Podcasts – Digital and Social Media Sports
Podcast

Podcasts – Digital and Social Media Sports

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A business-minded look at digital and social media in sports, featuring interviews with pros and thought leaders in the space.

A business-minded look at digital and social media in sports, featuring interviews with pros and thought leaders in the space.

280
1

Episode 319: Alex Magleby on Developing Major League Rugby Fans, the Entertainment-First Match Experience, and Capitaliz

Watch or listen to episode 319 of the Digital and Social Media Sports Podcast, in which Neil chatted with Alex Magleby, Co-President of Major League Rugby. Alex discusses his journey from US national team rugby player and early sports analytics entrepreneur to co-founding the New England Free Jacks and now serving as Co-President of Strategy & Communications at Major League Rugby — and what it’s genuinely taken to build the sport in America from the ground up. He breaks down MLR’s entertainment-first model (live music, post-game field access, family of four for under $100), how the league thinks about fan development one block at a time, and why the 2031 Rugby World Cup is the north star for everything they’re building right now. 66 minute duration. Listen on Apple, Spotify and YouTub
Multisport 4 days
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01:05:50

Episode 318: SBJ’s Alex Silverman on Why and How 2026 Could Be a Landmark Year for Hockey and Soccer in the US

Watch or listen to episode 318 of the Digital and Social Media Sports podcast in which Neil chatted with Alex Silverman, Reporter for Sports Business Journal covering hockey and soccer business. Alex discusses why 2026 is shaping up to be a pivotal year for both hockey and soccer in the US — from the NHL’s push to develop its next generation of stars and the excitement around World Cup of Hockey 2028, to MLS navigating its calendar switch and the growing influence of the Liga MX ecosystem. He also shares his perspective on where each league stands in the broader American sports media landscape, and what it will take for both to capitalize on the moment. 74 minute duration. Listen on Apple, Spotify and YouTub
Multisport 2 weeks
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7
01:25:03

Episode 317: Jaelyn Arndt on the NCAA’s Social Strategy, Storytelling Across Divisions, the Proud Auntie Voice, Ma

Watch or listen to episode 317 of the Digital and Social Media Sports podcast in which Neil chatted with Jaelyn Arndt, Associate Director of Communications – Social Media for the NCAA. Jaelyn discusses the NCAA’s social media strategy and how she and her team are building and evolving the brand across platforms. She breaks down the NCAA’s brand voice, the challenge and opportunity of storytelling across all three divisions, what she looks for when hiring for social media roles, how she approaches measuring success beyond the traditional metrics, and what goes into covering marquee moments like March Madness. 74 minute duration. Listen on Apple, Spotify and YouTube
Multisport 1 month
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01:13:49

Episode 316: Building a Lasting Sports Organization: Geoff Wilson’s Insights from Global Leagues to Small Nations

Watch or listen to episode 316 of the Digital and Social Media Sports podcast in which Neil chatted with Geoff Wilson, sports consultant and author of the book Leading a Grassroots Sports Club: A Practical Guide to Managing and Developing Your Club. Geoff discusses the strategic blueprint for building a lasting sports organization, sharing insights from his work across 104 countries around the world, including consulting work with FIFA, UEFA, FIBA, Sport England, Irish Football, and more. He breaks down the “Fans vs. Guests” philosophy, the importance of a team’s values and brand, the critical role of grassroots development, and why the most successful teams prioritize product and community. 98 minute duration. Listen on Apple, Spotify and YouTube
Multisport 1 month
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01:38:15

Episode 315: Paige Price on Making Washington Spirit Players Relatable, Team Social Media, the Big Trinity Rodman Return

Watch or listen to episode 315 of the Digital and Social Media Sports podcast, in which Neil chatted with Paige Price, Social Media Creator for the Washington Spirit NWSL Club. Paige discusses building her career in sports and content, her role with the Washington Spirit, getting to know the players and creating content with them, being the fans’ lens into the team, behind the scenes of the Trinity Rodman re-signing, and more. 106 minute duration. Listen on Apple, Spotify and YouTube
Multisport 2 months
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01:46:02

Episode 314: Paul Stafford on the Modern Mandate in Brand Building & Transforming Airbnb and the Premier League

Watch or listen to episode 314 of the Digital and Social Media Sports podcast, in which Neil chatted with Paul Stafford, CEO of Further, a global branding and creative agency. Paul discusses his work building DesignStudio before its expansion and reformation into Further, rebranding Airbnb and the Premier League, what goes into brand building, what the ‘commitment curve’ means in developing customers and fans, and more. 81 minute duration. Listen on Apple, Spotify and YouTube
Multisport 2 months
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01:20:36

Episode 313: Sara Toussaint on How Brands Activate in Sports and the Value Prop for Women’s Sports and Athletes

Watch or listen to episode 313 of the Digital and Social Media Sports podcast, in which Neil chatted with Sara Toussaint, Co-CEO of TMJ and Head of TMJ Catalyst. She’s also co-owner of the NWSL club North Carolina Courage and Liga MX club Querétaro F.C. Sara discusses the work with women’s sports athletes and brands at TMJ and TMJ Catalyst, and lessons learned from her background working in sports sponsorships with Wells Fargo and experience at Major League Soccer, Major League Baseball, and more. 54 minute duration. Listen on Apple, Spotify and YouTube
Multisport 2 months
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54:25

Episode 312: Sports Marketing Insights and a 2026 Primer from Marketing Brew’s Alyssa Meyers

Watch or listen to episode 312 of the Digital and Social Media Sports podcast, in which Neil chatted with Alyssa Meyers, Senior Reporter for Marketing Brew, who writes extensively on sports marketing stories, backed by interviews with leading sports executives, as well as data and case studies. 82 minute duration. Listen on Apple, Spotify and YouTube
Multisport 3 months
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01:21:39

Episode 311: IMG’s Lewis Wiltshire on Sports Fan Development and Monetization Strategies for 2026 and Beyond

Watch or listen to episode 311 of the Digital and Social Media Sports podcast, in which Neil chatted with Lewis Wiltshire, Senior Vice President and Managing Director, IMG. Wiltshire discusses his background in leading digital and social sports strategy, IMG’s strategy and approach in growing and monetizing global and local fan bases and partners, the evolving business models in sports, thrends for 2026 from IMG’s Digital Trends Report, and more. 53 minute duration. Listen on Apple, Spotify and YouTube
Multisport 3 months
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53:07

Episode 310: Rachel Maeng on What Brands Want from Influencers, Athlete NIL Development, and the Present and Future Crea

Watch or listen to episode 310 of the Digital and Social Media Sports podcast, in which Neil chatted with Rachel Maeng, Adviser, Fractional Executive, Investor, expert in influencers, sponsorships, events, and NIL. Rachel discusses her career as an entrepreneur and operator in brand partnerships, creators, athletes and NIL, events, influencers, and more, including founding and selling her own agency. 101 minute duration. Listen on Apple, Spotify and YouTube
Multisport 4 months
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0
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01:40:39

Episode 309: Best Of The Podcast — Duke, ESPN, Evil Geniuses, Atlanta Falcons, Athletes, Devils, and More

Watch and listen to episode 309 of the Digital and Social Media Sports podcast, a best of, featuring parts of conversations with: 3:14: Kennon Pearson | Columbus Crew, Duke Athletics — Full Episode 22:19: Brendan Kaminsky | bknown, ESPN — Full Episode 39:54: Kayci Evans | Evil Geniuses, Major League Baseball — Full Episode 59:12: Andrew Stallings | Athelo Group, Octagon, SiriusXM NASCAR Radio — Full Episode 1:18:08: Kyle Benzion | Travel + Leisure Co, Holiday Inn Club Vacations, Orlando Magic, Atlanta Falcons, Nebraska Athletics — Full Episode 1:36:28: Chris Wescott | Learfield, New Jersey Devils, Edmonton Oilers, Oklahoma City Barons, Chicago Blackhawks — Full Episode Watch or Listen below or on Apple, Spotify and YouTube 121 minute duration. Listen on Apple, Spotify or YouTube. Posted by Neil Horowitz Follow me on Twitter @njh287   Connect on LinkedIn
Multisport 4 months
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02:00:31

Episode 308: Dan LaTorraca on Leading Marketing and Brand at Sports Teams and Creating + Measuring Value

Watch or listen to episode 308 of the Digital and Social Media Sports podcast, in which Neil chatted with Dan LaTorraca, Director of Marketing at Zoomph and sports business veteran. Dan discusses the insights picked up throughout his career, including stints at the Carolina Panthers, Brooklyn Sports and Entertainment (Brooklyn Nets, Barclays Center, and more), and the Carolina Hurricanes, as well as what he’s learned from his role at Zoomph, too. 132 minute duration. Listen on Apple, Spotify and YouTube
Multisport 5 months
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0
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02:12:18

Episode 307: Nick Kelly on Lessons Learned from Years as a Senior Leader on the Team and Brand Side of Sports

Watch or listen to episode 307 of the Digital and Social Media Sports podcast, in which Neil chatted with Nick Kelly, CEO of Encore Sports and Entertainment. Nick discusses the insights picked up throughout his career, including stints at NASCAR, as a senior leader of sports partnerships at Anheuser-Busch InBev (AB InBev) and Verizon, and Charlotte FC / Carolina Panthers. 77 minute duration. Listen on Apple, Spotify and YouTube Listen above and watch below
Multisport 5 months
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01:17:02

Episode 306: PressBox’s Brian Hough on Personalization, Content Innovation, and Generative AI at Scale in Sports

Watch or listen to episode 306 of the Digital and Social Media Sports podcast, in which Neil chatted with Brian Hough, Co-Founder and CEO, PressBox. Hough discusses PressBox’s technology that automatically produces personalized, multi-modal content experiences for fans of any sport. Hough also talks about the insights and lessons he’s picked up throughout his career, including a stint working on Bleacher Report’s technology. 98-minute duration. Listen on Apple, Spotify and YouTube Listen above and watch below
Multisport 6 months
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01:37:49

Episode 305: Shripal Shah Schools Me on AI in Sports and the Present and Future of Fan Loyalty Programs

Watch or listen to episode 305 of the Digital and Social Media Sports podcast, in which Neil chatted with Shripal Shah, Chief Digital Officer, Next League, and author of Unlocking Fan Loyalty: From Frequent Flyers to Fanatics in the Age of AI 70-minute duration. Listen on Apple, Spotify and YouTube Listen above and watch below
Multisport 6 months
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5
01:09:45

Episode 304: Nick Cicero on How to Effectively Measure Content Performance Across Platforms

Watch or listen to episode 304 of the Digital and Social Media Sports podcast, in which Neil chatted with Nick Cicero, Founder and CEO of Mondo Metrics. 110-minute duration. Listen on Apple, Spotify and YouTube Listen above and watch below
Multisport 7 months
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01:50:02

Episode 303: How Alec Palmer and the LA Kings Use Content to Drive Fandom, Brand, and Transcendent Engagement

Watch or listen to episode 303 of the Digital and Social Media Sports podcast, in which Neil chatted with Alec Palmer, Senior Manager, Social Content for the Los Angeles Kings. 112 minute duration. Listen on Apple, Spotify and YouTube Listen above and watch below
Multisport 7 months
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0
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01:52:25

Episode 302: 12 Year-Anniversary Special! A Candid Conversation with Neil’s Brother-in-Law, Rich. A Father of Four

THANK YOU FOR 12 YEARS OF THE PODCAST!!! Watch or listen to episode 302 of the Digital and Social Media Sports podcast, in which Neil chatted with Richard Schulman, his brother-in-law! He’s a lifelong sports fan, now a father of four and Angel City FC season ticket holder, answering Neil’s questions about how he follows sports, became an Angel City FC fan, raising his kids with sports, and more. His day job is the head of the Richard Schulman Team, a Keller Williams realty. 66 minute duration. Listen on Apple, Spotify and YouTube Listen above and watch below
Multisport 8 months
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01:06:09

Episode 301: 2Tall’s Greg Walter on Everything You Need to Know about Animation in Sports

Watch or listen to episode 301 of the Digital and Social Media Sports podcast, in which Neil chatted with Greg Walter, Owner and Creative Director, 2Tall Animation. 87 minute duration. Listen on Apple, Spotify and YouTube Listen above and watch below
Multisport 8 months
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01:26:33

Episode 300: Eric SanInocencio on Building a Career in Sports, Working in Leadership Roles, and Reflecting on Seeking th

Watch or listen to episode 300 of the Digital and Social Media Sports podcast, in which Neil chatted with Eric SanInocencio, high-level marketer and operator with deep sports expertise, with experience at the SEC, ACC, Houston Texans, Amazon, Perfect Game, and more. Check out episode 190, where we chatted about the strategies, insights, and stories from his time with the SEC, Texans, ACC, and more. Listen above and watch below 130 minute duration. Listen on Apple, Spotify and YouTube
Multisport 9 months
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0
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02:10:24
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