Powering Growth in Your Local Business - Podcast b

How to Find Your Niche in Your Remodeling Business and Why You Need One to Be Great

Jason Gettum, with Gettum Associates in Greenwood, IN has been in the remodeling industry most of his adult life. He began his journey in high school as a general laborer and carpenter's helper and quickly learned every aspect of the remodeling industry. On this podcast, Jason shares the importance of being brutally honest with his customers and acting as a true consultant vs pushing services that aren't the right fit. He explains why over half of your job is educating the client. He also discusses the miracle of "confidence" and how having a lot of it (or just the right amount) can literally transform any mediocre prospect into a believer very quickly. And you don't want to miss what he is doing online to drive tons of traffic and customers for life! Full Notes and Free Resource Download: http://www.RemodelersOnTheRise.com/show8

In the remodeling industry, business automation systems are scarce as contractors struggle to deal with busy schedules and day to day challenges. However, taking the time to develop that business process automation system is often the very thing that would improve a remodeling contractor’s ability to meet these challenges and improve their overall quality life as a bonus.This is exactly what Randall Soules of Scientific Remodeling System has spent years helping remodelers achieve: Randall works with remodelers, helping them systematize their business so they can have more free time, less stress, and higher profit margins. In this episode of the PME 360 Powering Business Growth Show, Ron Rodi, Jr and Ryan Paul Adams interview Randall and delve into how to grow your remodeling business and make your life easier at the same time by creating business process automation systems that work for you. Tune in for insights from one of the best remodeling business coaches out there! "I don't just talk business. You have to have a successful life to have a successful business.” "We always set the expectations. This is what we're going to do, this is what is going to happen next. We keep doing that throughout the job."         ~Randall Soules of Scientific Remodeling System and remodelerbiz.com

For a company that builds, sells, improves, maintains, or cares for homes, having an online reputation management strategy is absolutely crucial. Savvy homeowners are looking for online reviews more than ever, and according to SearchEngineLand, approximately 72% of consumers trust online reviews as much as personal recommendations. Helping businesses build credibility in the home services industry is something that Geoff Graham, Founder and CEO of GuildQuality, has excelled at for years. Since the company’s start in 2003, North America’s best home builders, remodelers, contractors, and real estate companies have relied on GuildQuality's customer satisfaction surveying and performance reporting to help them monitor and improve the quality of their work. GuildQuality ultimately provides a service for everyone involved: A resource for both homeowners and professionals trying to find a quality home services provider, and a way for businesses to differentiate themselves in their industry. In this episode of the PME 360 Powering Business Growth Show, Ron Rodi, Jr and Ryan Paul Adams interview Geoff and explore online reputation management and how to build a reputation in the home building or remodeling industries. "The fundamental thing is to recognize on every level of your company that your reputation is not a cosmetic thing. You must walk the talk. It's very difficult to sustain the facade of a great reputation if you're not truly committed to delivering great service."       ~ Geoff Graham, Founder and CEO of GuildQuality

With new remodeling companies constantly entering the market, remodelers need to find a way to make their business stand out. This is exactly what Ted Nemeth of ReVisions Remodeling, Ltd. has done by honing his approach to business and marketing. Rather than trying to be the 'Jack of all trades' remodeler, Ted has found success by focusing in on becoming an expert in a specific category (Exterior remodeling) and a few specific brands (James Hardie Siding, ThermaTrue Doors, Andersen Windows). By doing so, Ted and the staff at ReVisions have become skilled and knowledgeable enough to offer both an outstanding service and position themselves as a resource for people considering exterior remodeling projects. Tune in for this episode of the PME 360 Powering Business Growth Show, as Ron Rodi, Jr and Ryan Paul Adams interview Ted and explore practical, actionable marketing tips for those in the remodeling and home building industries.

Are you a remodeling company with plenty of work but you still can’t seem to turn a healthy profit? Taking a hard look at your labor costs is essential if you hope to stop bleeding profits. On the PME 360 Powering Business Growth Show with remodeling marketing experts Ryan Paul Adams and Ron Rodi, Melanie Hodgdon, founder of Business Systems Management, Inc., tackles this money-draining issue, helping remodeling and home-building contractors understand labor costs, price work to make a profit, and bring business costs under control.

Does your remodeling business do outstanding work, but still you struggle to attract new clients and new leads? Do you rely heavily on word of mouth and referrals? Kyle Hunt of Remodel Your Marketing outlines how important it is to get organized and develop an exceptional marketing and sales system on the PME 360 Powering Business Growth Show. Ron Rodi, Jr and Ryan Paul Adams of PME 360, interview Kyle and discuss marketing and business strategies for remodeling contractors.   Kyle started in the remodeling industry at a young age and seeing the dire need of that industry to move away from the primarily referral-based marketing model, Kyle now works exclusively with remodelers to implement his proven, practical, and effective marketing sales systems. Find out how to take your remodeling business to the next level with the actionable and inspiring advice in this week's show! “You need a system that you're going to do consistently. Every part of your marketing needs to be systematic, or else it's not going to get done.”                           -Kyle Hunt of Remodel Your Marketing

Are you a small business struggling with technology issues? Having a hard time keeping up with all the technology changes? On the PME 360 Powering Business Growth Show, Tim Stone with Bullet Group Consulting in Chicago, reveals some of the major issues most small businesses face when dealing with technology and some actionable tips to help you solve some of these issues. Topics discussed include how to choose the right business software, equipment, phones, hosting, email, and domains. A great show and you are sure to come away with a few key nuggets of information that will help you grow your small business.

Tove Rasmussen, with Partners for Creating Wealth, provides some great content for SMB's to learn from in this webinar on the PME 360 Powering Business Growth Show. Tove will discuss:  What really separates your local business from the rest of your competitors?  Who your company's best prospects are...really... COMPELLING messages that capture your prospects interest WHERE to find your company's best prospects A sales process that moves prospects efficiently and effectively through the final purchase A great show and well worth watching and learning a few things from one the smartest business consultants I know. 

Finding your niche in your small business is not easy and can't be forced. It takes a combination of passion, hard work, and a little luck (and a paying market!) to find your niche. In the latest PME 360 Powering Business Growth show we were lucky to have Eric Cressey with Cressey Performance. Eric discusses how he fell into his niche training baseball players and became one of the most respected trainers in the baseball industry today. It takes a lot of hard work and consistent effort in the right places to take a local business and make it a nationally recognized brand. Listen to our latest podcast and hopefully learn a thing or three.

On the PME 360 Powering Business Growth Show we had the pleasure of having Gina Mancuso with Love That Fit reveal how she is getting her startup business off the ground. Gina discusses some of the challenges and victories she has experienced so far in getting her awesome venture and concept LoveThatFit.com off the ground. You will gain some valuable insight into the nuances of "pitching" and how to stay positive when people around you start doubting you and your idea.  Whether you are a local business trying to grow your idea or someone with a big idea that you want to take to the next level, this presentation will help get your startup going in the right direction.  

Learn to "Think Like a Customer" and find ways to grow and improve your small business from the customer viewpoint. In this webinar, on the PME 360 Powering Business Growth Show, Bill Packard, a small business consultant in Maine, explores the topic of improving your customer experience and how having a core value statement will dramatically improve your business.  Learn more at http://www.PME360.com/blog 

Don't Start a Business. Start a Revolution. Brian Sites of Clay Dog Enterprises shares his "12 Tips On What NOT to Do to When Trying to Build a Business" on the PME 360 Powering Business Growth Show.  Your hosts, Ron Rodi, Jr and Ryan Paul Adams interview Brian and can help you discover some powerful tips on how to build a business the right way and common mistakes to avoid.

How to Improve Your Sales Process an Interview with Jim Mattei at Sandler Sales Institute in Chicago. Ron Rodi, Jr and Ryan Paul Adams host Jim Mattei, Sales Development Specialist at Sandler Sales Institute discuss 

Ron Rodi, Jr. and Ryan Paul Adams of PME 360 interview Eddie Reeves with Elite Deposition Services in Chicago, IL on the PME 360 Business Growth Show. As a business professional and entrepreneur with over 25 years experience in the legal industry, Eddie reveals some tips on the importance of finding your niche and being the best in the world at one thing. Eddie also touches on treating clients the right way and how to service clients well beyond the initial contract. 

Most local small business owners realize the importance of Google local marketing but simply do not have the budget or marketing dollars to invest in local online marketing. Ron Rodi, Jr and Ryan Paul Adams discuss this topic and provide some Google local marketing tips to help you get found online and to help you keep the clients you already have.  It doesn't have to cost a small fortune to get your business found online for local searches, but it does require some effort and basic internet marketing knowledge. 

Nowhere to be found in Google Local Maps? Learn the Top 5 Google Local Maps and Local Search strategies to get found locally and get new customers using local search. In this latest podcast by PME 360, Ryan Paul Adams and Ron Rodi, Jr. reveal some of the top local search strategies you can implement to get found online in local search. Local Data Consistency and Establish a NAP Microformats and Where to Use Them  Geo-Targeted Landing Pages Getting Reviews Mix of Content Using Google's Tools And What to Look For When Hiring a Web Designer or Marketing Agency

Don't hire a bad client again and learn some simple tips on how to sell your services the right way. As a small business we can't afford to take on bad clients. Learn the top 10 warning sings to look for when attempting to identify a bad client (the ones who cause you the most pain! as a small business!).  Ryan Paul Adams and Ron Rodi, Jr talk through their experiences in selling and the mistakes they made and what you can learn from those mistakes to improve your sales process.  Learn more at PME 360.

Learn how to find your niche in your local market and why you need one to be great. Every local business needs to have a specialty or niche to go from good to great. Ron Rodi, Jr and Ryan Paul Adams at PME 360 discuss this topic and some key strategies you can learn to identify your niche.

Ryan Paul Adams of PME 360 and guest Josh Long at http://joshualong.co dive deep into building a marketing funnel for local businesses. Josh provides deep insight into the why and how of building a marketing funnel and how to position your local business as the expert in your market.