OWN YOUR BRAND

“How the perception plays a significant role in how customers view your brand and why this impacts your business growth.” Today, Bijal (@bijal.launch) will share practical tips for creating a strong brand identity, including the importance of social media content, visual design, and consistent messaging. She will also discuss how to build trust and authority through effective branding strategies. Welcome to Own Your Brand, hosted by Bijal Patel, entrepreneur, founder, investor, designer, and content creator with over 13 years of corporate experience working at Fortune 500 companies. Within this podcast, you’re going to learn about branding, vision, identity, mindset, and how to scale your business to the next level. Let’s go and build a world-class brand! Timestamps (0:00) Introduction to the importance of branding beyond logos (4:00) Defining branding as perception (8:00) Brand perception examples using Target and Whole Foods (12:00) Michelin restaurant experience illustrating brand expectations (16:00) The underestimated impact of brand perception for digital businesses (20:00) How trust and core values define effective branding (24:00) The necessity of consistency across all digital platforms (28:00) The hidden secret of brand strategy success Would you rather watch this on YouTube? Watch it here. Follow Bijal Patel’s Website & Socials: LAUNCH | YouTube | Facebook | Instagram

“I've just been going with my spirit on when do I feel like I have something to share and mostly it's been on mindset and thinking about stuff in a little bit of a different way.” Today, Bijal (@bijal.launch) discusses the importance of vulnerability and emotional honesty in business and personal growth. Bijal shares her experiences and insights on how being open and authentic can create trust, foster deeper connections, and lead to true success.  Welcome to Own Your Brand, hosted by Bijal Patel, entrepreneur, founder, investor, designer, and content creator with over 13 years of corporate experience working at Fortune 500 companies. Within this podcast, you’re going to learn about branding, vision, identity, mindset, and how to scale your business to the next level. Let’s go and build a world-class brand! Timestamps (0:00) Vulnerability creates trust and different perspectives. (4:26) The loneliness of feeling like the only one with certain feelings. (8:12) Sharing personal beliefs and experiences with friends. (12:36) Reminder to trust and reach out to support networks during tough times. (16:20) Feelings are not a detriment to business success. (20:30) Embracing growth and the value of vulnerability in relationships. Would you rather watch this on YouTube? Watch it here. Follow Bijal Patel’s Website & Socials: LAUNCH | YouTube | Facebook | Instagram

Welcome to Own Your Brand, hosted by Bijal Patel, entrepreneur, founder, investor, designer, and content creator with over 13 years of corporate experience working at Fortune 500 companies. Within this podcast, you’ll learn about branding, vision, identity, mindset, and how to scale your business to the next level.  This week's Own Your Brand podcast episode features Jason Portnoy! Meet Jason, a dynamic entrepreneur whose mission is to transform businesses from unknown to omnipresent. Jason helps brands create more awareness, nurture customers, increase conversion, and scale using proven marketing and business strategies. He’s the mastermind behind True Rivalry®, a brand he launched in 2012 that quickly gained a foothold in over 250 retail stores across North America, with a loyal celebrity following and appearances on TV shows and movies. In 2017, Jason founded JPORT Media™, an agency that has grown into a 7-figure powerhouse, generating over $100M in revenue for its clients. His Market Domination Method™ and coaching programs have been game-changers for many businesses, helping them scale and grow exponentially. Jason is also the host of the top-ranked podcast Perfectly Mentored, where he picks the brains of industry leaders like Gary Vaynerchuk, Randi Zuckerberg, Daymond John, Grant Cardone, and Rebecca Minkoff. Beyond his professional accolades, Jason is a proud father to Ryan and Chloe, and he’s on a relentless mission to deliver effective marketing strategies for businesses of all sizes. In a world full of internet marketing gurus, Jason stands out by letting his results speak for themselves. Get ready for an insightful conversation with someone who doesn’t just talk about making things happen—he delivers results every day.  Timestamps (00:00) Introduction and Relationship Focus (02:14) Building a House of Bricks: Foundation for Success (04:35) Finding Your Voice and Overcoming Fear (08:19) The 4M Method: Mind, Marketing, Money, Moments (11:22) Developing Relationships with High-Powered Individuals (33:28) Authenticity and Trusting Yourself (36:09) The Power of Who You Surround Yourself With (41:49) Marketing and Branding (50:10) Upcoming Projects and Events If you're looking to create more awareness, nurture your customers, and scale your business using proven strategies, you can follow Jason on Instagram at @jasonportnoy for more tips and insights. And don’t forget to check his podcast, Perfectly Mentored, where he interviewed some of the biggest names in the industry. 

Welcome to Own Your Brand, hosted by Bijal Patel, entrepreneur, founder, investor, designer, and content creator with over 13 years of corporate experience working at Fortune 500 companies. Within this podcast, you’ll learn about branding, vision, identity, mindset, and how to scale your business to the next level.  This week's Own Your Brand podcast episode features Gabrielle Borman Goude! Today, I have the honor of introducing a very special guest, Gabrielle Goud.  Gabrielle is a partner and Chief of Staff at Welch Equities, a holding company that also founded The Wealthy Consultant back in 2022.  Over the past five years, she has worked closely with Taylor Welch, contributing to a wide range of areas including events, operations, client services, and finance.  Gabrielle’s expertise encompasses everything from client retention to back-of-house operations, making her a versatile and invaluable asset to her team. In addition to her extensive operational role, Gabrielle is passionate about speaking and podcasting, often sharing her knowledge on various platforms. Her experience and insights into the world of events and client engagement are unparalleled, and today she is here to share her wisdom on how to secure paid speaking gigs. Timestamps (03:15) Finding Events and Event Managers (11:32) The Power of Vulnerability and Relatability (29:52) The Power of Speaking Engagements (36:11) Maximizing the Impact of Speaking Engagements (44:54) Managing Energy and Time for Speaking Engagements (48:21) Setting Speaking Fees (50:24) Cadence of Speaking Engagements (52:58) Choosing the Right Speaking Engagements Don't miss out on her expertise and the chance to engage with her directly. You can follow Gabrielle on Instagram at @GabrielleGoud. Make sure to check out her latest posts, drop a comment, and let her know you heard her on the Own Your Brand podcast.

Welcome to Own Your Brand, hosted by Bijal Patel, entrepreneur, founder, investor, designer, and content creator with over 13 years of corporate experience working at Fortune 500 companies. Within this podcast, you’ll learn about branding, vision, identity, mindset, and how to scale your business to the next level.  This week's Own Your Brand podcast episode features Garrett Gunderson! Garrett Gunderson's journey in finance and helping people live their best lives starts with his great-grandfather, Biagio Eaquinta. In the early 1900s, Biagio left his pregnant wife in Italy to move to America, working as a shepherd and in coal mines in Utah. His life of scarcity influenced Garrett’s family for generations. At 15, Garrett started his first business, cleaning cars for the local coal mine and credit union. This venture earned him Utah’s Rural Young Entrepreneur of the Year award. Inspired to "make it" beyond his small town, Garrett sought advice from financial experts, leading to conflicting and often poor guidance. This fueled his quest for financial knowledge. Garrett earned a finance degree and began his career in financial services, quickly becoming disillusioned by its sales-driven nature. The market crash in 2000 intensified his determination to learn more, investing heavily in his education post-college. He discovered the concept of "money personas" and the importance of financial efficiency. In 2001, Garrett co-founded Engenuity, a financial firm that thrived until a tragic plane crash in 2006 claimed the lives of his partners. This event prompted Garrett to reevaluate his life goals. He resigned from his top-tier insurance job to speak freely about financial myths, leading to the creation of the Producer Revolution, a movement empowering people to take control of their finances. Garrett’s book, "Killing Sacred Cows," became a bestseller, establishing him as a prominent financial educator. He spoke at major events and appeared on various media platforms. He built an Inc. 500 financial firm, eventually selling it to expand his impact through Multiplier, a program to help people grow their income and wealth without strict budgeting. In 2017, Garrett’s family returned to Italy, celebrating their journey from poverty to prosperity. His mission now is to help others build lives they love and create lasting legacies. Garrett aims to empower one million families to achieve true wealth and financial independence. Timestamps (0:00) Entrepreneurship is more complicated financially (2:00) Garrett's small-town upbringing and early business ventures (4:00) Decision-making and taking calculated risks (6:00) Sacrifice vs. choosing the work (8:00) Garrett's dream and pursuing a one-man show (10:00) Balancing personal and professional growth (12:00) The importance of communication in business relationships (14:00) Garrett's transition from Wealth Factory (16:00) The impact of leadership and personal values (18:00) The role of personal branding in Garrett's success (20:00) Garrett's new ventures and future plans Tune in to this week’s episode and get ready to own your brand! Connect with Garrett on Facebook and learn more about rebranding your business and discovering true wealth by building a life you love.

“So a lot of times we have the principal backward and what that looks like is I need my content to convert immediately, which actually is more of a conversion sales thing than it is a marketing thing. Marketing is developing leads three, six, even 12 months down the line.” Today, Bijal (@bijal.launch) Discusses the shift in content creation, focusing on engaging and converting audiences over time rather than immediate conversion. Welcome to Own Your Brand, hosted by Bijal Patel, entrepreneur, founder, investor, designer, and content creator with over 13 years of corporate experience working at Fortune 500 companies. Within this podcast, you’re going to learn about branding, vision, identity, mindset, and how to scale your business to the next level. Let’s go and build a world-class brand! Timestamps (2:00) After three days, ensure people are engaging. (5:35) Read The Alter Ego Effect to develop your alter ego. (7:20) Create consistency by shaping your identity. (9:12) Avoid blaming algorithms or self-sabotaging. (12:21) Extract your potential like pulling coal from a mine. (13:05) Invitations to speak on stages and podcasts. (14:17) Most people don't read past 20-25% of a book. Would you rather watch this on YouTube? Watch it here. Follow Bijal Patel’s Website & Socials: LAUNCH | YouTube | Facebook | Instagram

Welcome to Own Your Brand, hosted by Bijal Patel, entrepreneur, founder, investor, designer, and content creator with over 13 years of corporate experience working at Fortune 500 companies. Within this podcast, you’ll learn about branding, vision, identity, mindset, and how to scale your business to the next level.  This week's Own Your Brand podcast episode features Lance Welch! Lance is a Certified Business Development Coach with the John Maxwell organization as well as a Certified Behavioral Consultant for DISC Personality Profiles.  Lance was a Sales and Leadership Director and oversaw over 3,000 reps in 14 states for a Fortune 100 company prior to stepping out on his own in late 2018.   His book, The Legacy Navigator - creating intentional multi-generational impact will be released in early Q1 of 2024.  Lance has been described as "The words guy"; a Thought Leader; a Legacy Coach.   Lance and his wife Allison have been married for over 35 years.  They raised three strong-willed sons to be successful adults and have two grandchildren, a 4-year-old granddaughter and a 8-month-old grandson. Timestamps (00:00) Introduction and Overview (02:07) The Legacy Navigator Book (04:04) The Concept of Intentional Legacy (06:21) Legacy and Restricting Access to Wealth (08:54) Becoming an Author and Finding Your Zone of Genius (11:08) The Power of Relationships and Proximity (15:32) Intentional Legacy vs. Unintentional Legacy (20:09) Building Relationships and Spending Time Around the Table (22:24) Rebuilding Relationships with Adult Children (26:39) The Story of How Lance's Sons Ended Up in the Same City (29:25) Building an Intentional Legacy (34:30) The Power of Relationships and Community (45:47) Avoiding the 'Shirt Sleeves to Shirt Sleeves' Phenomenon (50:26) The Importance of Intentionality and Consistency (52:38) The Role of Integrity in Family Legacy (56:16) Final Thoughts and Appreciation Follow Lance on Instagram and be on a transformative journey of growth, mindset, and business that will take you to the next level.

“Everything that you could have built with your brand and should have brought with your brand and want to is stuck on the other side of procrastination showing up in its ugliest form, which is a siren called perfectionism.” Today, Bijal (@bijal.launch) tackles the detrimental effects of perfectionism and procrastination on business growth. She emphasizes the importance of putting yourself out there despite the fear of failure and crickets. Drawing from her extensive corporate experience and personal journey, Beechle shares practical tips on branding, content creation, and maintaining momentum. Welcome to Own Your Brand, hosted by Bijal Patel, entrepreneur, founder, investor, designer, and content creator with over 13 years of corporate experience working at Fortune 500 companies. Within this podcast, you’re going to learn about branding, vision, identity, mindset, and how to scale your business to the next level. Let’s go and build a world-class brand! Timestamps (1:05) Perfectionism's cost: It hinders achieving your business goals. (3:34) 80% done is awesome: A mentor's advice on overcoming perfectionism. (5:30) Timed content creation: Setting a timer to force posting content. (7:17) Brand brain: Using customized GPT to generate large amounts of content. (9:48) Sales calls: The best source for content ideas. (12:18) SOPs and team growth: The benefits of having standard operating procedures. (13:32) Capturing client pain points: Using client calls to identify content topics. (15:44) Identity and change: The importance of self-belief and adaptability. (17:22) Social media impact: Balancing self-worth with social media interactions. (18:24) Embarrassment: Overcoming the fear of public mistakes. (19:13) Accepting imperfection: Recognizing and managing self-sabotage. (20:26) Relevance and self-worth: Battling the fear of irrelevance. (23:35) Building a content empire: Overcoming perfectionism to succeed. (24:07) Encouragement and wrap-up: Inviting feedback and engagement from listeners. Would you rather watch this on YouTube? Watch it here. Follow Bijal Patel’s Website & Socials: LAUNCH | YouTube | Facebook | Instagram

“Can you imagine for a second that as a small business owner, you make mistakes and sometimes you spend thousands of dollars making mistakes?” Today, Bijal (@bijal.launch)  highlights the importance of maintaining a focused content strategy to engage audiences effectively and the value of creating curiosity through open loops. She also stresses the importance of energy and authenticity in content creation, the need to compete in areas where competitors are weakest, and how aligning content with brand identity can drive both engagement and social impact. Welcome to Own Your Brand, hosted by Bijal Patel, entrepreneur, founder, investor, designer, and content creator with over 13 years of corporate experience working at Fortune 500 companies. Within this podcast, you’re going to learn about branding, vision, identity, mindset, and how to scale your business to the next level. Let’s go and build a world-class brand! Timestamps 4:00) Importance of maintaining a narrow content focus for better audience engagement. (7:27) Using curiosity and open loops to keep the audience engaged. (10:54) Sharing personal experience of hiring mistakes and their costly impacts. (14:21) Instagram's reversion to its original strategy after unsuccessful attempts to rival TikTok. (17:48) Advice on competing where competitors are weakest, not in their zone of genius. (21:15) Importance of energy, tone, and body language in content creation. (24:42) Realizing and overcoming self-limiting beliefs in content creation. (28:09) How dopamine affects excitement levels and impacts everyday life. (31:36) The evolution of content strategy and its impact on engagement. (35:03) Reflection on personal journey and lessons learned in content creation. (38:30) Importance of aligning content strategy with brand identity. (41:57) The role of brand strategy in driving social impact and business growth. Would you rather watch this on YouTube? Watch it here. Follow Bijal Patel’s Website & Socials: LAUNCH | YouTube | Facebook | Instagram

“When you were put on the planet with your soul's purpose, you will find it much easier to pursue other pathways ” Today, Bijal (@bijal.launch) talks about why people often succeed in their fitness goals but then regress, and how similar patterns can occur in business. Bijal explores the psychological factors, such as self-doubt and imposter syndrome, that can sabotage success. The episode is all about the importance of consistent effort and maintaining momentum in both personal growth and business.  Welcome to Own Your Brand, hosted by Bijal Patel, entrepreneur, founder, investor, designer, and content creator with over 13 years of corporate experience working at Fortune 500 companies. Within this podcast, you’re going to learn about branding, vision, identity, mindset, and how to scale your business to the next level. Let’s go and build a world-class brand! Timestamps (03:23) Discussion on how self-doubt and insecurities plant seeds of failure in the subconscious. (07:42) Comparison between being offensive versus defensive in sales and the impact on business success. (09:12) The connection between imposter syndrome and shiny object syndrome, and how they feed into each other. (12:55) Emphasis on letting go of performance metrics and focusing on consistent daily effort. (17:35) Explanation of how clear paths to lesser goals can lead to self-sabotage and imposter syndrome. (21:05) Call to action for the audience to challenge their imposter's voice and embrace their potential. Would you rather watch this on YouTube? Watch it here. Follow Bijal Patel’s Website & Socials: LAUNCH | YouTube | Facebook | Instagram

“What it actually is how authentic are you with how you are representing yourself and are you providing value with a high level of energy to the other person to the other party? If you enter into a relationship with the question with ‘What's in it for me?’ You are going to literally create a deficit from that person.” Today, Bijal (@bijal.launch) talks about how you build relationships with your current clients, friends, and network that go beyond levels of transactional relationships that you can see that most people do nowadays. Welcome to Own Your Brand, hosted by Bijal Patel, entrepreneur, founder, investor, designer, and content creator with over 13 years of corporate experience working at Fortune 500 companies. Within this podcast, you’re going to learn about branding, vision, identity, mindset, and how to scale your business to the next level. Let’s go and build a world-class brand! Timestamps (03:47) Depositing value back into relationships and honoring people's time (05:23) Importance of authenticity in building relationships  (10:40) Establishing trust to build relationship equity  (15:26) Example of relationship equity in household team (17:40) Tips for being a good client and paying bills on time  (20:12) Understanding different levels of energy in relationships  (27:15) Focus on your relationship with yourself through self-talk and feelings  Would you rather watch this on YouTube? Watch it here. Follow Bijal Patel’s Website & Socials: LAUNCH | YouTube | Facebook | Instagram

“Attention is the scarcest resource that's out there right now. I think a lot of people think it's energy, but attention is powered by energy. So if someone is willing to give you their attention, your job is to pay them back by being valuable.” Today, Bijal (@bijal.launch) talks about leveraging AI to enhance branding and marketing efforts. She discusses the limitations of current AI content generation tools, introduces the innovative "brand brain" technology tailored to your client's specific needs, and she emphasizes the importance of authenticity and maintaining trust with your audience. Welcome to Own Your Brand, hosted by Bijal Patel, entrepreneur, founder, investor, designer, and content creator with over 13 years of corporate experience working at Fortune 500 companies. Within this podcast, you’re going to learn about branding, vision, identity, mindset, and how to scale your business to the next level. Let’s go and build a world-class brand! Timestamps (3:00) Introducing the new innovation, "brand brain". (6:00) Experiencing increased inbound inquiries and following. (9:00) Emphasizing the importance of timing in adopting AI. (12:00) Encouragement to jump in during the early adopter phase. (15:01) Leading other brand strategies forward through content. Would you rather watch this on YouTube? Watch it here. Follow Bijal Patel’s Website & Socials: LAUNCH | YouTube | Facebook | Instagram

“Get somebody else who believes in you. Somebody who believes in you is worth their weight in gold.” Today, Bijal (@bijal.launch) talks about the grace, accountability, and truths that most CEOs, business leaders, and entrepreneurs who are being challenged and pulled to a higher version of themselves might forget that the journey is also as important as their goals.  Welcome to Own Your Brand, hosted by Bijal Patel, entrepreneur, founder, investor, designer, and content creator with over 13 years of corporate experience working at Fortune 500 companies. Within this podcast, you’re going to learn about branding, vision, identity, mindset, and how to scale your business to the next level. Let’s go and build a world-class brand! Timestamps (3:37) It's normal to feel overwhelmed as a CEO and founder, but remember, it's not a reason to quit. (6:54) Take rest now if needed; your business won't fall apart without you for a few days. (8:09) Believe in yourself and have someone else who believes in you; it's crucial for your success. (10:03) Reflecting on personal growth as a leader and the importance of taking extreme ownership. (12:25) Acknowledging that business is hard and people often make it seem easier than it is. (14:03) Reminding entrepreneurs that they are not alone and to stay committed to their journey. Would you rather watch this on YouTube? Watch it here. Follow Bijal Patel’s Website & Socials: LAUNCH | YouTube | Facebook | Instagram

“So if you're a B2C kind of business, you want to create a sense of community right now, because when people are fearful, they go back to groups, they seek love and belonging and on Maslow's Hierarchy of Needs, community gives them a sense of belonging.“Today, Bijal (@bijal.launch) talks about the critical role of branding and precise messaging in maintaining relevance and connection with the audience. The need for businesses to update their messaging to reflect current market conditions. Welcome to Own Your Brand, hosted by Bijal Patel, entrepreneur, founder, investor, designer, and content creator with over 13 years of corporate experience working at Fortune 500 companies. Within this podcast, you’re going to learn about branding, vision, identity, mindset, and how to scale your business to the next level. Let’s go and build a world-class brand! Timestamps (0:00) Introduction and importance of adapting to market changes. (3:00) Discussing the need to adapt messaging and the impact on business cash flow. (6:00) Changes in market behavior and the need for precise messaging. (9:00) Differentiating between businesses with and without cash flow, and their decision-making. (12:00) Importance of adapting messaging to current market sentiments. (15:00) Emphasis on bold action and constant adaptation in business. (18:00) Need for frequent, relevant social media posts to promote business. (21:00) Changing marketing strategies and continuous engagement. (24:00) Adapting to market shifts and focusing on innovative offerings. (27:00) Understanding and targeting the current needs and fears of the market. Would you rather watch this on YouTube? Watch it here. Follow Bijal Patel’s Website & Socials: LAUNCH | YouTube | Facebook | Instagram

Welcome to Own Your Brand, hosted by Bijal Patel, entrepreneur, founder, investor, designer, and content creator with over 13 years of corporate experience working at Fortune 500 companies. Within this podcast, you’ll learn about branding, vision, identity, mindset, and how to scale your business to the next level.  This week's Own Your Brand podcast episode features Renée Warren! Meet RENÉE! If you’re aiming to be globally recognized in your industry as a successful entrepreneur, she’s the partner you NEED. Renée is an author, speaker, mom of two, coffee aficionado, Leo, and fellow entrepreneur. When she’s not crafting the perfect PR pitch or hosting her own podcast, you can find her crushing it at Crossfit, rocking out on drums, or spending quality time with her family. Her clients rave about her, calling her a motivator, personal cheerleader, and the REAL DEAL. Renée has this incredible knack for helping women push past their fears and create the life & business of their dreams. Through her amazing platform, We Wild Women, she’s changing lives and inspiring entrepreneurs everywhere. Get ready for some serious inspiration and actionable insights because Renée is about to drop some major knowledge bombs!  Listen to Renée’s Into the Wild Podcast on Apple Podcast and discover awesome and powerful women behind successful businesses and how they’ve gone through growth to consistently navigate their business and show up 1% better everyday.

“Today, it is your time to drop the excuses and stop citing with self-doubt. Because when you look at what your inevitable brand is, you see that book? I know you do. I know you do because you are world-class at what you do. ” Today, Bijal (@bijal.launch) will talk about writing her very first book and the doubts people have about writing their book while she encourages reframing these doubts into empowering questions. Welcome to Own Your Brand, hosted by Bijal Patel, entrepreneur, founder, investor, designer, and content creator with over 13 years of corporate experience working at Fortune 500 companies. Within this podcast, you’re going to learn about branding, vision, identity, mindset, and how to scale your business to the next level. Let’s go and build a world-class brand! Timestamps (05:00) Empowering entrepreneurs for empire-building through authenticity. (10:00) 'When You're Ready, This Is How You Heal' by Brianna Wiest.  (12:21) Importance of champions and mentors in growth. (14:09) Introducing the 'love is accountability' concept for pushing loved ones towards their potential. (16:35) Highlighting self-leadership and personal growth through book writing. (18:13) Harnessing subconscious creativity before sleep. Would you rather watch this on YouTube? Watch it here. Follow Bijal Patel’s Website & Socials: LAUNCH | YouTube | Facebook | Instagram

Welcome to Own Your Brand, hosted by Bijal Patel, entrepreneur, founder, investor, designer, and content creator with over 13 years of corporate experience working at Fortune 500 companies. Within this podcast, you’ll learn about branding, vision, identity, mindset, and how to scale your business to the next level.  This week's Own Your Brand podcast episode features Dan Martell! Dan Martell, an award-winning author of the book, Buy Back Your Time, is a successful entrepreneur, husband, and athlete from Canada. Dan's path to success wasn't always smooth—he had a really tough start in his teenage years and faced failure in his initial attempts at building tech companies.  He eventually found his footing at 24 when he launched his first successful company, Spheric Technologies. Despite the company's early struggles with stagnant growth and operational challenges, Dan managed to break through and sell the company for a lucrative exit. Dan went on to build and exit two more companies, Flowtown and Clarity.fm.  With a wealth of experience and knowledge, Dan is now dedicated to helping other SaaS founders achieve their goals with fewer obstacles.  He founded SaaS Academy and shares his insights on his website and YouTube channel.  Dan offers a Growth Session for those looking to ramp up sales and grow their SaaS business, providing personalized guidance and coaching.  If you're an entrepreneur seeking a major turning point in your journey, Dan Martell is the perfect guide to help you achieve success. Follow Dan Martell on Instagram and Facebook and learn how to Buy Back Your Time.

“Every sales call taken every pitch given should fit underneath this umbrella of these three to five words.” Today, Bijal (@bijal.launch) tackles one of the most intriguing perspectives of closing sales and how you can drive real growth by being in the perspective of your buyers and clients. Welcome to Own Your Brand, hosted by Bijal Patel, entrepreneur, founder, investor, designer, and content creator with over 13 years of corporate experience working at Fortune 500 companies. Within this podcast, you’re going to learn about branding, vision, identity, mindset, and how to scale your business to the next level. Let’s go and build a world-class brand! Timestamps (0:00): Establishing the need for a cohesive sales team aligned with the brand's language and ethos. (0:59): Emphasizing branding's pivotal role in driving sales by creating compelling messages. (3:57): Advocating for maintaining a consistent brand tone across all sales interactions to build trust. (7:24): Offering practical advice on defining the company's tone of voice for effective sales. (12:41): Promoting an upcoming AI content conversion challenge, highlighting its novelty and value. Would you rather watch this on YouTube? Watch it here. Follow Bijal Patel’s Website & Socials: LAUNCH | YouTube | Facebook | Instagram

“Your brand is the collective perception of the thoughts, the feelings, beliefs, experiences, and results that the marketplace is getting by interacting with you.“Today, Bijal (@bijal.launch) tackles one of the most interesting and thought-evoking topic that most entrepreneurs are curious about which is about crafting your brand messaging and tone of voice using AI. What does Bijal mean when you can create a brand messaging perfectly tailored for you and your brand without it sounding mechanical? Welcome to Own Your Brand, hosted by Bijal Patel, entrepreneur, founder, investor, designer, and content creator with over 13 years of corporate experience working at Fortune 500 companies. Within this podcast, you’re going to learn about branding, vision, identity, mindset, and how to scale your business to the next level. Let’s go and build a world-class brand! Timestamps (2:41) Transitioning from a career in commercial interior design to branding and leveraging corporate experience. (5:00) Discussing limitations in current AI-generated content and the importance of depth in messaging. (7:03) Understanding branding's role in driving awareness and converting leads. (9:04) Addressing economic shifts and the need for adaptive brand messaging. (12:27) Highlighting AI's potential role in future brand development and announcing upcoming challenges. Would you rather watch this on YouTube? Watch it here. Follow Bijal Patel’s Website & Socials: LAUNCH | YouTube | Facebook | Instagram

Welcome to Own Your Brand, hosted by Bijal Patel, entrepreneur, founder, investor, designer, and content creator with over 13 years of corporate experience working at Fortune 500 companies. Within this podcast, you’ll learn about branding, vision, identity, mindset, and how to scale your business to the next level.  This week's Own Your Brand podcast episode features Benny Fisher! Benny Fisher, Founder and Visionary of The Big Fish Contracting Company, Co-Founder of The Arena Mastermind, Business Growth Leader for Contractor Dynamics, and host of The Big Fish Cares Podcast, leads with love and authenticity, masterfully transforming pain into purpose.  His empathetic approach inspires others to consciously design their lives, a reflection of his own journey through adversity to success.  As he nears the 100th episode of his impactful podcast and conducts transformative workshops, Benny's dedication to guiding individuals in reshaping challenges into growth opportunities cements him as a significant and inspirational figure in the business community, encouraging many to navigate their paths with heart and intentional action. Timestamps (00:00) Gino Wickman's wisdom inspires Benny's admiration. (06:43) Saskatchewan conference invitation leads to a winter speaking engagement. (12:28) Benny reflects on the standing ovation at the EOS conference. (15:59) Personal branding realization prompts shift to Benny Fisher identity. (19:33) Hybrid personal-business branding maximizes growth potential. (24:01) Partnering with brands enhances personal and business opportunities. (28:47) Standing ovation at EOS conference underscores impactful storytelling. (30:35) Branding insights from EOS and Gary Vee inform strategic decisions. (32:40) Personal brand evolution prioritizes authenticity and consistency. (34:10) Launching personal website cements commitment to brand development. (36:27) Facebook persona experimentation informs personal branding strategy. (38:34) Transition from personal to business branding enables scalability and independence. (41:23) Personal branding creates opportunities for strategic partnerships. (43:54) Business preparedness for sale hinges on brand sustainability and growth. (46:03) Consistency in values ensures alignment in partnerships and brand integrity. Connect with Benny on LinkedIn and discover more about the Big Fish Contracting Company.