Operation Agency Freedom - The #1 Podcast for Digi

Welcome back to another engaging episode of "Operation Agency Freedom" with your host, Chris Martinez. In episode 181, we're joined by the inspiring Karen Cummings, CEO and founder of Radiant Marketing. Together, we dive deep into the realms of self-discovery and personalized health journeys, exploring the powerful impact of root cause medicine. Karen shares insights from her agency's client profitability tracking system, revealing how data and real-time analysis can pinpoint service overages and optimize delivery. We also discuss the vital role of time tracking and ROI in project management, uncovering how granular data can expose hidden efficiency challenges and streamline processes. Karen emphasizes the importance of gut health and the body's incredible ability to heal with the right nutrition, while Chris opens up about his personal health triumphs with dietary changes. Tune in as we explore the delicate balance of process improvement, the benefits of AI tools, and the strategic implementation of time tracking systems. Don't miss out on this episode filled with practical tips, powerful stories, and a shared commitment to making impactful changes both in business and personal health. Join us for a conversation that's sure to inspire and inform!   Resources • Connect with Bloom on the following social channels • Facebook / Bloompartners.io • Instagram / bloompartners.io/ • Visit our YouTube channel / @bloompartners • Check out our website and see how we can help you run a profitable agency bloompartners.io  

In this episode of Operation Agency Freedom, host Chris Martinez welcomes Sarah Lukemire, CEO and founder of Brindle Digital Marketing, all the way from Colorado. Sarah brings over a decade of marketing experience to the table, specializing in website development, social media marketing, and branding services for the multifamily industry. Recently, she launched Rent Fetch, a groundbreaking software that integrates with property management systems to display real-time pricing and availability data. Join Chris and Sarah as they explore her entrepreneurial journey, discuss the challenges of scaling an agency, and delve into the intricacies of launching a successful software product. Whether you're an agency owner or a digital marketing enthusiast, this episode offers valuable insights into leadership, business growth, and innovative solutions in marketing. Tune in for a compelling conversation packed with actionable strategies and expert advice.   Resources • Connect with Bloom on the following social channels • Facebook / Bloompartners.io • Instagram / bloompartners.io/ • Visit our YouTube channel / @bloompartners • Check out our website and see how we can help you run a profitable agency bloompartners.io  

Welcome back to another exciting episode of Operation Agency Freedom! I'm your host, Chris Martinez, CEO and founder of Bloom, where we specialize in management consulting and technology for marketing agencies. Today, we have a remarkable guest joining us: AJ Cassata, the co-founder of Revenue Boost. AJ has an incredible journey from founding a lead generation agency to steering Revenue Boost, which has helped over 400 agency owners skyrocket their client acquisition through cold outreach.   AJ is currently living in Vietnam, which was initially a short stint but turned into a five-year stay after he fell in love with the vibrant environment and the community of digital entrepreneurs. With a rich background in sales and sales management, AJ brings a wealth of knowledge in creating effective sales strategies and overcoming common challenges that agency owners face, such as follow-up and foundational sales skills.   In today's episode, we'll dive deep into AJ's transition from a traditional lead generation agency to a consulting powerhouse, discuss the importance of tailored and genuine outreach methods, explore the power of lead magnets, and much more. Plus, AJ has generously offered a free course on LinkedIn and email strategies, packed with templates and actionable tips to help you maximize your outreach efforts.   Don't forget to subscribe to our podcast and share it with your network. Check out our website and social media platforms for more insights into agency operation and scaling. Get ready for an episode filled with practical advice and inspiring stories on how to elevate your agency's sales game. Let's jump right in!  

🎙️ Welcome to another exciting episode of Operation Agency Freedom! 🎙️ In Episode 178, our host Chris sits down with the insightful and experienced Steve Guberman, founder of Agency Outside and host of the "Agency Bites" podcast. With over 25 years in the agency space, Steve brings a wealth of knowledge to our discussion, touching on the challenges and triumphs of self-taught design during the COVID era, the invaluable role of drive and passion in learning, and the essence of living a life of service. Steve shares his journey from a soul-crushing stint in corporate America back to the creative agency world, where he thrived as an agency owner for a decade before turning to coaching. He speaks passionately about the crucial lessons he’s learned, the importance of mentorship, and the often-overlooked psychological hurdles agency owners face, such as "copycat goals" influenced by social media. Our conversation dives deep into the practicalities of building a scalable, balanced business, and the significance of setting genuine, personal goals. Steve introduces us to his "magic paintbrush" exercise for visualizing and achieving these goals, and we explore the necessity of discipline, focus, and effective delegation in entrepreneurship. Additionally, the evolving landscape of technology and AI and its dual role as both a challenge and an opportunity for businesses is discussed. Tune in as Steve offers invaluable advice, a free 45-minute consultation to agency owners, and shares strategies on overcoming the distractions of the entrepreneurial world. Whether you're a solo operator or manage a team of 75, this episode is packed with insights that can help you realign and propel your agency to new heights. Don't forget to subscribe, share this episode with your network, and join us as we navigate the intricate world of running a profitable and fulfilling agency. Let's get started! 🚀  

Welcome back to another exciting episode of "Operation Agency Freedom"! Today, we're thrilled to dive into the world of print and its strategic role in modern marketing with our special guest, Andy Buyting, the founder and CEO of Tulip Media Group. In episode 177, Andy shares how Managed Service Providers (MSPs) and various businesses leverage printed magazines to stand out in a saturated digital landscape. He discusses how print media, despite its challenges in direct ROI measurement, offers tangible value and boosts brand recognition, leading to increased client meetings and market presence. Chris Martinez, our host and CEO of Bloom, is eager to explore integrating print into his agency's strategies as a cost-effective complement to rising digital ad costs. Andy walks us through his entrepreneurial journey, highlighting the importance of recognizing personal strengths, delegating operational tasks, and aligning business with personal goals for sustained growth and freedom. From the distinctive jacket that became a hallmark of his branding to the scalable approach of Tulip Media, Andy's insights are invaluable for any entrepreneur looking to make a memorable impact. Join us as we navigate the resurgence of print in a digital-heavy world, uncover practical strategies for brand differentiation, and learn how to effectively balance strategic focus with operational efficiency. This is an episode packed with actionable advice and inspiring stories that you won't want to miss!  

Welcome back to another exciting episode of Operation Agency Freedom! I'm your host, Chris Martinez, CEO and founder of Bloom, where we specialize in helping marketing agencies increase profits, maximize value, and achieve eight-figure exits. In today's episode, we're thrilled to have Valerie Morris, a digital marketing and book marketing expert, joining us all the way from Copenhagen. Valerie, founder of Tintero Creative, has an impressive track record of leveraging her extensive marketing experience to help authors successfully launch their books. We'll discuss everything from her journey in digital marketing to her top strategies for a successful book launch. Whether you're an aspiring author or a seasoned entrepreneur, you won't want to miss Valerie’s invaluable insights! Tune in as we explore how a well-launched book can elevate your personal brand and generate new business opportunities. Let's get started!

Welcome back to another episode of Operation Agency Freedom! In today's insightful chat, we're thrilled to have Josh Crouch from Relentless Digital joining us. In this milestone episode, Josh and I dive deep into the world of podcasting, highlighting the significant role of content quality over mere lead generation. We'll discuss the importance of consistency for long-term growth and explore how treating a podcast like a business can open up diverse opportunities beyond client acquisition. Josh shares the exciting advancements and strategic shifts he's implemented, like hiring a podcast manager and leveraging video content for broader reach on platforms like YouTube, Instagram, and Facebook. We also dissect the impact of SEO and AI on marketing strategies, emphasizing how media exposure drives audience engagement and brand omnipresence. From engaging in industry events and networking to managing sponsorships and content production, Josh offers valuable insights on building a successful podcasting business. We'll also touch on the organic growth of his new AI-focused business, the benefits of having a co-host, and the importance of unscripted, authentic conversations. So, get ready to learn from one of the top names in business management podcasting as we uncover the secrets to growing a podcast into a powerful business tool. Subscribe, share, and connect with us on Facebook, Instagram, LinkedIn, and YouTube, and let's dive into the fascinating world of podcasting with Josh Crouch!  

Welcome back to another exciting episode of Operation Agency Freedom! In today's episode, your host Chris Martinez, CEO, and founder of Bloom, dives deep into the world of mortgage industry marketing with the legendary Nick Carpenter. Nick, the founder of the Legion of Loan Officers and a renowned trainer in the mortgage sector, shares his journey from navy brat to Air Force veteran, eventually becoming a top-tier marketing expert for loan officers. Discover how Nick's innovative strategies for lead generation, including his "local celebrity builder" concept and live event tactics, help loan officers gain more control over their business and secure valuable realtor partnerships. We also explore Nick's unique approach to creating fast results and building lasting relationships in the ever-evolving marketing landscape. If you're looking for actionable insights and scalable strategies to optimize your agency's operations, this episode is a must-listen. So, grab your notepads and get ready to transform your marketing game!  

Welcome back to another exciting episode of "Operation Agency Freedom!" Today, we sit down with Ken Kelly, the CEO and founder of Never Settle, a globally awarded creative marketing and tech agency that prioritizes high performance without compromising ethical standards. Ken's journey from a tumultuous upbringing to leading a successful agency is nothing short of inspiring. We'll dive deep into his daily routines, the mental and physical benefits of structured habits, and the challenges he faced in the world of entrepreneurship. Ken shares his transition from management consulting to running his own agency and discusses his commitment to employee well-being, such as capping work hours to prevent burnout. We also explore the innovative policies at Never Settle, their approach to managing client expectations, and how they navigate the fine line between profitability and ethical stewardship. Plus, get insights into Ken's unique take on cold therapy, deep work, and the importance of faith and community in his personal and professional life. Don't miss this conversation packed with actionable advice and profound reflections. Tune in now  

Welcome to another insightful episode of Operation Agency Freedom! I'm your host, Chris Martinez, CEO and founder of Bloom, where we empower marketing agencies to maximize their potential and achieve stellar growth. Today, we're delighted to have Carrolee Lee Drummonds, CEO and founder of Carrolee Moore Consulting Group, joining us from Frisco, Texas. Carrolee Lee has a fascinating journey from being a freelance graphic designer to building a successful agency, navigating the complexities of partnerships, and ultimately selling her business. In this episode, Carrolee Lee shares her entrepreneurial story, including the highs and lows of running an agency, the challenges of rapid growth, and the personal toll it can take. She opens up about the epiphanies she had along the way, the importance of self-care, and the critical mistakes to avoid in agency management. Plus, she introduces us to her new venture in content marketing, focused on helping B2B founders build genuine authority beyond social media. Get ready for an honest and inspiring conversation packed with valuable lessons for agency owners and entrepreneurs alike. Let's dive in!  

Welcome to another episode of Operation Agency Freedom, the podcast where we share the stories, strategies, and insights of agency owners from around the world. I'm your host, Chris Martinez, CEO and founder of Bloom. Today, we're thrilled to have Lucas Sommer on the show. Lucas is a serial entrepreneur and the CEO and founder of Ad Apt, a cutting-edge marketing agency. Growing up in a small town outside of Portland, Lucas's journey from valedictorian in high school to scholarship student at the University of Miami is nothing short of inspiring. In this episode, Lucas opens up about moving from a rural, predominantly white town to the culturally rich and diverse city of Miami. We discuss the impact of his college experience on his entrepreneurial aspirations and dive deep into his early ventures in the music industry, where he learned the ropes of marketing by promoting artists. Transitioning from music to digital marketing, Lucas eventually founded Ad Apt, where he continues to succeed by focusing on performance marketing and building sustainable client relationships. Tune in as we explore Lucas's path from a small-town kid playing with sticks to a successful agency owner collaborating with big names like Netflix and Payless. Plus, we'll hear about his balanced work-life approach, managing multiple business ventures, and his mission to be a happy dad. Don't miss this fascinating conversation packed with valuable insights for entrepreneurs and agency owners alike.

Welcome to another exciting episode of Operation Agency Freedom! I'm your host, Chris Martinez, CEO, and founder of Bloom—where we focus on elevating marketing agencies to new heights. Today, I am thrilled to introduce our guest, Tamara Thompson, the brilliant entrepreneur behind "Broadcast Your Authority TV." Tamara's journey from the fitness industry to filmmaking, and eventually to building a thriving content marketing agency, is nothing short of inspirational. In this episode, Tamara shares her incredible story of networking, building genuine connections, and leveraging partnerships to propel her business forward. She discusses her strategic approach to organizing joint ventures, masterminds, and unique sponsorship opportunities to create unforgettable experiences and expand her influence. Tamara dives deep into her philosophy of being a "go-giver," emphasizing the power of authentic relationships over mere transactions. We also explore the cutting-edge services offered by Broadcast Your Authority TV, from podcast production to content optimization and marketing. Tamara reveals her secrets to effective time management and the pivotal role of a strong support system in achieving success. Tune in as we uncover the strategies that have made Tamara a powerhouse in the world of entrepreneurship and content marketing. Whether you're an aspiring entrepreneur or a seasoned business owner, this episode is packed with insights and actionable advice you won't want to miss!  

Welcome back to another exciting episode of Operation Agency Freedom, where we delve into the minds of visionary leaders shaping the future of mindfulness and marketing. Today, we're thrilled to have Richard Taubinger, the CEO of The Conscious Marketer, join our host Chris Martinez for an eye-opening conversation. Richard discusses the journey of key teachers in the mindfulness field, highlighting the role of agencies in their rise to prominence. We explore how mindfulness managed to shed its religious connotations to become a mainstream practice embraced by the corporate world. Our discussion also dives into the sensitive topics of making spiritual practices accessible to different audiences and the potential pitfalls of cultural appropriation. We venture into the evolving acceptance of psychedelic therapy and the hazards of misusing substances like ayahuasca, underscoring the importance of ethical practices. Richard shares insights from his extensive experience, revealing how he navigates market changes and technological advancements to guide therapists towards success, even during challenging times like the Covid pandemic. Discover Richard's unique approach to digital marketing, characterized by creating "attractor fields" that align with the values of his clients while steering clear of purely financial motivations. Operating like a venture capitalist, he chooses projects based on potential outcomes and intuitive alignment. Join us as we unpack the fascinating nuances of Richard's method, discuss the importance of integrating facts and feelings, and gain invaluable wisdom from a pioneer in conscious marketing. Stay tuned to learn how to elevate your agency's impact in a way that resonates deeply with your audience. Don't forget to subscribe, share, and connect with us on social media for more inspiring content!  

Welcome to another inspiring episode of Operation Agency Freedom!  Today, your host Chris Martinez has a conversation with Luke Eggbraten, the innovative CEO and founder of Phaser Marketing. Praised by Chris for his integrity and industry potential, Luke shares his journey of scaling his digital marketing agency, which specializes in creating SEO-optimized websites for the dirt industry. Luke's expertise has helped clients achieve remarkable business growth, such as winning multi-million dollar earthwork jobs through organic search. Luke dives into the importance of relationship-building, transparency, and setting realistic expectations with clients. He also discusses his transition from an employee to a full-time entrepreneur, navigating the challenges of managing clients, invoicing, and scaling his team. Listen in as Luke reveals how focusing on a niche market and knowing when to bring in experts has propelled Phaser Marketing to new heights, hitting almost $100K in monthly revenue with a global team. Chris encourages you to stay tuned, subscribe, share, and connect with us on social media. Don't forget to visit our website for more episodes and live training opportunities on running a highly profitable agency. Get ready to be inspired by Luke Eggbraten's story of uncompromising growth and leadership in the digital marketing space!  

Welcome to another thrilling episode of Operation Agency Freedom! In today's episode, we are joined by Rocky Pedden, a seasoned expert in business operations and data-driven decision-making. Rocky delves into the critical role of data in ensuring business success and revenue stability. He shares insights on the transformative impact of AI on content marketing and SEO, while stressing the irreplaceable human touch in editing and reviewing AI-generated content. As the president of Revenue Zen, recently acquired by Onfolio Holdings, Rocky outlines his agency's future plans and strategic shifts. We'll explore Rocky's journey from enterprise car rental to leading Revenue Zen, his pivotal role in organizing business operations, and the significance of systematic tracking with tools like Airtable and ClickUp. He underscores the convergence of marketing and sales teams, the importance of standard operating procedures, and the necessity of using factual data over gut feelings in decision-making. In this episode, you'll also hear about Revenue Zen's pivot towards SEO and content strategy, their innovative approach to managing deliverables, and their vision of becoming a "revenue agency" to enhance client reporting and lead attribution. Host Chris Martinez, the founder of Bloom, enthusiastically praises Rocky's expertise and invites listeners to connect, subscribe, and join live trainings on building profitable agencies. So tune in, get ready to learn from the best, and discover how to transform your agency's operations with expert insights from Rocky Pedden!

Hey there listeners, Chris Martinez here, your host of Operation Agency Freedom. We've got an exciting episode in store for you today as I sit down with the amazing Kristina Witmer, president of the Witmer Group. Kristina brings over 14 years of experience running a successful marketing agency focused on lead generation in the tech space. In our conversation, we dive into her entrepreneurial journey, from navigating the transition from print to digital early in her career, to pivoting and launching her own business after a partnership dissolution. We discuss the challenges and triumphs of agency life, and Kristina shares her wisdom on empowering teams, building client trust, and aligning your business with your lifestyle and goals. She also offers keen insights into how AI is impacting the marketing landscape and the importance of leveraging technology to work smarter. Kristina's story is one of passion, determination and the willingness to embrace change. Her advice is relevant and relatable whether you're just starting out or a seasoned agency owner. So sit back, grab your favorite beverage, and get ready to be inspired by this conversation with the one and only, Kristina Witmer. You're listening to Operation Agency Freedom, let's dive in!

Hey everyone, welcome to the latest episode of Operation Agency Freedom. In today's show, I'll be sharing the story behind our recent rebranding from Dude Agency to Bloom. As the host, Chris Martinez, and CEO of Bloom, I'll walk you through our journey and the reasons behind this exciting change. We'll discuss how our focus has evolved from primarily providing outsourcing services to offering comprehensive management consulting and technology solutions for marketing agencies. Our goal is to help agencies increase profit, maximize value, unlock potential, and ultimately achieve an eight-figure exit. Throughout the episode, I'll share insights into the rebranding process, the challenges we faced, and the lessons we learned along the way. We'll also delve into the eight key areas where Bloom assists agencies, including fulfillment, client results, cash and profit management, leadership team dynamics, talent acquisition, customer retention, lead generation, sales performance, pricing, packaging, and strategic planning. Lastly, I'll share some impressive results our clients have achieved within the first 90 days of working with us, such as an average revenue growth of 18.71%, gross margin improvement of 39.47%, and a whopping 234.9% increase in net income. So, sit back, relax, and join me as we explore the exciting world of agency growth and the story behind our rebranding to Bloom.  

Welcome back to another enlightening episode of Operation Agency Freedom! I'm your host, Chris Martin, and today, we are diving into the evolving landscape of strategic marketing leadership with none other than John Jantsch, the founder of Duct Tape Marketing. With over 25 years of industry experience, John shares invaluable insights on why businesses are increasingly recognizing the need for a well-crafted strategy to navigate tough times. In this episode, we discuss the rising prominence of the "fractional CMO," a role that’s reshaping how agencies and businesses approach marketing strategies. John elucidates the benefits of leading with strategy, especially in an era where AI-driven tools are commoditizing traditional marketing services like content creation and SEO. We'll explore how agencies can reposition themselves as trusted advisors by offering fractional CMO services and focus on building long-term client relationships. John explains the cost-effectiveness of this model compared to hiring full-time employees and delves into the strategic role of a fractional CMO in orchestrating marketing efforts. Whether you’re a business owner, a freelancer, or running an agency, this episode is packed with strategies to help you improve your marketing efforts and generate quality leads. Stay tuned as we uncover the secrets to providing high-value services and making the right recommendations to build unshakeable trust with your clients. Don't forget to subscribe and connect with us on social media for more insights from industry leaders like John Jantsch. Let’s dive in!

Welcome back to another enlightening episode of Operation Agency Freedom! I'm your host, Chris Martin, and today, we are diving into the evolving landscape of strategic marketing leadership with none other than John Jantsch, the founder of Duct Tape Marketing. With over 25 years of industry experience, John shares invaluable insights on why businesses are increasingly recognizing the need for a well-crafted strategy to navigate tough times. In this episode, we discuss the rising prominence of the "fractional CMO," a role that’s reshaping how agencies and businesses approach marketing strategies. John elucidates the benefits of leading with strategy, especially in an era where AI-driven tools are commoditizing traditional marketing services like content creation and SEO. We'll explore how agencies can reposition themselves as trusted advisors by offering fractional CMO services and focus on building long-term client relationships. John explains the cost-effectiveness of this model compared to hiring full-time employees and delves into the strategic role of a fractional CMO in orchestrating marketing efforts. Whether you’re a business owner, a freelancer, or running an agency, this episode is packed with strategies to help you improve your marketing efforts and generate quality leads. Stay tuned as we uncover the secrets to providing high-value services and making the right recommendations to build unshakeable trust with your clients. Don't forget to subscribe and connect with us on social media for more insights from industry leaders like John Jantsch. Let’s dive in!  

Welcome back to Operation Agency Freedom, the podcast where we take you behind the scenes of successful agencies and uncover the strategies driving their growth. In today's episode, our host Chris Martinez sits down with Corey Quinn, a seasoned expert in agency development and growth. Corey shares his journey from growing up in Brentwood to playing a pivotal role at Scorpion, where he helped skyrocket their revenue from $20 million to over $150 million. Corey delves into the common pitfalls agency founders face, such as saying yes to too many clients and the importance of focusing on what they're truly passionate about. He emphasizes the need for commitment to change, touching on the profound impact AI could have on the industry. Discover how Corey utilized innovative strategies like sending personalized gifts to prospects and working with high-budget verticals to maximize client retention and marketing effectiveness. We also explore Corey’s new book, "Anyone, not Everyone: A Proven System to Escape Founder-Led Sales," offering free tools and insights available on his website. Join us for a deep dive into transforming agency sales and growth mindsets, and learn why specialization and AI could be the keys to your agency's future success. Don't forget to subscribe, and connect with us for more updates and resources.