Ops Cast

Text us your thoughts on the episode or the show! Ever feel like your marketing data is giving you half-truths? You're not alone. In this eye-opening conversation with Dan McGaw, founder and CEO of UTM.io, we dive deep into the critical but often overlooked foundation of all marketing attribution: UTM parameters and proper data governance. We explore the real challenges marketing ops professionals face in implementing consistent UTM parameters across global organizations. Dan shares practical insights on how to transform your approach from the ubiquitous "UTM spreadsheet" to more robust systems that enforce taxonomies and ensure data quality. His advice comes with empathy for the marketing ops professionals caught between demanding VPs and busy campaign managers who "just want to get their job done." Whether you're struggling with attribution models, considering a CDP, or simply trying to bring order to chaotic UTM parameters, this episode offers practical wisdom from someone who's seen it all. Dan's parting advice? Start with a spreadsheet to solve 85% of the problem, then iterate until you're ready for specialized tools. It's a refreshing reminder that sometimes the simplest solutions lay the groundwork for sophisticated attribution strategies. Ready to bring order to your marketing attribution? Listen now and discover the power of proper data governance. Episode Brought to You By MO Pros  The #1 Community for Marketing Operations Professionals Connect Scattered Data with AI Agents Explore how easy AI can be with Forwrd.ai for Marketing Ops Build AI agents that can predict, forecast, segment, and automate the entire data processing workflow -- integrating, prepping, cleaning, normalizing, analyzing, and even building and operating your models. With Forward, you can get it done 100 times faster.  Support the show

Text us your thoughts on the episode or the show! The landscape of video production has undergone a seismic shift over the past decade. What was once a straightforward process of creating a single, polished piece of content has evolved into a complex ecosystem where every production must function across multiple platforms while maintaining its emotional impact. In our conversation with Christian Schu and David Siciliano, two veteran video producers working with major brands across continents, we explore how the fundamentals of video marketing have transformed. Christian, who creates content for high-end audio brands like Focal, Naim, and Bang & Olufsen, and David, who manages production for everything from performance marketing to major brand campaigns, share their perspectives on what makes modern video content effective. The most surprising revelation? Today's successful video producers think of themselves primarily as marketers rather than filmmakers. Both guests describe at length how understanding marketing strategy, target audiences, and desired outcomes has become essential to their work. As David puts it, "Your marketing budget is your video budget" – highlighting how completely these disciplines have merged. Christian adds that while technical aspects matter, ultimately "the product doesn't matter – it must be good, but anything besides that is only emotion." Whether you're a marketing professional collaborating with video teams or simply curious about how modern video content comes together, this episode offers valuable insights into the evolving relationship between storytelling, marketing strategy, and technical production. Listen now to discover why emotion trumps features and how your marketing content can benefit from a filmmaker's perspective. Episode Brought to You By MO Pros  The #1 Community for Marketing Operations Professionals Connect Scattered Data with AI Agents Explore how easy AI can be with Forwrd.ai for Marketing Ops Build AI agents that can predict, forecast, segment, and automate the entire data processing workflow -- integrating, prepping, cleaning, normalizing, analyzing, and even building and operating your models. With Forward, you can get it done 100 times faster.  Support the show

Text us your thoughts on the episode or the show! In a dynamic exploration of the intersection between sales and marketing operations, we dive deep into the journey of Kanwal Ibrahim, a seasoned Marketing Operations Manager at OffSec. Her background in sales armed her with unique insights that many marketing professionals may overlook. Kanwal shares pivotal lessons she learned as she transitioned into operations, emphasizing the importance of understanding the sales funnel and the customer journey. Listeners will discover how data transparency informs better strategic decisions, highlighting the vital connection between sales and marketing. With her experience, Kanwal illustrates the necessity of fostering collaborative relationships across teams, ensuring effective communication that leads to aligned objectives. By unpacking her approach to process optimization and structure, Kanwal offers a roadmap for those aiming to enhance their marketing efforts. Moreover, she illustrates the significance of being open to feedback, a lesson that transcends the boundaries of sales and marketing. Whether navigating through CRM systems or understanding metrics, her perspective serves as a guide to help listeners refine their operations strategy. This episode is a must-listen for professionals at all levels looking to bridge the gap between sales and marketing operations. Share your thoughts with us on social media or subscribe for more insider insights! Connect with Kanwal Ibrahim on LinkedIn here Episode Brought to You By MO Pros  The #1 Community for Marketing Operations Professionals Connect Scattered Data with AI Agents Explore how easy AI can be with Forwrd.ai for Marketing Ops Build AI agents that can predict, forecast, segment, and automate the entire data processing workflow -- integrating, prepping, cleaning, normalizing, analyzing, and even building and operating your models. With Forward, you can get it done 100 times faster.  Support the show

Text us your thoughts on the episode or the show! Join us for an enlightening conversation with Anna Tumanova, the Events Marketing Lead at Gorgias, as we unravel the complexities of managing large-scale events. With her impressive track record of orchestrating over a thousand events, Anna offers a unique perspective on how to elevate brand presence through strategic event marketing. From the grandeur of Gorgias Connect to small-scale dinners designed to test new markets, Anna reveals the secrets behind Gorgias's diverse event portfolio and their pivotal role in market expansion. Explore the meticulous details that go into making each event a success, from choosing the perfect venue in an unfamiliar city to the surprising impact of comfortable flooring on booth foot traffic. Anna shares her insights on how the goals of these events—be it lead generation, customer engagement, or brand enhancement—have evolved over time. Discover the financial wizardry behind budget allocations and how Gorgias tailors events to cater to various stakeholders, ensuring not just customer acquisition but also solidifying existing relationships. Peek behind the curtain to see how Anna and her team keep their event operations seamless and efficient. Learn about their process of using dedicated Slack channels for event requests, Asana for logistical management, and how tools like HubSpot and lemlist optimize marketing operations. This episode is a treasure trove of insights for marketing and MarTech professionals eager to automate and personalize event communications, drive engagement, and precisely measure success. Anna's expertise is sure to inspire and equip you with strategies to take your event marketing to the next level. RSVP for Anna's upcoming webinar series here Find Anna on LinkedIn here Episode Brought to You By MO Pros  The #1 Community for Marketing Operations Professionals Connect Scattered Data with AI Agents Explore how easy AI can be with Forwrd.ai for Marketing Ops Build AI agents that can predict, forecast, segment, and automate the entire data processing workflow -- integrating, prepping, cleaning, normalizing, analyzing, and even building and operating your models. With Forward, you can get it done 100 times faster.  Support the show

Text us your thoughts on the episode or the show! Unlock the secrets of harnessing energy for personal and professional success with our special guest, Carrie Fabris, founder and Chief Reframer of CareerFrame. Together, we redefine the concept of Return on Energy (ROE), offering a fresh perspective on how to evaluate the energy we invest in our daily tasks. Discover Carrie's insightful four-step approach to ROE, which will help you verify feelings, pinpoint impact, balance costs, and make decisive actions about whether to continue or drop certain tasks. By embracing tools like Clifton StrengthsFinder and Myers-Briggs, Carrie highlights the profound effect energy levels can have on decision-making and team dynamics. Shift your focus away from immediate satisfaction toward long-term achievements. Through engaging discussions, we explore the growth mindset, resilience, and courage required to tackle tasks that demand energy without quick rewards. Our conversation delves into the cultural penchant for instant gratification and offers strategies to maintain focus on long-term objectives. Learn how the RPM framework—result, purpose, and massive action—can guide you toward patience and steady advancement, ensuring your energy is well-invested for future gains. Episode Brought to You By MO Pros  The #1 Community for Marketing Operations Professionals Connect Scattered Data with AI Agents Explore how easy AI can be with Forwrd.ai for Marketing Ops Build AI agents that can predict, forecast, segment, and automate the entire data processing workflow -- integrating, prepping, cleaning, normalizing, analyzing, and even building and operating your models. With Forward, you can get it done 100 times faster.  Support the show

Text us your thoughts on the episode or the show! Join us as we unravel the transformative power of AI in business with Kobi Stok, the visionary entrepreneur behind Forwrd.ai. Discover how his journey from WalkMe to launching Forwrd.ai is reshaping the landscape of data science automation. This episode promises insights into how AI can act as a team of data scientists, empowering businesses to turn complex data into clear, actionable strategies and enhanced performance. Kobi provides an insider's view into current challenges and solutions, highlighting the need for accessible tools that revolutionize decision-making processes. Episode Brought to You By MO Pros  The #1 Community for Marketing Operations Professionals Connect Scattered Data with AI Agents Explore how easy AI can be with Forwrd.ai for Marketing Ops Build AI agents that can predict, forecast, segment, and automate the entire data processing workflow -- integrating, prepping, cleaning, normalizing, analyzing, and even building and operating your models. With Forward, you can get it done 100 times faster.  Support the show

Text us your thoughts on the episode or the show! Unlock the secrets to building a formidable marketing operations function with insights from our expert guest, Deirdre Mahon. Deirdre, a trusted advisor in product marketing and growth, reveals the essential steps early-stage companies must take to set up their marketing operations for success. From selecting the right marketing automation system to establishing clear KPIs and fostering cross-departmental collaboration, she provides invaluable guidance to ensure your organization is on track. Deirdre also highlights the often-overlooked aspects like budgeting for tools and processes alongside campaigns, ensuring a well-rounded approach. As organizations expand, the transition from a generalist to a specialist model becomes crucial. Explore strategies for creating specialized teams to manage different stages of the sales funnel efficiently while avoiding potential pitfalls like inefficiencies and misalignment. Deirdre emphasizes the importance of clear communication and strategy alignment to maintain seamless operations and sustainable growth. Regular performance reviews become your best ally in deciding which strategies to pursue or discard, enhancing overall efficiency. The episode takes a transformative turn as we discuss the role of AI in modern marketing. AI tools like ChatGPT and MarkovMLcom are changing the game, automating repetitive tasks and enabling marketers to focus on strategic and creative endeavors. Discover how balancing AI capabilities with human intelligence can unlock new levels of innovation and productivity. With AI handling mundane tasks, marketers can shift from mass messaging to creating personalized, impactful campaigns. Join us in exploring these exciting possibilities and transform your marketing operations for the future. Episode Brought to You By MO Pros  The #1 Community for Marketing Operations Professionals Find your next great hire in the MarketingOps.com community. Reach specific members seeking new opportunities by region, years of experience, platform experience, and more.  Support the show

Text us your thoughts on the episode or the show! What if your marketing strategy could be supercharged by AI? Clemens Diemann, a leading AI growth consultant from Algomarketing, joins us to share his expertise on navigating the complex world of marketing operations. He brings to light the struggles marketers endure when relying on historical data and intuition, revealing how this pressure can lead to strategic decisions based more on hope than certainty. Clemens discusses the often daunting task of meeting ever-increasing targets and how running ad hoc campaigns without thorough analysis can strain marketing teams and lead to incomplete data-driven decisions. Clemens dives deep into the transformative role of predictive analytics and AI in marketing. He challenges traditional models like the MQL to SAIL to pipeline approach, which can flatten conversion rates when not integrated with a broader revenue operations strategy. By encouraging collaboration across teams and employing predictive analytics, marketing professionals can unlock significant improvements in campaign performance and sales funnels. Clemens illustrates this with a compelling case study from Cisco, showing how AI-driven insights can elevate sales team performance and foster better decision-making. Episode Brought to You By MO Pros  The #1 Community for Marketing Operations Professionals Find your next great hire in the MarketingOps.com community. Reach specific members seeking new opportunities by region, years of experience, platform experience, and more.  Support the show

Text us your thoughts on the episode or the show! Curious about how a fitness instructor transitions into a marketing ops powerhouse? Join us for a fascinating conversation with Jannelle Roscoe, the Associate Director of Digital Marketing and Marketing Systems at Lonza. Jannelle shares her unique journey from the world of fitness to mastering marketing operations, all while sticking to a budget. Her experience highlights the importance of customer-centric thinking, not only when engaging with external clients but also within internal teams. Her insights into customer journeys and motivations are must-hear lessons for anyone navigating the complex realm of marketing operations. In our discussion, you'll discover the power of continuous learning and humility in professional growth. Jannelle opens up about embracing new challenges and overcoming the fear of not knowing everything, striking a perfect balance between confidence and humility. We explore the importance of creating nurturing environments where newcomers can freely ask questions, seek guidance, and grow without unnecessary struggles. This approach not only fosters personal growth but also strengthens the marketing operations community by encouraging collaboration and shared experiences. Episode Brought to You By MO Pros  The #1 Community for Marketing Operations Professionals Find your next great hire in the MarketingOps.com community. Reach specific members seeking new opportunities by region, years of experience, platform experience, and more.  Support the show

Text us your thoughts on the episode or the show! Unlock the secrets to transforming your marketing strategies with the power of AI, featuring insights from Luke Crickmore of Algo Marketing. Learn how artificial intelligence is not just a tool but a game-changer that elevates data analysis and campaign strategy to new heights. Luke shares his expertise on automating the mundane, freeing up time for creativity, and crafting more personalized marketing experiences that cut through the noise. Discover how AI empowers marketers to concentrate on what truly matters: interpreting data to make informed decisions and fostering innovation in their campaigns. Imagine a world where entire marketing campaigns are nearly complete with AI-driven insights, needing only the human touch to refine and finalize. That's the future we discuss, exploring AI's role in generating dynamic hypotheses for campaigns, moving beyond basic multivariant tests, and ensuring brand alignment through finely-tuned models. We delve into the crucial topics of intellectual property and data security, explaining how AI can enhance content creation while safeguarding brands' unique voices. Through our conversation, we paint a vision of a more efficient and effective marketing process, driven by AI yet validated by human expertise. Episode Brought to You By MO Pros  The #1 Community for Marketing Operations Professionals Find your next great hire in the MarketingOps.com community. Reach specific members seeking new opportunities by region, years of experience, platform experience, and more.  Support the show

Text us your thoughts on the episode or the show! Explore the journey from stage acting to marketing operations with Cory Huff, Marketing Operations Manager at Discogs, as he shares insights on storytelling, personalization, and emotional intelligence in marketing. The episode highlights collaboration and the nuances between B2C and B2B marketing environments. • Investigation of storytelling as a powerful marketing tool • Discussion on personalizing marketing messages • Examination of the transition from B2C to B2B marketing • Insights on data challenges within marketing operations • Importance of team collaboration in marketing execution • Role of emotional intelligence for marketers • Strategies for implementing change within organizations Link to the book Team Habits: How Small Actions Lead to Extraordinary Results here Episode Brought to You By MO Pros  The #1 Community for Marketing Operations Professionals Find your next great hire in the MarketingOps.com community. Reach specific members seeking new opportunities by region, years of experience, platform experience, and more.  Support the show

Text us your thoughts on the episode or the show! What if AI could redefine the very essence of creativity and fulfillment in marketing? That's exactly what Yomi Tejumola, the visionary founder and CEO of Algo Marketing, explores with us. Imagine a world where marketers aren't bogged down by routine tasks but are instead empowered to tap into unprecedented levels of inventiveness and strategic thinking. With Yomi’s insights, we discuss the rise of the "evolved marketer"—those who harness AI not just for productivity but as a catalyst for personal and professional growth. Picture your brain as a network of highways and dirt roads, where AI serves as the tool to pave new paths and break free from mental ruts. Together, we unpack how automation can free us from mundane processes, allowing marketers to focus on discovering innovative strategies and channels. This shift in mindset opens doors to expanded neuroplasticity and creativity, ultimately reshaping our approach to marketing and beyond. It's about harnessing technology to not just change how we work, but how we think. In the realm of team dynamics, we venture into the nuanced world of productivity and stress measurement with AI solutions. Yomi and I reflect on the initial hesitance teams may face when integrating new tools and the potential for AI to alleviate stress through predictive action recommendations. By streamlining tasks and aligning individual efforts with team goals, AI can transform workforce strategies into cohesive and effective operations. As we conclude, Yomi and I express our gratitude to our listeners, inviting you to contribute your thoughts and ideas for future episodes. Let’s continue pushing the boundaries of innovation together. Episode Brought to You By MO Pros  The #1 Community for Marketing Operations Professionals Find your next great hire in the MarketingOps.com community. Reach specific members seeking new opportunities by region, years of experience, platform experience, and more.  Support the show

Text us your thoughts on the episode or the show! This episode dives into the dynamic realms of B2C and B2B marketing operations, highlighting their interconnectedness and the emotional versus rational appeals that differentiate them. Beth Horrigan shares her extensive career journey, emphasizing the importance of curiosity and collaboration across marketing sectors. • Discussion around pivotal career moments in marketing • Exploration of B2C emotional marketing vs. B2B rational marketing • Insights on campaign management and cross-team collaboration • Importance of technology and AI in marketing operations • Commonalities from the 2024 State of the MoPro report • Advocating for curiosity and knowledge-sharing across sectors Link to Adam Grant's podcast episode can be found here. Episode Brought to You By MO Pros  The #1 Community for Marketing Operations Professionals Find your next great hire in the MarketingOps.com community. Reach specific members seeking new opportunities by region, years of experience, platform experience, and more.  Support the show

Text us your thoughts on the episode or the show! Ever wondered how a podcast can thrive amidst chaos and unexpected interruptions? From fire alarms to lullabies, our journey with OpsCast over these past four years has been anything but ordinary. Born amidst the uncertainty of the COVID-19 pandemic, our podcast grew from a live talk radio concept to a platform for raw and unfiltered marketing operations discourse. We've shared laughs, learned from mishaps, and embraced the charm of unscripted moments, all while exploring the evolving intersection of marketing and technology. As we reminisce about our beginnings and the quirky anecdotes that have shaped our identity, we extend gratitude to our listeners and guests who have been part of this wild ride. Join us as we celebrate milestone episodes like "WTF is Marketing Operations" with Amy Goldfine and explore the profound impact our content has had on listeners’ careers. The heartfelt stories of transformations and professional growth fuel our passion, even when analytics remain elusive. Encouraging personal and professional goal-setting, we look forward to new challenges and fresh insights in the year ahead. We also delve into the shifting trends in education, particularly the surprising decline in computer science applications, and how AI perceptions may be reshaping career paths in tech. The future of OpsCast promises exciting shifts as we aim to bring more B2C perspectives into our discussions, delve into personal narratives, and forge deeper community connections. Inspired by personal stories like those shared by Kyle Lacey, we're eager to explore the human side of professional journeys and offer spaces for shared interests beyond work. With an eye on both professional development and personal growth, we invite you to share your experiences, feedback, and ideas as we continue to evolve and expand our content. Here's to another year of unscripted moments, valuable insights, and meaningful conversations! Link to Building Effective Agents can be found here  Episode Brought to You By MO Pros  The #1 Community for Marketing Operations Professionals Support the show

Text us your thoughts on the episode or the show! Ever wondered how small to medium-sized businesses can harness the power of business intelligence without breaking the bank? Join us for an enlightening chat with Janet Gehrman, co-founder of Scoop Analytics, who reveals the untapped opportunities in marketing analytics designed specifically for SMBs. Discover Janet's journey in creating tools that make data integration and visualization more accessible, and how advancements like APIs are simplifying the user experience. As Janet shares her insights, you'll learn about innovative ways to streamline the BI process, overcoming challenges with evolving computing power and intuitive system design. We also dive deep into the critical role data snapshots play in strategic decision-making. Mere numbers can be deceiving without the proper context, and Janet explains why understanding the "why" behind KPIs is essential. With tools like Scoop, tapping into real-time data drilling becomes feasible, allowing businesses to navigate the ever-changing go-to-market landscape with flexibility and precision. It's not just about hitting targets; it's about understanding the questions behind those metrics and effectively managing the shifting data that influences everyday operations. Finally, we tackle the complexities of marketing attribution and the art of analytics storytelling. Janet guides us through the intricate world of demonstrating financial impacts in B2B marketing, where traditional tracking systems fall short. The conversation underscores the importance of aligning marketing strategies with broader business objectives and the power of storytelling in making data-driven insights resonate with stakeholders. By blending numbers with narrative, businesses can foster stronger credibility and trust, ultimately achieving a more cohesive path toward success. Episode Brought to You By MO Pros  The #1 Community for Marketing Operations Professionals Support the show

Text us your thoughts on the episode or the show! Unlock the secrets of a thriving startup culture with insights from Brendan Burke, Senior Marketing and Growth Manager at Baydin (Boomerang). Ever wondered how a company can successfully run 52 experiments in a year? Brendan reveals how Boomerang, a bootstrapped company since 2010, champions data-driven decisions and adaptability, creating an environment where ideas are tested quickly and inefficient ones are discarded without hesitation. His intriguing journey from politics to tech underscores the unexpected paths our careers can take, offering lessons in flexibility and growth. Explore the art of managing experimentation in product development as we dissect Boomerang's 2024 initiative using a modified RICE framework. With guidance from Boomerang's CEO, we shine a light on the meticulous process of refining a long list of potential experiments into actionable strategies, focusing on reach, impact, effort, and reversibility. Discover the power of minimizing bias through structured frameworks and how iterative testing can enhance user engagement, all while keeping the experiment list fresh with new ideas and insights. Finally, we dive into the world of marketing operations, discussing the critical role of specific metrics and the challenges of replicating results across different platforms like Gmail and Outlook. Learn about the surprising effectiveness of quick tests on seemingly minor details, and how unconventional strategies, like intentional misspellings in ads, can capture attention. We also highlight the importance of fostering a culture of experimentation that enhances collaboration, especially in remote work settings, where communication and team relationships thrive through continuous learning and adaptation. Episode Brought to You By MO Pros  The #1 Community for Marketing Operations Professionals Support the show

Text us your thoughts on the episode or the show! What happens when you blend the worlds of exercise physiology and marketing? Our latest episode features Leanne Dow-Weimer, a fractional marketing leader, who shares her unique journey from gym floors to executive offices. Leanne's story offers a fresh perspective on how personal training parallels marketing—it’s all about understanding and motivating people. You'll learn how aligning marketing strategies with seasonal trends and focusing on sustainable, evidence-based approaches can lead to lasting success, avoiding the pitfalls of quick fixes.  But that's just the beginning. We also tackle the often tricky balance between maintaining a profitable business and pursuing altruistic goals. Using insights from John Mackey's path with Whole Foods, we explore how understanding finance is crucial for social impact and growth. Leanne and I dive into the importance of financial literacy and effective communication in gaining stakeholder buy-in. We share strategies to discern which business ideas hold water, emphasizing the need to blend operational and financial insights for overall success. Finally, we unpack the essence of brand identity and the power of data-informed decision-making. With examples like Southwest Airlines, we highlight how a brand's core values permeate every aspect of the business, influencing everything from hiring decisions to customer service. We stress the importance of data literacy, advocating for meaningful storytelling with data rather than relying on raw numbers. This episode is a must-listen for anyone eager to understand the intersection of data, humanity, and marketing. Episode Brought to You By MO Pros  The #1 Community for Marketing Operations Professionals Support the show

Text us your thoughts on the episode or the show! What if you could transform your business into a predictable revenue engine? Join us as we chat with Sean Lane and Laura Adint, the brilliant minds behind "The Revenue Operations Manual." Sean and Laura, who first teamed up during their days at Drift, share the incredible journey of crafting their comprehensive 80,000-word guide, meticulously organized using the operation professionals' favorite tool—spreadsheets! They discuss how their collaboration grew into an official partnership with a publisher, emphasizing the value of diverse perspectives in crafting a resourceful handbook for revenue operations professionals. Uncover the true nature of Revenue Operations (RevOps) as we redefine a concept often confused with Sales Ops. This episode highlights how RevOps unites marketing, sales, and customer success operations to create scalable business outcomes. Sean and Laura provide insights from their book on how RevOps professionals can enhance specialization and clarity within teams. They reveal strategies for planning, execution, and deriving insights that are essential for marketing and sales ops professionals to contribute effectively to their organizations. Explore the evolving landscape of operations roles and the mindset required to excel. Sean and Laura delve into the importance of creating more value than one's salary and the role of leadership in recognizing the unique contributions of operations professionals. Discover practical strategies for skill development and cross-functional collaboration, with tips on avoiding a victim mentality and embracing proactive learning. Connect with Sean and Laura on LinkedIn for further engagement and insights into the dynamic world of Revenue Operations. As mentioned in the episode: - the color coding exercise can be found here - Anyone interested in pre-ordering The Revenue Operations Manual can go here and use the code REVOPS20 for 20% off (or buy from any of your preferred booksellers here)!   Episode Brought to You By MO Pros  The #1 Community for Marketing Operations Professionals Support the show

Text us your thoughts on the episode or the show! Renowned designer Kelly Robinson joins us to share her transformative approach to environment design, exploring the profound impact our surroundings have on mental health and adaptability. From her work with tech giants like Airbnb and Headspace to guiding individuals as their homes became workspaces during the pandemic, Kelly offers a unique insight into crafting spaces that nurture the human spirit. Her intuitive design philosophy not only addresses functionality but also supports well-being, offering practical advice for those adjusting to new living and working conditions. In an emotionally charged conversation, we embrace the power of vulnerability in the workplace. Through personal stories of grief and resilience, we uncover how such experiences can reshape professional interactions and lead to more empathetic and cohesive teams. By fostering an environment where employees feel comfortable sharing personal challenges, we reveal the potential for workplaces that prioritize emotional intelligence and compassion. This dialogue challenges the traditional view of professionalism, urging leaders to balance strategic thinking with genuine care for their team members. Our discussion further ventures into the intricate dynamics of team roles, from the strategic "rocket builders" to the emotionally attuned "nurturers." With insights from tools like StrengthsFinder and Myers-Briggs, we highlight the importance of understanding diverse personalities and working styles to create inclusive and value-driven environments. As we navigate the complexities of neurodiversity and leadership, we emphasize the significance of empathy, accountability, and embracing diverse perspectives to foster innovation without overlooking well-being. By incorporating elements of psychology into leadership training, we inspire a shift towards a more holistic approach to management that values both human connection and business success. Episode Brought to You By MO Pros  The #1 Community for Marketing Operations Professionals Support the show

Text us your thoughts on the episode or the show! Ever wondered how a career shift can lead you to the job of your dreams? Join us for an inspiring conversation with Hannah Nodus, the Product Manager of Marketing Ops Technology at Salesforce, as she shares her fascinating journey from tech consulting at PWC to her current dream role at Slack. Hannah opens up about the pivotal experiences and mentors, especially Peter Kirk, who shaped her professional growth and fueled her passion for Salesforce products. Her story is a testament to the serendipitous paths that can lead to a fulfilling career in marketing operations. Explore the dynamic world where marketing ops professionals seamlessly transition into product management roles. We delve into how foundational skills like problem-solving and technology integration are crucial in bridging diverse teams and functions. Hannah sheds light on the hybrid role professionals often play, balancing technical know-how with functional strategies to connect go-to-market plans with technology infrastructure effectively. Discover the importance of adapting to change and harnessing team strengths to drive business success. Gain valuable insights into how resources like Salesforce’s Trailhead and professional communities can propel career growth. Hannah discusses the significance of a holistic understanding of the sales cycle and the power of lifecycle analytics in revenue operations roles. The episode also highlights the benefits of agile methodologies and the enriching experience of engaging with communities like marketing ops groups. Whether you're looking to excel in RevOps or seeking inspiration for your professional journey, this episode offers a blend of personal narratives and practical advice to help you thrive. Episode Brought to You By MO Pros  The #1 Community for Marketing Operations Professionals MOps-Apalooza is back by popular demand in Anaheim, California! Register for the magical community-led conference for Marketing and Revenue Operations pros. Support the show