PPC Hero Podcast

In this podcast, Optmyzr’s Fred Vallaeys and Hanapin’s Jeff Baum will analyze the upcoming features in the Google Ads platform and provide you with helpful strategies to implement and see the beneficial impact!

Sit with us on the first installment of a high-energy, conversational podcast series that will highlight real PPC situations from real marketing experts. In this episode, Lauren and Rachael discuss their favorite PPC problems tackled over the years and share their secret sauce with you.

In this new episode, Hanapin's Senior Account Manager, Matt Umbro, and Production Specialist, Diane Matacale, discuss new updates coming to Google AdWords and Google Analytics that were announced during the 2016 Google Summit. They discuss key takeaways for advertisers and the impact the new features will have on mobile advertising and the users experience.

In episode 5 of the PPC Hero Podcast, Hanapin's Associate Director of Services', Carrie Albright and Diane Anselmo, discuss travel and tourism PPC trends they are seeing in their accounts and in the industry.

A lot of advertisers are growing frustrated with their Facebook results due to a lack of an overall Facebook marketing strategy. In this podcast, social advertising expert, JD Prater and host Zack Schroll discuss three reasons not to run Facebook Ads, until you have some of the fundamentals of Facebook marketing in place.

In this new episode, Hanapin's Director of Marketing, Zack Schroll catches up with 5 of our PPC Hero bloggers, for their take on what they thought what was the most impactful 2015 PPC updates for their accounts and what predictions they think will come true (or hope to come true!) in 2016.

Hanapin's Director of Marketing, Zack Schroll, discusses the different perspectives on diving into programmatic advertising, what should be handled on the brand side and what shouldn't, and why including programmatic into your marketing strategy is important.

Hanapin's President, Jeff Allen, goes through the latest trends and happenings in the PPC industry.