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Sponsored by SoundStack. Your new revenue opportunity lives in existing podcast content. Rediscover, repurpose, and monetize more of the audio and video you already have with SoundStack AI. Learn more Exclusive: Podcast ad load is "flashing a yellow light", suggests new research. The Podcast Study 2026 will reveal in a webinar next Tuesday that the majority of podcast listeners - 54.8% - suggest that there are already too many ads in podcasts: and only 8.6% say that they would tolerate more ads to keep shows free. The research also suggests that social media is three times more effective at helping listeners find new podcasts than ads in other shows. Joe Rogan has renewed his agreement with Spotify. He last renewed in Feb 2024, and the show returned to open RSS and YouTube shortly after (and also, we're told, started carrying midrolls at this time). The agreement is thought to be worth $250mn, a figure denied by Spotify last time round; but someone with knowledge of Rogan's numbers and the ad revenue he attracts suggests that it's a profitable deal for Spotify. Podscribe suggests recent shows have contained 15 ads (an 8% adload). The winners of the International Women's Podcast Awards were announced. Presented by Tink Media, Freedom Needs a Soundtrack won two awards. > > > Read more of today’s podcast industry news stories on the Podnews website: and get our free daily newsletter. Classifieds - your job or ad here Book Time with Podcast Veteran John Wordock — Has your podcast stalled? Is your YouTube channel no longer growing? Need a video plan? Network exec John Wordock helps podcasters adapt to all the changes impacting our industry. Contact him today. Grow Your Podcast on Apple & YouTube Music — Podcast Growth On Apple, YouTube, & Top Apps Audiencelift.com Preferred Apps grows your podcast directly on Apple, YouTube and key apps. Reach real listeners with Verified Growth™ Learn More. Apply to Join Owned: The Podcast Newsletter Course — DEADLINE EXTENDED! Apply for Owned: The Newsletter Course for Podcasters. Starts Oct. 13. 8 weeks of hands-on instruction with a thoughtfully selected group of creators. Build a newsletter that works. Gold supporters: Buzzsprout, Mowpod, Beehiiv, Podbean, The $100 MBA, Cloud10, The Podglomerate, PAVE Studios, audioBoom, Podscribe, Audiohook, RedCircle, Libsyn, The Content Creator's Accountant, Magid, Sounds Profitable, Simplecast, Scicomm Media, Cohost, Jar Podcast Solutions, Awesound, Acast, Podpage websites, We Edit Podcasts Silver supporters: Audacia Audio, Gamut Podcast Network, Bumper, Sounds Debatable, True Native Media, Magellan AI, Nomono, Frequency, Podcast Movement, PodAnalyst, Compliance Podcast Network, Truefans, Hypecast, POW PR, Red Seat Ventures, Castbox, Jonekiri, Voxtopica, Companion Arts, SoundStack, Ausha, Podium, The Podcast Haven, iono.fm, Blubrry, Locked On Podcast Network, Podium , ARN's iHeartPodcast Network Aust, Tink Media, Health Podcast Network, CreatorX, Jam Street Media, Diversion Podcasts, Sonic Influencer Marketing, Transistor, Lemonada Media, Rephonic, Headliner, Rhapsody Voices, Double Elvis Productions, Content10x, Podcast Partnership, Cleanfeed, Revolver Podcasts, Podigy, Lower Street, Adopter Media, School of Podcasting, Signal Hill Insights Our supporters pay for Podnews, so everyone can read it. Join them today. Image: Cameron Elder

Sponsored by SoundStack. Your new revenue opportunity lives in existing podcast content. Rediscover, repurpose, and monetize more of the audio and video you already have with SoundStack AI. Learn more May we have your help? While Apple Podcasts ratings and reviews don't affect the charts, they do affect traffic estimates from other companies. Could we have a decent rating or review for our daily and/or weekly shows in Apple Podcasts? (Our weekly show is even in video now!) We'd be very grateful. Thank you. Global ad spend is to grow by 11.9% this year, according to new data from WARC Media. Online audio should grow +9.9% to $16.6bn globally this year, and a further +7.5% next year. The market research company also says that Amazon, Alphabet and Meta will take a combined market share of 59.7% of all ad revenue (excluding China). Spotify is to expand access to audiobooks to make then virtually global, covering more than 180 markets. Some additional countries will get twelve hours of audiobooks free; however across much of Africa and Asia, access will require a paid add-on. Users will "find books next to their music and podcasts", reports TNW. SiriusXM has signed Serialously and 10 to Life - two true crime shows from Annie Elise. They were with Audioboom. > > > Read more of today’s podcast industry news stories on the Podnews website: and get our free daily newsletter. Classifieds - your job or ad here The recording tool designed for studios — No more chasing files. Every client session comes to you automatically. SureTake just records reliably, that's it. 📈 Effective Campaigns That Fit Your Budget — Player FM’s self-serve campaigns help podcasters of all sizes grow faster. Drive more plays and subscribers with campaigns tailored to your goals & budget. Show up for the conversation. Rise25 does the rest — Podcast launch, guest outreach, editing, publishing, and social repurposing, all handled for founders and consultants who want a podcast built around business development. Book a call. Gold supporters: Buzzsprout, Mowpod, Beehiiv, Podbean, The $100 MBA, The Podglomerate, Cloud10, Simplecast, Podscribe, Sounds Profitable, The Content Creator's Accountant, audioBoom, Magid, Libsyn, Cohost, RedCircle, PAVE Studios, Audiohook, Scicomm Media, Jar Podcast Solutions, Awesound, Acast, We Edit Podcasts, Podpage websites Silver supporters: Audacia Audio, Gamut Podcast Network, Bumper, Sounds Debatable, True Native Media, Nomono, Magellan AI, Truefans, Podium, SoundStack, Compliance Podcast Network, Frequency, The Podcast Haven, Red Seat Ventures, Locked On Podcast Network, Voxtopica, PodAnalyst, Hypecast, Tink Media, Ausha, ARN's iHeartPodcast Network Aust, Podium , Podcast Movement, Jonekiri, iono.fm, Blubrry, Companion Arts, POW PR, Castbox, Health Podcast Network, Lemonada Media, Rhapsody Voices, Headliner, Rephonic, CreatorX, Jam Street Media, Transistor, Double Elvis Productions, Diversion Podcasts, Sonic Influencer Marketing, Podcast Partnership, Content10x, Cleanfeed, School of Podcasting, Podigy, Revolver Podcasts, Lower Street, Adopter Media, Signal Hill Insights Our supporters pay for Podnews, so everyone can read it. Join them today. Image: Phil Hearing

Sponsored by SoundStack. Your new revenue opportunity lives in existing podcast content. Rediscover, repurpose, and monetize more of the audio and video you already have with SoundStack AI. Learn more Apple Podcasts has published its 2026 edition of Creators We Love in Australia. The list is made to celebrate and spotlight the trailblazing Australian voices who bring Apple Podcasts to life. Apple Podcasts describe this year’s cohort as delivering "endless entertainment, mind-expanding education and deep community for their audiences". Shows are the ABC's All In The Mind, Mamamia's Mamamia Out Loud, Dyl & Friends from Clubby Sports, Steph and Laura from Shameless, and the indie show Pop Culture Parenting. In June this year, Apple's list in the UK was all video shows, and all by Acast: promotion for a favoured format and a favoured publisher. At a time where Apple Podcasts is dropping country-specific recommendations, in our opinion it's a relief to see that Apple's new list in Australia is not merely a thinly-disguised promotion for a podcast publisher and format, and instead appears a genuine list of creators. Only one show is in video! Selected creators get promotion within Apple Podcasts in Australia, and will be featured in Apple stores across the country. There is no promotion of these shows on paid-for media outside of Apple properties, however. Only 2% of time listening to audio in a car is to podcasts, according to Canadian research. Signal Hill Insights released Audio on the Move, research showing that streaming services are rapidly catching up to AM/FM listening. One in four minutes spent listening to audio is done in a car in Canada. The research also shows that only a tiny minority like AI-generated content, like podcasts or music. Ausha launched video distribution to Apple Podcasts. The podcast host also supports YouTube. > > > Read more of today’s podcast industry news stories on the Podnews website: and get our free daily newsletter. Classifieds - your job or ad here Podcast recording, minus the AI bloat — No AI editing, no ecosystem to get locked into, no features you didn't ask for. Just reliable recording with SureTake, the AI-free podcast recorder. When an Agency Doesn't Know Finance... — If they can't name a financial services client, that's worth knowing before you sign anything. This guide shows how to test for real industry experience. Grow Your YouTube Audience — Audiencelift.com helps your YT channel with more views, watch time and subscribers. Turn great podcast content into measurable audience growth today. See Our Pricing! Gold supporters: Buzzsprout, Mowpod, Beehiiv, Podbean, The $100 MBA, The Podglomerate, Cloud10, audioBoom, Podscribe, Scicomm Media, Simplecast, RedCircle, Audiohook, Magid, Sounds Profitable, Cohost, The Content Creator's Accountant, PAVE Studios, Libsyn, Jar Podcast Solutions, Awesound, Podpage websites, Acast, We Edit Podcasts Silver supporters: Audacia Audio, Gamut Podcast Network, Bumper, Sounds Debatable, True Native Media, Magellan AI, Nomono, PodAnalyst, Truefans, SoundStack, iono.fm, Frequency, ARN's iHeartPodcast Network Aust, Voxtopica, Jonekiri, Hypecast, Podium, Podcast Movement, Red Seat Ventures, Ausha, The Podcast Haven, Podium , Companion Arts, Locked On Podcast Network, POW PR, Blubrry, Castbox, Tink Media, Compliance Podcast Network, Health Podcast Network, Sonic Influencer Marketing, Double Elvis Productions, Headliner, CreatorX, Lemonada Media, Rephonic, Diversion Podcasts, Jam Street Media, Transistor, Rhapsody Voices, Podcast Partnership, Content10x, Cleanfeed, Revolver Podcasts, Podigy, School of Podcasting, Lower Street, Adopter Media, Signal Hill Insights Our supporters pay for Podnews, so everyone can read it. Join them today. Image: Apple Podcasts

Sponsored by SoundStack. Your new revenue opportunity lives in existing podcast content. Rediscover, repurpose, and monetize more of the audio and video you already have with SoundStack AI. Learn more First look: Barometer announced a brand suitability solution for Amazon Ads DVA+. Advertisers can activate Barometer's pre-bid brand suitability, to check that every podcast episode meets advertiser brand guidelines. Amazon Ads DVA+ is a new way to produce display, video and audio campaigns, all in one place. Advertisers typically require brand suitability data to avoid putting their ads next to content they don't want to be associated with. WME launched its own "Creator Labs", described as an in-house digital operations team that helps creators build and scale their businesses on YouTube and elsewhere. There are eleven people on the team. Tomorrow, Oxford Road will run "The Deal Room" - a podcast upfront that isn't afraid to actually sell, according to CEO Dan Granger. > > > Read more of today’s podcast industry news stories on the Podnews website: and get our free daily newsletter. Classifieds - your job or ad here 📈 Tips to grow your downloads & your income. — Every Thursday morning, the Podcasting Business School newsletter delivers one actionable strategy to help you grow your audience and build real income from your show. Join 4,000+ podcasters! Podcast recording, minus the AI bloat — No AI editing, no ecosystem to get locked into, no features you didn't ask for. Just reliable recording with SureTake, the AI-free podcast recorder. Another task manager won't fix your agency — Tracking tasks was never the problem. Repeating the same process for every show is. Build it once in Northflow with stages and templates, then run it across all your clients. Free for 15 days, no card Gold supporters: Buzzsprout, Mowpod, Beehiiv, Podbean, The $100 MBA, The Podglomerate, Cloud10, RedCircle, Libsyn, Podscribe, Cohost, PAVE Studios, Simplecast, The Content Creator's Accountant, Sounds Profitable, Audiohook, Scicomm Media, audioBoom, Magid, Jar Podcast Solutions, Awesound, Acast, Podpage websites, We Edit Podcasts Silver supporters: Audacia Audio, Gamut Podcast Network, Bumper, Sounds Debatable, True Native Media, Nomono, Magellan AI, PodAnalyst, Castbox, Red Seat Ventures, Podcast Movement, Hypecast, Truefans, SoundStack, Ausha, Podium , Jonekiri, Tink Media, ARN's iHeartPodcast Network Aust, Frequency, Blubrry, Voxtopica, Compliance Podcast Network, Podium, The Podcast Haven, Companion Arts, POW PR, iono.fm, Locked On Podcast Network, Health Podcast Network, Headliner, CreatorX, Diversion Podcasts, Jam Street Media, Double Elvis Productions, Rhapsody Voices, Lemonada Media, Transistor, Rephonic, Sonic Influencer Marketing, Podcast Partnership, Content10x, Cleanfeed, School of Podcasting, Revolver Podcasts, Podigy, Adopter Media, Lower Street, Signal Hill Insights Our supporters pay for Podnews, so everyone can read it. Join them today. Image: iSawRed

Sponsored by SoundStack. Your new revenue opportunity lives in existing podcast content. Rediscover, repurpose, and monetize more of the audio and video you already have with SoundStack AI. Learn more The audio fiction podcast network Fable and Folly is to close at the end of this year. The network blames a change in podcast advertising for its closure. However, the network says: "The shows you love aren't going away; they're just heading to new homes. Through the end of the year, we're helping our producers migrate their shows and connect with new hosting and advertising partners, so the series you follow can keep going strong." After we revealed that Apple Podcasts has dropped country-specific editorial in favour of an algorithmic selection, today we carry one example that shows the difference: it was National Day for Truth and Reconciliation in Canada last week. Unlike in March 2025, when Apple Podcasts ran a "Made in Canada" initiative, last week only one indigenous-made podcast was promoted by Apple Podcasts in Canada: from the not-entirely-unknown CBC. Apple Podcasts might suggest that human curation remains at the heart of what they do - and that it's good news for creators since they can reach wider audiences than before because they're no longer locally-targeted. However, in our opinion, this is a loss to local producers: and belies a lack of understanding from Apple Podcasts about who pays for podcasting - since in many cases, sponsorship and branded content are sold on a country-by-country basis, where country-specific targeting is vital. What would the happy couple like for a wedding present? How about a podcast? Will Coley produces podcasts that focus on a couple's relationship and upcoming wedding; in this piece from The New York Times, he explains how he makes the shows. > > > Read more of today’s podcast industry news stories on the Podnews website: and get our free daily newsletter. Classifieds - your job or ad here The podcast recorder for studios — Manage clients and access their recordings. No platform nudging them towards AI editing. No paying for confusing features nobody asked for. Try SureTake now. Podcast Growth On Apple, YouTube, & Top Apps — Audiencelift.com Preferred Apps. Drives listens on leading podcast apps. Reach real listeners with Verified Growth™ on top apps. Get a Demo Now! Gold supporters: Buzzsprout, Mowpod, Beehiiv, The $100 MBA, Podbean, Cloud10, The Podglomerate, audioBoom, Scicomm Media, Simplecast, Libsyn, RedCircle, Cohost, PAVE Studios, Podscribe, Audiohook, The Content Creator's Accountant, Magid, Sounds Profitable, Jar Podcast Solutions, Awesound, Acast, We Edit Podcasts, Podpage websites Silver supporters: Audacia Audio, Gamut Podcast Network, Bumper, Sounds Debatable, True Native Media, Magellan AI, Nomono, Voxtopica, Castbox, POW PR, iono.fm, Frequency, Blubrry, Podcast Movement, Ausha, Hypecast, Truefans, Podium, Compliance Podcast Network, The Podcast Haven, ARN's iHeartPodcast Network Aust, Red Seat Ventures, Podium , Companion Arts, Tink Media, Jonekiri, Locked On Podcast Network, PodAnalyst, SoundStack, Health Podcast Network, Lemonada Media, Headliner, Transistor, CreatorX, Sonic Influencer Marketing, Diversion Podcasts, Double Elvis Productions, Rephonic, Jam Street Media, Rhapsody Voices, Podcast Partnership, Content10x, Cleanfeed, Lower Street, Revolver Podcasts, Podigy, School of Podcasting, Adopter Media, Signal Hill Insights Our supporters pay for Podnews, so everyone can read it. Join them today. Image: Fable and Folly

Sponsored by SoundStack. Your new revenue opportunity lives in existing podcast content. Rediscover, repurpose, and monetize more of the audio and video you already have with SoundStack AI. Learn more Apple Podcasts has always had an impressive set of region-specific editorial content, ensuring that locally-made shows, among other relevant podcasts, have been promoted to audiences. Until now. Podnews has learnt from multiple sources - amid increasing industry frustration - that Apple Podcasts is no longer showing a country-based editorially-curated view to users in the "Home" and "New" sections in the Apple Podcasts app. Instead, Apple is showing an algorithmic view for each user, designed to follow what the company calls user types: and no longer containing content that has been targeted by country. One Podnews reader in Canada sent us a view of their signed-in Apple Podcasts "New" section, which no longer contains any Canadian-produced shows above the fold - and noting that colleagues and friends all had different shows in this view. This is in spite of threatened Canadian content laws which would require a certain percentage of Canadian-made shows to appear in podcast apps. It's not just a Canadian thing - Podnews's Editor notes that in his "new" section, there isn't a single piece of Australian content promoted to him, but instead highlighting promoted shows adjacent to what he already listens to. We understand that all Apple Podcasts users now get an algorithmic view. The new algorithmic approach removes what Apple Podcasts was uniquely good at: locally knowledgeable teams highlighting serendipitous shows that were locally and culturally relevant. It was a unique editorial part of Apple Podcasts that benefited both listeners and content creators. One producer tells us that "with this shift, Apple becomes just another platform that serves each user's echo chamber of taste." Another producer suggested that the algorithmic suggestions are fine, but the older country-specific content was valuable. “Why not show both?” For creators that pitch new shows for highlighting in Apple Podcasts, the changes are especially troublesome. Apple's podcast feature request form was changed in June or July - though Apple Podcasts hasn't updated the page that links to it - and it no longer contains a way to target a geographical audience. "It's all global now," says one producer to us, having confirmed this new behaviour with Apple directly. Another podcast producer in the UK tells Podnews that, due to this algorithmic view, it’s no longer possible to even know whether a show has been selected for promotion. Apple Podcasts gave us a statement, made on background, suggesting in effect that nothing's changed, and that the company's editorial approach remains consistent. The statement is at odds with what the company has directly told producers, and what's visible in the app. It seems a curious own goal: as a podcast producer in Canada tells us, "I now get more Canadian recommendations in Spotify". The winners of the British Podcast Awards were announced. The industry’s top prize, Podcast of the Year, was awarded to Prison Radio Association’s Hold or Fold, which also took home Best Factual Podcast. Bill Nighy was crowned Best Host. > > > Read more of today’s podcast industry news stories on the Podnews website: and get our free daily newsletter. Classifieds - your job or ad here Want to be a Guest on Podcasts? — Check out the Podcast Guest Opportunities newsletter for a weekly round up of podcasters looking for guests. Come by and see what's available this week! podcastguestopportunities. List of 75+ Brands Buying Podcast Ads Now — Handpicked list with decision-maker contacts included. Perfect for podcast ad agencies and podcast networks. Gold supporters: Buzzsprout, Mowpod, Beehiiv, The $100 MBA, Podbean, Cloud10, The Podglomerate, PAVE Studios, Sounds Profitable, Audiohook, Cohost, Scicomm Media, Magid, Podscribe, Libsyn, RedCircle, Simplecast, The Content Creator's Accountant, audioBoom, Jar Podcast Solutions, Awesound, We Edit Podcasts, Acast, Podpage websites Silver supporters: Audacia Audio, Gamut Podcast Network, Bumper, Sounds Debatable, True Native Media, Nomono, Magellan AI, Companion Arts, Voxtopica, Frequency, SoundStack, Podium, Red Seat Ventures, Ausha, The Podcast Haven, Hypecast, POW PR, Podcast Movement, ARN's iHeartPodcast Network Aust, Castbox, Compliance Podcast Network, PodAnalyst, iono.fm, Blubrry, Podium , Jonekiri, Truefans, Tink Media, Locked On Podcast Network, Health Podcast Network, CreatorX, Rhapsody Voices, Transistor, Diversion Podcasts, Jam Street Media, Rephonic, Sonic Influencer Marketing, Headliner, Lemonada Media, Double Elvis Productions, Podcast Partnership, Content10x, Cleanfeed, Revolver Podcasts, School of Podcasting, Lower Street, Adopter Media, Podigy, Signal Hill Insights Our supporters pay for Podnews, so everyone can read it. Join them today.

Sponsored by SoundStack. Your new revenue opportunity lives in existing podcast content. Rediscover, repurpose, and monetize more of the audio and video you already have with SoundStack AI. Learn more Sounds Profitable's Podcast Landscape 2026 was released. Overall reach of podcasts remains steady at 74% of all Americans; but 34% of podcast consumers say they started consuming podcasts within the past year, up from 28% in 2025. As we heard at Podcast Movement a few weeks ago, in its first year carrying podcasts, Netflix was named by 21% of podcast consumers as a platform they had used in the past 12 months, placing it third behind YouTube (63%) and Spotify (33%), and ahead of Apple Podcasts (15%). The winners of the Black Podcasting Awards were announced. The special occasion celebrated 66 award wins across 57 categories, earned by 44 podcasts, spanning comedy, true crime, business, faith, and everything in between. The Legend Award was won by Kevin Y Brown; we've a full list of the winners. Oxford Road published the top performing shows for B2B advertising campaigns. It reminds us that listeners don't just listen to business podcasts - and that you need to find them based on what they listen to, rather than merely the subject of the podcast. > > > Read more of today’s podcast industry news stories on the Podnews website: and get our free daily newsletter. Classifieds - your job or ad here A simpler podcast recording tool — The big platforms keep piling on AI editing and charging you for it. SureTake records in studio quality and hands off cleanly to whatever you edit in. That's it. A Year of Production Data From 100+ Shows — What changed from last year and what it means going forward, covering format mix, publishing cadence, and what separates shows with measurable business impact from ones that fade away. Track every show, every client, one view — Every show and episode moves through your stages, so you can see what's stuck across all clients at once. Add every client and freelancer at no extra cost. Free for 15 days, no card. Gold supporters: Buzzsprout, Mowpod, Beehiiv, The $100 MBA, Podbean, The Podglomerate, Cloud10, audioBoom, Sounds Profitable, PAVE Studios, Audiohook, Cohost, Scicomm Media, Simplecast, Magid, Podscribe, RedCircle, Libsyn, The Content Creator's Accountant, Jar Podcast Solutions, Awesound, We Edit Podcasts, Podpage websites, Acast Silver supporters: Audacia Audio, Gamut Podcast Network, Bumper, Sounds Debatable, True Native Media, Nomono, Magellan AI, SoundStack, Compliance Podcast Network, Castbox, Podium, iono.fm, Frequency, POW PR, ARN's iHeartPodcast Network Aust, Companion Arts, Red Seat Ventures, Truefans, Podcast Movement, PodAnalyst, Jonekiri, Tink Media, The Podcast Haven, Locked On Podcast Network, Podium , Ausha, Hypecast, Blubrry, Voxtopica, Health Podcast Network, Transistor, Lemonada Media, CreatorX, Rhapsody Voices, Headliner, Jam Street Media, Rephonic, Diversion Podcasts, Double Elvis Productions, Sonic Influencer Marketing, Podcast Partnership, Content10x, Cleanfeed, Podigy, Adopter Media, Lower Street, Revolver Podcasts, School of Podcasting, Signal Hill Insights Our supporters pay for Podnews, so everyone can read it. Join them today. Image: Sounds Profitable

Sponsored by The Podglomerate. Better thumbnails. Smarter clips. More viewers. Bring your video podcast questions to The Podglomerate’s webinar later today, featuring YouTube Podcasts’ Strategic Partner Manager. Register here. Happy International Podcast Day! Podigee has shared a short film, The Voice Carries to celebrate podcasts, the people who make them, and to everyone who listens. Just in time for International Podcast Day, Podcast Movement has posted the sessions from Podcast Movement NYC, now available for free. There are 82 different sessions to watch, from every stage at the event. Next year, Podcast Week NYC will be held Sep 13-17; Podcast Movement Evolutions is Mar 15-16 at SXSW. Podcast hosting company Podigee released what it calls a "fundamentally redesigned platform" to celebrate International Podcast Day, with audio and video recording, full video distribution, and advanced analytics. The company is wholly based in the EU, and follows European privacy rules. In the UK, Radiocentre released Sounds Profits, a piece of research showing that by diverting a small amount of existing adspend away from PPC or paid social towards audio, you can increase your total campaign ROI significantly. The research also shows that audio can increase brand trust, so other parts of campaigns work better. > > > Read more of today’s podcast industry news stories on the Podnews website: and get our free daily newsletter. Classifieds - your job or ad here 📈 FREE Skool community for podcast growth. — Podcasting Business School is now on Skool! This FREE community is for podcasters who have goals like hitting 1,000+ downloads per episode & earning meaningful income. Live training, tools, & support! Happy International Podcast Day from John Wordock Media — How do you plan to celebrate International Podcast Day? Will you look at your data and wonder how to grow your show? Need to strategize about video and YouTube? Let 20-year veteran John Wordock help. Gold supporters: Buzzsprout, Mowpod, Beehiiv, Podbean, The $100 MBA, The Podglomerate, Cloud10, Podscribe, Cohost, Audiohook, The Content Creator's Accountant, Libsyn, audioBoom, Simplecast, Scicomm Media, RedCircle, Magid, Sounds Profitable, PAVE Studios, Jar Podcast Solutions, Awesound, Acast, Podpage websites, We Edit Podcasts Silver supporters: Audacia Audio, Gamut Podcast Network, Bumper, Sounds Debatable, True Native Media, Nomono, Magellan AI, iono.fm, POW PR, Companion Arts, Truefans, Frequency, PodAnalyst, Podium, Locked On Podcast Network, Compliance Podcast Network, SoundStack, Castbox, ARN's iHeartPodcast Network Aust, Podium , Hypecast, Blubrry, Ausha, Jonekiri, Podcast Movement, Tink Media, Voxtopica, The Podcast Haven, Red Seat Ventures, Health Podcast Network, CreatorX, Lemonada Media, Double Elvis Productions, Transistor, Rephonic, Sonic Influencer Marketing, Diversion Podcasts, Jam Street Media, Headliner, Rhapsody Voices, Content10x, Podcast Partnership, Cleanfeed, Lower Street, School of Podcasting, Adopter Media, Podigy, Revolver Podcasts, Signal Hill Insights Our supporters pay for Podnews, so everyone can read it. Join them today. Image: Podcast Movement 2026

Sponsored by The Podglomerate. Better thumbnails. Smarter clips. More viewers. Bring your video podcast questions to The Podglomerate’s September 30 webinar featuring YouTube Podcasts’ Strategic Partner Manager. Register here. Exclusive: Inception Point AI's thousands of AI-made podcasts could just have been a publicity stunt, according to a new episode of The Lead Balloon podcast, to be released today. CEO Jeanine Wright is interviewed on the show, saying that some publicity was "a PR strategy to get attention". We learn that the Quiet Please network now only has 300 active shows, which they're no longer trying to monetise. Wright tells Podnews that "the catalog itself was never a stunt, and we never chased volume for publicity." Also in Lead Balloon she gives a definition of AI slop: folks "using AI tools to make as much content as they can with as little expense as possible, in order to be able to monetize the delta." Sounds familiar. The company is now branded as Liquid Studios, which now suggests that it "transforms existing content, not generates from a blank page". The biggest podcast advertiser is going international - BetterHelp has appointed Media Bodies to focus on international podcast advertising. Media Bodies will work alongside BetterHelp to develop, launch and scale campaigns across 10 international markets, combining global strategy and performance data with local market expertise. The Apple iPhone might not be giving your headphones the best audio quality - because it doesn't support the latest Bluetooth audio codecs. A new Bluetooth dongle from Questyle could unlock better audio quality - and also much lower latency, which might be useful for recording podcasts without the delay you get with a normal Bluetooth connection. > > > Read more of today’s podcast industry news stories on the Podnews website: and get our free daily newsletter. Classifieds - your job or ad here The podcast recorder for studios — Manage clients and access their recordings. No platform nudging them towards AI editing. No paying for confusing features nobody asked for. Try SureTake now. Already Have a Show? Here's How to Vet an Upgrade — Teams moving on from freelancers or a general agency need a different checklist than first-time podcasters. This guide covers what separates finance-fluent production partners from the rest. Free. Your Gateway to Podcast Ads in Japan — Discover Audiostart, the gateway to podcast advertising in Japan. Reach Japanese listeners through one simple access point. Gold supporters: Buzzsprout, Mowpod, Beehiiv, Podbean, The $100 MBA, The Podglomerate, Cloud10, RedCircle, Simplecast, audioBoom, Cohost, Libsyn, PAVE Studios, The Content Creator's Accountant, Audiohook, Magid, Sounds Profitable, Podscribe, Scicomm Media, Jar Podcast Solutions, Awesound, Podpage websites, Acast, We Edit Podcasts Silver supporters: Audacia Audio, Gamut Podcast Network, Bumper, Sounds Debatable, True Native Media, Nomono, Magellan AI, Jonekiri, Companion Arts, Castbox, Ausha, Blubrry, The Podcast Haven, Truefans, Tink Media, Podium , Hypecast, Podcast Movement, ARN's iHeartPodcast Network Aust, Voxtopica, Locked On Podcast Network, Frequency, Compliance Podcast Network, SoundStack, POW PR, iono.fm, PodAnalyst, Podium, Red Seat Ventures, Health Podcast Network, Lemonada Media, Rephonic, Double Elvis Productions, Headliner, Jam Street Media, CreatorX, Transistor, Diversion Podcasts, Sonic Influencer Marketing, Rhapsody Voices, Podcast Partnership, Content10x, Cleanfeed, Adopter Media, School of Podcasting, Podigy, Revolver Podcasts, Lower Street, Signal Hill Insights Our supporters pay for Podnews, so everyone can read it. Join them today. Image: Podcast Show London 2026

Sponsored by The Podglomerate. More downloads start with a plan. The Podglomerate's free Ultimate Guide to Podcast Marketing covers the tactics, tools, and channels to help more people discover your show. Patreon is removing a legacy "per-creation" membership, forcing creators to move to charging a per-month fee instead. A "per-creation" membership was particularly useful for some podcasters, especially audio drama producers, who don't make "always-on" material. Paolo from GrowthMasteryHub takes a closer look - and notes that the hard part isn't just choosing your new price. Congratulations to Jack Laurence, who has just passed 1.5 million downloads for his (audio-only) podcast What I Survived. He shares his download breakdown in a LinkedIn post. Apple spent thousands on a front-cover wraparound of London newspaper Metro to promote its new Apple Music Hall in London. Not to sound cranky, but we're unaware of any money spent promoting Apple Podcasts over the last five years. > > > Read more of today’s podcast industry news stories on the Podnews website: and get our free daily newsletter. Classifieds - your job or ad here A simpler podcast recording tool — The big platforms keep piling on AI editing and charging you for it. SureTake records in studio quality and hands off cleanly to whatever you edit in. That's it. 🚨 Make the Most of October — Only 3 days left to lock in self-serve campaigns running 10/1-10/15 on Player FM! Boost downloads, grow your audience, and get your show discovered. Don’t wait! Gold supporters: Buzzsprout, Mowpod, Beehiiv, The $100 MBA, Podbean, Cloud10, The Podglomerate, Cohost, Libsyn, PAVE Studios, audioBoom, Sounds Profitable, Podscribe, RedCircle, The Content Creator's Accountant, Magid, Simplecast, Audiohook, Scicomm Media, Jar Podcast Solutions, Awesound, We Edit Podcasts, Acast, Podpage websites Silver supporters: Audacia Audio, Gamut Podcast Network, Bumper, Sounds Debatable, True Native Media, Nomono, Magellan AI, Companion Arts, SoundStack, Red Seat Ventures, Blubrry, Frequency, Compliance Podcast Network, iono.fm, Voxtopica, Truefans, Jonekiri, Ausha, ARN's iHeartPodcast Network Aust, PodAnalyst, Castbox, Podium, POW PR, Podium , Podcast Movement, The Podcast Haven, Tink Media, Locked On Podcast Network, Hypecast, Health Podcast Network, Jam Street Media, CreatorX, Transistor, Headliner, Rephonic, Diversion Podcasts, Double Elvis Productions, Sonic Influencer Marketing, Rhapsody Voices, Lemonada Media, Podcast Partnership, Content10x, Cleanfeed, Lower Street, School of Podcasting, Adopter Media, Podigy, Revolver Podcasts, Signal Hill Insights Our supporters pay for Podnews, so everyone can read it. Join them today. Image: Kyrie kim

Sponsored by The Podglomerate. More downloads start with a plan. The Podglomerate's free Ultimate Guide to Podcast Marketing covers the tactics, tools, and channels to help more people discover your show. YouTube made a number of announcements at Made on YouTube, the company's annual event. YouTube is to add a voice likeness detection tool, to help creators sign up for deepfake detection. The company is also launching A/B video testing, where different videos can be tried to see which work better. YouTube Music premium subscribers will get a "new personalized AI-audio guide available in the YouTube Music app that delivers a quick, weekly spoken preview of recommended podcasts and digs into why you’ll like them, before jumping into the suggested episodes — completely eyes-optional and hands-free". Live video on YouTube get an update, too, with co-hosting, live reactions, and live auto-dubbing. Apple Podcasts Connect seems to have quietly tweaked its listening figures for certain dates. We understand that Apple Podcasts noticed a discrepancy and reprocessed the data. Data we screenshotted on Sep 16 appeared to claim, on average, that listeners were consuming 176% of our Jul 9 show. Now, the same data we screenshotted today suggests average consumption of that episode was 85%. Similarly, our Jul 6 show had "average consumption" of 166%; but now that number is 83%. It's notable that the number of "plays" has significantly declined on both affected episodes, as well as the consumption data. However, our Jul 1 show still suggests average consumption of 127% (which, we'd suggest, probably isn't true). Our podcast is comparatively short, but we're aware of other, significantly larger, podcasts that have shown the same over-consumption issue. Goalhanger's accounts for 2025 are now available in the UK's Companies House. The accounts contain a lot of detail on how the company operates; including a breakdown of the £37mn (US $49mn) revenue: 67% from advertising, 25% from memberships, 4% from events, and 2% from "commissions" (presumably affiliate deals). The company had 54 staff, and earned 38% of its revenue from the UK, and 46% from the US (from Spotify, it appears). > > > Read more of today’s podcast industry news stories on the Podnews website: and get our free daily newsletter. Classifieds - your job or ad here The recording tool designed for studios — No more chasing files. Every client session comes to you automatically. SureTake just records reliably, that's it. Podcast Growth On Apple, YouTube, & Top Apps — Audiencelift.com Preferred Apps. Drives listens on leading podcast apps. Reach real listeners with Verified Growth™ on top apps. Get a Demo Now! Reach 80% of Japan's Popular Podcasts — Reach Japan through major radio networks and 450+ independent podcasts, covering approximately 80% of popular podcast titles. Gold supporters: Buzzsprout, Mowpod, Beehiiv, The $100 MBA, Podbean, The Podglomerate, Cloud10, Cohost, audioBoom, Magid, Audiohook, Libsyn, Sounds Profitable, PAVE Studios, Scicomm Media, Simplecast, The Content Creator's Accountant, Podscribe, RedCircle, Jar Podcast Solutions, Awesound, Podpage websites, Acast, We Edit Podcasts Silver supporters: Audacia Audio, Gamut Podcast Network, Bumper, Sounds Debatable, True Native Media, Magellan AI, Nomono, SoundStack, iono.fm, Podium , Castbox, PodAnalyst, Red Seat Ventures, Podcast Movement, Hypecast, Compliance Podcast Network, The Podcast Haven, Ausha, Tink Media, Jonekiri, Locked On Podcast Network, Frequency, POW PR, ARN's iHeartPodcast Network Aust, Voxtopica, Truefans, Podium, Companion Arts, Blubrry, Health Podcast Network, Rhapsody Voices, Lemonada Media, Diversion Podcasts, Jam Street Media, Rephonic, Sonic Influencer Marketing, CreatorX, Transistor, Headliner, Double Elvis Productions, Podcast Partnership, Content10x, Cleanfeed, School of Podcasting, Podigy, Adopter Media, Lower Street, Revolver Podcasts, Signal Hill Insights Our supporters pay for Podnews, so everyone can read it. Join them today.

Sponsored by The Podglomerate. More downloads start with a plan. The Podglomerate's free Ultimate Guide to Podcast Marketing covers the tactics, tools, and channels to help more people discover your show. "I’m not sure why we are feeding our content to one of the biggest gatekeepers in media." Sounds Profitable's Tom Webster has published an overview of his talk at Podcast Movement last week. "You can put your show on YouTube or on Spotify, promote it there, and as long as you don’t violate the terms of service, you stay there. You cannot put your show on Netflix. The podcasts that are on Netflix are, frankly, the shows that don’t need the help; they were already the upper echelon by audience, which is precisely why Netflix picked them." He adds: "We are potentially making a deal with the devil when we put our programming on Netflix, because ultimately we don’t matter to Netflix, and I’d like us to focus on the places where we do." A lot is said about the benefits of open RSS. One is that you can publish, almost anonymously, on all the big podcast players: especially if you have a story to tell. In Slip Three, the audio has been treated to disguise the voice of the host - who is somewhere at sea, hiding from the authorities, after what he calls an incident where four men died. It's an intriguing listen, with more of the mystery to discover. The shortlist has been announced for the International Women's Podcast Awards. There were almost 500 entries received this year; it was judged by over 80 people across the world. Winners will be announced on Oct 8. > > > Read more of today’s podcast industry news stories on the Podnews website: and get our free daily newsletter. Classifieds - your job or ad here Podcast recording, minus the AI bloat — No AI editing, no ecosystem to get locked into, no features you didn't ask for. Just reliable recording with SureTake, the AI-free podcast recorder. Grow YouTube Subscribers + Watch Time — Audiencelift.com helps you attract real subscribers who watch, engage, and come back. Build the watch time and audience momentum your YT channel needs. Book a campaign today! Gold supporters: Buzzsprout, Mowpod, Beehiiv, The $100 MBA, Podbean, The Podglomerate, Cloud10, Podscribe, PAVE Studios, Audiohook, Cohost, Libsyn, Magid, Scicomm Media, Simplecast, audioBoom, The Content Creator's Accountant, RedCircle, Sounds Profitable, Jar Podcast Solutions, Awesound, Acast, Podpage websites, We Edit Podcasts Silver supporters: Audacia Audio, Gamut Podcast Network, Bumper, Sounds Debatable, True Native Media, Magellan AI, Nomono, Companion Arts, The Podcast Haven, Podium, Blubrry, PodAnalyst, Tink Media, Podium , POW PR, Castbox, ARN's iHeartPodcast Network Aust, iono.fm, Jonekiri, Voxtopica, Compliance Podcast Network, Locked On Podcast Network, Red Seat Ventures, Truefans, SoundStack, Hypecast, Ausha, Podcast Movement, Frequency, Health Podcast Network, Lemonada Media, CreatorX, Jam Street Media, Rephonic, Headliner, Double Elvis Productions, Transistor, Sonic Influencer Marketing, Diversion Podcasts, Rhapsody Voices, Podcast Partnership, Content10x, Cleanfeed, Revolver Podcasts, School of Podcasting, Lower Street, Adopter Media, Podigy, Signal Hill Insights Our supporters pay for Podnews, so everyone can read it. Join them today. Image: Nebular

Sponsored by The Podglomerate. More downloads start with a plan. The Podglomerate's free Ultimate Guide to Podcast Marketing covers the tactics, tools, and channels to help more people discover your show. 88% of podcast consumers are consuming both audio and video - up ten points from last year. And, 63% of listeners start an episode in one format and finish it in another, according to Acast's new Podcast Pulse 2026, researched across thirteen markets by research firm Differentology. “The industry spent years arguing over formats, but audiences moved on long ago,” said Greg Glenday, CEO at Acast. “A podcast fan’s decision isn’t driven by format loyalty; it’s driven by whether they’re driving at 7 AM or on the couch at 9 PM. Once you see that, the audio-versus-video debate stops being interesting, and a much better commercial opportunity takes its place.” Exclusive: Comedy continues to grow in podcasting: Drew Spears Productions has announced the launch of DSP Podcasts, the podcast production and distribution arm of DSP. Started by Drew Spears in 2021, the comedy company, which runs a studio and event space in Frog Town and runs livestreaming events, is launching a number of shows. Crossed Wires, the UK podcast festival, generated over £6.6mn (US $8.8mn) in total economic impact to its home city of Sheffield, according to results released today. Just over half of festivalgoers travelled from outside of South Yorkshire. The event was an almost even spread of ages. > > > Read more of today’s podcast industry news stories on the Podnews website: and get our free daily newsletter. Classifieds - your job or ad here The podcast recorder for studios — Manage clients and access their recordings. No platform nudging them towards AI editing. No paying for confusing features nobody asked for. Try SureTake now. Contact John Wordock for Multimedia Strategy — Looking to add video? Still figuring out YouTube? Wondering what metrics to really track? A podcaster since 2006 John Wordock can help build your multimedia strategy. Book a confidential chat today. Audienclelift.com Podcast Growth You Can Trust — Verified Growth™ from Audiencelift.com helps your podcast reach real listeners, and lets listeners choose their preferred listening app. Schedule a Demo. Podcast Ads in Japan, Made Simple — Launch podcast campaigns in Japan through Audiostart. A simple entry point for global brands and agencies looking to reach Japanese listeners. Gold supporters: Buzzsprout, Mowpod, Beehiiv, Podbean, The $100 MBA, Cloud10, The Podglomerate, Audiohook, RedCircle, Libsyn, Sounds Profitable, Podscribe, audioBoom, Cohost, Scicomm Media, PAVE Studios, The Content Creator's Accountant, Magid, Simplecast, Jar Podcast Solutions, Awesound, Acast, Podpage websites, We Edit Podcasts Silver supporters: Audacia Audio, Gamut Podcast Network, Bumper, Sounds Debatable, True Native Media, Nomono, Magellan AI, Castbox, Podium , SoundStack, Locked On Podcast Network, The Podcast Haven, Frequency, Jonekiri, Ausha, Compliance Podcast Network, Blubrry, Hypecast, Tink Media, ARN's iHeartPodcast Network Aust, Companion Arts, PodAnalyst, iono.fm, Truefans, Voxtopica, Podium, Podcast Movement, Red Seat Ventures, POW PR, Health Podcast Network, Rephonic, Double Elvis Productions, Headliner, Lemonada Media, CreatorX, Rhapsody Voices, Sonic Influencer Marketing, Diversion Podcasts, Transistor, Jam Street Media, Content10x, Podcast Partnership, Cleanfeed, School of Podcasting, Adopter Media, Podigy, Revolver Podcasts, Lower Street, Signal Hill Insights Our supporters pay for Podnews, so everyone can read it. Join them today. Image: Sounds Profitable Business Summit

Sponsored by The Podglomerate. More downloads start with a plan. The Podglomerate's free Ultimate Guide to Podcast Marketing covers the tactics, tools, and channels to help more people discover your show. Far from being a friend of podcast creators, Apple and Google are making money from an ad-skipping podcast app, Podnews can reveal today. The app, called Podtastic, takes podcasts and automatically skips the ads on-device, charging $9.99 a month - none of which goes to creators, but up to 30% goes direct to Google and Apple's own app stores. Automatically skipping the ads in this way means that advertising won't work, and creators will see lower renewals and unhappier advertisers; but because the skipping takes place on-device, US case law suggests that the behaviour of the app could be considered legal, if clearly unethical. Podnews reported this app to Apple on July 22; but Apple's legal team required us to deal directly with Ben Bowler, the developer. You may remember "Adventurer and Startup Founder" Bowler, who we covered in January as the author of a similar app which we reported had closed in May. But Bowler has learnt from our reporting: his new app now spoofs the user-agent of Apple's Safari, which is apparently quite acceptable under Apple's App Store rules, to circumvent blocking by podcast hosting companies. And, because the requests come from the user's device, it's technically unblockable. Neither Apple, nor Google, have taken any action against this app - so these companies can continue collecting the 30% app fee. Never mind that creators will see less money, long-term, from their advertisers - the richest companies in the world still need to get richer. Exclusive: The ABC News Podcast Network and 20/20 have announced a new podcast series about one of the most daring jewel thefts in history - Heist at the Louvre. Hosted by James Longman, the trailer is available now, and it starts on Monday. Last week, LiveOne bought back more than $4m of shares in its spinoff business PodcastOne. PodcastOne went public in Sep 2023, after separating from LiveOne in Dec 2022. LiveOne has reduced its workforce to 80 employees from 350, partially after Tesla stopped giving free access to LiveOne's radio services as part of its Premium Connectivity solution. The release suggests that PodcastOne could consolidate once more into LiveOne (which could save $3mn a year). PodcastOne proudly states in financial reports - like the Q2/26 report published last month - that its free podcast hosting company, LaunchpadOne, is a "talent pool for us to find new podcasts". However, LaunchpadOne appears to have closed more than a year ago: its website was shuttered in mid-July 2025, and some highlighted podcasts are now hosted elsewhere. A material misstatement in an SEC filing is illegal. PodcastOne didn't return requests for comment (though we were left in cc as the company worked out what to tell us). > > > Read more of today’s podcast industry news stories on the Podnews website: and get our free daily newsletter. Classifieds - your job or ad here A simpler podcast recording tool — The big platforms keep piling on AI editing and charging you for it. SureTake records in studio quality and hands off cleanly to whatever you edit in. That's it. What Institutional Allocators Actually Listen For — Production quality, guest access, and long-form depth matter at this level. This guide covers what separates finance shows that hold institutional attention from those that lose it. Grow relationships with a podcast — Rise25 will help you avoid costly mistakes and create a podcast that produces ROI and connects you to prospective clients and referral partners. Gold supporters: Buzzsprout, Mowpod, Beehiiv, Podbean, The $100 MBA, Cloud10, The Podglomerate, Podscribe, PAVE Studios, The Content Creator's Accountant, Audiohook, Magid, Cohost, Scicomm Media, Libsyn, RedCircle, audioBoom, Simplecast, Sounds Profitable, Jar Podcast Solutions, Awesound, Podpage websites, Acast, We Edit Podcasts Silver supporters: Audacia Audio, Gamut Podcast Network, Bumper, Sounds Debatable, True Native Media, Nomono, Magellan AI, ARN's iHeartPodcast Network Aust, POW PR, Podium, Truefans, Tink Media, iono.fm, Locked On Podcast Network, Frequency, Jonekiri, Castbox, Ausha, The Podcast Haven, SoundStack, Red Seat Ventures, Compliance Podcast Network, Hypecast, Companion Arts, Podcast Movement, Blubrry, PodAnalyst, Podium , Voxtopica, Health Podcast Network, Headliner, Transistor, Diversion Podcasts, CreatorX, Double Elvis Productions, Rhapsody Voices, Jam Street Media, Rephonic, Lemonada Media, Sonic Influencer Marketing, Podcast Partnership, Content10x, Cleanfeed, Adopter Media, Revolver Podcasts, Lower Street, School of Podcasting, Podigy, Signal Hill Insights Our supporters pay for Podnews, so everyone can read it. Join them today. Image: Nohe Pereira

Sponsored by The Podglomerate. From first recording to final export. The Podglomerate's free Ultimate Guide to Podcast Production walks you through every step, with real examples and platform recommendations. At the Sounds Profitable Business Summit last week, ADOPTER Media, Right Side Up and Oxford Road announced that they will only use YouTube's Engaged Views to count YouTube impressions for buying advertising. You can watch the announcement here. YMH Studios have also made a similar statement. Oxford Road's Dan Granger said that the industry should "get a little fed up" and make our voices heard. YouTube suddenly changed the definition of a public "play" in August - with just five business days notice - to one that doubles its numbers; the "engaged views" figure is almost the older definition - worked out using an opaque, proprietary algorithm that YouTube declines to clarify. The IAB has a different definition for video plays - "50% of the pixels on for two seconds" - and, last week, appeared to reject a new framework for measurement of video/audio podcasts. Matt Shapo, Senior Director of the Measurement Center at IAB, and Jason Adamski, Director of Audio at IAB, were interviewed by PodBiz in a new episode just made available, with Adamski admitting that the industry is fragmented. In the PodBiz podcast interview, Adamski is asked for the difference between a download and a play. He suggests that "a download is the bitrate of everything that has been downloaded onto the device, and a play is actually when... I don't know if we have a standard definition of a play, I mean it is when we have views, and..." before being cut off by Shapo. In fact, the guidelines define a valid download as the transferral of at least 60 seconds of content to a device: bitrate isn't relevant. And, there is no definition of a play in the Podcast Measurement Guidelines at all. > > > Read more of today’s podcast industry news stories on the Podnews website: and get our free daily newsletter. Classifieds - your job or ad here 💰The Podcasting Business School Newsletter📈 — Podcasting Business School is a free weekly newsletter for podcasters who want more downloads & income. Every Thursday morning, get one practical strategy that you can actually use that week. Grow Your YouTube Audience — Audiencelift.com helps your YT channel with more views, watch time and subscribers. Turn great podcast content into measurable audience growth today. See Our Pricing! Your Gateway to Podcast Ads in Japan — Discover Audiostart, the gateway to podcast advertising in Japan. Reach Japanese listeners through one simple access point. Gold supporters: Buzzsprout, Mowpod, Beehiiv, The $100 MBA, Podbean, The Podglomerate, Cloud10, Audiohook, The Content Creator's Accountant, RedCircle, Magid, Libsyn, Simplecast, Cohost, Scicomm Media, Sounds Profitable, audioBoom, Podscribe, PAVE Studios, Jar Podcast Solutions, Awesound, Podpage websites, Acast, We Edit Podcasts Silver supporters: Audacia Audio, Gamut Podcast Network, Bumper, Sounds Debatable, True Native Media, Magellan AI, Nomono, Ausha, Truefans, ARN's iHeartPodcast Network Aust, Frequency, Companion Arts, Blubrry, Hypecast, Voxtopica, SoundStack, iono.fm, Castbox, PodAnalyst, The Podcast Haven, POW PR, Podium , Locked On Podcast Network, Red Seat Ventures, Jonekiri, Podium, Podcast Movement, Tink Media, Compliance Podcast Network, Health Podcast Network, Transistor, Diversion Podcasts, Rhapsody Voices, Jam Street Media, CreatorX, Double Elvis Productions, Sonic Influencer Marketing, Rephonic, Lemonada Media, Headliner, Content10x, Podcast Partnership, Cleanfeed, School of Podcasting, Podigy, Revolver Podcasts, Adopter Media, Lower Street, Signal Hill Insights Our supporters pay for Podnews, so everyone can read it. Join them today. Image: Sounds Profitable

Sponsored by The Podglomerate. From first recording to final export. The Podglomerate's free Ultimate Guide to Podcast Production walks you through every step, with real examples and platform recommendations. Are podcasts at the front of the store? Showing a preview of data from the upcoming Podcast Landscape 2026 study at Podcast Movement NYC, Sounds Profitable's Tom Webster revealed that, for the first time, the top three places where people have "ever" consumed podcasts are not dedicated podcast apps. YouTube, Spotify and Netflix don't show podcasts front-and-centre when using them, requiring users to dive into menus to discover any podcasts. Webster compared Netflix's podcasts category as the equivalent of the CD range in a Walmart - just the most popular titles in a small selection which is hard to find; while a real podcast app like Apple Podcasts or Pocket Casts was the equivalent of Tower Records. As for next steps, Webster suggested that we need to talk about Netflix, and its effect on podcasting; that podcasting's stars need to give back and promote the medium; and that we need to tell our story as an industry. He said that Sounds Profitable will assemble a strategic group to discuss the findings more. Speaking in a separate session, Rob Walch suggested that Netflix lists just 1 in 67,547 podcasts. (And doesn't list yours.) More than 400 people showed up for the Sounds Profitable Business Summit earlier in Podcast Week, according to organisers, including more than 200 brand and agency buyers. Here are all of the Sounds Profitable Business Summit photos - the download PIN is 8086. (And sessions are on YouTube) Here are day 1 of Podcast Movement 2026's photos - the download PIN is 2045 It's the final day of Podcast Week today, as Podcast Movement NYC concludes. You can now earn from Spotify in more places. Not at Podcast Week, Spotify announced that the Spotify Partner Program is expanding to a further 35 new markets, including much of Central and South America, and more countries in Europe. The program lets creators earn with advertising on Spotify's free tier, and on revenue from Premium users for video. "Total monthly payouts to enrolled shows have increased by more than a third" since the platform expanded earlier this year. It also gives access to dynamic sponsorship adtech. The company lowered the eligibility requirements in January. > > > Read more of today’s podcast industry news stories on the Podnews website: and get our free daily newsletter. Classifieds - your job or ad here The recording tool designed for studios — No more chasing files. Every client session comes to you automatically. SureTake just records reliably, that's it. Grow YouTube Subscribers + Watch Time — Audiencelift.com helps you attract real subscribers who watch, engage, and come back. Build the watch time and audience momentum your YT channel needs. Book a campaign today! Turn Podcast Conversations Into Clients — Rise25 builds done-for-you B2B podcasts for founders, consultants, and agency owners who measure success in signed clients and warm introductions. Learn more Gold supporters: Buzzsprout, Mowpod, Beehiiv, Podbean, The $100 MBA, Cloud10, The Podglomerate, RedCircle, Libsyn, Sounds Profitable, Podscribe, audioBoom, Magid, The Content Creator's Accountant, PAVE Studios, Cohost, Simplecast, Audiohook, Scicomm Media, Jar Podcast Solutions, Awesound, We Edit Podcasts, Acast, Podpage websites Silver supporters: Audacia Audio, Gamut Podcast Network, Bumper, Sounds Debatable, True Native Media, Magellan AI, Nomono, Podcast Movement, Jonekiri, Compliance Podcast Network, POW PR, Podium , Castbox, Blubrry, Ausha, Red Seat Ventures, Podium, SoundStack, Locked On Podcast Network, iono.fm, The Podcast Haven, Companion Arts, PodAnalyst, Voxtopica, Tink Media, Hypecast, Frequency, ARN's iHeartPodcast Network Aust, Truefans, Health Podcast Network, Sonic Influencer Marketing, Rhapsody Voices, CreatorX, Diversion Podcasts, Double Elvis Productions, Lemonada Media, Headliner, Jam Street Media, Transistor, Rephonic, Podcast Partnership, Content10x, Cleanfeed, Podigy, Revolver Podcasts, School of Podcasting, Lower Street, Adopter Media, Signal Hill Insights Our supporters pay for Podnews, so everyone can read it. Join them today. Image: James Cridland

Sponsored by The Podglomerate. From first recording to final export. The Podglomerate's free Ultimate Guide to Podcast Production walks you through every step, with real examples and platform recommendations. At the IAB Podcast Upfront during Podcast Week, Jason Adamski of the IAB announced a new downloadable guide focusing on (among other things) the measurement of video podcasting. The IAB appears to reject a medium-agnostic measurement standard like the recently-released AMP Accords, saying "the solution is not to build a new framework from scratch", and instead suggests that we use two separate standards from the IAB Tech Lab - the "Podcast Measurement Technical Guidelines v2.2" and the "Digital Video Served Impression Guidelines". It adds: "The practical challenge is not the absence of standards. It is knowing which standard applies where." The guide - and even the full press release for it - requires a registration with your email address to read. That's not how you set standards. As a service to our readers (and to protect our own business) you can download the document directly here. Missed the Sounds Profitable Business Summit? All the sessions are now available on-demand on YouTube, for free. We enjoyed Ira Glass - here's his - as well as Krystina Rubino and Greg Glenday about the Spotify Skip Button. You can also flick through all these lovely photographs from both days of the summit, for a sneak peek into the venue (see if you can spot our Editor recording the daily Podnews podcast). Podcast Movement starts in a few hours - Tom Webster has a keynote with some surprising news, while our Editor, James Cridland, will talk about podcasting's history and why it matters. Threads has added more support for podcasts. We've discovered how it all works, and it's pretty great: see the "Tips and Tricks" section below. > > > Read more of today’s podcast industry news stories on the Podnews website: and get our free daily newsletter. Classifieds - your job or ad here Podcast recording, minus the AI bloat — No AI editing, no ecosystem to get locked into, no features you didn't ask for. Just reliable recording with SureTake, the AI-free podcast recorder. 🌱 Is Your Show Ready to Grow this Fall? — Get started with Player FM’s self-serve audience growth campaigns this Fall. Low commitment, flexible pricing, and an easy way to reach engaged listeners. Reach 80% of Japan's Popular Podcasts — Reach Japan through major radio networks and 450+ independent podcasts, covering approximately 80% of popular podcast titles. Gold supporters: Buzzsprout, Mowpod, Beehiiv, Podbean, The $100 MBA, Cloud10, The Podglomerate, audioBoom, RedCircle, Sounds Profitable, Libsyn, Cohost, Magid, Scicomm Media, Audiohook, The Content Creator's Accountant, Podscribe, PAVE Studios, Simplecast, Jar Podcast Solutions, Awesound, Acast, Podpage websites, We Edit Podcasts Silver supporters: Audacia Audio, Gamut Podcast Network, Bumper, Sounds Debatable, True Native Media, Magellan AI, Nomono, Compliance Podcast Network, PodAnalyst, Companion Arts, iono.fm, Ausha, POW PR, Voxtopica, Podcast Movement, Frequency, Podium , Locked On Podcast Network, ARN's iHeartPodcast Network Aust, SoundStack, Tink Media, Podium, Blubrry, Truefans, Red Seat Ventures, Jonekiri, Castbox, Hypecast, The Podcast Haven, Health Podcast Network, Transistor, Lemonada Media, Jam Street Media, Double Elvis Productions, Rhapsody Voices, Headliner, Diversion Podcasts, Sonic Influencer Marketing, CreatorX, Rephonic, Content10x, Podcast Partnership, Cleanfeed, Adopter Media, Lower Street, Revolver Podcasts, School of Podcasting, Podigy, Signal Hill Insights Our supporters pay for Podnews, so everyone can read it. Join them today.

Sponsored by The Podglomerate. From first recording to final export. The Podglomerate's free Ultimate Guide to Podcast Production walks you through every step, with real examples and platform recommendations. First look: The creators of the New York Times's Hard Fork, Kevin Roose and Casey Newton, are to join NPR - for a new show called Machine Gods. Starting in October, it's the first deal under new Chief Content Officer Nadine Zylstra: it will be in video, and will also be aired on NPR member stations from early next year. Zylstra and NPR CEO Katherine Maher will discuss the deal later today at the IAB Podcast Upfront, part of Podcast Week. The Podcast Study 2026 was announced at the Sounds Profitable Business Summit, as Podcast Week continues in New York City. Among the findings revealed: 45% of podcast listeners would be "at least somewhat likely" to pay for a subscription tier to remove ads; and 64% would sign up for email from their favourite podcasters. The authors of the study have announced four upcoming webinars. Speakers at the Sounds Profitable Business Summit yesterday included Don Lemon, the former CNN anchor, and a special session about YouTube's recent changes. > > > Read more of today’s podcast industry news stories on the Podnews website: and get our free daily newsletter. Classifieds - your job or ad here Great episodes but low discoverability? — See what a Podcast Discoverability Audit looks like, with exact Before & After fixes to make your podcast easier to find. Audiencelift = More YouTube Views + Watch Time — Audiencelift.com helps your videos reach more viewers and generate valuable watch time, not just empty clicks. Turn great content into measurable channel growth. Learn more. The Ideal Cadence for a Finance Podcast — This report pulls from thousands of episodes to show what publishing patterns actually last. Free. Gold supporters: Buzzsprout, Mowpod, Beehiiv, The $100 MBA, Podbean, The Podglomerate, Cloud10, Libsyn, Sounds Profitable, RedCircle, The Content Creator's Accountant, Simplecast, audioBoom, Magid, PAVE Studios, Podscribe, Cohost, Audiohook, Scicomm Media, Jar Podcast Solutions, Awesound, Acast, Podpage websites, We Edit Podcasts Silver supporters: Audacia Audio, Gamut Podcast Network, Bumper, Sounds Debatable, True Native Media, Nomono, Magellan AI, Voxtopica, Truefans, Podium, Jonekiri, Locked On Podcast Network, SoundStack, Compliance Podcast Network, Frequency, PodAnalyst, Companion Arts, Red Seat Ventures, Blubrry, ARN's iHeartPodcast Network Aust, Podcast Movement, Hypecast, Tink Media, Castbox, Ausha, The Podcast Haven, POW PR, iono.fm, Podium , Health Podcast Network, Headliner, CreatorX, Diversion Podcasts, Lemonada Media, Rephonic, Sonic Influencer Marketing, Transistor, Jam Street Media, Rhapsody Voices, Double Elvis Productions, Content10x, Podcast Partnership, Cleanfeed, Revolver Podcasts, School of Podcasting, Podigy, Adopter Media, Lower Street, Signal Hill Insights Our supporters pay for Podnews, so everyone can read it. Join them today. Image: Jessica Chou for Machine Gods

Sponsored by The Podglomerate. From first recording to final export. The Podglomerate's free Ultimate Guide to Podcast Production walks you through every step, with real examples and platform recommendations. In the opening Sounds Profitable Business Summit session, with plenty of ear-catching audio, Ira Glass from This American Life highlighted "what podcasts do better". Podcasts go so much deeper than what most influencers are putting out there, he said - and that means a deeper connection - which also means that the ads work harder. The Business Summit kicks off Podcast Week in New York City; with buyers and networks in one room, the summit included a number of well-attended talks and plenty of networking time. TYT has named Airwave as exclusive advertising sales partner, in a seven-figure deal. Airwave is expanding its in-house sales operation; the company will represent premium advertising opportunities across TYT’s podcast, digital video and live programming. Krystina Rubino from Right Side Up and Greg Glenday from Acast spoke about the Spotify skip button at the Sounds Profitable Business Summit. Glenday said that he spoke to a number of creators who pulled their shows off Spotify as a result. However, "digital display has already had a similar reckoning," Rubino said, highlighting the viewability metrics that are now used for display advertising, following ad-blockers. "If your ads suck," she said, "maybe you should do better." She added: "We have ruined many websites with ad banners." "If you're afraid of sharing consumption data with your advertisers, you have a deeper problem." > > > Read more of today’s podcast industry news stories on the Podnews website: and get our free daily newsletter. Classifieds - your job or ad here Book Time with John Wordock at Podcast Movement — Attending Podcast Movement? Multimedia consultant John Wordock is available for meetings. Need something fixed? Launching a new show? Need help with YouTube? Schedule a confidential session with John. 📈 Effective Campaigns That Fit Your Budget — Player FM’s self-serve campaigns help podcasters of all sizes grow faster. Drive more plays and subscribers with campaigns tailored to your goals & budget. Gold supporters: Buzzsprout, Mowpod, Beehiiv, The $100 MBA, Podbean, Cloud10, The Podglomerate, Libsyn, Sounds Profitable, audioBoom, Audiohook, Podscribe, RedCircle, PAVE Studios, Simplecast, Cohost, Scicomm Media, Magid, The Content Creator's Accountant, Jar Podcast Solutions, Awesound, Acast, We Edit Podcasts, Podpage websites Silver supporters: Audacia Audio, Gamut Podcast Network, Bumper, Sounds Debatable, True Native Media, Magellan AI, Nomono, Locked On Podcast Network, Companion Arts, Red Seat Ventures, Frequency, Blubrry, POW PR, iono.fm, Truefans, The Podcast Haven, Compliance Podcast Network, Ausha, ARN's iHeartPodcast Network Aust, Hypecast, SoundStack, Podium , PodAnalyst, Tink Media, Voxtopica, Podium, Castbox, Podcast Movement, Jonekiri, Health Podcast Network, Double Elvis Productions, Jam Street Media, Sonic Influencer Marketing, Headliner, CreatorX, Transistor, Lemonada Media, Diversion Podcasts, Rhapsody Voices, Rephonic, Podcast Partnership, Content10x, Cleanfeed, School of Podcasting, Adopter Media, Revolver Podcasts, Podigy, Lower Street, Signal Hill Insights Our supporters pay for Podnews, so everyone can read it. Join them today.

Sponsored by The Podglomerate. Ready to turn your downloads into dollars? Get The Podglomerate’s free guide to podcast monetization, including ad revenue calculations, sponsorship strategy, subscriptions, and more. Podcast Week kicks off in New York NY, USA, today - a week of events focusing on podcasting. Today and tomorrow, the Sounds Profitable Business Summit brings together the business of podcasting with those that buy it - a one-stage event with an emphasis on networking. Then, the 2026 IAB Podcast Upfront takes place on Wednesday, unveiling the content coming up for brands to work with; and finally, Podcast Movement on Thursday and Friday, where creators come to refine the craft they have already built. Podnews will be in New York throughout Podcast Week. AI replicas of the voices of podcast hosts outperform human announcer-read ads by +26%, according to a new study. The data shows that an AI cloned voice of the podcast host works +26% better than an ad that has been read by a different (and human) pre-recorded voice. An ad actually read by the real podcast host works +9% better still, though. Podnews readers can download the case study here. Broadcast-ready AI-voice production tool AudioStack has been upgraded to use a multi-agent system "that reasons through a brief before producing anything". > > > Read more of today’s podcast industry news stories on the Podnews website: and get our free daily newsletter. Classifieds - your job or ad here 📈 Tips to grow your downloads & your income. — Every Thursday morning, the Podcasting Business School newsletter delivers one actionable strategy to help you grow your audience and build real income from your show. Join 4,000+ podcasters! Grow Your Podcast on Apple & YouTube Music — Podcast Growth On Apple, YouTube, & Top Apps Audiencelift.com Preferred Apps grows your podcast directly on Apple, YouTube and key apps. Reach real listeners with Verified Growth™ Learn More. Podcast Ads in Japan, Made Simple — Launch podcast campaigns in Japan through Audiostart. A simple entry point for global brands and agencies looking to reach Japanese listeners. Gold supporters: Buzzsprout, Mowpod, Beehiiv, Podbean, The $100 MBA, The Podglomerate, Cloud10, Podscribe, audioBoom, Libsyn, Scicomm Media, Simplecast, Cohost, Sounds Profitable, RedCircle, The Content Creator's Accountant, PAVE Studios, Magid, Audiohook, Jar Podcast Solutions, Awesound, Podpage websites, We Edit Podcasts, Acast Silver supporters: Audacia Audio, Gamut Podcast Network, Bumper, Sounds Debatable, True Native Media, Nomono, Magellan AI, Red Seat Ventures, POW PR, Podium , Castbox, The Podcast Haven, Tink Media, Voxtopica, SoundStack, Blubrry, ARN's iHeartPodcast Network Aust, Frequency, Compliance Podcast Network, Hypecast, Ausha, PodAnalyst, Jonekiri, Podium, Truefans, iono.fm, Companion Arts, Podcast Movement, Locked On Podcast Network, Health Podcast Network, Rhapsody Voices, Rephonic, CreatorX, Jam Street Media, Headliner, Transistor, Sonic Influencer Marketing, Diversion Podcasts, Lemonada Media, Double Elvis Productions, Podcast Partnership, Content10x, Cleanfeed, School of Podcasting, Lower Street, Revolver Podcasts, Adopter Media, Podigy, Signal Hill Insights Our supporters pay for Podnews, so everyone can read it. Join them today. Image: James Cridland