first Jab-jab-punch posting method (tip/resource > tip/resource > sale) Content Ideas: What are your FAQ’s and what do you want people to know about you, your service or product You can ask people what type of content they like/want in a feed post or story post with a question sticker Take big corporate marketing concepts that you like and adapt them to your company I like to keep an ongoing note on my phone to add video ideas as I come up with them Batch recording monthly works well for me; I do two hours of recording once a month I will even change my outfit and location to make it look like different recording sessions Editing: Apps: video shop, iMovie, Adobe Premier Rush Computer editing: Final Cut Pro, iMovie, Camtasia 60 seconds is ideal length Add closed captions/sub-titles for longer view rates Make sure you choose the appropriate size and length for the platform It’s a good idea to add a title to the cover photo so people know what the video is about before watching it (if they just see a talking head they might not be enticed to watch) Vertical/portrait sized video is best as it takes up more real estate on your phone screen but create a cover photo square size so it previews in your grid better Posting: Keep your captions short and sweet; let the video speak for itself Engage and monitor insights so you can tailor your content and posting based on those statistics Closing Thoughts: Give yourself grace; you don’t have to sound perfect! Marry the mission; date the model (be flexible in your methods) Tamrin Olden is online on the following platforms: Instagram (ledotsocial) Instagram (TamrinOlden) Web site