PNR: This Old Marketing | Content Marketing with J

Guess What? Advertising Is Rising (and Growing) (268)

Is the biggest part of a paid advertising budget with influencers now? The boys think not.\r\n...

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DraftKings Develops Content Marketing Playbook (267)

DraftKings hires a chief media offer, kicking off their formal program for content marketing and...

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Clubhouse Worth $20 Billion? (266)

Well, there\'s a new Facebook data leak, and Facebook is blaming users instead of taking...

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LinkedIn & Spotify Get Into Social Audio Game (265)

I know, it\'s hard to believe, but Episode #1 of This Old Marketing still has not sold yet as an...

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Yahoo Plus Nothing While MEL Goes Belly Up (264)

Bid on the first This Old Marketing NFT - Episode #1 now...proceeds going to charity.\r\n In this...

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Charmin\'s NFT Jumps the Shark (263)

The Oscars are back and guess what? Netflix absolutely crushed it (and yes, we called it years...

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NFTs: It's Happening Sweetheart! (262)

After a royal analysis courtesy of Robert, the boys dissect Disney's subscription program as they...

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Twitter Goes Full Twitch (261)

To kick off the show, Joe and Robert detail their "advanced" Clubhouse experience (likes and...

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How Evil Is Facebook? (260)

In headline news, Facebook makes a deal with the Aussie press, doing exactly what we said they...

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Facebook Invades Australia (259)

This week Joe and Robert cover the big news that, after the passage of a media bargaining law,...

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Clubhouse to Get Clubbed? (258)

It's our annual "rip apart the Super Bowl ads" show, which may not mean much since viewership...

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Hubspot Does the Hustle (257)

Twitter was abuzz this week when Hubspot announced their purchase of newsletter/small-business...

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When SPACs Attack (256)

The big news of the week was Twitter buying Revue, a Substack competitor that launches Twitter...

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The Content War for Creators Has Begun (255)

Forbes announced the launch of their own version of Substack, a paid newsletter program driven by...

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Social Media Is the Dread Pirate Roberts of Marketing (254)

This week on This Old Marketing, Joe and Robert cover Amazon taking down Parler. Does it tell us...

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Content Acquisitions Go Parabolic (253)

In episode 253 of This Old Marketing, Joe and Robert kick off the show with Roku's possible...

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252: Inside This Old Marketing [Bonus Takeover Episode]

This Old Marketing will never be the same. This episode is taken over by Jay Acunzo, who goes...

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251: KFC Content Is Better than a Bucket of Chicken

In this episode, the FTC sues Facebook for illegal monopolization. Thanks Captain Obvious! For...

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250: Thanksgiving Episode & A Trick Moment for Brands

In this special Turkey Day episode, Joe and Robert cover some touchy brand communication issues,...

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249: Beyonce, New York Times and Morning Brew (Oh my!)

Morning Brew sells its email subscription juggernaut for $75 million, building the email...

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