Ope! Here's a Little Marketing for Ya

This week we discuss when should you pay attention to what they’re doing and what should you be looking for? We take a look at what things to keep an eye on, what can be ignored and what should be 'borrowed' when it comes to your local and global competition. Elli lets us know What's Grinding Her Gears this week.

In this week's episode, we discuss planetariums and the rest of the customer buying cycle and how your website can help your potential clients find the solution they need in your business. John lets us know What's Grinding His Gears via some well-researched song lyrics and movie references.  

In this week's episode, we talk about how your website can help get your potential customers through the buying cycle. As usual, we have so much knowledge to share and so little time to share it. So we split the 5 cycles into two episodes. This episode covers 'Awareness' & 'Consideration'. We'll be back next time to discuss 'Intent', 'Purchase' and 'Re-Purchase' Elli lets us know What's Grinding Her Gears this week and also sings us out with her rendition of Twinkle Twinkle, Little Star.

In this week's episode, we discuss how we work best with a client while engaged with another agency in parallel. Working with clients all over the country, we often get to work alongside another agency whether it be serving a need that isn't something that we offer or because they have a personal relationship with them. We discuss the pros and cons of how best to work with another agency, even if they do the same or similar things that you do. We also discuss how this works best for the client to work with two simultaneous groups of creative people to get the job done. Elli lets us know What's Grinding Her Gears this week.

In this week's episode, we talk about the failures and successes we've had from working from home. Shout It Out Design is a 100% remote company and has been since 2010 when we started out. Over the decade-plus of years not working in an office, we've found lots of things that work and don't work when it comes to not having an officemate. John lets us know What's Grinding His Gears this week.

In this week's episode, we wrap up our 2023 Digital Marketing things for you to keep an eye on this year. We cover topics like Google Analytics changes, need for certain social media channels (bye Twitter!), Google Ads & more. Ellen lets us know What's Grinding Her Gears this week.

We got a chance to sit down with a local celebrity/podcast expert, Scarlett of Scarlett's Laughtastic Extravaganza to hear her tips on how to get a podcast off the ground and into people's ears. She also helps Ellen and Elli find new ways to make fun of John, which is always fun. Our guest Scarlett lets us know What's Grinding Her Gears.

Happy New Year! The Ope! gang is back after a holiday break to give you the tools you need to get out on the right foot for your 2023 Digital Marketing. We'll cover how to review your 2022 marketing goals/achievements, setting SMART goals, assigning ownership to accomplishing your 2023 goals and making dedicated time to creating goals and brainstorming. We run out of time to get to some other 2023 things to be on your radar, so be sure to like & subscribe so you can catch next week's episode as well! Elli closes the episode letting us know What's Grinding Her Gears.

This week Elli leads a discussion on whether your brand or branding looks stale and might need a refresh. We talk about what kinds of change might be warranted like a slight font change to your logo or a complete overhaul of your materials. John lets us know What's Grinding His Gears (and probably also grinding yours, unless you are the one with the clickity-clack setting enabled on your phone).

We pick up where we left off in episode 1 covering the different options of what content should go on your website. We'll cover a FAQ (Frequently Asked Questions) page, social media links, social media feeds (spoiler alert: don't), contact page, blog (with or w/o comments) and building a navigation menu. Ellen lets us know What's Grinding Her Gears this week.

Ellen is back in the hosting chair as she narrates her way what should and should not (or depends...) on your website.  We cover various pages like About Us , Our Team, History + Products & Services in this first episode.  We also try a new segment called "John's Non Sequitur" - just because we felt like if we're going to derail every show/topic anyway, there might as well be a specific segment for it. Elli lets us know What's Grinding Her Gears this week.

Ellen, Elli & John are back in the virtual studio for another educational episode of Ope! Here's a Little Marketing For Ya. This week, we talk about how to find your brand's voice and why it's important to do so. We also tackle the right (and wrong, Ellen) way to make a milkshake. John lets us know What's Grinding His Gears this week. Recorded virtually in the Shout It Out Design online studio.

4/5 of the SIOD team in one room? How can this not be fun!? Rachel joins us at the Mid-America Restaurant Expo in Columbus, OH for a discussion on how traditional marketing (print media, trade shows, etc) can work in tandem with digital marketing (websites, social media, digital campaigns) to help small businesses grow. As expected, we deviate from the main topic from time to time in this laugh & education filled episode. Rachel shares what's Grinding her Gears this week.

The Ope! team was feeling a little dangerous and decided to let you know what to look for when you're talking to another marketing agency. We don't name names or tell (too many) mean stories - but in the end, we give you the tools to find the perfect digital marketing agency to add to your team. Ellen lets us know what's Grinding her Gears this week. Recorded virtually in the Shout It Out Design online studio.

We finish our conversation on content audits taking on the 'how' and 'when' part of things by walking through the example of updating your team's photos on your website and marketing materials. John lets us know what's Grinding his Gears this week. Recorded virtually in the Shout It Out Design online studio.

A content audit is a process of systematically analyzing and assessing all the content on your website. The final objective is to reveal strengths and weaknesses in your content strategy and content development workflow, and adapt your content plan to your current marketing goals. Ellen, Elli and John tackle the 'what', 'why' and 'who' parts of a content audit in this two part episode. Elli lets us know what's Grinding her Gears this week. Recorded virtually in the Shout It Out Design online studio.

Ellen, Elli & John continue the conversation about building your online e-commerce empire (or just selling a few t-shirts and gift cards, you pick your journey). Ellen shares What's Grinding her Gears and surprise, surprise - it's something regarding lack of communication! Recorded virtually in the Shout It Out Design online studio.

Ellen, Elli & John give you the first steps on getting started with an e-commerce website. Elli has technical issues, again, but Ellen & John provide enough insight to get your feet wet into selling goods and services online. Check out our next episode where we tackle more items you should consider when getting started. John shares What's Grinding his Gears besides Elli's technical woes. 

We take on a few of the questions that we've heard from small business owners over the years. We also sing along to stock music files, swat bugs and discuss Elli's possible upcoming romance with a ex-tech mogul.  Because we're proud midwesterners, we recorded this episode in person on a wagon in the middle of a cornfield. Why? Because that's what we do. John shares one of the many things that's Grinding his Gears this week.

Brainstorming is a method of generating ideas and sharing knowledge to solve a particular commercial or technical problem, in which participants are encouraged to think without interruption. Ellen, Elli & John tackle our 7 steps to a successful brainstorming session and many, many other meandering topics. Elli lets us know what's Grinding Her Gears aside from her AirPods that quit working mid-episode. Recorded virtually in the Shout It Out Design online studio.