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prehype
Podcast

prehype

28
1

Entrepreneurs speaking to people they think are interesting about anything from product design over social engineering to how launch new ventures while staying sort of sane.
This podcast includes conversations between entrepreneurs from Prehype and people they find interesting.
Prehype co-create new ventures and incubation programs with VCs and corporations. Produced by: Henrik Werdelin

Entrepreneurs speaking to people they think are interesting about anything from product design over social engineering to how launch new ventures while staying sort of sane.
This podcast includes conversations between entrepreneurs from Prehype and people they find interesting.
Prehype co-create new ventures and incubation programs with VCs and corporations. Produced by: Henrik Werdelin

28
1

Best of 2019 - highlights from incredible entrepreneurs building scalable solutions

Episode in prehype
In 2019 Henrik Werdelin invited you to be a fly-on-the-wall for conversations recorded in the streets of New York with people at the top of their uniquely entrepreneurial game. Revisit the best, biggest, most ridiculous and ‘ear-catching’ moments of Henrik’s 2019 walk and talks. From AI machine learning to meditation and culture hacking to the birth of the celebrity pet, the 2019 Prehype Podcast covered it all! Have a look back with this 2019 compilation episode and Happy New Year. Ian Hogarth - IA - 00:27 Julie Thibault - Fashion/Chanel - 03:04 Dan Harris - Meditation - 05:15 Noah Fram-schwartz - Amazon - 09:15 Bradley Horowitz - Google Incubations - 13:01 Noah Glass - Olo - 17:14 Gabe Whaley - Internet Trolling - 21:12 Stacie Grissom - Content/Barkbox - 25:49 Produced and hosted by: Henrik Werdelin - https://twitter.com/werdelin and https://hellohenrik.com/ Prehype: https://prehype.com/ Editor: Thomas Smedegaard - http://www.smedegaard.me
Marketing and strategy 6 years
0
0
7
29:07

How a Pet Brand got 11m Social Followers with BarkBox’s Stacie Grissom

Episode in prehype
EPISODE SUMMARY In this episode, Stacie Grissom and Henrik take a walk down BARK memory lane while discussing rise of Content in Social, Authenticity, value of testing new platforms, and staying true to your brand. Stacie Grissom is an entrepreneur, dog lover, and dog mom to Pimm , she runs a succeful cocktail channel on Instagram called roof top cocktail garden connoisseur and is the Director of Content @BarkBox. EPISODE NOTES Henrik Werdelin gets coffee, with people who are doing something uniquely entrepreneurial. You are invited to be a fly-on-the-wall for a conversation recorded in the streets of New York. In this episode, Stacie Grissom and Henrik take a walk down BARK memory lane while discussing rise of Content in Social, Authenticity, value of testing new platforms, and staying true to your brand. Stacie Grissom is an entrepreneur, dog lover and dog mom to Pimm , roof top cocktail garden connoisseur and Director of Content @BarkBox. Produced by: Henrik Werdelin Henrik: twitter.com/werdelin and hellohenrik.com Prehype: prehype.com
Marketing and strategy 6 years
0
0
6
28:32

How to Reinvent Retail with Community and Experiences

Episode in prehype
In this episode, Global Fragrance and Beauty Innovation Lead at CHANEL, Julie Thibault and Henrik grab a bite of modern nostalgia at an “ice cream cereal bar” in New York's Little Italy, where they discuss the changing landscape of retail. Hear about how store experiences design is the next in sales and community is the new way for marketing, Henrik and Julie explore the importance of the tactile, sensorial and human components of building retail brands today. EPISODE NOTES Henrik Werdelin gets coffee, with people who are doing something uniquely entrepreneurial. You are invited to be a fly-on-the-wall for a conversation recorded in the streets of New York. In this episode, Global Fragrance and Beauty Innovation Lead at CHANEL, Julie Thibault and Henrik grab a bite of modern nostalgia at an “ice cream cereal bar” in New York's Little Italy, where they discuss the changing landscape of retail. Hear about how store experiences design is the next in sales and community is the new way for marketing, Henrik and Julie explore the importance of the tactile, sensorial and human components of building retail brands today. Julie Thibault is an entrepreneur and the Global Fragrance and Beauty Innovation Lead at CHANEL. https://www.linkedin.com/in/julie-thibault-9956241/ Produced and hosted by: Henrik Werdelin - https://twitter.com/werdelin and https://hellohenrik.com/ Prehype: https://prehype.com/ Editor: Thomas Smedegaard - http://www.smedegaard.me Ice cream store https://www.milkandcreambar.com/
Marketing and strategy 6 years
0
0
6
28:17

Making decapitated swan floats and other Fame Producing Products. A talk with Gabe Whaley.

Episode in prehype
Henrik Werdelin walks, talks and grabs coffee with people who are doing something uniquely entrepreneurial. In this episode, Gabe Whaley and Henrik Werdelin wonder New York’s streets and creating mischief while discussing the need for a soul in marketing as we lean in further to the decentralized nature of commerce and content landscape. Gabe Whaley is the guy who has created a lot of the internet memes you know with his sensational storytelling, attention and fame machine MSCHF. Learn more about swans with no heads and how to make products sell in an ever wilder internet world. You can read more from him here @Gabriel_Whaley and here https://mschf.xyz/ Produced by: Henrik Werdelin Henrik: @werdelin and hellohenrik.com Prehype: prehype.com
Marketing and strategy 6 years
0
0
7
30:38

How to build entrepreneurial persistence

Episode in prehype
Henrik Werdelin walks and talks and grabs coffee with people who are doing something uniquely entrepreneurial. You are invited to be a fly-on-the-wall for a conversation recorded in the streets of New York. In this episode, Henrik chats with Noah Glass about the importance of persistence, family and the ability to happily embrace the 'suck' and make it in the long game! This Noah Glass is not the co founder of Twitter. This is Noah H Glass, founder and CEO of Olo. For the past decade Noah has quietly build one of the most impressive New York startups called Olo. Its now the interface between restaurants and the on-demand world of food e-commerce. Join the chat about what tricks to use when building a company for the long haul. https://twitter.com/nhglass https://twitter.com/olo Produced by: Henrik Werdelin Henrik: twitter.com/werdelin and hellohenrik.com Prehype: prehype.com
Marketing and strategy 6 years
0
0
5
35:00

Why and how to build corporate incubators

Episode in prehype
Henrik Werdelin walks, talks and grabs coffee with people who are doing something uniquely entrepreneurial. In this episode, Bradley Horowitz and Henrik Werdelin wander New York’s High Line while exploring the importance of building new companies inside big organizations and how Google and other big companies are doing corporate incubation. Bradley Horowitz is an American entrepreneur and internet executive. He is a vice president at Google. He is one of the few who have been a successful founder and also worked on well known corporate incubation programs at Google and before that at Yahoo. You can read more from him here https://twitter.com/elatable and see his impressive bio here: https://www.linkedin.com/in/bradleyhorowitz/ Please share if you like it. Produced by: Henrik Werdelin Henrik: http://twitter.com/werdelin and https://hellohenrik.com Prehype: http://prehype.com
Marketing and strategy 6 years
0
0
7
41:01

The importance of designing products for the channel they are sold in

Episode in prehype
Henrik Werdelin walks, talks and grabs coffee with people who are doing something uniquely entrepreneurial. In this episode Noah Fram-Schwartz and Henrik Werdelin wonder the streets of Tribeca and Soho discussing the increasing need to design products for the channel they are sold in, how to use data to discover what products to make and the power of seeing things outside their intended purpose. Noah Fram-Schwartz is an entrepreneur who loves building things, is obsessed with 3-D printing, and has a knack for “out amazon-ing Amazon.” Noah is the founder of Glimpse. You can read more from him on https://twitter.com/nframschwartz and: https://noahfs.com/ His company is Glimpse; Discover Exploding Trends Before They Take Off: https://meetglimpse.com/ Produced by: Henrik Werdelin Henrik: twitter.com/werdelin and [hellohenrik.com](http://hellohenrik.com) Prehype: [prehype.com](https://prehype.com) Editor: Thomas Smedegaard - http://www.smedegaard.me
Marketing and strategy 6 years
0
0
6
26:33

Mindfulness as a technology for entrepreneurs - a walk in Central Park with Dan Harris

Episode in prehype
Henrik Werdelin walks, talks and grabs coffee with people who are doing something uniquely entrepreneurial. In this episode, Dan Harris and Henrik Werdelin wander New York’s Central Park while exploring the importance of the blurred lines of mindset, skill set and community in successful entrepreneurship and meditation alike.
Marketing and strategy 6 years
0
0
6
28:45

AI, world politics and the entrepreneur's role in it all - a talk with Ian Hogarth

Episode in prehype
Henrik Werdelin walks, talks and grabs coffee with people who are doing something uniquely entrepreneurial. In this episode, Ian Hogarth and Henrik take a walk down memory lane in the back streets of east London, while discussing the future geopolitical landscape of Artificial Intelligence, its ever-expanding reach across industries, and its role as perhaps the last general purpose technology. Ian Hogarth is one of the leading experts in the field of AI and its impact on politics and society. He is also an entrepreneur who co-founded Songkick, the successful concert service that sued TicketMaster (and won) for anti-trust and anti-competitive behavior. Currently, Ian is an angel investor with a focus on startups that use applied machine learning. He is Visiting Professor at ULC in The Institute of Innovation and Public Purpose (IIPP). Join the walk and our conversation about his widely distributed paper ‘AI Nationalism’ and the state of AI and entrepreneurship. You can also read more from Ian on https://twitter.com/soundboy and on his blog https://www.ianhogarth.com/ Produced and hosted by: Henrik Werdelin Henrik: http://twitter.com/werdelin and http://hellohenrik.com Prehype: prehype.com Editor: Thomas Smedegaard - http://www.smedegaard.me
Marketing and strategy 6 years
0
0
7
27:44

Mental models and entrepreneurship - a talk with Noah Brier

Episode in prehype
Henrik Werdelin walks, talks and grabs coffee with people who are doing something uniquely entrepreneurial. In this episode, Noah Brier and Henrik Werdelin brave the New York winter rain to discuss the importance of mental models and which ones are most applicable for entrepreneurs. Noah Brier is an entrepreneur who loves Mexican food and hot sauce and is the founder of Percolate. He is a well-respected thinker within technology, innovation and marketing. You can read more of Noah's thinking on Twitter (twitter.com/heyitsnoah) and on his blog (www.noahbrier.com/).
Marketing and strategy 7 years
0
0
6
33:48

Entrepreneures and the New Space Age - a talk with Max Haot

Episode in prehype
Henrik Werdelin walks and talks and grabs coffee with people who are doing something uniquely entrepreneurial. You are invited to be a fly-on-the-wall for a conversation recorded in the streets of New York, in this case in the pouring rain. In this episode, Max Haot and Henrik Werdelin discuss the changing landscape of space exploration- and how the entrepreneurs have the potential to leapfrog NASA in the New Space Age. Max Haot is an entrepreneur who believes contribution to space exploration is of the utmost importance for the future of humanity. Enter Haot’s own rocket venture Launcher Space, where he serves as the CEO. Launcher is developing rockets purpose-built for delivering small satellites into orbit. Max's twitter: https://twitter.com/maxhaot Launcher Instagram: https://www.instagram.com/launcherspace/ Produced by: Henrik Werdelin Henrik: http://twitter.com/werdelin and http://hellohenrik.com Prehype: prehype.com
Marketing and strategy 7 years
0
0
7
25:38

A new kind of non profit startup - a walk and talk with Alex Godin

Episode in prehype
Henrik Werdelin gets coffee, or rides elevators in this case, with people who are doing something uniquely entrepreneurial. You are invited to be a fly-on-the-wall for a conversation recorded in the streets of New York. In this episode, Alex Godin and Henrik discuss how to apply entrepreneurship to philanthropy – and how Alex is taking his experience building startups and applying it to launch a non-profit meal kit service called Lemontree for low-income households. Alex Godin is an entrepreneur, writer, ice cream maker, habitual dinner party host and the founder of Lemontree, a new kind of non-profit. http://twitter.com/alex_godin and http://lemontreefoods.org Produced by: Henrik Werdelin Henrik: http://twitter.com/werdelin and http://hellohenrik.com Prehype: prehype.com
Marketing and strategy 7 years
0
0
5
21:38

The pros and cons of startup life vs a corporate job. A walk and talk with Scott Belsky (ep 16)

Episode in prehype
This is a new format where Henrik Werdelin gets coffee with people who are doing something uniquely entrepreneurial. You are invited to be a fly-on-the-wall for a conversation recorded in the streets of New York. In this first episode, it's a chat with Scott Belsky about selling your company and the pros and cons of running your own startup versus being part of a large company like Adobe. Scott Belsky is an entrepreneur, investor, author, and Chief Product Officer at Adobe. twitter.com/scottbelsky New Book: The Messy Middle: Finding Your Way Through the Hardest and Most Crucial Part of Any Bold Venture - http://a.co/d/iKX43VI Produced by: Henrik Werdelin Henrik: twitter.com/werdelin and hellohenrik.com Prehype: prehype.com
Marketing and strategy 7 years
0
0
7
33:14

Can you do more than one startup at the same time? (ep 15)

Episode in prehype
In this episode, we discuss focusing on one startup versus trying to build several at once. Star entrepreneurs like Elon Musk seem to be able to manage building a range of companies at the same time - but what are the pros and cons and what are some of the learnings from people who have tried to do it. Around the mic in this episode are serial entrepreneurs Henrik (Joost, Hotpotato, Prehype, BarkBox), Saman (ManagedByQ, Caspian) and Nicholas (Basno, StandupGiraffe, Rad.Rapport). Participants: Nicholas Thorne - twitter.com/thorneny Saman Rahmanian - twitter.com/saman325 Produced by: Henrik Werdelin Henrik: twitter.com/werdelin and hellohenrik.com Prehype: prehype.com
Marketing and strategy 8 years
0
0
5
26:21

The important question that innovation teams in Nokia and Kodak failed to answer (ep 14)

Episode in prehype
In this episode, prehype's managing partner Henrik Werdelin discuss the question that most innovation teams fail to answer, namely; What business are we actually in. He is joined by Thomas Wedell-Wedellsborg who is the co-author of Innovation as Usual, a Harvard Business Review Press book on the art of driving innovation in regular organizations. Thomas has worked with managers in nearly all parts of the globe. His research has been featured in Harvard Business Review, The Sunday Times, The Telegraph, BBC Radio, Bloomberg Businessweek and the Financial Times. As a keynote speaker, he has addressed organizations such as Time Warner Group, Cisco, T-Mobile, Johnson & Johnson, UBS, Deloitte, and The United Nations. Participants: Thomas - https://wedellsblog.com/ Produced by: Henrik Werdelin Henrik: twitter.com/werdelin and hellohenrik.com Prehype: prehype.com
Marketing and strategy 8 years
0
0
7
25:35

Why corporations should change how they do venture capital (Ep 12)

Episode in prehype
Increasingly larger companies are looking to the startup space to fast track access to talent, markeds, technology or data. Often this is done by setting up a corporate venture unit. In todays podcast, prehype partners Stacey Seltzer, Stuart Willson and Henrik Werdelin discuss some of the best practices of corporate VC based on their experience managing programs for various fortune 500s. For more on coke's program listen to 'How Coca-Cola is pioneering the use of venture investments to push innovation internally (Ep 5)' Participants: Stuart Willson - https://twitter.com/stuartawillson Stacey Seltzer - https://twitter.com/staceyjseltzer Produced by: Henrik Werdelin Henrik: twitter.com/werdelin and hellohenrik.com Prehype: prehype.com
Marketing and strategy 8 years
0
0
9
19:48

Inside the first 200 days of making a startup - with the founders of Umi Kitchen (Ep 11)

Episode in prehype
The first 200 days of a startup is where you create the DNA of the company for many years to come. Culture, initial tech decision, first hires, and early customers’ feedback are the elements that either make or break a company. In this episode, we look back at the last 200 days of building the startup Umi.Kitchen. The podcast is a 'best of' a podcast series that Henrik Werdelin did for Forbes that looked at the key startup lessons gained over 10 dinners with the founders of the New York startup. Participants: Umi Founders: Derek Gottfrid -https://twitter.com/derekg Khalil Tawil - https://www.linkedin.com/in/khaliltawil Hallie Meyer - https://www.instagram.com/umi.kitchen/ Listen to all 10 episodes here: http://www.forbes.com/podcasts/first-200-days/ Produced by: Henrik Werdelin Henrik: twitter.com/werdelin and hellohenrik.com Prehype: prehype.com
Marketing and strategy 9 years
0
0
7
21:09

Lessons from making an innovation unit from Dow Jones Chief Innovation Officer

Episode in prehype
"Desktop is the new newspaper." A year ago Dow Jones / The Wall Street Journal asked their Chief Innovation Officer Edward Roussel to set up a new innovation unit. In this podcast he explains what he has learned over the past year - and gives key lessons on what he is glad he did - and what he would redo if he could. Produced by: Henrik Werdelin More info on Edward: twitter.com/edwardroussel and http://www.dowjones.com/team/edward-roussel/ Prehype: prehype.com Henrik: twitter.com/werdelin and hellohenrik.com
Marketing and strategy 9 years
0
0
7
31:30

Jeff Raider on shaking up old industries with new tech and a reimagined customer experience (Ep. 9)

Episode in prehype
In grad school, Jeff Raider started a little eyeglasses company called Warby Parker. Less than three years later, he found himself at the helm of a men's shaving startup - and a razor blade manufacturing plant in Germany. In this episode, get in Jeff's mind as he talks about vertical integration in the startup world, what it's like to run two (insanely successful)companies with your best friends and why you might find Jeff standing in a bathroom studying what you do... Hosted by: Henrik Werdelin Produced by: Whitney Donaldson More from Jeff on https://twitter.com/jeffreyraider More about prehype on http://prehype.com Henrik is on twitter.com/werdelin and writes a blog on http://hellohenrik.com
Marketing and strategy 10 years
0
0
7
32:51

YC's Aaron Harris - on the future of mobile interfaces and the rise of chat based apps (Ep 8)

Episode in prehype
Things get philosophical this week as we explore the nuances of the "hidden" mobile interface with Aaron Harris - all around good guy, founder of Tutorspree, partner at Y Combinator, and champion of the digital sabbath. Listen to Aaron's thoughts on chat as the native mobile interface, the obsolescence of beautiful design, and how the bar for speed and convenience keeps getting higher. Produced by: Henrik Werdelin More info on Aaron: https://twitter.com/harris and http://www.aaronkharris.com Prehype: prehype.com Henrik: http://twitter.com/werdelin and http://hellohenrik.com
Marketing and strategy 10 years
0
0
0
35:07
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